JP2002163549A - Method, system, unit and recording medium for assignment of advertisement against advertisement space on home page - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement assignment method to fit easily an advertisement that an advertiser is trying to insert and an available advertisement space in a home page. SOLUTION: An agency unit 3 receives the space information indicating the nature of advertisement space from a manager unit 1 at a space information receiving section 32 and records it to an advertisement information storage section 35 for every advertisement space. An advertisement information receiving section 31 receives the advertisement information indicating the nature of advertisement from an advertiser unit 2 and records it to a space information storage section 36. A matching extract section 33 collates the advertisement information with the space information, extracts an advertisement space to insert the advertisement and informs the results of extraction to the manager unit 1 and the advertiser unit 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing a service using the Internet, and more particularly to a method for allocating an advertisement space to an advertisement in order to mediate an advertisement space available on the Internet from a space manager to an advertiser. About.

[0002]

2. Description of the Related Art With the widespread use and generalization of the Internet, various information has been provided to the public and various services have been provided over the Internet. In addition, various businesses that provide information and services on the Internet have been born.

In such a situation, as shown in FIG. 14, an advertisement space 91 is provided in a window 90 of a homepage that can be browsed on the Internet, and a business for publishing an advertisement of a company or the like and obtaining a publishing fee has become common. There are various advertisements on many homepages.

[0004] As a conventional method for securing a space for placing an advertisement, a company or the like (hereinafter, referred to as an advertiser) that provides advertisement information of its products and services secures an advertisement space on its own homepage, To secure advertising space by negotiating with other companies that manage the advertising space (hereinafter referred to as the advertising space manager).

[0005] When securing an advertisement space managed by an advertisement space manager, an advertisement space is found on a homepage of another company (advertisement space manager) and contacts the advertisement space manager who has established the homepage. ,
Existing communication means, such as letters, telephones, and faxes, negotiated conditions such as the allocation of advertising space, matching of advertising and advertising space, publication periods, and fees. Such an advertisement space is normally secured through an intermediary such as an advertising agency.

Conventionally, information such as the number of times of access to the advertisement placed in the advertisement space secured in this way and the time zone of high frequency of access is used when matching the advertisement with the advertisement space. There was no mechanism to automatically import information as information to improve the effect of the system.

[0007]

In the conventional method for securing the advertisement space, the process until the optimum matching between the advertisement content and the advertisement space is completed is complicated and time-consuming and inefficient.

[0008] The mediation process has complicated business customs, for example, it is not easy to use it for personal information transmission, and the business customs have been an obstacle to new entry.

Furthermore, a database of information (such as the number of times of access) regarding access to advertisements has not been used in a timely and effective manner in terms of advertisement space, which is a point of negotiation.

[0010] It is an object of the present invention to provide a method for easily matching an advertisement to be placed by an advertiser with an advertisement space available on a homepage, and information on access to the placed advertisement. Is to automatically incorporate into the conditions for matching the advertisement and the advertising space.

[0011]

In order to achieve the above object, an advertisement allocating method according to the present invention provides an advertisement allocating method for allocating an advertisement of an advertiser to an advertisement space that can be browsed on the Internet, which is managed by an administrator. Receiving, from the manager, space information, which is information indicating a property related to the advertisement space, via the Internet and recording the advertisement space for each advertisement space; and extracting the advertisement space in which the advertisement is placed Receiving and recording, from the advertiser, the advertisement information, which is information indicating the nature of the advertisement, to be compared with the space information to record the advertisement information for each advertisement space Extracting the advertisement space in which the advertisement is to be placed by comparing with the space information that has been set; The results comprising the step of notifying via the administrator or the advertiser the Internet.

[0012] Therefore, an advertiser who wants to publish an advertisement receives space information necessary for deciding an advertisement to be published in the advertisement space from a manager who manages the advertisement space and stores it in a database. When receiving advertisement information describing a condition for matching with an advertisement space of an advertisement to be posted from, when the advertisement space having space information that satisfies the condition of the advertisement information is searched and extracted from a database, Since the result is notified to the manager and the advertiser, the operation of extracting the advertisement space that can be allocated to the advertisement that has received the advertisement information from the advertiser is automated.

According to an embodiment of the present invention, the space information includes a data size of the advertisement that can be placed in the advertisement space corresponding to the space information, and the advertisement information includes the data size corresponding to the advertisement information. The advertisement space including the advertisement is extracted by including the data size of the advertisement and comparing the data sizes with each other.

According to an embodiment of the present invention, the space information includes a data size of the advertisement that can be placed in the advertisement space corresponding to the space information, and whether the advertisement space can display a still image and a moving image. Image type indicating
The advertisement space includes a sound type indicating whether or not the advertisement including sound can be posted, target information indicating a target audience layer targeted by the advertisement space, and the advertisement information corresponds to the advertisement corresponding to the advertisement information. The data size, the image type indicating whether the advertisement is a still image or a moving image, the sound type of whether the advertisement contains sound, including target information indicating the audience layer targeted by the advertisement, The advertisement space for placing the advertisement may be extracted by comparing the data sizes, the image types, the audio types, and the target information.

According to an embodiment of the present invention, automatically collecting access data including the number of accesses to the advertisement posted in the advertisement space through the Internet, and Notifying the advertiser of the advertisement and the manager of the advertisement space.

[0016] Therefore, the access data such as the number of times of access to the advertisement can be notified to the advertiser of the advertisement and the manager of the advertisement space, so that each can reflect the access data in the subsequent work.

According to an embodiment of the present invention, the advertisement allocating method according to claim 4, further comprising the step of updating the space information based on the access data.

According to an embodiment of the present invention, when it is not preferable to place the advertisement in the advertisement space as a result of updating the space information, the advertisement in the advertisement space is automatically updated. The method further includes the step of deleting.

[0019] Therefore, the posting of the advertisement, which is assumed to have no improvement in the advertising effect, can be automatically stopped, so that an opportunity to re-allocate the advertising space for placing the advertisement can be given.

The advertisement allocating system of the present invention provides an advertisement space that can be browsed on the Internet, managed by an administrator.
An ad allocating system for allocating advertiser advertisements,
Space information, which is information indicating a property related to the advertisement space, is received via the Internet, recorded for each advertisement space, and compared with the space information to extract the advertisement space in which the advertisement is placed.
Advertisement information, which is information indicating the nature of the advertisement, is received and recorded via the Internet, and the advertisement information is posted by comparing the advertisement information with the space information recorded for each advertisement space. An advertisement allocating device that extracts the advertisement space and notifies the extraction result via the Internet; and a manager that creates the space information, transmits the space information to the advertisement allocating device, and receives the extraction result from the advertisement allocating device. And an advertiser device that creates the advertisement information, transmits the advertisement information to the advertisement allocation device, and receives the extraction result from the advertisement allocation device.

According to an embodiment of the present invention, the space information includes a data size of the advertisement that can be placed in the advertisement space corresponding to the space information, and the advertisement information corresponds to the advertisement information corresponding to the advertisement information. The advertisement allocation device includes a data size of an advertisement, and extracts the advertisement space in which the advertisement is placed by comparing the data sizes with each other.

According to the embodiment of the present invention, the space information is a data size of the advertisement that can be placed in the advertisement space corresponding to the space information, and whether the advertisement space can display a still image and a moving image. No., an image type indicating whether or not the advertisement including the sound in the advertisement space can be posted, and a sound type indicating whether the advertisement space can be placed, and target information indicating a target audience layer targeted by the advertisement space, and the advertisement information is A data size of the advertisement corresponding to the advertisement information, an image type indicating whether the advertisement is a still image or a moving image,
The advertisement type includes sound information indicating whether or not the advertisement includes sound, and target information indicating a target audience layer targeted by the advertisement.The advertisement allocation device includes the data sizes, the image types, the sound types, and the like. The advertisement space in which the advertisement is placed may be extracted by comparing the target information with each other.

According to an embodiment of the present invention, the manager device automatically collects access data including the number of times of access to the advertisement posted in the advertisement space through the Internet, and transmits the access data to the advertisement allocation device. In response, the advertisement allocating device notifies the advertiser device of the notified access data.

According to an embodiment of the present invention, the manager device corrects the space information based on the access data and notifies the space to the advertisement allocating device, and the advertisement allocating device records the space information. The space information is updated to the corrected space information notified from the administrator device.

According to an embodiment of the present invention, the advertisement allocating device may determine whether the advertisement is to be placed in the advertisement space as a result of updating the space information. Instructing the manager device to delete the advertisement, the manager device deletes the advertisement from the advertisement space according to the instruction of the advertisement allocation device.

An advertisement allocating apparatus according to the present invention is an advertisement allocating apparatus for allocating an advertiser's advertisement to an advertisement space that can be browsed on the Internet and managed by an administrator, wherein the space is information indicating characteristics of the advertisement space. Space information receiving means for receiving information from the manager via the Internet and recording for each advertisement space,
Advertisement information reception for receiving and recording from the advertiser via the Internet, advertisement information, which is information indicating a property related to the advertisement, which is compared with the space information to extract the advertisement space in which the advertisement is placed. Means, comparing the advertisement information with the space information recorded for each advertisement space, extracting the advertisement space in which the advertisement is placed, and extracting the extracted result via the Internet by the manager or the manager. It has matching extraction means for notifying the advertiser.

The recording medium of the present invention is managed by an administrator.
A recording medium that records an advertisement allocation program for allocating an advertiser's advertisement to an advertisement space that can be viewed on the Internet, and receives space information, which is information indicating properties related to the advertisement space, from the manager via the Internet. The process of recording for each advertisement space, and the advertisement information, which is information indicating properties related to the advertisement, is compared with the space information to extract the advertisement space in which the advertisement is placed, from the advertiser. A process of receiving and recording via the Internet, a process of comparing the advertisement information with the space information recorded for each advertisement space, and extracting the advertisement space in which the advertisement is placed; A process of notifying a result to the manager or the advertiser via the Internet is performed by the information processing apparatus. It has recorded the advertising allocation program for causing a row.

[0028]

Embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 14 is an explanatory diagram for explaining a screen of a homepage on which an advertisement of an advertiser such as a company is posted.

Referring to FIG. 14, a window 90 is displayed on the screen of a home page that can be browsed on the Internet.
Is provided with an advertisement space 91.

The present invention automates the business of an advertising agency that mediates between the administrator who manages such an advertising space 91 and an advertiser who wants to place an advertisement in the advertising space 91.

The advertisement in the present invention may be any information that is to be made publicly available on the Internet, such as non-profit information, personal information, and the like, in addition to the advertisement of goods and services, and the company itself. There may be.

FIG. 1 is a block diagram showing the configuration of an advertisement agency service providing system according to one embodiment of the present invention.

Referring to FIG. 1, an advertisement agency service providing system according to this embodiment includes an administrator device 1 and an advertiser device 2.
And the agency device 3 are connected via the Internet 4 so that data can be transmitted and received.

The manager device 1 is a device provided by a manager who manages the advertisement space 91 that can be provided for posting advertisements. The manager device 1 transmits space information indicating characteristics of the available advertisement space to the agency device 3. To be registered via the Internet 4. When the matching information indicating that the advertisement to be placed in the advertisement space 91 has been allocated is received from the agency device 3, the advertisement space 9
Advertise on 1

The advertiser device 2 is a device provided by an advertiser who wants to publish an advertisement of the company on a homepage that can be browsed on the Internet. Send the advertising information that is the condition.

[0037] In order to mediate the advertisement space 91 from the manager to the advertiser, the agency device 3 adds the advertisement space 91 to the advertisement.
Is a device that assigns The agency device 3 stores a plurality of pieces of space information received from the manager device 1, and when receiving advertisement information from the advertiser device 2, searches for space information that meets the conditions, and searches for an advertisement based on the search result. Then, matching information is transmitted to the manager device 1 and the advertiser device 2 by matching the information and the advertising space 91 allocated to the information.

FIG. 2 is a block diagram showing a configuration of the agency device 3 of the present embodiment.

Referring to FIG. 2, the agency device 3 has a processing unit 30 and a storage unit 34.

The storage section 34 has an advertisement information storage section 35 and a space information storage section 36.

The advertisement information storage unit 35 stores the advertisement information received from the advertiser device 2, and the space information storage unit 36 stores the space information received from the manager device 1.

The processing section 30 has an advertisement information receiving section 31, a space information receiving section 32, and a matching extracting section 33.

The advertisement information receiving unit 31 receives the advertisement information from the advertiser device 2 and stores it in the advertisement information storage unit 35.

The space information receiving unit 32 receives the space information from the manager device 1 and stores it in the space information storage unit 36.

[0045] The matching extraction unit 33 is provided with the advertisement information storage unit 3.
3, the advertisement information is taken out, the advertisement information is compared with the space information in the space information storage unit 36 under the conditions described in the advertisement information, an advertisement space 91 that meets the conditions is selected, and the advertisement information is selected. The correspondence with the advertisement space 91 is transmitted to the manager device 1 and the advertiser device 2 as matching information. Further, advertisement content data, which is data of the content of an advertisement to be posted in the advertisement space 91, is also transmitted to the administrator device 1.

Next, the operation of the advertising agency service providing system of the present embodiment will be described.

FIG. 3 is a sequence diagram showing an example of the operation of the advertising agency service providing system of the present embodiment.

FIG. 4 is a data configuration diagram showing an example of the contents of the space information.

FIG. 5 is a data configuration diagram showing an example of the content of the advertisement information.

FIG. 6 is a flowchart showing the flow of the processing of the matching extraction unit 33.

Referring to FIG. 3, the manager of the advertisement space 91 accesses the agency device 3 with the manager device 1, and creates and transmits space information according to the screen display.

As shown in FIG. 4, the space information includes a manager name, target information indicating a viewer group such as an age group, a gender, an interest, etc., targeted by the advertisement space 91, and a data size of an advertisement that can be placed. , Resolution, an image type indicating whether the advertisement space 91 can display a still image and a moving image, an audio type indicating whether the advertisement space 91 can be accompanied by sound, a publishable time zone in which an advertisement can be posted, Information that includes a possible period and a fee for the advertisement space 91 is described, and is created for each advertisement space 91.

In the agency device 3 that has received the space information, the space information receiving unit 32 receives the space information and records the received space information in the space information storage unit 36. Normally, the space information storage unit 36 is in a state where a lot of space information is recorded.

An advertiser who wants to publish an advertisement for his / her product or service on the Internet accesses the agency device 3 using the advertiser device 2, creates and transmits advertisement information according to the screen display.

As shown in FIG. 5, the advertisement information includes, as condition data, an advertiser name, target information indicating a target audience for a product or service advertisement, an advertisement data size,
Information including the desired resolution, the image type indicating whether the advertisement is a still image or a video, the sound type indicating whether the advertisement includes sound, the desired time slot, the desired insertion period, and the desired fee It has been described. Further, the advertisement information includes advertisement content data such as image / audio data of the advertisement.

In the agency device 3 that has received the advertisement information, the advertisement information receiving unit 31 receives the advertisement information and records it in the advertisement information storage unit 35.

Next, the matching extraction unit 33 detects matching between the advertisement information and the space information, and transmits the matching information.

Referring to FIG. 6, matching extracting section 33
Then, the condition data of the advertisement information recorded in the advertisement information storage unit 35 is extracted (step 101), and the condition data is compared with the space information in the space information storage unit 36 to extract space information that meets the condition (step 101). 102). Then, it is determined whether or not the advertisement space 91 having the space information meeting the condition is found (step 10).
3).

When an advertisement space 91 having space information matching the conditions is found, the advertisement space 9 is added to the advertisement.
1 is transmitted to the manager device 1 and the advertiser device 2 (step 104).
Further, advertisement content data is transmitted to the manager device 1 (step 105).

If the advertisement space 91 having the space information meeting the condition is not found, matching information (NG) indicating that the advertisement space 91 to be allocated to the advertisement was not found is transmitted to the advertiser device 2 (step 10).
6).

In the example of FIG. 3, since an advertisement space 91 having space information meeting the conditions is found, matching information (OK) is transmitted to the manager device 1 and the advertiser device 2, and the advertisement content data is further transmitted. It is transmitted to the administrator device 1.

In the advertising agency service providing system of the present embodiment, the advertising information does not include the advertising content data such as the advertising image / audio data, and the advertiser apparatus 2 receives the matching information (OK). May transmit the advertisement content data to the administrator device 1 via the agency device 3.

Further, in this embodiment, the fee for the advertisement from the advertiser to the manager, the commission for the mediation to the advertising agency, the registration fee for registering the advertising space in the agency device 3 and the like are determined by the electronic commerce system. It is good to process.

FIG. 7 is a data configuration diagram showing an example of the content of matching information (OK) transmitted when an advertisement space 91 having space information that meets conditions is found. As shown in FIG. 7, in the matching information (OK), a matching result (here, OK) as to whether or not an advertisement space 91 meeting the condition is found, an advertiser name of the advertisement, and management of the extracted advertisement space 91 The target name, the target information which is the type of the customer targeted by the advertisement, the data size of the advertisement, the resolution of the extracted advertisement space 91, the image type of the advertisement, the sound type of whether the advertisement has sound, the advertisement Information including a posting time zone to be posted, a posting period, and a charge for the advertisement space 91 is described.

FIG. 8 shows an advertisement space 91 that matches the advertisement information of the advertisement agency service providing system of this embodiment.
FIG. 10 is a sequence diagram showing an example of an operation when no is extracted.

Referring to FIG. 8, advertisement information is created in advertiser device 2 and transmitted to agency device 3, and the advertisement information is recorded in advertisement information storage unit 35.

The matching extraction unit 33 searches the space information recorded in the space information storage unit 36 for space information that matches the condition data of the advertisement information stored in the advertisement information storage unit 35. Here, since no space information matching the condition data was found, matching information (NG) to that effect is transmitted to the advertiser device 2.

FIG. 9 is a data configuration diagram showing an example of the content of the matching information (NG) transmitted when the advertisement space 91 having the space information meeting the condition is not found.

Referring to FIG. 9, matching information (N
In G), only NG of the matching result is described.

The agency device 3 receives, from the manager device 1 of the manager who manages the advertisement space, space information necessary for determining an advertisement to be placed in the advertisement space, and stores the information as a database. When receiving, from the advertiser device 2 of an advertiser who intends to place an advertisement, advertisement information describing conditions for matching with an advertisement space of an advertisement to be placed, a space satisfying the condition of the advertisement information Since the advertisement space having information is searched and extracted from the database, and the result is notified to the manager device 1 and the advertiser device 2, the operation of extracting the advertisement space that can be allocated to the advertisement that has received the advertisement information from the advertiser is performed. Is automated, and the advertising agency business can be made more efficient and shorter.

Further, complicated business customs existing in the mediation process can be omitted, and it becomes easy to transmit information and to newly enter an individual.

In the advertising agency service providing system of the present embodiment, the agency device 3 deletes the advertisement in the advertising space when the contracted publication period has elapsed.
May be instructed to the administrator apparatus 1 from the server. In this case, the administrator device 1 receiving the instruction deletes the advertisement from the advertisement space according to the instruction.

In the advertisement agency service providing system of the present embodiment, when the administrator himself / herself recruits advertisements to be placed in the advertisement space 91 managed by the administrator without going through the agency, the administrator device 1 And the agency device 3 may be integrated.

Next, another embodiment of the present invention will be described in detail with reference to the drawings.

Referring to FIG. 10, in an advertising agency service providing system according to another embodiment of the present invention, an administrator device 5, an advertiser device 6, and an agency device 7 are connected via the Internet 4 so as to be able to transmit and receive data. Have been.

The manager device 5 is a device provided by a manager who manages the advertisement space 91 that can be provided, and transmits and registers space information indicating characteristics of the advertisement space 91 that can be provided. When the matching information indicating that the advertisement to be placed in the advertisement space 91 has been allocated is received from the agency device 7, the advertisement space 9
Advertise on 1

The manager device 5 records, as access data, the number of times of access to the advertisement posted in its own advertisement space 91, the time period during which the access frequency is high, the day of the week, and the like. Send.

Further, the manager device 5 reviews the space information of its own advertisement space 91 based on the access data and updates the space information as necessary. Then, the updated space information is transmitted to the agency device 7.

The advertiser device 6 is a device provided by an advertiser who wants to publish an advertisement of the company on a home page that can be browsed on the Internet. Send the advertising information that is the condition.

The agency device 7 stores a plurality of pieces of space information received from the manager device 5, and when receiving advertisement information from the advertiser device 6, searches for space information that satisfies the conditions. Based on the result, the matching between the advertisement and the advertisement space 91 assigned to the advertisement is performed, and the matching information is transmitted to the manager device 5 and the advertiser device 6.

When the agency device 7 receives the access data from the manager device 5, the agency device 7 stores the access data and also stores the access data in the advertiser device 6 of the corresponding advertiser.
To the access data.

FIG. 11 is a block diagram showing the configuration of the agency device 7 of FIG.

Referring to FIG. 11, agent device 7 has a processing unit 70 and a storage unit 75.

The storage section 75 has an advertisement information storage section 76, a space information storage section 77, and an access data storage section 78.

The advertisement information storage unit 76 stores the advertisement information received from the advertiser device 6, and the space information storage unit 7
7 stores the space information received from the administrator device 5.

The access data storage section 78 stores the access data received from the manager device 5.

The processing section 70 has an advertisement information receiving section 71, a space information receiving section 72, a matching extracting section 73, and an access data processing section 74.

The advertisement information receiving unit 71 receives the advertisement information from the advertiser device 6 and stores it in the advertisement information storage unit 76.

The space information receiving section 72 receives the space information from the manager device 5 and stores it in the space information storage section 77. Further, it receives the corrected space information from the manager device 5 and updates the space information in the space information storage unit 77.

The matching extraction unit 73 is provided in the advertisement information storage unit 7
6 and retrieves the space information in the space information storage unit 77 under the conditions described in the advertisement information, selects an advertisement space 91 that meets the conditions, and associates the advertisement information with the advertisement space 91. Is transmitted to the manager device 5 and the advertiser device 6 as matching information. Further, advertisement content data which is data of the content of the advertisement to be posted in the advertisement space 91 is also transmitted to the administrator device 5.

Upon receiving the access data from the manager device 5, the access data processing unit 74 stores the access data in the access data storage unit 78 and transmits the access data to the advertiser device 6.

Next, the operation of the advertising agency service providing system of the present embodiment will be described.

FIG. 12 is a sequence diagram showing an operation example of the advertisement agency service providing system of FIG.

Referring to FIG. 12, the manager device 5 of an administrator who posted an advertisement in his / her own advertisement space 91 uses the manager device 5 for each of the posted advertisements,
Information on access such as days of the week is collected as access data and transmitted to the agency device 7.

The agency device 7 that has received the access data receives the data in the access data processing unit 74, records the data in the access data storage unit 78, and transmits the data to the advertiser device 6 of the corresponding advertiser.

The space information of the advertisement space 91 is reviewed based on the access data collected by the manager device 5, and is corrected as necessary. For example, the fee for an advertising space with a small number of accesses is reduced, and the fee for an advertising space with a large number of accesses is increased. When the correction is performed, the corrected space information is transmitted to the agency device 7.

In the agency device 7, the corrected space information is received by the space information receiving unit 72, and the space information in the space information storage unit 77 is updated.

The agency device 7 receives and stores access data such as the number of times of access, the time zone with a high access frequency, and the day of the week from the manager device 5 of the manager who has placed an advertisement in the advertisement space managed by the agency device 7. , The access data is transmitted to the advertiser device 6 of the advertiser of the advertisement.
Administrators, advertisers, and advertising agencies can reflect the access data in subsequent operations.

For example, the advertiser can verify whether his / her advertisement has been accessed as many times as initially assumed, or whether or not the target has been initially accessed.

Further, the manager can verify whether the space information given to the advertisement space matches the actual space information.

Further, the advertisement agency can verify whether the advertisement mediated by itself is well accessed and has an effect.

In the advertising agency service providing system shown in FIG. 10, when the space information is updated and the space information and the advertisement information of the advertisement posted in the space no longer match, the agency device 7 may instruct the manager device 5 to stop posting the advertisement. In response to the instruction, the administrator device 5 deletes the advertisement from the advertisement space according to the instruction.

According to this, it is possible to automatically stop the posting of the advertisement which is not expected to have the effect of the advertisement, so that the advertisement space for the advertisement can be re-allocated on the occasion of the advertisement. The effect can be improved.

In the advertising agency service providing system of FIG. 10, the access data may include an opinion received from a person who has viewed the advertisement.

In this case, the manager device 5 receives and stores the opinion from the person who has accessed the advertisement in the advertisement space managed by the manager device 5 and transmits the opinion to the agency device 7 in the access data. The agency device 7 stores the access data including these opinions and transmits it to the advertiser device 6.

According to this, the person who views the advertisement can upload opinions, reactions, comments, and the like to the agent to the agency device 7 and actively participate in the advertisement. And the advertising agency can obtain the direct opinions of the people who saw the advertisements and reflect them in subsequent operations.

For example, it can be used by the administrator for creating subsequent space information.

The information is also disclosed to the advertiser, and is utilized in the subsequent advertising strategy.

[0109] Further, the advertising agency considers this as important know-how in securing the advertising space and creating criteria for selecting an advertisement.

That is, the present service has an effect that the advertising effect is further enhanced by the organic relationship between the advertiser, the advertising space, and the viewer who views the advertisement.

Next, an advertiser device according to still another embodiment of the present invention will be described.

FIG. 13 is a block diagram showing the configuration of an agency apparatus according to still another embodiment of the present invention.

Referring to FIG. 13, an agent device according to still another embodiment of the present invention includes an input device 81 and an output device 82.
, A storage device 83, a recording medium 84, and an information processing device 85.

The input device 81 is a keyboard, a mouse, or the like used by the operator of the advertising agency to operate the agency device.

The output device 82 is a display for the operator of the advertising agency to display the status of the agency device and the stored data, a printer for printing, and the like.

The storage device 83 stores advertisement information and space information in the same manner as the storage unit 34 of the agency device in FIG.

The recording medium 84 is a floppy (registered trademark).
The recording medium is a recording medium such as a disk, a CD-ROM, a magneto-optical disk, and the like, and stores an advertisement agency service providing program including processing of each unit from the advertisement information receiving unit 31 to the matching extracting unit 33 in FIG.

The information processing device 85 includes a CPU, an input / output interface, etc., reads the advertisement agency service providing program from the recording medium 84, stores it in the storage device 83, and executes it.

The agency device according to still another embodiment of the present invention records advertisement information, space information, and access data in the storage device 83 in the same manner as the storage section 75 in FIG. An advertisement agency service providing program including processing of each unit of the access information processing unit 74 from the advertisement information receiving unit 71 therein may be recorded.

[0120]

According to the present invention, the work of extracting an advertisement space that can be assigned to an advertisement for which advertisement information has been received from an advertiser is automated, and the work of allocating an advertisement to an advertisement space is made more efficient and shorter. Can be achieved. Further, complicated business customs existing in the mediation process can be omitted, and individual information transmission and new entry can be facilitated.

In addition, the manager and the advertiser can reflect the access data including the number of times of access and the like in the subsequent work, and the effect of the advertisement can be improved.

Further, it is possible to automatically stop the posting of the advertisement assumed to have no effect on the advertisement, and to give an opportunity to re-allocate the advertisement space in which the advertisement is placed,
The advertising effect can be improved.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of an advertising agency service providing system according to an embodiment of the present invention.

FIG. 2 is a block diagram illustrating a configuration of an agency device according to the present embodiment.

FIG. 3 is a sequence diagram illustrating an example of an operation of the advertising agency service providing system according to the embodiment;

FIG. 4 is a data configuration diagram showing an example of the content of space information.

FIG. 5 is a data configuration diagram showing an example of the content of advertisement information.

FIG. 6 is a flowchart illustrating a flow of processing of a matching extraction unit.

FIG. 7 is a diagram illustrating matching information (O) transmitted when an advertisement space having space information matching a condition is found;
It is a data structure figure showing an example of the contents of K).

FIG. 8 is a sequence diagram illustrating an example of an operation of the advertising agency service providing system of the present embodiment when an advertising space matching the advertising information is not extracted.

FIG. 9 is a data configuration diagram showing an example of the content of matching information (NG) transmitted when an advertisement space having space information that meets conditions is not found.

FIG. 10 is a block diagram showing a configuration of an advertising agency service providing system according to another embodiment of the present invention.

11 is a block diagram showing a configuration of the agency device of FIG.

FIG. 12 is a sequence diagram showing an operation example of the advertisement agency service providing system of FIG. 10;

FIG. 13 is a block diagram showing a configuration of an agency device according to still another embodiment of the present invention.

FIG. 14 is an explanatory diagram for describing a screen of a homepage on which an advertisement of an advertiser such as a company is posted.

[Explanation of symbols]

 1, 5 Manager device 2, 6 Advertiser device 3, 7 Agency device 30, 70 Processing unit 31, 71 Advertising information receiving unit 32, 72 Space information receiving unit 33, 73 Matching extraction unit 34, 75 Storage unit 35, 76 advertisement information storage unit 36, 77 space information storage unit 74 access data processing unit 78 access data storage unit 4 Internet 81 input device 82 output device 83 storage device 84 recording medium 85 information processing device 90 window 91 advertisement space 101 to 106 steps

Claims (14)

[Claims] 1. An advertisement allocating method for allocating an advertisement of an advertiser to an advertisement space that can be browsed on the Internet, which is managed by an administrator, wherein the space information, which is information indicating characteristics of the advertisement space, is managed. Receiving the information from a user via the Internet and recording for each advertisement space; and information indicating a property related to the advertisement, which is compared with the space information to extract the advertisement space in which the advertisement is placed. Receiving and recording the advertisement information from the advertiser via the Internet, and comparing the advertisement information with the space information recorded for each advertisement space to place the advertisement space. Extracting the result of the extraction to the manager or the advertiser via the Internet. Advertising allocation method comprising the step of knowledge. 2. The space information includes a data size of the advertisement that can be placed in the advertisement space corresponding to the space information; the advertisement information includes a data size of the advertisement corresponding to the advertisement information; The advertisement allocating method according to claim 1, wherein the advertisement space in which the advertisement is placed is extracted by comparing the data sizes. 3. The space information includes: a data size of the advertisement that can be placed in the advertisement space corresponding to the space information; an image type indicating whether the advertisement space can display a still image and a moving image; A sound type indicating whether or not the advertisement including a sound can be placed in a space; and target information indicating a target audience for the advertisement space, wherein the advertisement information is data of the advertisement corresponding to the advertisement information. Size, an image type indicating whether the advertisement is a still image or a moving image, a sound type indicating whether the advertisement includes sound,
The advertisement space includes target information indicating a target audience, and the advertisement space for placing the advertisement is extracted by comparing the data sizes, the image types, the sound types, and the target information. 2. The advertisement allocating method according to claim 1, wherein the advertisement is allocated. 4. automatically collecting access data including the number of accesses to the advertisement placed in the advertisement space through the Internet; and collecting the collected access data into the advertiser and the advertiser of the advertisement. The advertisement allocation method according to any one of claims 1 to 3, further comprising a step of notifying the manager of the advertisement space. 5. The advertisement allocating method according to claim 4, further comprising the step of updating the space information based on the access data. 6. The method according to claim 6, further comprising the step of automatically deleting the advertisement in the advertisement space when the space information is updated, so that it is not preferable to place the advertisement in the advertisement space. The advertisement allocating method according to claim 5. 7. An advertisement allocating system, which is managed by an administrator and allocates an advertisement of an advertiser to an advertisement space that can be browsed on the Internet, wherein space information, which is information indicating characteristics of the advertisement space, is transmitted via the Internet. Received and recorded for each of the advertising spaces, and compared with the space information to extract the advertising space for placing the advertisement,
Advertisement information, which is information indicating the nature of the advertisement, is received and recorded via the Internet, and the advertisement information is posted by comparing the advertisement information with the space information recorded for each advertisement space. An advertisement allocating device that extracts the advertisement space and notifies the extraction result via the Internet; and a manager that creates the space information and transmits the space information to the advertisement allocating device, and receives the extraction result from the advertisement allocating device. An advertisement allocating system comprising: a device; and an advertiser device that creates the advertisement information, transmits the advertisement information to the advertisement allocating device, and receives the extraction result from the advertisement allocating device. 8. The space information includes a data size of the advertisement that can be placed in the advertisement space corresponding to the space information, the advertisement information includes a data size of the advertisement corresponding to the advertisement information, The advertisement allocation system according to claim 7, wherein the advertisement allocation device extracts the advertisement space in which the advertisement is placed by comparing the data sizes. 9. The space information includes: a data size of the advertisement that can be placed in the advertisement space corresponding to the space information; an image type indicating whether the advertisement space can display a still image and a moving image; A sound type indicating whether or not the advertisement including a sound can be placed in a space; and target information indicating a target audience for the advertisement space, wherein the advertisement information is data of the advertisement corresponding to the advertisement information. Size, an image type indicating whether the advertisement is a still image or a moving image, a sound type indicating whether the advertisement includes sound,
The advertisement allocating apparatus includes target information indicating a target audience group targeted by the advertisement, and the advertisement allocating device publishes the advertisement by comparing the data sizes, the image types, the sound types, and the target information. The advertisement allocation system according to claim 7, wherein the advertisement space to be extracted is extracted. 10. The advertisement allocating device, wherein the manager device automatically collects access data including the number of accesses to the advertisement placed in the advertisement space via the Internet and notifies the advertisement allocation device of the access data. The advertisement allocation system according to any one of claims 7 to 9, wherein the notification notifies the advertiser device of the notified access data. 11. The administrator device corrects the space information based on the access data and notifies the advertisement allocating device of the space information, and the advertisement allocating device corrects the recorded space information by the management. The advertisement allocating system according to claim 10, wherein the advertisement information is updated to the corrected space information notified from a party device. 12. The advertisement allocating apparatus may be configured to delete the advertisement in the advertisement space when the space information is updated, so that it is not preferable to place the advertisement in the advertisement space. An instruction to an administrator device, wherein the administrator device deletes the advertisement from the advertisement space according to an instruction of the advertisement allocation device.
1. The advertisement assignment system according to 1. 13. An advertisement allocating apparatus for allocating an advertiser's advertisement to an advertisement space that can be browsed on the Internet and managed by an administrator, wherein space information, which is information indicating characteristics of the advertisement space, is transmitted from the administrator. Space information receiving means for receiving via the Internet and recording for each of the advertisement spaces; and information indicating properties related to the advertisement, which is collated with the space information to extract the advertisement space in which the advertisement is placed. Advertising information receiving means for receiving and recording certain advertisement information from the advertiser via the Internet, and collating the advertisement information with the space information recorded for each advertisement space to post the advertisement Extract the advertisement space to be used, and provide the extraction result to the manager or the advertiser via the Internet. An advertisement allocating device having a matching extracting unit for notifying. 14. A recording medium recording an advertisement allocation program for allocating an advertiser's advertisement to an Internet-viewable advertisement space managed by an administrator, wherein the space information is information indicating characteristics of the advertisement space. Receiving from the manager via the Internet and recording for each of the advertisement spaces; and indicating a property related to the advertisement, which is compared with the space information to extract the advertisement space for posting the advertisement. A process of receiving and recording the advertising information, which is information, from the advertiser via the Internet; and collating the advertising information with the space information recorded for each of the advertising spaces, and posting the advertisement. A process of extracting the advertisement space; A recording medium recording an advertisement assignment program for executing a process of notifying via the information processing apparatus.