KR100773206B1 - Method and system for providing advertisement corresponding to specific uniform resource locator - Google Patents

Abstract

A method and a system for providing a customized AD corresponding to a predetermined URL are provided to post the AD related to user relation such as the URL of a received webpage and a connection area of a user to the webpage through a space recognition and TTS(Text-To-Speech) engine after the user connects to the arbitrary website and receives a webpage. A server(100) stores the AD selected between banner and text data, URL information of the webpage for storing the AD, and information for an area receiving the AD, and provides an AD program for inserting the AD read from the database into the webpage received from the connected website. A user computer(200) installs the AD program and stores/updates the AD received from the server to a memory. If the user computer receives the webpage by connecting to the website, the AD matched with the URL information of the webpage is read from the memory. If the read AD is the banner AD, an image is output by inserting the banner AD into space of the webpage. If the read AD is the text data, text of the text AD is converted into voice and the voice is output. An IP(Internet Protocol) search agency server(500) is connected to the server through the communication network.

Description

Customized advertising methods and systems corresponding to specific URLs {Method and System for providing advertisement corresponding to specific uniform resource locator}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a diagram illustrating a network configuration of a customized advertisement system corresponding to a specific URL according to a preferred embodiment of the present invention.

2 is a block diagram schematically showing the configuration of a service provider server and a user computer according to a preferred embodiment of the present invention.

3 is a flowchart illustrating a process of building an advertisement including URL information according to a preferred embodiment of the present invention.

4 is a diagram showing a list of advertisements built in a database according to a preferred embodiment of the present invention.

5 is a flowchart illustrating a process in which an advertisement including URL information is stored in a memory of a user computer according to an exemplary embodiment of the present invention.

6 is a flowchart illustrating a process of inserting an advertisement matching the URL information into a web page received from a web site accessed by a user according to an exemplary embodiment of the present invention.

7 illustrates a data structure of an advertisement read from a memory of a user computer according to an exemplary embodiment of the present invention.

8 is a view showing a web page in which the advertisement of FIG. 7 is inserted.

9 is a diagram showing a data structure of an advertisement sequentially read from a memory of a user computer according to another exemplary embodiment of the present invention.

10 is a flowchart illustrating a process of sequentially inserting the advertisement of FIG. 9.

Fig. 11 is a block diagram schematically showing the configuration of a service provider server and a user computer according to another preferred embodiment of the present invention.

12 is a flowchart illustrating a process of inserting an advertisement matching URL information into a web page received by a user according to another exemplary embodiment of the present invention.

<Description of Major Reference Marks in Drawing>

100 Service Provider Server 110 Database

111 Advertising 120 Communication Interfaces

130 ... Information Analysis Module 140 ... Ad Sending Module

150 ... CPU 200 ... Your Computer

210 ... Input device 220 ... Output device

230.Memory 231.Advertisement

240 ... Communication Interface 250 ... Ad Renewal Module

260 ... Ad Extraction Module 270 ... Margin Mounting Module

280 ... TTS Module 300 ... Advertiser Computer

400 ... Electronic Payment Agent Server 500 ... IP Search Authority Server

600 ... communication network

The present invention relates to a customized advertisement method and system corresponding to a specific URL, and more particularly, to provide a real-time advertisement corresponding to an access URL to a web page provided by a specific website accessed by a user through a communication network. The present invention relates to a customized advertisement method and system corresponding to a URL.

In recent years, Internet advertisements, which are placed on websites online through the Internet, are rapidly developing, replacing advertisements through media such as TV, radio, newspapers, and magazines on offline.

In general, the Internet advertising is mainly advertised in a band-shaped standardized image in a certain area of the website, and is made by a contract between the website operator and the advertiser. Here, the website operator can select the impression (CPM), cost per period (CPP), cost per click, performance (P4P, pay for performance), and acquisition (CPA) cost per acquisition. Advertisement fee is set according to the criteria such as) and cost per sale (CPS), and the advertiser pays the established advertising fee.

On the other hand, the advertising fees of websites, such as portal sites, which have a high number of visitors or views, are becoming expensive. However, due to the development of the Internet and the explosive growth of the Internet advertising market, Internet advertising is provided unilaterally or indiscriminately to an unspecified number of people. There is a limit.

A method for overcoming these limitations and inducing interest and interest of an Internet user has been proposed. Korean Patent Application Publication No. 2005-46326 (Advertising apparatus using margin recognition of an Internet webpage, membership attraction and advertisement using the apparatus) Service model) automatically installs an advertising device on the user's computer with the user's consent, and the installed advertising device recognizes the blank space in the web page displayed when the web browser is executed, and inserts a hyperlinkable advertisement into the blank. It is. In addition, the Republic of Korea Patent Publication No. 514368 (the Internet advertising service method using a visual, various voice and background music at the same time), the window of the website is opened and the text content of the advertisement immediately using the TTS (Text To Sound) engine Disclosed is a technique for exporting voice ads.

Conventional technology using margin recognition has an advantage of interposing a desired advertisement in the margin of a web site accessed by a user without paying an expensive advertisement fee to an operator of a popular portal site. In addition, the technology using the TTS engine has the advantage of inducing the interest and interest of the Internet user acoustically.

However, the above-described conventional technology has a problem that advertisements are provided unilaterally from an Internet user's point of view and thus do not overcome existing limitations, that is, advertisements that are not associated with the Internet users are indiscriminately provided. In addition, from an advertiser's point of view, there is a problem in that advertisements are placed on a web site irrelevant to the characteristics of the advertisements, so that interests and interests of Internet users are not induced and the existing limitations are followed. In addition, from a service provider's point of view, there is a problem in that the taste of the Internet user and the characteristics of the advertisement do not coincide with each other.

The present invention has been made in view of the above-mentioned conventional problems, and after a user accesses an arbitrary web site and receives a corresponding web page, the user relevance such as the URL of the provided web page and the user's access area It is an object of the present invention to provide a customized advertisement method and system corresponding to a specific URL that selectively inserts an advertisement into a web page through a space recognition and TTS engine.

In order to achieve the above object, a customized advertisement method corresponding to a specific URL according to the present invention is a method for providing an advertisement in real time to a web page provided from a web site accessed by a user through a communication network. The service provider constructs a database in a server including one or more selected advertisements among banner advertisements and text advertisements, URL information of a web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided. Providing an advertising program for embedding in a corresponding web page; (B) When the advertisement program is installed in the user's computer, the user's computer transmits the user's IP information to the server, and the server reads the advertisement of the region matching the received IP information from the database and transmits the advertisement to the user's computer. step; (C) the user computer previously storing and updating the received advertisement in a memory; And (D) when the user computer accesses a web site and receives a web page, reads an advertisement matching the URL information of the web page from a memory, and if the read advertisement is a banner ad, the banner ad is read. Inserting in the margin of the web page to output the image, and if the read advertisement is a text advertisement, converting the text of the text advertisement to speech and outputs the audio;

Preferably, the banner advertisement of (A) is constructed in the server with one or more multimedia information selected from a graphic image, a still image, and a video of a predetermined standard, and the multimedia information is inserted into a margin of a web page by an advertisement program. do.

In addition, the text advertisement of the above item (A) is constructed in the server as short text or long text, and the text information is sound-converted by the advertisement program.

In the present invention, the area information in the above section (A) is address information according to the classification of the administrative area.

According to the present invention, the step (B), (B1) as the advertisement program installed in the user computer is executed, the user computer transmitting the user's IP information to the server; (B2) the server transmitting the received IP information to an IP search authority; (B3) transmitting, by the IP search authority, address information corresponding to the IP information to a server; And (B4) reading, by the server, an advertisement of a region matching the received address information from a database and transmitting the advertisement to a user computer.

Preferably, the (B) is, if the (B ') advertising program is installed in the user computer, the user computer reads the user information from the memory and transmits it to the server, the server is an advertisement that matches the received user information Reading from the database and transmitting it to the user's computer.

In the present invention, the user information includes regional information input by the user at the time of membership registration or installation of the advertisement program.

Preferably, the user information further includes advertisement category information and personal information input by the user, and information corresponding to the advertisement category information and personal information is further included in the database of the server.

According to the present invention, the information corresponding to the advertisement category information is information classified by advertisement, by industry, company, and product. The information and information corresponding to the advertisement information are classified by advertisement, by gender, age group, and occupation group. Information.

According to the present invention, the advertisement of (C) is a local advertisement including URL information of a web page.

In the present invention, in the advertisement (D), a plurality of advertisements are sequentially output at predetermined time intervals on the activated Home and Sub pages of the web site.

According to another aspect of the present invention, a method for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, the method comprising: (A) the service provider any one selected from the banner advertising and text advertising Providing an advertisement program for constructing a database of a server including the above advertisement, URL information of a web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided, and inserting the advertisement into a corresponding web page. ; (B) A user computer installs an advertisement program received by accessing the server, and receives a advertisement list page including advertisements of region information corresponding to the user's IP information or advertisements of all region information from the server. Selecting one or more advertisements, the user computer transmits selection information of the corresponding advertisement, and the server reads an advertisement file corresponding to the received selection information from a database and transmits the advertisement file to the user computer; (C) the user computer previously storing and updating the received advertisement file in a memory; And (D) when the user computer accesses a specific web site and receives a web page, reads an advertisement file corresponding to the URL information of the web page from a memory, and if the read advertisement file is a banner advertisement, the banner advertisement is displayed. And inserting an image into a margin of the web page to output an image, and if the read advertisement is a text advertisement, converting the text of the text advertisement into speech and outputting the speech.

According to another aspect of the present invention, a system for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, the advertisement of any one or more selected from a banner advertisement and a text advertisement, the advertisement Provides an advertisement program for constructing a URL information of a web page to be provided and a region information to be provided with the advertisement in a database, and inserting an advertisement read from the database into a web page provided from a web site accessed by a user. server; And a user computer on which the advertisement program is installed, which receives an advertisement read from the server, stores and updates the advertisement in a memory, and when the user computer accesses a web site and receives a web page, the web page. If the advertisement matching the URL information of is read from the memory, and if the read advertisement is a banner advertisement, the banner advertisement is inserted into a margin of the web page to output an image. If the read advertisement is a text advertisement, the text of the text advertisement is displayed. It is characterized in that to convert the voice to voice output.

Preferably, the server further comprises an IP search engine server connected through a communication network.

In the present invention, the user computer transmits the user's IP information to the server, the server receives the address information matching the received IP information from the IP search engine server, and the advertisement of the area matching the address information Read from database and transfer to user's computer.

Preferably, the user computer transmits user information to a server, and the server reads an advertisement matching the user information from a database and transmits the advertisement to the user computer.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to explain their invention in the best way. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention, and do not represent all of the technical idea of the present invention, which can be replaced at the time of the present application It should be understood that there may be various equivalents and variations.

1 is a diagram illustrating a network configuration of a customized advertisement system corresponding to a specific URL according to a preferred embodiment of the present invention.

As shown in FIG. 1, a customized advertisement system corresponding to a specific URL according to the present invention includes a service provider server 100, a user computer 200, an advertiser computer 300, an electronic device connected to a communication network 600. A payment agent server 400 and an IP search authority server 500.

Here, the communication network 600 has been used in a comprehensive concept including PSTN, ISDN, ADSL, BcN, NGN, and IPv6.

The service provider server 100 selectively transmits the advertisement contracted with the advertiser to the user computer 200, and provides the user with an advertisement program for inserting and outputting the advertisement into a web page. In this case, the service provider provides an input form to allow the advertiser to select a web site associated with the characteristics of the advertisement, an area where the advertisement is to be provided, and a range of users to be provided with the advertisement.

The user computer 200 installs an advertisement program, transmits IP information or user information to the service provider server 100, and receives an advertisement that matches the IP information or user information. In this case, the user information is information input by the user at the time of membership registration or advertisement program installation.

The advertiser computer 300 transmits an advertisement of the advertiser to the service provider server 100. In this case, the advertisement is at least one advertisement selected from a banner advertisement and a text advertisement, and the banner advertisement is transmitted as one or more multimedia files selected from a graphic image, a still image, and a video of a predetermined standard. It is sent as a long text file.

When the advertisement contract between the service provider and the advertiser is made, the electronic payment agent server 400 substitutes for the approval procedure according to the advertisement contract and the payment process according to the approval procedure.

The IP search engine server 500 receives IP information transmitted from the service provider server 100, reads address information corresponding to the IP information, and transmits the address information to the service provider server 100.

The service provider server 100 transmits an advertisement including URL information to the user computer 200, and the user computer 200 interposes the received advertisement in a corresponding web page. Referring to the configuration of the service provider server 100 and the user computer 200 as follows.

As shown in FIG. 2, the service provider server 100 and the user computer 200 are interconnected on a communication network 600. In this case, the service provider server 100 transmits an advertisement that matches the IP information of the user or the information input by the user to the user computer 200. In addition, the user computer 200 stores the received advertisement, when the user accesses the website, reads the advertisement matching the URL information of the web page sent by the website, and reads the read advertisement on the web page. Insert it.

The service provider server 100 is a mother that transmits advertisements that match the user's IP information or information input by the user to the user computer 200, and includes a database 110, a communication interface 120, and an information analysis module ( 130, an advertisement transmission module 140, and a CPU 150 for controlling each of them 110-140.

The database 110 stores data for processing the processes of the modules 130 and 140, in addition to advertisements and advertisement programs provided by the service provider to the user, and the data stores the operation of the service provider server 100. And an operating system DB, a program DB including the advertisement program and an application program, a member management DB managing information of the user or an advertiser, and an e-commerce DB storing transaction information of the advertiser.

In an embodiment of the present invention, the advertisement is built in a predetermined region 111 of the database 110. As shown in FIG. 3, the construction process of the advertisement is as follows. First, the advertiser inputs the setting information of the advertisement in the input form provided by the service provider (S110). In this case, the setting information of the advertisement includes URL information of the web page where the advertisement is to be interposed, information on the region where the advertisement is to be provided, advertisement category information classified the advertisement by industry, company, and product, and duration information of the advertisement. . For example, an advertiser operating a sushi restaurant in the Seoul area selects the region as "Seoul", selects the advertisement category as "Restaurant" in the input form provided by the service provider, and selects the "food related website" You can choose the URL of a specific web page that you provide.

Next, the advertiser determines whether to pay according to the setting information of the advertisement (S120), and if the payment conditions do not match, returns to step S110. On the other hand, if the payment is approved, a contract is signed between the advertiser and the service provider (S130), and the advertisement including the setting information is uploaded to the service provider server 100 (S140). In this case, as shown in FIG. 4, the uploaded advertisement is cataloged and built in a predetermined region 111 of the database 110.

The communication interface 120 is a means for transmitting and receiving data with the user computer 200 and the IP search engine server 500. Local area networks, LANs, Bluetooth, and broadband Includes components for data transmission in wired and wireless communication networks such as the broadband Internet. Since these technical configurations are well known in the art, a detailed description thereof will be omitted.

The information analysis module 130 transmits the IP information transmitted from the user computer 200 to the IP search engine server 500, receives the address information matching the IP information from the IP search engine server 500, The received address information is compared with the area information, and the advertisement of the area matching the address information is read from the database 110.

In an embodiment of the present invention, the information analysis module 130 receives the user information transmitted from the user computer 200, compares the received user information and the setting information of the advertisement, the user information, for example, the user Ads that match information including gender, age, occupation, and advertisements of interest may be read from database 110. In this case, the setting information of the advertisement built in the database is preferably classified by the user's gender, age group, occupation group and interest advertisement.

The advertisement transmission module 140 transmits the advertisement read by the information analysis module 130 to the user computer 200.

Meanwhile, the user computer 200 may include an input device 210, an output device 220, a memory 230, a communication interface 240, an advertisement update module 250, an advertisement reading module 260, and a margin loading module ( 270, a TTS module 280, and a CPU 290 that controls each of them 210-280.

The input device 210 is a keyboard and a mouse for accessing a web site, and the output device 220 is a monitor and a speaker for outputting video and audio data of a web page provided from a connected web site.

The memory 230 stores and updates the advertisement transmitted from the service provider server 100 in the predetermined area 231. In this case, the advertisement is an advertisement matching the user's access area or user information, and the advertisement includes URL information of a web page where the advertisement is to be inserted. In addition, the memory 230 stores user information input by the user at the time of membership registration or advertisement program execution. As described above, the user information includes a user's gender, region, age, occupation, and interest advertisement. On the other hand, in the embodiment of the present invention, it is obvious that the memory 230 is equipped with the advertisement program and the operation program provided by the service provider.

The communication interface 240 is means for transmitting and receiving IP information, user information, URL information, and / or advertisements with the service provider server 100.

The advertisement update module 250 executes a process in association with an advertisement program, transmits IP information to the service provider server 100, receives an advertisement transmitted from the service provider server 100, and receives a memory 230. To save and update.

When the user accesses a specific website using the input device 210, the advertisement reading module 260 compares the URL information of the web page provided by the specific website with the URL information included in the advertisement. Ads that match the URL information of the page are read from memory.

When the advertisement read by the advertisement reading module 260 is a banner advertisement, the margin loading module 270 compares the size of the banner advertisement with the size of the margin of the received web page, and displays the banner advertisement in the margin of the web page. Insert and display the inserted banner advertisement.

When the advertisement read by the advertisement reading module 260 is a text advertisement, the TTS module 280 converts the text into speech and outputs the converted speech through a speaker.

In the present invention, the configuration between the service provider server 100 and the user computer 200 is only one embodiment. For example, by changing a part of the configuration, the user computer 200 transmits the URL information to the service provider server 100, and the service provider server 100 sends an advertisement matching the URL information to the user computer 200. It is obvious that it can be transmitted.

The procedure of the advertising method according to the above-described configuration will be described with reference to FIGS. 5 to 10. First, a process of storing an advertisement in a memory of a user computer will be described with reference to FIG. 5.

As shown in FIG. 5, when a user accesses a service provider server (S210), the service provider transmits an Active-X based certificate (S220), and the user approves the received certificate. The advertisement program provided by the service provider is installed in the user computer (S230).

Next, upon installation of the advertising program, initial execution or advertisement update, the user computer transmits the user's connection information, that is, IP information to the service provider (S240), and the service provider transmits the received IP information to IP. Transfer to the search institution (S250).

Thereafter, the IP search authority transmits address information matching the IP information to the service provider (S260), and the service provider reads an advertisement of the region matching the address information from the database 110 and transmits it to the user (S270). And S280). Next, the user stores the received advertisement in the memory 230 (S290).

In an embodiment of the present invention, in step S240, the user may transmit pre-stored user information, not IP information, to the service provider, and the service provider may display advertisements in the database 110 that match the user information received in step S270. Can be read and sent to the user.

After the advertisement is stored in the memory of the user's computer, when the user accesses a specific web site, the advertisement program mounted on the user's computer is automatically executed. Referring to FIG.

As shown in FIG. 6, when a user accesses a specific web site (S410), an advertisement program mounted on the user computer is automatically executed (S420).

Next, the user computer compares the received URL information of the web page with the URL information of the advertisement stored in the memory (S430), and reads the advertisement matching the URL information of the web page from the memory (S440). In this case, if the read advertisement is a banner advertisement, the banner advertisement is inserted into a margin of a web page to output an image, and if the read advertisement is a text advertisement, the text of the text advertisement is converted into voice and outputted as voice (S450).

In an embodiment of the present invention, the advertisement read from the memory of step S440 is one or more advertisements selected from a banner advertisement and a text advertisement. Here, the advertisement includes header information (H), and if the advertisement is a banner advertisement, margin information (A) is further included. In addition, the header information H includes URL information.

For example, as shown in FIG. 7, a plurality of advertisements including first and second advertisements 710 and 720 are read from the memory, and the first advertisement 710 includes header information 711 and margin information. 712, banner advertisement 713, and text advertisement 714, and the second advertisement 720 includes header information 721, margin information 722, and banner advertisement 723.

In this case, when the URL information of the first and second advertisements 710 and 720 is the same and the user receives a web page from the same website as the URL information, as shown in FIG. 8, the first advertisement ( The banner advertisement 713 included in the 710 is inserted and outputted in the margin of the web page according to the margin information 712, and the text of the text advertisement 714 is converted into voice and output. In addition, since the second advertisement 720 does not have a text advertisement, only the banner advertisement 723 according to the margin information 722 is inserted and outputted in the margin of the web page without a voice output.

Meanwhile, the plurality of advertisements are sequentially inserted at predetermined time intervals on the activated home and sub pages of the web site. Referring to FIG.

As shown in FIG. 9, the third to fifth advertisements 730 to 750 that match the URL information of the web page are sequentially inserted. In this case, the third to fifth advertisements 730 to 750 include only banner advertisements and have the same margin information. As shown in FIG. 10, a predetermined time interval t is displayed on the same margin of the web page. ) And images are output sequentially.

The configuration and method of the present invention as described above is only one embodiment, and the configuration and method may be variously modified.

For example, as shown in FIG. 11, the user computer 200 ′ may insert an advertisement read from the service provider server 100 ′ into a web page in real time without storing and updating the advertisement in the memory. In the illustrated configuration, the advertisement updating module 250 and the advertisement reading module 260 of the user computer 200 may be converted into a configuration that does not require.

The procedure of the advertisement method according to the configuration of FIG. 11 described above will be described with reference to FIG. 12.

As shown in FIG. 12, when a user who installs an advertisement program on a user's computer accesses a website (S510), the advertisement program is automatically executed (S520), and the user's computer is connected to a web page transmitted by the website. Including the URL information, any information selected from the IP information, login information or user information is transmitted to the service provider server (S530), and the service provider server transmits an advertisement in the database 110 'that matches the received information. The user computer may read and transmit the received advertisement to the user's computer (S540 through S560), and the user computer may insert the received advertisement into a web page in real time (S570).

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this. For example, after the advertisement program is installed on the user's computer or after the service program is installed, the service provider server 100 provides the advertisement list page to the user's computer 200 so that the user can select an advertisement and the user accesses a specific website. At the time, the advertisement selected by the user may be output. That is, the user may directly select and output the desired advertisement. Here, the advertisement list page displays an advertisement in which the IP information of the user and the region information of the advertisement match. In addition, it is also possible to exclude the IP information and regional information, the entire advertisement stored in the service provider server 100 can be displayed on the advertisement list page. This is to display the advertisement according to the access URL of the user, regardless of the region. On the other hand, the service provider server 100 can be provided in real time according to the URL information of the web page transmitted from the website to which the user is connected, rather than storing the advertisement selected by the user in advance on the user computer 200, of course. .

In addition, a user interface may be provided after the advertisement program is installed. For example, an execution icon may be displayed on the task bar so that the user can easily manage the advertisement program.

In addition, it is a matter of course that various modifications and variations can be made by those skilled in the art within the equivalent scope of the technical concept of the present invention and the claims to be described below.

As described above, according to the present invention, advertisements that match the URL information of the web page received from the web site to which the user is connected and the user's region of residence are displayed in the margin of the web page or output by voice, thereby providing a personalized advertisement. It can be interesting to watch.

In addition, the present invention provides advertisements to residents in the region at a low cost, so that advertisers owning small and medium-sized stores and businesses can stably expose advertisements to users.

In addition, the advertiser can save the advertising cost by designating the web page of the website to the service provider rather than requesting the advertisement on the website, and selectively providing relevant and differentiated advertisements to individual users. For example, advertising can be discernedly exposed to users, and service providers can maximize advertising revenue.

Claims (21)

In a method for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, (A) the service provider constructs a database of a server including one or more advertisements selected from a banner advertisement and a text advertisement, URL information of a web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided; Providing an advertising program for inserting an advertisement into a corresponding web page; (B) When the advertisement program is installed in the user's computer, the user's computer transmits the user's IP information to the server, and the server reads the advertisement of the region matching the received IP information from the database and transmits the advertisement to the user's computer. step; (C) the user computer previously storing and updating the received advertisement in a memory; And (D) when the user computer accesses a web site and receives a web page, reads an advertisement matching the URL information of the web page from a memory, and if the read advertisement is a banner ad, the banner ad is read on the web. Inserting in a margin of a page to output an image, and if the read advertisement is a text advertisement, converting the text of the text advertisement into voice and outputting the voice; and customizing an advertisement method corresponding to a specific URL. The method of claim 1, wherein the banner advertisement of (A), A customized advertisement corresponding to a specific URL, which is built in a server with at least one multimedia information selected from a graphic image, a still image, and a video of a predetermined standard, and the multimedia information is inserted in a margin of a web page by an advertisement program. Way. The method of claim 1, wherein the text ad of (A), And a text form of short text or long text, and the text information is sound-converted by an advertisement program. The method of claim 1, wherein the area information of (A) is Customized advertisement method corresponding to a specific URL, characterized in that the address information according to the administrative district classification. The method of claim 1, wherein (B), (B1) when the advertisement program installed in the user computer is executed, the user computer transmitting the user's IP information to a server; (B2) the server transmitting the received IP information to an IP search authority; (B3) transmitting, by the IP search authority, address information corresponding to the IP information to a server; And And (B4) the server reading the advertisement of the region corresponding to the received address information from a database and transmitting the advertisement to a user computer. The method of claim 1, wherein (B), (B ') When the advertisement program is installed in the user's computer, the user computer reads the user information from the memory and transmits the user information to the server, and the server reads the advertisement matching the received user information from the database and transmits it to the user computer. Step; customized advertising method corresponding to a specific URL, characterized in that the replacement. The method of claim 6, wherein the user information, Personalized advertising method corresponding to a specific URL, characterized in that it includes local information input by the user at the time of membership registration or installation of the advertising program. The method of claim 7, wherein The user information further includes advertisement category information and personal information input by the user, and information corresponding to the advertisement category information and personal information is further included in the database of the server to be constructed. Customized advertising method. The method of claim 8, The information corresponding to the advertisement category information is classified by advertisement, by industry, company, and product. The personal information and information corresponding to the advertisement are classified by advertisement, by gender, age group, and occupation group. Customized advertising method corresponding to a specific URL. The method of claim 1, wherein the advertisement of (C) is Customized advertisement method corresponding to a specific URL, characterized in that the local advertisement including the URL information of the web page. The method of claim 1, wherein the advertisement of (D), And a plurality of advertisements are sequentially output on the activated home and sub pages of the web site at predetermined time intervals. In a method for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, (A) the service provider constructs a database of a server including one or more advertisements selected from a banner advertisement and a text advertisement, URL information of a web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided; Providing an advertising program for inserting an advertisement on a web page provided from a web site to which the user is connected; (B) When a user who installs the advertisement program on a user's computer accesses a web site and receives a web page, the user computer transmits the URL information of the web page and the user's IP information to a server in real time. Reading, by the server, an advertisement of a region matching the received URL information and IP information from a database and transmitting the advertisement to a user computer; And (C) If the received advertisement is a banner advertisement, the user computer inserts the banner advertisement into a margin of the web page and outputs the image. If the read advertisement is a text advertisement, the user computer converts the text of the text advertisement into a voice to generate a voice. Outputting; customized advertising method corresponding to a specific URL, characterized in that it comprises a. In a method for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, (A) the service provider constructs a database of a server including one or more advertisements selected from a banner advertisement and a text advertisement, URL information of a web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided; Providing an advertising program for inserting an advertisement into a corresponding web page; (B) A user computer installs an advertisement program received by accessing the server, and receives a advertisement list page including advertisements of region information corresponding to the user's IP information or advertisements of all region information from the server. Selecting one or more advertisements, the user computer transmits selection information of the corresponding advertisement, and the server reads an advertisement file corresponding to the received selection information from a database and transmits the advertisement file to the user computer; (C) the user computer previously storing and updating the received advertisement file in a memory; And (D) When the user computer accesses a specific web site and receives a web page, the advertisement file corresponding to the URL information of the web page is read from the memory, and if the read advertisement file is a banner advertisement, the banner advertisement is recalled. Inserting in the margin of the web page to output the image, if the read advertisement is a text advertisement, converting the text of the text advertisement to the audio output; and a customized advertising method corresponding to a specific URL comprising a. In a system for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, A web in which at least one selected from a banner advertisement and a text advertisement, a URL information of a web page on which the advertisement is to be provided, and a region information on which the advertisement is to be provided are built in a database, and a user accesses an advertisement read from the database. A server providing an advertisement program for embedding in a web page provided from a site; And And a user computer on which the advertisement program is installed and which receives the advertisement read from the server, and stores and updates the advertisement in a memory. When the user computer accesses a web site and receives a web page, an advertisement matching the URL information of the web page is read from the memory, and if the read advertisement is a banner ad, the banner ad is blank of the web page. And inserted into the video output, and if the read advertisement is a text advertisement, a customized advertisement system corresponding to a specific URL, characterized in that the text of the text advertisement is converted into voice and outputted as voice. The method of claim 14, And an IP search engine server connected to the server through a communication network. The method of claim 15, The user computer transmits the user's IP information to the server, the server receives address information from the IP search engine server that matches the received IP information, and reads an advertisement of a region matching the address information from the database. Customized advertising system corresponding to a specific URL, characterized in that the transmission to a computer. The method of claim 14, And the user computer transmits user information to a server, and the server reads an advertisement matching the user information from a database and transmits the advertisement to the user computer. The method of claim 17, wherein the user information, Personalized advertising system corresponding to a specific URL, characterized in that it includes local information input by the user at the time of membership registration or installation of the advertising program. The method of claim 18, The user information further includes advertisement category information and personal information input by the user, and information corresponding to the advertisement category information and personal information is further included in the database of the server to be constructed. Customized advertising system. The method of claim 19, The information corresponding to the advertisement category information is classified by advertisement, by industry, company, and product. The personal information and information corresponding to the advertisement are classified by advertisement, by gender, age group, and occupation group. Customized advertising system corresponding to a specific URL. In a system for providing an advertisement in real time on a web page provided from a website accessed by a user through a communication network, One or more selected advertisements among banner advertisements and text advertisements, URL information of the web page on which the advertisement is to be provided, and region information on which the advertisement is to be provided are built in a database, and the advertisement read from the database is stored in a corresponding web page. A server providing an advertising program for insertion; And A user computer on which the advertisement program is installed; When the advertisement program is executed by accessing a web site, the user computer transmits URL information of a web page provided from the web site to a server, receives an advertisement matching the URL address from the server, and receives the ad. In the case of a banner advertisement, the banner advertisement is inserted into a margin of the web page to output an image, and if the received advertisement is a text advertisement, the customized advertisement corresponding to a specific URL is characterized in that the text advertisement is converted to speech. system.

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