CN105376592B - A kind of ad material carousel method based on frequency control - Google Patents
A kind of ad material carousel method based on frequency control Download PDFInfo
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- CN105376592B CN105376592B CN201510964322.2A CN201510964322A CN105376592B CN 105376592 B CN105376592 B CN 105376592B CN 201510964322 A CN201510964322 A CN 201510964322A CN 105376592 B CN105376592 B CN 105376592B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
A kind of ad material carousel method based on frequency control, the data including loading ad material to be put, wherein each ad material, which has, corresponds to the different multiple broadcast address for playing the frequency；Player sends ad-request, includes necessary information and the advertisement broadcasting frequency in request；Advertisement to be put is inquired, ad material is found；The frequency is played according to advertisement, chooses the corresponding broadcast address for playing the frequency of the material；The broadcast address of selected ad material is returned into the player.The present invention is by way of multiple URL, ad material (Idea) under multiple identical fixed conditions is merged into one, the material address played is returned to by the way that the frequency is corresponding, repeats to watch the multiple situation of same advertisement there is no user, substantially improves user experience.And in addition to the file URL of material needs are respectively set, the human cost for once greatly reducing ad system maintenance need to be only arranged in other stereotactic conditions.
Description
Technical field
The present invention relates to Internet advertising fields, particularly, are related to a kind of broadcasting based on the broadcasting frequency to ad material
Address is controlled, thus the method for realizing ad material carousel.
Background technique
Frequency control in advertisement dispensing is usually called N+ control, i.e., an advertisement is within the specified dispensing period, most
Mostly n times can only be watched by a user.Currently, common internet advertisement system can only all do very simple N+ control substantially.
Such as: only N+ control is made to certain advertisement A in some period of time T, that is, controls each user and watched in advertisement dispensing cycle T
The number of advertisement A can only at most have n times.Such a advertisement, normally referred to as N+ advertisement.Realize the frequency control to N+ advertisement
System is needed to be recorded the number of each N+ advertisement of user's viewing using user browser cookie, then carried out when launching
Number judgement can continue to launch when not up to launching the upper limit；If having reached, cannot launch.
In practical applications, although simple N+ dispensing substantially improves user experience, overall injected volume is reduced,
Sometimes the effect of advertisement promotion can even be reduced.Therefore, certain advertisers change the advertisement serving policy of oneself, i.e., same fixed
To under condition (crowd, region, visual classification etc. that advertisement is launched), multiple and different N+ advertisements, i.e., same ad material are launched
Under there may be the playback version of multiple and different contents, make user both not repeat to watch repeatedly identical advertisement, will not drop
The dispensing effect of low advertisement.But this to launch with the N+ for orienting more advertisements, process complex redundancy needs the advertisement to the same terms
Dropping apparatus is multiple, the setting up procedure that each advertisement is launched it is extremely complex (including a variety of stereotactic conditions selection, various dimensions it is excellent
First grade setting, N+ control setting, monitoring address setting etc.), it is unfavorable for managing and monitors.
Therefore, how to simplify the broadcasting setting of N+ advertisement, and reach same result of broadcast, meet multiple and different contents
The technical issues of becoming prior art urgent need to resolve is launched while playback version.
Summary of the invention
It is an object of the invention to propose a kind of ad material carousel method based on frequency control, enable to simplify
The process of dropping apparatus reduces the human cost of dispensing, so that the broadcasting of multiple advertisements becomes orderly.
To achieve this purpose, the present invention adopts the following technical scheme:
A kind of ad material carousel method based on frequency control, includes the following steps:
Advertisement load step S110 to be put: according to the data in advertising database, ad material to be put is loaded
Data, wherein each ad material, which has, corresponds to the different multiple broadcast address (URL) for playing the frequency；
Ad-request sending step S120: player sends ad-request, when including advertising inquiry in the ad-request
Required information and advertisement play the frequency (N) information, and when advertising inquiry, required information included video parameter and use
Family information；
Ad material finds step S130: required information looks into advertisement to be put when according to the advertising inquiry
It askes, finds the ad material met the requirements；
Ad material selecting step S140: it for the ad material met the requirements searched out, is broadcast according to the advertisement
The frequency (N) information is put, the broadcast address (URL) that the corresponding advertisement of the ad material plays frequency information is chosen；
Encapsulation and dispensing advertisement step S150: the broadcast address of selected ad material is returned into the player.
Preferably, the advertisement load step S110 to be put specifically,
Reading data sub-step: the data in advertising database are read using data loading module, the data include element
Material information (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein the material information includes material
ID；
Condition tree (Condition Tree) constructs sub-step: constructing condition tree (Condition according to impression information
Tree), each leaf node in the condition tree is to meet the material ID list of certain query requirement, the material ID according to
The impression information is inserted into the material ID list in leaf node；
Material map structuring sub-step: constructing material map (IdeaMap), includes that the material is believed in the material map
Cease (IDEA) and the material address (IDEA_URL).
Preferably, in ad-request sending step S120, when the Video parameter information includes video type and video
Long, the user information includes gender, occupation and/or region.
Preferably, the ad material is found in step S130, according to the video parameter and the user information, to institute
It states condition tree and carries out extreme saturation, obtain qualified advertisement in condition tree to get the list (LdList) of material ID is arrived.
Preferably, the ad material selecting step S140 is specifically, the choosing from the list (LdList) of the material ID
An ad material to be put is taken, the frequency (N) information is played according to the advertisement, is selected in ad material that obtain this wide at this
Accuse the broadcast address (URL) that the corresponding advertisement of material plays frequency information.
Preferably, it encapsulates and launches in advertisement step S150, by the material information (IDEA) of selected material and selected
Material address (IDEA_URL) is encapsulated in that material entity (Idea) is inner to return to the player.
Preferably, the condition tree is constructed according to the stereotactic conditions of advertisement.
Preferably, the advertisement stereotactic conditions include area, classification, video length, User ID, player types and preferentially
It is multiple in grade.
Preferably, the different addresses corresponding advertisement URL frequency N are same or different.
Material ID list is arranged in the present invention, and the advertisement of each material has the video of multiple and different versions again, passes through the frequency
It is corresponding to return to the material address played, reduce loss of the N+ advertisement on injected volume, there is no user repeat to watch it is same
The multiple situation of advertisement, substantially improves user experience.And the present invention will be packaged creation with orientation material, in multiple materials
During creation, in addition to the file URL needs of material are respectively set, other stereotactic conditions need to be only arranged once, greatly reduce
The human cost of ad system maintenance.
Detailed description of the invention
Fig. 1 is invention thinking schematic diagram according to the present invention；
Fig. 2 is the flow chart of the ad material carousel method based on frequency control according to a particular embodiment of the invention；
Fig. 3 is the flow chart that advertisement according to a particular embodiment of the invention is recorded and launched；
Fig. 4 is the schematic diagram of condition tree (Condition Tree) according to a particular embodiment of the invention；
Fig. 5 is ad material storage mode signal in the database according to a particular embodiment of the invention；
Fig. 6 is the flow diagram that the advertisement of another specific embodiment according to the present invention is launched；
Fig. 7 is ad material carousel parameter setting according to a particular embodiment of the invention；
Fig. 8 is ad material access times setting in Cookie and memory according to a particular embodiment of the invention.
Specific embodiment
The present invention has following term:
(cast) is launched in advertisement: i.e. the advertisement of user's dispensing, and each launch includes that the advertisement is preferential in launch process
Grade and stereotactic conditions and ad material.
Ad material (idea): ad material intention, includes the specifying information of ad material, and material information includes material
The essential informations such as ID, title, duration, clarity are the imformosomes in relation to material, further include material file in material
URL, click and exposure tests address etc..Each ad material uniquely corresponds to an advertisement and launches (cast).
Referring to Fig. 1, in the prior art, only one address (URL) of each ad material selects an ad material then
The advertisement of a version can only be launched.And for the demand launched in the N+ for orienting more advertisements, the present invention is in same fixed condition
The lower multiple ad materials of binding carry out N+ dispensing, specifically, by way of multiple URL, it will be under multiple identical fixed conditions
Ad material (Idea) merge into one, by user's visitation frequency, different ad materials is selected to carry out carousel.
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Referring to fig. 2, the ad material carousel method based on frequency control according to a particular embodiment of the invention is shown,
Include the following steps:
Advertisement load step S110 to be put: according to the data in advertising database, ad material to be put is loaded
Data, wherein each ad material, which has, corresponds to the different multiple broadcast address (URL) for playing the frequency；
Ad-request sending step S120: player sends ad-request, when including advertising inquiry in the ad-request
Required information and advertisement play the frequency (N) information, and when advertising inquiry, required information included video parameter and use
Family information, the Video parameter information include video type and video length, the user information include gender, occupation and/or
Region etc..Illustratively, which plays the frequency (N) information and can be placed in cookie.
Ad material finds step S130: required information looks into advertisement to be put when according to the advertising inquiry
It askes, finds the ad material met the requirements；The step is i.e. according to video parameter (video type, duration etc.) and/or user information
(region etc.) carries out advertising inquiry to be put.
Ad material selecting step S140: it for the ad material met the requirements searched out, is broadcast according to the advertisement
The frequency (N) information is put, the broadcast address (URL) that the corresponding advertisement of the ad material plays frequency information is chosen；
Encapsulation and dispensing advertisement step S150: the broadcast address of selected ad material is returned into the player.
Specifically, advertisement load step S110 to be put specifically,
Reading data sub-step: the data in advertising database are read using data loading module, the data include element
Material information (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein the material information includes material
ID；
Condition tree (Condition Tree) constructs sub-step: constructing condition tree (Condition according to impression information
Tree), which launches engine for advertisement and carries out each leaf knot of the extreme saturation to be inquired, in the condition tree
Point is the material ID list for meeting certain query requirement, and material ID is inserted into leaf according to the impression information by data loading module
In material ID list in child node；
Material map structuring sub-step: constructing material map (IdeaMap), includes that the material is believed in the material map
Cease (IDEA) and the material address (IDEA_URL).
Wherein, condition tree is to be constructed according to the stereotactic conditions of advertisement, described for carrying out the data structure of advertisement selection
Advertisement stereotactic conditions include multiple in area, classification, video length, User ID, player types and priority.
Although the present invention uses condition tree as an example, it will be clear that condition tree is only a kind of demonstration for storing material ID
Property data structure, which may be other data structure that can be realized inquiry, above-mentioned applicable data knot
Structure places the material ID list for meeting certain query requirement i.e. within the scope of protection of present invention, as long as can be realized
It can.Condition tree specifically constructs and searches that mode is identical as mode in the prior art, and this will not be repeated here, lists in Fig. 4
The exemplary structure of condition tree (Condition Tree) according to a particular embodiment of the invention.
Referring to Fig. 3, for example, can use the mode of table, material is constructed in memory in material map structuring sub-step
Map (IdeaMap), the material map are two-dimentional table structure, are stored in a manner of key-value pair, such as be with material (IDEA) ID
Key is that value is built-up with material entity.Each material entity also includes material address (IdeaURL) attribute,
The material address properties may be the bivariate table that key assignments mode stores, and key is the frequency N, Value that user accesses the advertisement
Correspond to the different addresses URL for playing the frequency for promotional literature material.
Further, the ad material is found in step S130, right according to the video parameter and the user information
The condition tree carries out extreme saturation, obtains in condition tree qualified advertisement to get the list (LdList) for arriving material ID.
I.e. in this step, the ad material to be put inquired can be multiple, certainly, it is also known in the art that
It can be one.
Further, it in the ad material selecting step S140, is chosen from the list (LdList) of the material ID
One ad material to be put plays the frequency (N) information according to the advertisement, is selected in ad material and obtains the advertisement at this
The corresponding advertisement of material plays the broadcast address (URL) of frequency information.
For example, engine is launched in advertisement can choose an ID from the list of material ID, material map (IdeaMap) is then arrived
In find material entity (Idea), the material entity (Idea) of each N+ advertisement can have an IdeaURL structure, in the structure
Store promotional literature URL corresponding to the different frequencys.If material is N+ advertisement, launching engine can arrive according to material ID
User's watched times N, then the URL by finding promotional literature in N to IdeaURL are found in cookie.
Further, it encapsulates and launches in advertisement step S150, by the material information (IDEA) of selected material and selected
Taking material address (IDEA_URL) to be encapsulated in, material entity (Idea) is inner to return to the player.
Therefore, include material information and material address in the material entity returned, there are also some other information (such as
Monitor address etc.), it is packaged together in and returns to player together.Different ad material entities can be different, passes through packaging
It is returned after good, can simply parse in player end and just play, without too many complicated processing.
Therefore, in entire launch process, the advertisement that user sees can carry out carousel according to the watched time of user.Such as figure
Shown in 3, the material that ID is 100982 in IdeaMap URL when user watches for the first time is http://www.xxx.com/x1,
But when user is in the 2nd viewing, URL will be transformed into http://www.xxx.com/x2 according to the frequency 2.
Illustratively, in the present invention, the load of ad material and etc. can be completed by data loading module, advertisement
Inquiry and dispensing can launch engine by advertisement and complete, and illustratively show what corresponding units needed to complete respectively in Fig. 3
Various work and corresponding step.Wherein, step S110 is recorded in advertisement to be put, 1., 2., is 3. indicated in Fig. 3 with serial number,
The corresponding steps that engine is launched in advertisement are indicated in Fig. 3 with serial number (1), (2), (3), (4).
Further, since the same ad material may have the broadcast information of different editions, N pairs of the different frequencys
The address advertisement URL answered may be the same or different, to realize the carousel of advertisement, and then accurately carry out to user wide
The carousel for accusing material is launched.
Simultaneously as the ad material for meeting condition in condition tree exists in the form of LIST, i.e., or it is multiple, from
And multiple similar ad materials can be launched to the user of the same terms, to realize more materials based on the frequency, and more views
The carousel of frequency controls.
Corresponding ad material information is stored in the form of certain format in the database in the present invention.Illustratively, join
See Fig. 5, is stored in dispensing table (AD_CAST) in the impression information of each advertisement, including type, condition, N+ information etc..
The major key (id) for launching table is associated with material table (IDEA).Material table stores the essential information of ad material.In order to realize this
More materials of invention press the function of frequency carousel, need to introduce IDEA_URL table.The idea_id field and IDEA table of IDEA_URL
Major key association, is many-to-one relationship, i.e. a material corresponds to multiple URL.IDEA_URL table primary fields are described as follows:
Idea_id: for being associated with IDEA table major key id, many-to-one relationship.
N: the frequency.Determine that some IDEA is when n-th is accessed, advertisement to play file URL by the value.
Idea_url: the address URL of promotional literature.
Show_url: the monitoring address of advertisement exposure.
And Fig. 6, illustratively show the advertisement according to frequency control of another specific embodiment according to the present invention
The process of material carousel.Engine, which is launched, to advertisement from video player sends ad-request.It can include advertising inquiry institute in request
The information needed, such as video type, duration, user, area, classification, cookie etc..Advertisement engine can traverse item according to these information
Part tree (ConditionTree) finds material Id list, then chooses some material and returns.It is also needed if material is N+ advertisement
Frequency N is obtained according to cookie, more material carousels is carried out further according to N, finally the URL of carousel is assembled into idea object, is returned
It returns.
Embodiment 1, the dispensing of certain advertisement for cosmetics A1:
Referring to Fig. 7, the parameter of certain ad material (id=5377) intention carousel backstage (IDEA_URL) setting, in loading
After depositing as shown in right side in Fig. 8.It shows on the left of Fig. 8 after the ad material is played in a browser, is wrapped in cookie
The frequency information that the ad material contained plays.
The material (id=5377) has been accessed 1 time, and next time, access should then play the URL, i.e. http of N=2: //
Www.xxx.com/x2.flv, it is demonstrated experimentally that next time, access played the URL really.
Embodiment 2: the advertisement A2 of client is launched.
The advertisement A2 dispensing of certain client is tested, the frequency 1,2,3 plays different material URL respectively, passes through experiment
Prove that function operation is normal.The material plays corresponding material according to the different frequencys.
Therefore, the present invention has a characteristic that
1) more material advertisement carousels
Each advertisement of the invention has multiple materials, and the advertisement of each material has the video of multiple and different versions, institute again
To reduce loss of the N+ advertisement on injected volume.On the other hand, since the program has the limitation of the N+ frequency and is carousel, institute
To repeat to watch the multiple situation of same advertisement there is no user, user experience is substantially improved.
2) simplification of setting procedure.
The creation that advertisement is launched is because be related to a variety of condition settings such as area, type, user, priority, frequency, process
Extremely complex, when to carry out the creation of multiple materials, workload is very big, and the present invention will be packaged creation with orientation material, multiple
During the creation of material, in addition to the file URL needs of material are respectively set, other stereotactic conditions need to be only arranged once, significantly
Reduce the human cost of ad system maintenance.
Obviously, it will be understood by those skilled in the art that above-mentioned each unit of the invention or each step can be with general
Computing device realizes that they can concentrate on single computing device, and optionally, they can be executable with computer installation
Program code realize, be performed by computing device so as to be stored in storage device, or by they point
It is not fabricated to each integrated circuit modules, or makes multiple modules or steps in them to single integrated circuit module
It realizes.In this way, the present invention is not limited to the combinations of any specific hardware and software.
The above content is a further detailed description of the present invention in conjunction with specific preferred embodiments, and it cannot be said that
A specific embodiment of the invention is only limitted to this, for those of ordinary skill in the art to which the present invention belongs, is not taking off
Under the premise of from present inventive concept, several simple deduction or replace can also be made, all shall be regarded as belonging to the present invention by institute
Claims of submission determine protection scope.
Claims (9)
1. a kind of ad material carousel method based on frequency control, includes the following steps:
Advertisement load step S110 to be put: according to the data in advertising database, loading the data of ad material to be put,
Wherein each ad material, which has, corresponds to the different multiple broadcast address URL for playing the frequency；Wherein, it is packaged and creates same orientation bar
The ad material of part, to realize that multiple broadcast address of ad material are respectively set, other stereotactic conditions need to be only arranged once；
Ad-request sending step S120: player sends ad-request, required when including advertising inquiry in the ad-request
The information wanted and advertisement play the frequency (N) information, and when advertising inquiry, required information included video parameter and user's letter
Breath；
Ad material finds step S130: required information inquires advertisement to be put when according to the advertising inquiry,
Find the ad material met the requirements；
Ad material selecting step S140: for the ad material met the requirements searched out, frequency is played according to the advertisement
Secondary (N) information chooses the broadcast address URL that the corresponding advertisement of the ad material plays frequency information；
Encapsulation and dispensing advertisement step S150: the broadcast address of selected ad material is returned into the player.
2. the ad material carousel method according to claim 1 based on frequency control, it is characterised in that:
The advertisement load step S110 to be put specifically,
Reading data sub-step: the data in advertising database are read using data loading module, the data include material letter
It ceases (IDEA), impression information (AD_CAST) and material address (IDEA_URL), wherein the material information includes material ID；
Condition tree (Condition Tree) constructs sub-step: condition tree (Condition Tree) is constructed according to impression information,
Each leaf node in the condition tree is to meet the material ID list of certain query requirement, and the material ID is according to the throwing
It puts in the material ID list that information is inserted into leaf node；
Material map structuring sub-step: constructing material map (IdeaMap), includes the material information in the material map
(IDEA) and the material address (IDEA_URL).
3. the ad material carousel method according to claim 1 based on frequency control, it is characterised in that:
In ad-request sending step S120, the Video parameter information includes video type and video length, the user
Information includes gender, occupation and/or region.
4. the ad material carousel method according to claim 2 based on frequency control, it is characterised in that:
The ad material is found in step S130, according to the video parameter and the user information, to the condition tree into
Row extreme saturation obtains qualified advertisement in condition tree to get the list (LdList) of material ID is arrived.
5. the ad material carousel method according to claim 2 based on frequency control, it is characterised in that:
The ad material selecting step S140 is specifically, to be put from the middle selection one of the list (LdList) of the material ID
Ad material plays the frequency (N) information according to the advertisement, is selected in ad material that obtain the ad material corresponding at this
The advertisement plays the broadcast address URL of frequency information.
6. the ad material carousel method described in any one of -5 based on frequency control, feature exist according to claim 1
In:
It encapsulates and launches in advertisement step S150, by the material information (IDEA) of selected material and selected material address
(IDEA_URL) it is encapsulated in that material entity (Idea) is inner to return to the player.
7. the ad material carousel method according to claim 2,4 or 5 any one based on frequency control, feature exist
In:
The condition tree is constructed according to the stereotactic conditions of advertisement.
8. the ad material carousel method according to claim 7 based on frequency control, it is characterised in that:
The advertisement stereotactic conditions include multiple in area, classification, video length, User ID, player types and priority.
9. the ad material carousel method according to claim 6 based on frequency control, it is characterised in that:
The different addresses corresponding advertisement URL frequency N are same or different.
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| CN107220860A (en) * | 2017-07-26 | 2017-09-29 | 重庆颇闰科技有限公司 | Advertisement arrangement method |
| CN110503464B (en) * | 2019-08-12 | 2024-01-26 | 上海漫酷网络技术有限公司 | Advertisement putting frequency control method based on distributed database |
| CN111160957A (en) * | 2019-12-19 | 2020-05-15 | 北京物资学院 | Online advertisement propagation method and system |
| CN114757720B (en) * | 2022-05-23 | 2023-03-24 | 一点灵犀信息技术(广州)有限公司 | Advertisement plan distribution method and device, electronic equipment and storage medium |
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