JP5274080B2 - Coupon issued system - Google Patents

Description

  The present invention relates to a coupon ticket issuing system, and more particularly, to a coupon ticket issuing system that can efficiently issue coupons and service tickets with a small burden on a merchant and a dealer who provide products and services to a dealer.

  Conventionally, a company that provides goods or services to a dealer (hereinafter referred to as a manufacturing supplier) such as a manufacturer or a wholesaler such as a trading company wants to promote sales of specific products or services at the dealer, or a customer In the future, it is an effective means to issue a coupon (trading stamp) that gives some privilege (including points) or preferential treatment to the purchase of products or services to be handled.

  However, it has been difficult for manufacturers and distributors to issue and distribute such coupons to consumers efficiently and at low cost. For example, conventional coupon distribution methods include distributing coupons in newspaper leaflets, distributing coupons directly to passers-by at passports or in busy places, direct mail The method of sending coupons etc. was adopted. However, in these methods, in order to promote a certain product or service, coupons corresponding to the number of products to be sold must be distributed to consumers. In addition, there are only a few coupons that are actually used at the store by consumers, and there is a problem that such coupon distribution is wasteful in terms of both cost and efficiency.

  On the other hand, in recent years, with the spread of the Internet, a method for issuing coupons on websites has become popular. For example, a banner advertisement for shifting to an advertisement screen is displayed on a website, and when such a banner advertisement is clicked, a flyer screen having a privilege grant description part such as a coupon is displayed and printed. There has been proposed an advertising method using the Internet (see, for example, Patent Document 1) that a user can receive a privilege at a store when the user brings it.

  Such coupons (net coupons) are now increasingly established in consumer life. For example, before you go shopping, you can check the price of the product you want to purchase on the Internet and check if there are any special offers such as coupons, or find out what products are currently being offered special offers at the store you use regularly. Today, consumer behavior is becoming a common behavior for consumers. In the case of such an online coupon, since the website is not accessed unless the consumer is interested in the content, the coupon collection efficiency is naturally higher than the coupon distributed on conventional paper. .

Furthermore, an advantage of the net coupon is that the statistics of consumers who have visited a website that issues a net coupon can be used. When a consumer accesses a website on the Internet, various information of the consumer remains as an access log on the web server that publishes the website. From this access log, it is possible to obtain information such as what kind of consumer has visited and how many times. Therefore, if you can obtain the access log of the website that issues online coupons, you can analyze the trends of consumers who are interested in their products and services, which is useful for understanding customer orientation and improving sales. It becomes. Such an advantage is completely absent from coupons distributed in paper.
JP 2002-352131 A

  However, in order for manufacturing and supply companies such as manufacturers and trading companies to issue the above-mentioned net coupons themselves, it is necessary to prepare their own website environment, which is difficult in terms of cost. In addition, it is difficult to issue a coupon limited to a specific area or a specific store, and it is difficult to increase the effect.

  On the other hand, if a dealer issues a coupon at the request of a manufacturer / supplier, it is possible to issue only a specific area or a specific shop. The burden increases. Since the coupon gives a limited privilege for a relatively short specific period due to its nature, management such as creation and deletion of a web page related to the coupon is forced for each specific period. Furthermore, if coupons for a plurality of products and services are issued for different periods by a plurality of requests, the dealer is naturally subjected to complicated processing.

  In view of the above situation, the present invention provides a coupon issuance system that can efficiently issue coupons with less burden on both the manufacturing and supply business side and the dealer side, and can improve sales of products and services and promote store visits. The purpose is to provide.

In order to solve the above problems, the present invention provides a plurality of store servers managed by a sales company that sells or provides products or services, and a coupon ticket management server connected to the plurality of store servers via a network, The coupon ticket issuing management server is configured to identify the sales operator, a communication means for transmitting and receiving data via the Internet, and the plurality of store servers and customer terminal devices. A sales company store information storing means for storing a store ID for identifying each store operated by the sales company and a store ID for identifying each store operated by the sales company, and a customer at each store of the sales company Coupon information storage means for storing coupon information related to benefits that can be enjoyed when purchasing goods or services with an ID, and the sales And coupon ticketing means the business's name and / or disclosed on to create a coupon of the goods or services described the store舗名web site, store web content to store the content of the web site to disclose the coupon Means, a link icon generating means for generating a link icon that links to a website disclosing the coupon ticket, for placement on each website opened by the store for each store, and the ticket issued Coupon issue recording means for recording and managing coupon ticket issue information for each ID, and the coupon issue means includes the link icon arranged on each website opened by the seller for each store. to the customer terminal device of the customer clicked, Koo by transmitting the coupon information according to the shop And ticketing down ticket, the coupon ticketing management server, the Link icon to accumulate the information of the customer of the customer terminal equipment you click, the goods or services of the manufacturer or supplier is manufacturing supply company according to the coupon is Provided is a coupon issuing system that provides information on the customer terminal device of a customer who clicked the link icon for each ID of the coupon to a manufacturer / supplier server to be managed .

Here, before Symbol coupon ticket recording means for each coupon ID that the ticketing records management are given the ID for the manufacture supply company to identify the goods or services of manufacturer or supplier to be the coupon .

  On the other hand, the communication unit of the coupon ticket issuing server is connected to the plurality of store servers via a communication line other than the Internet, and receives information related to addition, update, or deletion of the new coupon information from the store server.

  The coupon information includes the name and / or figure of the product or service that is the target of the privilege, the content of the privilege, the name of the seller that can receive the privilege, the name of the store, and the validity period during which the privilege can be received. The coupon information further includes a bar code for displaying the product or service that is the target of the privilege and the content of the privilege. This bar code is a code to be processed at the POS terminal device in the store by being read by an optical reading device connected to the POS terminal device when the product or service targeted for the coupon is sold. It has become.

According to the present invention, the following effects can be obtained.
(1) For merchandise and service sales outlets, coupons can be issued efficiently with a small burden, and customer visits can be promoted by the effect of attracting customers. At this time, it is not necessary to add a new system or the like for issuing a coupon. In addition, it is possible to expect an increase in the number of accesses to websites opened by dealers by issuing coupons, thereby improving the advertising effect of dealers.
(2) For the customers of the store, it is possible to obtain coupons that allow users to receive special services as well as information on services that they are interested in and information on products that they want.
(3) For the manufacturing and supply business, it is possible to issue coupons efficiently with a small burden, and it is possible to promote sales of products and services. Also, by analyzing access data, it is possible not only to accurately grasp the effect of coupons but also to search for customer needs, purchase motives, and the like, which can be used as a material for making a sales strategy.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is an overall schematic diagram showing a network configuration of a coupon ticket issuing system according to an embodiment of the present invention. As shown in FIG. 1, in the coupon issuing system of the present invention, a store server 11 (11A, 11B, 11C, 11D) owned or managed by each of a plurality of stores 10 (10A, 10B, 10C, 10D,...). ,..., A coupon server 21 owned by the coupon ticketing organization 20, and a manufacturing / supply company server 51 (50A, 50B, 50C, 50D,...) 51A, 51B, 51C, 51D,...) Are connected to a network 40 (communication network such as the Internet). In addition, the network 40 is configured so that user terminals 31 (31A, 31B, 31C, 31D,...) Owned by a plurality of users 30 (30A, 30B, 30C, 30D,...) Can be connected.

  Hereinafter, each component of this system will be described.

  First, the dealer server 11 is a computer owned or managed by the dealer 10 and publishes a website opened by the dealer 10. The dealer server 11 includes storage means for storing content data of an established website, website disclosure means for always disclosing a website in response to access from another terminal, and communication means. ing. In FIG. 1, the server 11 is illustrated in each dealer 10 in order to simplify the concept of the present system. However, the server 11 is actually not limited to this, and the server 11 exists outside the dealer 10, Various situations are conceivable, such as when a plurality of stores 10 own or manage a single server 11 or when the server 11 exists only in the main store or a store serving as a base and does not exist in other branches. .

  The coupon server 21 is a network server for coupon issuing stored in the coupon issuing organization 20. The main functions are (1) the manufacturing / supplying company 50 that has received a request for coupon issuance and its products and services (hereinafter referred to as “coupon target”), and further, a store 10 that can use the coupon target coupon. (2) Disclosure of a website for coupon issuance (a website that discloses coupon objects and coupons themselves and enables coupon printing; hereinafter simply referred to as “coupon site”), (3 ) Creation of coupon-targeted advertisement links (links for moving from the website of the dealer 10 to the coupon site of the coupon server 21) to be posted on the website of the dealer 10, (4) Aggregation of access data of the coupon site And analysis.

  FIG. 2 is a functional block diagram showing the system configuration of the coupon server 21. As shown in FIG. 2, the coupon server 21 includes a communication control unit 211, a main control unit 212, and a storage unit 216. The main control unit 212 discloses a coupon site and issues a coupon site disclosure unit (coupon issuing means) 213, an advertisement link generation unit 214 that generates an advertisement link to be installed on the website of the store 10, and a coupon And an access data analysis unit 215 that aggregates and analyzes access data of the user 30 who has accessed the site. In addition, the storage unit 216 stores a web content database 217 that stores various content data related to the coupon site including an HTML source of the coupon site and an image file linked to the coupon site, and various data (for example, coupons) Site URL, coupon target image file, text and logo specified by the manufacturer / supplier 50) and the generated advertisement link data 218, the manufacturer / supplier 50 and the coupon target and coupon are issued. A coupon object database 219 that assigns an ID for identification to the store 10 and stores them in association with each other, data relating to the coupon, such as a coupon issuance period and conditions, a coupon ID, etc. Manufacturing supply business The coupon database 220 stored with the combination of 50, the access log database 221 for storing the access data to the coupon site for each coupon ID, coupon ticket log database 222 that records the issuing coupons each coupon ID, and a city.

  The user terminal 31 used by the user 30 is a terminal device having communication means that enables access to a website via the network 40 and display means such as a web browser. It is assumed that a printer 32 capable of printing out coupons is connected to each user terminal 31. Further, it is assumed that image display means such as a display and input means such as a pointing device (for example, a mouse) are further connected.

  The manufacturer / supplier server 51 is a computer managed by the manufacturer / supplier 50. The manufacturer / provider server servers 51 each have communication means, and can communicate with the store server 11, the coupon server 21, and the like via the network 40.

  Next, the behavior of the coupon issuing system of the present invention will be described with reference to the drawings. First, when the manufacturer / supplier 50 applies to the coupon issuing agency 20 for use of the coupon ticketing service, the coupon server 21 sells the manufacturer / supplier 50, the coupon target, and the coupon target, and the coupon server 21 issues a ticket. An ID for identification is given to each of the stores 10 that can use the coupon, and each is associated and stored in the coupon object database 219. Furthermore, the coupon database 220 stores data related to coupons, such as the coupon issue period and issue conditions.

  Next, the coupon issuing institution 20 produces a coupon site that clearly discloses the contents of the coupon and allows the coupon to be printed. The coupon site content data is stored in the web content database 217. The coupon site disclosure unit 213 always discloses a coupon site according to access from other terminals.

  Further, the coupon server 21 generates an advertisement link to be installed on the website of the store 10 in the advertisement link generation unit 214. This advertisement link is preferably in the form of a banner advertisement composed of tag data written in HTML. The created advertisement link is stored in the advertisement link database 218 and then provided to the store server 11 of the store 10. In order to install the advertisement link on the website of the store 10, it is only necessary to copy and paste the HTML tag of the advertisement link to the place where the advertisement link is to be installed in the HTML source on the website of the store 10. Thereby, an advertisement link is displayed on the website of the store 10. The advertisement link may be created for each website of each store 10, but basically, a common one is created and used unless there is a restriction on the size of each website.

  Here, FIG. 3 is a schematic diagram showing an outline up to coupon issue in the coupon issue system. FIG. 4 is a schematic diagram showing behaviors of a store server, a user terminal, and a coupon server when a coupon is issued in the coupon issue system, and FIG. 5 is an example of a store website published on the Internet. FIG. Furthermore, FIG. 6 is a diagram showing an example of a coupon site published on the Internet.

  First, the user 30 accesses the website 61 of a certain store 10 through the user terminal 31. At this time, the browser of the user terminal 31 transmits a browsing request for the website 61 to the store server 11 as shown in FIG. 4 (1), and the store responds to this as shown in FIG. 4 (2). Data of the website 61 is received from the server 11. As a result, the website 61 of the store 10 as shown in FIG. 5 is displayed on the display of the user terminal 31. An advertisement link 62 is posted on the website 61. As shown in FIG. 5, it is assumed that the advertisement target content (for example, a product name), an image, and the like are displayed on the advertisement link 62, and the privilege content by the coupon is transmitted to the user 30.

  Here, when the user 30 browsing the website 61 pays attention to the advertisement link 62 and selects the advertisement link 62 with a mouse or the like [FIG. 4 (3)], the URL of the coupon site 71 is described in the advertisement link 62. Since it is a link tag, the user terminal 31 reads the URL and transmits a request for viewing the coupon site 71 to the coupon server 21 as shown in FIG. In response to this, the coupon server 21 transmits the data of the coupon site 71 to the user terminal 31 as shown in FIG. When the user terminal 31 receives this data and reads it with a browser, a coupon site 71 as shown in FIG. 6 is displayed on the display of the user terminal 31, for example.

  The coupon site 71 is a website composed of one or a plurality of web pages stored in the coupon server 21, and provides coupon information to the user 30 and enables coupon issuance. For example, as shown in FIG. 6, the coupon site 71 describes various information related to the coupon, such as the details of the coupon target, the privilege content of the coupon, the name of the store where the coupon can be used, and a note on using the coupon. Further, a coupon 72 is displayed on the coupon site 71, and the user 30 can receive a predetermined privilege by printing the coupon 72 with the printer 32 and bringing it to a predetermined store 10. It is preferable that the coupon 72 also includes information such as the details of the coupon target, the privilege content of the coupon, the name of the store where the coupon can be used, and a caution on using the coupon. Further, a bar code 74 may be written so as to be readable by the POS system of the store 10.

  The coupon site 71 has a print button 73 for printing the coupon 72. When the user 30 clicks the print button 73, a print dialog of the browser is displayed, and the user 30 can print the coupon 72 with the printer 32 as it is. The print button 73 is configured to notify the coupon server 21 that the user 30 has clicked using JavaScript or the like. Therefore, when the user 30 clicks the print button 73 of the coupon site 71 as shown in FIG. 4 (6), click data is transmitted to the coupon server 71 as shown in FIG. 4 (7). The coupon server 21 stores and accumulates the click data as shown in FIG. The user 30 prints the coupon 72 with the printer 32 as shown in FIG. This completes the issuance of the coupon 72.

  As described above, the coupon server 21 can grasp the approximate number of the users 30 who printed the coupon 72 by storing and accumulating the click data of the user 30 who clicked the print button 73. Alternatively, instead of the method of notifying the click data as described above, a print dialog of the browser is displayed with the print button 73, and at the same time, another web page of the coupon site 71 (for example, a page for displaying the coupon ticketing end). ), The approximate number of clicks of the print button 73 may be grasped from the access data of this web page. The number of clicks of the print button 73 is accumulated in the access log database 221 of the coupon server 21.

  The coupon issuing institution 20 estimates the number of issued coupons 72 from the number of clicks on the print button 73 accumulated in the access log database 221 of the coupon server 21. Then, for example, the manufacturer / supplier 50 is charged for the estimated number of issued sheets. Alternatively, the coupon issuing institution 20 may collect the coupons actually used from each store 10 and charge the manufacturer / supplier 50 according to the number of used coupons.

  Moreover, the coupon server 21 totals and analyzes the access data of the user 30 who has visited the coupon site 71 by the access data analysis unit 215, and provides the analysis data to the manufacturing / supply company server 51 of the manufacturing / supply company 50. . As an example of the analysis data, there is referrer URL (link source URL) data in which the dealer 30 visits the coupon site 71 via the website 61 of the store 10. In addition, the access date and time, the IP address of the access source (remote host), the user agent (data of the user's web browser, OS, etc.), etc. By always accumulating such access data, what kind of user terminal 31 user 30 has accessed from which store 10 website and how many coupons have been accessed to obtain coupons. I understand. For this reason, it can be used as a clue to search for the customer needs, purchasing motives, and the like of the manufacturer 50. In addition, by analyzing IP addresses (remote hosts) and user agents, the number of unique users (the number of people who visited the website within a certain period of time, not the total number, but the number that is not duplicated) is also known. It is possible to estimate the number of users, the number of repeaters, and the like. In addition, when the website 61 of the store 10 is a membership system website that requires pre-registration and login for browsing, the information of the user 30 logged into the coupon 72 to be issued is a customer code, It may be printed as a bar code or a QR code together with information such as a printing date, and the customer code of the collected used coupon 72 may be read to perform various analyses.

  In the above, one advertisement link advertises only one coupon target, but a plurality of coupon targets may be advertised with one advertisement link. In addition, here, when the coupon object is sold at a plurality of dealers 10, the link destination of the advertisement link arranged on the website of each dealer 10 is the same coupon website. Of course, a different coupon site may be provided for each store 10 and linked thereto by an advertisement link.

Since it comprised as mentioned above, according to this invention, there can exist the following effects.
(1) For merchandise and service sales outlets, coupons can be issued efficiently with a small burden, and customer visits can be promoted by the effect of attracting customers. At this time, it is not necessary to add a new system or the like for issuing a coupon. In addition, it is possible to expect an increase in the number of accesses to websites opened by dealers by issuing coupons, thereby improving the advertising effect of dealers.
(2) For the customers of the store, it is possible to obtain coupons that allow users to receive special services as well as information on services that they are interested in and information on products that they want.
(3) For the manufacturing and supply business, it is possible to issue coupons efficiently with a small burden, and it is possible to promote sales of products and services. Also, by analyzing access data, it is possible not only to accurately grasp the effect of coupons but also to search for customer needs, purchase motives, and the like, which can be used as a material for making a sales strategy.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to the said embodiment, Based on the meaning of this invention, various deformation | transformation are possible, These are excluded from the scope of the present invention. is not.

  The present invention relates to a coupon ticket issuing system, and in particular, relates to a coupon ticket issuing system that can issue coupons and service tickets efficiently with a small burden on a merchant and a dealer who provide products and services to a dealer. Has industrial applicability.

It is the whole schematic figure which shows the network structure of the coupon issuing system which concerns on one embodiment of this invention. It is a functional block diagram which shows the system configuration | structure of the coupon server in the coupon issuing system of FIG. It is a schematic diagram which shows the outline to the coupon ticket issuing in the coupon issuing system which concerns on one embodiment of this invention. It is a schematic diagram which shows the behavior of a store server, a user terminal, and a coupon server at the time of coupon issuing in the coupon issuing system which concerns on one embodiment of this invention. It is a figure which shows an example of the website of the store open | released on the internet. It is a figure which shows an example of the coupon site exhibited on the internet.

Explanation of symbols

10, 10A, 10B, 10C, 10D Dealer 11, 11A, 11B, 11C, 11D Dealer server 20 Coupon ticketing agency 21 Coupon server 30, 30A, 30B, 30C, 30D User 31, 31A, 31B, 31C, 31D User Terminal 32 Printer 40 Network 50, 50A, 50B, 50C, 50D Manufacture / Supplier 51, 51A, 51B, 51C, 51D Manufacture / Supplier Server 61 Dealer Website 62 Advertising Link 71 Coupon Site 72 Coupon 73 Print Button 74 Barcode 211 Communication control unit 212 Main control unit 213 Coupon site disclosure unit 214 Advertisement link generation unit 215 Access data analysis unit 216 Storage unit 217 Web content database 218 Advertisement link database 219 Coupon target database 220 Coupon database 221 Access log database 222 Coupon ticketing log database

Claims (6)

A coupon voucher issuing system comprising a plurality of store servers managed by a sales company that sells or provides products or services, and a coupon ticket issue management server connected to the plurality of store servers via a network. ,
The coupon ticketing management server
A plurality of store servers and customer terminal devices, and communication means for transmitting and receiving data via the Internet,
Sales company store information storage means for storing a sales company ID for specifying the sales company and a store ID for specifying each store operated by the sales company in association with the name of the sales company;
Coupon information storage means for storing coupon information with respect to coupon information related to benefits that can be enjoyed when a customer purchases a product or service at each store of the seller,
And coupon ticketing means to disclose on the web site to create the sales business's name and / or the goods or service coupon of describing the shop舗名,
Web content storage means for storing the content of the website disclosing the coupon,
Link icon generating means for generating a link icon that links a website that discloses the coupon to be placed on each website opened by the store for each store,
A coupon issuance recording means for recording and managing the issuance information of the issued coupons for each ID,
The coupon issuing means transmits the coupon information corresponding to the store to the customer terminal device of the customer who clicks the link icon arranged on each website opened by the sales company for each store. The coupon issuance management server accumulates information of the customer terminal device of the customer who clicked the link icon, and is a manufacturer / supplier that is a manufacturer or supplier of goods or services related to the coupon The coupon supply system is characterized by providing information on the customer terminal device of the customer who clicks the link icon for each ID of the coupon for the manufacturer / provider server managed by the company .   The said coupon ticketing recording means attaches | subjects ID to the manufacture supply company which specifies the manufacture or supply source of the goods or service used as the object of the said coupon for every said ticket coupon ID which issued the ticket, and records and manages them. The coupon voucher issuing system described.   The communication means of the coupon ticketing management server is connected to the plurality of store servers via a communication line other than the Internet, and receives information related to addition, update or deletion of the new coupon information from the store server. The coupon issuing system according to claim 1.   The coupon information includes the name and / or figure of the product or service that is the target of the privilege, the content of the privilege, the name of the sales company that can receive the privilege, the name of the store, and the validity period for which the privilege can be received. The coupon issuing system according to claim 1, wherein   The coupon information issuing system according to claim 4, wherein the coupon information further includes a bar code for displaying the product or service to be the target of the privilege and the content of the privilege.   The bar code is a code to be processed at the POS terminal device in the store by being read by an optical reading device connected to the POS terminal device when the product or service that is the subject of the coupon is sold. 6. The coupon issuing system according to claim 5, wherein the coupon issuing system is configured.

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