JP6758429B2 - Information generator and information generation method - Google Patents

Description

The present invention relates to an information generator and an information generation method.

Conventionally, products and services have been promoted through media such as televisions and magazines. Since a large amount of money is required to carry out such promotion, it is desired to promote the product in effective media. On the other hand, Patent Document 1 discloses a system for evaluating the effectiveness of advertisements for each media based on the aggregated value of questionnaire information on the purchasing consciousness of advertisement viewers for each of a plurality of media. ing.

Japanese Unexamined Patent Publication No. 2009-37484

In the system described in Patent Document 1, the effectiveness of advertisement for each media can be evaluated based on the aggregated value of the questionnaire. However, since the viewer of the advertisement and the purchaser of the product do not always match, for example, even if the media is evaluated by the viewer of the advertisement as having high effectiveness of the advertisement, the purchase of the product is made. It may be an advertising medium with a low degree of contribution. Further, in the system described in Patent Document 1, it is difficult for the purchaser of the product to actually browse the advertisement of the product published in which media and grasp the purchase of the product. Therefore, it is required to improve the accuracy of evaluating the effectiveness of advertisements for each media.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to provide an information generation device and an information generation method capable of improving the accuracy of evaluating the effectiveness of advertisements for each medium.

The information generator according to the first aspect of the present invention is a contract in which the telephone number of the mobile terminal that identifies the user of the mobile terminal and the information of the user are associated with each other, which is used in the communication contract of the mobile terminal. A storage unit that stores information and a receiving unit that receives message data for ordering a product from the mobile terminal based on the telephone number of the mobile terminal via a communication line used by the mobile terminal for communication. Based on the message data received by the receiving unit, the media on which the product ordered by the user of the mobile terminal is displayed is identified, and the relationship between the ordered product and the identified media is shown. It includes an information generation unit that generates information.

Based on the contract information and the message data received by the receiving unit, the information generating unit identifies the information of the user of the mobile terminal that is the source of the message data, and identifies the ordered product. Information indicating the relationship between the media and the information of the specified user may be generated.
The information generation unit may specify the attributes of the user as the information of the user of the mobile terminal, and generate information indicating the relationship between the ordered product, the specified media, and the attributes of the specified user. Good.

The message data includes product identification information for identifying a product ordered by the user, and the information generation unit identifies the ordered product based on the product identification information included in the message data received by the receiving unit. You may.
The message data includes product identification information that identifies a product ordered by the user, and when the information generator receives the message data, the product identification information is based on the product identification information included in the message data. An order information generation unit that generates order information including information related to the product corresponding to the above, and a display control unit that displays the generated page including the order information on the mobile terminal may be further provided.

The message data includes product identification information that identifies a product ordered by the user, and when the information generator receives a payment request corresponding to an order for a product corresponding to the product identification information from the mobile terminal, the message data is described. A settlement unit may be further provided to add up the billed amount related to the purchase of the product with the billed amount based on the contract of the mobile terminal and settle the payment.

The message data includes seller identification information that identifies a seller who sells a product, and the information generation unit identifies the seller identification information included in the message data received by the receiving unit and places an order. Information indicating the relationship between the product and the specified seller identification information may be generated.
The mobile terminal can execute a message exchange application for exchanging text messages, and even if the receiving unit receives the message data as a text message from the mobile terminal on which the message exchange application is executed. Good.

The information generation device according to the second aspect of the present invention includes a storage unit that stores contract information in which user identification information that identifies a user of a message exchange application and information of the user are associated with each other, and the message exchange application. A receiving unit that receives message data for ordering a product using the user identification information as transmission source information from the executed terminal, and the message exchange application based on the message data received by the receiving unit. An information generation device including an information generation unit that identifies a medium on which the product ordered by a user is displayed and generates information indicating the relationship between the ordered product and the media, and is a reception device. The unit may receive the message data in which the user identification information of the message exchange application assigned to the information generation device is designated as the destination information.

Based on the message data received by the receiving unit, the information generating unit identifies the information of the user of the terminal that is the source of the message data, and the ordered product, the specified media, and the specified user. Information indicating the relationship with the information of may be generated.
The information generation unit may specify the attributes of the user as the information of the user of the terminal, and generate information indicating the relationship between the ordered product, the specified media, and the attributes of the specified user. ..

In the information generation method according to the third aspect of the present invention, the mobile terminal uses message data executed by a computer for ordering a product from the mobile terminal based on the telephone number of the mobile terminal for communication. The step of receiving data via the communication line, and the contract information used in the communication contract of the mobile terminal, which associates the telephone number of the mobile terminal that identifies the user of the mobile terminal with the information of the user. With reference to the message data received in the receiving step, the media on which the product ordered by the user of the mobile terminal is displayed is identified, and the ordered product and the identified media are identified. It comprises a step of generating information indicating the relationship.

The information generation method according to the fourth aspect of the present invention is user identification information that identifies a user of the message exchange application from a terminal on which the message exchange application is executed, which is executed by the computer, and is assigned to the computer. The user identification information is designated as the destination information, and the step of receiving the message data for ordering the product using the user identification information assigned to the user of the terminal as the transmission source information, the user identification information, and the user. The product ordered by the user of the message exchange application is displayed based on the message data received in the receiving step by referring to the user information corresponding to the identification information and the contract information associated with the identification information. It comprises a step of identifying the media and generating information indicating the relationship between the ordered product and the media.

According to the present invention, it is possible to improve the accuracy of evaluating the effectiveness of advertisements for each medium.

It is a figure which shows the outline of the order management system which concerns on this Embodiment. It is a figure which shows the structure of the order management apparatus which concerns on this embodiment. It is a figure which shows an example of the contract information. It is a figure which shows an example of the information which associated the product identification information and the product information. It is a sequence diagram which shows the flow of processing between an order management device which concerns on a user's product purchase and a mobile terminal. It is a figure which shows an example of a message input screen. It is a figure which shows an example of the history information which concerns on 1st Embodiment. It is a figure which shows the example which displayed the text message included in the message data received from the order management apparatus. It is a figure which shows an example of the ordering page. It is a figure which shows an example of the statistical information. It is a figure explaining the concept of the order management system which concerns on 3rd Embodiment. It is a figure which shows an example of the history information which concerns on 3rd Embodiment.

<First Embodiment>
[Configuration of order management system S]
FIG. 1 is a diagram showing an outline of an order management system S according to the first embodiment.
The order management system S includes a statistical information output device 1 and a mobile terminal 2, and receives a purchase request for a product advertised in media such as a television or a magazine from a user of the mobile terminal 2 and purchases the product. It is a system that carries out the procedures related to.

In the order management system S, the mobile terminal 2 is, for example, a mobile phone such as a smartphone, and communicates with the statistical information output device 1 via a communication network such as a mobile phone network or the Internet. The statistical information output device 1 is a computer provided with a control unit and a storage unit, and is operated by, for example, a telecommunications carrier that provides a communication line to the mobile terminal 2. The statistical information output device 1 receives information about a product from one or more sellers who sell the product via a television, a magazine, or the like.

The user of the mobile terminal 2 purchases a product advertised in media such as a television or a magazine. Media such as televisions and magazines indicate the product number for ordering the product and the destination of the message data to be transmitted when the product is purchased. Here, the destination of the message data indicates the statistical information output device 1. In addition, the product number includes media identification information that identifies the medium on which the product number is displayed. In the following description, media such as television and magazines are simply referred to as media.

When a user of the mobile terminal 2 purchases a product advertised in the media, he / she executes a message exchange application for exchanging text messages with other users and causes the mobile terminal 2 to display a message input screen. On the message input screen, the user specifies a destination indicating the statistical information output device 1 and inputs a product number ((1) in FIG. 1).

In the example shown in FIG. 1, the user specifies "# 1234" as the destination indicating the statistical information output device 1 and inputs "98765432101" as the product number on the message input screen. The mobile terminal 2 transmits message data including a product number to the statistical information output device 1 which is a designated destination in response to a user operation ((2) in FIG. 1). The source information included in the message data includes user identification information that identifies the user of the mobile terminal 2.

The statistical information output device 1 stores the user information including the user account information of the mobile terminal 2 and the information for designating the address or the destination used for delivering the product, and the user identification information in advance in association with each other. , The product number and the product information about the product are associated and stored in advance. When the statistical information output device 1 receives the message data, the user information associated with the user identification information as the source information included in the message data and the product associated with the product number included in the message data. Based on the information, the order information related to the purchase of the product is generated. The statistical information output device 1 generates the URL of the ordering page indicating the generated ordering information ((3) in FIG. 1).
The statistical information output device 1 stores the product number included in the message data in order to generate statistical information used for evaluating the effectiveness of the advertisement for each medium ((4) in FIG. 1).

The statistical information output device 1 sends message data including the generated URL to the mobile terminal 2 by using the user identification information of the mobile terminal 2 as a destination ((5) in FIG. 1).
When the mobile terminal 2 receives the message data, the mobile terminal 2 displays the URL included in the message data and accepts the user to select the URL. When the mobile terminal 2 accepts the selection of the URL, it transmits a request for acquiring the ordering page corresponding to the URL to the statistical information output device 1 ((6) in FIG. 1).

Upon receiving the acquisition request for the ordering page, the statistical information output device 1 generates an ordering page including the ordering information and transmits the ordering page to the mobile terminal 2 ((7) and (8) in FIGS. 1). ). The mobile terminal 2 displays the received ordering page and receives a confirmation instruction for product purchase from the user. The mobile terminal 2 transmits a payment request to the statistical information output device 1 in response to receiving the confirmation instruction ((9) in FIG. 1). The statistical information output device 1 performs payment processing in response to receiving the payment request ((10) in FIG. 1).

The statistical information output device 1 sets the ordered product and the media based on the product identification information for identifying the product and the media identification information included in the plurality of product numbers stored for generating the statistical information. Statistical information indicating the relationship is generated, and the statistical information is output to the seller terminal 3 used by the seller who sells the product ((11) in FIG. 1).

By doing so, the seller can accurately determine the effectiveness of advertisements for each media based on the statistical information generated based on the message data sent from the user who is willing to purchase the product. Can be evaluated well.
Subsequently, the configuration of the statistical information output device 1 will be described.

[Configuration of statistical information output device 1]
FIG. 2 is a diagram showing a configuration of the statistical information output device 1 according to the first embodiment. The statistical information output device 1 includes a communication unit 11, a storage unit 12, and a control unit 13.

The communication unit 11 communicates with the mobile terminal 2 via a communication network such as the Internet or a mobile phone line.
The storage unit 12 is, for example, a ROM, a RAM, a hard disk, or the like. The storage unit 12 stores various programs for operating the statistical information output device 1. The storage unit 12 uses the control unit 13 of the statistical information output device 1 as a reception unit 131, a storage control unit 132, an order information generation unit 133, a display control unit 134, a settlement unit 135, a statistical information generation unit 136, and an output unit 137. Memorize the order management program to function as. The storage unit 12 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via a communication network.

Further, the storage unit 12 stores the contract information used in the contract of the mobile terminal 2. Here, the contract information includes, for example, user information including information indicating a destination used for delivery of goods, user attributes, and account information of a user used for settlement of purchase of goods, and telephone numbers as user identification information. Information associated with a number. FIG. 3 is a diagram showing an example of contract information.

As shown in FIG. 3, the user information includes a user's name, address information which is information indicating a destination, user's attributes, and account information. The user's attributes include information indicating the user's gender, the user's age, and the like. In addition to the contract information, the storage unit 12 may store the telephone number of the mobile terminal 2 in association with the user's attributes such as the user's hobbies and tastes. The account information includes the account number of the communication charge deduction account of the mobile terminal 2, the credit card number used by the user for payment such as purchase of goods, and the electronic money balance. In addition, the account information includes the amount of points held in response to the purchase of the product or the use of the mobile terminal 2, and the password used for user authentication performed at the time of purchasing the product or the like. The contract information may be stored in an external contractor information management server capable of communicating via a communication network. In this case, the statistical information output device 1 may acquire contract information by referring to an external contractor information management server instead of the storage unit 12.

In addition, the storage unit 12 stores the product number of the product sold via the media and the product information related to the product. FIG. 4 is a diagram showing an example of information in which the product number and the product information are associated with each other. As shown in FIG. 4, the product number includes seller identification information for identifying the seller who sells the product, product identification information for identifying the product, and media identification information for identifying the medium on which the product number is displayed. It is included. In the present embodiment, the product number is 11 digits. For example, the 1st to 4th digits from the left of the product number are the seller identification information, the 5th to 10th digits from the left are the product identification information, and the 11th digit from the left is the media identification information.

In addition, the product information includes the product name and the price of the product. Here, the product number and the product information are managed by the seller of the product. For example, the seller can add the product number and the product information stored in the storage unit 12 or update the product information via the seller terminal 3.
Further, the storage unit 12 stores the seller identification information in association with the seller information including the name and address of the seller.

The control unit 13 is, for example, a CPU. The control unit 13 controls the functions related to the statistical information output device 1 by executing various programs stored in the storage unit 12. The control unit 13 includes a reception unit 131, a memory control unit 132, an order information generation unit 133, a display control unit 134, a settlement unit 135, a statistical information generation unit 136, and an output unit 137.

Below, while referring to the processing flow between the statistical information output device 1 related to the user's product purchase and the mobile terminal 2, the receiving unit 131, the storage control unit 132, the ordering information generation unit 133, the display control unit 134, and the settlement The functions of the unit 135, the statistical information generation unit 136, and the output unit 137 will be described. FIG. 5 is a sequence diagram showing a processing flow between the statistical information output device 1 related to the user's product purchase and the mobile terminal 2.

First, when the user purchases a product advertised in the media, the user operates the mobile terminal 2 to execute a message exchange application for exchanging text messages. In the following description, it is assumed that the message exchange application is an application that sends and receives short messages.

The mobile terminal 2 receives the destination of the message data and the text message on the message input screen 21 displayed by the message exchange application (S1). FIG. 6 is a diagram showing an example of the message input screen 21. As shown in FIGS. 6A and 6B, the message input screen 21 is provided with a destination selection area 211, a message input area 212, and a message display area 213. In the example shown in FIG. 6A, the telephone number "# 1234" corresponding to the statistical information output device 1 is input to the destination selection area 211 as the destination indicating the statistical information output device 1. Further, it can be confirmed that the product number "98765432101" is displayed as a text message input by the user of the mobile terminal 2 in the message display area 213.

The telephone number corresponding to the statistical information output device 1 is a 4-digit abbreviated number starting with "#", but is not limited to this, and is a telephone number assigned to a mobile phone or a fixed telephone. May be good.

Further, as shown in FIG. 6B, the message display area 213 may include a plurality of product numbers. Here, when a plurality of product numbers are included in the message display area 213, the plurality of product numbers may be distinguished by line breaks or by symbols such as commas and colons.

In response to the user performing the message data transmission operation, the mobile terminal 2 has the destination information indicating the destination and the information indicating the source of the mobile terminal 2 based on the destination specified on the message input screen 21. The message data including the sender information including the telephone number and the text message input on the message input screen 21 is transmitted to the statistical information output device 1. Specifically, the mobile terminal 2 accesses the short message service center (SMSC) (not shown) and transmits message data to the SMSC. The SMSC transmits the received message data to the statistical information output device 1 based on the destination information.

The receiving unit 131 receives from the mobile terminal 2 message data including a text message including a product number for ordering a product and sender information indicating a telephone number (user identification information) of the mobile terminal 2.
When the receiving unit 131 receives the message data, the storage control unit 132 includes the product number included in the message data, the reception time of the message data, and the telephone number of the mobile terminal 2 indicated by the source information included in the message data. , The attribute of the user corresponding to the telephone number is associated with and stored in the storage unit 12 (S2).

Specifically, the storage control unit 132 refers to the contract information stored in the storage unit 12, and the user associated with the telephone number of the mobile terminal 2 included as the source information in the received message data. Identify the attributes of. Then, the storage control unit 132 stores the product number included in the received message data, the reception time of the message data, the telephone number of the mobile terminal 2, and the user's attribute in the storage unit 12 as history information. ..

FIG. 7 is a diagram showing an example of history information stored in the storage unit 12. As shown in FIG. 7, the product number, the reception time of the message data, the telephone number of the mobile terminal 2, and the user's attribute are associated with each of the plurality of message data received by the receiving unit 131. It can be confirmed that The history information shown in FIG. 7 includes a payment method, which is stored when the purchase of the product is confirmed.

The order information generation unit 133 generates order information related to the user who purchases the product based on the contract information (user information) associated with the telephone number of the mobile terminal 2 corresponding to the received message data, and also generates the order information. A URL indicating an ordering page including ordering information is generated (S3). Here, the ordering information generation unit 133 generates ordering information including the product information corresponding to the product number included in the text message.

Specifically, the ordering information generation unit 133 refers to the contract information shown in FIG. 3 and obtains the user information associated with the telephone number of the mobile terminal 2 indicated by the sender information included in the received message data. Identify.

Subsequently, the ordering information generation unit 133 relates to the product corresponding to the product number based on the seller identification information and the product identification information included in the product number indicated by the text message included in the received message data. Identify the information you want to do. Specifically, the ordering information generation unit 133 refers to the storage unit 12 and sells the seller's name, address, and the like corresponding to the seller identification information included in the product number as information related to the product. Identify personal information. Further, the ordering information generation unit 133 refers to the storage unit 12 and identifies the product information associated with the product identification information as the information related to the product.

Subsequently, the ordering information generation unit 133 generates ordering information including at least a part of the user information and the information related to the specified product.
Subsequently, the ordering information generation unit 133 generates a URL indicating an ordering page including the generated ordering information. This URL is a URL destined for the statistical information output device 1, and includes parameters for uniquely specifying the generated order information. The order information generation unit 133 associates the generated order information with the parameters included in the generated URL and stores them in the storage unit 12.

Subsequently, the display control unit 134 causes the mobile terminal 2 to display the generated order information. The display control unit 134 causes the mobile terminal 2 to display a URL indicating the address of the ordering page indicating the generated ordering information, and displays the ordering page in response to the selection of the URL.

Specifically, the display control unit 134 transmits message data including a text message indicating the URL generated in S3 to the mobile terminal 2 via the SMSC. Here, the display control unit 134 carries the message data including the telephone number of the mobile terminal 2 indicated by the source information included in the message data received by the receiving unit 131 in the destination information and the generated URL in the text message. Send to terminal 2.

When the mobile terminal 2 receives the message data, the mobile terminal 2 causes the text message included in the message data to be displayed on its own display unit. FIG. 8 is a diagram showing an example in which a text message included in the message data received from the statistical information output device 1 is displayed. As shown in FIG. 8, it can be confirmed that a text message including a URL is displayed in the message display area 213 of the message input screen 21 of the mobile terminal 2.

Subsequently, the mobile terminal 2 determines whether or not the URL is selected by the user operating the mobile terminal 2 (S4). When the mobile terminal 2 determines that the URL has been selected, the mobile terminal 2 transmits a request for acquiring the ordering page to the statistical information output device 1. The request to obtain the ordering page contains parameters that are part of the selected URL. When the display control unit 134 receives the acquisition request, the display control unit 134 refers to the storage unit 12, identifies the ordering information associated with the parameters included in the acquisition request, and displays the ordering page including the specified ordering information. Generate (S5).

The display control unit 134 transmits the generated ordering page to the mobile terminal 2 and displays the ordering page (S6). FIG. 9 is a diagram showing an example of the ordering page 22. Here, a part of the ordering page 22 is displayed on the mobile terminal 2. The mobile terminal 2 displays the non-displayed portion of the ordering page 22 in response to receiving the scroll operation from the user. As shown in FIG. 9, on the ordering page 22, the amount of the purchased product, the payment method, whether or not the points are used, the purchaser information corresponding to the user information, and the password for authentication are input. There is a column, a purchase button that accepts a confirmation instruction for purchasing the product, and a cancel button that accepts the cancellation of the product purchase.

On the ordering page 22 shown in FIG. 9, as a payment method, a method of paying by adding up the communication charge of the mobile terminal 2 and the billing amount related to the purchase of the product is selected. The payment method includes credit card payment and electronic money payment, and the user of the mobile terminal 2 can select any of a plurality of payment methods.

Subsequently, the mobile terminal 2 determines whether or not the password is input in the password input field on the ordering page 22 and the purchase button is pressed (S7). When the mobile terminal 2 determines that the purchase button has been pressed, it determines that the product purchase confirmation instruction has been given, and transmits the settlement request to the statistical information output device 1. The payment request includes, for example, a product number of a product to be purchased, a telephone number of a mobile terminal 2, information indicating a payment method, information indicating whether or not points are used, and a personal identification number. Here, the payment request may include purchaser information corresponding to the user information.

Upon receiving the payment request from the mobile terminal 2, the payment unit 135 of the statistical information output device 1 performs payment processing (S8). First, the settlement unit 135 refers to the contract information shown in FIG. 3 and identifies the password associated with the telephone number of the mobile terminal 2 included in the settlement request. Then, the settlement unit 135 determines whether or not the specified password matches the password entered on the ordering page 22 and included in the payment request. The settlement unit 135 setstles when it is determined that the passwords match.

The settlement unit 135 refers to the storage unit 12, specifies the price of the product corresponding to the product number included in the payment request, and makes a payment based on the price of the product. Here, the settlement unit 135 makes a settlement based on the payment method and whether or not the points are used, which are selected on the ordering page 22. For example, when the payment method is selected to be the sum of the communication charge of the mobile terminal 2 and the billing amount related to the purchase of the product, the payment unit 135 charges the user of the mobile terminal 2. The billed amount related to the purchase of the product is added to the billed amount based on the contract of the mobile terminal 2 and settled, and the billed amount is deposited in the account designated by the seller.

Here, the storage control unit 132 stores the payment method included in the payment request in association with the history information in response to the payment request being received by the payment unit 135. For example, when the payment unit 135 receives the payment request, the storage control unit 132 refers to the history information, corresponds to the product number and the telephone number included in the payment request, and stores the information indicating the payment method. Identify missing history information. The storage control unit 132 stores information indicating the payment method included in the payment request in the payment method corresponding to the specified history information.

The storage control unit 132 stores the history information in which the payment method is not stored even after a certain period of time has passed since the storage in the storage unit 12, that is, the history information corresponding to the unpurchased product. You may erase from. By doing so, the statistical information output device 1 can make the history information stored in the storage unit 12 correspond to the product whose purchase is confirmed.

The statistical information output device 1 sends the name and address of the user included in the user information of the user of the mobile terminal 2 who purchased the product to the seller terminal 3 used by the seller in response to the completion of the payment. Notify the information to be shown and the item number of the purchased item, and request delivery of the item. As a result, the seller delivers the product purchased by the user of the mobile terminal 2 to the address of the user.

The statistical information generation unit 136 is ordered based on the product identification information for identifying the product and the media identification information for identifying the medium on which the product number is displayed, which are included in the plurality of product numbers stored in the storage unit 12. Generate statistical information showing the relationship between the product and the media.

For example, the statistical information generation unit 136 refers to the history information stored in the storage unit 12 at predetermined time (for example, one day), and for each of the plurality of product numbers, the product number stored in the history information. Generate statistical information by aggregating the number of. FIG. 10 is a diagram showing an example of statistical information. As shown in FIG. 10, since the product number includes the seller identification information, the product identification information, and the media identification information, the same seller identification information and the product identification information can be used for each media. It will be a different item number. Therefore, since the same seller identification information and the product number having the same product identification information are aggregated for each media identification information, the statistical information generation unit 136 specifies the order quantity of the same product in each of the plurality of media. can do.

The output unit 137 outputs the statistical information generated by the statistical information generation unit 136. Specifically, the output unit 137 transmits the statistical information to the seller terminal 3 of the seller corresponding to the seller identification information included in the product number. By doing so, the seller can confirm the statistical information corresponding to the product he / she sells.

The statistical information generation unit 136 further relates the ordered product, the attribute of the user who ordered the product, and the media based on the user's attribute included in the history information stored in the storage unit 12. You may generate statistical information indicating.

For example, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each user attribute. That is, the statistical information generation unit 136 may calculate a subtotal for each user attribute with respect to the total number for each product number shown in FIG. Here, the user attribute includes a plurality of information such as the user's gender and age. Therefore, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each attribute of one user.
By doing so, the seller can analyze the relationship between the media and the attributes of the user, for example, selecting media that is highly effective for the attributes of the target user who sells the product. Can be done.

Further, the statistical information generation unit 136 further indicates the relationship between the ordered product, the time when the product was ordered, and the media based on the reception time included in the history information stored in the storage unit 12. Statistical information may be generated.

For example, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each time zone to which the reception time belongs. That is, the statistical information generation unit 136 may calculate a subtotal for each time zone to which the reception time belongs for the total number for each product number shown in FIG. The statistical information generation unit 136 may generate statistical information by calculating the total number of product numbers for each month, weekly, daily, and day of the week.
By doing so, the seller can select a time zone and media in which the effectiveness of the advertisement is high, based on the relationship between the time when the product was ordered and the media.

Further, the statistical information generation unit 136 further indicates the relationship between the ordered product, the payment method of the amount of the product, and the media based on the payment method included in the history information stored in the storage unit 12. Statistical information may be generated.

For example, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each payment method. That is, the statistical information generation unit 136 may calculate a subtotal for each payment method with respect to the total number for each product number shown in FIG.
By doing so, the seller can analyze whether or not the tendency of the media viewed by the user is seen depending on the payment method of the amount of the product.

Further, even if the statistical information generation unit 136 generates the statistical information of the product number including the seller identification information in response to receiving the statistical information generation request including the seller identification information from the seller terminal 3. Good. Then, the output unit 137 may transmit the statistical information to the seller terminal 3 that has transmitted the statistical information generation request in response to the statistical information generation unit 136 generating the statistical information.

In addition, the statistical information generation unit 136 receives the statistical information generation request including the seller identification information and the product identification information from the seller terminal 3, and the product number including the seller identification information and the product identification information. Statistical information may be generated.

[Effect in the first embodiment]
As described above, the statistical information output device 1 according to the first embodiment is a medium on which the product identification information for identifying the product and the product number, which are included in the plurality of product numbers stored in the storage unit 12, are displayed. Based on the media identification information that identifies the product, statistical information indicating the relationship between the ordered product and the media is generated, and the generated statistical information is output.

By doing so, the seller to whom the statistical information is output is based on the statistical information generated based on the message data sent from the user who has the intention to purchase the product, for each media. The effectiveness of the advertisement can be evaluated accurately.

<Second Embodiment>
[Generate statistical information based on location information]
Subsequently, the order management system S according to the second embodiment will be described. In the order management system S according to the second embodiment, the statistical information output device 1 is different from the first embodiment in that statistical information is generated based on the position information corresponding to the position of the mobile terminal 2. Hereinafter, the parts different from the first embodiment will be described. The same parts as those in the first embodiment will be omitted as appropriate.

In the second embodiment, the receiving unit 131 receives message data and position information indicating the position of the mobile terminal 2 from the mobile terminal 2. Here, the position information is, for example, latitude information indicating the latitude corresponding to the position of the mobile terminal 2 and longitude information indicating the longitude corresponding to the position of the mobile terminal 2.

The statistical information output device 1 according to the second embodiment is a base station of the mobile terminal 2 that relays communication between the mobile terminal 2 and the statistical information output device 1, and which directly receives message data from the mobile terminal 2. A position specifying unit for specifying the position of the mobile terminal 2 may be provided by acquiring position information indicating the position of the base station from a station (not shown). For example, when the receiving unit 131 cannot receive the position information from the mobile terminal 2, the position specifying unit acquires the position information indicating the position of the base station from the base station of the mobile terminal 2 that has received the message data. May be good.

The storage control unit 132 stores the product number included in the message data received by the reception unit 131 and the position information received by the reception unit 131 or the position information specified by the position identification unit in the storage unit 12. Specifically, the storage control unit 132 sets the product number included in the received message data, the destination information, the reception time of the message data, the telephone number of the mobile terminal 2, the user attribute, and the location information. It is associated and stored in the storage unit 12 as history information.

The statistical information generation unit 136 further generates statistical information indicating the relationship between the ordered product, the position where the product was ordered, and the media, based on the position information stored in the storage unit 12. Specifically, the statistical information generation unit 136 totals the number of product numbers included in the history information for each region including the location information included in the history information stored in the storage unit 12 and for each product number. By doing so, statistical information is generated. Here, it is assumed that the area is an area obtained by dividing the map into a plurality of areas based on latitude and longitude.
The output unit 137 transmits the statistical information generated by the statistical information generation unit 136 to the seller terminal 3 of the seller.

[Effect in the second embodiment]
As described above, the statistical information output device 1 according to the second embodiment includes the ordered product, the position where the product was ordered, and the media based on the position information stored in the storage unit 12. Generate statistical information showing the relationship between. By doing so, the seller can analyze in which region and in what media the high advertising effect can be obtained based on the statistical information.

<Third Embodiment>
[Identify media based on destination information]
Subsequently, the order management system S according to the third embodiment will be described. In the order management system S according to the third embodiment, the statistical information output device 1 is different from the first embodiment in that the media corresponding to the ordered product is specified based on the destination information different for each medium.

FIG. 11 is a diagram for explaining the concept of the order management system S according to the third embodiment.
As shown in FIG. 11, in the order management system S according to the third embodiment, different destination information is assigned to each medium. For example, the destination information corresponding to the product displayed on the television indicates "# 1234", and the destination information corresponding to the product displayed on the magazine indicates "# 5678". Although these destination information are different from each other, the destinations indicated by these destination information all indicate the statistical information output device 1.
Further, in the third embodiment, the product number does not include the media identification information, but includes only the seller identification information and the product identification information.

When the user of the mobile terminal 2 purchases a product advertised on the television, the telephone number "#" displayed on the television as a destination indicating the statistical information output device 1 in the destination selection area 211 of the message input screen 21. In addition to inputting "1234", the product number "9876543210" is input to the message input area 212.

Further, when the user of the mobile terminal 2 purchases a product advertised in a magazine, the telephone number displayed on the television as the destination indicating the statistical information output device 1 in the destination selection area 211 of the message input screen 21. In addition to inputting "# 5678", the product number "9876543210" is input to the message input area 212.

The mobile terminal 2 accesses the SMSC in response to the user performing a message data transmission operation, and transmits including the destination information and the telephone number of the mobile terminal 2 based on the destination specified on the message input screen 21. Message data including the original information and the text message input on the message input screen 21 is transmitted to the statistical information output device 1. When the telephone number indicated by the destination information is "# 1234" or "# 5678", the SMSC transmits the received message data to the statistical information output device 1.

The storage control unit 132 stores the product number included in each of the plurality of message data received by the reception unit 131 in the storage unit 12 in association with the destination information. Specifically, the storage control unit 132 associates the product number included in the received message data, the destination information, the reception time of the message data, the telephone number of the mobile terminal 2, and the user's attribute with the history information. Is stored in the storage unit 12. FIG. 12 is a diagram showing an example of history information according to the third embodiment. As shown in FIG. 12, it can be confirmed that the history information includes the destination information included in the received message data.

The statistical information generation unit 136 includes the ordered product and the ordered product based on the plurality of product numbers stored in the storage unit 12 and the media identification information associated with the destination information that identifies the media on which the product number is posted. Generate statistical information that shows the relationship with the media.

For example, the storage unit 12 stores the destination information and the media identification information of the media corresponding to the destination information in association with each other. The statistical information generation unit 136 refers to the history information stored in the storage unit 12 and identifies the media identification information associated with the destination information. Then, the statistical information generation unit 136 refers to the history information and generates statistical information by totaling the number of product numbers for each product number and for each media identification information associated with the destination information.

[Effect in the third embodiment]
As described above, the statistical information output device 1 according to the third embodiment is a medium that identifies a plurality of product numbers stored in the storage unit 12 and a medium on which the product number is posted, which is associated with the destination information. Based on the identification information, statistical information showing the relationship between the ordered product and the media is generated. By doing so, the statistical information output device 1 of the third embodiment can specify the order quantity for each medium of the same product as in the statistical information output device 1 of the first embodiment. The effectiveness of advertisements for each media can be evaluated accurately.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments. It will be apparent to those skilled in the art that various changes or improvements can be made to the above embodiments. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those shown above, and all or a part thereof may be in arbitrary units according to various additions or functional loads. It can be functionally or physically distributed and integrated.

For example, in the above-described embodiment, the message exchange application has been described as being an application for sending and receiving short messages, but the present invention is not limited to this. For example, the message exchange application may be an application (for example, LINE (registered trademark)) that sends and receives text messages by using a user ID such as a nickname that identifies a user as a destination and a sender. In this case, for example, at the start of using the application, the statistical information output device 1 may accept the information indicating the destination and the account information shown in the above-described embodiment, and the user ID. Then, in the statistical information output device 1, the user information including the information indicating the destination and the account information may be associated with the user ID and stored in the storage unit 12 as contract information.

Then, when the user of the mobile terminal 2 purchases a product, the message data including the product number is statistic by designating the user ID assigned to the statistical information output device 1 as the destination information of the statistical information output device 1. It is transmitted to the information output device 1. When the statistical information output device 1 receives the message data, it identifies the user information associated with the user ID of the mobile terminal 2 as the source information, and also identifies the product information associated with the product number. Then, the statistical information output device 1 generates ordering information including the specified user information and product information.

Further, the statistical information output device 1 may associate the user ID of the user with the contract information in which the user information including the information indicating the destination and the account information is associated in advance with the telephone number of the user. Then, the statistical information output device 1 receives the message data from the mobile terminal 2, and the contract information related to the user ID corresponding to the telephone number of the mobile terminal 2 included in the message data as the source information. And the order information may be generated based on the product information associated with the product number included in the message data.

1 ... Order management device, 11 ... Communication unit, 12 ... Storage unit, 13 ... Control unit, 131 ... Reception unit, 132 ... Storage control unit, 133 ... Order information Generation unit, 134 ... Display control unit, 135 ... Payment unit, 136 ... Statistical information generation unit, 137 ... Output unit, 2 ... Mobile terminal, 3 ... Seller terminal, S・ ・ ・ Order management system

Claims (13)

A storage unit that stores contract information associated with the telephone number of the mobile terminal that identifies the user of the mobile terminal and the information of the user, which is used in the communication contract of the mobile terminal.
Message data for ordering a product from the mobile terminal based on the telephone number of the mobile terminal, identifying product identification information for identifying the product ordered by the user and media for promoting the product. A receiving unit that receives message data including media identification information to be used via a communication line used by the mobile terminal for communication.
An information generation unit that generates information indicating an order quantity of the same product in each of the media based on the product identification information included in the message data received by the reception unit and the media identification information .
An information generator comprising. The information generation unit identifies the information of the user of the mobile terminal from which the message data is transmitted based on the contract information and the message data received by the receiving unit, and the ordered product and the product. Generates information that shows the relationship between the media that advertised the product and the information of the identified user.
The information generator according to claim 1. The information generation unit identifies the attributes of the user as the information of the user of the mobile terminal, and generates information indicating the relationship between the ordered product, the media promoting the product, and the attributes of the specified user. To do,
The information generator according to claim 2. The information generation unit identifies the ordered product based on the product identification information included in the message data received by the receiving unit.
The information generator according to any one of claims 1 to 3. Upon receiving the message data, an order information generation unit that generates order information including information related to the product corresponding to the product identification information based on the product identification information included in the message data.
A display control unit that displays the generated page containing the ordering information on the mobile terminal, and
Further prepare
The information generator according to any one of claims 1 to 4. When a payment request corresponding to an order for a product corresponding to the product identification information is received from the mobile terminal, the payment unit that adds the billing amount related to the purchase of the product to the billing amount based on the contract of the mobile terminal and setstles. Further prepare,
The information generator according to any one of claims 1 to 5. The message data includes seller identification information that identifies the seller who sells the product.
The information generation unit identifies the seller identification information included in the message data received by the reception unit, and generates information indicating the relationship between the ordered product and the specified seller identification information.
The information generator according to any one of claims 1 to 6. The mobile terminal can execute a message exchange application for exchanging text messages.
The receiving unit receives the message data as a text message from the mobile terminal on which the message exchange application is executed.
The information generator according to any one of claims 1 to 7. A storage unit that stores contract information associated with user identification information that identifies a user of a message exchange application and the user's information.
Message data for ordering a product using the user identification information as transmission source information from a terminal on which the message exchange application is executed, the product identification information that identifies the product ordered by the user, and the product. A receiver that receives message data, including media identification information that identifies the media that advertises
An information generation unit that generates information indicating an order quantity of the same product in each of the media based on the product identification information included in the message data received by the reception unit and the media identification information .
It is an information generator equipped with
The receiving unit receives the message data in which the user identification information of the message exchange application assigned to the information generator is designated as the destination information.
Information generator. Based on the message data received by the receiving unit, the information generating unit identifies the information of the user of the terminal that is the source of the message data, and the ordered product, the media that advertises the product, and the media that advertises the product . Generate information that shows the relationship with the information of the identified user,
The information generator according to claim 9. The information generation unit identifies the attributes of the user as the information of the user of the terminal, and generates information indicating the relationship between the ordered product, the media promoting the product, and the attributes of the specified user. ,
The information generator according to claim 10. Computer runs,
Message data for ordering a product from a mobile terminal based on the telephone number of the mobile terminal, product identification information identifying the product ordered by the user of the mobile terminal, and media for promoting the product. A step of receiving message data including media identification information for identifying the mobile terminal via a communication line used for communication by the mobile terminal, and
The contract information used in the communication contract of the mobile terminal and which associates the telephone number of the mobile terminal that identifies the user of the mobile terminal with the information of the user is referred to and received in the receiving step. A step of generating information indicating an order quantity of the same product in each of the media based on the product identification information included in the message data and the media identification information .
Information generation method including. Computer runs,
The user identification information that identifies the user of the message exchange application from the terminal on which the message exchange application is executed, and the user identification information assigned to the computer is designated as the destination information and assigned to the user of the terminal. Message data for ordering a product whose source information is user identification information, the product identification information that identifies the product ordered by the user and the media identification information that identifies the media that advertises the product. Steps to receive the including message data and
The product identification information included in the message data received in the receiving step and the media identification information are referred to by referring to the contract information associated with the user identification information and the user information corresponding to the user identification information. Based on the steps to generate information indicating the order quantity of the same product in each of the media ,
Information generation method including.

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