JP2005107728A - Advertisement display system and advertisement display method in cellphone terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display system and an advertisement display method, capable of properly grasping an attribute of a cellphone terminal user accessing a Web site, and selectively displaying an advertisement matching the user attribute. <P>SOLUTION: By acquiring data indicating the attribute of the user from portable terminal operation of the user, acquiring them in the Web site, and analyzing the user attribute on the basis of the data, the advertisement is selectively displayed according to an analysis result. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a system and method for displaying an advertisement on a mobile phone terminal, and more particularly, to an advertisement display system and an advertisement display method capable of displaying an advertisement suitable for each user layer of the mobile phone terminal.

  In recent years, mobile phone terminals have become more sophisticated and multifunctional, and those equipped with functions for transmitting and receiving e-mails and browsing WEB sites as well as telephone calls have become widespread. Accordingly, as with conventional WEB sites, it is common to display advertisements along with content on WEB sites for mobile phone terminals.

  A conventional advertisement method on a WEB site is a mass advertisement method in which an advertisement requested by an advertiser, such as a television commercial or a street sign, is displayed to all users who visit the WEB site. there were.

  However, as described above, the mass advertising method targeting a large number of unspecified users is an effective method for advertising to increase the brand recognition of new brands or for products with a wide purchase such as soft drinks. However, in the case of an advertisement targeted at a certain range of users, the effect is difficult to increase for an enormous cost.

  Therefore, it has been proposed to display advertisements more effectively by changing the advertisements to be displayed according to the attributes of the user browsing the WEB site. For example, news sites, information search sites, and the like display effective advertisements that attract users' interests by displaying advertisements related to currently browsed articles and search results.

  In addition, since the access history of the WEB site is accumulated in the user's terminal, the server side acquires this, analyzes the user's preferences and preferences, and selects the target advertisement that seems to be highly interested in the user It has also been proposed to display it automatically.

  Patent Document 1 is a database that stores information on product groups, access history / acquisition frequency for advertisements, responses to email notifications, etc., participation history / frequency of participation in related events / sweeps, etc. in a database. A method for providing information, advertisements, and services according to the level of interest is disclosed.

Japanese Patent Laid-Open No. 2001-175761

  What is the method for displaying the advertisement related to the browsing article / search content described above, and the method for acquiring the access history etc. from the user's terminal and displaying the advertisement that matches the user's preference / preference? Although it can be estimated to some extent whether the user is interested in the advertisement, it has not been possible to determine what kind of attribute the user is.

  For example, depending on the products and services that are targeted for advertising, target groups such as for young people, for elderly people, for businessmen, and for housewives may be determined. There was no means to determine which layer it belongs to.

  In particular, since a mobile phone terminal has a limited area in which an advertisement can be displayed, it is necessary to display an advertisement by a more effective method than a general WEB advertisement for a PC terminal. For that purpose, it is desirable to accurately grasp what kind of attribute the user visiting the WEB site is, and to display the type of advertisement suitable for the user attribute, thereby enhancing the effect of the advertisement.

  The present invention has been made in view of such circumstances, and it is possible to accurately grasp the attributes of mobile phone terminal users who have accessed the WEB site and selectively display advertisements that match the user attributes. An online advertisement display system and an advertisement display method that can be used.

  As a result of earnest research in view of the above-mentioned problem, the inventor acquires data indicating the user's attribute from the user's mobile terminal operation, acquires the data on the WEB site, and analyzes the user attribute based on the data By doing so, it came to the idea of selectively displaying advertisements according to the analysis results.

  That is, the present invention is an advertisement display system in a mobile phone terminal, in which an advertisement data storage unit storing at least advertisement data and target data of the advertisement, and user attributes are obtained from user attribute data acquired from the mobile phone terminal. A user attribute analysis unit for analyzing, and an advertisement display unit that acquires and displays advertisement data suitable for the user attribute by referring to the target data in the advertisement data storage unit based on the analysis result of the user attribute An advertisement display system including a content server is provided.

  In the advertisement display system of the present invention, the content server further includes a user attribute determination table for determining a user attribute from the user attribute data, and the user attribute analysis unit refers to the user attribute determination table Then, the user attribute is analyzed.

  In the user attribute determination table, user attribute determination conditions can be set in advance. In addition, the user attribute determination condition can be flexibly changed according to the situation.

  The advertisement display system of the present invention includes a mobile phone terminal including a user attribute data acquisition unit that acquires user attribute data when a user performs a predetermined operation, and a user attribute that stores user attribute data received from the mobile phone terminal. And a mobile phone carrier server having a data storage unit.

  By acquiring user attribute data in advance in the mobile phone terminal and storing it in the mobile phone carrier server, the user attribute data can be acquired immediately when the user accesses the content server.

  Alternatively, instead of having a special configuration in the mobile phone carrier server, when the user performs a predetermined operation in the mobile phone terminal, the user attribute data acquisition unit that acquires user attribute data and the acquired user attribute data are stored A user attribute data storage unit.

  Alternatively, instead of having a special configuration in the mobile phone terminal, in the mobile phone carrier server, the user attribute data acquisition unit for acquiring user attribute data from the received data from the user's mobile phone terminal, and the acquired user attribute data May be provided with a user attribute data storage unit.

  The present invention is also an advertisement display system in a mobile phone terminal, and when a user performs a predetermined operation, the mobile phone terminal including a user attribute data acquisition unit that acquires user attribute data, at least advertisement data, and the advertisement An advertisement data storage unit that stores the target data of the user and an advertisement that matches the user attribute by referring to the target data of the advertisement data storage unit based on the analysis result of the user attribute received from the mobile phone carrier server An advertisement display system including a content server including an advertisement display unit that acquires and displays data is provided.

  In the advertisement display system of the present invention, the mobile phone carrier server further includes a user attribute determination table for determining a user attribute from the user attribute data, and the user attribute analysis unit includes the user attribute determination table. The user attribute is analyzed with reference to FIG.

  In the advertisement display system according to the present invention, the user attribute data is a character input speed in a mobile phone terminal. More specifically, the predetermined operation is creation of an e-mail, and the user attribute data is a character input speed at the time of e-mail creation.

  For example, it is possible to estimate the gender and age group of the user from the character input speed on the mobile phone terminal.

  In the advertisement display system of the present invention, the user attribute data is the number of characters or pictograms included in an e-mail created by the user.

  From the number of characters or pictograms included in the e-mail, for example, the user's gender and age group can be estimated.

  In the advertisement display system according to the present invention, the user attribute data is a frequency at which a user sends and receives an electronic mail.

  It is possible to analyze whether or not he / she is a heavy user of e-mail from the frequency of sending / receiving e-mail and use it as a user attribute.

  In the advertisement display system according to the present invention, the user attribute data is data relating to a model of the mobile phone terminal.

  Based on data related to mobile phone terminal models, the user group is defined by whether it is new or old, whether the manufacturer defines the user group, or whether it has functions such as a small camera or built-in non-contact IC chip. You can do it.

  The present invention is also an advertisement display method in a mobile phone terminal, wherein user attribute data is acquired in the mobile phone terminal, the user attribute is analyzed from the user attribute data, and an advertisement is made according to the analysis result of the user attribute The present invention provides an advertisement display method characterized by selectively displaying.

  As described above, according to the advertisement display system and advertisement display method in the mobile phone terminal of the present invention, the attributes of the mobile phone terminal user who has accessed the WEB site are accurately grasped and analyzed from the user attributes. Advertisements suitable for the user's hobbies and preferences can be selectively displayed. Thereby, effective advertisement display can be performed in the limited display space of the WEB site for mobile phone terminals. In addition, since the user is not aware that the user attribute is being acquired, it can be easily spread.

  The best mode for carrying out an advertisement display system and advertisement display method in a mobile phone terminal according to the present invention will be described below in detail with reference to the accompanying drawings.

  FIGS. 1 to 11 are diagrams illustrating embodiments of an advertisement display system in a mobile phone terminal according to the present invention. In these drawings, parts denoted by the same reference numerals represent the same items and have a basic configuration. And the operation is the same.

First Embodiment FIG. 1 is a diagram schematically showing the configuration of a first embodiment of an advertisement display system in a mobile phone terminal according to the present invention.

  In FIG. 1, the advertisement display system of this embodiment includes a user's mobile phone terminal 100, a communication base station 110, a mobile phone carrier server 120, and a content server 130 that provides a WEB site.

  The user's mobile phone terminal 100 includes a user attribute data acquisition unit 101 in addition to a general telephone call function, an e-mail transmission / reception function, and a WEB site browsing function (not shown). The user attribute data acquisition unit 101 acquires user attribute data when the user performs a predetermined operation on the mobile phone.

  The communication base station 110 is a wireless communication facility installed for a mobile phone carrier to communicate with a mobile phone terminal.

  The mobile phone carrier server 120 has a function (not shown) for providing communication services such as mobile phone calls, transmission / reception of e-mails, and browsing of WEB sites to the user's mobile phone terminal 100. In addition, the mobile phone carrier server 120 includes a user attribute data storage unit 121 that stores user attribute data received from the mobile phone terminal 100.

  The content server 130 is a server that provides a WEB site that can be displayed on the user's mobile phone terminal 100. The content server 130 may be installed in the carrier network or on the Internet. . The content server 130 has a function for providing a general WEB site (not shown), and also has an advertisement display function for displaying an advertisement on the WEB site (portion surrounded by a dotted line in the figure). .

  The advertisement display function of the content server 130 includes an advertisement data storage unit 131, a user attribute determination table 132, an advertisement display unit 133, and a user attribute analysis unit 134.

  The advertisement data storage unit 131 stores advertisement data 131a including image data and text data necessary for advertisement display, and target data 131b related to a user layer targeted for advertisement. The advertisement data 131a and the target data 131b are preferably stored as, for example, a relational table including a record for each advertisement.

  The user attribute determination table 132 stores information for determining the user attribute of the terminal from the user attribute data acquired by the user attribute data acquisition unit 101 of the mobile phone terminal 100.

  The advertisement display unit 133 selectively displays advertisements on the WEB site. The advertisement to be displayed is selected based on the user attribute analysis result by the user attribute analysis unit 134, which will be described later in detail.

  Based on the user attribute data acquired by the user attribute data acquisition unit 101 of the mobile phone terminal 100, the user attribute analysis unit 134 refers to the user attribute determination table 132 and analyzes the user attribute of the terminal.

  Next, an operation when displaying an advertisement on the user's mobile phone terminal in the advertisement display system of the present embodiment configured as described above will be described.

  FIG. 2 is a sequence diagram showing a communication procedure among the mobile phone terminal 100, the mobile phone carrier server 120, and the content server 130 shown in FIG. In the figure, the communication base station 110 that relays communication between the mobile phone terminal 100 and the mobile phone carrier server 120 is omitted because it does not perform any special operation.

  First, when a user performs a predetermined operation on the mobile phone terminal 100, the user attribute data acquisition unit 101 acquires user attribute data. The acquired user attribute data is temporarily stored in the memory of the mobile phone terminal 100 or the like. Thereafter, when the mobile phone terminal 100 communicates with the mobile phone carrier server 120, the user attribute data is transmitted to the mobile phone carrier server 120. The mobile phone carrier server 120 stores the received user attribute data in the user attribute data storage unit 121 in association with the identification information of the user's mobile phone terminal 100.

  Thereafter, a case where the user accesses the WEB site of the content server 130 by the mobile phone terminal 100 is considered. At this time, the mobile phone terminal 100 accesses the content server 130 via the mobile phone carrier server 120.

  At the same time, the mobile phone carrier server 120 that relays access from the mobile phone terminal 100 to the content server 130 acquires the user attribute data of the user from the user attribute data storage unit 121 and transmits it to the content server 130.

  The content server 130 performs a process for displaying the web content requested from the mobile phone terminal 100 and at the same time performs a process for displaying an advertisement.

  The user attribute analyzer 134 of the content server 130 refers to the user attribute determination table 132 based on the user attribute data received from the mobile phone carrier server 120 and analyzes the user attribute. Subsequently, the advertisement display unit 133 searches and acquires the advertisement data suitable for the analyzed user attribute from the advertisement data storage unit 131. The search for the advertisement data can be performed by collating the analysis result of the user attribute with the target data 131b of the advertisement data storage unit 131.

  The advertisement display unit 133 associates the advertisement data acquired in this way with the WEB content data, and when the WEB site is displayed, the advertisement data is displayed together.

  The content server 130 transmits the WEB content data requested from the mobile phone terminal 100 and the advertisement data acquired above to the mobile phone terminal 100. The cellular phone terminal 100 displays the web content and the advertisement using the received data.

  As described above, based on the data indicating the user attribute acquired in the mobile phone terminal 100, the advertisement that matches the user attribute is selected in the content server 130 and displayed together with the WEB content.

Second Embodiment FIG. 3 is a diagram schematically showing the configuration of an advertisement display system in a mobile phone terminal according to a second embodiment of the present invention.

  In this embodiment, the configurations of the mobile phone terminal 100 and the communication base station 110 are the same as those in the first embodiment shown in FIG. 1, but the mobile phone carrier server 120 includes a user attribute determination table 122 and a user attribute analysis unit 123. The content server 130 has a different configuration in that it includes only the advertisement data storage unit 131 and the advertisement display unit 133.

  Since the operation of each component shown in FIG. 3 is the same as that described in the first embodiment, the description thereof is omitted here.

  Next, an operation when displaying an advertisement on the user's mobile phone terminal in the advertisement display system of the present embodiment configured as described above will be described.

  FIG. 4 is a sequence diagram showing a communication procedure among the mobile phone terminal 100, the mobile phone carrier server 120, and the content server 130 shown in FIG. In the figure, the communication base station 110 that relays communication between the mobile phone terminal 100 and the mobile phone carrier server 120 is omitted because it does not perform any special operation.

  First, when a user performs a predetermined operation on the mobile phone terminal 100, the user attribute data acquisition unit 101 acquires user attribute data. The acquired user attribute data is temporarily stored in the memory of the mobile phone terminal 100 or the like. Thereafter, when the mobile phone terminal 100 communicates with the mobile phone carrier server 120, the user attribute data is transmitted to the mobile phone carrier server 120. The mobile phone carrier server 120 stores the received user attribute data in the user attribute data storage unit 121 in association with the identification information of the user's mobile phone terminal 100.

  Thereafter, a case where the user accesses the WEB site of the content server 130 by the mobile phone terminal 100 is considered. At this time, the mobile phone terminal 100 accesses the content server 130 via the mobile phone carrier server 120.

  The mobile phone carrier server 120 relays access from the mobile phone terminal 100 to the content server 130, and at the same time, the user attribute analysis unit 123 acquires the user attribute data of the user from the user attribute data storage unit 121. Based on the data, the user attribute determination table 122 is referenced to analyze the user attribute. The user attribute analysis result is transmitted to the content server 130.

  The content server 130 performs a process for displaying the web content requested from the mobile phone terminal 100 and at the same time performs a process for displaying an advertisement.

  Based on the analysis result of the user attribute received from the mobile phone carrier server 120, the advertisement display unit 133 searches the advertisement data storage unit 131 for advertisement data suitable for the user attribute and acquires the advertisement data. The search for the advertisement data can be performed by collating the analysis result of the user attribute with the target data 131b of the advertisement data storage unit 131.

  The advertisement display unit 133 associates the advertisement data acquired in this way with the WEB content data, and when the WEB site is displayed, the advertisement data is displayed together.

  The content server 130 transmits the WEB content data requested from the mobile phone terminal 100 and the advertisement data acquired above to the mobile phone terminal 100. The cellular phone terminal 100 displays the web content and the advertisement using the received data.

  As described above, based on the data indicating the user attribute acquired in the mobile phone terminal 100, the advertisement that matches the user attribute is selected in the content server 130 and displayed together with the WEB content.

  Note that, according to the configuration of the present embodiment, the content server 130 only needs to have a function of displaying advertisements suitable for user attributes, and does not need to have a function related to user attribute analysis. For 130 operators, the system is less burdensome.

  Further, this example may be combined with the third embodiment described below, and the user attribute data storage unit 121 may be held by the mobile phone 100.

Third Embodiment FIG. 5 is a diagram schematically showing the configuration of an advertisement display system in a mobile phone terminal according to a third embodiment of the present invention.

  In this embodiment, the configurations of the communication base station 110 and the content server 130 are the same as those in the first embodiment shown in FIG. 1, but the mobile phone carrier server 120 does not have a user attribute data storage unit. The terminal 100 has a different configuration in that a user attribute data storage unit 102 is provided.

  Since the operation of each component shown in FIG. 5 is the same as that described in the first embodiment, the description thereof is omitted here.

  Next, an operation when displaying an advertisement on the user's mobile phone terminal in the advertisement display system of the present embodiment configured as described above will be described.

  FIG. 6 is a sequence diagram showing a communication procedure among the mobile phone terminal 100, the mobile phone carrier server 120, and the content server 130 shown in FIG. In the figure, the communication base station 110 that relays communication between the mobile phone terminal 100 and the mobile phone carrier server 120 is omitted because it does not perform any special operation.

  First, when a user performs a predetermined operation on the mobile phone terminal 100, the user attribute data acquisition unit 101 acquires user attribute data. The acquired user attribute data is stored in the user attribute data storage unit 102 in association with the identification information of the mobile phone terminal 100.

  Thereafter, a case where the user accesses the WEB site of the content server 130 via the mobile phone carrier server 120 by the mobile phone terminal 100 is considered. At this time, the cellular phone terminal 100 transmits the user attribute data stored in the user attribute data storage unit 102 to the content server 130 together with the content data request to the WEB site.

  The content server 130 performs a process for displaying the web content requested from the mobile phone terminal 100 and at the same time performs a process for displaying an advertisement.

  The user attribute analysis unit 134 of the content server 130 refers to the user attribute determination table 132 based on the user attribute data received from the mobile phone terminal 100 and analyzes the user attribute. Subsequently, the advertisement display unit 133 searches and acquires the advertisement data suitable for the analyzed user attribute from the advertisement data storage unit 131. The search for the advertisement data can be performed by collating the analysis result of the user attribute with the target data 131b of the advertisement data storage unit 131.

  The advertisement display unit 133 associates the advertisement data acquired in this way with the WEB content data, and when the WEB site is displayed, the advertisement data is displayed together.

  The content server 130 transmits the WEB content data requested from the mobile phone terminal 100 and the advertisement data acquired above to the mobile phone terminal 100. The cellular phone terminal 100 displays the web content and the advertisement using the received data.

  As described above, based on the data indicating the user attribute acquired in the mobile phone terminal 100, the advertisement that matches the user attribute is selected in the content server 130 and displayed together with the WEB content.

  According to the configuration of the present embodiment, the mobile phone carrier server 120 does not need to have any special configuration, so that the system can be constructed at low cost and easily.

Fourth Embodiment FIG. 7 is a diagram schematically showing the configuration of a fourth embodiment of the advertisement display system in the mobile phone terminal of the present invention.

  In the present embodiment, the configurations of the communication base station 110 and the content server 130 are the same as those in the first embodiment shown in FIG. 1, but the mobile phone terminal 100 does not have a user attribute data acquisition unit, but a mobile phone carrier. The server 120 has a different configuration in that a user attribute data acquisition unit 124 is provided.

  Since the operation of each component shown in FIG. 7 is the same as that described in the first embodiment, the description thereof is omitted here.

  Next, an operation when displaying an advertisement on the user's mobile phone terminal in the advertisement display system of the present embodiment configured as described above will be described.

  FIG. 8 is a sequence diagram showing a communication procedure among the mobile phone terminal 100, the mobile phone carrier server 120, and the content server 130 shown in FIG. In the figure, the communication base station 110 that relays communication between the mobile phone terminal 100 and the mobile phone carrier server 120 is omitted because it does not perform any special operation.

  First, it is assumed that the user performs a predetermined operation on the mobile phone terminal 100 and transmits some data to the mobile phone carrier server 120. The user attribute data acquisition unit 124 of the mobile phone carrier server 120 acquires data indicating user attributes from the received data, and stores the data in the user attribute data storage unit 121 in association with the identification information of the mobile phone terminal 100.

  Thereafter, a case where the user accesses the WEB site of the content server 130 by the mobile phone terminal 100 is considered. At this time, the mobile phone terminal 100 accesses the content server 130 via the mobile phone carrier server 120.

  At the same time, the mobile phone carrier server 120 that relays access from the mobile phone terminal 100 to the content server 130 acquires the user attribute data of the user from the user attribute data storage unit 121 and transmits it to the content server 130.

  The content server 130 performs a process for displaying the web content requested from the mobile phone terminal 100 and at the same time performs a process for displaying an advertisement.

  The user attribute analyzer 134 of the content server 130 refers to the user attribute determination table 132 based on the user attribute data received from the mobile phone carrier server 120 and analyzes the user attribute. Subsequently, the advertisement display unit 133 searches and acquires the advertisement data suitable for the analyzed user attribute from the advertisement data storage unit 131. The search for the advertisement data can be performed by collating the analysis result of the user attribute with the target data 131b of the advertisement data storage unit 131.

  The advertisement display unit 133 associates the advertisement data acquired in this way with the WEB content data, and when the WEB site is displayed, the advertisement data is displayed together.

  The content server 130 transmits the WEB content data requested from the mobile phone terminal 100 and the advertisement data acquired above to the mobile phone terminal 100. The cellular phone terminal 100 displays the web content and the advertisement using the received data.

  As described above, based on the data indicating the user attribute acquired in the mobile phone terminal 100, the advertisement that matches the user attribute is selected in the content server 130 and displayed together with the WEB content.

  According to the configuration of the present embodiment, since the mobile phone terminal 100 does not need to have any special configuration, it is possible to construct a highly versatile system that can be applied to any mobile phone terminal. it can. In particular, mobile phone terminals in recent years have become multi-functional, and it may be difficult to add functions within a limited memory capacity. No problems will occur.

  Next, in each of the above-described embodiments, a method for acquiring user attribute data and a user attribute analysis method based on the user attribute data will be described with specific examples.

  In this embodiment, it is assumed that the user attribute data is data on the speed at which the user inputs characters to the mobile phone terminal. In each of the above-described embodiments, the “predetermined operation” that gives the acquisition timing of the user attribute data is an email editing and transmission operation by the mobile phone terminal.

  That is, when the mail editing operation is started, the user attribute data acquisition unit of the mobile phone terminal monitors the user's key input and measures the input speed (for example, how many characters are input per minute). FIG. 9 is a diagram illustrating the content of the user attribute data acquired by the user attribute data acquisition unit in the above.

  In the fourth embodiment, since the user attribute data acquisition unit is provided in the mobile phone carrier server, the key input to the user's mobile terminal cannot be monitored as described above. It is based on the method of the other embodiment.

  In this embodiment, the user attribute analysis unit analyzes the gender / age of the user based on the user's character input speed included in the user attribute data. For example, it is predicted that users with fast character input are relatively young and users with slow character input are relatively older, and that women are expected to be slightly faster than men even at the same age. FIG. 10 is a diagram illustrating the contents of the user attribute determination table set based on such prediction.

  In the present embodiment, the target data in the advertisement data storage unit defines the age group of the target person for each advertisement. FIG. 11 is a diagram illustrating the content of target data in the advertisement data storage unit. In FIG. 11, the advertising target is represented by age group and gender, but more simply, the advertising target may be represented by levels 1 to 6 shown in FIG.

  According to the present embodiment described above, the user's gender / age group is estimated from the speed at which the user inputs characters into the mobile phone terminal, the advertisement suitable for the gender / age group is selected, and the WEB content is used. Can be displayed.

  For example, an advertisement for a sedan type car is displayed for a user group of level 1 shown in FIG. 10, an advertisement for a family type minivan is displayed for a user group of level 2, and a user group of level 3 is displayed. On the other hand, if a compact minivan advertisement is displayed and a light car advertisement is displayed to users of levels 4 to 5, advertisements suitable for each purchase layer can be displayed.

  It should be noted that the “predetermined operation” that gives the user attribute data acquisition timing is not necessarily an email editing and sending operation, but may be another operation that requires character input for a certain period of time.

  In each of the above-described embodiments, as another example of a method for acquiring user attribute data and a method for analyzing user attributes based on user attribute data, for example, a method for analyzing a sentence created by a user can be considered. Below, the method to acquire the attribute data of the user from the text of the e-mail created by the user will be described.

  In a mobile phone terminal, when a user creates an e-mail, the user attribute data acquisition unit analyzes and acquires the number of characters and pictograms included in the e-mail when the e-mail is stored or transmitted. At this time, the content of the user attribute data is, for example, data such as how many characters per email or how many pictograms per email.

  Further, in the user attribute determination table, as in the example of FIG. 10, it is assumed that the predicted gender / age group of the user is defined according to the number of characters and pictograms included in the e-mail.

  Thereby, for example, an advertisement of a site where pictograms can be downloaded can be displayed for a user group who frequently uses pictograms in e-mails.

  In the case of the fourth embodiment, for example, when the mobile phone carrier server transmits an email from the mobile phone terminal, the user attribute data acquisition unit analyzes the email and acquires the user attribute data. What should I do?

  Moreover, the frequency with which a user transmits / receives an e-mail can also be used as user attribute data. The user attribute data acquisition unit of the mobile phone terminal or the mobile phone carrier server can monitor the number of e-mails transmitted and received by the mobile phone terminal for a certain period and use this as user attribute data. For example, 10 per day.

  On the other hand, in the user attribute determination table, the predicted gender / age of the user can be defined according to the user's e-mail transmission / reception frequency. Alternatively, whether or not he / she is a heavy user of e-mail, not gender / age, can be defined by appropriate ranking. In this case, the target data in the advertisement data storage unit also needs to be set as an advertisement target according to the heavy user degree of the e-mail.

  Alternatively, model information of the mobile phone terminal can be used as the user attribute data. In this case, the “predetermined operation” that is the acquisition timing of the user attribute data described above is unnecessary. The mobile phone terminal can transmit the model information of its own terminal as user attribute information during WEB access.

  On the other hand, in the user attribute determination table, the predicted gender / age group of the user can be defined according to the model information of the mobile phone terminal owned by the user. Or, rather than gender and age group, the user group is defined by whether it is new or old, whether the manufacturer defines the user group, or whether it has functions such as a small camera or built-in non-contact IC chip You can also do it. Of course, the target data in the advertisement data storage unit also sets the target of advertisement according to the regulations of these user groups.

  As a result, for example, according to the model of the mobile phone terminal owned by the user, advertisements for new models, new services, applications, etc. are displayed, and products related to additional functions such as small cameras and non-contact IC chips. , Or display service advertisements.

  In addition, about the method of acquiring user attribute data, and the method of analyzing user attributes based on the user attribute data, the advertisement display that grasps more detailed user attributes by using some of the above-described methods in combination. Can also be done.

  While the advertisement display system and the advertisement display method in the mobile phone terminal according to the present invention have been described with specific embodiments, the present invention is not limited to these. A person skilled in the art can make various changes and improvements to the configurations and functions of the invention according to the above-described embodiments or other embodiments without departing from the gist of the present invention.

  The advertisement display system and advertisement display method for a mobile phone terminal according to the present invention can be used for mobile phone terminals of any model and carrier having a WEB browsing function.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows the structure roughly about 1st Embodiment of the advertisement display system in the mobile telephone terminal of this invention. It is a sequence diagram which shows the procedure of communication between the mobile telephone terminal shown in FIG. 1, a mobile telephone carrier server, and a content server. It is a figure which shows schematically the structure about 2nd Embodiment of the advertisement display system in the mobile telephone terminal of this invention. It is a sequence diagram which shows the procedure of communication between the mobile telephone terminal shown in FIG. 3, a mobile telephone carrier server, and a content server. It is a figure which shows schematically the structure about 3rd Embodiment of the advertisement display system in the mobile telephone terminal of this invention. It is a sequence diagram which shows the procedure of communication between the mobile telephone terminal shown in FIG. 5, a mobile telephone carrier server, and a content server. It is a figure which shows schematically the structure about 4th Embodiment of the advertisement display system in the mobile telephone terminal of this invention. It is a sequence diagram which shows the procedure of communication between the mobile telephone terminal shown in FIG. 7, a mobile telephone carrier server, and a content server. It is a figure which illustrates the content of the user attribute data acquired by the user attribute data acquisition part in Example 1 of this invention. It is a figure which illustrates the content of the user attribute determination table used in Example 1 of this invention. It is a figure which illustrates the content of the object data of the advertisement data storage part used in Example 1 of the present invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Mobile phone terminal 101 User attribute data acquisition part 102 User attribute data storage part 110 Communication base station 120 Mobile phone carrier server 121 User attribute data storage part 122 User attribute determination table 123 User attribute analysis part 124 User attribute data acquisition part 130 Content server 131 Advertisement data storage unit 131a Advertisement data 131b Target data 132 User attribute determination table 133 Advertisement display unit 134 User attribute analysis unit

Claims (13)

An advertisement display system in a mobile phone terminal,
An advertisement data storage unit storing at least advertisement data and target data of the advertisement;
A user attribute analysis unit for analyzing user attributes from user attribute data acquired from a mobile phone terminal;
An advertisement display system including a content server including an advertisement display unit that refers to the target data in the advertisement data storage unit based on the analysis result of the user attribute, acquires the advertisement data suitable for the user attribute, and displays the advertisement data. The content server further includes a user attribute determination table for determining a user attribute from the user attribute data,
The advertisement display system according to claim 1, wherein the user attribute analysis unit analyzes a user attribute with reference to the user attribute determination table. When a user performs a predetermined operation, a mobile phone terminal including a user attribute data acquisition unit that acquires user attribute data;
The advertisement display system according to claim 1, further comprising a mobile phone carrier server including a user attribute data storage unit that stores user attribute data received from the mobile phone terminal. A user attribute data acquisition unit for acquiring user attribute data from data received from the user's mobile phone terminal;
The advertisement display system according to claim 1 or 2, further comprising a mobile phone carrier server provided with a user attribute data storage unit for storing the acquired user attribute data. An advertisement display system in a mobile phone terminal,
A mobile phone carrier server comprising a user attribute analysis unit for analyzing user attributes from user attribute data acquired from a mobile phone terminal;
Based on an analysis result of user attributes received from at least the advertisement data and the target data of the advertisement, and the user attribute received from the mobile phone carrier server, the target data of the advertisement data storage unit is referred to, An advertisement display system including a content server including an advertisement display unit that acquires and displays advertisement data suitable for user attributes. The mobile phone carrier server further includes a user attribute determination table for determining a user attribute from the user attribute data,
The advertisement display system according to claim 5, wherein the user attribute analysis unit analyzes a user attribute with reference to the user attribute determination table. When a user performs a predetermined operation, a user attribute data acquisition unit that acquires user attribute data;
The advertisement display system according to any one of claims 1, 2, 5, and 6, further comprising a mobile phone terminal provided with a user attribute data storage unit for storing the acquired user attribute data. . The advertisement display system according to any one of claims 1 to 7, wherein the user attribute data is a character input speed in a mobile phone terminal. The advertisement display system according to claim 3 or 7, wherein the predetermined operation is creation of an e-mail, and the user attribute data is a character input speed at the time of e-mail creation. The advertisement display system according to any one of claims 1 to 7, wherein the user attribute data is a number of characters or a number of pictograms included in an e-mail created by a user. The advertisement display system according to any one of claims 1 to 7, wherein the user attribute data is a frequency at which a user transmits and receives an electronic mail. The advertisement display system according to any one of claims 1 to 7, wherein the user attribute data is data related to a model of the mobile phone terminal. An advertisement display method on a mobile phone terminal,
Get user attribute data on mobile phone terminals,
Analyzing user attributes from the user attribute data;
An advertisement display method, wherein an advertisement is selectively displayed according to the analysis result of the user attribute.

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