JP2001312661A - Information transmission system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information transmission system for distributing advertisement/information corresponding to the matching degree of classification by individual access areas to the network of a user and an area to which an advertisement/information sender is to transmit the advertisement information. SOLUTION: A user address acquirement means which automatically acquires the IP address of the user in real time, an address classification data base by individual areas, where a plurality of IP addresses are previously classified by individual areas, and a file classification data base designating a file to be transmitted in accordance with classification by individual areas from a plurality of files are installed. The classification of the areas is judged from the IP address of the user, which is acquired by the user address acquirement means by referring to the address classification data base by individual areas. The file corresponding to the classification is designated by the file classification data base and it is transmitted to the computer of the user.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for transmitting advertisements, information, and the like to a user using a network via a server system in a computer network.

[0002]

2. Description of the Related Art In an information transmission system such as a conventional advertisement distribution realized on a network, a server arranged on the network stores data for displaying a specific advertisement or information, and stores the data on a server. When a user accesses a web page on the Internet, a file, which is data, is transmitted to a user's computer and displayed.

[0003] In these methods, usually, an image represented by a banner advertisement is displayed on a part of a WEB page displayed on a user's computer via browser software, or a text advertisement is displayed. For example, a method is often used in which the user can click on them to view information on the linked Web page.

Recently, in an information transmission system such as a mail magazine or a mailing list for transmitting information by e-mail to a plurality of users, information such as an advertisement is automatically included in the e-mail transmitted to the users. Is becoming more common. Furthermore, utilizing the characteristics of the computer network, a communication and marketing method according to the characteristics of each user is being sought.

[0005]

However, by using only these methods, data files of individual advertisements and information placed on the network and advertisement / information data automatically inserted into an e-mail can be obtained. The same contents of advertisements and information will be transmitted to all users who access the file containing the data or receive e-mails containing the data.

Therefore, advertisements and information having the same contents are transmitted regardless of regional information such as a user's residence and work location, attributes such as age and gender, and objects of interest. For users who do not want advertisements or information, the information becomes useless, or some users feel annoyed. Even if an advertisement such as a banner ad is displayed, the rate of clicking on it to obtain more detailed information or applying for a product or service (click-through rate) does not increase as intended. Is a problem. Carrying useless data leads to an increase in communication volume. In addition, it imposes an unnecessary burden on users who take measures such as preventing users from displaying image information by using browser functions, and uniform and useful image data other than unnecessary image data such as banner advertisements is also applied. Disadvantages such as no longer being displayed.

On the other hand, an advertisement / information sender who wants to transmit an advertisement or information has the following problems. In other words, if the product to be advertised targets a specific demographic, the advertiser / information sender can access the regional information such as the user's place of residence and work, attributes such as age and gender, You want to send advertisements and information tailored to your interests. Also, if you want to provide advertisements and information only to specific areas, or if you want to send valid information only to users in specific target areas, etc., send the same advertisements and information to users who are not eligible To do is useless,
At times, it is conceivable that the advertising effect cannot be exhibited, such as giving the user discomfort. In addition, in calculating the advertisement fee and the like, useless expenses are forced, and only the effect of advertisement, advertisement, and information provision that is not cost-effective is obtained.

As a method for solving these problems, various methods have been devised for analyzing or classifying a target to which an advertisement or information is to be transmitted and trying to transmit an effective advertisement or information on a network.

For example, the following technology has been devised as a method of transmitting, to a user, regional information such as the place of residence and work, and advertisements and information according to attributes such as age and gender. I have. In Japanese Patent Application Laid-Open No. H11-282393, "Individual Internet Advertising Method According to Purchasing History", a purchasing history for each user is stored in a database, and an ID and a password are issued for each customer. However, according to this method, since the ID and the password are input, the advertisement is not displayed in a state where the ID and the password are not input. Since it is necessary to reach the stage of inputting an ID or the like near the point of deciding the purchase, the user is also expected to hesitate to input, so that an effective advertising effect cannot be expected. Similarly, in Japanese Patent Application Laid-Open No. H11-95694, "Advertising Apparatus, Advertising Method, and Recording Medium on Which Information Processing Program is Stored", a user is prompted by a questionnaire, a quiz, a guest book, or other methods. In order to display detailed advertisement information while grasping the degree of interest in the advertisement, a process of user input must be performed.

Further, as disclosed in JP-A-11-96164 and JP-A-11-134353, the access history of the user is stored as a database using a log file or the like stored in a server, and a cookie (Cookie) is stored.
A method of examining the interest of each user in the access history through the information and the like according to e) and creating a database using other attributes of each user has been devised and realized. Alternatively, DART (Dynamic Advertising Reporting ann
d Targeting), as in the case of technology, it is conceivable to use different ads depending on the attributes of the user, such as company, region, domain, and Internet provider.
However, such a method has not solved the following problems.

That is, according to these methods, it is indispensable to collect data of all users who have accessed a file such as a specific advertisement or the like and to make a database. According to DoubleClick Inc. of the United States, it is said that it has a personal database of 28 million people as of 1999 (“One to One Web Marketing in the Internet Age” published by Nikkei BP). However, in such a huge database, in order to keep the data up-to-date and accurate, enormous labor and equipment are required for management and maintenance, and the cost increases. Moreover, even if we can manage and maintain a database of tens of millions of people as described above, the number of people is assumed to be the world of the Internet connecting the whole world, and considering the world population of billions, The parts that do not appear in the data are still huge. Also, using a huge amount of data from millions to tens of millions, for example, when classifying that number of users into regional targets, classify individual data into Even if you try to send certain information to a certain layer and send another specific information to another certain layer, it is difficult to manage the data and send advertisements. Becomes rough. Speaking of regional classification, the current situation is that the amount of data is rather large at the national level or, at most, the state level of the United States, and that the vast amount of data can only be roughly classified.

With the conventional advertising method, for example, in the case of Japan's national television and radio broadcasting advertisements, nationwide advertising and publicity activities can be developed, or local companies can use only local affiliated television stations. Advertisements can be placed in any combination, and an advertising fee system has been established accordingly. The same was true for national and regional newspapers and local newspapers. Similar advertising methods that are more detailed and closely related to the local area include insert leaflets for newspapers, posters attached to stations, and advertisements hanging inside cars such as trains. However, regarding advertising and marketing development in computer networks such as WEB advertising and e-mail advertising,
Such a detailed development method for each region has not been established.

Further, according to such a method of creating a database of individual users, the following problem occurs. In other words, since it is essential that data of all users who access a particular server be collected and used as a database, advertisements will be sent to users who access that server for the first time. The effect of making it according to the attributes of the user cannot be exhibited.

[0014] It is also conceivable to identify a user by a domain name or an IP address of a user who has accessed the server through a log file or the like stored in the server. ,
Since Internet Service Providers (ISPs) are used and these ISPs have a large number of IP addresses for each access point, the IP address of each user who makes a dial-up IP connection is assigned every time access is made. It will be different each time. Even the same IP address happens to be a different user.

Even in the case of a user of a company / organization having its own domain name, even if the IP address remains unchanged, it is not possible to identify who uses the company / organization, so that the data is enormous in the end. However, the advertising effect cannot be obtained as expected despite the labor and cost of maintenance and management.

Therefore, an object of the present invention is to solve the above-mentioned problems, and to transmit an advertisement or other information by using a computer network when transmitting the advertisement or other information using a computer network.
The purpose of the present invention is to classify information into arbitrary regions through the P address and to transmit data effectively based on the classification. In addition, if there are multiple senders who want to send advertisements and information, the classification of the area can be adjusted according to the intentions of each sender, and higher advertising effectiveness or information provision can be provided if costs and maintenance / management are taken into account. It is an object of the present invention to provide a system and a method for obtaining the effects of the above.

It is another object of the present invention to make free and clear the combination of regional information transmission such as nationwide advertisement and information provision and regional advertisement and information provision, and to establish an advertisement fee system according to the combination.

Further, as hardware and software on computer networks advance, and various advertisement and information providing methods on networks are devised, the invention can be applied and applied to these new technological stages. It is an object of the present invention to provide a system and method for performing detailed advertisement and information transmission according to a region and the like, and a recording medium on which a program for the same is recorded.

[0019]

According to the first aspect of the present invention, in order to solve the above-mentioned problems, when a user accesses an information transmission source in a computer network, an IP address of the user is automatically set. User address obtaining means for obtaining information in real time and in real time, a regional address classification database preliminarily classifying a plurality of IP addresses according to region, and a file to be transmitted according to the region address classification from a plurality of files. From the file classification database to be performed and the IP address of the user obtained by the user address obtaining means, the classification according to the region is determined by referring to the regional address classification database, and the file corresponding to the classification is filed. Specify by classification database and send to user's computer Includes a Airu transmission program, the,
When the user accesses the information transmission source, the information transmission system includes means for analyzing the access status of each user's IP address and storing the analyzed information.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, preferred embodiments of an information transmission system and method and an information recording medium according to the present invention will be described with reference to the drawings. First, the basic operation of the information transmission system according to the present invention will be described with reference to FIG. This will be described with reference to FIG.

FIG. 1 is a system configuration diagram showing a basic configuration of the present invention. An information transmission system having a basic configuration of the present invention includes a server having the following configuration in a computer network. Primarily,
When a user accesses a specific information source, such as an Internet web page, the user's I
IP address acquisition means for acquiring a P address automatically and in real time acquires an IP address. The IP address of the user who is the source of the information is described in an IP header added to data from the user, and is passed to the server of the present invention, which is the destination. The user's access record is recorded as soon as a server file is accessed,
Recorded in the server log file. As a program for obtaining the current IP address of the user from the log file, a program in a language such as CGI, SSI, or JAVA (registered trademark) is generally used. The IP address is 32-bit numerical data and is composed of a network address portion indicating which network and a host address portion indicating which computer. For example, an address on a network of servers existing all over the world is shown in a form such as “012.3345.7.8”. These are domain names, for example, "~ .provider name.ne.jp", "~ .company name.
co. It can be converted into a character string having a certain meaning, such as "jp", in a one-to-one correspondence. However, if the IP address is used as it is, it is a sequence of numbers and cannot be distinguished at first glance. However, as described above, as can be seen from the fact that the domain name can be converted mutually with a one-to-one correspondence, the specific server having the original domain always corresponds to the specific computer connected to the network. it can. In other words, this means that the user's server can be specified by specifying the IP address.

The IP address referred to in the present invention includes, in addition to the currently used IP version 4 (IPv4), the version 6 (IPv4) adopted in the event that the IP address is short due to the rapid spread of the Internet.
Revised version such as 6) shall be included. Further, the IP address according to the present invention includes a private address when using TCP / IP in a closed network such as an intranet not connected to the Internet, such as a company network. That is, for example, the present invention is also effective in a case where information specialized for each region is transmitted to a company or the like in which branches and branches are scattered all over Japan.

Next, as shown in FIG. 2, the server of the information transmission system having the basic configuration of the present invention includes a regional address classification database in which IP addresses of a plurality of users are classified in advance by region. I have. The specific server having the original domain is the organization that administers the domain, NIC (Network Information).
Information obtained from the Ion Center) or JPNIC that governs Japan clarifies which country has which address in which country.

In addition, the Internet provider used by the majority of individual users has a large number of IP addresses for each access point provided in each of a large number of regions because many users use the Internet from all over the country. ing. For this reason, the majority of users who use the Internet service provider (ISP) via dial-up IP connection have different IP addresses for each access, and create a huge database of individual data for users accessing the server. However, it is difficult to maintain and manage personal data as described above.

However, even if there are a plurality of IP addresses for each access point of the ISP, if it is determined from which database the access point has passed, the access of each individual can be determined from which region. It can be easily determined whether or not it is. In addition, the access of an individual user who accesses the server for the first time, which was almost impossible in the past, can be determined by making the IP address of each access point of the ISP into a database.

The regional databases are:
Classification can be made according to the hierarchy such as municipalities, and users can be classified according to the desire of an information sender who wants to transmit advertisements and information. Further, based on the correspondence between the IP address and the domain name, it becomes possible to determine whether the user is a user who uses an ISP or a mobile phone. Moreover, these databases are far superior in terms of labor and cost as compared to creating, maintaining and managing tens of millions of huge data.

Also, for users of companies and organizations having their own domain names, it is clear from the information obtained by the organization that manages the domain, in which region in which country they have an address. Therefore, adding to the above database does not involve much difficulty.

Further, as shown in FIG. 3, the server of the information transmission system, which is a basic configuration of the present invention, stores an advertisement to be transmitted and a file containing other information in accordance with the above-mentioned classification by region or the like. Is provided from among a plurality of files. The above-mentioned regional address classification database and file classification database may be separate databases or may be one integrated database. As long as these functions are provided, for example, a single relational database having a regional address classification table and a file classification table may be used.

To explain this more specifically, the information sender A
Is the image a (a.gif) in the 23 wards of Tokyo,
Image b (b.gif) in Musashino City and Mitaka City in Tokyo
It is assumed that the image c (c.gif) is not transmitted in Yokohama, Kanagawa, and no information is transmitted in other regions. On the other hand, information sender B has file a in Tokyo.
(A.html), file b (b.html) in the Kanto region, and file c (c.html) in other Japan. The data that sets the plurality of pieces of information and the request of the advertisement sender are accumulated in the file classification database.

Also, if the information sender is outside of a specific area,
It can also be set up so that files containing valid general-purpose data can be sent anywhere.

Further, as described above, a plurality of IPs
If the first IP address that is not registered in the IP address classification database that classifies addresses according to region, etc., appears, it can be set so that a file containing valid general-purpose data can be transmitted in any region. it can.

In addition to the above-mentioned regional address classification database and file classification database, the Internet provider used by the user, the user's domain name, the user's domain type, the ID input by the user, etc. The user can also specify a transmission file by referring to a user information database that stores information, browser software used, OS used, electronic authentication, and other information. When classifying users, in addition to the classification information such as the area selected from the user's IP address, various information such as the user's environment and attributes are used, and it is useful to narrow down the file transmission targets. It is.

According to the first aspect of the present invention, in a computer network, when a user accesses an information source, a user address that automatically and in real time obtains the user's IP address. Obtaining means, a regional address classification database in which a plurality of IP addresses are classified in advance by region, a file classification database for designating a file to be transmitted according to the regional address classification from among a plurality of files, and the user address Based on the IP address of the user obtained by the acquisition means, the classification by area is determined by referring to the area-specific address classification database, and a file corresponding to the classification is specified by the file classification database, and the And a file transmission program to be transmitted to the computer. To, when the user has accessed the information source, parse the IP-address of the access situation of the user, and a means for storing the parsed information. As a method of analyzing access and storing it as data, a method based on a CGI program or the like is generally used. However, according to the present invention, a new configuration is provided in which the classification by region is determined by referring to the region-specific address classification database from the IP address of the user obtained by the user address obtaining means. Access analysis results that could not be obtained and their utilization became possible. In addition, the number of accesses for each category, such as the file accessed, the access date and time, the access residence time, the access route before and after the user accesses the information source, the Internet provider used by the user, Information such as domain name, user's domain type, distinction of wireless communication or wired communication, relay station of wireless communication, ID input by user, used browser software, used OS, electronic authentication, and other information By acquiring and recording, more detailed data can be utilized.

Here, the storage location of the file to be transmitted to the user may be any location on the network.
It may be located on a server such as an individual company or organization that sends advertisements and information. On the other hand, these files are stored and stored in the same place or the same administrator's server as the IP address acquisition means, the IP address classification database, the file classification database, and a file transmission program described later. Therefore, it is convenient for a server administrator to manage files collectively.

Further, the server of the information transmission system having the basic configuration of the present invention makes the determination with reference to the address classification database by region as shown in FIG. , And a file transmission program to be transmitted to the user's computer. This program is C
A program implemented in a language that can handle file operations, such as GI and SSI, is programmed to have the following functions, and is set so that the file transmission program functions when a user accesses a certain file Is done.

That is, when a user accesses a specific Web page, data requesting transmission of the page (file) from the user is included in the data of the present invention together with the IP header to which the user's IP address is added. Sent to server. The IP address is recorded in a server log file along with other information. This information is usually in a common format used by most web server software developers.

The file is transmitted in response to a transmission request from the user, the Web page is displayed on the screen of the computer terminal of the user, and the file transmission program by CGI or the like is set to start. The file transmission program receives the current IP address used by the user for connection, and refers to whether or not the current IP address is in the regional address classification database. If there is, the area classification where the current IP address is located is found.

Next, the file transmission program refers to a file classification database in which the sender of the advertisement or the like transmits which file in which region classification and where it wants to display it for each sender and for each region classification. . If there is an area classification where the current IP address is located in a certain sender's database, the sender of the advertisement or information transmits a certain file and displays it on the user's computer screen. It is determined by the setting information of the file classification database.
Therefore, the file transmission program transmits the designated file to the user's computer so that the designated file is displayed at the designated location.

The displayed form may be such that when the WWW page is displayed on the user's computer, it is displayed on the entire browser screen, or a window different from the currently opened browser is opened. May be displayed. Further, the information may be displayed on a part of the browser screen. For example, a form in which an advertisement or information such as a banner advertisement or an image is displayed on a part of the page. Furthermore, the displayed information is not necessarily limited to images, for example, data such as text with a link attached to another page, or a frame that displays a plurality of pages by dividing one screen. As described above, the transmitted file may be displayed in a part of the divided frames. Furthermore, the displayed file may be a moving image or the like, or may be audio data that is not visually recognized. Speaking of advertisements, moving images such as commercial films and animations flow, and audio commercials, music, and jingles flow.

More specifically, the information sender A
Is the image a (a.gif) in the 23 wards of Tokyo,
Image b (b.gif) in Musashino City and Mitaka City in Tokyo
When transmitting image c (c.gif) in Yokohama City, Kanagawa Prefecture and any information in other areas, these images should be displayed on a part of a specific WEB page. Can be. On the other hand, the information sender B sends the file a (a.html) in Tokyo, the file b (b.html) in other Kanto regions, and the file c (c.html) in other Japan. In this case, it may be set so that a user accessing a specific WEB page moves to another page, that is, files a, b, c,.

Alternatively, the file to be transmitted may be set to be displayed in a part of the divided frames, such as a frame that divides one screen and displays a plurality of pages.

FIG. 5 shows a more specific example of these. Take, for example, recruitment and job search sites hosted by private and public institutions. The computer terminal screen of the user who accessed in the 23 wards of Tokyo shows the company A who is recruiting nationwide, the company B which is recruiting in Tokyo, Nagoya and Osaka, the company C which is recruiting in Tokyo and Kanagawa, Shibuya-ku, Tokyo The recruiting information of the company D who is recruiting is displayed. The computer terminal screen of the user who accessed in Kanagawa shows that the company C, which is recruiting in Kanagawa, Tokyo, and E, which is recruiting in Kanagawa, Chiba and Gunma.
Job postings for company F, which is hiring in Yokohama, Kanagawa, and Kawasaki, are posted.

Alternatively, this is useful when a company or the like that conducts sales and marketing closely in each region wants to transmit advertisements and information for each region. For example,
It is effective for transmitting information about car dealerships that set up stores in various locations and operating them, transmitting information about insurance agents who set up distributors in various locations and conducting business activities, and transmitting real estate information for each region. Alternatively, it is effective in distributing information from companies that do not need nationwide advertising and promotion, operating only in one region. In addition, it is possible to set different information and advertisements to be displayed according to the user's region on the portal site that most users access first, such as a web site search site and a provider's site. It is. Furthermore, it is also effective for transmitting information that is needed in a certain area, such as concerts and events held in a certain area, festivals and holidays, information on restaurants, and information on the nearest public institution.

A plurality of files to be transmitted to the user's computer can be stored in the storage means on the server without the sender of the advertisement or information passing through the server administrator. For example, by using an FTP program for transmitting a file to a server and setting a password for each advertisement or information sender, it is possible to change the file to be transmitted only by the sender's own work. Therefore,
It is possible to obtain an environment in which it is easier to respond to the prompt needs of the sender of the advertisement and information, and to enjoy the advantage that the entire management is left to the server administrator.

Further, the computer on the user side can be a system which is a device incorporated in household electric or electronic equipment such as home use. It is a device called so-called information home appliance, which is a fusion of conventional electric / electronic devices and computers, and is connected via a network, but is not necessarily limited to home use, and is installed in offices, factories, public institutions, etc. Device may be used. For example,
Television connected to the network, transmitting and receiving devices for karaoke and music, gaming devices, refrigerators, cookers, security systems, home telephones with built-in computers, composite devices with faxes, copiers, printers, etc., simple information terminals , Heating equipment, bath heating equipment, washing machines and the like. Or, for example, a purchasing and ordering system at a business establishment, a transportation and delivery system, a product inventory and warehouse management / operation system, and the like. With the advance of computerization, it is considered that all devices will be included in devices in this field.

The computer network connected to each home or the like is connected not only to a personal computer up to now, but also to all kinds of information home appliances, housing equipment, and the like. In some cases, these devices are connected to a personal computer or the like, and in some cases, they are used alone and connected to an external network through various wired and wireless lines. The present invention is also effective in these information home appliances, and specific examples in which the present invention is implemented include, for example, the following. These specific examples are merely examples, and the present invention is not limited to these examples. Furthermore, these information home appliances include various consumer devices, and are not necessarily limited to household devices.
It may be used in business establishments, factories, public institutions, and the like.

For example, in an Internet TV having a function of connecting to a computer network in which the Internet and a television are integrated, when a connection button or the like for a network is operated, a region is determined from a user's address and a weather forecast in the region is determined. , News, information on local governments, information on local shops and communities, and the like. Alternatively, the area is determined from the user's address, the program guide of the broadcasting station in that area is displayed, and the user can select and display the channel or access the data of the program that has expired after a while. It is a device that can make, download, and make reservations for recording.

When a connection button or the like for accessing a computer network is operated in addition to functions such as management of stock items, a region is discriminated from a user's address, and information on the sale of food in that region is displayed. Refrigerators, cooking devices, system kitchens, etc. that can receive cooking recipe suggestions.

When a connection button or the like for accessing a computer network is operated, a region is determined from a user's address, and information from a pharmacy, a hospital, a nursing home, a security system company or the like in the region is determined. And a device that can report.

When a connection button or the like for accessing the computer network is operated, the area is determined from the user's address, and a taxi company,
A device that can obtain information from a shipping company and can make arrangements.

When a file is transmitted to a user by the information transmission system of the present invention, the file to be transmitted includes audio data, moving image data, image data, and other data. , Are displayed on the user's terminal when other data is reproduced. In recent years, terrestrial broadcasters broadcast video and audio programs on their own web pages (Internet TV, Internet radio), live broadcast of music and events, and stream audio and video over networks Is in a direction to flourish. According to the present invention, even when the content of a broadcast program can be accessed nationwide or globally when broadcasting over a computer network such as the Internet is performed by such a technique, according to the present invention, distribution of CM for each region can be performed. Or an advertisement or the like can be displayed by sponsoring a program for each region. The fee structure can be clearly established.

According to another embodiment, in a computer network, a user accesses an information transmission source and downloads audio data, moving image data, image data, document data, program data, and other data. At this time, a user address acquiring means for automatically and in real time acquiring a user's IP address, a regional address classification database preliminarily classifying a plurality of IP addresses by region, and a file to be transmitted according to the region classification From a file classification database designating a plurality of files and a user's IP address obtained by the IP address acquisition means, the classification by region is determined by referring to a region-specific address classification database. Files corresponding to the classification are stored in the file classification database. A file transmission program to be specified, inserted into the data to be downloaded, and transmitted to the user's computer, wherein the file to be transmitted is audio data, video data, image data, other data, It is set to be displayed on the user's terminal when the reproduced moving image or audio data or other data is reproduced. Therefore, according to the present invention, according to the present invention, when a moving image, a sound, and other data which are conventionally distributed in package media, print / publication, and the like are distributed in a computer network, the advertisement / region-specific advertisement /
Information distribution becomes possible.

[0053]

As described above, according to the present invention,
When transmitting advertisements and other information using a computer network, it is possible to classify users into arbitrary regions through their IP addresses, and to transmit them effectively based on the classification. Moreover, when there are multiple senders who want to send advertisements and information, the classification of the area can be adjusted according to each sender's intention, and detailed advertisements and information can be transmitted, resulting in high advertising effectiveness or information provision effect. Can be obtained. Then, it is possible to increase the click rate of the banner advertisement, the response rate from the user to the advertisement, and the like.

Further, it is possible to freely and clarify the combination of information transmission by region, such as nationwide advertisement and information provision and regional advertisement and information provision, and establish an advertisement fee system according to the combination. In addition, it is possible to efficiently allocate advertising costs to companies that place advertisements.

Further, as hardware and software on computer networks advance, and various advertisement and information provision methods on networks are devised, the invention can be applied and applied to these new technological stages. It is possible to provide a system and method for performing a detailed advertisement and information transmission according to a region and the like, and a recording medium on which a program for the system and method is recorded.

Further, by applying the present invention to a device incorporated in an electric / electronic device for home use or consumer use, that is, a so-called information home appliance, it is possible to operate the device based on information for each region. Family life and business activities can be made faster, cheaper, more convenient, or safer.

Further, when a program is broadcast over a computer network such as the Internet, even if the program content can be accessed nationwide or globally, it is possible to distribute CMs by region, , And an advertisement or the like can be displayed. Also, the advertising fee structure can be established in a clear manner. In addition, in the case of pay broadcasting, due to appropriate and effective advertisement income, the viewing fee is reduced, and the broadcaster contributes to the operation of the broadcasting business.

In addition, when downloading audio data, moving image data, image data, and other data, it is possible to distribute advertisements and information by region, and to establish a clear advertising fee system. In addition, in the case of paid data, an appropriate and effective advertisement income from advertisements makes download fees low and contributes to the business operation for data distributors.

Further, when a user receives an e-mail, advertisements and information can be transmitted according to the area of the user (e-mail recipient), so that more detailed and highly effective advertisement / information transmission can be achieved. It becomes possible.

Further, according to the first aspect of the present invention, from the area automatically determined from the IP address, the user of which area classification actually accessed which file and how many times, etc. By using the access analysis means in combination, the effect of transmitting advertisements and information can be enhanced. Furthermore, it is also possible to analyze the access and examine and review the advertisement fee system and the advertisement plan according to the advertisement effect.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing a basic configuration of the present invention.

FIG. 2 is a data configuration diagram illustrating an example of a regional address classification database.

FIG. 3 is a data configuration diagram showing an example of a file classification database.

FIG. 4 is a simplified flowchart showing a basic operation of a file transmission program.

FIG. 5 is a system conceptual diagram in a case where different files are displayed for respective regions on a frame screen in which one screen is divided to display a plurality of pages.

Claims (1)

[Claims] In a computer network, when a user accesses an information transmission source, a user address acquiring means for automatically and in real time acquiring a user's IP address; A region-based address classification database classified by region, a file classification database that designates a file to be transmitted according to the region-based address classification from among a plurality of files, and a user's user obtained by the user address acquisition means. A file transmission program for determining the classification of each region from the IP address with reference to a region-specific address classification database, specifying a file corresponding to the classification by the file classification database, and transmitting the file to the user's computer; Users have access to information sources. An information transmission system comprising: means for analyzing an access status of each user's IP address when the user accesses the information, and storing the analyzed information.