CN105303412A

CN105303412A - Method, device and system for layout of content items

Info

Publication number: CN105303412A
Application number: CN201510810880.3A
Authority: CN
Inventors: 杨东晨; 郑志光; 陈现麟
Original assignee: Xiaomi Inc
Current assignee: Beijing Xiaomi Technology Co Ltd; Xiaomi Inc
Priority date: 2015-11-20
Filing date: 2015-11-20
Publication date: 2016-02-03

Abstract

The disclosure relates to a method, a device and system for layout of content items, which belong to the technical field of mobile Internet. The method comprises that at least one point log sent by a client side is received, each point log is used to record a user's triggering of the content items on a content item display page, the content item display page is used to display the content items, and the content item display page comprises pictures and descriptive information of the content items; attention paid to the content item corresponding to the at least one point log is determined; and the layout of the content items is realized according to the attention. The method, the device and the system for the layout of the content items provided by the disclosure solve the problem that content item layout manners are simple in relevant techniques, enrich the content item layout manners and increase the user's attention to the content items. The method, the device and the system for the layout of the content items provided by the invention are used for the layout of the content items.

Description

Content item arrangement method, Apparatus and system

Technical field

The disclosure relates to mobile internet technical field, particularly a kind of content item arrangement method, Apparatus and system.

Background technology

The network platform can be thrown in content item destination locations is content item position, and such as, content item can be product advertising, and content item position can be product advertising position.Along with the development of ecommerce, product is sold on the net by increasing Internet firm, reduces the cost of Internet firm's sell goods.Meanwhile, increasing user buys product by electric business's channel, adds the convenience that user buys product.Product is bought in order to further facilitate user; E-business applications can be arranged to product advertising (also can be described as link or the product inlet of product) usually; namely on product advertising display page, product advertising is reasonably put, and then guide user to pay close attention to.

In correlation technique, E-business applications are mainly sorted to the price of product or the sales volume of product, according to price ranking results or sales volume ranking results determination product advertising on product advertising display page by the position of putting, product advertising is arranged.

Summary of the invention

In order to solve Related Technical Issues, disclosure embodiment provides a kind of content item arrangement method, Apparatus and system.Described technical scheme is as follows:

According to first aspect of the present disclosure, provide a kind of content item arrangement method, the method comprises:

At least one of reception client transmission gets daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item;

Determine that at least one gets the attention rate of content item corresponding to daily record ready;

According to attention rate, content item is arranged.

Optionally, eachly get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID, determine that at least one gets the attention rate of content item corresponding to daily record ready, comprising:

Adding up at least one gets ready in daily record, the click access item object timestamp number that user ID is corresponding;

The click access item object timestamp number of adding up the user ID that obtains corresponding is defined as access times corresponding to user ID;

The user that the access times determination user ID corresponding according to user ID indicates is to the attention rate of content item.

Optionally, according to attention rate, content item is arranged, comprising:

The renewal station location marker of the content item that user is corresponding is determined, the position rank negative correlation that the value of attention rate and renewal station location marker indicate according to the attention rate of user to content item of user ID instruction;

When to user's display content items display page, content item is arranged in the position of renewal station location marker instruction corresponding to user.

Optionally, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID, determine that at least one gets the attention rate of content item corresponding to daily record ready, comprising:

The frequency of access is clicked in the position indicated by station location marker according to corresponding click access item object timestamp, the station location marker of content item and the content item identifier statistical content project of content item of user ID by the user that user ID indicates;

Whether determination frequency is greater than click access thresholds;

When frequency is greater than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the first concern angle value scope;

When frequency is not more than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the second concern angle value scope, the second arbitrary concern angle value paid close attention within the scope of angle value is less than the arbitrary concern angle value within the scope of the first concern angle value.

Optionally, content item display page comprises the first viewing area corresponding to the first concern angle value scope and second and pays close attention to the second viewing area corresponding to angle value scope, the position rank of any position in the second viewing area is greater than the position rank of any position in the first viewing area, according to attention rate, content item is arranged, comprising:

When the value of user to the attention rate of content item of user ID instruction belongs to the first concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the first viewing area;

When the value of user to the attention rate of content item of user ID instruction belongs to the second concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the second viewing area.

Optionally, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding, determine that at least one gets the attention rate of content item corresponding to daily record ready, comprising:

Using the sale number percent of the ratio of the total sales volume of sales volume and content item as content item, total sales volume is the sales volume sum that m content measurement project display page that content item passes through to comprise content item display page produces, m be greater than 1 integer;

Using consumption user number corresponding for content item and the payment conversion ratio of ratio as content item clicking access item object total number of users, the consumption user number that content item is corresponding and click access item object total number of users are that the log statistic of getting ready sent according at least one client obtains;

According to selling number percent and the attention rate paying the position acquisition that conversion ratio determination content item is indicated by the station location marker of content item.

Optionally, according to attention rate, content item is arranged, comprising:

According to the attention rate that content item is obtained by the position that the station location marker of content item indicates, determine the renewal station location marker of content item, the position rank negative correlation that the value of attention rate and renewal station location marker indicate;

When display content items display page, content item is arranged in the position upgrading station location marker instruction.

Optionally, the method also comprises:

Daily record will be got ready be stored in distributed file system.

Optionally, the method also comprises:

Whether extremely, detect the access times that in preset time period, user ID is corresponding;

When the access times that user ID in preset time period is corresponding are abnormal, send warning message.

Optionally, content item is product advertising.

According to second aspect of the present disclosure, provide a kind of content item arrangement method, the method comprises:

Generate at least one and get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item;

Send at least one to server and get daily record ready.

Optionally, generate at least one and get daily record ready, comprising:

When the content item on user's trigger content project display page being detected, generating and getting daily record ready, getting daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, send at least one to server and get daily record ready, comprising:

Send n every preset time period to server and get daily record ready, n be greater than 1 integer, get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID.

Optionally, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding.

Optionally, content item is product advertising.

According to the third aspect of the present disclosure, provide a kind of content item arrangement apparatus, this device comprises:

Receiver module, be configured to receive client send at least one get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item;

Determination module, is configured to determine that at least one gets the attention rate of content item corresponding to daily record ready;

Arrangement module, is configured to arrange to content item according to attention rate.

Optionally, eachly get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID, determination module, is configured to:

Optionally, arrangement module, is configured to;

Optionally, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID, determination module, is configured to:

Whether determination frequency is greater than click access thresholds;

Optionally, content item display page comprises the first viewing area corresponding to the first concern angle value scope and second and pays close attention to the second viewing area corresponding to angle value scope, the position rank of any position in the second viewing area is greater than the position rank of any position in the first viewing area, arrangement module, is configured to:

Optionally, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding, determination module, is configured to:

Optionally, arrangement module, is configured to:

Optionally, this device also comprises:

Memory module, is configured to be stored in getting daily record ready in distributed file system.

Optionally, this device also comprises:

Whether abnormal detection module, be configured to detect the access times that in preset time period, user ID is corresponding;

Alarm module, is configured to, when the access times that user ID in preset time period is corresponding are abnormal, send warning message.

Optionally, content item is product advertising.

According to fourth aspect of the present disclosure, provide a kind of content item arrangement apparatus, this device comprises:

Generation module, be configured to generate at least one and get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item;

Sending module, is configured to send at least one to server and gets daily record ready.

Optionally, generation module, is configured to:

Optionally, sending module, is configured to:

Optionally, content item is product advertising.

According to the 5th aspect of the present disclosure, provide a kind of content item arrangement apparatus, this device comprises:

Processor;

For the storer of the executable instruction of storage of processor;

Wherein, processor is configured to:

According to attention rate, content item is arranged.

According to the 6th aspect of the present disclosure, provide a kind of content item arrangement apparatus, this device comprises:

Processor;

For the storer of the executable instruction of storage of processor;

Wherein, processor is configured to:

Send at least one to server and get daily record ready.

According to the 7th aspect of the present disclosure, provide a kind of content item arranging system, this system comprises:

The arbitrary described content item arrangement apparatus of the third aspect;

The arbitrary described content item arrangement apparatus of fourth aspect.

According to eighth aspect of the present disclosure, provide a kind of content item arranging system, this system comprises:

Content item arrangement apparatus described in 5th aspect;

Content item arrangement apparatus described in 6th aspect.

The technical scheme that embodiment of the present disclosure provides can comprise following beneficial effect:

Server can receive client send at least one for recording user on content item display page content item trigger behavior get daily record ready, and determine that at least one gets the attention rate of content item corresponding to daily record ready, according to attention rate, content item is arranged again, solve the problem that in correlation technique, content item arrangement mode is more single; Reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Should be understood that, it is only exemplary that above general description and details hereinafter describe, and can not limit the disclosure.

Accompanying drawing explanation

In order to be illustrated more clearly in embodiment of the present disclosure, below the accompanying drawing used required in describing embodiment is briefly described, apparently, accompanying drawing in the following describes is only embodiments more of the present disclosure, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.

Fig. 1 is the structural representation of the implementation environment involved by each embodiment of the disclosure;

Fig. 2 is the method flow diagram of a kind of content item arrangement method according to an exemplary embodiment;

Fig. 3 is the method flow diagram of a kind of content item arrangement method according to another exemplary embodiment;

Fig. 4-1 is the method flow diagram of a kind of content item arrangement method Gen Ju an exemplary embodiment again;

Fig. 4-2 is that a kind of server that Fig. 4-1 illustrated embodiment provides determines that at least one gets the method flow diagram of the method for the attention rate of content item corresponding to daily record ready;

Fig. 4-3 is that the another kind of server that Fig. 4-1 illustrated embodiment provides determines that at least one gets the method flow diagram of the method for the attention rate of content item corresponding to daily record ready;

Fig. 4-4 is that another server that Fig. 4-1 illustrated embodiment provides determines that at least one gets the method flow diagram of the method for the attention rate of content item corresponding to daily record ready;

Fig. 4-5 is that a kind of server of providing of Fig. 4-1 illustrated embodiment is according to the method flow diagram of attention rate to the method that content item is arranged;

Fig. 4-6 is that the another kind of server that provides of Fig. 4-1 illustrated embodiment is according to the method flow diagram of attention rate to the method that content item is arranged;

Fig. 4-7 is that another server of providing of Fig. 4-1 illustrated embodiment is according to the method flow diagram of attention rate to the method that content item is arranged;

Fig. 4-8 is schematic diagram of the content item display page before arranging to content item;

Fig. 4-9 is schematic diagram of the content item display page after arranging to content item;

Fig. 5-1 is the block diagram of a kind of content item arrangement apparatus according to an exemplary embodiment;

Fig. 5-2 is block diagrams of a kind of content item arrangement apparatus according to an exemplary embodiment;

Fig. 6 is the block diagram of a kind of content item arrangement apparatus according to an exemplary embodiment;

Fig. 7 is a kind of block diagram for content item arrangement apparatus according to an exemplary embodiment;

Fig. 8 is a kind of block diagram for content item arrangement apparatus according to another exemplary embodiment.

Accompanying drawing to be herein merged in instructions and to form the part of this instructions, shows and meets embodiment of the present disclosure, and is used from instructions one and explains principle of the present disclosure.

Embodiment

In order to make object of the present disclosure, technical scheme and advantage clearly, be described in further detail the disclosure below in conjunction with accompanying drawing, obviously, described embodiment is only a part of embodiment of the disclosure, instead of whole embodiments.Based on the embodiment in the disclosure, those of ordinary skill in the art are not making other embodiments all obtained under creative work prerequisite, all belong to the scope of disclosure protection.

Fig. 1 is the structural representation of the implementation environment involved by each embodiment of the disclosure, and this implementation environment can comprise: server 10 and at least one terminal 11.

Server 10 can be a station server, or the server cluster be made up of some station servers, or a cloud computing service center.

Run at least one terminal 11 and have client, terminal 11 can be arbitrary can the equipment of content item display page issued of access services device 10 by client.

Can be connected by wireless network or cable network between server 10 with terminal 11.When user sends the request message of content item display page by the user end to server 10 of terminal 11, the content item display page of the descriptor of the picture and content item that comprise content item is back to the client of terminal 11 by server 10, and this content item display page is presented to user by this client.When user clicks this content item display page of access, this client by for recording user on content item display page content item trigger behavior get Log Sender ready to server 10, server 10 determines the attention rate getting content item corresponding to daily record ready again, and arranges to content item according to attention rate.

Fig. 2 is the process flow diagram of a kind of content item arrangement method according to an exemplary embodiment, and the server 10 that the present embodiment is applied in implementation environment shown in Fig. 1 with this content item arrangement method illustrates.This content item arrangement method can comprise following several step:

In a step 101, at least one of reception client transmission gets daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item.

In a step 102, determine that at least one gets the attention rate of content item corresponding to daily record ready.

In step 103, according to attention rate, content item is arranged.

In sum, the content item arrangement method that disclosure embodiment provides, server can receive client send at least one for recording user on content item display page content item trigger behavior get daily record ready, determine that at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single; Reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Optionally, eachly get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID, step 102 can comprise: add up at least one and get ready in daily record, the click access item object timestamp number that user ID is corresponding; The click access item object timestamp number of adding up the user ID that obtains corresponding is defined as access times corresponding to user ID; The user that the access times determination user ID corresponding according to user ID indicates is to the attention rate of content item.

Accordingly, step 103 can comprise: the renewal station location marker determining the content item that user is corresponding according to the attention rate of user to content item of user ID instruction, the position rank negative correlation that the value of attention rate and renewal station location marker indicate; When to user's display content items display page, content item is arranged in the position of renewal station location marker instruction corresponding to user.

Optionally, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID, step 102 can comprise: the frequency of access is clicked in the position indicated by station location marker according to corresponding click access item object timestamp, the station location marker of content item and the content item identifier statistical content project of content item of user ID by the user that user ID indicates; Whether determination frequency is greater than click access thresholds; When frequency is greater than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the first concern angle value scope; When frequency is not more than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the second concern angle value scope, the second arbitrary concern angle value paid close attention within the scope of angle value is less than the arbitrary concern angle value within the scope of the first concern angle value.

Content item display page comprises the first viewing area corresponding to the first concern angle value scope and second and pays close attention to the second viewing area corresponding to angle value scope, the position rank of any position in the second viewing area is greater than the position rank of any position in the first viewing area, accordingly, step 103 can comprise: when the value of user to the attention rate of content item of user ID instruction belongs to the first concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the first viewing area; When the value of user to the attention rate of content item of user ID instruction belongs to the second concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the second viewing area.

Optionally, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding, step 102 can comprise: using the sale number percent of the ratio of the total sales volume of sales volume and content item as content item, total sales volume is the sales volume sum that m content measurement project display page that content item passes through to comprise content item display page produces, m be greater than 1 integer; Using consumption user number corresponding for content item and the payment conversion ratio of ratio as content item clicking access item object total number of users, the consumption user number that content item is corresponding and click access item object total number of users are that the log statistic of getting ready sent according at least one client obtains; According to selling number percent and the attention rate paying the position acquisition that conversion ratio determination content item is indicated by the station location marker of content item.

Accordingly, step 103 can comprise: the attention rate obtained by the position that the station location marker of content item indicates according to content item, determines the renewal station location marker of content item, the position rank negative correlation that the value of attention rate and renewal station location marker indicate; When display content items display page, content item is arranged in the position upgrading station location marker instruction.

Optionally, the method can also comprise: will get daily record ready and be stored in distributed file system.

Optionally, the method can also comprise: whether extremely detect the access times that in preset time period, user ID is corresponding; When the access times that user ID in preset time period is corresponding are abnormal, send warning message.

Optionally, content item is product advertising.

Fig. 3 is the process flow diagram of a kind of content item arrangement method according to an exemplary embodiment, and the terminal 11 that the present embodiment is applied in implementation environment shown in Fig. 1 with this content item arrangement method illustrates.This content item arrangement method can comprise the steps:

Step 201, generate at least one and get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item.

Step 202, send at least one to server and get daily record ready.

In sum, the content item arrangement method that disclosure embodiment provides, terminal can to server send at least one for recording user on content item display page content item trigger behavior get daily record ready, server can be determined, and at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single: reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Optionally, step 201 can comprise: when the content item on user's trigger content project display page being detected, generates and gets daily record ready, get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, step 202 can comprise: send n every preset time period to server and get daily record ready, n be greater than 1 integer, get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, content item is product advertising.

In sum, the content item arrangement method that disclosure embodiment provides, terminal can to server send at least one for recording user on content item display page content item trigger behavior get daily record ready, server can be determined, and at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single; Reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Fig. 4-1 is the process flow diagram of a kind of content item arrangement method according to an exemplary embodiment, and the present embodiment is applied to implementation environment shown in Fig. 1 to illustrate with this content item arrangement method.This content item arrangement method can comprise following several step:

In step 301, client generates at least one and gets daily record ready.

Each behavior got daily record ready and trigger the content item on content item display page for recording user, this content item display page is used for display content items, and this content item display page comprises the picture of content item and the descriptor of content item.This content item is product advertising.

It should be noted that, before step 301, server can under the configuring request of electric business website, by information such as the picture of content item display page deploy content project, the descriptions of content item, this description can be the title of content item, feature, using method and applicable crowd's type etc. thereof.Concrete, server distributes a station location marker first to each position on content item display page, again according to the content item identifier of content item preset and the corresponding relation of station location marker, the information such as the picture of content item, the description of content item are added in empty content project display page, generate content item display page to be released.In this process, product operation personnel can by the station location marker of release process record content item, and adopt structured database to store the information such as the picture of the content item identifier of the station location marker of content item, content item, content item, the description of content item, carry out data analysis and data processing work so that follow-up.When client receive user operational order (this operational order can be user access store First page information time the instruction that generates) time, the request of access of content item display page can be sent to server, the content item display page being configured with the information such as the picture of content item, the description of content item is sent to client by server, the content item display page received is presented to user by client again, accesses for user.

When user clicks the content item display page that access client shows, the information such as click access item object timestamp corresponding with user ID to the content item identifier of the station location marker of this content item, content item, user ID, user ID can be recorded to get form ready by client, generate and get daily record ready.

In step 302, user end to server sends at least one and gets daily record ready.

When user end to server sends and gets daily record ready, client can send to server in real time and get daily record ready, and client also regularly can send to server and get daily record ready.Wherein, client regularly sends to server and gets the effect that daily record can reach saving customer flow ready.

On the one hand, when client gets daily record ready to server transmission in real time, step 301 can comprise: when the content item on user's trigger content project display page being detected, generates and gets daily record ready.This is got daily record ready and can comprise: the click access item object timestamp that user ID is corresponding with user ID.Timestamp is a character string normally, identifies the time at certain a moment uniquely.When client detects the content item on current time user trigger content project display page, the click of user access behavior can be recorded to get form ready by client immediately, generates and gets daily record ready.Example, this gets daily record ready can be as shown in table 1, and as shown in Table 1, the user ID of this user is A, and it is 1289289829 that this user clicks access item object timestamp, and this timestamp 1289289829 can time at unique identification a moment.

Table 1

User ID	The click access item object timestamp that user ID is corresponding
		A	1289289829

Step 302 can comprise: send to server and get daily record ready.Client sends this to server and gets daily record ready after generating and getting daily record ready.Optionally, client can pass through network HTTP (English: HTTP-Hypertexttransferprotocol; Be called for short: HTTP) send to server and get daily record ready.

On the other hand, when client regularly gets daily record ready to server transmission, step 301 can comprise: when the content item on user's trigger content project display page being detected, generates and gets daily record ready.This is got daily record ready and comprises: the click access item object timestamp that user ID is corresponding with user ID.

Step 302 can comprise: send n every preset time period to server and get daily record ready, n be greater than 1 integer.This is got daily record ready and can comprise: the click access item object timestamp that user ID is corresponding with user ID.

In order to save customer flow, client is when the content item on user's trigger content project display page being detected, first this can not be got ready Log Sender to server after daily record is got in generation ready, but by multiple daily record Batch sendings of getting ready of generating in preset time period to server.Certainly, client also can be saved bit by bit and a certain amount ofly be got the information such as the station location marker of information and content item, the content item identifier of content item ready in preset time period, generate according to the information of getting ready of saving bit by bit and get daily record ready, get this ready Log Sender to server again, realize regularly sending to server the object getting daily record ready.Client can get daily record by network http protocol ready to server transmission.

After what server received that client sends get daily record ready, will get daily record ready and store, so as server can in real time, the click of off-line analysis user accesses behavior.

In step 303, server will be got daily record ready and will be stored in distributed file system.

Along with the fast development of infosystem, while the information of magnanimity needs reliable memory, can also be accessed rapidly by a large amount of users.Traditional storage scheme has more and more been difficult to the develop rapidly of the infosystem business adapted in recent years from framework, becomes bottleneck and the obstacle of business development.And distributed file system is (English: HadoopDistributedFileSystem; Be called for short: HDFS) cluster provides the mass data storage solution of a high fault tolerance and high-throughput.HDFS cluster is widely applied in various large-scale online service and large memory system, becomes the mass memory de facto standard of the online service companies such as each large website.In order to meet the application demand of large-scale dataset, optionally, server can be stored in getting ready daily record in distributed file system HDFS cluster, so that the later stage uses extra large dupp (English: Hadoop) to carry out treatment and analysis to getting daily record ready.

In step 304, server determines that at least one gets the attention rate of content item corresponding to daily record ready.

Click access behavior by the user of server analysis client, provide the content item of mass users to pay close attention to trend.Server determines that the attention rate that at least one gets content item corresponding to daily record ready can have various ways, as can be determined the attention rate of content item by the number of times analyzing the clicked access of content item, also the content item can paid close attention to by user under the hot spot data analysis and arrangement mass users scene of counting user click access, determine the attention rate of content item, the position can also analyzing the station location marker instruction of content item is the number percent of sales volume contribution, arrange the payment conversion ratio of content item, determine the attention rate of content item.Server, according to after getting the above-mentioned data target of log analysis ready, by this data target persistent storage, and can be shown, as required on the graph to present the variation tendency of this data target more intuitively.

First aspect, eachly get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID, step 304 as shown in the Fig. 4-2, can comprise following a few sub-steps:

In sub-step 304a1, add up at least one and get ready in daily record, the click access item object timestamp number that user ID is corresponding.

Example, this gets daily record ready can be as shown in table 2, table 2 shows the user ID A1 click access item object timestamp corresponding with this user ID, the click access item object timestamp that user ID A1 is corresponding is 1234625145,2315253621,3251542512 and 1236251232, so click access item object timestamp number corresponding to user ID A1 is 4.

Table 2

User ID	The click access item object timestamp that user ID is corresponding
		A1	1234625145
A1	2315253621
		A1	3251542512
A1	1236251232

In sub-step 304a2, the click access item object timestamp number of adding up the user ID that obtains corresponding is defined as access times corresponding to user ID.

After counting on click access item object timestamp number corresponding to user ID, this timestamp number can be defined as access times corresponding to user ID.For table 2, the click access item object timestamp number corresponding due to user ID A1 is 4, so access times corresponding to user ID A1 are 4.It should be noted that, in practical application, get the data volume that records in daily record ready much larger than the data volume shown in table 2, the data in table 2 are only exemplary explanation data.

In sub-step 304a3, the user that the access times determination user ID corresponding according to user ID indicates is to the attention rate of content item.

The user that the access times determination user ID corresponding according to user ID indicates can have multiple method to the attention rate of content item, optionally, the corresponding relation of an access times scope and attention rate can be pre-set, as shown in table 3, when the access times that user ID is corresponding are 20-40 time, the user of this user ID instruction is 2 to the attention rate of content item, when the access times that user ID is corresponding are 60-80 time, the user of this user ID instruction is 4 to the attention rate of content item.Suppose that access times corresponding to the current a certain user ID determined are 32, because 32 are greater than 20 and are less than 40, so can determine that the user that this user ID indicates is 2 to the attention rate of content item.

Table 3

Access times scope	Attention rate
		1-20	1
20-40	2
		40-60	3
60-80	4
		More than 80	5

Second aspect, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID, wherein, the station location marker of content item is the station location marker that client generates content item when getting daily record ready, step 304, as shown in Fig. 4-3, can comprise following a few sub-steps:

In sub-step 304b1, the frequency of access is clicked in the position indicated by station location marker according to corresponding click access item object timestamp, the station location marker of content item and the content item identifier statistical content project of content item of user ID by the user that user ID indicates.

Get daily record ready comprise the user ID click access item object timestamp corresponding with user ID due to each, the station location marker of content item, the content item identifier of content item, so click access item object timestamp that can be corresponding according to user ID, the station location marker of content item and in the content item identifier statistical unit time of content item, the number of times of access is clicked in the position that content item is indicated by station location marker by the user that user ID indicates, the frequency of access is clicked in the position indicated as content item by station location marker by this number of times by the user that user ID indicates.

In sub-step 304b2, whether determination frequency is greater than click access thresholds, when frequency is greater than click access thresholds, performs sub-step 304b3, when frequency is not more than click access thresholds, performs sub-step 304b4.

In order to analyze the user of user ID instruction to the attention rate of content item, one can be pre-set and click access thresholds, when the position that the content item of sub-step 304b1 statistics is indicated by station location marker is greater than this click access thresholds by the frequency that the user that user ID indicates clicks access, can think that this content item is the hot spot data that user clicks access; When the position that the content item of sub-step 304b1 statistics is indicated by station location marker is not more than this click access thresholds by the frequency that the user that user ID indicates clicks access, this content item can be thought not for user clicks the hot spot data of access.

In sub-step 304b3, determine that the value of user to the attention rate of content item that user ID indicates belongs to the first concern angle value scope.

In order to arrange to content item according to the attention rate of user to content item analyzing the user ID instruction obtained, 2 can be pre-set and pay close attention to angle value scope, pay close attention to angle value scope for these 2 and be respectively the first concern angle value scope and the second concern angle value scope, wherein, the second arbitrary concern angle value paid close attention within the scope of angle value is less than the arbitrary concern angle value within the scope of the first concern angle value.Example, when first pay close attention to angle value scope be [5,10), so the second concern angle value scope can be (0,5).When the frequency of sub-step 304b1 statistics is greater than click access thresholds, this content item is the hot spot data that user clicks access, the attention rate of user to content item of user ID instruction is higher, can determine that the value of user to the attention rate of content item that user ID indicates belongs to the first concern angle value scope.

In sub-step 304b4, determine that the value of user to the attention rate of content item that user ID indicates belongs to the second concern angle value scope.

When the frequency of sub-step 304b1 statistics is not more than click access thresholds, this content item is not for user clicks the hot spot data of access, the attention rate of user to content item of user ID instruction is lower, can determine that the value of user to the attention rate of content item that user ID indicates belongs to the second concern angle value scope.

The third aspect, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding, step 304, as shown in Fig. 4-4, can comprise following a few sub-steps:

In sub-step 304c1, using the sale number percent of the ratio of the total sales volume of sales volume and content item as content item.

When user have accessed a content item by client click, and the product corresponding to this content item is when placing an order and pay the bill, the whole operation of this user can be recorded to get form ready by client, daily record is got in generation ready, and get this ready Log Sender to server, so the station location marker getting daily record ready except comprising content item, the information such as sales volume corresponding to content item can also be comprised.Total sales volume is the sales volume sum that m content measurement project display page that content item passes through to comprise content item display page produces, m be greater than 1 integer.Suppose that m equals 2, content item K is positioned at first position on first content item display page, and sales volume corresponding to content item K is 20; Second position of content item K on second content item display page, and sales volume corresponding to content item K is 40, so the total sales volume of content item K is 60.The ratio of the total sales volume of the sales volume that server Computed-torque control project is corresponding and content item, using the sale number percent of this ratio as content item, i.e. the position of the station location marker instruction of content item is the number percent of total sales volume contribution.This sale number percent is larger, illustrates that the attention rate that this content item is subject to user by the position that the station location marker of content item indicates is higher.

In sub-step 304c2, using consumption user number corresponding for content item and the payment conversion ratio of ratio as content item clicking access item object total number of users.

The consumption user number that content item is corresponding and click access item object total number of users are that the log statistic of getting ready sent according at least one client obtains.The consumption user number that Computed-torque control project is corresponding and the ratio clicking access item object total number of users, using the payment conversion ratio of this ratio as content item, this payment conversion ratio is larger, illustrates that the attention rate that this content item is subject to user by the position that the station location marker of content item indicates is higher.

In sub-step 304c3, according to selling number percent and the attention rate paying the position acquisition that conversion ratio determination content item is indicated by the station location marker of content item.

Optionally, the corresponding relation that one is sold percentage range, payment conversion ratio scope and attention rate can be pre-set, the sale percentage range that first firm sale number percent is corresponding, pay the payment conversion ratio scope that conversion ratio is corresponding, the attention rate that firm sale number percent is corresponding with paying conversion ratio again, sell number percent and pay conversion ratio larger, the attention rate that the position that this content item is indicated by the station location marker of content item obtains is higher, specifically can be described by refer step 304a3.

In step 305, server is arranged to content item according to attention rate.

Server determines after at least one gets the attention rate of content item corresponding to daily record ready, can arrange according to this attention rate to content item, corresponding step 304, and step 305 can comprise following three aspects:

First aspect, if the click access item object timestamp corresponding with user ID according to user ID determines that at least one gets the attention rate of content item corresponding to daily record ready, so step 305 is as illustrated in figures 4-5, can comprise following a few sub-steps:

In sub-step 305a1, determine the renewal station location marker of the content item that user is corresponding according to the attention rate of user to content item of user ID instruction.

The position rank negative correlation that the value of attention rate and renewal station location marker indicate.Suppose that content display page has 5 positions, the station location marker of these 5 positions is respectively W1, W2, W3, W4 and W5, and the position rank that the position rank of W1 instruction is 1, W2 instruction is 2, W3 instruction position rank be 3, W4 instruction position rank be 4, W5 instruction position rank be 5.For table 3, the user of a certain user ID instruction is 2 to the attention rate of content item, due to the position rank negative correlation that the value of attention rate indicates with renewal station location marker, the renewal station location marker of the content item that so this user is corresponding can be W4, because this attention rate is lower, thus the position rank of content item on whole content display page comparatively after.

In sub-step 305a2, when to user's display content items display page, content item is arranged in the position of renewal station location marker instruction corresponding to user.

Determine the renewal station location marker of the content item that user is corresponding according to step 305a1, and then when to user's display content items display page, content item can be arranged in the position of renewal station location marker instruction corresponding to user.If the attention rate of a certain user to content item is lower, so this content item be arranged in position rank on content item display page just comparatively after, if the attention rate of a certain user to content item is higher, so this content item be arranged in position rank on content item display page just comparatively before, according to user, the attention rate of content item is arranged to content item, achieve the personalized customization to user, reach the effect for user individual service, comparatively interested for user content item can be arranged in the position comparatively by this individualized content project display page, user is facilitated to click access, improve the buying experience of user.

It should be added that, determine the renewal station location marker of the content item that user is corresponding according to step 305a1 after, can detect and upgrade station location marker and original position mark and client whether identical, to ensure the follow-up accuracy upgraded the position of content item if generate the station location marker of content item when getting daily record ready.

Second aspect, if determine that at least one gets the attention rate of content item corresponding to daily record ready according to the user ID click access item object timestamp corresponding with user ID, the station location marker of content item, the content item identifier of content item, so step 305 is as Figure 4-Figure 6, can comprise following a few sub-steps:

In sub-step 305b1, when the value of user to the attention rate of content item of user ID instruction belongs to the first concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the first viewing area.

Content item display page can comprise the first viewing area corresponding to the first concern angle value scope and second and pay close attention to the second viewing area corresponding to angle value scope, the arbitrary concern angle value within the scope of the first concern angle value is less than, so the position rank that can arrange any position in the second viewing area is greater than the position rank of any position in the first viewing area due to the second arbitrary concern angle value paid close attention within the scope of angle value.Suppose that content item display page one has 8 positions, the first the first viewing area paying close attention to angle value scope corresponding comprises 3 positions, and the station location marker of these 3 positions is respectively W1, W2 and W3, and these 3 positions are arranged in order; Second the second viewing area paying close attention to angle value scope corresponding comprises 5 positions, and the station location marker of these 5 positions is respectively W4, W5, W6, W7 and W8, and these 5 positions are arranged in order.When the value of user to the attention rate of content item of user ID instruction belongs to the first concern angle value scope, when to user's display content items display page, content item is arranged in the position that the position of the station location marker W1 instruction in the first viewing area, the position of station location marker W2 instruction or station location marker W3 indicate.Optionally, the position that content item indicated by station location marker can be analyzed further and be greater than by the frequency that the user that user ID indicates clicks access the degree clicking access thresholds, when this degree is higher, content item can be arranged in the position that the station location marker W1 in the first viewing area indicates, when this program is lower, content item can be arranged in the position that the station location marker W3 in the first viewing area indicates.

In sub-step 305b2, when the value of user to the attention rate of content item of user ID instruction belongs to the second concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the second viewing area.

8 positions are had for content item display page one in step 305b1, when the value of user to the attention rate of content item of user ID instruction belongs to the second concern angle value scope, when to user's display content items display page, content item is arranged in position that station location marker W4 in the second viewing area indicates, position that position that position that station location marker W5 indicates, station location marker W6 indicate, station location marker W7 indicate or the position that station location marker W8 indicates.Same, the position that content item indicated by station location marker can be analyzed further and be less than by the frequency that the user that user ID indicates clicks access the degree clicking access thresholds, when this degree is higher, content item can be arranged in the position that the station location marker W8 in the second viewing area indicates, when this program is lower, content item can be arranged in the position that the station location marker W5 in the second viewing area indicates.When the position that content item is indicated by station location marker is equaled to click access thresholds by the frequency that the user that user ID indicates clicks access, content item can be arranged in the position that the station location marker W4 in the second viewing area indicates.

The third aspect, if determine that at least one gets the attention rate of content item corresponding to daily record ready according to the station location marker of content item, sales volume that content item is corresponding, so step 305 is as shown in figs. 4-7, can comprise following a few sub-steps:

In sub-step 305c1, according to the attention rate that content item is obtained by the position that the station location marker of content item indicates, determine the renewal station location marker of content item.

The position rank negative correlation that the value of attention rate and renewal station location marker indicate.According to the attention rate that content item is obtained by the position that the station location marker of content item indicates, determine that the detailed process of the renewal station location marker of content item can be described with reference to sub-step 305a1.

In sub-step 305c2, when display content items display page, content item is arranged in the position upgrading station location marker instruction.

The detailed process of sub-step 305c2 can be described with reference to sub-step 305a2.

Within step 306, whether the access times that in server detection preset time period, user ID is corresponding are abnormal.

Optionally, server can the ANOMALOUS VARIATIONS of Detection of content project position and product advertising bit data in real time, and as detected in the unit interval, whether the click access times of certain content item position occur abnormal shake, concrete, access times corresponding to each user ID can be detected whether abnormal.

In step 307, when the access times that user ID in preset time period is corresponding are abnormal, server sends warning message.

Example, the access times corresponding when certain user ID in the unit interval are abnormal, server sends warning message, example, server can notify product operation personnel by sending short messages or sending out the mode of mail, so that product operation personnel processes the unusual condition occurred in time, this process can in time Contents for Monitoring project arrangement rationality, and then can according to the arrangement of the data target guidance content project for determining content item attention rate, for lean operation provides Data support.By this step, continual analysis is carried out to the effect that content item is arranged, reach and improve user to the effect of the attention rate of content item, improve the attention rate of user to product corresponding to content item.

Fig. 4-8 show use disclosure embodiment to provide content item arrangement method to the schematic diagram of the content item display page before content item arrangement, wherein, the station location marker of electric motor car advertisement 001 is X.The content item arrangement method provided by disclosure embodiment, server can receive client send at least one get daily record ready, each behavior got daily record ready and for recording user, the electric motor car advertisement on content item display page is triggered, server can determine that at least one gets the attention rate of electric motor car advertisement corresponding to daily record ready, and according to attention rate, electric motor car advertisement is arranged, the schematic diagram of the content display page after arrangement can be as shown in figures 4-9, after arrangement, the renewal position of electric motor car advertisement 001 is designated Y.

It should be noted that, the content item arrangement method that disclosure embodiment provides can be applied in electric quotient ring border, by getting analysis ready to the click access behavior of user, achieving and carrying out lean operation to content item position and product advertising position.The method is by burying a little in the client, make client can carry out log recording to the click access behavior of user, daily record is got in generation ready, and daily record will be got ready by network request and report to server, finally, the click access behavior of the user that server background real-time analysis client sends, the product this method providing mass users pays close attention to trend, guides user to pay close attention to product corresponding to content item better.The method carries out continual analysis to content item arrangement effect, realize the personalized customization to user, reach rich content project arrangement mode, improve user to the attention rate of content item, improve the attention rate of user to product corresponding to content item, for the effect of user individual service, achieve the differentiation of user's buying experience, achieve the various ecommerce operation such as service upgrade, merchandising better to experience, improve the buying experience of user, improve the experience of user customer.

It should be added that, in order to realize the solution coupling of electric business business, this content item arrangement method can adopt modular design method, is performed each step in the method by disparate modules.Optionally, the content distributed project display page of backend product release module can be passed through; Reporting module can be got ready by client and perform step 301 and step 302: generate at least one and get daily record ready and send at least one to server and get daily record ready; Receiver module can be got ready by backstage to perform at least one that receive that client sends and get daily record ready, and perform step 303: daily record will be got ready and be stored in distributed file system; Step 304 and step 305 can be performed: determine that at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged by advertisement position indicator analysis module; Perform step 306 and step 307 by advertisement position forewarning index module: whether extremely detect the access times that in preset time period, user ID is corresponding, and when the access times that user ID in preset time period is corresponding are abnormal, server sends warning message.

In sum, the content item arrangement method that disclosure embodiment provides, server can receive client send at least one for recording user on content item display page content item trigger behavior get daily record ready, determine that at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single; Reaching rich content project arrangement mode, improve user to the attention rate of content item, improve the attention rate of user to product corresponding to content item, is the effect of user individual service.

Following is disclosure device embodiment, may be used for performing disclosure embodiment of the method.For the details do not disclosed in disclosure device embodiment, please refer to disclosure embodiment of the method.

Fig. 5-1 is the block diagram of a kind of content item arrangement apparatus according to an exemplary embodiment, and this content item arrangement apparatus can realize becoming the some or all of of server 10 in implementation environment shown in Fig. 1 by software, hardware or both combinations.This content item arrangement apparatus can comprise:

Receiver module 501, be configured to receive client send at least one get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item.

Determination module 502, is configured to determine that at least one gets the attention rate of content item corresponding to daily record ready.

Arrangement module 503, is configured to arrange to content item according to attention rate.

In sum, the content item arrangement apparatus that disclosure embodiment provides, server can receive client send at least one for recording user on content item display page content item trigger behavior get daily record ready, determine that at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single; Reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Optionally, eachly get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID, determination module 502, is configured to: add up at least one and get ready in daily record, the click access item object timestamp number that user ID is corresponding; The click access item object timestamp number of adding up the user ID that obtains corresponding is defined as access times corresponding to user ID; The user that the access times determination user ID corresponding according to user ID indicates is to the attention rate of content item.

Accordingly, arrangement module 503, is configured to: the renewal station location marker determining the content item that user is corresponding according to the attention rate of user to content item of user ID instruction, the position rank negative correlation that the value of attention rate and renewal station location marker indicate; When to user's display content items display page, content item is arranged in the position of renewal station location marker instruction corresponding to user.

Optionally, eachly get daily record ready and comprise: click access item object timestamp, the station location marker of content item, the content item identifier of content item that user ID is corresponding with user ID, determination module 502, is configured to: the frequency of access is clicked in the position indicated by station location marker according to corresponding click access item object timestamp, the station location marker of content item and the content item identifier statistical content project of content item of user ID by the user that user ID indicates; Whether determination frequency is greater than click access thresholds; When frequency is greater than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the first concern angle value scope; When frequency is not more than click access thresholds, determine that the value of user to the attention rate of content item that user ID indicates belongs to the second concern angle value scope, the second arbitrary concern angle value paid close attention within the scope of angle value is less than the arbitrary concern angle value within the scope of the first concern angle value.

Accordingly, content item display page comprises the first viewing area corresponding to the first concern angle value scope and second and pays close attention to the second viewing area corresponding to angle value scope, the position rank of any position in the second viewing area is greater than the position rank of any position in the first viewing area, arrangement module 503, be configured to: when the value of user to the attention rate of content item of user ID instruction belongs to the first concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the first viewing area; When the value of user to the attention rate of content item of user ID instruction belongs to the second concern angle value scope, when to user's display content items display page, content item is arranged in the predeterminated position in the second viewing area.

Optionally, eachly get daily record ready and comprise: the sales volume that the station location marker of content item, content item are corresponding, determination module 502, be configured to: using the sale number percent of the ratio of the total sales volume of sales volume and content item as content item, total sales volume is the sales volume sum that m content measurement project display page that content item passes through to comprise content item display page produces, m be greater than 1 integer; Using consumption user number corresponding for content item and the payment conversion ratio of ratio as content item clicking access item object total number of users, the consumption user number that content item is corresponding and click access item object total number of users are that the log statistic of getting ready sent according at least one client obtains; According to selling number percent and the attention rate paying the position acquisition that conversion ratio determination content item is indicated by the station location marker of content item.

Accordingly, arrangement module 503, is configured to: the attention rate obtained by the position that the station location marker of content item indicates according to content item, determines the renewal station location marker of content item, the position rank negative correlation that the value of attention rate and renewal station location marker indicate; When display content items display page, content item is arranged in the position upgrading station location marker instruction.

As shown in Fig. 5-2, this content item arrangement apparatus can also comprise:

Memory module 504, is configured to be stored in getting daily record ready in distributed file system.

Whether abnormal detection module 505, be configured to detect the access times that in preset time period, user ID is corresponding.

Alarm module 506, is configured to, when the access times that user ID in preset time period is corresponding are abnormal, send warning message.

Optionally, content item is product advertising.

Fig. 6 is the block diagram of a kind of content item arrangement apparatus according to an exemplary embodiment, and this content item arrangement apparatus can realize becoming the some or all of of the client of terminal 11 in implementation environment shown in Fig. 1 by software, hardware or both combinations.This content item arrangement apparatus can comprise:

Generation module 601, be configured to generate at least one and get daily record ready, each behavior got daily record ready and for recording user, the content item on content item display page is triggered, content item display page is used for display content items, and content item display page comprises the picture of content item and the descriptor of content item.

Sending module 602, is configured to send at least one to server and gets daily record ready.

In sum, the content item arrangement apparatus that disclosure embodiment provides, terminal can to server send at least one for recording user on content item display page content item trigger behavior get daily record ready, server can be determined, and at least one gets the attention rate of content item corresponding to daily record ready, and according to attention rate, content item is arranged, solve the problem that in correlation technique, content item arrangement mode is more single; Reach rich content project arrangement mode, improve user to the effect of the attention rate of content item.

Optionally, generation module 601, when the content item on user's trigger content project display page being detected, generating and getting daily record ready, getting daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, sending module 602, is configured to: send n every preset time period to server and get daily record ready, n be greater than 1 integer, get daily record ready and comprise: the click access item object timestamp that user ID is corresponding with user ID.

Optionally, content item is product advertising.

About the device in above-described embodiment, wherein the concrete mode of modules executable operations has been described in detail in about the embodiment of the method, will not elaborate explanation herein.

Fig. 7 is a kind of block diagram for content item arrangement apparatus 700 according to an exemplary embodiment.Such as, device 700 can be mobile phone, computing machine, digital broadcast terminal, messaging devices, game console, tablet device, Medical Devices, body-building equipment, personal digital assistant etc.This content item arrangement apparatus 700 can run the client described in above-mentioned any embodiment.

With reference to Fig. 7, device 700 can comprise following one or more assembly: processing components 702, storer 704, power supply module 706, multimedia groupware 708, audio-frequency assembly 710, the interface 712 of I/O (I/O), sensor module 714, and communications component 716.

The integrated operation of the usual control device 700 of processing components 702, such as with display, call, data communication, camera operation and record operate the operation be associated.Processing components 702 can comprise one or more processor 720 to perform instruction, to complete all or part of step of above-mentioned method.In addition, processing components 702 can comprise one or more module, and what be convenient between processing components 702 and other assemblies is mutual.Such as, processing components 702 can comprise multi-media module, mutual with what facilitate between multimedia groupware 708 and processing components 702.

Storer 704 is configured to store various types of data to be supported in the operation of device 700.The example of these data comprises for any application program of operation on device 700 or the instruction of method, contact data, telephone book data, message, picture, video etc.Storer 704 can be realized by the volatibility of any type or non-volatile memory device or their combination, as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), programmable read only memory (PROM), ROM (read-only memory) (ROM), magnetic store, flash memory, disk or CD.

The various assemblies that power supply module 706 is device 700 provide electric power.Power supply module 706 can comprise power-supply management system, one or more power supply, and other and the assembly generating, manage and distribute electric power for device 700 and be associated.

Multimedia groupware 708 is included in the screen providing an output interface between described device 700 and user.In certain embodiments, screen can comprise liquid crystal display (LCD) and touch panel (TP).If screen comprises touch panel, screen may be implemented as touch-screen, to receive the input signal from user.Touch panel comprises one or more touch sensor with the gesture on sensing touch, slip and touch panel.Described touch sensor can the border of not only sensing touch or sliding action, but also detects the duration relevant to described touch or slide and pressure.In certain embodiments, multimedia groupware 708 comprises a front-facing camera and/or post-positioned pick-up head.When device 700 is in operator scheme, during as screening-mode or video mode, front-facing camera and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can be fixing optical lens systems or have focal length and optical zoom ability.

Audio-frequency assembly 710 is configured to export and/or input audio signal.Such as, audio-frequency assembly 710 comprises a microphone (MIC), and when device 700 is in operator scheme, during as call model, logging mode and speech recognition mode, microphone is configured to receive external audio signal.The sound signal received can be stored in storer 704 further or be sent via communications component 716.In certain embodiments, audio-frequency assembly 710 also comprises a loudspeaker, for output audio signal.

I/O interface 712 is for providing interface between processing components 702 and peripheral interface module, and above-mentioned peripheral interface module can be keyboard, some striking wheel, button etc.These buttons can include but not limited to: home button, volume button, start button and locking press button.

Sensor module 714 comprises one or more sensor, for providing the state estimation of various aspects for device 700.Such as, sensor module 714 can detect the opening/closing state of device 700, the relative positioning of assembly, such as described assembly is display and the keypad of device 700, the position of all right pick-up unit 700 of sensor module 714 or device 700 1 assemblies changes, the presence or absence that user contacts with device 700, the temperature variation of device 700 orientation or acceleration/deceleration and device 700.Sensor module 714 can comprise proximity transducer, be configured to without any physical contact time detect near the existence of object.Sensor module 714 can also comprise optical sensor, as CMOS or ccd image sensor, for using in imaging applications.In certain embodiments, this sensor module 714 can also comprise acceleration transducer, gyro sensor, Magnetic Sensor, pressure transducer or temperature sensor.

Communications component 716 is configured to the communication being convenient to wired or wireless mode between device 700 and other equipment.Device 700 can access the wireless network based on communication standard, as WiFi, 2G or 3G, or their combination.In one exemplary embodiment, communications component 716 receives from the broadcast singal of external broadcasting management system or broadcast related information via broadcast channel.In one exemplary embodiment, described communications component 716 also comprises near-field communication (NFC) module, to promote junction service.Such as, can based on radio-frequency (RF) identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth (BT) technology and other technologies realize.

In the exemplary embodiment, device 700 can be realized, for performing said method by one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD) (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components.

In the exemplary embodiment, additionally provide a kind of non-transitory computer-readable recording medium comprising instruction, such as, comprise the storer 704 of instruction, above-mentioned instruction can perform said method by the processor 720 of device 700.Such as, described non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc.

A kind of non-transitory computer-readable recording medium, when the instruction in described storage medium is performed by the processor of device 700, the content item arrangement method making device 700 can perform above-described embodiment to provide.

Fig. 8 is a kind of block diagram for content item arrangement apparatus 800 according to an exemplary embodiment.Such as, device 800 may be provided in a server.With reference to Fig. 8, device 800 comprises processing components 822, and it comprises one or more processor further, and the memory resource representated by storer 832, such as, for storing the instruction that can be performed by processing element 822, application program.The application program stored in storer 832 can comprise each module corresponding to one group of instruction one or more.In addition, processing components 822 is configured to perform instruction, to perform the content item arrangement method that above-described embodiment provides.

Device 800 can also comprise the power management that a power supply module 826 is configured to actuating unit 800, and a wired or wireless network interface 850 is configured to device 800 to be connected to network, and input and output (I/O) interface 858.Device 800 can operate the operating system based on being stored in storer 832, such as WindowsServerTM, MacOSXTM, UnixTM, LinuxTM, FreeBSDTM or similar.

Disclosure embodiment provides a kind of content item arranging system, and this content item arranging system comprises: server and at least one terminal, each terminal is provided with the client described in above-mentioned any embodiment.Wherein, server comprises the content item arrangement apparatus shown in Fig. 5-1 or Fig. 5-2; Terminal comprises the content item arrangement apparatus shown in Fig. 6.

Disclosure embodiment provides another kind of content item arranging system, and this content item arranging system comprises: server and at least one terminal, each terminal is provided with the client described in above-mentioned any embodiment.Wherein, terminal comprises the content item arrangement apparatus shown in Fig. 7; Server comprises the content item arrangement apparatus shown in Fig. 8.

Those skilled in the art, at consideration instructions and after putting into practice invention disclosed herein, will easily expect other embodiment of the present disclosure.The application is intended to contain any modification of the present disclosure, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present disclosure and comprised the undocumented common practise in the art of the disclosure or conventional techniques means.Instructions and embodiment are only regarded as exemplary, and true scope of the present disclosure and spirit are pointed out by claim.

Should be understood that, the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendment and change not departing from its scope.The scope of the present disclosure is only limited by appended claim.

Claims

1. a content item arrangement method, is characterized in that, described method comprises:

At least one of reception client transmission gets daily record ready, the behavior that daily record triggers the content item on content item display page for recording user is got ready described in each, described content item display page is for showing described content item, and described content item display page comprises the picture of described content item and the descriptor of described content item;

Described in determining, at least one gets the attention rate of content item corresponding to daily record ready;

According to described attention rate, described content item is arranged.

2. method according to claim 1, it is characterized in that, get daily record described in each ready to comprise: the timestamp of described content item is accessed in the user ID click corresponding with described user ID, described determine described at least one get the attention rate of content item corresponding to daily record ready, comprising:

Statistics described at least one get ready in daily record, the timestamp number of described content item is accessed in click corresponding to described user ID;

The timestamp number of adding up click corresponding to the described user ID that obtains and access described content item is defined as access times corresponding to described user ID;

The access times corresponding according to described user ID determine that user that described user ID indicates is to the attention rate of described content item.

3. method according to claim 2, is characterized in that, describedly arranges to described content item according to described attention rate, comprising:

The attention rate of user to described content item indicated according to described user ID determines the renewal station location marker of the described content item that described user is corresponding, the position rank negative correlation that the value of described attention rate and described renewal station location marker indicate;

When showing described content item display page to described user, described content item is arranged in the position of described renewal station location marker instruction corresponding to described user.

4. method according to claim 1, it is characterized in that, get daily record described in each ready to comprise: the timestamp of described content item, the station location marker of described content item, the content item identifier of described content item are accessed in the user ID click corresponding with described user ID, described determine described at least one get the attention rate of content item corresponding to daily record ready, comprising:

The content item identifier that the timestamp of described content item, the station location marker of described content item and described content item are accessed in the click corresponding according to described user ID adds up access is clicked in position that described content item indicated by described station location marker frequency by the user that described user ID indicates;

Judge whether described frequency is greater than click access thresholds;

When described frequency is greater than described click access thresholds, determine that the value of user to the attention rate of described content item that described user ID indicates belongs to the first concern angle value scope;

When described frequency is not more than described click access thresholds, determine that the value of user to the attention rate of described content item that described user ID indicates belongs to the second concern angle value scope, the described second arbitrary concern angle value paid close attention within the scope of angle value is less than the arbitrary concern angle value within the scope of described first concern angle value.

5. method according to claim 4, it is characterized in that, the second viewing area corresponding to angle value scope is paid close attention in the first viewing area and described second that described content item display page comprises described first concern angle value scope corresponding, the position rank of any position in described second viewing area is greater than the position rank of any position in described first viewing area, describedly according to described attention rate, described content item to be arranged, comprising:

When the value of the user that described user ID indicates to the attention rate of described content item belongs to described first concern angle value scope, when showing described content item display page to described user, described content item is arranged in the predeterminated position in described first viewing area;

When the value of the user that described user ID indicates to the attention rate of described content item belongs to described second concern angle value scope, when showing described content item display page to described user, described content item is arranged in the predeterminated position in described second viewing area.

6. method according to claim 1, it is characterized in that, get daily record described in each ready to comprise: the station location marker of described content item, the sales volume that described content item is corresponding, described determine described at least one get the attention rate of content item corresponding to daily record ready, comprising:

Using the sale number percent of the ratio of the total sales volume of described sales volume and described content item as described content item, the described total sales volume sales volume sum that to be described content item produced by m the content measurement project display page comprising described content item display page, described m be greater than 1 integer;

Consumption user number corresponding for described content item and click are accessed the payment conversion ratio of ratio as described content item of the total number of users of described content item, the total number of users that described content item is accessed in the consumption user number that described content item is corresponding and described click is that the log statistic of getting ready sent according at least one client obtains;

The attention rate that described content item is obtained by the position that the station location marker of described content item indicates is determined according to described sale number percent and described payment conversion ratio.

7. method according to claim 6, is characterized in that, describedly arranges to described content item according to described attention rate, comprising:

According to the attention rate that described content item is obtained by the position that the station location marker of described content item indicates, determine the renewal station location marker of described content item, the position rank negative correlation that the value of described attention rate and described renewal station location marker indicate;

When showing described content item display page, described content item is arranged in the position of described renewal station location marker instruction.

8. method according to claim 1, is characterized in that, described method also comprises:

Get daily record ready be stored in described in distributed file system.

9. method according to claim 2, is characterized in that, described method also comprises:

Whether extremely, detect the access times that in preset time period, described user ID is corresponding;

When the access times that user ID described in preset time period is corresponding are abnormal, send warning message.

10., according to the arbitrary described method of claim 1 to 9, it is characterized in that,

Described content item is product advertising.

11. 1 kinds of content item arrangement methods, is characterized in that, described method comprises:

Generate at least one and get daily record ready, the behavior that daily record triggers the content item on content item display page for recording user is got ready described in each, described content item display page is for showing described content item, and described content item display page comprises the picture of described content item and the descriptor of described content item;

Described in sending to server, at least one gets daily record ready.

12. methods according to claim 11, is characterized in that, described generation at least one get daily record ready, comprising:

When the content item that user triggers on described content item display page being detected, described in generation, get daily record ready, described in get daily record ready and comprise: the timestamp of described content item is accessed in the user ID click corresponding with described user ID.

13. methods according to claim 11 or 12, is characterized in that, described to server send described at least one get daily record ready, comprising:

To send described in n to described server every preset time period and get daily record ready, described n be greater than 1 integer, described in get daily record ready and comprise: the timestamp of described content item is accessed in the user ID click corresponding with described user ID.

14. methods according to claim 11, it is characterized in that, get daily record described in each ready and comprise: the timestamp of described content item, the station location marker of described content item, the content item identifier of described content item are accessed in the user ID click corresponding with described user ID.

15. methods according to claim 11, is characterized in that, get daily record ready and comprise described in each: the station location marker of described content item, the sales volume that described content item is corresponding.

16., according to claim 11 to 15 arbitrary described methods, is characterized in that,

Described content item is product advertising.

17. 1 kinds of content item arrangement apparatus, is characterized in that, described device comprises:

Receiver module, be configured to receive client send at least one get daily record ready, the behavior that daily record triggers the content item on content item display page for recording user is got ready described in each, described content item display page is for showing described content item, and described content item display page comprises the picture of described content item and the descriptor of described content item;

Determination module, be configured to determine described at least one get the attention rate of content item corresponding to daily record ready;

Arrangement module, is configured to arrange to described content item according to described attention rate.

18. devices according to claim 17, is characterized in that, get daily record ready and comprise described in each: the timestamp of described content item is accessed in the user ID click corresponding with described user ID, and described determination module, is configured to:

19. devices according to claim 18, is characterized in that, described arrangement module, is configured to:

20. devices according to claim 17, it is characterized in that, get daily record described in each ready to comprise: the timestamp of described content item, the station location marker of described content item, the content item identifier of described content item are accessed in the user ID click corresponding with described user ID, described determination module, is configured to:

Judge whether described frequency is greater than click access thresholds;

21. devices according to claim 20, it is characterized in that, the second viewing area corresponding to angle value scope is paid close attention in the first viewing area and described second that described content item display page comprises described first concern angle value scope corresponding, the position rank of any position in described second viewing area is greater than the position rank of any position in described first viewing area, described arrangement module, is configured to:

22. devices according to claim 17, is characterized in that, get daily record ready and comprise described in each: the station location marker of described content item, the sales volume that described content item is corresponding, and described determination module, is configured to:

23. devices according to claim 22, is characterized in that, described arrangement module, is configured to:

24. devices according to claim 17, is characterized in that, described device also comprises:

Memory module, is configured to get daily record ready be stored in described in distributed file system.

25. devices according to claim 18, is characterized in that, described device also comprises:

Whether abnormal detection module, be configured to detect the access times that in preset time period, described user ID is corresponding;

Alarm module, is configured to, when the access times that user ID described in preset time period is corresponding are abnormal, send warning message.

26., according to claim 17 to 25 arbitrary described devices, is characterized in that,

Described content item is product advertising.

27. 1 kinds of content item arrangement apparatus, is characterized in that, described device comprises:

Generation module, be configured to generate at least one and get daily record ready, the behavior that daily record triggers the content item on content item display page for recording user is got ready described in each, described content item display page is for showing described content item, and described content item display page comprises the picture of described content item and the descriptor of described content item;

Sending module, be configured to server send described at least one get daily record ready.

28. devices according to claim 27, is characterized in that, described generation module, is configured to:

29. devices according to claim 27 or 28, it is characterized in that, described sending module, is configured to:

30. devices according to claim 27, it is characterized in that, get daily record described in each ready and comprise: the timestamp of described content item, the station location marker of described content item, the content item identifier of described content item are accessed in the user ID click corresponding with described user ID.

31. devices according to claim 27, is characterized in that, get daily record ready and comprise described in each: the station location marker of described content item, the sales volume that described content item is corresponding.

32., according to the arbitrary described device of claim 27 to 31, is characterized in that,

Described content item is product advertising.

33. 1 kinds of content item arrangement apparatus, is characterized in that, described device comprises:

Processor;

For storing the storer of the executable instruction of described processor;

Wherein, described processor is configured to:

According to described attention rate, described content item is arranged.

34. 1 kinds of content item arrangement apparatus, is characterized in that, described device comprises:

Processor;

For storing the storer of the executable instruction of described processor;

Wherein, described processor is configured to:

Generate at least one and get daily record ready, the behavior that daily record triggers the content item on content item display page for recording user is got ready described in each, described content item display page is for showing described content item, and described content item display page comprises the picture of described content item and the descriptor of described content item; Described in sending to server, at least one gets daily record ready.

35. 1 kinds of content item arranging systems, is characterized in that, described system comprises:

The arbitrary described content item arrangement apparatus of claim 17 to 26;

The arbitrary described content item arrangement apparatus of claim 27 to 32.

36. 1 kinds of content item arranging systems, is characterized in that, described system comprises:

Content item arrangement apparatus according to claim 33;

Content item arrangement apparatus according to claim 34.