JP2009009175A - Position detection system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve quality of service provided based on a position of a user. <P>SOLUTION: This position detection system has: store terminals installed in stores used by the users; and a management server connected to the store terminals via a network. The store terminal has: a portable identification information acquisition means communicating with a portable communication terminal and acquiring portable identification information for identifying the portable communication terminal; and an identification information transmission means transmitting the acquired portable identification information and preset store identification information for specifying the store terminal itself to the management server. The management server has: a store position information storage means previously storing store position information expressing a position of the store associatively with the store identification information; and a position specification means extracting, from the store position information storage means, the store position information of the store corresponding to the store identification information transmitted from the store terminal, and specifying the position based on the store position information as a position of the user corresponding to the portable identification information transmitted from the store terminal. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a position detection system, and more particularly to a position detection system that detects the position of a user having a portable terminal using a predetermined store.

  With the spread of information processing terminals that can send and receive e-mails such as computers and mobile phones, a technique of sending advertisements for stores and the like by e-mail has become common. In such a case, the advertiser sends advertisement mails to all the users registered in the available database all at once, or sends advertisement mails targeting based on user attributes. However, such an advertisement distribution method has a problem that it is difficult to transmit appropriate information in the current position that leads to the purchase timing of the user, and effective advertisement distribution cannot be performed. On the other hand, when using a database such as a community site where the location information of the user's residence and hometown is registered in the user profile, the location information is not updated in real time. It is not necessarily the current position at the set position. Therefore, even if advertisement mail or the like is distributed to the user after narrowing down with such position information, there is a problem that it is extremely difficult to improve the advertisement effect.

  On the other hand, the following Patent Document 1 discloses a system that provides information in which an area installation device that communicates with a mobile terminal and an area ID are associated with each other. According to this, it is possible to provide information related to the place where the mobile terminal is located.

JP 2004-96365 A

  However, in the system disclosed in the above-mentioned patent document, an ID corresponding to a regional installation device is specified in advance, and information associated with the ID is provided, so that a specific position of the user is specified. I can't. For example, information relating to locations where different IDs are assigned cannot be provided even if the user is close to the location where the user is actually located. In addition, the user's behavior cannot be analyzed in detail, and such information cannot be used effectively. As a result, there has been a problem that it is not possible to improve the service provided to users and other companies.

  Therefore, the present invention aims to improve the inconveniences of the related technology, and in particular, to detect the user's location more accurately and improve the quality of service provided based on the user's location. .

Therefore, the present invention is a position detection system that includes a store terminal installed in a store used by a user and a management server connected to the store terminal via a network, and detects the position of the user.
The store terminal communicates with the portable communication terminal to obtain portable identification information for acquiring portable identification information for identifying the portable communication terminal, and sets the acquired portable identification information and the store terminal itself in advance. Identification information transmitting means for transmitting the stored store identification information to the management server,
The management server stores store location information storing means that stores store location information that represents the location of the store in advance in association with store identification information, and stores store location information corresponding to the store identification information transmitted from the store terminal. Position specifying means for specifying the position based on the store identification information extracted from the storage means and corresponding to the mobile identification information transmitted from the store terminal,
The structure is adopted.

  Since this invention is comprised as mentioned above, the position of the user who visited the store can be detected more accurately using the location information of the store. Therefore, various services can be provided based on the detected location information of the user, and the quality of the provided service can be improved and the convenience of the person receiving the service can be improved. It has an excellent effect not found in conventional examples.

  The present invention uses a store terminal installed in a store in order to acquire the latest position information of a user having a portable communication terminal. For example, when a user visits a store and uses a portable membership card or the like incorporated in a portable communication terminal, the operator manages the identification information of the portable communication terminal and the identification information of the store terminal from the store terminal. By transmitting to the management server, the location of the store can be detected as the location of the user. Such information can be used as user's movement history information, and the detected user's position can be used as the current position to transmit the surrounding advertisement information by e-mail.

For example, a position detection system according to one aspect of the present invention is:
A store terminal installed in a store used by a user, and a management server connected to the store terminal via a network,
The store terminal communicates with the portable communication terminal to obtain portable identification information for acquiring portable identification information for identifying the portable communication terminal, and sets the acquired portable identification information and the store terminal itself in advance. And an identification information transmitting means for transmitting the stored store identification information to the management server,
The management server stores store location information storing means that stores store location information that represents the location of the store in advance in association with store identification information, and stores store location information corresponding to the store identification information transmitted from the store terminal. And a position specifying means for specifying the position based on the store position information extracted from the storage means as the position of the user corresponding to the mobile identification information transmitted from the store terminal.

  Further, the identification information transmitting means of the store terminal adopts a configuration in which immediately after the mobile identification information is acquired by the mobile identification information acquisition means, the acquired mobile identification information and the store identification information are transmitted to the management server. Yes. Furthermore, the management server has a configuration in which a location history storage unit that stores, for each user, a history of information indicating the location of the user specified by the location specifying unit.

  According to the above invention, first, a user who uses the store presents the portable communication terminal that he / she owns to the store terminal installed in the store in order to perform settlement, point acquisition, and the like. Then, communication is performed between the store terminal and the mobile communication terminal, and the store terminal acquires mobile identification information from the mobile communication terminal. Thereafter, the store terminal transmits the mobile identification information and the store identification information to the management server. Then, the management server extracts store location information corresponding to the transmitted store identification information from the storage means, and specifies this location as the location of the user. Thereby, when a user performs store use, a user's specific position is detectable. In particular, the current position of the user can be detected more appropriately by transmitting the information to the management server immediately after the store terminal acquires the mobile identification information. Further, the management server accumulates the history of the user's position, so that information for analyzing the user's behavior can be acquired. Therefore, various services can be provided based on the detected location information of the user.

  Further, the management server includes a store selection unit that selects another store located within a predetermined range from the position of the user specified by the location specifying unit based on the store location information stored in the store location information storage unit; The information providing means for transmitting the information of the selected store to the portable communication terminal corresponding to the mobile identification information transmitted from the store terminal is employed. Further, the management server includes a distance range setting means for setting a distance range for selecting a store, and the store selection means of the management server is set by the distance range setting means from the position of the user specified by the position specifying means. A configuration is adopted in which another store located in the distance range is selected. The distance range setting means of the management server can set the distance range for each user, and the store selection means of the management server can set the distance range set for the user from the position of the user specified by the position specifying means. It adopts a configuration in which other stores are selected. Furthermore, the information providing means of the management server adopts a configuration in which information on other stores selected by the store selecting means is transmitted to the portable communication terminal together with information on the stores used by the user.

  Thereby, the management server provides the user's portable communication terminal with information on other stores located at a distance within a predetermined range from the specific position of the user who specified the position. Therefore, advertisements of other stores located in the vicinity corresponding to the current position of the user can be distributed, and efficient advertisement distribution can be realized. In addition, since it is possible for the user to receive information on a store that can be moved, the convenience can be improved. In particular, by making it possible to set, for each user, the distance to another store selected according to the user's position, it is possible to provide store information according to the action range for each user.

Moreover, the server computer which is the other form of this invention,
A store that is connected to a store terminal installed in a store used by a user via a network, and stores store location information indicating the location of the store in association with preset store identification information that identifies the store terminal itself Position information storage means;
Identification information receiving means for receiving portable identification information for identifying the portable communication terminal acquired by the store terminal communicating with the portable communication terminal, and store identification information from the store terminal via the network;
Store location information of the store corresponding to the store identification information received from the store terminal is extracted from the store location information storage means, and the location based on the store location information is specified as the location of the user corresponding to the mobile identification information received from the store terminal. Positioning means;
It has the structure of having.

  The server computer has a configuration including a position history storage unit that stores, for each user, a history of information representing the position of the user specified by the position specifying unit.

Furthermore, the program which is the other form of this invention is:
To a server computer connected via a network to a store terminal installed in a store used by a user,
Mobile identification information for identifying the portable communication terminal acquired by the store terminal communicating with the portable communication terminal, and preset store identification information for identifying the store terminal itself, from the store terminal via the network An identification information receiving means for receiving;
Store location information of the store corresponding to the store identification information received from the store terminal is extracted from store location information storage means in which store location information representing the location of the store and store identification information for identifying the store terminal itself are stored in association with each other. Position specifying means for specifying the position based on the store position information as the position of the user corresponding to the mobile identification information received from the store terminal;
Is adopted.

In addition, a position detection method according to another embodiment of the present invention includes:
A position detection method for detecting a position of a user by a store terminal installed in a store used by a user and a management server connected to the store terminal via a network,
A portable identification information acquisition step in which the store terminal communicates with the portable communication terminal to acquire portable identification information for identifying the portable communication terminal;
An identification information transmitting step in which the store terminal transmits the acquired mobile identification information and the preset store identification information for specifying the store terminal itself to the management server;
The store corresponding to the store identification information transmitted from the store terminal from the store location information storage means in which the management server stores the store location information representing the location of the store and the store identification information for specifying the store terminal in advance. A location specifying step of extracting the location information of the store and specifying the location based on the location information of the store as the location of the user corresponding to the mobile identification information transmitted from the store terminal;
It has the structure of having.

  Furthermore, the position detection method has a configuration in which the management server includes a position history accumulation step of storing, for each user, a history of information indicating the position of the user specified in the position specifying step.

  Even if it is invention of the server computer of the structure mentioned above, a program, and a position detection method, since it acts similarly to the said position detection system, the objective of this invention mentioned above can be achieved. Hereinafter, specific configurations and operations of the present invention will be described with reference to examples.

  A first embodiment of the present invention will be described with reference to FIGS. FIG. 1 is a block diagram showing the overall configuration of the position detection system. FIG. 2 is a functional block diagram showing the configuration of the mobile phone. FIG. 3 is a functional block diagram showing the configuration of the store terminal. FIG. 4 is a functional block diagram showing the configuration of the operator server. 5 to 6 are diagrams illustrating an example of data stored in the provider server. FIG. 7 is an explanatory diagram showing a situation when a user uses a mobile phone. FIG. 8 is a diagram illustrating an example of a display screen of a mobile phone. FIG. 9 to FIG. 10 are explanatory diagrams showing the relationship between the components of the system. 11 to 12 are explanatory diagrams showing the operation of the system. FIG. 13 is a diagram for explaining the advantages of each person. FIG. 14 is an explanatory diagram for explaining a modification of the present embodiment.

[Constitution]
The position detection system according to the present embodiment is a system that detects the position of the user U carrying the mobile phone 1. As shown in FIGS. 1 and 9, the system provides a store terminal 2 installed in a predetermined store that can be used by the user U and a business that provides a business for detecting the position of the user U. And a business operator server 3 managed by the company. The business server 3 can be connected to the mobile phone 1 and the store terminal 2 via the network N. The mobile phone 1 may be any information processing terminal as long as it is a portable communication terminal.

  In particular, the business operator in this embodiment provides a community site for the user U by the business operator server 3. For example, the mobile membership card data is provided to the mobile phone 1 of the user U who has registered as a member, and the mobile membership card ASP is provided to a store terminal installed in the store. Thus, by transmitting the mobile membership card from the mobile phone 1 to the store terminal 2 by wireless communication means, the store terminal 2 recognizes the user and executes processing such as electronic payment and point addition for each user. Can do. Moreover, by registering as a member in this community, as will be described later, the mobile phone 1 can receive store information around the location by e-mail. Hereinafter, each configuration will be further described in detail.

  First, the configuration of the mobile phone 1 possessed by the user U will be described with reference to FIG. The cellular phone 1 in the present embodiment is a general cellular phone, has a call function and a data transmission / reception function, and is particularly capable of transmitting and receiving an electronic mail. Further, as shown in FIG. 2, the mobile phone 1 is equipped with an IC tag 11 capable of short-range wireless communication, and can communicate with a reader / writer 21 equipped in a store terminal 2 described later.

  In addition, a user registration processing unit 12, an IC tag communication processing unit 13, and a mail reception processing unit 14 are constructed by incorporating a predetermined program in the CPU of the mobile phone 1. The user registration processing unit 12 performs a process of requesting member registration by accessing the business server 3 via the network N so that the user U can participate in the community. At this time, for example, a user name and an e-mail address are transmitted and registered in the business server 3 (see FIG. 5). Then, when membership registration is made at the business server 3, mobile membership card data is transmitted and stored in the registration data storage unit 15. The mobile membership card data is identification information (mobile identification information) unique to each user U, that is, the mobile phone 1 and includes, for example, a user ID.

  In addition, the IC tag communication processing unit 13 uses the user U to go to the store to shop at the store, and closes the mobile phone 1 to the store terminal 2 in order to perform settlement and point accumulation processing with the mobile phone 1. When held over, the mobile phone membership card data stored in the registration data storage unit 15 is transmitted from the IC tag 11 to the store terminal 2. If necessary, the electronic money data and point data stored in the mobile phone 1 are transmitted to request settlement and point processing. In response to the transmission of the mobile membership card data, the store terminal 2 executes settlement processing and point processing, and receives a completion notification via the IC tag 11.

  The mail reception processing unit 14 has a function of receiving an electronic mail transmitted from the business server 3 and displaying it on the display unit 16 of the mobile phone 1. As will be described later, this electronic mail is transmitted from the business server 3 that has received the notification from the store terminal 2 after transmitting the mobile membership card data from the IC tag 11 to the store terminal 2. FIG. 8 shows an example of an e-mail, which includes, for example, a thank-you sentence from a store used by the user U and advertisement data of other stores located around the store.

  Next, the configuration of the store terminal 2 will be described with reference to FIG. The store terminal 2 is a computer such as a POS terminal. As shown in FIG. 3, a reader / writer 21 is provided that performs short-range wireless communication with a close IC tag to transmit and receive data. In addition, the membership data acquisition processing unit 22, the read / write processing unit 23, the settlement processing unit 24, and the usage data transmission processing unit 25 are constructed by incorporating a predetermined program into the CPU of the store terminal 2. Has been.

  First, the member data acquisition processing unit 22 has a function of making a registration request to the business server 3 so that the store itself can use information of a user who has become a member of the community. At this time, a store ID that is identification information of the store terminal 2, location data representing the location of the store, and advertisement data such as a store name and a store homepage address (URL) are transmitted to the business server 3. . The member data acquisition processing unit 22 has a function of acquiring the mobile member data of each user U registered as a member provided from the business server 3 and storing it in the member data storage unit 26. Note that the acquired data only needs to include at least a user ID that is identification information that can identify the user U who uses the mobile phone 1. Then, as will be described later, a store that has completed registration can use a mobile membership card ASP that includes a member user settlement service, a store advertisement distribution service, and the like provided by the company server 3.

  The read / write processing unit 23 receives the mobile membership card data from the mobile phone 1 of the user U who uses the store via the reader / writer 21, and passes it to the settlement processing unit 24. That is, the read / write processing unit 23 has a function of acquiring a user ID from the mobile phone 1 (mobile identification information acquisition means). Then, the settlement processing unit 24 performs electronic settlement, point addition processing, purchase history presentation, and the like for the user with the acquired user ID. In addition, although this payment process etc. are performed in the application incorporated in the said provider server 3 because the store terminal 2 transmits required data to the provider server 3, it is performed in the store terminal 2. Also good. Further, the usage data transmission processing unit 25 (identification information transmission means) is specific to the mobile member data (user ID) and the store terminal 2 immediately after the mobile writer data is acquired from the mobile phone 1 by the reader / writer 21. The store ID (store identification information) that is the identification information and stored in advance is transmitted to the business operator server 3.

  Next, the configuration of the operator server 3 will be described with reference to FIGS. 4 to 6. The business server 3 is a general server computer (management server) and manages a community in which the user U is a member. Then, a predetermined program is incorporated in the CPU, so that the data registration processing unit 31, the usage data acquisition processing unit 32, the user location specifying processing unit 33, the target store specifying processing unit 34, and the transmission data An extraction processing unit 35 and a data transmission processing unit 36 are constructed. Further, a user data storage unit 37 and a store data storage unit 38 are formed in the storage device.

  First, the data registration processing unit 31 receives a registration request from the store terminal 2, and stores the store ID (store identification information) and location for each store in the store data storage unit 38 (store location information storage means) shown in FIG. Data (store location information) and advertisement data are stored. However, store data is not limited to being accumulated by a registration request from a store, and may be stored from another database. And the portable member ASP which performs the payment process mentioned above, store advertisement distribution, etc. is provided with respect to the registered store terminal 2. FIG.

  Further, the data registration processing unit 31 has a function of receiving a member registration request from the mobile phone 1 of the user U and registering a user ID, a user name, and an e-mail address in the user data storage unit 37 shown in FIG. The email address may be any address data that can transmit predetermined data to the mobile phone 1. Then, mobile membership card data including the user ID is transmitted to the mobile phone 1 of the user U registered as a member. The contents of the data registered in the storage units 37 and 38 described above are merely examples, and the present invention is not limited to these.

  The usage data acquisition processing unit 32 (identification information receiving means) transmits the user ID transmitted from the store terminal 2 via the network N when the user U holds the mobile phone 1 over the store terminal 2 using the store. Is received and the store ID of the store is received and passed to the user location specifying processing unit 33. The user position specifying processing unit 33 (position specifying means) first specifies the user name of the user ID received from the store terminal 2 by searching the user data storage unit 37. Then, the position data of the store ID received from the store terminal 2 is extracted from the store data storage unit 38, and this position is specified as the current position of the user specified from the user ID received from the store terminal 2. That is, immediately after the user uses the store, the location of the used store is specified as the current location of the user, so that the location of the user can be specified more appropriately and accurately. Then, the information indicating the position of the specified user, that is, the position data of the store is passed to the target store specifying processing unit 34.

  The target store identification processing unit 34 (store selection means) selects another store located within a preset range from the position data specified as the position of the user. For example, when the distance range is set so as to select a store located within 500 m, based on the position data of other stores in the store data storage unit 38, Calculate the distance and select another store within 500m. For example, as shown in FIG. 7, when the user U goes from the user home H to the store A and uses it, the store B and the store C within a range R with a distance of 500 m from the store A are selected. Then, the store ID of the selected store is passed to the transmission data extraction processing unit 35.

  The transmission data extraction processing unit 35 (information providing unit) acquires advertisement data such as the store name and URL of the store from the store data storage unit 38 from the store ID of the selected other store. Further, the mail address is acquired from the user data storage unit 37 from the user ID of the user who has specified the position. And the electronic mail containing the information of the store which the user U utilized and the information of the other selected store located in the circumference | surroundings is produced | generated, and this email is sent to the data transmission process part 36 (information provision means). To the user's email address. As a specific example of the e-mail, as shown in FIG. 8, contents of thanks from the used store A (text) and advertisement contents of the selected other stores B and C ([PR] portion) are included. The advertisement data is not limited to the store name and URL, but may include advertisement texts of products handled by the store.

[Operation]
Next, the operation of the position detection system configured as described above will be described with reference to FIGS. First, a store that desires to use a mobile member ASP provided by a business operator makes a use registration request from the store terminal 2 (arrow Y1 in FIG. 9, step S1 in FIG. 11). At this time, the store terminal 2 transmits the store name, store ID, and store location data. Upon receiving this, the business server 3 registers the store data (step S2 in FIG. 11).

  Further, the user U who wishes to participate in the community provided by the business operator makes a membership registration request from his / her mobile phone 1 (arrow Y2 in FIG. 9, step S3 in FIG. 11). At this time, a user name, a user ID, and a mail address are transmitted from the mobile phone 1. Receiving this, the business server 3 registers user data (step S4 in FIG. 11). Further, the business server 3 generates membership card data, returns the membership card data to the mobile phone 1, and notifies the completion of member registration (arrow Y3 in FIG. 9, step S4 in FIG. 11).

  Subsequently, the business entity server 3 performs setting so as to provide the mobile membership card ASP to the registered store terminal 2. That is, according to the access from the store terminal 2, the store terminal 2 is set to be able to use an application for executing settlement or point processing in response to a request from the user's mobile phone 1 using the store, Member data, which is data of a user who has registered as a member, is provided (arrow Y4 in FIG. 9, step S6 in FIG. 11). And the shop terminal 2 memorize | stores member data (step S7 of FIG. 11), and performs setting so that ASP provided by the provider server 3 can be used.

  Thereafter, the user U visits the store A and uses the store (arrow Y11 in FIG. 10), and uses the mobile membership card at the time of payment in order to use the mobile membership card for payment and point addition. 1 (step S11 in FIG. 12). Then, the store terminal 2 reads the mobile membership card from the IC tag 11 of the mobile phone 1 by the reader / writer 22 (mobile identification information acquisition step), specifies the user, and uses the ASP provided by the business server 3. Then, settlement / point processing is performed (step S12 in FIG. 12), and the mobile phone 1 is notified of the processing result and completion of the processing (step S13 in FIG. 12). Thereby, the user can confirm the completion of payment, and can confirm the number of points, usage history, purchase history, and the like. Further, the store terminal 2 notifies the carrier server 3 of the mobile membership card (user ID) acquired from the mobile phone 1 and the store ID of the store terminal 2 (arrow 12 in FIG. 10, step S14 in FIG. 12, Identification information transmission step).

  Subsequently, the business entity server acquires the location data of the store A based on the store ID transmitted from the store terminal 2, and uses this location as the current user ID corresponding to the user ID transmitted from the store terminal 2. The position is specified (step S15 in FIG. 12, position specifying step). And the other stores B and C located in the predetermined distance range from this user's position (the position of the store A) are specified (step S16 in FIG. 12), and the advertisement data (PR information) of these stores B and C Is extracted (step S17 in FIG. 12). Thereafter, an e-mail including thank-you data from the store A used by the user and advertisement data of the stores B and C in the vicinity thereof is transmitted to the user's e-mail address (arrow Y13 in FIG. 10, FIG. 12). Step S18).

  As described above, first, as an advantage of the user U, payment can be made by the mobile phone 1 at the store A used, and convenience is increased. In addition, points and the like can be obtained from the used store A (arrow Y21 in FIG. 13). Furthermore, when the store A is used, information on the other stores B and C located in the vicinity of the store A can be obtained from the business server 3, and useful information corresponding to the current position can be obtained (FIG. 13). Arrow Y22). Such a community can be used free of charge.

  Further, as an advantage of the store A, it is possible to increase the number of customers from the viewpoint of convenience, such as payment using the mobile phone 1 and point processing (arrow Y23 in FIG. 13). Further, by providing the usage status of the user to the business server 3, the price can be obtained (arrow Y24 in FIG. 13). Furthermore, as the stores B and C, advertisements can be transmitted to users in the vicinity by e-mail, so that the advertising effect can be improved.

  Further, as an advantage of the business operator, it is possible to acquire accurate position information of the user and use it for various services. In addition, a mobile member ASP usage fee can be obtained from each store A, B, C (arrow Y25 in FIG. 13).

[Modification]
Here, in the above, the target store identification processing unit 34 of the business server 3 is another location that is located in the distance range preset on the business server 3 side from the current location of the user, that is, the store used by the user U. Although the case where the store was selected was illustrated, it is not limited to operating in this way. For example, the data registration processing unit 31 of the business server 3 accepts information for designating a distance range for selecting a store for each user from the mobile phone 1 at the time of user registration by the mobile phone 1. And as shown in FIG. 14, it has the function to memorize | store in a user data storage part for every user (distance range setting means). In response to this, the target store identification processing unit 34 searches other stores located within the distance range set for the user from the current position of the user, and obtains advertisement data of the selected store. Transmit to the user's mobile phone 1. For example, for the user B shown in FIG. 14, another store from the currently used store to 700 m is searched.

  Note that the distance range to other stores applied by the target store identification processing unit 34 may be set in the operator server 3 by the operator of the operator, or may be set in the operator server 3 by the store side. Good.

  Next, a second embodiment of the present invention will be described with reference to FIGS. FIG. 15 is a functional block diagram showing the configuration of the operator server 3 in the present embodiment. FIG. 16 is a sequence diagram showing the operation of the system in the present embodiment. 17 to 18 are diagrams illustrating an example of data stored in the provider server.

  The provider server 3 in the present embodiment has a configuration that is substantially the same as that in the first embodiment described above. In the configuration shown in FIG. 4, the configuration of the data registration processing unit 31, the target store identification processing unit 34, the transmission data extraction processing unit 35, and the data transmission processing unit 36 is not shown. Yes.

  In the present embodiment, as shown in FIG. 15, the operator server 3 further includes a user location accumulation processing unit 41 by incorporating a predetermined program into the CPU. In addition, a user movement history storage unit 42 is formed in the storage unit.

  As in the first embodiment, when the user holds the mobile phone 1 over the store terminal 2 using the store (step S21 in FIG. 16), the mobile member data is read from the mobile phone 1 at the store terminal 2. (Mobile identification information acquisition step), point processing and the like are executed (steps S22 and S23 in FIG. 16), and mobile member data, that is, user ID is notified from the store terminal 2 to the business server (step S24 in FIG. 16). , Identification information transmission step). Then, the provider server 3 specifies the position of the user who uses the store specified by the user position specifying processing unit 33 as described above (step S25 in FIG. 16, position specifying step), and this user position. The user position accumulation processing unit 41 (position history accumulation processing unit) discriminates the history of information representing the information for each user and stores it in the user movement history storage unit 42 (step S26 in FIG. 16, position history accumulation step). For example, as shown in FIG. 17, the position data acquired from the store terminal 2 and the date data at that time are stored in association with each other for each user ID.

  Thereby, a user's movement history can be accumulate | stored and it can utilize for the action analysis for every user. For example, the business operator can rewrite the location information of the users in the community with the latest location information. In addition, the accumulated data can be statistically summarized and provided to other companies as marketing data.

  At this time, the user data registered by the user U may store information such as the user's sex, age, occupation, and hobbies, for example. Thereby, the relevance between a user's attribute and action can also be accumulated as data. Further, the business server 3 acquires the usage status in the store by the user, for example, information such as purchased items and purchase price from the store terminal 2 and accumulates it for each user, which is used for preference analysis. Can increase the value of the data.

  And from a viewpoint of accumulating a user's movement history, the timing which transmits user ID which specifies the user who uses the store from store terminal 2 to company server 3 may be any timing. For example, the user ID acquired from the user's mobile phone 1 may be stored together with the time information and transmitted together later.

  INDUSTRIAL APPLICABILITY The present invention can be used in a system in which a mobile phone can be used for settlement, point accumulation, etc. in a store, and has industrial applicability.

1 is a block diagram showing an overall configuration of a position detection system in Embodiment 1. FIG. It is a functional block diagram which shows the structure of a mobile telephone. It is a functional block diagram which shows the structure of a shop terminal. It is a functional block diagram which shows the structure of a provider server. It is a figure which shows an example of the data memorize | stored in a user data storage part. It is a figure which shows an example of the data memorize | stored in a shop data storage part. It is explanatory drawing which shows a mode at the time of a user using a mobile telephone. It is a figure which shows an example of the display screen of a mobile telephone. It is explanatory drawing which shows operation | movement between each apparatus which comprises a system. It is explanatory drawing which shows operation | movement between each apparatus which comprises a system. It is a sequence diagram which shows operation | movement of a system. It is a sequence diagram which shows operation | movement of a system. It is explanatory drawing which shows the relationship between each apparatus which comprises a system. It is a figure which shows the modification of the data memorize | stored in a user data storage part. It is a functional block diagram which shows the structure of the provider server in Example 2. FIG. 10 is a sequence diagram illustrating an operation of a system in a second embodiment. It is a figure which shows an example of the data memorize | stored in the user movement history memory | storage part in Example 2. FIG. It is a figure which shows an example of the data memorize | stored in the user data storage part in Example 2. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Cellular phone 2 Store terminal 3 Business server 11 IC tag 12 User registration process part 13 IC tag communication process part 14 Mail reception process part 15 Registration data storage part 16 Display part 21 Reader / writer 22 Member data acquisition process part 23 Read / write process Unit 24 Payment processing unit 25 Usage data transmission processing unit 26 Member data storage unit 31 Data registration processing unit 32 Usage data acquisition processing unit 33 User location specification processing unit 34 Target store specification processing unit 35 Data extraction processing unit 36 for transmission Data transmission processing Unit 37 User data storage unit 38 Store data storage unit 41 User position accumulation processing unit 42 User movement history storage unit

Claims (13)

A location detection system that includes a store terminal installed in a store used by a user and a management server connected to the store terminal via a network, and detects the location of the user,
The store terminal communicates with the portable communication terminal to acquire portable identification information for acquiring portable identification information for identifying the portable communication terminal, and specifies the acquired portable identification information and the store terminal in advance. Identification information transmitting means for transmitting the set store identification information to the management server,
The management server stores store location information that stores store location information representing the location of a store in advance in association with the store identification information, and the store location of the store corresponding to the store identification information transmitted from the store terminal. Position specifying means for extracting information from the store position information storage means and specifying a position based on the store position information as a user position corresponding to the mobile identification information transmitted from the store terminal;
A position detection system characterized by that. The identification information transmitting means of the store terminal transmits the acquired mobile identification information and the store identification information to the management server immediately after acquiring the mobile identification information by the mobile identification information acquiring means.
The position detection system according to claim 1. The management server includes a position history storage unit that stores, for each user, a history of information indicating the position of the user specified by the position specifying unit.
The position detection system according to claim 1 or 2, characterized in that The management server selects another store located within a predetermined range from the position of the user specified by the position specifying unit based on the store location information stored in the store location information storage unit. And information providing means for transmitting information of the selected store to a portable communication terminal corresponding to the mobile identification information transmitted from the store terminal,
The position detection system according to claim 1, 2 or 3. The management server includes distance range setting means for setting a distance range for selecting a store,
The store selecting unit of the management server selects another store located in the distance range set by the distance range setting unit from the position of the user specified by the position specifying unit.
The position detection system according to claim 4. The distance range setting means of the management server can set the distance range for each user,
The store selecting unit of the management server selects another store located in the distance range set for the user from the position of the user specified by the position specifying unit.
The position detection system according to claim 5. The information providing unit of the management server transmits information on other stores selected by the store selecting unit together with information on stores used by the user to the portable communication terminal.
The position detection system according to claim 4, 5 or 6. A server computer connected via a network to a store terminal installed in a store used by a user,
Store location information storage means for storing store location information representing the location of the store in association with preset store identification information that identifies the store terminal itself;
Identification information receiving means for receiving portable identification information for identifying the portable communication terminal acquired by the store terminal communicating with the portable communication terminal and the store identification information from the store terminal via the network When,
The store location information of the store corresponding to the store identification information received from the store terminal is extracted from the store location information storage means, and the location based on the store location information corresponds to the mobile identification information received from the store terminal. Position specifying means for specifying the position of the user;
A server computer comprising: Comprising a position history storage means for storing a history of information representing the position of the user specified by the position specifying means for each user;
9. The server computer according to claim 8, wherein: To a server computer connected via a network to a store terminal installed in a store used by a user,
Network information from the store terminal is stored in the store terminal for identifying the portable communication terminal acquired by the store terminal communicating with the portable communication terminal and preset store identification information for identifying the store terminal itself. Identification information receiving means for receiving via
The store location of the store corresponding to the store identification information received from the store terminal from store location information storage means in which store location information representing the location of the store and store identification information for identifying the store terminal itself are stored in association with each other Position specifying means for extracting information and specifying a position based on the store position information as a user position corresponding to the mobile identification information received from the store terminal;
A program to realize   The program according to claim 10, further comprising: a position history storage unit that stores a history of information representing a user position specified by the position specifying unit in a storage unit for each user. A position detection method for detecting the position of the user by a store terminal installed in a store used by a user and a management server connected to the store terminal via a network,
A portable identification information acquisition step in which the store terminal communicates with the portable communication terminal to acquire portable identification information for identifying the portable communication terminal;
An identification information transmitting step in which the store terminal transmits the acquired mobile identification information and preset store identification information for specifying the store terminal itself to the management server;
From the store position information storage means in which the management server stores store location information representing the location of the store and store identification information for specifying the store terminal in advance, stored in the store identification information transmitted from the store terminal. A position specifying step of extracting the store position information of the corresponding store and specifying the position based on the store position information as the position of the user corresponding to the mobile identification information transmitted from the store terminal;
A position detection method comprising: The position detection method according to claim 12, further comprising a position history storage step of storing, for each user, a history of information indicating the position of the user specified by the management server in the position specifying step.

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