CN110163676A - A kind of artificial intelligence advertisement plan method and system - Google Patents
A kind of artificial intelligence advertisement plan method and system Download PDFInfo
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- CN110163676A CN110163676A CN201910412520.6A CN201910412520A CN110163676A CN 110163676 A CN110163676 A CN 110163676A CN 201910412520 A CN201910412520 A CN 201910412520A CN 110163676 A CN110163676 A CN 110163676A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
Abstract
The invention discloses a kind of artificial intelligence advertisement plan method and system.Artificial intelligence advertisement plan method of the invention, comprising: assessment user characteristics；Input planning product feature；Data analysis is carried out to planning product fields and advertising strategy is provided；Planning product advertising language is generated to select for user；Planning product advertising picture is generated to select for user.Artificial intelligence advertisement plan system, comprising: user's assessment module, for assessing user characteristics；Work request page module, for inputting planning product feature；Analysis strategy module, for carrying out data analysis to planning product fields and providing advertising strategy；Advertising slogan generation module is selected for generating planning product advertising language for user；Advertisement picture generation module is selected for generating planning product advertising picture for user.Artificial intelligence advertisement plan method and system of the invention have the characteristics that automatically analyze, response quickly, finished product are expectable, at low cost.
Description
Technical field
The present invention relates to advertisement plan fields, more particularly to a kind of artificial intelligence advertisement plan method and system.
Background technique
Advertisement plan is the element to the expression advertisement such as image, text, color, the space of a whole page, figure, in conjunction with making for advertising media
With feature, graphic arts intention to realize expression advertising goal and intention, is carried out by relevant design software on computers
A kind of design activity or process.Advertisement plan is the theme of advertisement, intention, spoken and written languages, image, five element structures such as sets off
At combination arrangement, final purpose is to achieve the purpose that attract public attention power by advertisement, to achieve the effect that publicity.
Currently, the advertisement plan of most of enterprise is all that clearance planning, intention or design department complete, these departments can be thrown
Enter a large amount of manpower and financial resources and carry out advertisement plan work, human cost is high, and decision process is long, and finished product is not expectable.
Therefore, have increasing need for it is a kind of automatically analyze, response quickly, the artificial intelligence advertisement that finished product is expectable, at low cost
Planning method and system.
Summary of the invention
Based on this, the object of the present invention is to provide it is a kind of automatically analyze, response quickly, finished product it is expectable, at low cost
Artificial intelligence advertisement plan method and system.
Artificial intelligence advertisement plan method of the invention, comprising:
Assess user characteristics；
Input planning product feature；
Data analysis is carried out to planning product fields and advertising strategy is provided；
Planning product advertising language is generated to select for user；
Planning product advertising picture is generated to select for user.
Artificial intelligence advertisement plan method of the invention is carried out by assessment user characteristics, and to planning product fields
Advertising strategy is analyzed and provided to data, generates advertising slogan and advertisement picture and selects for user, forms automatic intelligent advertisement design
Process with quick response, can replace the departments such as planning, intention, the design of enterprise's setting, discharge human cost, create expectable
Propagation cost output ratio, provide convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, save cost.
It is further preferred that further include: generate planning product advertising video.The advertisement video of generation can carry out Streaming Media
It launches.
It is further preferred that further include: the advertising slogan that generates advertising slogan generation module, advertisement picture generation module generate
Advertisement picture and TVC picture generation module generate advertisement video carry out advertisement dispensing.
It is further preferred that the assessment user characteristics, comprising: to image content, genre preference and official documents and correspondence preference into
The assessment of row topic.The topic that image content, genre preference and official documents and correspondence preference can be carried out to user is tested and assessed, to mention for user
For being bonded the advertisement design of its preference and style.
It is further preferred that the planning product feature include name of product and price, effect, ingredient, picture one
Kind is a variety of.After input product title and price, effect, ingredient or picture, product fields are determined, it in next step can be right
These features are automatically analyzed, to provide foundation for advertising strategy.
It is further preferred that described pair of planning product fields carry out data analysis, comprising: belonging to statistics planning product
Field product price is counted and is generated price distribution figure, generates customer portrait and brand image distribution map；
The offer advertising strategy, comprising: the advertising strategy in multiple competitive strategy directions is provided.
Price distribution figure is counted and generated by statistics planning product fields product price, generates customer portrait
And brand image distribution map, it can judge that formation has for the selected valid data of advertisement design and public praise dynamic of planning product
The competition analysis of decision references value, and the advertisement design of differentiation is provided for planning product.
It is further preferred that the advertisement picture includes the hard photograph of product business and/or KV design drawing.The product business of design
Hard photograph and/or KV design drawing can be used for advertising.
Compared with the existing technology, artificial intelligence advertisement plan method of the invention passes through assessment user characteristics, and to planning
Product fields carry out data analysis and provide advertising strategy, generate advertising slogan and advertisement picture and select for user, are formed certainly
Dynamic intelligence advertisement design process with quick response, can replace the departments such as planning, intention, the design of enterprise's setting, discharge manpower
Cost creates expected propagation cost output ratio, provides convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, saves
Cost.Artificial intelligence advertisement plan method of the invention have automatically analyze, response quickly, finished product are expectable, the spies such as at low cost
Point.
The present invention still further provides a kind of artificial intelligence advertisement plan system, comprising:
User's assessment module, for assessing user characteristics；
Work request page module, for inputting planning product feature；
Analysis strategy module, for carrying out data analysis to planning product fields and providing advertising strategy；
Advertising slogan generation module is selected for generating planning product advertising language for user；
Advertisement picture generation module is selected for generating planning product advertising picture for user.
Artificial intelligence advertisement plan system of the invention utilizes and divides by utilizing user's assessment module estimation user characteristics
Analysis policy module carries out data analysis to planning product fields and provides advertising strategy, and advertising slogan generation module generates advertisement
Language and advertisement picture generation module generate advertisement picture and select for user, form automatic intelligent advertisement design process, can be fast
Speed response replaces the departments such as planning, intention, the design of enterprise's setting, discharges human cost, creates expected propagation cost and produces
Compare out, provides convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, save cost.
It is further preferred that the artificial intelligence advertisement plan system further includes TVC picture generation module, for generating plan
Draw product advertising video.The advertisement video of generation can carry out Streaming Media dispensing.
It is further preferred that the artificial intelligence advertisement plan system further includes media putting module, it is used for advertising slogan
The advertisement picture and TVC picture generation module of advertising slogan, the generation of advertisement picture generation module that generation module generates generate wide
It accuses video and carries out advertisement dispensing.
Compared with the existing technology, artificial intelligence advertisement plan system of the invention using user's assessment module estimation by being used
Family feature, and data analysis is carried out to planning product fields using analysis strategy module and advertising strategy, advertising slogan are provided
Generation module generates advertising slogan and advertisement picture generation module generates advertisement picture and selects for user, forms automatic intelligent advertisement
Design cycle with quick response, can replace the departments such as planning, intention, the design of enterprise's setting, discharge human cost, creation can
Expected propagation cost output ratio provides convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, saves cost.The present invention
Artificial intelligence advertisement plan system have the characteristics that automatically analyze, response quickly, finished product it is expectable, at low cost.
In order to better understand and implement, the invention will now be described in detail with reference to the accompanying drawings.
Detailed description of the invention
Fig. 1 is the exemplary process diagram of artificial intelligence advertisement plan method of the invention.
Fig. 2 is the structural block diagram of artificial intelligence advertisement plan system of the invention.
Specific embodiment
Embodiment described in following exemplary embodiment does not represent all embodiment party consistent with this disclosure
Formula.On the contrary, they are only the examples of the method consistent with some aspects as detailed in the attached claim, the disclosure
Son.
It is only to be not intended to be limiting the disclosure merely for for the purpose of describing particular embodiments in the term that the disclosure uses.
The "an" of the singular used in disclosure and the accompanying claims book, " described " and "the" are also intended to including majority
Form, unless the context clearly indicates other meaning.It is also understood that term "and/or" used herein refers to and wraps
It may be combined containing one or more associated any or all of project listed.
Referring to Fig. 1, Fig. 1 is the exemplary process diagram of artificial intelligence advertisement plan method of the invention.People of the invention
Work intelligent advertisement planning method, comprising:
S101 assesses user characteristics.
The assessment user characteristics, comprising: topic assessment is carried out to image content, genre preference and official documents and correspondence preference.It can
It is tested and assessed with carrying out the topic of image content, genre preference and official documents and correspondence preference to user, is bonded its preference to provide for user
With the advertisement design of style.
Example carries out image content, wind to corporate boss or manager if user is the enterprise customer of a generation facial mask
The assessment of the topic of lattice preference and official documents and correspondence preference.
S102, input planning product feature.
The planning product feature include name of product and price, effect, ingredient, picture it is one or more.Input
After name of product and price, effect, ingredient or picture, product fields are determined, these features can be carried out in next step
It automatically analyzes, to provide foundation for advertising strategy.
Example inputs the title and price, effect, one kind of ingredient, picture of facial mask if planning product is facial mask
Or it is a variety of.
S103 carries out data analysis to planning product fields and provides advertising strategy.
Described pair of planning product fields carry out data analysis, comprising: statistics planning product fields product price
Price distribution figure is counted and generated, customer portrait and brand image distribution map are generated；
The offer advertising strategy, comprising: the advertising strategy in multiple competitive strategy directions is provided.3 can usually be provided
Compete the advertising strategy in direction.
Price distribution figure is counted and generated by statistics planning product fields product price, generates customer portrait
And brand image distribution map, it can judge that formation has for the selected valid data of advertisement design and public praise dynamic of planning product
The competition analysis of decision references value, and the advertisement design of differentiation is provided for planning product.
Example, the cosmetic field described in facial mask carry out data analysis, cosmetic field product price where statistics facial mask
And price distribution figure is generated, the vivid distribution map of customer portrait and multiple brands is generated, and provide multiple competitive strategy directions
Advertising strategy.
S104 generates planning product advertising language and selects for user.3 advertising slogans can be usually provided.
Example generates the advertising slogan that " moisturizing, whitening " etc. is bonded with facial mask and selects for user according to advertising strategy.
S105 generates planning product advertising picture and selects for user.
The advertisement picture includes the hard photograph of product business and/or KV design drawing.The hard photograph of product business and/or KV of design are set
Meter figure can be used for advertising.3 hard photographs of product business and/or 3 KV design drawings can be usually provided.
Example, according to advertising strategy, generate facial mask product business it is hard shine and/or KV design drawing, for selection by the user it
It is used afterwards as advertising.
S106 generates planning product advertising video.The advertisement video of generation can carry out Streaming Media dispensing.
Example, according to advertising strategy, the advertisement video for generating facial mask is launched for Streaming Media.
S107, the advertisement picture and TVC that the advertising slogan that advertising slogan generation module is generated, advertisement picture generation module generate
The advertisement video that picture generation module generates carries out advertisement dispensing.Advertisement dispensing can be carried out by external connection media.
The advertising slogan of the facial mask of generation, advertisement picture, advertisement video are carried out advertisement dispensing, reach advertising by example
Effect.
Compared with the existing technology, artificial intelligence advertisement plan method of the invention passes through assessment user characteristics, and to planning
Product fields carry out data analysis and provide advertising strategy, generate advertising slogan and advertisement picture and select for user, are formed certainly
Dynamic intelligence advertisement design process with quick response, can replace the departments such as planning, intention, the design of enterprise's setting, discharge manpower
Cost creates expected propagation cost output ratio, provides convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, saves
Cost.Artificial intelligence advertisement plan method of the invention have automatically analyze, response quickly, finished product are expectable, the spies such as at low cost
Point.
Referring to Fig. 2, Fig. 2 is the structural block diagram of artificial intelligence advertisement plan system of the invention.The present invention is also further
Provide a kind of artificial intelligence advertisement plan system, comprising:
User's assessment module 1, for assessing user characteristics；
Work request page module 2, for inputting planning product feature；
Analysis strategy module 3, for carrying out data analysis to planning product fields and providing advertising strategy；
Advertising slogan generation module 4 is selected for generating planning product advertising language for user；
Advertisement picture generation module 5 is selected for generating planning product advertising picture for user；
TVC picture generation module 6, for generating planning product advertising video, the advertisement video of generation can carry out stream matchmaker
Body is launched；
Media putting module 7, advertising slogan, advertisement picture generation module 5 for generating advertising slogan generation module 4 generate
Advertisement picture and TVC picture generation module 6 generate advertisement video carry out advertisement dispensing.
Compared with the existing technology, artificial intelligence advertisement plan system of the invention using user's assessment module estimation by being used
Family feature, and data analysis is carried out to planning product fields using analysis strategy module and advertising strategy, advertising slogan are provided
Generation module generates advertising slogan and advertisement picture generation module generates advertisement picture and selects for user, forms automatic intelligent advertisement
Design cycle with quick response, can replace the departments such as planning, intention, the design of enterprise's setting, discharge human cost, creation can
Expected propagation cost output ratio provides convenience for medium-sized and small enterprises market department and middle-size and small-size advertising company, saves cost.The present invention
Artificial intelligence advertisement plan system have the characteristics that automatically analyze, response quickly, finished product it is expectable, at low cost.
New product listing is carried out logic frame with daily dissemination by artificial intelligence advertisement plan method and system of the invention
The modeling of structure, using " the different set patterns of validity " come the Direction Suggestion of output strategic layer.It, will after advertising strategy direction is clear
Directly generate the first product of required two big material (picture, video) of advertizing.
Artificial intelligence advertisement plan method and system of the invention are directed to the medium-sized and small enterprises followed based on brand role, mainly
Suitable for market department (Branding & Communications Dept), meet the departmental function of new product release, daily propagation etc. 80%.
The embodiments described above only express several embodiments of the present invention, and the description thereof is more specific and detailed, but simultaneously
It cannot therefore be construed as limiting the scope of the patent.It should be pointed out that coming for those of ordinary skill in the art
It says, without departing from the inventive concept of the premise, various modifications and improvements can be made, these belong to protection of the invention
Range.
Claims (10)
1. a kind of artificial intelligence advertisement plan method characterized by comprising
Assess user characteristics；
Input planning product feature；
Data analysis is carried out to planning product fields and advertising strategy is provided；
Planning product advertising language is generated to select for user；
Planning product advertising picture is generated to select for user.
2. artificial intelligence advertisement plan method according to claim 1, which is characterized in that further include: generate planning product
Advertisement video.
3. artificial intelligence advertisement plan method according to claim 2, which is characterized in that further include: advertising slogan is generated
The advertisement view of advertising slogan, the advertisement picture that advertisement picture generation module generates and the generation of TVC picture generation module that module generates
Frequency carries out advertisement dispensing.
4. artificial intelligence advertisement plan method according to claim 1-3, it is characterised in that: the assessment user
Feature, comprising: topic assessment is carried out to image content, genre preference and official documents and correspondence preference.
5. artificial intelligence advertisement plan method according to claim 1-3, it is characterised in that: the planning product
Feature include name of product and price, effect, ingredient, picture it is one or more.
6. artificial intelligence advertisement plan method according to claim 1-3, it is characterised in that: described pair of planning produces
Product fields carry out data analysis, comprising: statistics planning product fields product price is counted and generates price point
Butut generates customer portrait and brand image distribution map；
The offer advertising strategy, comprising: the advertising strategy in multiple competitive strategy directions is provided.
7. artificial intelligence advertisement plan method according to claim 1-3, it is characterised in that: the advertisement picture
Including the hard photograph of product business and/or KV design drawing.
8. a kind of artificial intelligence advertisement plan system characterized by comprising
User's assessment module, for assessing user characteristics；
Work request page module, for inputting planning product feature；
Analysis strategy module, for carrying out data analysis to planning product fields and providing advertising strategy；
Advertising slogan generation module is selected for generating planning product advertising language for user；
Advertisement picture generation module is selected for generating planning product advertising picture for user.
9. artificial intelligence advertisement plan system according to claim 8, it is characterised in that: the artificial intelligence advertisement plan
System further includes TVC picture generation module, for generating planning product advertising video.
10. artificial intelligence advertisement plan system according to claim 9, it is characterised in that: the artificial intelligence advertisement plan
The system of drawing further includes media putting module, and the advertising slogan, advertisement picture generation module for generating advertising slogan generation module are raw
At advertisement picture and TVC picture generation module generate advertisement video carry out advertisement dispensing.
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| CN201910412520.6A CN110163676A (en) | 2019-05-17 | 2019-05-17 | A kind of artificial intelligence advertisement plan method and system |
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Application publication date: 20190823 |