CN114757720B - Advertisement plan distribution method and device, electronic equipment and storage medium - Google Patents
Advertisement plan distribution method and device, electronic equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the application provides an advertisement plan distribution method, an advertisement plan distribution device, electronic equipment and a storage medium, wherein the advertisement plan distribution method comprises the following steps: acquiring at least one advertisement material, at least one advertisement landing page and at least one orientation condition; combining the advertisement material, the advertisement landing page and the orientation condition to generate an advertisement plan with a target quantity, wherein the target quantity is a positive integer greater than or equal to 2; and distributing the advertisement plans with the target quantity to at least two advertisement delivery accounts according to the quantity upper limit of the advertisement plans of each advertisement delivery account, and the quantity upper limit of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account. The advertising effect of the advertising account number after the advertising plan is released can be improved.
Description
Technical Field
The embodiment of the application relates to an advertisement technology in the communication field, in particular to an advertisement plan distribution method, an advertisement plan distribution device, electronic equipment and a storage medium.
Background
With the continuous development and progress of internet technology, internet advertisements have become an important way for advertisers to improve popularity and brand image, and to improve commodity sales and revenue. In order to improve the exposure of the advertisements, the generated advertisement plans need to be allocated to a plurality of advertisement delivery accounts, and the advertisement plans are delivered through the plurality of advertisement delivery accounts, so that the situation that a single advertisement delivery account is identified as hot spot data by an advertisement platform and is subjected to frequency control and flow limitation is avoided.
At present, advertisement materials, advertisement landing pages and targeting conditions are randomly combined to generate a plurality of advertisement plans, and then the generated plurality of advertisement plans are randomly allocated to a plurality of advertisement delivery accounts.
However, when advertisement plans are randomly allocated to a plurality of advertisement delivery accounts, there is a problem that the similarity of advertisement plans under the same advertisement delivery account is high, for example, a plurality of advertisement plans generated based on a certain advertisement material are concentrated under a certain advertisement delivery account, which affects advertisement promotion effects.
Disclosure of Invention
In view of the above, embodiments of the present application provide an advertisement plan allocation method, apparatus, electronic device and storage medium to at least solve or alleviate the above problems.
According to a first aspect of embodiments of the present application, there is provided an advertisement plan allocation method, including: acquiring at least one advertisement material, at least one advertisement landing page and at least one orientation condition; combining the advertisement material, the advertisement landing page and the orientation condition to generate an advertisement plan with a target quantity, wherein the target quantity is a positive integer greater than or equal to 2; and distributing the advertisement plans of the target quantity to at least two advertisement delivery accounts according to the upper limit of the quantity of the advertisement plans of each advertisement delivery account, and the upper limit of the quantity of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account.
According to a second aspect of embodiments of the present application, there is provided an advertisement plan distribution apparatus including: the system comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring at least one advertisement material, at least one advertisement landing page and at least one orientation condition; the combination unit is used for combining the advertisement material, the advertisement landing page and the orientation condition to generate an advertisement plan with a target quantity, wherein the target quantity is a positive integer greater than or equal to 2; and the distribution unit is used for distributing the advertisement plans with the target quantity to at least two advertisement delivery accounts according to the upper limit of the quantity of the advertisement plans of each advertisement delivery account, and the upper limit of the quantity of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account.
According to a third aspect of embodiments of the present application, there is provided an electronic apparatus, including: the processor, the memory and the communication interface complete mutual communication through the communication bus; the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the advertisement plan distribution method according to the first aspect.
According to a fourth aspect of embodiments herein, there is provided a computer storage medium having stored thereon a computer program which, when executed by a processor, implements the advertisement plan distribution method according to the first aspect.
According to a fifth aspect of embodiments herein, there is provided a computer program product comprising computer instructions for instructing a computing device to execute the advertisement plan distribution method according to the first aspect.
According to the technical scheme, after the advertisement material, the advertisement landing page and the directional conditions are combined to generate the target number of advertisement plans, the target number of advertisement plans are distributed to the plurality of advertisement delivery accounts according to the upper limit of the number of the advertisement plans of each advertisement delivery account and the upper limit of the number of each advertisement material, each advertisement landing page and each directional condition under each advertisement delivery account. The advertisement plans are distributed based on the upper limit of the number of the advertisement plans of each advertisement delivery account, so that a large number of advertisement plans can be prevented from being distributed to the same advertisement delivery account, the advertisement plans are distributed based on the upper limit of the number of each advertisement material, each advertisement landing page and each directional condition under each advertisement delivery account, the condition that the similarity of the advertisement plans under the same advertisement delivery account is high can be avoided, the uniformity of distribution results of the advertisement plans can be improved, and the propaganda effect of the advertisement delivery accounts after the advertisement plans are delivered can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the description below are only some embodiments described in the embodiments of the present application, and other drawings can be obtained by those skilled in the art according to these drawings.
FIG. 1 is a schematic diagram of an exemplary system in which one embodiment of the present application may be implemented;
FIG. 2 is a flow diagram of an advertisement campaign distribution method of one embodiment of the present application;
FIG. 3 is a flow diagram of an advertisement plan generation method according to an embodiment of the present application;
FIG. 4 is a flow chart of an advertisement plan distribution method according to another embodiment of the present application;
FIG. 5 is a schematic view of an advertising campaign distribution apparatus according to an embodiment of the present application;
FIG. 6 is a schematic view of an electronic device of one embodiment of the present application.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application shall fall within the scope of protection of the embodiments in the present application.
First, some terms or terms appearing in the description of the embodiments of the present application are applicable to the following explanations:
and (3) advertising materials: the individual videos, pictures, audios, texts, etc. for delivery are the basic elements for generating the advertising plan.
Landing page of advertisement: the user enters the first page by clicking on the advertising material.
Orientation conditions are as follows: and the advertising platform puts advertising population division references such as age range, region and the like.
And (3) advertisement planning: the advertisement system is composed of advertisement materials, advertisement landing pages and targeting conditions, and defines the advertisement delivery mode, content, crowds and the like.
The advertisement delivery account number is as follows: and the account for advertisement putting is used on the advertisement platform, and after the advertisement putting account sends the advertisement plan to the background of the advertisement platform, the background of the advertisement platform puts the advertisement based on the received advertisement plan.
Exemplary System
Fig. 1 illustrates an exemplary system suitable for the advertisement plan distribution method according to the embodiment of the present application. As shown in fig. 1, the system may include a server 102, a communication network 104, and/or one or more nodes 106, illustrated in fig. 1 as a plurality of nodes.
In some embodiments, the communication network 104 may be any suitable combination of one or more wired and/or wireless networks. For example, the communication network 104 can include any one or more of the following: the network may include, but is not limited to, the internet, an intranet, a Wide Area Network (WAN), a Local Area Network (LAN), a wireless network, a Digital Subscriber Line (DSL) network, a frame relay network, an Asynchronous Transfer Mode (ATM) network, a Virtual Private Network (VPN), and/or any other suitable communication network. The node 106 can be connected to the communication network 104 by one or more communication links (e.g., communication link 112), and the communication network 104 can be linked to the server 102 via one or more communication links (e.g., communication link 114). The communication links may be any communication links suitable for communicating data between the nodes 106 and the server 102, such as network links, dial-up links, wireless links, hardwired links, any other suitable communication links, or any suitable combination of such links.
Although the server 102 is illustrated as one device, in some embodiments any suitable number of devices may be used to perform the functions performed by the server 102. For example, in some embodiments, multiple devices may be used to implement the functions performed by the server 102. Alternatively, the functionality of the server 102 may be implemented using a cloud service.
Advertisement plan distribution method
Based on the above system, the embodiments of the present application provide an advertisement plan distribution method, which is described below with reference to a plurality of embodiments. Fig. 2 is a schematic flow chart of an advertisement plan distribution method provided in an embodiment of the present application, and as shown in fig. 2, the advertisement plan distribution method includes the following steps:
The advertisement material can be video, picture, audio, text and other content for delivery, such as promotion video of goods and services. The advertisement landing page is a first page that the advertisement playing device enters or jumps to after the advertisement is clicked or triggered, for example, the first page may be an introduction page or a purchase page of goods or services, and the obtained advertisement landing page may be a Uniform Resource Locator (URL) of a corresponding page. The targeting condition is a reference for dividing crowds when the advertisement platform performs advertisement delivery, and the targeting condition can perform crowd division from multiple dimensions such as age and area, for example, if the targeting condition is that a male is 20-40 years old, the advertisement platform delivers corresponding advertisement content to a male with the age of 20-40 years old among registered users.
It should be noted that the advertisement plan includes an advertisement material, an advertisement landing page, and a targeting condition, and the number of the acquired advertisement material, the number of the acquired advertisement landing page, and the number of the targeting condition are not all one, so that a plurality of advertisement plans can be generated by combining the advertisement material, the advertisement landing page, and the targeting condition.
The advertisement plans include advertisement material, advertisement landing pages, and targeting conditions, each advertisement plan generally including an advertisement material, an advertisement landing page, and a targeting condition, an advertisement material may include one or more pictures, videos, audios, texts, or a combination thereof, and a targeting condition may partition a population from one or more dimensions of age, region, and the like.
After the advertisement material, the advertisement landing page and the advertisement condition are acquired, a target number of advertisement plans can be acquired through the combination of the advertisement material, the advertisement landing page and the advertisement condition, wherein the target number is a positive integer greater than or equal to 2.
And 203, distributing the target number of advertisement plans to at least two advertisement delivery accounts according to the upper limit of the number of the advertisement plans of each advertisement delivery account, and the upper limit of the number of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account.
At least two advertisement putting account numbers are created in advance, and after the advertisement plan is distributed to the advertisement putting account numbers, the advertisement putting account numbers can send the advertisement plan to corresponding advertisement platforms so as to put advertisements on the advertisement platforms. Each advertisement delivery account has an upper limit of the number of advertisement plans, the advertisement plans under any advertisement delivery account cannot exceed the upper limit of the number of the advertisement plans, and different advertisement delivery accounts can have the same or different upper limits of the number of the advertisement plans.
Under the same advertisement delivery account, each advertisement material has an advertisement material quantity upper limit, each advertisement landing page has an advertisement landing page quantity upper limit, each targeting condition has a targeting condition quantity upper limit, the occurrence frequency of each advertisement material under the advertisement delivery account cannot exceed the corresponding advertisement material quantity upper limit, the occurrence frequency of each advertisement landing page under the advertisement delivery account cannot exceed the corresponding advertisement landing page quantity upper limit, and the occurrence frequency of each targeting condition under the advertisement delivery account cannot exceed the corresponding targeting condition quantity upper limit.
In some examples, for the same advertisement delivery account, the upper limit of the number of advertisement materials, the upper limit of the number of advertisement landing pages, and the upper limit of the number of targeting conditions are all smaller than the upper limit of the number of advertisement plans corresponding to the advertisement delivery account.
After the target number of advertisement plans are generated, the target number of advertisement plans are distributed to each advertisement delivery account according to the upper limit of the number of the advertisement plans of each advertisement delivery account and the upper limit of the number of each advertisement material, the advertisement landing page and the targeting condition under each advertisement delivery account, and then the advertisement delivery is carried out on the advertisement platform through each advertisement delivery account.
It should be understood that the multiple advertisement delivery accounts in the embodiment of the present application refer to multiple advertisement delivery accounts corresponding to the same advertisement platform, and because the advertisement delivery accounts corresponding to different advertisement platforms may allocate the same advertisement plan, for example, an advertisement delivery account A1 and an advertisement delivery account A2 are registered on an advertisement platform a, and an advertisement delivery account B1 and an advertisement delivery account B2 are registered on an advertisement platform B, after multiple advertisement plans are generated, the generated advertisement plan may be allocated between the advertisement delivery account A1 and the advertisement delivery account A2, the generated advertisement plan may be allocated between the advertisement delivery account B1 and the advertisement delivery account B2, while the advertisement delivery account A1 and the advertisement delivery account B1 may be allocated to the same multiple advertisement plans, and the advertisement delivery account A2 and the advertisement delivery account B2 may be allocated to the same multiple advertisement plans.
In the embodiment of the application, after the advertisement material, the advertisement landing page and the targeting condition are combined to generate the target number of advertisement plans, the target number of advertisement plans are distributed to a plurality of advertisement delivery accounts according to the upper limit of the number of the advertisement plans of each advertisement delivery account and the upper limit of the number of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account. The advertisement plans are distributed based on the upper limit of the number of the advertisement plans of each advertisement delivery account, so that a large number of advertisement plans can be prevented from being distributed to the same advertisement delivery account, the advertisement plans are distributed based on the upper limit of the number of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account, the situation that the similarity of the advertisement plans under the same advertisement delivery account is high can be avoided, the uniformity of distribution results of the advertisement plans can be improved, and the advertising effect of the advertisement delivery accounts after delivery of the advertisement plans can be improved.
In a possible implementation manner, when combining the advertisement material, the advertisement landing page and the targeting condition to generate the target number of advertisement plans, the advertisement material, the advertisement landing page and the targeting condition may be combined in a total amount, and then the target number of advertisement plans may be screened from the advertisement plans generated by combination. Fig. 3 is a flowchart of an advertisement plan generating method according to an embodiment of the present application, and as shown in fig. 3, the advertisement plan generating method includes the following steps:
The distribution strategies of the advertisement materials, the advertisement landing pages and the orientation conditions can be cross multiplication or distribution, the cross multiplication corresponds to any combination mode, and the distribution corresponds to a specified mode. The distribution strategy of the advertisement material, the advertisement landing page and the targeting condition can be determined by the user according to the actual demand.
And for each acquired advertisement material, advertisement landing page and orientation condition, calculating all combination modes of the advertisement material, the advertisement landing page and the orientation condition through Cartesian product, and generating c x d x l alternative advertisement plans through the total combination of the advertisement material, the advertisement landing page and the orientation condition, wherein c is the number of the advertisement materials, d is the number of the advertisement landing pages, and l is the number of the orientation conditions.
For example, the number of acquired advertisement materials is 3, the number of acquired advertisement landing pages is 5, the number of acquired targeting conditions is 6, that is, c =3,d =5,l =6, and 3 × 5 × 6=90 candidate advertisement plans can be generated by combining all the advertisement materials, the advertisement landing pages, and the targeting conditions.
And step 303, screening the advertisement plans with the target quantity from the c x d x l alternative advertisement plans according to the occurrence frequency upper limit of each advertisement material, each advertisement landing page and each targeting condition in each advertisement plan.
After the number of the advertisement plans is determined to be the target number, the upper limit of the occurrence times of each advertisement material, each advertisement landing page and each targeting condition in the target number of the advertisement plans can be determined, and then the target number of the advertisement plans can be screened out from the c x d x l alternative advertisement plans according to the upper limit of the occurrence times of each advertisement material, each advertisement landing page and each targeting condition in the target number of the advertisement plans.
In the embodiment of the application, after the target number of the advertisement plans is determined, the advertisement plans with the target number are screened out from the c x d x l alternative advertisement plans according to the occurrence number upper limit of each advertisement material, each advertisement landing page and each targeting condition in the advertisement plans with the target number, so that the advertisement materials, the advertisement landing pages and the targeting conditions can be uniformly distributed in each advertisement plan, all the advertisement materials, the advertisement landing pages and the targeting conditions are fully utilized to generate the advertisement plans, and the advertisement propaganda effect is improved. According to the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition in each advertisement plan, the repetition degree of the advertisement material, the advertisement landing page and the targeting condition can be controlled, and the generation of useless advertisement plans is reduced.
In a possible implementation manner, when the target number of the advertisement plans is determined according to the distribution strategies of the advertisement materials, the advertisement landing pages and the targeting conditions, whether the distribution strategies of the advertisement materials, the advertisement landing pages and the targeting conditions are all distribution or not can be judged, and then the target number of the advertisement plans is determined based on the judgment result.
And if the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions are all distributed, determining that the target quantity of the advertisement plan is equal to the quantity of the largest quantity of the advertisement materials, the advertisement landing pages and the directional conditions.
For example, the number of the acquired advertisement materials is 3, the number of the acquired advertisement landing pages is 5, and the number of the acquired targeting conditions is 6, and when all the distribution strategies of the advertisement materials, the advertisement landing pages, and the targeting conditions are distribution, the number of the advertisement plans is determined to be 6.
If the distribution strategy of at least one of the advertisement materials, the advertisement landing pages and the orientation conditions isAnd cross multiplication, namely the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions are not all distributed, determining that the target number of the advertisement plans is equal to (c x d x l)/(k) 1 *k 2 *k 3 ) Wherein the distribution strategy of the advertisement material is cross-time k 1 Equal to 1, the distribution strategy of the advertisement material is k when distribution is carried out 1 C, the distribution strategy of the advertisement landing page is cross-time k 2 Equal to 1, when the distribution strategy of the advertisement landing page is distribution k 2 D, the distribution strategy of the orientation condition is cross-time k 3 Equal to 1, the allocation strategy of the directional condition is k when allocating 3 Is equal to l.
For example, the number of the acquired advertisement materials is 3, the number of the acquired advertisement landing pages is 5, and the number of the acquired targeting conditions is 6. If the distribution strategy for the advertising material is distribution, the distribution strategy of the advertisement landing page and the orientation condition is cross multiplication, then k 1 ＝c，k 2 ＝1，k 3 =1, the target number is equal to (3 × 5 × 6)/(3 × 1 × 1) =30. If the distribution strategy of the advertisement materials and the targeting conditions is distribution and the distribution strategy of the advertisement landing pages is cross multiplication, k is 1 ＝c，k 2 ＝1，k 3 = l, the target number is equal to (3 × 5 × 6)/(3 × 1 × 6) =5. If the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions are all cross multiplication, k is 1 ＝1，k 2 ＝1，k 3 =1, the target number is equal to (3 × 5 × 6)/(1 × 1 × 1) =90.
In the embodiment of the application, according to the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions, when the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions are all distributed, the maximum number of the advertisement materials, the advertisement landing pages and the directional conditions is taken as the target number of the advertisement plan, and when the distribution treatment of the advertisement materials, the advertisement landing pages and the directional conditions is not completely distributed, the product of the number of elements of which the distribution strategies are cross-multiplied in the advertisement materials, the advertisement landing pages and the directional conditions is taken as the target number of the advertisement plan, so that the repetition degree of the advertisement materials, the advertisement landing pages and the directional conditions in the generated advertisement plan can be reduced, the generation of useless advertisement plans is reduced, and the generation and distribution efficiency of the advertisement plans is improved.
In one possible implementation, the upper limit of the number of occurrences of each advertisement material, each advertisement landing page, and each targeting condition in the target number of advertisement plans may be determined according to the target number and the number of advertisement materials, advertisement landing pages, and targeting conditions.
The upper limit of the occurrence times of the ith advertisement material in each advertisement plan is equal to N/c + Y 1 Where i is a positive integer greater than or equal to 1, N is a target number, and Y is a number when i is less than the remainder of N divided by c 1 Equal to 1, Y when i is greater than or equal to the remainder of N divided by c 1 Equal to 0;
the upper limit of the occurrence times of the jth advertisement landing page in each advertisement plan is equal to N/d + Y 2 Wherein j is a positive integer greater than or equal to 1, and Y is a remainder of dividing N by d when j is less than 2 Equal to 1, Y when j is greater than or equal to the remainder of N divided by d 2 Equal to 0;
the upper limit of the number of occurrences of the mth targeting condition in each advertisement plan is equal to N/l + Y 3 Wherein m is a positive integer greater than or equal to 1, and Y is a remainder of dividing N by l when m is less than 3 Equal to 1, Y when j is greater than or equal to the remainder of N divided by l 3 Equal to 0.
It should be understood that the acquired advertisement material, the advertisement landing page, and the targeting condition have a default order, the ith advertisement material refers to the advertisement material ranked at the ith in each acquired advertisement material, the jth advertisement landing page refers to the advertisement landing page ranked at the jth in each acquired advertisement landing page, and the mth targeting condition refers to the targeting condition ranked at the mth in each acquired targeting condition.
In the embodiment of the application, the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition in each advertisement plan is determined according to the target number and the number of the advertisement materials, the advertisement landing pages and the targeting conditions, and then the advertisement plans are determined according to the upper limit of the occurrence frequency corresponding to each advertisement material, each advertisement landing page and each targeting condition, so that each advertisement material, each advertisement landing page and the targeting conditions can be fully utilized, the repetition degree of the advertisement materials, the advertisement landing pages and the targeting conditions in the generated advertisement plans is reduced, and the generation of useless advertisement plans is further reduced.
In one possible implementation manner, when a target number of advertisement plans are screened from the c × d × l candidate advertisement plans, screening of the advertisement plans may be performed according to a preset screening condition, where the preset screening condition is: and the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition in each screened advertisement plan is smaller than the corresponding upper limit of the occurrence frequency.
And when the number of the advertisement plans screened from the c x d x l candidate advertisement plans is smaller than the target number, traversing the plan set comprising the candidate advertisements, if the candidate advertisement plans meeting the screening condition exist in the plan set, determining the candidate advertisement plans meeting the screening condition as the advertisement plans, and deleting the candidate advertisement plans from the plan set. If the alternative advertisement plan meeting the screening condition does not exist in the plan set, determining the first alternative advertisement plan in the plan set as the advertisement plan, and deleting the alternative advertisement plan in the plan set.
The plan set is a set of alternative advertisement plans, the plan set comprises c x d x l alternative advertisement plans at the beginning, the alternative advertisement plans selected as the advertisement plans are deleted from the plan set along with the progress of the process of screening the advertisement plans from the alternative advertisement plans, and the number of the alternative advertisement plans in the plan set is c x d x l-N when N advertisement plans are screened.
In the embodiment of the application, after c × d × l candidate advertisement plans are generated, a plan set including the candidate advertisement plans is constructed, the candidate advertisement plans in the plan set are sequentially traversed, if a certain candidate advertisement plan meets a screening condition, the candidate advertisement plan is determined to be an advertisement plan, the candidate advertisement plan is deleted from the plan set, next traversal is started, if no candidate advertisement plan meeting the screening condition exists in the plan set, the first candidate advertisement plan in the plan set is determined to be an advertisement plan, then next traversal is started, and the above processes are repeated until the number of the advertisement plans reaches a target number. The advertisement plans are screened from the alternative advertisement plans based on the screening conditions, so that the repetition of the advertisement plans can be avoided, and the repetition rate of the advertisement materials, the advertisement landing pages and the targeting conditions in each advertisement plan can be reduced, thereby ensuring the diversity of the advertisement plans, fully utilizing all the advertisement materials, the advertisement landing pages and the targeting conditions and improving the advertisement propaganda effect.
In a possible implementation manner, when a target number of advertisement plans are allocated to a plurality of advertisement delivery accounts, the target number of advertisement plans may be allocated to each advertisement delivery account according to the upper limit of the number of advertisement plans under each advertisement delivery account, and the upper limit of the number of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account. Fig. 4 is a flowchart of an advertisement plan distribution method according to an embodiment of the present application, and as shown in fig. 4, the advertisement plan distribution method includes the following steps:
According to the number (target number) of the advertisement plans, the number of the advertisement delivery accounts, the number of the advertisement materials, the advertisement landing pages and the number of the targeting conditions, the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account can be determined, and then according to the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account, the advertisement plans are distributed to each advertisement delivery account, the repetition degree of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account can be enabled to be as low as possible, and each advertisement material, each advertisement landing page and each targeting condition are guaranteed to be distributed to each advertisement delivery account as possible.
And step 402, determining the upper limit of the number of the advertisement plans under each advertisement putting account according to the target number and the number of the advertisement putting accounts.
According to the number (target number) of the advertisement plans and the number of the advertisement putting accounts, the upper limit of the number of the advertisement plans under each advertisement putting account is determined, the advertisement plans can be uniformly distributed to the advertisement putting accounts, and the phenomenon that the advertisement putting accounts are frequency-controlled and limited to influence the normal putting of the advertisement due to the fact that a large number of advertisement plans are concentrated under a certain advertisement putting account is avoided.
And 403, distributing the advertisement plans with the target quantity to each advertisement delivery account according to the upper limit of the occurrence times of each advertisement material, the advertisement landing page and the directional condition under each advertisement delivery account and the upper limit of the quantity of the advertisement plans under each advertisement delivery account.
After determining the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each directional condition under each advertisement delivery account and the upper limit of the number of advertisement plans under each advertisement delivery account, distributing the advertisement plans with a target number to each advertisement delivery account according to the distribution principle, so that the number of the advertisement plans under each advertisement delivery account is smaller than the upper limit of the number of the advertisement plans under the advertisement delivery account, and the occurrence frequency of each advertisement material, each advertisement landing page and each directional condition under each advertisement delivery account is smaller than the corresponding upper limit of the occurrence frequency.
In the embodiment of the application, according to the upper limit of the occurrence times of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account and the upper limit of the number of advertisement plans under each advertisement delivery account, a target number of advertisement plans are distributed to each advertisement delivery account, the repetition degree of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account can be reduced, each advertisement material, each advertisement landing page and each targeting condition are guaranteed to be distributed to each advertisement delivery account as much as possible, each advertisement plan is uniformly distributed to each advertisement delivery account, a large number of advertisement plans are prevented from being concentrated under a certain advertisement delivery account, and then when the advertisement delivery is carried out through each advertisement delivery account, the advertising effect of advertisements can be improved, and the advertisement delivery accounts are prevented from being limited by frequency control.
In a possible implementation manner, the upper limit of the number of each advertisement material, each advertisement landing page, and each targeting condition under each advertisement delivery account may be determined according to the number of advertisement plans (target number), the number of advertisement delivery accounts, and the number of advertisement materials, advertisement landing pages, and targeting conditions.
The upper limit of the occurrence times of each advertisement material under the ith advertisement delivery account is equal to N/(M X c) + X 1 Wherein i is a positive integer greater than or equal to 1, N is a target number, M is the number of advertisement delivery account numbers, c is the number of advertisement materials, and X is the remainder when i is less than N divided by M X c 1 Equal to 1, X when i is greater than or equal to the remainder of N divided by M c 1 Equal to 0;
the upper limit of the occurrence times of each advertisement landing page under the ith advertisement delivery account is equal to N/(M X d) + X 2 Wherein d is the number of advertisement landing pages, and X is the remainder of dividing N by M X d when i is less than N 2 Equal to 1, X when i is greater than or equal to the remainder of N divided by M X d 2 Equal to 0;
the upper limit of the occurrence times of each directional condition under the ith advertisement delivery account is equal to N/(M X l) + X 3 Wherein l is the number of advertisement material, and X is the remainder of dividing N by M X l when i is less than N 3 Equal to 1, X when i is greater than or equal to the remainder of N divided by M X l 3 Equal to 0.
It should be understood that each advertisement delivery account has a default order, and the ith advertisement delivery account refers to the advertisement delivery account ordered in the ith order in each advertisement delivery account.
In the embodiment of the application, the upper limit of the number of each advertisement material, the number of advertisement landing pages and the number of the directional conditions under each advertisement delivery account is determined according to the target number, the number of the advertisement delivery accounts and the number of the advertisement materials, the number of the advertisement landing pages and the number of the directional conditions, so that the repetition degree of the advertisement materials, the advertisement landing pages and the directional conditions under each advertisement delivery account is ensured to be as low as possible, each advertisement material, the advertisement landing pages and the directional conditions can be distributed to each advertisement delivery account as much as possible, and further, when each advertisement delivery account carries out advertisement delivery based on the distributed advertisement plan, each advertisement material, the advertisement landing pages and the directional conditions can be fully utilized for carrying out advertisement propagation, the advertisement propagation effect is improved, the frequency control current limiting problem caused by the fact that a large number of advertisement plans are concentrated on one advertisement delivery account can be avoided, and the exposure of the advertisement delivery is ensured.
In a possible implementation manner, when the upper limit of the number of advertisement plans under each advertisement delivery account is determined according to the target number and the number of the advertisement delivery accounts, the upper limit of the number of advertisement plans under the ith advertisement delivery account is N/M + Z, wherein Z is equal to 1 when i is smaller than a remainder of dividing N by M, and Z is equal to 0 when i is greater than or equal to a remainder of dividing N by M.
In the embodiment of the application, the upper limit of the number of the advertisement plans under each advertisement delivery account is determined according to the target number and the number of the advertisement delivery accounts, each advertisement plan can be uniformly distributed to a plurality of advertisement delivery accounts, advertisement delivery is carried out by each advertisement delivery account based on the distributed advertisement plan, each advertisement delivery account is fully utilized, the problem of frequency control and current limitation caused by the fact that a large number of advertisement plans are concentrated on a certain advertisement delivery account is avoided, and the exposure and the coverage of advertisements are improved.
In a possible implementation manner, when the number of advertisement plans (target brushing) is small, the target number of advertisement plans may be respectively allocated to each advertisement delivery account, that is, each advertisement delivery account is allocated to a target number of advertisement plans, and the advertisement plans allocated to each advertisement delivery account are the same in average right.
Advertisement plan distribution device
Corresponding to the above method embodiment, fig. 5 shows a schematic diagram of an advertisement plan distribution device, and as shown in fig. 5, the advertisement plan distribution device 500 includes:
an obtaining unit 501, configured to obtain at least one advertisement material, at least one advertisement landing page, and at least one targeting condition;
a combining unit 502, configured to combine the advertisement material, the advertisement landing page, and the targeting condition to generate an advertisement plan with a target number, where the target number is a positive integer greater than or equal to 2;
the allocating unit 503 is configured to allocate a target number of advertisement plans to at least two advertisement delivery accounts according to the upper limit of the number of advertisement plans of each advertisement delivery account, and the upper limit of the number of each advertisement material, each advertisement landing page, and each targeting condition under each advertisement delivery account.
It should be noted that the advertisement plan distribution device of this embodiment is used to implement the corresponding advertisement plan distribution method in the foregoing method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein again.
Electronic device
Fig. 6 is a schematic block diagram of an electronic device according to an embodiment of the present application, and a specific embodiment of the present application does not limit a specific implementation of the electronic device. As shown in fig. 6, the electronic device may include: a processor (processor) 602, a communication Interface 604, a memory 606, and a communication bus 608. Wherein:
the processor 602, communication interface 604, and memory 606 communicate with one another via a communication bus 608.
A communication interface 604 for communicating with other electronic devices or servers.
The processor 602, configured to execute the program 610, may specifically perform relevant steps in any of the foregoing embodiments of the advertisement plan distribution method.
In particular, the program 610 may include program code comprising computer operating instructions.
The processor 602 may be a CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement embodiments of the present Application. The intelligent device comprises one or more processors which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
RISC-V is an open source instruction set architecture based on the principle of Reduced Instruction Set (RISC), can be applied to various aspects such as a single chip microcomputer and an FPGA chip, and can be particularly applied to the fields of safety of the Internet of things, industrial control, mobile phones, personal computers and the like, and because the design considers the practical conditions of small size, high speed and low power consumption, the RISC-V is particularly suitable for modern computing equipment such as warehouse-scale cloud computers, high-end mobile phones, micro embedded systems and the like. With the rise of the artificial intelligence internet of things AIoT, the RISC-V instruction set architecture is concerned and supported more and more, and is expected to become the CPU architecture widely applied in the next generation.
The computer operation instruction in the embodiment of the present application may be a computer operation instruction based on a RISC-V instruction set architecture, and correspondingly, the processor 602 may be designed based on the RISC-V instruction set. Specifically, the chip of the processor in the electronic device provided in the embodiment of the present application may be a chip designed by RISC-V instruction set, and the chip may execute the executable code based on the configured instruction, thereby implementing the advertisement plan distribution method in the above embodiment.
The memory 606 stores a program 610. Memory 606 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 610 may specifically be adapted to cause the processor 602 to perform the advertisement plan distribution method in any of the embodiments described above.
For specific implementation of each step in the program 610, reference may be made to corresponding steps and corresponding descriptions in units in any of the foregoing embodiments of the advertisement plan allocation method, which are not described herein again. It can be clearly understood by those skilled in the art that, for convenience and simplicity of description, the specific working processes of the above-described devices and modules may refer to the corresponding process descriptions in the foregoing method embodiments, and are not described herein again.
According to the electronic equipment, after the advertisement plans with the target quantity are generated by combining the advertisement materials, the advertisement landing pages and the targeting conditions, the advertisement plans with the target quantity are distributed to the advertisement putting accounts according to the upper limit of the quantity of the advertisement plans of each advertisement putting account and the upper limit of the quantity of each advertisement material, each advertisement landing page and each targeting condition under each advertisement putting account. The advertisement plans are distributed based on the upper limit of the number of the advertisement plans of each advertisement delivery account, so that a large number of advertisement plans can be prevented from being distributed to the same advertisement delivery account, the advertisement plans are distributed based on the upper limit of the number of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account, the situation that the similarity of the advertisement plans under the same advertisement delivery account is high can be avoided, the uniformity of distribution results of the advertisement plans can be improved, and the advertising effect of the advertisement delivery accounts after delivery of the advertisement plans can be improved.
Computer storage medium
The present application also provides a computer-readable storage medium storing instructions for causing a machine to perform an advertisement plan distribution method as described herein. Specifically, a system or an apparatus equipped with a storage medium on which software program codes that realize the functions of any of the above-described embodiments are stored may be provided, and a computer (or a CPU or MPU) of the system or the apparatus is caused to read out and execute the program codes stored in the storage medium.
In this case, the program code itself read from the storage medium can realize the functions of any of the above-described embodiments, and thus the program code and the storage medium storing the program code constitute a part of the present application.
Examples of the storage medium for supplying the program code include a floppy disk, a hard disk, a magneto-optical disk, an optical disk (e.g., CD-ROM, CD-R, CD-RW, DVD-ROM, DVD-RAM, DVD-RW, DVD + RW), a magnetic tape, a nonvolatile memory card, and a ROM. Alternatively, the program code may be downloaded from a server computer via a communications network.
Computer program product
Embodiments of the present application further provide a computer program product, which includes computer instructions for instructing a computing device to perform operations corresponding to any of the above method embodiments.
It should be noted that, according to the implementation requirement, each component/step described in the embodiment of the present application may be divided into more components/steps, and two or more components/steps or partial operations of the components/steps may also be combined into a new component/step to achieve the purpose of the embodiment of the present application.
The above-described methods according to the embodiments of the present application may be implemented in hardware, firmware, or as software or computer code that may be stored in a recording medium such as a CD ROM, RAM, floppy disk, hard disk, or magneto-optical disk, or as computer code downloaded through a network, originally stored in a remote recording medium or a non-transitory machine-readable medium, and to be stored in a local recording medium, so that the methods described herein may be stored in such software processes on a recording medium using a general purpose computer, a dedicated processor, or programmable or dedicated hardware such as an ASIC or FPGA. It will be appreciated that a computer, processor, microprocessor controller, or programmable hardware includes memory components (e.g., RAM, ROM, flash memory, etc.) that can store or receive software or computer code that, when accessed and executed by a computer, processor, or hardware, implements the methods described herein. Further, when a general-purpose computer accesses code for implementing the methods illustrated herein, execution of the code transforms the general-purpose computer into a special-purpose computer for performing the methods illustrated herein.
Those of ordinary skill in the art will appreciate that the various illustrative elements and method steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the embodiments of the present application.
The above embodiments are only used for illustrating the embodiments of the present application, and not for limiting the embodiments of the present application, and those skilled in the relevant art can make various changes and modifications without departing from the spirit and scope of the embodiments of the present application, so that all equivalent technical solutions also belong to the scope of the embodiments of the present application, and the scope of patent protection of the embodiments of the present application should be defined by the claims.
Claims (12)
1. An advertisement plan distribution method, comprising:
the method comprises the steps of obtaining at least one advertisement material, at least one advertisement landing page and at least one directional condition, wherein the advertisement landing page is a first page which is entered or jumped to by advertisement playing equipment after an advertisement is clicked or triggered;
combining the advertisement material, the advertisement landing page and the orientation condition to generate an advertisement plan with a target quantity, wherein the target quantity is a positive integer greater than or equal to 2;
and distributing the advertisement plans with the target quantity to at least two advertisement delivery accounts according to the quantity upper limit of the advertisement plans of each advertisement delivery account, and the quantity upper limit of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account.
2. The advertisement plan distribution method of claim 1, wherein the combining the advertisement material, the advertisement landing page, and the targeting condition to generate a target number of advertisement plans comprises:
determining the target number of advertisement plans according to the advertisement materials, the advertisement landing pages and the distribution strategy of the directional conditions;
combining the advertisement materials, the advertisement landing pages and the orientation conditions to generate c x d x l alternative advertisement plans, wherein c is the number of the advertisement materials, d is the number of the advertisement landing pages, and l is the number of the orientation conditions;
and screening the target number of the advertisement plans from the c x d x l candidate advertisement plans according to the occurrence frequency upper limit of each advertisement material, each advertisement landing page and each targeting condition in each advertisement plan.
3. The advertisement plan distribution method according to claim 2, wherein the determining a target number of advertisement plans according to the distribution strategies of the advertisement material, the advertisement landing page and the targeting condition includes:
if the distribution strategies of the advertisement materials, the advertisement landing pages and the directional conditions are all distributed, determining that the target quantity of the advertisement plans is equal to the quantity of the largest one of the advertisement materials, the advertisement landing pages and the directional conditions;
determining that the target number of the advertisement plans is equal to (c x d x l)/(k) if the distribution strategy of at least one of the advertisement material, the advertisement landing page and the targeting condition is cross-product 1 *k 2 *k 3 ) Wherein the distribution strategy of the advertisement material is a cross-time k 1 Equal to 1, the distribution strategy of the advertisement material is k when distribution is carried out 1 C, the distribution strategy of the advertisement landing page is a cross-time k 2 Equal to 1, the distribution strategy of the advertisement landing page is k when distribution is carried out 2 D, the distribution strategy of the orientation condition is cross-time k 3 Equal to 1, the distribution strategy of the orientation condition is distribution time k 3 Is equal to l.
4. The advertisement plan distribution method according to claim 2,
the upper limit of the occurrence times of the ith advertisement material in each advertisement plan is equal to N/c + Y 1 Wherein i is a positive integer greater than or equal to 1, N is the target number, and Y is the remainder of c when i is less than N 1 Equal to 1, Y when i is greater than or equal to the remainder of N divided by c 1 Equal to 0;
the upper limit of the occurrence times of the jth advertisement landing page in each advertisement plan is equal to N/d + Y 2 Wherein j is a positive integer greater than or equal to 1, and Y is a remainder of dividing N by d when j is less than 2 Equal to 1, Y when j is greater than or equal to the remainder of N divided by d 2 Equal to 0;
the upper limit of the occurrence number of the mth targeting condition in each advertisement plan is equal to N/l + Y 3 Wherein m is a positive integer greater than or equal to 1, and Y is a remainder of dividing N by l when m is less than 3 Equal to 1, Y when j is greater than or equal to the remainder of N divided by l 3 Equal to 0.
5. The method of claim 2, wherein said screening said target number of said ad campaigns from said c x d x l candidate ad campaigns comprises:
when the number of the screened advertisement plans is smaller than the target number, traversing a plan set comprising alternative advertisement plans, if the alternative advertisement plans meeting the screening condition exist in the plan set, determining the alternative advertisement plans meeting the screening condition as the advertisement plans, deleting the alternative advertisement plans from the plan set, and if the alternative advertisement plans meeting the screening condition do not exist in the plan set, determining a first alternative advertisement plan in the plan set as the advertisement plan, and deleting the alternative advertisement plan from the plan set;
wherein the screening conditions are as follows: and the occurrence frequency of each advertisement material, the advertisement landing page and the directional condition in each screened advertisement plan is smaller than the corresponding occurrence frequency upper limit.
6. The advertisement plan distribution method according to claim 1, wherein distributing the target number of advertisement plans to at least two of the advertisement delivery accounts comprises:
determining the upper limit of the occurrence frequency of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account according to the target number, the number of the advertisement delivery accounts and the number of the advertisement materials, the advertisement landing pages and the targeting conditions;
determining the upper limit of the number of advertisement plans under each advertisement delivery account according to the target number and the number of the advertisement delivery accounts;
and distributing the target number of advertisement plans to each advertisement delivery account according to the upper limit of the occurrence times of each advertisement material, the advertisement landing page and the targeting condition under each advertisement delivery account and the upper limit of the number of the advertisement plans under each advertisement delivery account.
7. The advertisement plan distribution method according to claim 6,
the upper limit of the occurrence times of each advertisement material under the ith advertisement delivery account is equal to N/(M × c) + X 1 Wherein i is a positive integer greater than or equal to 1, N is the target number, M is the number of the advertisement delivery account number, c is the number of the advertisement material, and X is the remainder of dividing N by M × c when i is less than N 1 Equal to 1, X when i is greater than or equal to the remainder of N divided by M c 1 Equal to 0;
the upper limit of the occurrence times of each advertisement landing page under the ith advertisement delivery account is equal to N/(M X d) + X 2 Wherein d is the number of landing pages of the advertisement, and X is the remainder of dividing N by M X d when i is less than N 2 Equal to 1, X when i is greater than or equal to the remainder of N divided by M X d 2 Equal to 0;
the upper limit of the occurrence times of each targeting condition under the ith advertisement delivery account is equal to N/(M X l) + X 3 Wherein l is the number of the advertisement material, and X is the remainder of dividing N by M X l when i is smaller than N 3 Equal to 1, X when i is greater than or equal to the remainder of N divided by M X l 3 Equal to 0.
8. The advertisement plan distribution method according to claim 7,
the upper limit of the number of the advertisement plans under the ith advertisement delivery account is N/M + Z, wherein Z is equal to 1 when i is smaller than the remainder of dividing N by M, and Z is equal to 0 when i is larger than or equal to the remainder of dividing N by M.
9. An advertisement plan distribution apparatus comprising:
the system comprises an acquisition unit, a display unit and a control unit, wherein the acquisition unit is used for acquiring at least one advertisement material, at least one advertisement landing page and at least one orientation condition, wherein the advertisement landing page is a first page which is entered or jumped to by advertisement playing equipment after an advertisement is clicked or triggered;
the combination unit is used for combining the advertisement material, the advertisement landing page and the orientation condition to generate an advertisement plan with a target quantity, wherein the target quantity is a positive integer greater than or equal to 2;
and the distribution unit is used for distributing the advertisement plans with the target quantity to at least two advertisement delivery accounts according to the upper limit of the quantity of the advertisement plans of each advertisement delivery account, and the upper limit of the quantity of each advertisement material, each advertisement landing page and each targeting condition under each advertisement delivery account.
10. An electronic device, comprising: the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to perform operations corresponding to the advertisement plan distribution method of any of claims 1-8.
11. A computer storage medium having stored thereon a computer program which, when executed by a processor, implements the advertisement plan distribution method according to any one of claims 1 to 8.
12. A computer program product comprising computer instructions that instruct a computing device to perform the advertisement plan distribution method of any of claims 1-8.
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| CN104636940A (en) * | 2013-11-07 | 2015-05-20 | 深圳市腾讯计算机系统有限公司 | Advertisement delivery method, advertisement delivery system, advertisement screening method, advertisement screening device, and server |
| CN106709739A (en) * | 2015-07-13 | 2017-05-24 | 银橙(上海)信息技术有限公司 | Oriented advertisement putting method and system |
| CN105376592B (en) * | 2015-12-21 | 2019-02-12 | 优酷网络技术（北京）有限公司 | A kind of ad material carousel method based on frequency control |
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| CN114463040A (en) * | 2021-12-31 | 2022-05-10 | 深圳市东信时代信息技术有限公司 | Advertisement plan generating method, device, computer equipment and storage medium |
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