CN103391458A - Advertisement delivery method and device for network streaming media with correlation degrees - Google Patents
Advertisement delivery method and device for network streaming media with correlation degrees Download PDFInfo
- Publication number
- CN103391458A CN103391458A CN2013102915142A CN201310291514A CN103391458A CN 103391458 A CN103391458 A CN 103391458A CN 2013102915142 A CN2013102915142 A CN 2013102915142A CN 201310291514 A CN201310291514 A CN 201310291514A CN 103391458 A CN103391458 A CN 103391458A
- Authority
- CN
- China
- Prior art keywords
- medium
- network flow
- advertisement
- network
- degree
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention provides an advertisement delivery method and a device for network streaming media with correlation degrees. The advertisement delivery method for the network streaming media with the correlation degrees includes that network streaming medium players send advertising requirements to an advertisement delivery engine; S2, an ID (Identity) of the network streaming medium with the correlation degree, which is matched with an ID of network streaming medium which requests is searched through the advertisement delivery engine; S3, a corresponding advertisement ID list is searched according to the ID of the network streaming medium with the correlation degree; S4, corresponding advertising materials is searched by performing traversal on the advertisement ID list; S5, the advertising materials are packaged and returned to the network streaming medium player. According to the advertising method and the device for the network streaming media with the correlation degrees, a concept of the network streaming media with the correlation degrees is introduced, a plurality of network streaming media with the correlation degrees are delivered in a packaging mode at new dimensionality under the condition that original categories of the network streaming media are not influenced, new granularity requirement of the network streaming advertising is adapted, and an advertising method with controllable dynamics is introduced to regulate the advertising quantity timely.
Description
Technical field
The invention belongs to network flow-medium and play field, relate to the advertisement broadcast method on the network flow-medium resource, particularly a kind of advertisement placement method of the network flow-medium be used to having the degree of association and device.
Background technology
The network flow-medium advertisement refers to the new media advertising business take the digital network Streaming Media as main forms, comprises the outdoor liquid crystal advertisement of LCD/LED, the advertisement of IPTV family, Internet flow media advertisement etc.The development trend of network flow-medium advertising business is that the network flow-medium broadcast, customization, the program request that are based upon on IP broadband communication basis are even interactive.Be to have Focus, interactive propagation advantage based on the distinguishing feature of the network flow-medium advertisement of IP technology, can realize the accurate input, effectively arrival, low running cost of advertisement etc.For the telecom operators that have the large-scale ip network, development, based on the network flow-medium advertising business of IP technology, is the good opportunity that promotes business transformation.
There is such problem in advertisement putting on the network flow-medium website at present:
on the advertisement putting mode, commonly according to network flow-medium, classify on the network flow-medium website, the network flow-medium area, network flow-medium group (a plurality of network flow-medium packing), throw in advertisement according to concrete network flow-medium, but sometimes have such demand, namely the client is packed and buys a plurality of network flow-mediums with degree of association and carry out advertisement putting, for this demand, throw in and also be not suitable for by classification or area, can only or specify certain network flow-medium to throw according to the network flow-medium group, but the granularity that the network flow-medium group is thrown in is too large, the words granularity that the specified network Streaming Media is thrown in is too small again.
In the control of spending on ads, method commonly used is two kinds, the one, and the injected volume of " writing dead " advertisement, each time period is thrown in advertisement according to fixed qty; The 2nd,, by artificial estimation, time period of access peak and low ebb is arranged different injected volumes, but the injected volume of each time period is fixed also.The problem that this dual mode all exists is the mechanism that lacks dynamic adjustment, if certain period Intranet network Streaming Media visit capacity is uprushed or is die-offed, just there will be the advertisement putting deficiency or throw in too much phenomenon, client's interests are thrown in infringement, affect network flow-medium user's experience.
Summary of the invention
In order to solve the lower technical problem of above-mentioned network resource utilization, the present invention proposes a kind of put-on method of broadcasting of new network flow-medium advertisement, can reasonably utilize resource.
The present invention proposes a kind of advertisement placement method of the network flow-medium be used to having the degree of association, comprise step:
S1 network of network DST PLAYER sends ad-request to the advertisement putting engine;
S2 advertisement putting engine is searched the network flow-medium ID with degree of association corresponding with this network flow-medium ID according to the network flow-medium ID in request;
S3 searches corresponding advertisement ID list according to the network flow-medium ID with degree of association;
S4 traversal advertisement ID list, find corresponding ad material;
S5 encapsulates and returns described ad material to the network of network DST PLAYER.
Preferably, wherein at step S2, if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
Preferably, characterized by further comprising:
Find ad material in traversal after, log is to the daily record storehouse.
Preferably, it is characterized in that in step S4, if the residue injected volume of ad material, greater than 0, stops traversal, otherwise continue traversal.
The invention allows for a kind of advertisement putting device of the network flow-medium be used to having the degree of association, comprising:
Be used for receiving from the network of network DST PLAYER module that sends ad-request;
Be used for the module of according to the network flow-medium ID that asks, searching the network flow-medium ID with degree of association corresponding with this network flow-medium ID;
Be used for searching according to the network flow-medium ID with degree of association the module of corresponding advertisement ID list;
Be used for traversal advertisement ID list, find the module of corresponding ad material;
Be used for encapsulating and returning the module of described ad material to the network of network DST PLAYER.
Preferably, wherein being used for the module that network flow-medium ID according to request searches the network flow-medium ID with degree of association corresponding with this network flow-medium ID comprises: if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
Preferably, characterized by further comprising:
Be used for after traversal finds ad material, log is to the module in daily record storehouse.
Preferably, it is characterized in that describedly for traversal advertisement ID list, find the module of corresponding ad material to comprise: if the residue injected volume of ad material, greater than 0, stops traversal, otherwise to continue traversal.
By technical scheme proposed by the invention, met the advertisement putting demand to the network flow-medium type network Streaming Media with degree of association, can dynamically adjust advertisement injected volume per minute, avoid the situation of advertisement putting quantity not sufficient.
At first the present invention has introduced the concept of the network flow-medium with degree of association, in the situation that do not affect the original classification of network flow-medium, on new dimension,, to the input of packing of a plurality of network flow-mediums with degree of association, adapted to the new granularity demand of network flow-medium advertisement putting.Another side has been introduced dynamic controlled advertisement placement method, and timing adjustment is carried out in spending on ads.
Description of drawings
The present invention is further described in more detail below in conjunction with drawings and the specific embodiments:
Accompanying drawing 1 is the basic conception schematic diagram that has the network flow-medium of the degree of association according to the present invention;
Accompanying drawing 2 is according to network flow-medium advertisement putting and the Data Update flow chart with degree of association of the present invention;
Accompanying drawing 3 is thrown in the schematic diagram of logic for throw in newly-increased network flow-medium with degree of association in engine according to the present invention;
Accompanying drawing 4 is the main field schematic diagram according to ad material of the present invention;
Accompanying drawing 5 is according to the network flow-medium performance backstage configuration schematic diagram with degree of association of the present invention;
Accompanying drawing 6 is according to advertisement putting of the present invention backstage configuration schematic diagram;
Accompanying drawing 7 is for having according to an embodiment of the invention the network flow-medium homepage schematic diagram of the degree of association;
Accompanying drawing 8 is for having according to an embodiment of the invention the broadcast schematic diagram of the network flow-medium advertisement of the degree of association;
Accompanying drawing 9 has the network flow-medium exemplary plot of the degree of association for gold medal according to an embodiment of the invention.
Embodiment
, in order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
The present invention has introduced a kind of dynamic drop mechanisms that is directed to the network flow-medium type network flow media advertisement with degree of association, characteristics based on the network flow-medium network flow-medium advertisement with degree of association, use independently data structure and logic, original ad system is not being caused under the prerequisite of large impact, meeting the demand that has the network flow-medium input advertisement of the degree of association according to network flow-medium.About the concept of network flow-medium with degree of association as shown in Figure 1.
In accompanying drawing 1, Vedio refers to network flow-medium.
Play refers to program, and each program comprises a plurality of network flow-mediums, and each network flow-medium has a PlayId field, is tied to some programs and gets on, and serial is the common program on the network flow-medium website.
Theater refers to have the network flow-medium of the degree of association, is the set of a plurality of programs, and each program has a TheaterId field can be tied on a network flow-medium with degree of association.
Have the network flow-medium of the degree of association and the relation that collection of drama is one-to-many, the network flow-medium that in general has the degree of association is the set of the relevant collection of drama of a plurality of contents, but does not do restriction by force on this correlation program.
Realize principle as shown in Figure 2, wherein described network flow-medium advertisement putting with degree of association and the flow process of Data Update.Wherein, the functional description of each module is as follows:
The network of network DST PLAYER: before the user opened certain network flow-medium broadcast page and watches network flow-medium, its can be thrown in engine from trend and send ad-request, after obtaining throwing in the advertisement of returning of engine, successively to user's broadcasting advertisement content;
Play Theater Map: the data structure in internal memory, deposit collection of drama ID and the corresponding relation with network flow-medium ID of the degree of association.Be used for searching the network flow-medium ID with degree of association by collection of drama Id;
Theater Ad Map: depositing network flow-medium ID with degree of association and the list of advertisement ID, the Id of a series of advertisements that the network flow-medium that the Id of network flow-medium that can be by having the degree of association finds this to have the degree of association is corresponding;
AD Entity Map: the data structure of searching ad material by advertisement ID;
AD Entity: ad material, storing the related data of an advertisement, back is described in detail.
Throw in engine: throw in engine and comprised complicated advertisement putting service logic, do not describe in detail, only discuss to the network flow-medium with degree of association and throw in relevant content here.After throwing in engine and receiving the ad-request that the network of network DST PLAYER sends, can judge whether this request is the network flow-medium ad-request with degree of association according to ID and the PlayTheater Map of network flow-medium (collection of drama) in request, if, by a plurality of data structures in above-mentioned internal memory, take out corresponding ad material, be organized into corresponding format and return to player;
The AD database: the database of ad system, wherein deposited the advertisement putting mission bit stream, and other attribute of advertisement;
The ADLog database: the database of ad system daily record, wherein deposited the log information of advertisement putting;
Timing statistical module: the impression information of regularly from AdLog database the inside, taking out the network flow-medium advertisement with degree of association, add up, calculate in the ensuing time spending on ads of each network flow-medium with degree of association and write the AD database.
The flow process of network flow-medium advertisement putting with degree of association is as follows:
1. at first by the network of network DST PLAYER, to the advertisement putting engine, send ad-request.
2. throwing in engine searches in PlayTheaterMap according to the ID of the network flow-medium (collection of drama) in request, find the corresponding network flow-medium ID(ThreaterID with degree of association), if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
3. according to the network flow-medium ID(TheaterID with degree of association) search in TheaterADMap, find corresponding advertisement ID list (AdIdList).
4. travel through advertisement Id list, find corresponding ad material in AdEntityMap, optional, if the residue injected volume of ad material, greater than 0, stops traversal, otherwise continue traversal.
5. find ad material (AdEntity) in traversal after, log is to daily record storehouse (AdLog).
6. encapsulate and return ad material (AdEntity) to the network of network DST PLAYER.
Regularly the workflow of statistical module is as follows:
1. regularly statistical module reads in the advertisement putting log recording of advertisement engine record and log information is added up from log database (AdLog), calculates the residue injected volume of the network flow-medium advertisement that respectively has the degree of association.
2. the network flow-medium advertisement residue injected volume information with degree of association that will calculate gained writes advertising database (AD).
3. the advertisement putting engine is understood timing operation, read advertising message from advertising database (AD), upgrade PlayTheaterMap, TheaterADMap and ADEntityMap are to guarantee that the network flow-medium advertisement meeting with degree of association of throwing in is according to the network flow-medium advertisement residue injected volume dynamic change with degree of association.
Throw in the network flow-medium with degree of association of engine and throw in logic as shown in Figure 3, throw in engine and comprise polytype advertisement putting logic, after the network of network DST PLAYER sends ad-request, throwing in engine can be according to the network flow-medium ID(PlayID in request) find the corresponding network flow-medium with degree of association in PlayTheaterMap, if find, illustrate that it is the advertisement of by the network flow-medium with degree of association, throwing in, enter the network flow-medium with degree of association and surely throw logic, carry out the network flow-medium CPM with degree of association and surely throw; If it, for by the advertisement of putting on by classification, enters classification and surely throws logic; If its advertisement for by area, throwing in, enter the fixed logic of throwing in zone; Otherwise, illustrate that it is other advertisement putting mode, enter in other advertisement putting logics; After having carried out and surely throwing logic accordingly, encapsulate and return ad material to the network of network DST PLAYER.
Throwing in three key data structure in engine is PlayTheaterMap, TheaterADMap and ADEntityMap.
PlayTheaterMap is collection of drama and the corresponding relation with network flow-medium of the degree of association.Can use the HashMap＜Integer in java, Integer〉to realize, its key is the ID of collection of drama (Play), is worth the ID of the network flow-medium (Theater) that has the degree of association for collection of drama is corresponding.
TheaterADMap has the network flow-medium of the degree of association and the corresponding relation of advertisement.Can use the HashMap＜Integer in java, List＜Integer〉〉 realize, its key is the ID of network flow-medium (Theater) with degree of association, is worth the ID for the corresponding advertisement of network flow-medium with degree of association, the ArrayList＜Integer in available java〉storage.
ADEntityMap is used for finding ad material by advertisement ID.Can use the HashMap＜Integer in java, ADEntity〉to realize, its key is the ID of advertisement, is worth for ad material.
Ad material is an independent java class, is storing the essential information of advertisement, and its main contents as shown in Figure 4.
Wherein, " advertisement ID " is the unique identification of an advertisement, and it is unique corresponding with the key in ADEntityMap;
Wherein, " remain impressions in current minute " and deduct the total degree of throwing in current minute for the total degree that will throw in current minute, the a collection of AdEntity of data creation that takes out from the AD database per minute because throw in engine, the life cycle of each AdEntity is 1 minute, so it needs the spending on ads of record in last minute.This injected volume is carried out statistical computation to daily record and is drawn by the timing statistical module, and computing formula is as follows:
Ti=(S–Sok)*rate[i])/60/SN。
Wherein:
● Ti: the expression advertisement is the number of times that will throw in per minute at current hour;
● S: the total degree that throw in of expression advertising presupposition;
● Sok: the same day was thrown in complete total degree in expression, and these data are gathered to come according to relevant daily record (AD database) by ad system;
● rate[i]: the advertisement capacity that represents current hour accounts for the remaining advertisement capacity ratio of whole hours that will throw in advertisement;
● SN: expression is used for the number of servers of advertisement putting, and number of times can all be assigned on every station server.Next, by concrete example, the present invention is done more detailed description.
Example one: the restricted number of signposting before certain network flow-medium website.
Certain client carries out advertisement putting to the network flow-medium (gold medal has the network flow-medium of the degree of association) that certain has the degree of association, network flow-medium (Theater) with degree of association comprises a plurality of programs, such as Travels of King Mu, " Xuanyuan sword " etc., as shown in Figure 9.This client has bound certain advertisement to the network flow-medium (gold medal has the network flow-medium of the degree of association) with degree of association, according to importance with day injected volume be made as respectively 1000CPM.
At first, the corresponding collection of drama ID(PlayId of network flow-medium with degree of association need to be set on backstage), as shown in Figure 5.Network flow-medium performance ID with degree of association is made as 269807, and the time started is on September 14th, 2012, and the concluding time is on September 20th, 2012, and wherein the beginning and ending time refers to the related cycle of this network flow-medium with degree of association and this collection of drama.
Then, set the corresponding advertisement id of network flow-medium with degree of association, beginning and ending time and injected volume (CPM), as shown in Figure 6.Wherein, throwing in material is 100001, and the time started is on August 1st, 2012, and the concluding time is on December 31st, 2012.Injected volume every day (CPM) is made as 1000.Wherein the beginning and ending time refers to the beginning and ending time of this advertisement putting.
After starting advertisement putting, have corresponding all-network Streaming Media in the network flow-medium of the degree of association and all can preferentially play the advertisement that network flow-medium with degree of association is bound,, until the injected volume of advertisement is completed, just throw in other advertisements.
Example two: user advertising request example
the webpage of accompanying drawing 7 and 8 network flow-mediums with degree of association (theater) for certain network flow-medium website, a plurality of programs (play) have been comprised in this webpage, as: " love apartment 3 ", " new white hair sorceress ", a plurality of network flow-mediums are arranged in each program, when network flow-medium is watched in certain user's click, player can send request and obtain advertisement to the input engine, throw in engine according to the program ID(playId in request), find advertisement corresponding to network flow-medium with degree of association, return to player, after player obtains advertisement, carrying out advertisement plays.In test environment, this network flow-medium with degree of association has been bound a unique advertisement, can find by experiment, watches the arbitrary network Streaming Media in this network flow-medium with degree of association all can play identical advertisement.
In addition, the invention allows for a kind of advertisement putting device of the network flow-medium be used to having the degree of association,
Comprise:
Be used for receiving from the network of network DST PLAYER module that sends ad-request;
Be used for the module of according to the network flow-medium ID that asks, searching the network flow-medium ID with degree of association corresponding with this network flow-medium ID;
Be used for searching according to the network flow-medium ID with degree of association the module of corresponding advertisement ID list;
Be used for traversal advertisement ID list, find the module of corresponding ad material;
Be used for encapsulating and returning the module of described ad material to the network of network DST PLAYER.
Preferably, wherein being used for the module that network flow-medium ID according to request searches the network flow-medium ID with degree of association corresponding with this network flow-medium ID comprises: if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
Preferably, characterized by further comprising:
Be used for after traversal finds ad material, log is to the module in daily record storehouse.
Preferably, it is characterized in that describedly for traversal advertisement ID list, find the module of corresponding ad material to comprise: if the residue injected volume of ad material, greater than 0, stops traversal, otherwise to continue traversal.
Because device proposed by the invention can be realized as basis take computer program fully, therefore this paper does not draw an accompanying drawing and carries out the introduction of faithful module piece it is executed, it will be understood by those skilled in the art that above-mentioned logic step all can be realized by corresponding functional module mode herein.
It should be appreciated by those skilled in the art, the mode that method and apparatus of the present invention can adopt hardware, software or hardware and software to combine, realize by variety of ways such as microprocessor, digital signal processor, field programmable logic unit or gate arrays.
In sum, although the present invention with the preferred embodiment disclosure as above, yet it is not in order to limit the present invention.The general technical staff of the technical field of the invention, without departing from the spirit and scope of the present invention, can do various changes and modification.Therefore, protection scope of the present invention is as the criterion when looking accompanying the scope that claim defines.
Claims (8)
1. advertisement placement method that is used for having the network flow-medium of the degree of association comprises step:
S1 network of network DST PLAYER sends ad-request to the advertisement putting engine;
S2 advertisement putting engine is searched the network flow-medium ID with degree of association corresponding with this network flow-medium ID according to the network flow-medium ID in request;
S3 searches corresponding advertisement ID list according to the network flow-medium ID with degree of association;
S4 traversal advertisement ID list, find corresponding ad material;
S5 encapsulates and returns described ad material to the network of network DST PLAYER.
2. the method for claim 1, wherein at step S2, if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
3. the method for claim 1 characterized by further comprising:
Find ad material in traversal after, log is to the daily record storehouse.
4. the method for claim 1, is characterized in that in step S4, if the residue injected volume of ad material, greater than 0, stops traversal, otherwise continues traversal.
5. advertisement putting device that is used for having the network flow-medium of the degree of association comprises:
Be used for receiving from the network of network DST PLAYER module that sends ad-request;
Be used for the module of according to the network flow-medium ID that asks, searching the network flow-medium ID with degree of association corresponding with this network flow-medium ID;
Be used for searching according to the network flow-medium ID with degree of association the module of corresponding advertisement ID list;
Be used for traversal advertisement ID list, find the module of corresponding ad material;
Be used for encapsulating and returning the module of described ad material to the network of network DST PLAYER.
6. device as claimed in claim 5, wherein be used for the module that network flow-medium ID according to request searches the network flow-medium ID with degree of association corresponding with this network flow-medium ID and comprise: if do not find the corresponding network flow-medium ID with degree of association to enter other advertisement putting logics.
7. device as claimed in claim 5 characterized by further comprising:
Be used for after traversal finds ad material, log is to the module in daily record storehouse.
8. device as claimed in claim 5, is characterized in that describedly for traversal advertisement ID list, finds the module of corresponding ad material to comprise: if the residue injected volume of ad material, greater than 0, stops traversal, otherwise to continue traversal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310291514.2A CN103391458B (en) | 2013-07-11 | 2013-07-11 | For having advertisement placement method and the device of the network flow-medium of the degree of association |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310291514.2A CN103391458B (en) | 2013-07-11 | 2013-07-11 | For having advertisement placement method and the device of the network flow-medium of the degree of association |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103391458A true CN103391458A (en) | 2013-11-13 |
| CN103391458B CN103391458B (en) | 2016-07-06 |
Family
ID=49535602
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310291514.2A Expired - Fee Related CN103391458B (en) | 2013-07-11 | 2013-07-11 | For having advertisement placement method and the device of the network flow-medium of the degree of association |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103391458B (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104661114A (en) * | 2013-11-21 | 2015-05-27 | 乐视网信息技术（北京）股份有限公司 | Network multimedia resource consumption control method and device |
| WO2016123894A1 (en) * | 2015-02-06 | 2016-08-11 | 百度在线网络技术（北京）有限公司 | Advertisement delivery method and system |
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101035294A (en) * | 2007-04-13 | 2007-09-12 | 深圳市融合视讯科技有限公司 | Network advertisement inter-broadcasting method in the video program |
| CN101364885A (en) * | 2007-08-09 | 2009-02-11 | 华为技术有限公司 | Method, system and apparatus realizing group customized advertisement |
| CN102708504A (en) * | 2012-05-15 | 2012-10-03 | 合一网络技术(北京)有限公司 | Virtual micro carousel advertising method on basis of network video and device thereof |
-
2013
- 2013-07-11 CN CN201310291514.2A patent/CN103391458B/en not_active Expired - Fee Related
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101035294A (en) * | 2007-04-13 | 2007-09-12 | 深圳市融合视讯科技有限公司 | Network advertisement inter-broadcasting method in the video program |
| CN101364885A (en) * | 2007-08-09 | 2009-02-11 | 华为技术有限公司 | Method, system and apparatus realizing group customized advertisement |
| CN102708504A (en) * | 2012-05-15 | 2012-10-03 | 合一网络技术(北京)有限公司 | Virtual micro carousel advertising method on basis of network video and device thereof |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104661114A (en) * | 2013-11-21 | 2015-05-27 | 乐视网信息技术（北京）股份有限公司 | Network multimedia resource consumption control method and device |
| WO2016123894A1 (en) * | 2015-02-06 | 2016-08-11 | 百度在线网络技术（北京）有限公司 | Advertisement delivery method and system |
| CN106530007A (en) * | 2016-11-08 | 2017-03-22 | 四川蜂搜科技有限公司 | Advertisement pushing method based on user hobbies |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103391458B (en) | 2016-07-06 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Aguiar et al. | Platforms, promotion, and product discovery: Evidence from Spotify playlists | |
| CN102630052B (en) | Real time streaming-oriented television program recommendation system | |
| Napoli | Audience evolution: New technologies and the transformation of media audiences | |
| US9569788B1 (en) | Systems and methods for associating individual household members with web sites visited | |
| AU2009229679A1 (en) | Keyword-advertisement method using meta-information related to digital contents and system thereof | |
| US20110125753A1 (en) | Data delivery for a content system | |
| CN103747301B (en) | Log file is play in a kind of advertisement placement method, system and storage advertisement | |
| KR102328194B1 (en) | Advertisement service device targeting personalized advertisement to user equipment, user equipment receiving personalized advertisement, method for targeting personalized advertisement to user equipment and computer readable medium having computer program recorded therefor | |
| WO2015066331A1 (en) | Systems and methods for layered training in machine-learning architectures | |
| CN102265630A (en) | Ready access to uniform resource identifiers that are associated with television content | |
| CN110489590A (en) | For the viewing time cluster of video search | |
| CN103096139B (en) | A kind of method of video relevant recommendation and server | |
| US20170323018A1 (en) | Annotation of videos using aggregated user session data | |
| CN101635734A (en) | Method and device for storing and managing downloaded data on non-volatile storage medium | |
| CN103959324A (en) | Combined activities history on a device | |
| CN101540767A (en) | Server, digital television receiving terminal and program information display system and method | |
| US20030061095A1 (en) | Content delivery system and server, and computer-readable recording medium in which a content delivery management program is recorded | |
| CN103391458A (en) | Advertisement delivery method and device for network streaming media with correlation degrees | |
| CN105376592B (en) | A kind of ad material carousel method based on frequency control | |
| JP2013109534A (en) | System for content data provision, terminal device, program and method | |
| CN110225374A (en) | The user information acquiring and processing method of Interactive Internet TV | |
| CN106651431A (en) | Advertising method and advertising device | |
| CN101764796A (en) | Advertisement transmission method and system | |
| CN103945272A (en) | Video interaction method, apparatus and system | |
| JP2007159072A (en) | Advertisement distribution and incentive granting system for mobile terminal with communication function |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CP01 | Change in the name or title of a patent holder |
Address after: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| CP01 | Change in the name or title of a patent holder | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20200619 Address after: 310052 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20160706 Termination date: 20200711 |
|
| CF01 | Termination of patent right due to non-payment of annual fee |