JP4768199B2 - Method and system for providing advertisement to various media - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement providing method and system for various media for setting an advertisement requested by an advertisement client as an advertisement frame and providing it to a plurality of various media (media). The present invention relates to a method and system for providing advertisements to various media capable of optimal distribution and appropriate price distribution to an Internet service provider (ISP).
[0002]
[Prior art]
Conventionally, in this type of advertisement providing method and system for various media, as shown in FIG. 5, an advertisement provider 120 that receives an advertisement request for a product P from an advertisement requester 110 responds to an advertisement request. For example, radio frames and TV (television), advertisement frames set for advertisement media 130 such as magazines, newspapers, and the Internet are distributed and distributed to the viewer 140. The distribution 121 of products (including services) to be advertised from the advertisement medium 130 is performed from the evaluation 122 of the advertisement performance data, but some know-how is used to select a composite optimum solution according to the characteristics. It is entrusted to individuals with The provision of such advertisements has been carried out for many years, and there is no special literature relating to this.
[0003]
On the other hand, a method for advertising on a homepage on a network with a high advertising effect that is efficient and easy to use for any of an advertisement provider, an advertisement requester, various advertisement homepage establishment providers, and users has been disclosed (for example, see Patent Document 1). ing.
[0004]
For example, as shown in FIG. 6, a product user accesses various home pages 230 from the user terminal 210 via the Internet 220 and searches for advertisements for the desired product. The advertisement is obtained by calling the advertisement provider's home page 240 by clicking on the banner of the advertisement provider of the product desired by the user on the various home pages 230. The advertisement provider is requested by the advertisement requester, and the URL (Uniform Resource Locator) of each of the advertisement requester's home pages 250 is disclosed as a category banner 241 in the advertisement provider home page 240. Therefore, the advertisement performance data can be obtained by counting the number of times the user terminal 210 opens the advertisement requester home page 250.
[0005]
[Patent Document 1]
JP 2002-183578 A (FIG. 1)
[0006]
[Problems to be solved by the invention]
In the above-described conventional methods and systems for providing advertisements to various media, there is a problem in that it is not possible to select an appropriate and effective advertising medium (media) corresponding to each of various types of advertising spaces.
[0007]
The reason is that each of a wide variety of advertisements is specialized in each field. Therefore, it has been difficult to quantify and increase the accuracy according to the results. Even in the advertising method using the Internet as disclosed in the above patent document, the correspondence to a wide variety of advertising media is lacking, and only the number of times of accessing and opening the homepage is a track record. This is because there is no feedback system.
[0008]
An object of the present invention is to solve such a problem, select an appropriate advertising medium (medium) corresponding to each of a wide variety of advertisements, and effectively use the advertising space set from the requested advertisement as an advertising medium. It is to provide a method and system for providing advertisements to various media that can be distributed to different media.
[0009]
[Means for Solving the Problems]
In the advertisement providing method executed by the system for providing the requested advertisement to a plurality of various media according to the present invention, the information provision for providing information created corresponding to each advertised product and each medium from the viewer terminal A reception step of receiving access information accessed to the site; a recording step of recording in the access result table as advertisement result data based on the received access information; and the access result table of the advertisement result data of the requested advertisement a reading step of reading from, the sorting is requested on the basis of the advertising impact data read ad inventory to each medium, and a first sorting step of Ru provided with the information providing site by product and by medium Further, the access result table is searched and the presence / absence of advertisement result data of the requested advertisement If it is determined that there is no advertisement performance data for the requested advertisement, and if a similar advertisement to the requested advertisement is specified, a request is made based on the advertisement performance data for the specified advertisement. It was set advertising inventory allocated to each medium, and has a second distribution step of Ru provided with the information providing site by product and by medium.
[0010]
Further, the receiving step also receives the time of the access information, and the recording step calculates the number of accesses and a time zone based on the received access information and the time of the access information, and the advertisement performance data Are recorded in the access record table, and the first distribution step distributes the advertisement space of the requested advertisement based on the advertisement record data in the time zone to each medium .
[0011]
In other words, the advertisement provider associates each type of media with a portal site for one type of advertisement, evaluates advertisement performance data based on access information received from the portal site, and receives an advertisement for an advertisement that newly receives this evaluation. Since the feedback is made to the distribution of the frame to the medium, an optimized combination of the advertisement and the medium can be obtained.
[0012]
Furthermore, the evaluation of the advertising impact data, it is possible to perform the track record in consideration of the time zone based on the time in which the portal site receives an access, the distribution is to have been more optimized.
[0013]
As this specific advertisement providing system, receiving means for receiving access information accessed from the viewer terminal to an information providing site that provides information created corresponding to each advertised product and medium , Recording means for recording in the access result table as advertisement result data based on the received access information, reading means for reading out the advertisement result data of the requested advertisement from the access result table, and the read advertisement result data I asked based on the ad placement and sorting the respective media, and comprises a first allocation unit Ru provided with the information providing site by product and by media, and further, searches the access record table, Judgment means for determining presence / absence of advertisement performance data of requested advertisement and absence of advertisement performance data of requested advertisement In case, when the similarity of the advertisement for the advertisement that was requested is specified, it distributed to each of the medium by setting a request ad inventory based on its specified ad ad performance data, and by product and It comprises a second distributing means for Ru provided with the information providing site by medium.
[0014]
Further, the receiving means also receives the time of the access information, and the recording means calculates the number of accesses and a time zone based on the received access information and the time of the access information, and the advertisement performance data And the first distribution means can distribute the advertisement space of the requested advertisement based on the advertisement performance data in the time zone to each medium. In addition, the first distribution unit includes a calculation unit that calculates an evaluation result based on the read advertisement performance data, and an advertisement frame of an advertisement requested based on the calculated evaluation result is stored in each medium. Can be sorted. In addition, when receiving a price allocation request, the system may further include price distribution means for allocating the price for each information providing site based on the advertisement performance data stored in the access performance table.
[0015]
In this way, the portal site is provided for each advertisement and each medium, and collects the number of accesses and their time , especially the time zone or due date based on the time, and provides it for performance evaluation. Yes. The requested advertisement is guided to an advertisement-compatible portal site that is published on the Internet as advertisement information. As a result, access can be maximized using the Internet, and accurate and accurate performance evaluation can be performed by feedback of advertising performance, so it is easy to assign the requested advertising space to the optimal medium. .
[0016]
DETAILED DESCRIPTION OF THE INVENTION
Next, embodiments of the present invention will be described with reference to the drawings.
[0017]
FIG. 1 is a functional block diagram showing an embodiment of the present invention.
[0018]
The configuration of the advertisement providing system for various media shown in FIG. 1 is as follows. In other words, the advertisement provider 2 that has received the advertisement request for the product P from the advertisement requester 1 sets an advertising space, distributes the advertising space of the product P to a plurality of media selected by the advertising medium 3, and advertises.
The viewer 4 views the advertisement on the advertisement medium 3, accesses the portal site 61 on the Internet 5 notified by the advertisement using the viewer terminal 41, and opens the character / Details of products can be found from information such as images and sounds.
[0019]
The portal site 61 is opened on the Internet 5 corresponding to each product, each advertisement, and each medium by the operation of an ISP (Internet Service Provider) 6. Therefore, when the product P is advertised on the medium, the portal site 61 corresponding to the advertised medium is inductively notified.
[0020]
The access information to the portal site 61 is sent to the advertisement provider 2 as a result of the advertisement of the product P by the medium corresponding to the portal site 61, and is totalized and recorded by the advertisement provider 2. The browsing information or purchase information for the product P is recorded as advertisement performance data from the total of the data, and this is evaluated. This evaluation is fed back and used when distributing the advertising space of the next product P to the medium.
[0021]
The difference from the conventional one is that the advertisement provider receives the use record from the portal site opened for the advertisement product, and the advertisement provider who received the request for the advertisement uses the advertisement space of the product P for which the request is received based on the use record. To various media. The portal site is provided in detail, such as for each product, each advertisement, and each medium, thereby realizing collection and evaluation of detailed advertisement performance data.
[0022]
The advertisement provider 2 has an advertisement space distribution system 21, an advertisement performance evaluation system 22, and a price distribution system 23. The advertisement medium 3 is, for example, a radio broadcast as the medium a in the telecommunications system, a television broadcast as the medium b, the Internet as the medium e, a magazine as the medium c in the transport system, and a newspaper as the medium d, not shown. There are mail and so on. In order to obtain more precise data, for example, the broadcasting may be further subdivided by station, and the newspaper or the like may be subdivided by company.
[0023]
When the advertising space distribution system 21 receives an advertising request for the product P from the advertising client 1, the advertising space distribution system 21 takes out the advertising performance data related to the product P from the advertising performance evaluation system 22, sets the advertisement of the product P as the advertising space, This advertising space is appropriately allocated to each medium of the advertising medium 3 based on this advertising performance data. It is possible to set so as to extract performance data of similar advertisements for advertisements having no advertisement performance. Of course, the more detailed the advertisement performance data of the advertisement performance evaluation system 22 is subdivided, the more appropriate distribution is possible.
[0024]
As will be described in detail later, the advertisement performance evaluation system 22 receives the number of accesses and the time of the portal site 61 to be operated from the ISP 6 and counts the number of accesses in the time zone, the date, or the predetermined period. In addition, an access record table is created for recording as advertisement record data for each medium. Since the portal site 61 is provided with a combination of subdivided conditions such as products, advertisement contents, and advertisement media, the advertisement frame distribution system 21 can set fine distribution advertisement frames. Highly accurate distribution can be realized by feeding back the actual advertisement data to the advertisement space distribution system 21.
[0025]
The consideration distribution system 23 takes in the performance related to the ISP 6 from the advertisement performance evaluation system 22 and distributes the compensation for the advertisement performance of each ISP 6. Fine grain data in the advertisement performance evaluation system 22 can realize more appropriate distribution of consideration.
[0026]
Next, the advertisement performance evaluation system will be described with reference to FIGS. 2 and 3 together with FIG.
[0027]
The illustrated advertisement performance evaluation system 22 includes an access information capturing unit 24, an access performance table 25, and a performance analysis evaluation unit 26.
[0028]
The access information fetching unit 24 receives the access information for each portal site from the ISP 6 as the advertisement performance of the portal site 61 operated by the ISP 6 to the ISP 6 and records it in the corresponding part of the access performance table 25.
[0029]
In the access record table 25, for example, as shown in FIG. 3, for each product advertisement A, B,..., A portal site is set for each advertising space distribution destination such as radio and TV as advertisement media. Shall.
[0030]
In FIG. 3, for example, it is assumed that the product A is advertised on the medium b TV, the medium d newspaper, and the medium e Internet. Product A is for ISP-L portal site b for medium b advertisement, Product A for ISP-L portal site d for medium d advertisement, and Product A is ISP-L for medium e advertisement. By advertising that each portal site e is open to the public, guidance to each portal site is executed. In FIG. 3, the advertisement of one product is limited to one ISP, and the same reference numerals are assigned to each medium and portal site. However, the present invention is not limited to this, and the setting is of course free. is there.
[0031]
It is assumed that the access information includes time. This time may be added by the access information fetch unit 24.
[0032]
The performance analysis / evaluation unit 26 has an algorithm for obtaining an evaluation from advertisement performance data recorded in the access performance table corresponding to the type of product (including service). The evaluation is given by the number of accesses for a predetermined period, for example. The evaluation obtained here is sent in response to a request from the advertising space distribution system 21 and the price distribution system 23.
[0033]
Next, an advertisement providing method and system according to the present invention will be described with reference to the flowchart of FIG. 4 together with FIGS.
[0034]
It is assumed that the advertisement provider 2 receives an advertisement request for the product P from the advertisement requester 1 by the advertisement frame distribution system 21 (step S1). The advertising space distribution system 21 inquires about the performance data of the advertisement received in the performance analysis evaluation section 26 of the advertisement performance evaluation system 22 (step S2), and the performance analysis evaluation section 26 searches the access performance table 25.
[0035]
When this procedure S2 is “YES” and there is advertisement result data, the result analysis / evaluation unit 26 reads the advertisement result data corresponding to the product P from the access result table 25, analyzes the result data by the algorithm related to the product P, and evaluates ( The procedure S3) is sent to the advertising space distribution system 21. For the evaluation, for example, cost effectiveness of various media is calculated.
[0036]
Since the advertising space distribution system 21 receives the evaluation results obtained by the calculation of the performance analysis evaluation unit 26 with the cost effectiveness of various media, the advertising space allocation system 21 is configured to distribute the media to a combination of media that is cost-effective and can be expected to have the maximum effect. A frame is set (step S4). Next, the advertising space is distributed to a combination medium according to this setting (step S5). Therefore, the advertising space is optimally distributed.
[0037]
The subsequent procedure is the procedure for the advertising medium 3 and the viewer 4 up to step S6.
[0038]
That is, the advertisement of the product P is announced by the distribution destination medium distributed by the advertising space distribution system 21. For example, a medium is listened to by a viewer in radio broadcasting, viewed on TV, and subscribed to in newspapers and magazines. The information included in the advertisement includes, for example, guidance information for accessing the portal site 61 where the corresponding product can be purchased on the Internet 5.
[0039]
The viewer 4 is guided by the advertisement, and can access the portal site 61 for the purchase target product and perform the purchase procedure of the product. The portal site 61 is operated by the ISP 6, and the ISP 6 tries to acquire a greater price by performing maximum advertising efforts on the viewer . Therefore, the access status to the portal site 61 is grasped. In addition, when the ISP 6 receives access to the portal site 61 and receives a product purchase procedure, for example, the ISP 6 notifies the advertisement provider 2 of this access information. Depending on the product, only the number of accesses may be the result. This performance condition is the same for the related ISP 6.
[0040]
In the advertisement provider 2, every time the access information capturing unit 24 of the advertisement performance evaluation system 22 receives access information from the ISP 6, the advertisement provider 2 captures and records it as performance data in a predetermined position of the access performance table 25 (step S <b> 6). This recording procedure S6 continues in a state where there is no request for consideration distribution to the ISP 6 (NO in step S7) and no advertisement request is accepted (NO in step S8).
[0041]
When the procedure S2 is “NO” and there is no advertisement record, the advertisement space distribution system 21 can specify a similar advertisement, for example, and can set a distribution advertisement space based on the result data. Therefore, it is possible to set the portal site 61 corresponding to the distribution destination medium (step S10).
[0042]
When the above step S7 is “YES” and there is a price allocation request with a price together with the advertising product, in the advertising result evaluation system 22, the result analysis evaluation unit 26 evaluates the result data in the access result table 25 (step S11), and the evaluation result Is sent to the consideration distribution system 23. The consideration distribution system 23 distributes the consideration to the related portal site 61 and ISP 6 obtained from the advertisement space based on the evaluation result (procedure S12), and the procedure proceeds to the procedure S8.
[0043]
In the above description, reference is made to the functional blocks and procedures shown in the figure, but changes such as distribution by separation and merge of functions or replacement of procedures before and after are free as long as the above functions are satisfied, and the above description limits the present invention. It is not a thing. Furthermore, the present invention can be applied to general advertisement provision using a plurality of advertisement media.
[0044]
【The invention's effect】
As described above, according to the present invention, the following effects can be obtained.
[0045]
The first effect is that the advertisement space can be optimally allocated to a plurality of various media used for the advertisement.
[0046]
The reason is that the advertisement information of all the media is guided to the portal site on the Internet regarding the product. In other words, it is possible to maximize access to the Internet for advertisements to be used. Accordingly, it is possible to evaluate the performance of all the various media used for the advertisement in a lump, and thus it is possible to compare the advertising effects.
[0047]
The second effect is that the advertising effect can be maximized with respect to the advertising cost of the advertising client.
[0048]
The reason for this is that, as in the first effect described above, it is possible to evaluate the performance of all the various media at once. This is because a combination of effects can be selected.
[0049]
A third effect is that each Internet service provider (ISP) that publishes a portal site on the Internet can obtain an appropriate price allocation.
[0050]
The reason for this is that guidance to the portal site on the Internet is implemented for all products, so that the performance of advertisement based on viewer access can be evaluated equally for each ISP. As a result, appropriate consideration can be allocated to each ISP.
[0051]
The fourth effect is that the optimal distribution of the advertising space to various media further improves the accuracy.
[0052]
The reason is that advertisement performance data that is the basis of the advertisement space distribution is sequentially transmitted and updated by viewers accessing the portal site, so that combinations based on advertisement performance by each medium are appropriately evaluated as needed. Therefore, a more accurate algorithm can be obtained by such optimal distribution of advertising space.
[Brief description of the drawings]
FIG. 1 is a functional block diagram showing an embodiment of the present invention.
FIG. 2 is a functional block diagram showing an example of a partial detail of FIG. 1;
FIG. 3 is a diagram showing one form of contents of a table in FIG. 2;
FIG. 4 is a flowchart showing an embodiment of the present invention.
FIG. 5 is a functional block diagram showing an example of the prior art.
FIG. 6 is a functional block diagram showing an example of a prior art different from FIG.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Advertisement requester 2 Advertisement provider 3 Advertising media 4 Viewer 5 Internet 6 ISP (Internet service provider)
21 Advertising space distribution system 22 Advertising performance evaluation system 23 Consideration distribution system 24 Access information fetching section 25 Access performance table 26 Performance analysis evaluation section 41 Viewer terminal 61 Portal site

Claims (7)

An advertisement providing method executed by a system for providing a requested advertisement to a plurality of various media,
A receiving step of receiving access information accessed from an information providing site that provides information created for each advertised product and medium from a viewer terminal;
A recording step of recording in the access performance table as advertisement performance data based on the received access information;
A step of reading out the advertisement performance data of the requested advertisement from the access performance table;
Read the allocation advertisement record data requested based on the ad placement to each medium, and having a first sorting step by product and by medium Ru provided with the information providing site, further the access A determination step of searching the performance table and determining the presence or absence of advertisement performance data of the requested advertisement;
If it is determined that there is no advertisement performance data for the requested advertisement, and a similar advertisement is specified for the requested advertisement, the requested advertisement inventory will be displayed based on the advertisement performance data for the specified advertisement. allocated to each of the medium set, and method for providing an advertisement and having a second sorting step of by product and by medium Ru provided with the information providing site. The receiving step also receives the time of the access information;
The recording step calculates the number of accesses and the time zone based on the received access information and the time of the access information, and records it as the advertisement performance data in the access performance table,
The advertisement distribution method according to claim 1, wherein the first distribution step distributes the advertisement space of the requested advertisement to each medium based on the advertisement performance data in the time period.   The first distribution step includes a calculation step of calculating an evaluation result based on the read advertisement result data, and an advertisement space of an advertisement requested based on the calculated evaluation result is used for each medium. 3. The advertisement providing method according to claim 1 or 2, wherein distribution is performed. A system for providing requested advertisements to various media,
Receiving means for receiving access information accessed from the viewer terminal to an information providing site that provides information created for each advertised product and medium ;
Recording means for recording in the access performance table as advertisement performance data based on the received access information;
Reading means for reading out the advertisement performance data of the requested advertisement from the access performance table;
Read the advertisement performance data Based on the ads that are requested inventory sorting the respective media, and a first distributing means for Ru provided by product and the information providing site by the medium, further the access performance A determination means for searching the table and determining presence / absence of advertisement performance data of the requested advertisement;
If it is determined that there is no advertisement performance data for the requested advertisement, and a similar advertisement is specified for the requested advertisement, the requested advertisement inventory will be displayed based on the advertisement performance data for the specified advertisement. advertisement providing system characterized in that it comprises distributing the respective media set, and a second distributing means for each product type and medium Ru provided with the information providing site. The receiving means also receives the time of the access information;
The recording means calculates the number of accesses and the time zone based on the received access information and the time of the access information, and records it as the advertisement performance data in the access performance table,
5. The advertisement providing system according to claim 4, wherein the first distribution unit distributes the advertisement space of the requested advertisement based on the advertisement performance data in the time period to each medium.   The first distribution unit includes a calculation unit that calculates an evaluation result based on the read advertisement performance data, and distributes the advertisement space of the requested advertisement to each medium based on the calculated evaluation result. 6. The advertisement providing system according to claim 4, wherein the advertisement providing system is divided.   5. The apparatus according to claim 4, further comprising a consideration distribution means for allocating the consideration for each information providing site based on the advertisement performance data stored in the access performance table when receiving the consideration distribution request. The advertisement providing system according to claim 6.

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