JP2022068041A - Advertisement system, advertisement method, and advertisement program - Google Patents

Abstract

To provide an advertisement system, an advertisement method, and an advertisement program, capable of directly receiving provision of a product or service from a commercial and determining the number of viewers who have watched a commercial and have great interest in it.SOLUTION: An advertisement system that assists in an advertisement such as a product, a service or a content, displays a matrix code 103 during a broadcasting of a commercial in a TV program on a screen 101 of a TV 100. The matrix code is read with a portable terminal 10a and a website corresponding to a URL contained in the matrix code is retrieved.SELECTED DRAWING: Figure 3

Description

The present invention relates to an advertising system, an advertising method, and an advertising program.

Private broadcasting stations produce and broadcast a large number of programs. The main source of income is the consideration for broadcasting advertisements for goods, services, contents, etc. (hereinafter referred to as commercials). Some have a sponsorship contract with a client (hereinafter referred to as "sponsor") who requests commercials for each program to be broadcast.

Normally, when a program is sponsored, the sponsor fee is paid according to the broadcast time zone, audience rating, or commercial broadcast time of the program.

On the other hand, viewers will watch programs and commercials transmitted by private broadcasting stations on television (including antenna television, wireless television, cable television, portable television, etc.). Then, the viewer who sees the commercial will memorize the product, service, content, etc. associated with the program sponsor name of the commercial. Further, Patent Document 1 describes a method that makes it possible to grasp the validity of an advertisement content in detail, and an invention that commercializes a collection system.

Japanese Unexamined Patent Publication No. 2009-291117

However, commercials are introductions of products, services, contents, etc., and are rarely directly linked to purchases. For this reason, sponsoring costs are high for sponsoring a program, and cost effectiveness may not be appropriate in some cases.

On the other hand, it was not possible to know the exact number of viewers who saw the commercial and had a strong interest in the product, service, or content.

The present invention has been made based on the above circumstances, and an object thereof is to provide a mechanism for facilitating the direct purchase of commercial products, services, contents, etc., and to be accurate for viewers who have a strong interest. It is to grasp the number.

In order to solve the above problems, the first aspect of the present invention is the first aspect of the advertising system for advertising the target to be provided, which recognizes the matrix code displayed on the advertisement screen of the television and is generated in the matrix code. A means for accessing the landing page address of the first business operator, and an acquisition unit for acquiring information specifying the tag through an access measurement tag embedded in the landing page corresponding to the first business operator. The measurement result providing unit that provides the result of acquiring the information specifying the tag to the second business operator, and the viewer receives the provision of the provided object through the third business operator. It is an advertising system equipped with a mobile terminal payment unit that makes mobile terminal payments to businesses.

As a second aspect of the present invention, in the first aspect, the matrix code may be a QR code.

As a third aspect of the present invention, in the first or second aspect, the provided object is a product (for example, electric appliance, household goods, cosmetics, etc.), a service (for example, delivery, cleaning, moving, etc.) or content (for example, delivery, cleaning, moving, etc.). For example, comics, news, movies, etc.).

In order to solve the above problems, a fourth aspect of the present invention is a mobile terminal imaging unit that captures an image to be provided by a mobile terminal during broadcasting of the main part of a television program in an advertising system that supports the provision of the provision target. In an advertising system including a specific unit that identifies a provision target from the provided target image, an address acquisition unit that acquires the address of the landing page related to the provision target, and a landing page acquisition unit that acquires the landing page. be.

In order to solve the above problem, a fifth aspect of the present invention is a first aspect of an advertising method for advertising a target to be provided, in which a matrix code displayed on an advertisement screen of a television is recognized and the matrix code is generated. The step of accessing the landing page address of the first business operator, and the acquisition step of acquiring the information specifying the tag through the tag for access measurement embedded in the landing page corresponding to the first business operator. The measurement result providing step of providing the result of acquiring the information specifying the tag to the second business operator, and the first step through the third business operator when the viewer receives the provision of the provision target. It is an advertising method including a mobile terminal payment step for making a mobile terminal payment to a business operator.

In order to solve the above problem, the sixth aspect of the present invention is the first aspect of the advertising program for advertising the target to be provided, which recognizes the matrix code displayed on the advertisement screen of the television and is generated in the matrix code. A means for accessing the landing page address of the first business operator, an acquisition unit for acquiring information specifying the tag through an access measurement tag embedded in the landing page corresponding to the first business operator, the tag. The measurement result providing unit that provides the result of acquiring the information specifying the above to the second business operator, and the viewer receives the provision of the provision target to the first business operator through the third business operator. It is an advertising program that runs a computer as a mobile terminal payment unit that makes payments to mobile terminals.

According to each aspect of the present invention, if it is okay to see a commercial, it is possible to promptly receive the provision of goods, services, contents, etc., and to grasp the number of viewers who have seen the commercial and have a strong interest in it. Can be done.

It is a figure which shows the whole structure of the commercial support system which concerns on one Embodiment of this invention. It is explanatory drawing for demonstrating general commercial transaction. (A) and (b) are explanatory views explaining the case where the QR code is displayed in the commercial. It is a figure which shows the structure of the commercial support system which concerns on 1st Embodiment of this invention. It is a flowchart which shows the flow of the commercial support system which concerns on 1st Embodiment of this invention. It is explanatory drawing explaining the count number of the counter which concerns on 1st Embodiment of this invention. (A) and (b) are explanatory views explaining the case where the provided target image is displayed in this volume. It is a figure which shows the structure of the commercial support system which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the flow of the commercial support system which concerns on 2nd Embodiment of this invention. It is explanatory drawing explaining the count number of the counter which concerns on 2nd Embodiment of this invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings. In the following, the scope necessary for the explanation for achieving the object of the present invention will be schematically shown, and the scope necessary for the explanation of the relevant part of the present invention will be mainly explained. It shall be based on known technology. The broadcasting station of this embodiment may be a cable television broadcasting station, a terrestrial broadcasting station, a BS broadcasting station, a YouTube broadcasting station, or the like. Televisions include cable televisions, radio televisions, wireless televisions, YouTube viewing personal computers, and the like. The matrix code is a concept including at least a QR code and a barcode.
<First Embodiment>

An advertising system that first advertises the target (for example, electrical appliances, household goods, cosmetics, etc.), services (for example, delivery, cleaning, moving, etc.) or content (for example, cartoons, news, movies, etc.). I will explain the outline. A first business operator (for example, an Internet mail order company) that recognizes (for example, images with a camera) a matrix code (hereinafter, referred to as a QR code (registered trademark)) displayed on an advertisement screen of a television and is generated in the QR code. It is embedded in the means (for example, a mobile terminal such as a smartphone) to access the address (URL etc.) of the landing page (hereinafter referred to as a web page) of the sponsor company etc. and the web page corresponding to the first business operator. An acquisition unit that acquires information that identifies the tag through a tag for access measurement, and a measurement result provision unit that provides the results of acquiring the information that identifies the tag to a second operator (broadcasting station, sponsor company, etc.). The viewer is an advertising system including a mobile terminal payment unit that makes a mobile terminal payment to the first business operator via a third business operator (for example, an intermediary company 31, a bank 30, etc.). In this example, a product is described as an example from among products (for example, electrical appliances, household goods, cosmetics, etc.), services (for example, delivery, cleaning, moving, etc.) or contents (for example, comics, news, movies, etc.). do.

FIG. 1 is a diagram showing an overall configuration of an advertising system according to an embodiment of the present invention. This advertising system includes a viewer's residence 10, an Internet mail order company website 20, a payment institution computer (or an intermediary company 31 computer) 30, a conversion station 40, a broadcasting station 50, and a conversion station 60. It has 80 sponsor companies.

The viewer's residence 10 has mobile terminals (smartphones, mobile phones, tablets, etc.) 10a to 10n, and televisions (cable television, radio television, wireless television, YouTube viewing personal computer, etc.) 11a to 11n. Each mobile terminal 10a to 10n includes antennas 12a to 12n. The mobile terminals 10a to 10n are configured to be connectable to the Internet 70 via the conversion station 40. Each of the televisions 11a to 11n is configured so that the antenna 13 can receive radio waves for broadcasting and watch programs, commercials, and the like.

The Internet mail order company website 20 is connected to the Internet 70, and the Internet mail order company website (including a hope page) is specified by inputting a URL (Uniform Resource Locator) into a computer. Then, the product or the like can be purchased by searching and selecting the image stored in the product information database 21 on the screen of the computer. Here, the URL is a technical method that indicates the location of information resources (documents, images, etc.) existing on the Internet, and is usually composed of the format "protocol: // domain name / directory path name / file name". It is the address (address) of the site (including the homepage page).

The payment institution computer 30 is a computer that is connected to the Internet 70 or the like and pays for goods, contents, or services provided on the website of a sponsor company or the website 20 of an Internet mail order company, and is usually via an intermediary company 31. A computer provided for a bank, etc.

In this example, the viewer makes a mobile terminal payment to the first business operator (Internet mail order company, sponsor company) via the third business operator (for example, the intermediary company 31). explain in detail. First, the viewer's mobile terminal installs a payment application (for example, downloads an application similar to PayPay (registered trademark), Line Pay (registered trademark), etc. from the intermediary company 31). Since a TV commercial with a QR code (registered trademark) that charges a predetermined amount to the payment application from a bank or the like is flowing, the viewer reads the QR code on the mobile terminal when he / she wishes to purchase. Load the website of the purchase site.

Then, the mobile terminal that reads the QR code accesses the access destination product site, decides to purchase, transitions to the payment page, and then displays it on the mobile terminal (which electronic payment is used, or). (Card, bank transfer, payment at the time of receipt, etc.) The viewer selects and links with the viewer on the server of the product site, and the payment is completed. Explain how to link the viewer's electronic payment application (replace with the user himself / herself. The application is on his / her mobile terminal) and the electronic payment application on the product site side. Simply select which electronic payment to use for the product site you are accessing, and the payment application on your mobile terminal will be launched. The subsequent processing is the same as the current situation. (It is necessary to know the balance, which is the same as the electronic payment application of the current mobile terminal). In order to launch the payment application of the mobile terminal, a start instruction may be sent from the access destination product site to the payment application API22 (Application Programming Interface) of the mobile terminal. You can also add a notification to the product site that the deposit has been completed.

In the case of Line Pay (registered trademark), online payment is possible at the online shop.

The conversion station 40 and the conversion station 60 play a role of transmitting radio waves from the mobile terminals 10a to 10n to the mobile terminal network and wirelessly communicating from the mobile terminal network to the Internet 70. For example, the conversion station 60 can be relayed from the mobile terminals 10a to 10n to access the Internet mail order company website 20. In addition, the conversion stations 40 can be relayed from the mobile terminals 10a to 10n to access the websites 82 to 84 of the sponsor companies 91 to 93.

Broadcasting station 50 is an organization that broadcasts for television. The private broadcasting station 50 usually operates the program for commercial consideration from the sponsor company. It may be a cable TV broadcasting station, a terrestrial broadcasting station, a BS broadcasting station, a YouTube broadcasting station, or the like. It is configured so that a radio wave for broadcasting is transmitted from an antenna 51 of a broadcasting station 50 and received by an antenna 13 of a residence 10 so that a viewer can watch a broadcast program, a commercial, or the like. The broadcasting station 50 is also equipped with a computer and is configured to be able to access the computers of the sponsor companies 91 to 93 via the Internet 70.

The sponsor company group 80 is a company or the like that broadcasts commercials between programs of the broadcasting station 50, and the broadcasting time, the number of broadcastings, and the like are determined by a contract with the broadcasting station 50. The sponsor company group 80 has websites 82 to 84 on the Internet 70. The websites 82 to 84 can be accessed from the mobile terminals 10a to 10n via the conversion station 40.

As shown in FIG. 2, a plurality of programs are organized for each broadcasting station 50a to 50n, and the sponsor company has a contract to broadcast a commercial for each program. For example, the commercial A of the sponsor company A and the commercial B of the sponsor company B are broadcast in the program 1. In program 2, the commercial C of the sponsor company C, the commercial D of the sponsor company D, and the commercial E of the sponsor company E are broadcast. In program 3, the commercial F of the sponsor company F, the commercial G of the sponsor company G, and the commercial H of the sponsor company H are broadcast. Such broadcasting is repeated n times for the program.

As shown in FIG. 3A, for example, the electric washing machine 102 is displayed on the screen 101 of the television 100 and the QR code 103 is displayed on the same screen 101 while the commercial A of the sponsor company A is being broadcast. As shown in FIG. 3B, the QR code 103 is read by the image pickup unit of the mobile terminal 10a. As a result, the information on the website 22 of the sponsor company A is displayed on the screen of the mobile terminal 10a. Here, the QR (Quick Response) code (registered trademark) is an improved version of the barcode, and the method of recording information is expanded from a horizontal bar (1D) to a vertical and horizontal plane (2D). As a result, the amount of information that can be recorded has been increased. In this example, a QR code will be described as an example, but a barcode or other code may be used. Further, in this example, since the QR code includes the URL of the Internet mail order company website 20 or the URL of the websites 82 to 84 of the sponsor companies 91 to 93, the QR code is currently read by the mobile terminals 10a to 10n. You can access each website of the sponsor company or internet mail order company website related to the broadcast.

This will be described in detail with reference to FIG. It includes a URL 22 for specifying a web page, a counter 23 for counting the number of accesses from a tag for access measurement, and a purchase management unit 24 for managing purchases. The purchase management unit 24 includes a page search unit 25 for searching a purchase page, a page 26 in which all pages are stored, a corresponding page 28 of the searched page, and a communication unit 27 for communicating. As described above, the information of the website 24 of the sponsor company 20 specified by the URL 22 is displayed on the mobile terminal 10a. On the other hand, it is counted by the counter 23 via the tag according to the access. This allows you to know how many people have accessed so far.

Then, the purchase management unit 24 manages the purchase of the electric washing machine 102. Specifically, the page search unit 25 searches the database 26 for a web page containing a description of the corresponding product and stores it in the memory 28. Subsequently, the transmission unit 27 transmits the corresponding page to the mobile terminal 10a. When the viewer reads the explanation of the electric washing machine 102 and then purchases the product, the viewer taps the purchase button 14 to complete the purchase and receive the product. Here, although the product has been described as an example, it may be a service or a content.

FIG. 5 is a flowchart showing the operation of the advertising system.

First, in step S100, the broadcasting station broadcasts the program and the commercials of each sponsor company. As described with reference to FIG. 2, a plurality of programs are organized for each broadcasting station 50a to 50n, and the sponsor company has a contract to broadcast a commercial for each program. For example, the commercial A of the sponsor company A and the commercial B of the sponsor company B are broadcast in the program 1. In program 2, the commercial C of the sponsor company C, the commercial D of the sponsor company D, and the commercial E of the sponsor company E are broadcast. In program 3, the commercial F of the sponsor company F, the commercial G of the sponsor company G, and the commercial H of the sponsor company H are broadcast. Such broadcasting is repeated n times for the program.

In step S101, the viewer is watching the program 1 broadcast by a certain broadcasting station and the commercial B of the sponsor company B. Then, while the commercial B is being broadcast, a QR code including the URL of the sponsor company B that provides the commercial is displayed on the television screen.

In step S102, when the viewer wants to purchase the commercial B product, the mobile terminal 10a is used to read the QR code into the mobile terminal 10a. The URL of the website of the sponsor company is written in this QR code. Then, access the website of the sponsor company. Then, it is decided whether or not to purchase by reading the explanation of the product to be purchased, the content, and the like.

Since step S103 is the case of the Internet mail order company, it is skipped in the case of this flowchart, but the Internet mail order company may be accessed.

In step S104, the sponsor company confirms the product sent by the viewer and searches for and acquires a web page such as a description of this product.

In step S105, the counter counts and increments the number of accesses by 1. This makes it possible to find out the number of people who have a strong interest in commercial B products.

In step S106, when the viewer purchases a product, the purchase button displayed on the display screen of the mobile terminal 10a is tapped.

In step S107, the product purchase information is transmitted to the website of the sponsor company B, and the sponsor company ships the product.

In step S108, the viewer receives the product shipped by the sponsor company B. As a result, the purchase of the product can be executed quickly.

In step S109, the viewer makes a payment to the payment institution. You can transfer cash at the bank or automatically withdraw it from your credit card. You may also use your smartphone to read the QR code and pay from the charge.

In step S110, the settlement institution issues a receipt. As a result, the contract for buying and selling the product is terminated.

As shown in FIG. 6, by performing the above operation for a predetermined period, the counter count is output for each sponsor company. For example, it can be seen that the sponsor company A has been accessed 200,525 cases. It can be seen that the sponsor company B has been accessed 505,336 cases. It can be seen that the sponsor company C has been accessed 30,338 cases. It can be seen that the sponsor company D has been accessed 1000,888 cases. It can be seen that the sponsor company E has been accessed 600,557 cases. It can be seen that the sponsor company F has been accessed 20,887 cases. It can be seen that the sponsor company G has been accessed 556,865 cases. It can be seen that the sponsor company H has been accessed 336,888 cases. It is preferable that the sponsor company pays the sponsor fee based on this.

In the above explanation, the QR code is displayed on the screen during broadcasting of commercials, etc., but instead of the postcard, the QR code is displayed on the viewer application screen, and the mobile terminal recognizes the QR code, so that the broadcasting station 50, etc. In addition to accessing the landing page of the website, it is easy for viewers to apply for prizes, etc., and the number of access counts can be quickly communicated to sponsor companies to understand the number of viewers.
<Second embodiment>

As shown in FIG. 7A, for example, when the person 105 and the person 106 are displayed during the broadcasting of the program 2 of the sponsor company D, there is a case where the person 106 wants to purchase the clothes worn by the person 106. As shown in FIG. 7B, the image pickup unit of the mobile terminal 10a captures the person 106. As a result, the information on the website 22 of the Internet mail order distributor 20 is displayed on the mobile terminal 10a. It should be noted that it is configured so that the website 82 of the Internet mail-order company 80 can be accessed by taking an image by using the dedicated application software. That is, each image and the URL are associated with each other.

This will be described in detail with reference to FIG. It includes a URL 82 for specifying a web page, a counter 83 for counting the number of accesses from a tag for access measurement, and a purchase management unit 84 for managing purchases. The purchase management unit 84 includes an AI image page search unit 85 for searching a purchase page, a page 86 in which all pages are stored, a corresponding page 88 of the searched page, and a communication unit 87 for communicating. As described above, the website 80 of the URL 82 of the Internet mail order distributor 80 is accessed. It is counted by the counter 83 via the tag according to the access. This makes it possible to know how many people have accessed.

Then, the purchase management unit 84 manages the purchase of clothes worn by the person 107. Specifically, the AI page search unit 85 searches the database 86 for a page containing a description of the corresponding product and stores it in the memory 88. Subsequently, the transmission unit 87 transmits the corresponding page to the mobile terminal 10a. When the viewer reads the explanation of the clothes of the person 107 and then purchases, the purchase is completed by tapping the purchase button 14, and the product is delivered. Here, the AI page search unit 85 can identify the product from the sent image. Specifically, the product is specified from the image sent by the determination model consisting of a large number of images to which the correct answer label (teacher data) is attached. The product may be specified by the application software of the mobile terminal, and the specified product may be transmitted to the Internet mail order company website 80.

FIG. 9 is a flowchart showing the operation of the advertising system.

First, in step S200, the broadcasting station broadcasts the program and the commercials of each sponsor company. For example, as described in FIG. 2, a plurality of programs are organized for each broadcasting station 50a to 50n, and a sponsor company has a contract to broadcast a commercial for each program. For example, the commercial A of the sponsor company A and the commercial B of the sponsor company B are broadcast in the program 1. In program 2, the commercial C of the sponsor company C, the commercial D of the sponsor company D, and the commercial E of the sponsor company E are broadcast. In program 3, the commercial F of the sponsor company F, the commercial G of the sponsor company G, and the commercial H of the sponsor company H are broadcast. Such broadcasting is repeated n times for the program.

In step S201, the viewer is watching a program and a commercial broadcast by the broadcasting station. Then, while the program is being broadcast, a person or the like is displayed on the television screen.

In step S202, when the viewer wants to purchase a product of clothes worn by the person 107, the person 107 is imaged using the mobile terminal 10a and read into the mobile terminal 10a. The URL of the website 20 of the Internet mail order company is associated with this person 107. Then, the website 20 of the Internet mail order company is accessed.

In step S203, the AI image search unit 85 identifies the clothes worn by the person 107. At this time, it is preferable to specify using AI (artificial intelligence). Specifically, the product of the image sent by the determination model consisting of a large number of images to which the correct answer label (teacher data) is attached is specified. The product may be specified by the application software of the mobile terminal, and the specified product may be transmitted to the Internet mail order company website 80.

Step S204 is the case where the purchase destination is the sponsor homepage. This flow chart assumes that the purchaser is an Internet mail order company, so this step is skipped.

In step S205, the counter counts and increments the number of accesses by 1. This shows the number of people who have a strong interest in commercial B products.

In step S206, when the viewer purchases a product, the purchase button displayed on the display screen of the mobile terminal 10a is tapped.

In step S207, the product purchase information is transmitted to the website of the sponsor company B, and the sponsor company ships the product.

In step S208, the viewer receives the product shipped by the sponsor company B. As a result, the purchase of the product can be executed quickly.

In step S209, the viewer makes a payment to the payment institution. You can transfer cash at the bank or automatically withdraw it from your credit card. You may also use your smartphone to read the QR code and pay from the charge.

In step S210, the settlement institution issues a receipt. As a result, the contract for buying and selling the product is terminated.

As shown in FIG. 10, by performing the above operation for a predetermined period, the counter count is output for each sponsor company. For example, it can be seen that the sponsor company A has been accessed 225,776 times. It can be seen that the sponsor company B has been accessed 556,376 cases. It can be seen that the sponsor company C has been accessed 1230,335 cases. It can be seen that the sponsor company D has been accessed 10,345 times. It can be seen that the sponsor company E has been accessed 987,345 cases. It can be seen that the sponsor company F has been accessed 320,231 cases. It can be seen that the sponsor company G has been accessed 367,389 cases. It can be seen that the sponsor company H has been accessed 112,775 times. It is preferable that the sponsor company pays the sponsor fee based on this.

Although the embodiments have been described in detail above, the embodiments are not limited to the specific embodiments or examples, and various modifications and changes can be made within the scope described in the claims. It is also possible to combine all or a plurality of the components of the above-described embodiment or embodiment.

10 Residence 10a-10n Mobile terminal 20 Internet mail order company Website 30 Payment institution Computer 40 Conversion station 50 Broadcasting station 60 Conversion station 70 Internet 80 Sponsor companies

The present invention has been made based on the above circumstances, and an object thereof is to provide a mechanism for facilitating the direct purchase of commercial products, services, contents, etc., and to be accurate for viewers who have a strong interest. It is to grasp the number.

Then, the mobile terminal that reads the QR code accesses the access destination product site, decides to purchase, transitions to the payment page, and then displays it on the mobile terminal (which electronic payment is used, or). (Card, bank transfer, payment at the time of receipt, etc.) The viewer selects and links with the viewer on the server of the product site, and the payment is completed. Explain how to link the viewer's electronic payment application (replace with the user himself / herself. The application is on his / her mobile terminal) and the electronic payment application on the product site side. Simply select which electronic payment to use for the product site you are accessing, and the payment application on your mobile terminal will be launched. The subsequent processing is the same as the current situation. (It is necessary to know the balance, which is the same as the electronic payment application of the current mobile terminal). In order to launch the payment application of the mobile terminal, a start instruction may be sent from the access destination product site to the payment application API22 (Application Programming Interface) of the mobile terminal. You can also add a notification to the product site that the deposit has been completed.

As shown in FIG. 3A, for example, the electric washing machine 102 is displayed on the screen 101 of the television 100 and the QR code 103 is displayed on the same screen 101 while the commercial A of the sponsor company A is being broadcast. As shown in FIG. 3B, the QR code 103 is read by the image pickup unit of the mobile terminal 10a. As a result, the information on the website 20 of the sponsor company A is displayed on the screen of the mobile terminal 10a. Here, the QR (Quick Response) code (registered trademark) is an improved version of the barcode, and the method of recording information is expanded from a horizontal bar (1D) to a vertical and horizontal plane (2D). Therefore, the amount of information that can be recorded is increased. In this example, a QR code will be described as an example, but a barcode or other code may be used. Further, in this example, since the QR code includes the URL of the Internet mail order company website 20 or the URL of the websites 82 to 84 of the sponsor companies 91 to 93, the QR code is currently read by the mobile terminals 10a to 10n. You can access each website of the sponsor company or internet mail order company website related to the broadcast.

This will be described in detail with reference to FIG. It includes a URL 22 for specifying a web page, a counter 23 for counting the number of accesses from a tag for access measurement, and a purchase management unit 24 for managing purchases. The purchase management unit 24 includes a page search unit 25 for searching a purchase page, a page 26 in which all pages are stored, a corresponding page 28 of the searched page, and a communication unit 27 for communicating. As described above, the information of the website 20 of the sponsor company specified by the URL 22 is displayed on the mobile terminal 10a. On the other hand, it is counted by the counter 23 via the tag according to the access. This allows you to know how many people have accessed so far.

In step S101, the viewer is watching the program 1 broadcast by a certain broadcasting station and the commercial B of the sponsor company B. Then, while the commercial B is being broadcast, a QR code including the URL of the sponsor company B that provides the commercial is displayed on the television screen.

In the above explanation, the QR code is displayed on the screen during broadcasting of commercials, etc., but instead, the viewer application screen is displayed on the postcard, and the QR code is displayed on this viewer application screen, and the mobile terminal can display it. By recognizing the QR code, you can access the landing page of the website of the broadcasting station 50, etc., make it easy for viewers to apply for prizes, etc., and also quickly convey the access count to the sponsor company, thereby increasing the number of viewers. It may be possible to grasp the.
<Second embodiment>

Claims (6)

In the advertising system that advertises the target of provision
A means of recognizing the matrix code displayed on the advertisement screen of the television and accessing the address of the landing page of the first business operator generated in the matrix code.
An acquisition unit that acquires information that identifies the tag through a tag for access measurement embedded in the landing page corresponding to the first business operator.
The measurement result providing unit that provides the result of acquiring the information that identifies the tag to the second business operator, and the measurement result providing unit.
An advertising system characterized in that the viewer is provided with a mobile terminal payment unit that makes a mobile terminal payment to the first business operator via a third business operator when the provision target is provided. .. The advertising system according to claim 1, wherein the matrix code is a QR code (registered trademark). The advertising system according to claim 1 or 2, wherein the provision target is a product, service, or content. In the advertising system that supports the provision of the offering target,
During the broadcast of the main part of the TV program, the mobile terminal image pickup unit that captures the image to be provided by the mobile terminal, the specific unit that specifies the provision target from the provision target image, and the address of the landing page related to the provision target are acquired. An advertising system including an address acquisition unit and a landing page acquisition unit for acquiring the landing page. In the advertising method that advertises the target of provision
A step of recognizing the matrix code displayed on the advertisement screen of the TV and accessing the address of the landing page of the first business operator generated in the matrix code, and
An acquisition step of acquiring information that identifies the tag through a tag for access measurement embedded in the landing page corresponding to the first business operator, and
A measurement result providing step of providing the result of acquiring the information specifying the tag to the second business operator, and
An advertising method comprising: a mobile terminal payment step of making a mobile terminal payment to the first business operator via a third business operator when the viewer receives the provision of the provision target. In an advertising program that advertises for the purpose of offering
A means of recognizing the matrix code displayed on the advertisement screen of the television and accessing the address of the landing page of the first business operator generated in the matrix code.
An acquisition unit that acquires information that identifies the tag through a tag for access measurement embedded in the landing page corresponding to the first business operator.
The measurement result providing unit, which provides the result of acquiring the information specifying the tag to the second business operator.
An advertising program in which a viewer executes a computer as a mobile terminal payment unit that makes a mobile terminal payment to the first business operator via a third business operator when the provision target is provided.

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