JP6464065B2 - Statistical information output device and statistical information output method - Google Patents

Description

  The present invention relates to a statistical information output device and a statistical information output method.

  Conventionally, products and services are advertised through media such as television and magazines. In order to carry out such advertisements, a large amount of money is required, so it is desired to advertise products with effective media. On the other hand, Patent Document 1 discloses a system that evaluates the effectiveness of advertisement for each media based on a total value obtained by aggregating questionnaire information about purchase awareness of an advertisement viewer for each of a plurality of media. ing.

JP 2009-37484 A

  In the system described in Patent Document 1, it is possible to evaluate the effectiveness of advertisement for each medium based on the total value of a questionnaire. However, since the viewer of the advertisement and the purchaser of the product do not necessarily match, for example, even if the media is evaluated by the advertisement viewer as having high advertising effectiveness, It may be an advertising medium with a low contribution. Furthermore, in the system described in Patent Document 1, it is difficult for the purchaser of the product to actually grasp the advertisement of the product published on which media and purchase the product. For this reason, it is required to improve the accuracy of evaluating the effectiveness of advertisements for each medium.

  Therefore, the present invention has been made in view of these points, and an object thereof is to provide a statistical information output device and a statistical information output method capable of improving the accuracy of evaluating the effectiveness of advertisements for each medium. To do.

  The statistical information generating apparatus according to the first aspect of the present invention includes: a receiving unit that receives message data including a product number for ordering a product from a mobile terminal; and a plurality of the message data received by the receiving unit. A storage control unit that stores the product number included in each storage unit in a storage unit, product identification information that identifies the product included in the plurality of product numbers stored in the storage unit, and the product number are displayed. A statistical information generating unit that generates statistical information indicating the relationship between the ordered product and the medium, and an output unit that outputs the generated statistical information.

  A statistical information generating apparatus according to a second aspect of the present invention, from a mobile terminal, a receiving unit that receives the message data including a product number for ordering a product and destination information indicating a destination of the message data; A storage control unit that associates and stores the product number included in each of the plurality of message data received by the receiving unit and the destination information in a storage unit, and the plurality of product numbers stored in the storage unit And a statistical information generation unit that generates statistical information indicating the relationship between the ordered product and the medium based on the media identification information that identifies the medium on which the product number is posted, associated with the destination information And an output unit for outputting the generated statistical information.

The output unit may transmit the statistical information to a terminal corresponding to seller identification information for identifying a seller of the product, which is included in the product number.
The storage unit stores user identification information for identifying a user of the mobile terminal in association with an attribute of the user, and the reception unit receives the message data including transmission source information indicating the user identification information. The storage control unit stores the product number included in the message data received by the reception unit in association with the attribute of the user corresponding to the transmission source information in the storage unit, and generates the statistical information. The unit may further generate statistical information indicating a relationship between the ordered product, the attribute of the user who ordered the product, and the media based on the user attribute stored in the storage unit.

  The storage control unit associates the product number included in the message data received by the reception unit with the reception time of the message data and stores the associated information in the storage unit, and the statistical information generation unit includes the storage unit The statistical information indicating the relationship between the ordered product, the time when the product was ordered, and the media may be generated based on the reception time stored in the table.

  The receiving unit receives the message data and position information indicating the position of the portable terminal from the portable terminal, and the storage control unit includes the product number included in the message data received by the receiving unit. And the location information received by the reception unit is stored in the storage unit, the statistical information generation unit is further based on the location information stored in the storage unit, Statistical information indicating the relationship between the position where the product is ordered and the media may be generated.

  From the base station of the mobile terminal that has received the message data, a location specifying unit that specifies the location of the mobile terminal by acquiring location information indicating the location of the base station, and the storage control unit, The product number included in the message data received by the receiving unit and the location information indicating the location of the mobile terminal specified by the location specifying unit may be associated with each other and stored in the storage unit.

  The storage control unit stores the product number included in the message data received by the receiving unit in association with a payment method of the amount of the product corresponding to the product number, and the statistical information generation unit Further, based on the payment method stored in the storage unit, statistical information indicating the relationship between the ordered product, the payment method of the amount of the product, and the media may be generated.

  The statistical information output method according to the third aspect of the present invention includes a step of receiving message data including a product number for ordering a product from a mobile terminal, which is executed by a computer, and the plurality of received message data The product number included in each of the product number is stored in the storage unit, the product identification information for identifying the product included in the plurality of product numbers stored in the storage unit, and the product number are displayed. The method includes the steps of generating statistical information indicating the relationship between the ordered product and the media based on the media identification information for identifying the media, and outputting the generated statistical information.

  According to a fourth aspect of the present invention, there is provided a statistical information output method, wherein the message data including a product number for ordering a product from a mobile terminal and destination information indicating a destination of message data is executed by a computer. A step of receiving, a step of associating and storing the product number included in each of the plurality of received message data and the destination information, and a plurality of the product numbers stored in the storage unit, Generating statistical information indicating the relationship between the ordered product and the media based on the media identification information identifying the media on which the product number is posted, associated with the destination information, and Outputting the statistical information.

  According to the present invention, it is possible to improve the accuracy of evaluating the effectiveness of an advertisement for each medium.

It is a figure which shows the outline | summary of the order management system which concerns on this embodiment. It is a figure which shows the structure of the order management apparatus which concerns on this embodiment. It is a figure which shows an example of contract information. It is a figure which shows an example of the information which linked | related product identification information and product information. It is a sequence diagram which shows the flow of a process with the order management apparatus which concerns on a user's goods purchase, and a portable terminal. It is a figure which shows an example of a message input screen. It is a figure showing an example of history information concerning a 1st embodiment. It is a figure which shows the example by which the text message contained in the message data received from the order management apparatus was displayed. It is a figure which shows an example of the page for ordering. It is a figure which shows an example of statistical information. It is a figure explaining the concept of the order management system which concerns on 3rd Embodiment. It is a figure which shows an example of the historical information which concerns on 3rd Embodiment.

<First Embodiment>
[Configuration of Order Management System S]
FIG. 1 is a diagram showing an outline of an order management system S according to the first embodiment.
The order management system S includes a statistical information output device 1 and a mobile terminal 2. The order management system S receives a purchase request for a product advertised in a medium such as a television or a magazine from the user of the mobile terminal 2, and purchases the product. It is a system that performs the procedure concerning.

  In the order management system S, the mobile terminal 2 is a mobile phone such as a smartphone, and communicates with the statistical information output apparatus 1 via a communication network such as a mobile phone network or the Internet. The statistical information output device 1 is a computer including a control unit and a storage unit, and is operated by, for example, a communication provider that provides a communication line to the mobile terminal 2. The statistical information output device 1 accepts information related to products from one or more sellers who sell products via a television or a magazine.

  The user of the mobile terminal 2 purchases a product advertised on media such as a television or a magazine. In media such as televisions and magazines, a product number for ordering a product and a destination of message data transmitted when purchasing the product are shown. Here, the destination of the message data indicates the statistical information output device 1. Further, the product number includes media identification information for identifying the medium on which the product number is displayed. In the following description, media such as television and magazines are simply referred to as media.

  When purchasing a product advertised on the media, the user of the mobile terminal 2 executes a message exchange application for exchanging text messages with other users and the like, and displays a message input screen on the mobile terminal 2. On the message input screen, the user specifies a destination indicating the statistical information output device 1 and inputs a product number ((1) in FIG. 1).

  In the example illustrated in FIG. 1, the user designates “# 1234” as the destination indicating the statistical information output apparatus 1 and inputs “987654432101” as the product number on the message input screen. The portable terminal 2 transmits message data including the product number to the statistical information output device 1 that is the designated destination in response to a user operation ((2) in FIG. 1). The transmission source information included in the message data includes user identification information for identifying the user of the mobile terminal 2.

The statistical information output device 1 stores in advance user information including user account information of the mobile terminal 2, user information including information specifying an address or a destination used for delivery of merchandise, and user identification information in association with each other. The product number and the product information related to the product are stored in advance in association with each other. When the statistical information output device 1 receives the message data, the user information associated with the user identification information as the transmission source information included in the message data and the product associated with the product number included in the message data Based on the information, order information relating to the purchase of the product is generated. The statistical information output device 1 generates the URL of the ordering page indicating the generated ordering information ((3) in FIG. 1).
The statistical information output device 1 stores the product number included in the message data in order to generate statistical information used for evaluating the effectiveness of the advertisement for each medium ((4) in FIG. 1).

The statistical information output device 1 transmits message data including the generated URL to the mobile terminal 2 by using the user identification information of the mobile terminal 2 as a destination ((5) in FIG. 1).
When the mobile terminal 2 receives the message data, the mobile terminal 2 displays the URL included in the message data and accepts the selection of the URL from the user. When the portable terminal 2 accepts the selection of the URL, the portable terminal 2 transmits an acquisition request for the ordering page corresponding to the URL to the statistical information output device 1 ((6) in FIG. 1).

  When receiving the ordering page acquisition request, the statistical information output apparatus 1 generates an ordering page including ordering information and transmits the ordering page to the mobile terminal 2 ((7) and (8) in FIG. 1). ). The portable terminal 2 displays the received ordering page and accepts a confirmation instruction for product purchase from the user. The portable terminal 2 transmits a settlement request to the statistical information output device 1 in response to accepting the confirmation instruction ((9) in FIG. 1). The statistical information output device 1 performs a payment process in response to receiving the payment request ((10) in FIG. 1).

  The statistical information output device 1 is configured to determine whether the ordered product and the medium are based on the product identification information for identifying the product and the media identification information included in the plurality of product numbers stored for generating the statistical information. Statistical information indicating the relationship is generated, and the statistical information is output to the seller terminal 3 used by the seller who sells the product ((11) in FIG. 1).

In this way, the seller can accurately determine the effectiveness of advertisements for each media based on statistical information generated based on message data sent from users who are willing to purchase products. Can be evaluated well.
Next, the configuration of the statistical information output device 1 will be described.

[Configuration of Statistical Information Output Device 1]
FIG. 2 is a diagram illustrating a configuration of the statistical information output apparatus 1 according to the first embodiment. The statistical information output device 1 includes a communication unit 11, a storage unit 12, and a control unit 13.

The communication unit 11 communicates with the mobile terminal 2 via a communication network such as the Internet or a mobile phone line.
The storage unit 12 is, for example, a ROM, a RAM, a hard disk, or the like. The storage unit 12 stores various programs for causing the statistical information output apparatus 1 to function. The storage unit 12 includes a control unit 13 of the statistical information output device 1, a reception unit 131, a storage control unit 132, an order information generation unit 133, a display control unit 134, a settlement unit 135, a statistical information generation unit 136, and an output unit 137. The order management program to function as is stored. The storage unit 12 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via a communication network.

  In addition, the storage unit 12 stores contract information used for a contract of the mobile terminal 2. Here, the contract information includes, for example, information indicating a destination used for delivery of the product, user information including user attributes, user account information used for settlement of product purchase, and telephone as user identification information. This information is associated with a number. FIG. 3 is a diagram illustrating an example of contract information.

  As shown in FIG. 3, the user information includes the name of the user, address information that is information indicating the destination, user attributes, and account information. The user attributes include information indicating the gender of the user, the age of the user, and the like. In addition to the contract information, the storage unit 12 may store the telephone number of the mobile terminal 2 in association with user attributes such as the user's hobbies and preferences. The account information includes the account number of the account from which the communication fee of the mobile terminal 2 is deducted, the credit card number used by the user for payment for purchase of goods, and the electronic money balance. Further, the account information includes the amount of points that are given in accordance with the purchase of the product and the use of the mobile terminal 2, and a password that is used for user authentication performed when the product is purchased. The contract information may be stored in an external contractor information management server that can communicate via a communication network. In this case, the statistical information output apparatus 1 may acquire contract information with reference to an external contractor information management server instead of the storage unit 12.

  In addition, the storage unit 12 stores a product number of a product sold via the media and product information related to the product. FIG. 4 is a diagram illustrating an example of information in which a product number and product information are associated with each other. As shown in FIG. 4, the product number includes seller identification information for identifying a seller who sells the product, product identification information for identifying the product, and media identification information for identifying the medium on which the product number is displayed. It is included. In the present embodiment, the product number is 11 digits. For example, the first to fourth digits from the left of the product number are seller identification information, the fifth to tenth digits from the left are product identification information, and the eleventh digit from the left is media identification information.

The product information includes the product name and the price of the product. Here, the product number and the product information are managed by the product seller. For example, the seller can add a product number and product information stored in the storage unit 12 or update the product information via the seller terminal 3.
The storage unit 12 stores the seller identification information and the seller information including the name and address of the seller in association with each other.

  The control unit 13 is a CPU, for example. The control unit 13 controls functions related to the statistical information output apparatus 1 by executing various programs stored in the storage unit 12. The control unit 13 includes a reception unit 131, a storage control unit 132, an order information generation unit 133, a display control unit 134, a settlement unit 135, a statistical information generation unit 136, and an output unit 137.

  Hereinafter, the receiving unit 131, the storage control unit 132, the order information generating unit 133, the display control unit 134, the settlement, while referring to the processing flow between the statistical information output device 1 relating to the user's product purchase and the portable terminal 2 Functions of the unit 135, the statistical information generation unit 136, and the output unit 137 will be described. FIG. 5 is a sequence diagram showing the flow of processing between the statistical information output device 1 related to the user's product purchase and the portable terminal 2.

  First, when the user purchases a product advertised on the media, the user operates the mobile terminal 2 to execute a message exchange application for exchanging text messages. In the following description, it is assumed that the message exchange application is an application that transmits and receives a short message.

  The portable terminal 2 receives the destination of the message data and the text message on the message input screen 21 displayed by the message exchange application (S1). FIG. 6 is a diagram illustrating an example of the message input screen 21. As shown in FIGS. 6A and 6B, the message input screen 21 is provided with a destination selection area 211, a message input area 212, and a message display area 213. In the example shown in FIG. 6A, the telephone number “# 1234” corresponding to the statistical information output device 1 is input to the destination selection area 211 as the destination indicating the statistical information output device 1. Further, it can be confirmed that the product number “987654432101” is displayed in the message display area 213 as a text message input by the user of the mobile terminal 2.

  The telephone number corresponding to the statistical information output apparatus 1 is a four-digit abbreviated number starting with “#”, but is not limited to this and is a telephone number assigned to a mobile phone or a fixed telephone. Also good.

  Further, as shown in FIG. 6B, the message display area 213 may include a plurality of product numbers. Here, when the message display area 213 includes a plurality of product numbers, the plurality of product numbers may be distinguished by line feeds or may be distinguished by a symbol such as a comma or a colon.

  Based on the destination specified on the message input screen 21 in response to the user performing a message data transmission operation, the mobile terminal 2 uses the destination information indicating the destination and the information indicating the transmission source as information on the mobile terminal 2. Message data including the transmission source information including the telephone number and the text message input on the message input screen 21 is transmitted to the statistical information output device 1. Specifically, the mobile terminal 2 accesses a short message service center (SMSC) (not shown) and transmits message data to the SMSC. The SMSC transmits the received message data to the statistical information output device 1 based on the destination information.

The receiving unit 131 receives message data including a text message including a product number for ordering a product and transmission source information indicating a telephone number (user identification information) of the mobile terminal 2 from the mobile terminal 2.
When the receiving unit 131 receives the message data, the storage control unit 132 receives the product number included in the message data, the reception time of the message data, and the telephone number of the mobile terminal 2 indicated by the transmission source information included in the message data. Then, the attribute of the user corresponding to the telephone number is associated and stored in the storage unit 12 (S2).

  Specifically, the storage control unit 132 refers to the contract information stored in the storage unit 12, and the user associated with the telephone number of the mobile terminal 2 included as the transmission source information in the received message data. Identify the attributes. Then, the storage control unit 132 associates the product number included in the received message data, the reception time of the message data, the telephone number of the mobile terminal 2, and the user attribute, and stores them in the storage unit 12 as history information. .

  FIG. 7 is a diagram illustrating an example of history information stored in the storage unit 12. As shown in FIG. 7, the product number, the reception time of the message data, the telephone number of the mobile terminal 2, and the user attribute are associated with each of the plurality of message data received by the receiving unit 131. Can be confirmed. The history information shown in FIG. 7 includes a payment method. This payment method is stored when the purchase of the product is confirmed.

  The order information generation unit 133 generates order information related to the user who purchases the product based on the contract information (user information) associated with the telephone number of the mobile terminal 2 corresponding to the received message data. A URL indicating an ordering page including ordering information is generated (S3). Here, the order information generation unit 133 generates order information including product information corresponding to the product number included in the text message.

  Specifically, the order information generation unit 133 refers to the contract information shown in FIG. 3, and obtains user information associated with the telephone number of the mobile terminal 2 indicated by the transmission source information included in the received message data. Identify.

  Subsequently, the order information generation unit 133 relates to the product corresponding to the product number based on the seller identification information and the product identification information included in the product number indicated by the text message included in the received message data. Identify the information to be Specifically, the order information generation unit 133 refers to the storage unit 12 and sells information such as the name and address of the seller corresponding to the seller identification information included in the product number as information related to the product. Person information is identified. In addition, the order information generation unit 133 refers to the storage unit 12 and specifies the product information associated with the product identification information as information related to the product.

Subsequently, the order information generation unit 133 generates order information including information related to the specified product and at least part of the user information.
Subsequently, the order information generation unit 133 generates a URL indicating an ordering page including the generated order information. This URL is a URL destined for the statistical information output device 1 and includes a parameter for uniquely specifying the generated order information. The order information generation unit 133 stores the generated order information and the parameters included in the generated URL in the storage unit 12 in association with each other.

  Subsequently, the display control unit 134 causes the mobile terminal 2 to display the generated ordering information. The display control unit 134 causes the mobile terminal 2 to display a URL indicating the address of the ordering page indicating the generated ordering information, and displays the ordering page in response to the selection of the URL.

  Specifically, the display control unit 134 transmits message data including a text message indicating the URL generated in S3 to the mobile terminal 2 via the SMSC. Here, the display control unit 134 includes message data including the telephone number of the portable terminal 2 indicated by the transmission source information included in the message data received by the reception unit 131 in the destination information and including the generated URL in the text message. Transmit to terminal 2.

  When the portable terminal 2 receives the message data, the portable terminal 2 displays the text message included in the message data on its display unit. FIG. 8 is a diagram illustrating an example in which a text message included in message data received from the statistical information output apparatus 1 is displayed. As shown in FIG. 8, it can be confirmed that a text message including a URL is displayed in the message display area 213 of the message input screen 21 of the mobile terminal 2.

  Subsequently, the mobile terminal 2 determines whether or not the URL is selected by the user operating the mobile terminal 2 (S4). When the mobile terminal 2 determines that the URL has been selected, the mobile terminal 2 transmits an order page acquisition request to the statistical information output device 1. The acquisition request for the ordering page includes a parameter that is a part of the selected URL. When the display control unit 134 receives the acquisition request, the display control unit 134 refers to the storage unit 12 to identify the ordering information associated with the parameter included in the acquisition request, and displays the ordering page including the specified ordering information. Generate (S5).

  The display control unit 134 transmits the generated ordering page to the mobile terminal 2 to display the ordering page (S6). FIG. 9 is a diagram illustrating an example of the ordering page 22. Here, a part of the ordering page 22 is displayed on the mobile terminal 2. The portable terminal 2 displays a portion of the ordering page 22 that is not displayed in response to receiving a scroll operation from the user. As shown in FIG. 9, on the ordering page 22, the amount of the purchased product, the payment method, the presence / absence of points, the purchaser information corresponding to the user information, and the password for authentication are input. A field, a purchase button for accepting an instruction for finalizing product purchase, and a cancel button for accepting cancellation of product purchase are provided.

  In the ordering page 22 shown in FIG. 9, a payment method is selected as the payment method by adding the communication fee of the mobile terminal 2 and the amount charged for the purchase of the product. Note that the payment method includes credit card payment and electronic money payment, and the user of the mobile terminal 2 can select one of a plurality of payment methods.

  Subsequently, the mobile terminal 2 determines whether or not the password is input in the password input field of the ordering page 22 and the purchase button is pressed (S7). When it is determined that the purchase button has been pressed, the mobile terminal 2 determines that an instruction to confirm the purchase of the product has been issued, and transmits a settlement request to the statistical information output device 1. The payment request includes, for example, the product number of the product to be purchased, the telephone number of the mobile terminal 2, information indicating the payment method, information indicating whether or not the points are used, and a password. Here, the payment request may include purchaser information corresponding to the user information.

  When the settlement unit 135 of the statistical information output device 1 receives a settlement request from the mobile terminal 2, it performs a settlement process (S8). First, the settlement unit 135 refers to the contract information shown in FIG. 3 and identifies the password associated with the telephone number of the mobile terminal 2 included in the settlement request. Then, the settlement unit 135 determines whether or not the identified personal identification number matches the personal identification number input to the ordering page 22 and included in the settlement request. The settlement unit 135 performs settlement when it is determined that the passwords match.

  The settlement unit 135 refers to the storage unit 12, specifies the price of the product corresponding to the product number included in the settlement request, and performs settlement based on the price of the product. Here, the settlement unit 135 performs settlement based on the payment method selected on the ordering page 22 and whether or not points are used. For example, the settlement unit 135 charges the user of the mobile terminal 2 when the payment method is selected by adding the communication fee of the mobile terminal 2 and the charge amount for purchasing the product. The billing amount related to the product purchase is settled together with the billing amount based on the contract of the mobile terminal 2, and the billing amount is deposited into an account designated by the seller.

  Here, in response to the payment unit 135 receiving the payment request, the storage control unit 132 stores the history information in association with the payment method included in the payment request. For example, when the settlement unit 135 receives a settlement request, the storage control unit 132 refers to history information, stores information indicating a payment method and corresponding to a product number and a telephone number included in the settlement request. Identify historical information that is not. The storage control unit 132 stores information indicating the payment method included in the settlement request in the payment method corresponding to the identified history information.

  Note that the storage control unit 132 stores history information in which a payment method is not stored even after a predetermined time has elapsed since being stored in the storage unit 12, that is, history information corresponding to a product that has not been purchased. It may be deleted from. By doing in this way, statistical information output device 1 can make history information memorized by storage part 12 correspond to goods for which purchase was decided.

  In response to the completion of the settlement, the statistical information output device 1 adds the name and destination of the user included in the user information of the user of the mobile terminal 2 that purchased the product to the seller terminal 3 used by the seller. The information shown and the product number of the purchased product are notified, and the delivery of the product is requested. Thereby, a seller delivers the goods which the user of the portable terminal 2 purchased to the said user's address.

  The statistical information generation unit 136 is ordered based on the product identification information for identifying the product and the media identification information for identifying the medium on which the product number is included, included in the plurality of product numbers stored in the storage unit 12. Statistical information indicating the relationship between the selected product and the media is generated.

  For example, the statistical information generation unit 136 refers to the history information stored in the storage unit 12 every predetermined time (for example, every day), and the product number stored in the history information for each of a plurality of product numbers. Statistical information is generated by counting the number of. FIG. 10 is a diagram illustrating an example of statistical information. As shown in FIG. 10, since the merchandise number includes seller identification information, merchandise identification information, and media identification information, the same merchant identification information and merchandise identification information can be used for each medium. Different product number. For this reason, since product numbers having the same seller identification information and product identification information are aggregated for each piece of media identification information, the statistical information generation unit 136 identifies the order quantity of the same product in each of a plurality of media. can do.

  The output unit 137 outputs the statistical information generated by the statistical information generation unit 136. Specifically, the output unit 137 transmits the statistical information to the seller terminal 3 of the seller corresponding to the seller identification information included in the product number. By doing in this way, the seller side can confirm the statistical information corresponding to the product which he sells.

  Note that the statistical information generation unit 136 further relates the ordered product, the attribute of the user who ordered the product, and the media based on the user attribute included in the history information stored in the storage unit 12. Statistical information may be generated.

For example, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each user attribute. That is, the statistical information generation unit 136 may calculate a subtotal for each user attribute for the total number for each product number shown in FIG. Here, the user attributes include a plurality of pieces of information such as the user's sex and age. For this reason, the statistical information generation unit 136 may total the number of product numbers stored in the history information for each product number and for each user attribute.
In this way, the seller can analyze the relationship between the media and the user's attributes. For example, the seller can select a media that is highly effective for the attributes of the user who is the target of selling the product. Can do.

  In addition, the statistical information generation unit 136 indicates the relationship between the ordered product, the time when the product was ordered, and the media based on the reception time included in the history information stored in the storage unit 12. Statistical information may be generated.

For example, the statistical information generation unit 136 may count the number of product numbers stored in the history information for each product number and for each time zone to which the reception time belongs. That is, the statistical information generation unit 136 may calculate a subtotal for each time zone to which the reception time belongs with respect to the total number for each product number shown in FIG. Note that the statistical information generation unit 136 may generate statistical information by calculating the total number of product numbers for each month, weekly, daily, and day of the week.
By doing in this way, the seller can select a time zone and a medium with high advertising effectiveness based on the relationship between the time when the product is ordered and the medium.

  Further, the statistical information generation unit 136 further indicates the relationship between the ordered product, the payment method of the amount of the product, and the media based on the payment method included in the history information stored in the storage unit 12. Statistical information may be generated.

For example, the statistical information generation unit 136 may count the number of product numbers stored in the history information for each product number and each payment method. That is, the statistical information generation unit 136 may calculate a subtotal for each payment method for the total number for each product number shown in FIG.
By doing in this way, a seller can analyze whether the tendency of the media which a user views is seen by the payment method of the amount of goods.

  Further, the statistical information generation unit 136 may generate statistical information of the product number including the seller identification information in response to receiving the statistical information generation request including the seller identification information from the seller terminal 3. Good. Then, the output unit 137 may transmit the statistical information to the seller terminal 3 that has transmitted the statistical information generation request in response to the statistical information generating unit 136 generating the statistical information.

  In addition, the statistical information generation unit 136 receives the statistical information generation request including the seller identification information and the product identification information from the seller terminal 3, and the product number including the seller identification information and the product identification information is received. Statistical information may be generated.

[Effect in the first embodiment]
As described above, the statistical information output device 1 according to the first embodiment includes the product identification information for identifying the product included in the plurality of product numbers stored in the storage unit 12, and the medium on which the product number is displayed. Statistical information indicating the relationship between the ordered product and the media is generated based on the media identification information for identifying and the generated statistical information is output.

  By doing in this way, the seller who is the output destination of the statistical information, for each medium, based on the statistical information generated based on the message data transmitted from the user who intends to purchase the product It is possible to accurately evaluate the effectiveness of the advertisement.

Second Embodiment
[Generate statistical information based on location information]
Next, the order management system S according to the second embodiment will be described. The order management system S according to the second embodiment differs from the first embodiment in that the statistical information output device 1 generates statistical information based on position information corresponding to the position of the mobile terminal 2. Hereinafter, a different part from 1st Embodiment is demonstrated. The description of the same parts as in the first embodiment will be omitted as appropriate.

  In the second embodiment, the reception unit 131 receives message data and position information indicating the position of the mobile terminal 2 from the mobile terminal 2. Here, the position information is, for example, latitude information indicating the latitude corresponding to the position of the mobile terminal 2 and longitude information indicating the longitude corresponding to the position of the mobile terminal 2.

  Note that the statistical information output device 1 according to the second embodiment is a base that directly receives message data from the mobile terminal 2 among the base stations of the mobile terminal 2 that relays communication between the mobile terminal 2 and the statistical information output device 1. You may provide the position specific part which pinpoints the position of the portable terminal 2 by acquiring the positional information which shows the position of the said base station from a station (not shown). For example, when the receiving unit 131 cannot receive position information from the mobile terminal 2, the position specifying unit acquires position information indicating the position of the base station from the base station of the mobile terminal 2 that has received the message data. Also good.

  The storage control unit 132 stores the product number included in the message data received by the receiving unit 131 and the position information received by the receiving unit 131 or the position information specified by the position specifying unit in the storage unit 12 in association with each other. Specifically, the storage control unit 132 displays the product number, the destination information, the message data reception time, the mobile terminal 2 telephone number, the user attribute, and the location information included in the received message data. The associated information is stored in the storage unit 12 as history information.

Based on the position information stored in the storage unit 12, the statistical information generation unit 136 generates statistical information indicating the relationship between the ordered product, the position where the product is ordered, and the media. Specifically, the statistical information generation unit 136 counts the number of product numbers included in the history information for each region and the product number including the position information included in the history information stored in the storage unit 12. Thus, statistical information is generated. Here, it is assumed that the area is an area obtained by dividing a map into a plurality of parts based on latitude and longitude.
The output unit 137 transmits the statistical information generated by the statistical information generation unit 136 to the seller terminal 3 of the seller.

[Effects of Second Embodiment]
As described above, the statistical information output device 1 according to the second embodiment is further based on the position information stored in the storage unit 12, the ordered product, the position where the product is ordered, the media, Statistical information indicating the relationship is generated. By doing in this way, the seller can analyze whether or not a high advertising effect can be obtained by advertising in which region and in which media based on the statistical information.

<Third Embodiment>
[Identify media based on destination information]
Next, the order management system S according to the third embodiment will be described. In the order management system S according to the third embodiment, the statistical information output apparatus 1 is different from the first embodiment in that the medium corresponding to the ordered product is specified based on different destination information for each medium.

FIG. 11 is a diagram for explaining the concept of the order management system S according to the third embodiment.
As shown in FIG. 11, in the order management system S according to the third embodiment, different destination information is assigned for each medium. For example, the destination information corresponding to the product displayed on the television indicates “# 1234”, and the destination information corresponding to the product displayed on the magazine indicates “# 5678”. Although these pieces of destination information are different, the destinations indicated by these pieces of destination information all indicate the statistical information output device 1.
In the third embodiment, the product number does not include the media identification information, and includes only the seller identification information and the product identification information.

  When the user of the mobile terminal 2 purchases a product advertised on the television, the telephone number “#” displayed on the television as the destination indicating the statistical information output device 1 in the destination selection area 211 of the message input screen 21. 1234 "and the product number" 98776543210 "are entered in the message input area 212.

  When the user of the mobile terminal 2 purchases a product advertised in a magazine, the telephone number displayed on the television as the destination indicating the statistical information output device 1 in the destination selection area 211 of the message input screen 21 “# 5678” is entered, and the product number “98765443210” is entered in the message input area 212.

  The mobile terminal 2 accesses the SMSC in response to the user performing a message data transmission operation, and based on the destination specified on the message input screen 21, transmission including destination information and the telephone number of the mobile terminal 2. Message data including the original information and the text message input to the message input screen 21 is transmitted to the statistical information output device 1. When the telephone number indicated by the destination information is “# 1234” or “# 5678”, the SMSC transmits the received message data to the statistical information output device 1.

  The storage control unit 132 stores the product number included in each of the plurality of message data received by the reception unit 131 and the destination information in the storage unit 12 in association with each other. Specifically, the storage control unit 132 associates the product number included in the received message data, the destination information, the reception time of the message data, the telephone number of the mobile terminal 2, and the user attribute with the history information. Is stored in the storage unit 12. FIG. 12 is a diagram illustrating an example of history information according to the third embodiment. As shown in FIG. 12, it can be confirmed that the history information includes destination information included in the received message data.

  The statistical information generation unit 136 selects the ordered product based on the plurality of product numbers stored in the storage unit 12 and the media identification information associated with the destination information and identifying the medium on which the product number is posted. Generate statistical information indicating the relationship with the media.

  For example, the storage unit 12 stores destination information and media identification information of a medium corresponding to the destination information in association with each other. The statistical information generation unit 136 refers to the history information stored in the storage unit 12 and identifies the media identification information associated with the destination information. Then, the statistical information generation unit 136 refers to the history information, and generates statistical information by counting the number of product numbers for each product number and for each piece of media identification information associated with the destination information.

[Effect in the third embodiment]
As described above, the statistical information output apparatus 1 according to the third embodiment is a medium that identifies a plurality of product numbers stored in the storage unit 12 and media on which the product number is associated with the destination information. Based on the identification information, statistical information indicating the relationship between the ordered product and the medium is generated. By doing in this way, since the statistical information output device 1 of the third embodiment can specify the order quantity for each medium of the same product, similarly to the statistical information output device 1 according to the first embodiment, It is possible to accurately evaluate the effectiveness of advertisements for each media.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated.

  For example, in the above-described embodiment, the message exchange application is described as an application that transmits and receives a short message. However, the present invention is not limited to this. For example, the message exchange application may be an application (for example, LINE (registered trademark)) that transmits and receives a text message using a user ID such as a nickname for identifying a user as a destination and a transmission source. In this case, for example, at the start of use of the application, the statistical information output apparatus 1 may accept information indicating the destination and account information and the user ID shown in the above-described embodiment. In the statistical information output device 1, user information including information indicating the destination and account information may be associated with the user ID and stored in the storage unit 12 as contract information.

  When the user of the mobile terminal 2 purchases a product, the message data including the product number is statistically specified by designating the user ID assigned to the statistical information output device 1 as the destination information of the statistical information output device 1. It transmits to the information output device 1. When receiving the message data, the statistical information output device 1 specifies the user information associated with the user ID of the mobile terminal 2 as the transmission source information and identifies the product information associated with the product number. Then, the statistical information output device 1 generates order information including the specified user information and product information.

  Further, the statistical information output device 1 may associate the user ID of the user with the contract information in which the user information including the destination information and the account information is associated in advance with the telephone number of the user. Then, the statistical information output device 1 receives the message data from the mobile terminal 2, and the contract information related to the user ID corresponding to the telephone number of the mobile terminal 2 included as the transmission source information in the message data. And order information may be generated based on the product information associated with the product number included in the message data.

DESCRIPTION OF SYMBOLS 1 ... Order management apparatus, 11 ... Communication part, 12 ... Memory | storage part, 13 ... Control part, 131 ... Reception part, 132 ... Memory | storage control part, 133 ... Order information Generation unit, 134 ... display control unit, 135 ... settlement unit, 136 ... statistical information generation unit, 137 ... output unit, 2 ... mobile terminal, 3 ... seller terminal, S ... Order management system

Claims (10)

A storage unit for storing contract information in which a mobile phone number for identifying a user of the mobile terminal used for a mobile terminal contract is associated with an attribute of the user;
A receiver that receives message data including a product number for ordering a product from the mobile terminal and transmission source information indicating a telephone number of the mobile terminal via a telephone line ;
The product number included in each of the plurality of message data received by the receiving unit, and the attribute of the user associated with the telephone number indicated by the transmission source information included in the message data in the contract information; A storage control unit that associates and stores them in the storage unit,
The product identification information for identifying the product, the media identification information for identifying the medium on which the product number is displayed, and the plurality of the product numbers included in the plurality of product numbers stored in the storage unit, respectively. based on the attributes of the user associated with a product that has been ordered, the attribute of the user who ordered the product, and the statistical information generating unit that generates statistical information indicating a relationship between the media,
An output unit for outputting the generated statistical information;
A statistical information output device comprising: A storage unit for storing contract information in which a mobile phone number for identifying a user of the mobile terminal used for a mobile terminal contract is associated with an attribute of the user;
The message data including a product number for ordering a product, transmission source information indicating the telephone number of the mobile terminal, and destination information indicating a destination of the message data is received from the mobile terminal via a telephone line. A receiving unit to
The product number included in each of the plurality of message data received by the receiving unit, the attribute of the user associated with the telephone number indicated by the transmission source information included in the message data in the contract information, A storage control unit that associates the destination information with each other and stores it in a storage unit;
A plurality of the product numbers stored in the storage unit, attributes of the user associated with each of the plurality of product numbers, and a medium on which the product number is associated with the destination information. A statistical information generation unit that generates statistical information indicating the relationship between the ordered product, the attribute of the user who ordered the product, and the media, based on the media identification information to be identified;
An output unit for outputting the generated statistical information;
A statistical information output device comprising: The output unit transmits the statistical information to a terminal corresponding to seller identification information that identifies a seller of the product included in the product number.
The statistical information output device according to claim 1. The storage control unit associates the product number included in the message data received by the reception unit with the reception time of the message data and stores the product number in the storage unit,
The statistical information generation unit is further based on the received time stored in the storage unit, the ordered product, the time when the product was ordered, the attribute of the user who ordered the product, and the media Generate statistics showing relationships,
The statistical information output device according to any one of claims 1 to 3 . The receiving unit receives the message data and position information indicating the position of the portable terminal from the portable terminal,
The storage control unit associates the product number included in the message data received by the reception unit with the positional information received by the reception unit, and stores the product number in the storage unit,
The statistical information generation unit is further based on the position information stored in the storage unit, the ordered product, the position where the product is ordered, the attribute of the user who ordered the product, and the media Generate statistics showing relationships,
The statistical information output device according to any one of claims 1 to 4 . From the base station of the mobile terminal that has received the message data, a location specifying unit that specifies the location of the mobile terminal by acquiring location information indicating the location of the base station,
The storage control unit stores the product number included in the message data received by the reception unit in association with location information indicating the location of the mobile terminal specified by the location specification unit in the storage unit,
The statistical information output device according to claim 5 . The storage control unit stores the product number included in the message data received by the receiving unit in association with a payment method for the amount of the product corresponding to the product number,
The statistical information generation unit generates statistical information indicating the relationship between the ordered product, the payment method of the amount of the product, and the media based on the payment method stored in the storage unit;
The statistical information output device according to any one of claims 1 to 6 .   Upon receiving the message data, based on the product number included in the message data, a generating unit that generates order information including information related to the product corresponding to the product number;
  A transmitting unit that transmits the generated ordering information to the mobile terminal based on the transmission source information;
  When a settlement request corresponding to the order information is received from the mobile terminal, a settlement unit that settles the billed amount related to the purchase of the product together with a billed amount based on a contract of the portable terminal;
  Further comprising
  The statistical information output device according to claim 1. Executed by the computer,
Receiving , via a telephone line, message data including a product number for ordering a product from a mobile terminal and transmission source information indicating a telephone number of the mobile terminal for identifying a user of the mobile terminal ;
In the contract information in which the product number included in each of the plurality of received message data, the phone number of the mobile terminal used in the contract of the mobile terminal, and the attribute of the user of the mobile terminal are associated , Storing the attribute of the user associated with the telephone number indicated by the transmission source information included in the message data in a storage unit,
The product identification information for identifying the product, the media identification information for identifying the medium on which the product number is displayed, and the plurality of the product numbers included in the plurality of product numbers stored in the storage unit, respectively. a step of based on the attributes of the users associated to produce a product that is ordered, the attribute of the user who ordered the products, the statistical information showing the relationship between the media,
Outputting the generated statistical information;
A statistical information output method comprising: Executed by the computer,
The message data including a product number for ordering a product from a mobile terminal, transmission source information indicating a telephone number of the mobile terminal for identifying a user of the mobile terminal, and destination information indicating a destination of message data. Receiving via a telephone line ; and
In the contract information in which the product number included in each of the plurality of received message data, the phone number of the mobile terminal used in the contract of the mobile terminal, and the attribute of the user of the mobile terminal are associated Storing the attribute of the user associated with the telephone number indicated by the transmission source information included in the message data and the destination information in the storage unit in association with each other;
A plurality of the product numbers stored in the storage unit, attributes of the user associated with each of the plurality of product numbers, and a medium on which the product number is associated with the destination information. Generating statistical information indicating the relationship between the ordered product, the attribute of the user who ordered the product, and the media based on the media identification information to identify;
Outputting the generated statistical information;
A statistical information output method comprising:

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