KR20020094884A - Banner advertisement forming apparatus, banner advertisement forming method, and storage medium - Google Patents

Abstract

PURPOSE: To provide technique with which a sponsor can easily make a preparation instruction about a banner advertisement. CONSTITUTION: A banner advertisement preparing device 2 receives banner advertisement preparation information needed to prepare the banner advertisement from a banner advertisement managing device 1 connected through a network 3 and stores the banner advertisement preparation information. When the device 2 receives a banner advertisement preparation instruction, the device 2 prepares the banner advertisement on the basis of the stored banner advertisement preparation information.

Description

Banner advertisement forming apparatus, banner advertisement forming method, and storage medium

The present invention relates to a technology for creating and managing banner advertisements, and more particularly, to an apparatus, a method, and a storage medium for creating a banner advertisement that can easily create a banner advertisement and to change the advertisement according to the attributes of the viewer of the advertisement. .

With the recent spread of computer networks, web pages have become an important advertising medium. The creator of a web page recruits an advertiser or a sponsor, and often, as a reward of an investment, publishes an advertisement called a banner advertisement about the advertiser on a web page. When a banner ad receives a click, it can be taken to the site opened by the advertiser, so the advertiser wants to create a banner ad that uses a video or a striking design to attract the banner ad viewer. .

In general, if the same advertisement continues to be used for a long time, the viewer of the banner advertisement becomes familiar to the eyes, and the response rate of the viewer decreases. For this reason, advertisers may change the design of banner advertisements on a regular basis.

In addition, in order to display the same advertisement uniformly for all viewers, for example, a banner advertisement having a design suitable for the web page is displayed by assuming a user's taste, age group, etc., for each web page displaying the banner advertisement. In some cases.

However, since it is a burden for an advertiser to change a design of a banner advertisement and to create a new banner advertisement regularly, the development of the technology which can easily create a banner advertisement is calculated | required.

On the other hand, it is not necessarily accurate to assume the audience of the web page by changing the banner advertisement for each web page, and to change the banner advertisement design by assuming the audience base for the web page viewed by a wide user base. It is difficult. For this reason, the development of the technique which changes and displays the design of a banner advertisement for every user page rather than every web page is calculated | required.

An object of the present invention is to provide a technology that allows advertisers to easily create a banner advertisement instructions.

Another object of the present invention is to provide a technology capable of changing the banner advertisement to be displayed according to the attributes of the banner advertisement viewer.

1 is a view for explaining the outline of the banner advertisement creation management system to which the present invention is applied.

FIG. 2 is a schematic configuration diagram of the banner advertisement management device 1 shown in FIG. 1.

FIG. 3 is a schematic configuration diagram of the banner ad creation device 2 shown in FIG. 1.

4 is a diagram for explaining the structure of a work data file.

5 is a diagram for explaining the structure of a template data file.

6 is a diagram for explaining the structure of a display mode data file;

FIG. 7 is a flowchart for explaining a process in which the banner advertisement generating device 2 receives instructions from the banner advertisement management device 1 and stores information for generating banner advertisements. FIG.

8 shows an example of a pattern instruction screen;

9 shows an example of a work data registration screen;

10 shows an example of a template selection screen;

11 is a diagram showing an example of a display mode indication screen;

12 is a flowchart for explaining a process of automatically generating a banner advertisement by the banner advertisement automatic generation unit.

It is a figure explaining the outline of the application example of a banner advertisement creation management system.

FIG. 14 is a schematic configuration diagram of a banner ad creation device 2 shown in FIG. 13.

Fig. 15 is a diagram for explaining the structure of an attribute determination table.

Fig. 16 is a diagram for explaining the structure of an attribute pattern correspondence table.

17 is a schematic configuration diagram of the banner advertisement viewing device 4 shown in FIG. 13.

FIG. 18 illustrates a process in which the banner advertisement generating device 2 receives instructions from the banner advertisement management device 1 and associates information for banner banner generation with attributes of a user who browses the banner advertisement string. Flowchart.

19 is a diagram illustrating an example of a banner advertisement deployment method designating screen.

20 is a flowchart for explaining a process of the banner advertisement generating device 2 generating a banner advertisement corresponding to an attribute of a user of the banner advertisement reading device 4;

21 is a diagram illustrating an example of a personal information input screen;

<Explanation of symbols for the main parts of the drawings>

1: banner ad management device 2: banner ad creation device

3: internet 11: cpu

12: main memory device 13: external memory device

14: reading device 16: input device

17: display device 18: communication device

111: WWW browser 112: communication processing unit

131: OS132: WWW Browser Program

133: communication program 211: WWW server

212: Communication Processing Unit 213: Banner Ad Creation Unit

2131: material data registration reception unit 2132: template selection reception unit

2133: display form instruction receiving unit 2134: banner advertisement generation command receiving unit

2135: Banner advertisement automatic generation unit 231: OS

232: WWW server program 233: Communication program

234: Banner ad builder 235: Creative data file

236: Template Database 237: Template Data File

238: display form data file

In order to solve this problem, the present invention is a banner advertisement creation apparatus connected to a banner advertisement management apparatus through a network, the banner advertisement receiving information necessary to create a banner advertisement by the banner advertisement management apparatus Provided is a banner advertisement creation device comprising creation information receiving means and storage means for storing the received banner advertisement creation information.

In addition, the present invention is a banner advertisement creation apparatus for creating a banner advertisement for display on a banner advertisement viewing apparatus connected through a network, the banner advertisement creation information required to create a banner advertisement, banner advertisement identification information for identifying this Banner advertisement creation information storage means for storing in association with, personal information attribute storage means for associating and storing personal information and attributes, attribute identification information storage means for associating and storing the attribute and the banner advertisement identification information, Personal information receiving means for receiving user personal information of the banner advertisement reading device, and when receiving personal information, extract attributes related to the personal information, extract banner advertisement identification information related to the extracted attributes, and extract the extracted banner advertisement identification information. A banner ad that creates a banner ad based on the banner ad creation information associated with the It provides a right banner advertising apparatus having a generating means.

Example

Hereinafter, embodiments of the present invention will be described.

1 is a view for explaining the outline of the banner advertisement creation management system to which the present invention is applied.

As shown in the figure, in the banner advertisement creation management system of the present embodiment, the banner advertisement management apparatus 1 and the banner advertisement creation apparatus 2 are connected to each other via the Internet 3.

FIG. 2 is a schematic configuration diagram of the banner advertisement management apparatus 1 shown in FIG. 1.

As shown in the drawing, the banner advertisement management device 1 includes a CPU 11, a main memory 12, an external storage device 13 such as a hard disk device, and a portable storage medium such as a CD-ROM or a DVD-ROM. Creating a banner advertisement via a reading device 14 that reads programs, data, and the like from 15, an input device 16 such as a keyboard and a mouse, a display device 17 such as a display, and the Internet 3 It is possible to build on an information processing device having a general configuration, having a communication device 18 for communicating with the device 2 and an interface 19 for data transmission and reception between the various components described above.

The external storage device 13 stores an OS 131 (Operating System), a WWW browser program 132, and a communication program 133 for collectively controlling the operation of the information processing device. Of course, it is also possible to store other programs as needed.

The CPU 11 loads and executes the WWW browser program 132 and the communication program 133 on the main memory 12. In this way, the WWW browser 111 and the communication processing unit 112 are constructed on the information processing apparatus.

The WWW browser 111 browses HTML-formatted data (web pages, etc.) published by the banner advertisement generating apparatus 2 using the Hyper Text Transfer Protocol (HTTP).

The communication processing unit 112 controls the communication device 18, and processes various protocols necessary for the WWW browser 111 to communicate with the banner advertisement generating device 2, for example, PPP, TCP / IP, and the like.

FIG. 3 is a schematic configuration diagram of the banner advertisement preparation device 2 shown in FIG. 1.

As shown in the drawing, the banner advertisement generating device 2 includes a CPU 21, a main memory device 22, an external storage device 23 such as a hard disk, and a portable storage medium such as a CD-ROM or a DVD-ROM. 25. A banner advertisement management device via a reading device 24 for reading a program, data, etc. from the 25, an input device 26 such as a keyboard or a mouse, a display device 27 such as a display, and the Internet 3. It is possible to configure on the information processing apparatus which has a general structure provided with the communication apparatus 28 for communicating with (1), and the interface 29 which is responsible for data transfer between the various components mentioned above.

The external storage device 23 includes an OS 231 for comprehensively controlling the operation of the information processing device, a WWW server program 232, a communication program 233, a banner advertisement creation program 234, and location data. The file 235, the template database 236, the template data file 237, and the display mode data file 238 are stored. You can, of course, save other programs as needed.

The CPU 21 loads and executes the WWW server program 232, the communication program 233, and the banner advertisement creation program 234 on the main memory device 212. In this way, the WWW server 211, the communication processing unit 212, and the banner advertisement generating unit 213 are constructed on the information processing apparatus.

The WWW server 211 publishes the data in HTML format so that the WWW browser 111 of the banner advertisement management apparatus 1 can view it using HTTP.

The communication processing unit 212 controls the communication device 28 and processes various protocols necessary for the WWW server 211 and the banner advertisement generating unit 213 to communicate with the banner advertisement management apparatus 1.

The banner advertisement creating unit 213 includes a material data registration accepting unit 2131, a template selection accepting unit 2132, a display form instruction accepting unit 2133, a banner advertisement generating command accepting unit 2134, and an automatic banner advertisement generating unit 2135. ).

The material data registration accepting unit 2131 accepts the registration of the material data which is the display element of the banner advertisement by the instruction from the banner advertisement management apparatus 1. Here, the display elements of the banner advertisement include, for example, text displayed on the banner advertisement, a logo, a product image, and the like. The material data registration accepting unit 2131 records the received material data in the material data file 235. The raw material data registration accepting unit 2131 can accept a plurality of raw material data, and the received raw material data is assigned and managed with a pattern number.

As shown in FIG. 4, the material data file 235 is provided with an area for storing a pattern number 2351, text data 2352, logo image data 2353, and product image data 2354.

The template selection accepting unit 2133 accepts the selection of a template, which determines the appearance of the banner advertisement and the arrangement of the material data, registered in the template database 236 in advance, by the instruction of the banner advertisement management apparatus 1. The template selection accepting unit 2131 records the received template information in the template data file 237. The template selection accepting unit 2133 can accept a plurality of template data, and the received material data is assigned and managed with a pattern number.

As shown in Fig. 5, the template data file 237 is provided with an area for storing a pattern number 2471 and information (template identification number) 2372 relating to a template that has received a selection.

The display form instruction accepting unit 2133 receives an instruction of the display form of the banner advertisement from the banner advertisement management device 1. Here, the banner advertisement display form includes, for example, the size of the banner advertisement, the color of the banner advertisement, the font of the text to be displayed in the banner advertisement, the size, the color, and the like. The display form instruction accepting unit 2133 records information about the received display form in the display form data file 238.

In the display form data file 238, as shown in Fig. 6, a pattern number 2381, information on the size of the banner advertisement 2382, information on the color of the banner advertisement 2383, information on the font of the text 2384, and the like. Area for storing text font size information 2385 and text color information 2386 is provided.

Next, the operation of the banner advertisement creation management system configured as described above will be described.

In this embodiment, the banner advertisement creation management system includes a process in which the banner advertisement creation device 2 receives an instruction from the banner advertisement management device 1 and stores information for banner advertisement generation, and a banner advertisement creation device ( 2) receives a banner advertisement generation request and processes to create a banner advertisement.

First, the process by which the banner advertisement preparation device 2 receives the instruction from the banner advertisement management apparatus 1 and stores the information for banner advertisement generation is demonstrated.

7 is a flowchart for explaining the operation of the banner advertisement generating device 2 in this process.

When the WWW server 211 receives the access of the banner advertisement management apparatus 1 through the communication processing unit 212, the WWW browser 111 of the banner advertisement management apparatus 1 enables the web page to be viewed.

The WWW server 211 presents the pattern instruction screen 390 shown in FIG. 8 to the WWW browser 111 (S101). As shown, this pattern instruction screen 390 includes an area 391 for inputting a pattern number, a new registration button 392, and a delete button 393. As shown in FIG.

In this pattern instruction screen 390, the banner advertisement requester who is a user of the banner advertisement management apparatus 1 inputs a numerical value into the pattern number input area 391 using the input device 16, and the new registration button 392 is used. Alternatively, one of the delete buttons 393 may be clicked. That is, in the case where it is desired to newly register information necessary for generating a banner advertisement such as material data and template data, a pattern number for identifying the information is input to the pattern number input area 391 using a keyboard or the like. It is possible to click the register button. On the other hand, in the case of deleting information necessary for generating a banner advertisement that has already been registered, a pattern number is input to the pattern number input area 391 using a keyboard or the like to identify the information, and the delete button 393 is inputted. It is possible to click.

The WWW server 211 processes as follows according to the received button (S102).

When the WWW server 211 receives the click of the delete button 393, the pattern number input area is input from the data recorded in the material data file 235, the template file 237, and the display mode data file 238, respectively. Data corresponding to patterns 2351, 2371, and 2381 corresponding to the numerical value inputted at 291 is deleted (S 103).

When the WWW server 211 receives the click of the new registration button 392, the WWW server 211 stores the numerical value input in the pattern number input area 391 and registers the material data as shown in FIG. 9 with the WWW browser 111. The screen 300 is presented (S104). As shown, this material data registration screen 300 includes a text registration area 301, a logo registration area 302, a product image registration area 303, and an OK button 304.

The text registration area 301 can receive text data, and the logo registration area 302 and the product image registration area 303 can accept image data such as a GIF (Graphics interchange format) format.

In this material data registration screen 300, a banner advertisement requester who is a user of the banner advertisement management apparatus 1 can input data into each area by using the input device 16. That is, the banner advertisement requester may input text data to be displayed on the banner advertisement by using the keyboard, for example, in the text registration area 301. The logo registration area 302 and the product image registration area 303 can attach image image data created by, for example, graphic creation software or the like.

When the banner advertisement requester enters data in this area, it is possible to register the material data by clicking the OK button 304. That is, when the WWW browser 111 receives the click of the OK button 304, the text registration area 301, the logo registration area 302, and the product image registration area together with the information indicating that the OK button 304 has been received. The data set inputted at 303 is transmitted to the WWW server 211 using the communication processing unit 112.

The material data registration receiving unit 2131 which receives the data set inputted into the text registration area 301, the logo registration area 302, and the product image registration area 303 via the WWW server 211, preliminarily receives such data. The data is recorded in the material data file 235 in association with the received pattern number (S105).

The WWW server 211 that has received the information indicating that it has received the OK button 304 then presents the template selection screen 310 as shown in FIG. 10 to the WWW browser 111 (S106). As shown, this template selection screen 310 has an area 311 showing a list of templates. The area 311 showing the list of templates includes images displaying the template A type 311a, the template B type 311b, and the template C type 311c. Here, the types of templates A to C have their own forms and the positional relationship between the text 3111, the logo image 3112, and the product image 3113 (representing the C type as representative). This template image is recorded in the template database 236 in association with the identification information in advance.

On the template selection screen 310, a banner advertisement requester who is a user of the banner advertisement management apparatus 1 may select any of images displaying the type of template using the input device 16. Specifically, the banner advertisement requester can click on template images 311a to 311c that display the layout to be employed as the banner advertisement.

When the WWW browser 111 receives a click of an image, the WWW browser 111 transmits identification information of the template image to the WWW server 211 using the communication processing unit 112. The identification information may be, for example, 'T001' or 'T002'.

The template selection accepting unit 2132, which has received the identification information of the template image via the WWW server 211, records the data in the template data file 237 in association with the pattern number received in advance (S107).

Next, the WWW server 211 presents the display form instruction screen 320 as shown in FIG. 11 to the WWW browser 111 (S108). As shown, this display form indication screen 320 includes a banner advertisement size selection area 321, a banner advertisement color selection area 322, a text font selection area 323, a text font size selection area 324, and a text font. A color selection area 325 and an OK button 326 are provided.

The banner advertisement size selection area 321 includes a list of display sizes of banner advertisements displayed in, for example, large, medium, small, or number of dots. The banner advertisement color selection area 322 may include a banner advertisement color list. In addition, the text font selection area 323 includes a list of text fonts. The text font size selection area 324 includes a list of text font sizes. Therefore, the text font color selection area 325 includes a list of colors of the text font.

On the banner advertisement display form indicating screen 320, a banner advertisement requester who is a user of the banner advertisement management apparatus 1 can indicate the display form of the banner advertisement using the input device 16. Specifically, it is possible to click the check box 3211 indicating the display size to be employed from the display size displayed in the banner advertisement size selection area 321. The color of the banner advertisement, the font of the text displayed on the banner advertisement, the text font size, and the color of the text font can be similarly selected by clicking the corresponding check box.

When the banner advertisement requester selects an item from this area, the display form can be registered by clicking the OK button 326. That is, when the WWW browser 111 receives the click of the OK button 326, the banner advertisement size selection area 321 and the banner advertisement color selection area 322, together with the information that the OK button 326 is received, The identification information of the item selected in the text font selection area 323, the text font size selection area 324, and the text font color selection area 325 is transmitted to the WWW server 211 using the communication processing unit 112. .

Identification of items selected from the banner advertisement size selection area 321, the banner advertisement color selection area 322, the text font selection area 323, the text font size selection area 324, and the text font color selection area 325, respectively. The display form instruction accepting unit 2133, which has received the information via the WWW server 211, records this data in the display form data file 238 in association with the pattern number which has already been received (S109).

By doing this, the banner advertisement requester can simply instruct the design of the banner advertisement using the web page.

In addition, a banner function may be added to the banner advertisement generating apparatus 2 so that the banner advertisement generating apparatus 2 itself receives the information for generating the banner advertisement. In this case, the respective web page screens are presented on the display device 27 of the banner advertisement generating device 2, and information corresponding to the operation received on the web page is recorded in the material data file 235 or the like.

In the above, the process which the banner advertisement creation apparatus 2 received the instruction | indication of the banner advertisement management apparatus 1, and stores the information for banner advertisement generation was demonstrated.

Next, a description will be given of a process in which the banner advertisement generating device 2 receives a banner advertisement generation request and creates a banner advertisement.

The banner advertisement generating instruction accepting unit 2134 is a banner advertisement generating instruction from another functional unit in the banner advertisement generating apparatus 2, for example, from the WWW server 211 or the like, or from another apparatus connected to the banner advertisement generating apparatus 2, or the like. It is possible to accept. This can be realized by, for example, having a service function for providing an application service to the banner advertisement generation command accepting unit 2134. In addition, the banner advertisement generation command includes information on a pattern instruction indicating which pattern to use among the registered patterns.

The banner advertisement generation command receiving unit 2134 that receives the banner advertisement generation command notifies the banner advertisement generation unit 2135 that the generation instruction has been received, including information on the pattern instruction.

The banner advertisement automatic generation unit 2135 automatically generates a banner advertisement by the following processing upon receiving the notification of the above effect. 12 is a flowchart for explaining such an operation.

The banner advertisement automatic generation unit 2135 refers to the material data file 235, the template data file 237, and the material type data file 238, and among the data recorded in each file, the pattern number corresponding to the pattern instruction. Data is acquired (S201). Here, the acquired data are called material data, template data, and display mode data, respectively.

Next, the corresponding template is extracted from the template database 236 with the template identification information recorded in the acquired template data as a key (S202). The text, logo, and product image recorded in the thus-obtained raw material data are written in a predetermined position of the template (S203).

Here, when the text is to be written, it is recorded in the size and text font color data 2383 recorded in the text font size data 2382 using a file recorded in the text font data 2381 of the acquired display form data. Fill in the colors you have and create a banner ad diagram.

The original degree of the banner advertisement thus created is processed in accordance with the size of the acquired display form data to process the image enlargement / reduction (S204) to complete the banner advertisement.

The banner advertisement automatic generation unit 2135 terminates the banner advertisement automatic generation process by publishing or transmitting the image data of the completed banner advertisement to the function unit or other device which issued the banner advertisement generation command request (S205).

In this way, banner advertisements based on the instructions of the banner advertisement requester can be automatically generated.

The automatically generated banner advertisement is displayed by attaching a link to the banner advertisement requester's site at a predetermined position on the web page displaying the banner advertisement. Whenever this web page receives a display request, the banner advertisement requester updates the information for banner advertisement generation from the banner advertisement management apparatus 1 in order to make a banner advertisement generation request to the banner advertisement creation apparatus 2. The change is immediately reflected in the banner ad displayed on the web page.

Next, the application example of the banner advertisement creation management system of this embodiment is demonstrated.

13 is a diagram for explaining an outline of the present embodiment.

As shown, the present embodiment has a configuration in which the banner advertisement reading device 4 is connected to the Internet 3 in the banner advertisement creation management system described above. Since the banner advertisement creation management system is similar to the above-described example, the differences are mainly described here.

14 is a schematic configuration diagram of the banner advertisement device 2 shown in FIG. 13.

As shown in the figure, in addition to the configuration of FIG. 3, the banner advertisement generating device 2 stores an attribute determination table 239 and an attribute pattern correspondence table 240 in the external storage device 23.

In the attribute determination table 239, as shown in Fig. 15, a rule for determining the attribute 2304 by combining the gender 2391, the attribute 2392, and the hobby 2393 is recorded. For example, when the gender is 'man', the affiliation is 'elementary school', and the hobby is 'game', the attribute A is determined. This table has been created in advance.

The attribute pattern correspondence table 240 is a table in which an attribute 2401 is associated with a pattern number 2402 as shown in FIG.

FIG. 17 is a schematic configuration diagram of the banner advertisement viewing device 4 shown in FIG. 13.

As shown in the drawing, the banner advertisement viewing device 4 is a portable storage medium 45 such as a CPU 41, a main memory 42, an external storage 43 such as a hard disk device, a CD-ROM, a DVD-ROM, or the like. Reading device 44 for reading data from the device, input device 46 such as a keyboard and mouse, display device 47 such as a display, and the like, for communicating with the banner advertisement generating device 2 via the Internet 3. It is possible to construct on an information processing apparatus having a general configuration, provided with a communication device 48 and an interface 49 for data transmission and reception between the various components described above.

In order to collectively control the operation of the information processing device, the external storage device 43 is loaded on the main memory device 42 when the information processing device is started, and is executed by the CPU 41 to execute the OS 431 and the WWW browser. The program 432 and the communication program 433 are stored.

The CPU 41 loads and executes the WWW browser program 432 and the communication program 433 on the main memory 42. In this way, the WWW browser 411 and the communication processing unit 412 are constructed on the information processing apparatus.

The WWW browser 411 browses the HTML-formatted data (web page, etc.) published by the banner advertisement generating device 2 using the Hyper Text Transfer Protocol (HTTP).

The communication processing unit 412 controls the communication device 48, and processes various protocols required for the WWW browser 411 to communicate with the banner advertisement generating device 2, for example, PPP, TCP / IP, and the like.

In addition, the banner advertisement management apparatus 1 is the same as that of the previous example.

Next, operation | movement of the banner advertisement creation management system of the said structure is demonstrated.

In the present embodiment, the banner advertisement creation management system receives the instruction from the banner advertisement management apparatus 1, and the banner advertisement creation management system 2 receives the instruction from the banner advertisement management apparatus 1, and the user's attributes, for example, to view the banner advertisement sequence and the information for generating the banner advertisement, , Gender, age, preference, and the like, and a process of generating a banner advertisement corresponding to a user attribute of the banner advertisement reading apparatus 4 is performed by the banner advertisement generating apparatus 2.

First, a description will be given of a process in which the banner advertisement generating device 2 receives the instruction of the banner advertisement management device 1 and associates the information for generating the banner advertisement with the attributes of the user who browses the banner advertisement.

18 is a flowchart for explaining the operation of the banner advertisement preparation device 2 at this time.

When the WWW server 211 ends the process of storing the above information for generating the banner advertisement, the WWW server 211 presents the banner advertisement deployment method designation screen 500 shown in FIG. 19 to the WWW browser 111 (S301). . As shown in the figure, the banner advertisement development method designation screen 500 may use any pattern number for an area 501 for displaying a pattern number, an area 502 for displaying a user (viewer of a banner advertisement), and a user attribute. A check box area 503 and an OK button 504 are provided for indicating whether or not.

Here, before presenting this screen, the WWW server 211 refers to the material data file 235 and the like, extracts the registered pattern number and displays the extracted pattern number in the pattern number display area 501.

Further, as described above, the attributes displayed in the user attribute display area are set in advance in a plurality of groups (A to E in this example). For example, the attribute A is [male, elementary school, game is hobby], and the attribute B is [male, Junior high school, sports hobby],… , Attribute E is divided as [Others]. This classification is regularized and recorded in the attribute determination table 239.

In this banner advertisement development method designation screen 500, a banner advertisement requester who is a user of the banner advertisement management apparatus 1 can input a check mark into the check box area 503 using the input device 16. Specifically, when a user wants to view the banner advertisement of pattern 1 with respect to the advertisement viewer of attribute A, click the check box 503a at the position where attribute A 502a and pattern 1 501a intersect to check mark. It is possible to enter.

Similarly, it is possible to indicate the pattern number retrieved for each attribute.

Therefore, when the instruction for all the attributes is finished, the OK button 504 can be clicked.

When the WWW server 211 receives the click of the OK button 504, the WWW server 211 records information on the check mark input to the check box area 503 in the attribute pattern correspondence table 204 (S302).

In the above, the process which the banner advertisement creation apparatus 2 has received the instruction | indication of the banner advertisement management apparatus 1, and associates and stores the information for banner advertisement generation and the attribute of the user who browses the banner advertisement sequence was demonstrated.

Next, the process of generating the banner advertisement corresponding to the attribute of the user of the banner advertisement reading apparatus 4 is demonstrated.

20 is a flowchart for explaining the operation of the banner advertisement preparation device 2 in this case.

When the WWW server 211 receives the access of the banner advertisement reading apparatus 4 through the communication processing unit 212, the WWW server 211 causes the WWW browser 411 of the banner advertisement reading apparatus 4 to read the web page.

First, the WWW server 211 presents the personal information input screen 510 as shown in FIG. 21 to the WWW browser 411 (S401). As shown in the drawing, the personal information input screen 510 includes an area 511 for selecting a gender of a banner advertisement viewer who is a user of the banner advertisement viewing device 4, an area 512 for selecting an attribute, and a hobby. An area 513 and an OK button 514 are provided.

On the personal information input screen 510, an advertisement viewer who is a user of the banner advertisement reading apparatus 4 can designate a corresponding option using the input apparatus 46. FIG. Specifically, the banner advertisement viewer can click the check button indicating a corresponding option for each region.

The banner advertisement viewer can click the OK button 514 when the designation of the option is completed.

Upon receiving the click of the OK button 514, the WWW server 211 determines the attributes of the banner advertisement viewer from the attribute determination table 239 and information on gender, affiliation, and hobby input to each region (S402).

Specifically, data matching each gender, affiliation and hobby entered into each area is searched in the attribute determination table 239, and the attribute described in the extracted data is used as the attribute of the banner advertisement viewer.

Next, the pattern number of the banner advertisement is extracted from the attribute pattern correspondence table 240 using the determined attribute as a key (S403).

In this way, the WWW server 211 notifies the banner advertisement generation instruction accepting unit 92134 of the generation instruction including the extracted pattern number as information on the pattern instruction (S404).

The banner advertisement generation instruction accepting unit 2134 that has received the generation instruction performs the banner advertisement generation processing described above in the order described in FIG. 12. In this way, the WWW server 211 displays the banner advertisement in the WWW browser 411 of the banner advertisement reading apparatus 4 with reference to the image data of the generated banner advertisement.

In this way, it is possible to display the banner advertisement corresponding to the attribute of the viewer of the banner advertisement.

In addition, this invention is not limited to the said embodiment, A various form is possible within the range of the summary.

For example, in the previous example, the viewer of the banner advertisement enters personal information every time the WWW server 211 is accessed. In order to save this trouble, it is possible to register a user and register identification information and personal information of the banner advertisement viewer in the WWW server 211. At this time, by inputting only the registered identification information when accessing the WWW server 211, the WWW server 211 can specify the viewer of the banner advertisement and can determine its attributes.

The attribute of the viewer (user) of the banner advertisement may be determined for the web page on which the banner advertisement is displayed. In other words, when the web page displaying the banner advertisement makes a banner advertisement generation request to the banner advertisement generating apparatus 2, the attribute information of the user is included. To this end, the site managing the web page displaying the banner advertisement registers information necessary for determining the user attribute or processing for determining the user attribute. Therefore, when the user is requested to view the web page, the user's attributes are determined, and the banner advertisement generating request is sent to the banner advertisement generating apparatus 2 together with the attribute information.

The banner advertisement generating device 2 having received this information generates a banner advertisement corresponding to the attribute information of the user in the above order and displays it on the web page displaying the banner advertisement.

As described above, according to the present invention, it is possible for the advertiser to simply instruct the creation of the banner advertisement. It is also possible to change the banner advertisement to be displayed according to the attribute of the viewer of the banner advertisement.

Claims (13)

A banner ad creation device connected to a banner ad management device through a network. Banner advertisement preparation information receiving means for receiving banner advertisement preparation information necessary for creating a banner advertisement by the banner advertisement management apparatus; A banner ad creation device comprising storage means for storing received banner ad creation information. In claim 1, The banner advertisement creation information includes text information displayed in a banner advertisement and image information displayed in a banner advertisement. In claim 2, The banner advertisement creation information further includes layout information of the text information and image information in a banner advertisement, information on a display method of the text information, and information on the appearance and color of the banner advertisement. Banner ad creation device. In claim 1, A banner advertisement identification information receiving means for receiving banner advertisement identification information for identifying the banner advertisement creation information by the banner advertisement management device; And the storage means stores the received banner advertisement identification information in association with the banner advertisement creation information. In claim 1, Banner ad creation instruction receiving means for receiving a banner advertisement creation instruction; And a banner advertisement generating means for generating a banner advertisement based on the banner advertisement creation information stored in the storage means upon receiving the banner advertisement creation command. In claim 4, Banner advertisement creation instruction receiving means for receiving a banner advertisement creation instruction including banner advertisement identification information; And upon receiving the banner advertisement creation command, banner advertisement creation means for creating a banner advertisement based on the banner advertisement creation information stored in the storage means in association with the banner advertisement identification information included in the banner advertisement creation instruction. Banner ad creation device. A banner advertisement creating device for creating banner advertisements to be displayed on a banner advertisement viewing device connected through a network. Banner advertisement creation information storage means for storing banner advertisement creation information necessary for creating a banner advertisement in association with banner advertisement identification information for identifying this, and Personal information attribute storage means for associating and storing personal information and attributes; Attribute identification information storage means for associating and storing the attribute and the banner advertisement identification information; Personal information receiving means for receiving personal information of a user of the banner advertisement reading device; Upon receipt of your personal information, we will extract the attributes associated with that personal information. Extract banner ad identification information relating to the extracted attributes, And banner advertisement creation means for creating a banner advertisement based on the banner advertisement creation information associated with the extracted banner advertisement identification information. In claim 7, The attribute identification information storing means receives the information relating the attribute and the banner advertisement identification information from the banner advertisement management apparatus connected via a network, and stores the attribute identification information. . In claim 7 or 8, The personal information receiving means, The banner advertisement generating device, characterized by prompting the input of personal information to the banner advertisement reading device and receiving the input information. A banner ad creation method for a banner ad creation device connected through a network with a banner ad management device, A banner advertisement creation information reception process for receiving banner advertisement creation information necessary for creating a banner advertisement by the banner advertisement management device; A memory process for storing the received banner ad creation information; A banner ad creation order reception process for receiving a banner ad creation order; And a banner ad creation process for creating a banner ad based on the banner ad creation information stored in the storage means upon receiving a banner ad creation command. A method of creating a banner advertisement to be displayed on a banner advertisement viewing device connected through a network, Banner ad creation information storage processing for storing banner ad creation information necessary for creating a banner ad in association with banner ad identification information for identifying this, and Personal information attribute storage processing for associating and storing personal information and attributes; Attribute identification information storage processing for associating and storing the attribute and the banner advertisement identification information; A personal information reception process for receiving user personal information of the banner advertisement viewing device; Upon receiving the personal information, the banner advertisement extracts an attribute related to the personal information, extracts banner advertisement identification information related to the extracted attribute, and creates a banner advertisement based on the banner advertisement preparation information related to the extracted banner advertisement identification information. A banner ad creation method having a creation process. A program for causing a computer to function as a banner ad creation device connected through a network with a banner ad management device, Banner advertisement preparation information receiving means for receiving banner advertisement preparation information necessary for creating a banner advertisement by the banner advertisement management device; A program for constructing a storage means on a computer for storing received banner advertisement creation information. A program for creating a banner advertisement to be displayed on a banner advertisement viewing device connected through a network, Banner advertisement creation information storage means for storing banner advertisement creation information necessary for creating a banner advertisement in association with banner advertisement identification information for identifying this, and Personal information attribute storage means for associating and storing personal information and attributes; Attribute identification information storage means for associating and storing the attribute and the banner advertisement identification information; Personal information receiving means for receiving user personal information of the banner advertisement reading device; Upon receipt of personal information, a banner for extracting an attribute associated with the personal information, a banner advertisement identification information associated with the extracted attribute, and a banner advertisement creation information based on the banner advertisement preparation information associated with the extracted banner advertisement identification information A program for building an advertisement creation means on a computer.