CN101095156A - System and method for providing content to a mobile communication device - Google Patents

Abstract

A method for providing content to a mobile device from a third party advertising system operating in conjunction with the host server in response to requests for content from the mobile device, wherein the method comprises the steps of transferring the mobile session from the host server to the third party advertising system acting as a secondary gateway; analyzing the request for the content at the third party advertising system and initiating a request to a content server for the content on behalf of the mobile device; exhibiting advertising content on the display of the mobile device during the request for content on behalf of the mobile device; upon receipt of the requested content from the host server, creating a virtualized version of the requested content in order to retain the mobile session within the control of the third party advertising system; terminating exhibition of the advertising content and transmitting the virtualized form of the requested content to the mobile device. A system for providing such content is also provided.

Description

Be used for providing the system and method for content to mobile communications device

Related application

The application requires the U.S. Provisional Application No.60/626 of submission on November 9th, 2004, the U.S. Provisional Application No.60/720 that on September 23rd, 695 and 2005 submitted to, 172 rights and interests.

Technical field

The present invention relates to be used for providing the system and method for content to mobile communications device, described mobile communications device for example is a mobile phone, but be not limited to mobile phone, especially, the present invention relates to a kind of system and method that is used for send institute's request content predetermined amount of time to mobile communications device during, providing advertisement.

Background technology

Be used for providing the system and method for content to know to the user who waits for service.For example, people's such as Boies U.S. Patent Application Publication No.2002/0191755 has described method, program and the system that is used for providing to the user who waits in line in communication system customized information, described user for example be to use phone, be in the user who call out to keep.The information content of customization offers the user with the mode (promptly passing through loudspeaker) of audio frequency or the mode (promptly on computing machine or cell phones displays) of video then.The example of type that offers user's the information content comprises music excerpt, local news or the advertisement based on caller's hobby.

In another example, people's such as Krassner U.S. Patent Application Publication No.2005/0038900 has described the system and method based on the Internet that is used for issuing Interstitial Ad (interstitialadvertisement) on the website.As describing in the above-mentioned patented claim, described system uses the Internet dispatcher server and mass storage device, described mass storage device comprises the database of one or more stores advertisements command files, and the placement of the advertisement that described advertisement command file is interior with being stored in Advertisement Server is relevant.

Such as No.6,014,439 and 6,400,804 United States Patent (USP) also is known, has wherein described to be used to make queuing or to be in and has called out the happy method and system of user that keeps.

Yet because the user who relates to mobile communications device provides content, described mobile communications device is a mobile phone for example, but is not limited to mobile phone, therefore it is generally acknowledged that prior art has recognized that some defectives.For example, it is generally acknowledged that prior art does not provide content so that make the stand-by period between the page download minimize or be convenient to best the setting of advertisement account, the structure of advertising campaign and/or the monitoring of issue statistics in the mode of the best.

Therefore, expectation provides a kind of system and method for the purpose that overcomes the defective that has recognized that in the prior art and realize proposing in the remainder in top and this instructions.

Summary of the invention

Correspondingly, the purpose of this invention is to provide a kind of method and system that content is provided to mobile communications device in the mode that does not reduce the time between the page download.

Another object of the present invention provides a kind of user interface of intuition, and this user interface is convenient to the setting of advertisement account, the structure of advertising campaign and/or the monitoring of issue statistics.

A further object of the present invention is advertisement to be configured to interactively, allows to provide to the user ability of autotext responding ability thus, receives the ability of text reward voucher and/or sales promotion quotation, and this only is some examples and nonrestrictive.

Another object of the present invention offers the target of particular sex, age group and/or postcode with the advertisement that is used to show, the demography statistics goes up customization, and this only is some potential groups that provide by example, and nonrestrictive.

A further object of the present invention is with the form of increase/reduction (promptly, carrying out advertisement more or less along with activity) or clock form (curve form) provides object time issue, provide improved advertisement to set, so that occur in the particular webpage back at one day special time, the perhaps page delivering advertisements of every predetermined quantity, so that do not make the advertisement overload of network address, and/or advertisement is configured to delivering advertisements in the webpage of the particular range in the website only.

A further object of the present invention provides the ad specifications of customization, no matter it only is text, image or their combination.

Another object of the present invention is the analysis of being convenient to and improving advertising campaign.

From the description below with reference to accompanying drawing, further purpose of the present invention and advantage will become more obvious.

Therefore, the present invention includes the combination of architectural feature, element, the layout and the sequence of steps of part, as example, and scope of the present invention will be limited in the right request in the structure that the layout of said structure feature, combination of elements, part and sequence of steps will provide below, diagram and the description.

Therefore, usually, the present invention relates to a kind of mobile device that responds to requests for content, from providing the method for content with third party's ad system of master server binding operation to mobile device, wherein said method may further comprise the steps: mobile session is sent to third party's ad system as two-staged netgate from master server; In the analysis of third party's ad system to requests for content and represent mobile device to send requests for content to content server; During representing mobile device, on the display of mobile device, show ad content to requests for content; When master server receives the content of being asked, create the virtual version of institute's request content, so that described mobile session is retained in the control of third party's ad system; Stop the displaying of ad content and the virtual form of institute's request content is sent to mobile device.

Also provide a kind of response mobile device to requests for content, from providing the system of content with third party's ad system of master server binding operation to mobile device, described system comprises: the data-carrier store of stores advertisements content; Be used for receiving the device of mobile session, thereby third party's ad system is as two-staged netgate from master server; Be used to analyze mobile device to requests for content and represent mobile device to send device to content server to requests for content from desired locations; Be used for from content server to requests for content during ad content is illustrated in device on the display of mobile device; Be used for receiving content of being asked and the device of creating the virtual version of institute's request content from content server, the virtual version of creating institute's request content realizes by following operation: the content of returning from content server by parsing and be substituted into any redirect link of additional content with the link that refers to get back to third party's ad system, resolve described content and will arrive any link such as the content resource of image, change into the complete qualified link of correct sensing content server position, and give the page on third party's ad system with identifier allocation, thereby the virtual linkage that sends in the content of mobile device is corresponding with the inlet at third party's ad system place of sensing actual content position; With the device that is used to stop the displaying of ad content and the virtual form of institute's request content is sent to mobile device.

In another embodiment of the present invention, the response mobile device is to requests for content, from providing the method for content to mobile device, comprising: mobile session is sent to third party's ad system as two-staged netgate from master server with third party's ad system of master server binding operation; In the analysis of third party's ad system to requests for content and represent mobile device to send requests for content to content server; During representing mobile device, on the display of mobile device, show ad content to requests for content; Carry out the content of being asked and show second ad content to the predetermined download of mobile device and with the content of being asked.

Description of drawings

For complete understanding the present invention, present invention is described below with reference to accompanying drawing, wherein:

Fig. 1 shows the system gateway processing flow chart that is used for the step of particular order according to of the present invention;

Fig. 2 is the process flow diagram that is used to mobile communications device that the system of content is provided according to of the present invention;

Fig. 3 is the example ad content demonstration according to first embodiment of the invention; And

Fig. 4 is the exemplary demonstration according to the ad content of second embodiment of the invention.

Embodiment

At first, it will be appreciated that, U.S. Provisional Application No.60/626,695 and the theme of No.60/720172 be incorporated in this instructions at this by reference, just as they are fully here described.Therefore, no longer repeat disclosed details in above-mentioned provisional application here.

All in all, the present invention is designed to be convenient to be used for network service, the particularly new ad delivery method of mobile network's service.For this reason, the present invention proposes sending of a kind of improved " intercutting formula " advertisement in one embodiment, and second embodiment is proposed, this second embodiment sends novel " 2 step formula " advertisement, this 2 step formula advertisement comprises the combination of " Interstitial Ad " and tradition " banner ads ", this combination itself is followed on institute's request content page or leaf, makes the maximization of advertisement exposure duration.According to known term, " Interstitial Ad " appears between the webpage in lax (or idle) time during downloading requested page.

For the ease of ad delivery process, the present invention includes the common server of representing with label 100, this server 100 in browser session as two-staged netgate (one-level gateway be actual ISP or other WAP gateway).The details of preferred systems 100 structures will disclose below.To recognize that use of the present invention may be injected into the processing of minimum in the browser session, feasible thus the minimum that influences to user experience.

Generally speaking, when the server of user capture trustship WAP website, detection script is discerned described server and whether is being moved communicator (for example, mobile phone or other radio-cells) visit.If script is identified as PC (that is, or other non-moving unit) with browser, the user is sent to the HTML website according to known protocol so.On the other hand, if determine that described device is a mobile unit, then the user is sent to the WAP website, the session between WAP website session manager startup mobile device and WAP website.

Below with reference to Fig. 1, Fig. 1 shows the common operational processes flow process of said sequence.(step 10), described script detects mobile browser for relative with the standard table top web browser at first to use script to detect mobile network user's connection by the mainframe network server.As mentioned above, desktop browsers is sent to normal content (step 15,20), and mobile browser is redirected to their to the path of suitable HTML or WAP content (step 15,25) by system 100 simultaneously.

In step 30, whether whether session manager detection mobile unit be new unit or be the unit of having created configuration file in the database of session manager.If mobile unit is in database, this unit and information thereof are transmitted (passed off) phone network of attending the meeting and are closed (step 35,40) so.Yet, if configuration file not in database, so via the WAP page or leaf by to user request information, as he age, sex and postcode and create configuration file, described WAP page or leaf is designed to the form that will be filled in.This profile information can be sent to session gateway and WWW surfing/advertising service session then and begin (step 45,50).

It will be appreciated that system 100 is to browser inquiry unique phone ID (" UPID " that do not comprise personal user's data) and telephone features, as screen size, the image type supported etc.System 100 can be configured or not be configured to provide screen so that create screen title and password to the user, and described screen title and password can be that be required or selectable.System 100 also can be configured to ask general user profile, particularly sex, the range of age (for example under-18s, 18-25 year etc.) and postcode.These data will typically be used for the advertisement of demography statistics as target.During this initial link, system 100 will identify " UPID " that it had seen and directly be sent to the expectation webpage in the past.

As described in more detail below, when the user navigated WWW, system 100 inserted the ad content that content-based supplier sets based on the config option of setting.Described advertisement can be " intercutting formula " advertisement, " banner " advertisement or " 2 step formula " advertisement, described " 2 step formula " advertisement is the combination of " intercutting formula " advertisement and " banner " advertisement, " intercutting formula " advertisement and " banner " advertisement be in essence coupling so that provide the advertisement of expansion to present.Config option is also controlled the frequency of (every page after or every N page or leaf) ad distribution.

In case the user enters supplier's web content " door ", according to configuration, system 100 can provide advertisement continuously, finishes or the user leaves supplier's door up to browser session.This content redirection link that refers to the gateway of the system of getting back to 100 by " virtual " realizes that its details will disclose below.

Yet, at first providing the detailed description of preferred embodiment of system 100 with reference to figure 2, the preferred embodiment comprises flow process constructed according to the invention and system.It will be appreciated that described preferred embodiment comprises one group of discrete elements.These elements are so that expense minimizes and effectively reduce the operating load that the time delay of system when serving advertisements obtains the mode segmenting system of the required content of mobile subscriber simultaneously.System 100 preferably is disposed between several servers.A server is master data base and management server (server 1 comprises the step 120-125 among Fig. 2,160-162 and 180-183).

Generally speaking, server 1 is responsible for the central database storage vault, described central database storage vault is preserved main frame advertisement account, advertising promotion control data (date/number of times that is used for serving advertisements), and no matter whether the demography that is limited by ad manager user interface and actual ad content itself is added up and needed etc.Described central database storage vault is also preserved the statistical information that obtains of the quantity about the advertisement of being supplied, the quantity of advertisement " click " etc.

Ad manager user interface preferably external management is used (promptly, not the part of system's working time), this external management use allow to create advertising promotion and limit actual ad content (text and/or image, no matter advertisement be intercut formula, banner or 2 step formulas etc.).Actual ad content may present with several forms, so that be fit to the fundamental characteristics (general screen size and will stipulate the necessary form of advertisement by the image type that device is supported) of mobile device.When creating described advertisement in ad manager UI, described advertisement is rendered as several forms.Thus, when generating actual advertisement aspect session working time the generation expense need also be to be eliminated basically if not being eliminated fully.

System 100 comprises user session manager 120, and this user session manager 120 is managed the set of the session data target of the browser session that is used for process.The session target that is used for session typically comprises the Any user particular data that requirement system 100 follows the tracks of, and (for example target 121,122,123) (but although be not typically user's recognition data) and ad queue (target 124) and be used for the virtual page formation (target 125) of this session.Session target is shared by content requests and ad queue management code.Especially, session manager 120 is preserved the session data (note: if be necessary, this also can coordinate) that is used for mobile phone on a plurality of servers under the heavy traffic situation.This allows session data to share at the interelement of actual mobile content server and managing advertisement.Session data comprises: mobile device ability (screen size, the image type supported etc.), be used for each each ad queue that moves session and any demography statistical dependence data, described any demography statistical dependence data can be known or obtain by the subscription demand that has applied.

Content (VPage) requester 140 control is initiated from host server the asynchronous request (step 141) of content and supply to be done up to described request from the advertisement of session ad queues.The content of being asked is ' virtualized ' (step 142) in the mode that discloses below and is sent to mobile unit (step 134,144).

Ad queue manager 160 is responsible for the scan session ad queue and ought be filled formation (step 161,162) with new advertisement in case of necessity.Preserved demography statistics (if use) owing to be used for the data of current sessions, if the advertisement generator that describes below 180 is configured to generate advertisement, then ad queue manager 160 has the ability of selecting advertisement according to the demography statistical classification.If not, common formation can be so that the order of search be maintained easily.Especially, ad queue manager (" AQM ") 160 (step 160-162) are responsible for monitoring by the ad queue in each session of session management management.Visit to any demography statistical dependence data allows " AQM " to select suitable advertisement reference from the ad queue table of being safeguarded by advertisement generator 180, and use them to fill session ad queues, and along with the described advertisement reference of its " consumption ", the selected advertisement of deletion from ad queue, this finally makes " advertisement generator " to create more advertisements.When being inserted into advertisement in the session ad queues, " AQM " suitably presents form from advertisement table (being created by ad manager UI) retrieve advertisements, and described advertisement table mates with mobile device ability profile data in session.This provides " presenting in advance " advertisement in the ad queue, has eliminated that described advertisement has been suitable form when coming from " working time " server expenses-in being placed on formation.The size of the ad queue of session forms has many advertisements, and described many advertisements were lined up before the time of dynamically conversation-based " wear rate ".

The function of advertisement generator 180 is to create ad queue (step 181,182,183), and described advertisement is created from available promotion data row.If necessary (based on the option of setting), advertisement generator 180 can be various classifications with advertisement creation based on demography statistics or other standards.This allows advertisement faster to handle and the more effective use processing time.Here the advertisement of Chuan Jianing is selected by ad queue monitor 160.Especially, advertisement generator 180 is responsible for the ad queue at random that advertisement form will be selected by the generation system.These advertisements at random can generate according to system option, as " the general advertisement based on non-demography statistics " or as the advertisement of target and specific demography statistics.Determining to pick up which advertisement is undertaken by ad queue manager 160.Create in this " formation " table in central database repository at random.Advertisement generator (promptly " is moved the service ") and is guaranteed to supply with all the time any advertisement that requires kind as the autotask on the server.Once more, make this " service " move by this way to have eliminated and come from the additional overhead that the server actual management moves session.

Other servers in the system 100 are " working time " server (servers 2 to N).These servers be implemented as each other " mirror image " and by " load balancing " so that between them, distribute the mobile browser request enter equably.What in a preferred embodiment, these remaining servers were responsible for carrying out in step 140-144 is functional.

Working time, server was programmed so that dynamic content to be provided, and this provides and has been presented at the required advertisement of being replaced by required content host when being ready to.Working time, server was in response to the request to content host, " virtual " described content and the modification content that will obtain send to the mobile subscriber, and insert the advertisement that comes from session ad queues, described session ad queues is by system operating parameters indication (after every page or every N page or leaf, as dispose).The session of each server is by the session management management on the server 1, thereby session data can both obtain for whole desired system elements.

Typically, 100 initial being redirected can typically be created from the host server to the system, thereby system can be identified as it " inlet point " (i.e. " starting point of session ") that comes from host computer system.This " inlet point " link can begin to be resolved to needed " homepage " that is used for that main frame in session.This " inlet point " links as " virtual page " of the pre-qualification that system can resolve." " afterwards, all " virtual page " link is all generated by system inlet point at this.It should be noted that preferred enforcement supplies with by the data Advertisement Server regulation, can unique identification main frame.This will be considered to comprise the method for " generally " or " wide in range " of the data of the main frame account in (but being not limited to) recognition system 100.

One of novel features of the present invention is " virtual " of page or leaf link.That is, according to the present invention, system 100 uses " gateway " as browser session in essence, and in this sense, promptly whole browser navigation are by system 100.This permission system 100 inserts ad content during the requests for page content.

System 100 realizes this " gateway " pattern by " virtual " content link, so that service data flows by its two-staged netgate user.Processing requirements VPage requester 140 of " virtual " page or leaf link is resolved the content returned from host server and is replaced any redirect link with the link that refers to back the VPage requester." virtual page ID " and the interior redirect link of page or leaf that described page or leaf is assigned with in the formation of a session page or leaf are assigned with " virtual linkage ID (the VLink ID) " that points to actual redirect link." virtual linkage " in the content is used for the virtual page and the virtual linkage ID of session id in the reference of system 100 places." VLink " in the click on content be redirected to have session, the system 100 of VPage and VLink ID, session, VPage and VLink ID are resolved to actual URL then so that ask from content host.

For can be in system 100 cache contents, content pages can be assigned with " overall VPage " ID, should get in touch with the affiliate ID that is used for particular station by " overall VPage " ID.This ID can get in touch with the VPage formation in session then.

Especially, " virtual " link comprises the actual content link that replaces new host page with the link that refers to go back to system 100.For this is correctly moved, original link must be kept in the system 100.After all redirect link on the page or leaf have been ' virtualized ' in this way, any link that the user selects will be sent them back to system 100.Like this, the ability that the advertisement of providing while representative of consumer is sent actual page request is provided in system 100.When the page or leaf request was finished, new page or leaf was as the previous browser that is ' virtualized ' and is sent to the user.

The example session:

Main frame URL	Virtual URL
		Www.hostsite.com	Www.mvadsrv.com/vpage.aspx? P=1﹠amp; A=1﹠amp; VP=0The new session that when detecting mobile device, sends from main frame.System 100 will be redirected to the URL that is associated with host information.
Www.hostsite.comnews.htm	Www.myadsrv.com/vpage.aspx? P=1﹠amp; A=1﹠amp; VP=1 user clicks " newly " link
		Www.hostsite.compartners.htm	Www.mvadsrv.com/vpage.aspx? P=1﹠amp; A=1﹠amp; VP=2The user clicks " affiliate " link
Www.othersite.com	Www.othersite.comThe user clicks to leave host site and be redirected to does not provide the affiliate of advertisement the link of website on it.
		Www.myadsrv.com/vpage.aspx? P=1﹠amp; A=1﹠amp; VP=2	Www.mvadsrv.com/vpage.aspx? P=1﹠amp; A=1﹠amp; VP=2The user selects " to retreat that " button-link is still pointed to " affiliate " page and advertisement and can be provided once more in browser.

When receiving " virtual page number " link (' inlet point ' or produce by system 100), working time server with virtual linkage with reference to being resolved to actual remote host link.

Just before sending requests for content, server determined whether and advertisement should be offered mobile device working time.Advertising frequency is set up by ad manager UI.If advertisement expires, then select to send to mobile device from the next advertisement of session ad queues and with described advertisement.

Represent mobile device to make request to main frame.By " representative ", be meant that the request to main frame has a request header, the characteristic of this request header " imitation " mobile device.Otherwise described request will be revealed as and stem from " desktop " browser relative with " moving " browser.Many content providers are provided for the different content of desktop and mobile device.This has guaranteed that the content of sending is the content that mobile device has directly received.Attention: this request " asynchronous " is made, and the request of this means is independent of the advertisement that is sent to mobile device and sends.

When content requests satisfied by master server, working time, server parses was used for the content of redirect link, and described link " virtual " is a systematic connection of the present invention, and storage simultaneously is used for the actual remote linkage of parsing in the future.These virtual linkages are created as " lasting " virtual linkage, this means that each remote host link obtains being stored in the unique virtual linkage in the database.This allows virtual linkage quilt " bidding documents label " and still effective for session in the future in mobile browser.Under the situation that does not have " lastingly " link, virtual linkage will be only effective for current session.Yet, depending on the requirement of future to system operation, this feature can be expected.In this case, link will be adopted slightly different form so that indicate their " temporarily " character.

It should be noted that: lasting link only needs to be ' virtualized ' once.The link that systems inspection enters is to see that whether they are processed by simple database query, if it exists, then use existing link.

Working time, server also must be resolved content " resource " as embedding any reference of the image in the content.These links typically have with host computer system on the relevant form of physical location of content pages.When browser will suppose that territory that described link and " virtual " link is relevant rather than with the host server of reality when relevant, these " relevant " links will can correctly not move " as it is ".Server fetched and this was handled (for example: " images/logo.gif " can convert to by will " relevant " link changing over " fully qualified " chain working time Http:// www.hostsite.com/images/logo.gif).

The content of correct translation will be sent to mobile device, " dump (bumping out) " advertisement.

Main is to remember: as long as system's 100 expectation " continuing " sessions, then all URL must be processed by this way.In case do not have virtualized link clicked,, be disconnected with being connected of system 100 providing aspect the advertisement.Yet if the user selects " retreating " button so that turn back to the URL that has been virtualized at their browser, system 100 session of will having an opportunity to regain so is because the user is just turning back to the host site of just being managed.If system 100 only provides advertisement in the territory of just serviced affiliate/account, then these lasting URL are with reference to will not consuming a lot of spaces.

Structure of the present invention and layout that utilization discloses above are with reference now to several favourable features of the present invention and ability.

Particularly, with reference now to a second aspect of the present invention, that is, and with the advertising format of more a plurality of traditional Interstitial Ads with the functional combination of relevant banner ads.

Fig. 4 shows " the 2 step formula " advertising format of this embodiment according to the present invention.As shown in the figure and according to preferred configuration, banner ads is to show at mobile webpage top and occupy for example advertisement of 2-3 row space, and typically comprises image and/or text.Yet as set forth above, the Interstitial Ad that proposes is above preferably sent full screen image ad between mobile webpage.Image and text advertisements or text advertisements are only waited for the subsequent page that will be downloaded simultaneously, as mentioned above and as provide above and by with reference to described in the provisional application of incorporating into here.Fig. 3 shows the demonstration according to the example ad of first embodiment of the invention.

According to this embodiment, in case, just make up these advertisements so that form the formula advertisement of 2 steps, and described advertisement is sent to the webpage of loading so that show as flag by showing that between webpage identical advertising image and subsequent web pages are ready to load.In addition, when showing as flag on subsequent page, the text that shows during Interstitial Ad can change.It should be noted that when advertisement was sent to the top of the page, described image still can call from WAP gateway.Therefore, image needn't be loaded into phone once more, and has only text to reload, because text has changed.

The preferred structure of realizing this embodiment comprises central service application service provider (ASP) structure, this structure similarly in BlueDrama interactively 2 step formula advertisements are provided, and as the media between network address and the mobile communications device (for example mobile phone).One of major advantage of ASP model is that Advertising Management System can utilize the Internet to insert to enter from any computing machine, because target is to allow the advertizer by the network address logon and upload advertisement.

So far, provide the formula advertisement of 2 steps by each webpage of interactive processing, described each webpage is requested by the browser of mobile device.What take place when the page is processed is that link on the page is swapped out and indexed.The link of replacing the index on the webpage is configured in the future, and the next one request of self-moving device sends back to system rather than directly sends back to network station.When system receives when request, it matches the link that the quilt that is associated is indexed with that link.Described system provides the first of advertisement then, and the first of this advertisement is an Interstitial Ad, and makes the request to webpage from the website simultaneously.When webpage is received by system and when processed, inserts the banner ads part of 2 steps formula advertisement at that some place.

It will be appreciated that now: the present invention can with such as the content of exemplary and nonrestrictive ad content to be delivered to mobile communications device than the form of expecting more by the current form that provides of prior art.For example, the present invention offers mobile communications device in the mode that does not reduce the time between the page download with content.In addition, the invention provides the user interface of the intuition more of being convenient to set the advertisement account, configures ad campaigns, and/or monitors distribution statistics.Described advertisement can allow for the user autotext response, text reward voucher and/or sales promotion quotation are provided thus for intercutting formula, and this only is exemplary.The present invention also provides the target that is used to show particular sex, age group and/or postcode, and/or the method and system of the customization usefulness of time distribution.

Yet above-mentioned structure and method provide other favourable feature.For example, the foregoing description, method and structure provide the configuration of Interstitial Ad, thereby the user can click them and advertisement is redirected to advertizer's webpage or make them point to SMS autotext response page.If they are redirected to SMS autotext response page, then they can be prompted to fill in their telephone number so that the information that receives the text reward voucher or offer about sales promotion.For example, when the consumer clicks any one of these advertising units, they can be linked to and will announce the WAP website in advance or have the jump page of special characteristic, described specific feature can include but not limited to: the WAP website of external host mark, the jump page WAP website with text and title image, the direct response characteristic that comprises click-to-dial, Email are selected to add, SMS select to add and location lookup program (for example auto dealer, shop, restaurant).

In another favourable feature, provide and " continue button " feature.Here, when the user clicked advertisement and be sent to the advertizer website, system 100 alternatively inserted continuous button link on their website, and the user can click described continuous button link so that they are sent back to their the initial WAP page that requires.If the user knocks " retreating ", the page of front that then will be by comprising the advertisement that has shown is taken back them.

In addition; although Interstitial Ad is configured to be configured to occur on particular webpage in appearance and banner ads after the particular webpage; here disclose with " 2 step formula " advertisement of claimed novelty and after specific webpage, set advertisement, and advertisement is sent to the top of specific webpage in the website so that show.

At last, use ASP.NET to write the present invention, for example PHP or Java finish but described system can use other developing instruments.

Although described preferred embodiment, need recognize: for the ordinary skill in the art, can carry out many modifications these instructions.Therefore, those of ordinary skill in the art it will be appreciated that: under the situation that does not break away from the scope of the invention and aim, can carry out the variation on form and the details.

It will be appreciated that also the present invention's claim subsequently is intended to cover all statements that can drop on the scope of the invention between them on general features of the present invention described herein and concrete feature and the language.

Claims (12)

1, a kind ofly be used to respond mobile device to requests for content, from providing the method for content with third party's ad system of host server binding operation to described mobile device, wherein said method may further comprise the steps:

The mobile session that will come from host server is sent to the third party's ad system as two-staged netgate;

In the analysis of third party's ad system to requests for content and represent mobile device to send requests for content to content server;

During representing mobile device, ad content is illustrated on the display of mobile device to content requests;

When host server receives the content of being asked, the virtual version of creating institute's request content is so that be retained in mobile session in the control of third party's ad system; With

Stop the displaying of ad content and the virtual form of institute's request content is sent to mobile device.

2, method according to claim 1, the step of wherein creating the virtual version of institute's request content may further comprise the steps:

The content that parsing is returned from content server and be substituted into any redirect link of additional content with the link that refers to get back to third party's ad system;

Resolve described content and will arrive the complete qualified link that resolves to correct sensing content server position such as any link of the content resource of image; With

Give the page on third party's ad system with identifier allocation, thereby the virtual linkage that sends in the content of mobile device is corresponding with the inlet at third party's ad system place of sensing actual content position.

3, a kind ofly be used to respond mobile device,, comprise from providing the system of content to described mobile device with third party's ad system of host server binding operation to requests for content:

The data-carrier store of stores advertisements content;

Be used for receiving the device of mobile session, thereby third party's ad system is as two-staged netgate from host server;

Be used to analyze mobile device to requests for content and represent mobile device to send device to requests for content to content server;

Be used for the device on the display that ad content is illustrated in during to content requests mobile device from content server;

Be used to receive from institute's request content of content server and create the device of the virtual version of institute's request content, the virtual version of creating institute's request content realizes by following operation: the content of returning from content server by parsing and be substituted into any redirect link of additional content with the link that refers to get back to third party's ad system, resolve described content and will arrive the complete qualified link that resolves to correct sensing content server position such as any link of the content resource of image, and give the page on third party's ad system with identifier allocation, thereby the virtual linkage that sends in the content of mobile device is corresponding with the inlet at third party's ad system place of sensing actual content position; With

The device that is used to stop the displaying of ad content and the virtual form of institute's request content is sent to mobile device.

4, system according to claim 3, at least a portion of wherein said ad content provides the company of specific products or service to prepare by the user who gives mobile device, and perhaps at least a portion of described ad content is in order to provide the company of specific products or service to the user to mobile device and to prepare.

5, method according to claim 1 comprises the step that execution downloads to the content of being asked mobile device predeterminedly and second ad content is showed with the content of being asked.

6, a kind ofly be used to respond mobile device to requests for content, from providing the method for content with third party's ad system of host server binding operation to described mobile device, wherein said method may further comprise the steps:

The mobile session that will come from host server is sent to the third party's ad system as two-staged netgate;

In the analysis of third party's ad system to requests for content and represent mobile device to send requests for content to content server;

Represent mobile device during to content requests, ad content to be illustrated on the display of mobile device; With

Execution downloads to mobile device with the content of being asked predeterminedly and second ad content is showed with the content of being asked.

7, method according to claim 6, wherein when when host server receives the content of being asked, the virtual version of creating institute's request content is so that be retained in mobile session in the control of third party's ad system; With

Stop the displaying of ad content and the virtual form of transmission institute request content.

8, method according to claim 7, the step of wherein creating the virtual version of institute's request content may further comprise the steps:

The content that parsing is returned from content server and be substituted into any redirect link of additional content with the link that refers to get back to third party's ad system;

Resolve described content and will arrive the complete qualified link that resolves to correct sensing content server position such as any link of the content resource of image; With

Give the page on third party's ad system with identifier allocation, thereby the virtual linkage that sends in the content of mobile device is corresponding with the inlet at third party's ad system place of sensing actual content position.

9, method according to claim 6, at least a portion of wherein said first ad content is made of the customized advertising content, and this customized advertising content provides the company of specific products or service to prepare by the user who gives mobile device or described customized advertising is prepared for the company of specific products or service is provided the user to mobile device.

10, method according to claim 9, at least a portion of wherein said second ad content is made of the customized advertising content, this customized advertising content prepare by the company identical with the company that limits in the claim 9 or described customized advertising for claim 9 in identical company of the company that limits and preparing.

11, method according to claim 6, wherein first and second ad contents are identical.

12, method according to claim 6, wherein first and second ad contents are relevant with identical product or service.

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