CN110310146A - Determine method, apparatus, electronic equipment and the storage medium of Wang Hong trade company - Google Patents
Determine method, apparatus, electronic equipment and the storage medium of Wang Hong trade company Download PDFInfo
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Abstract
This application discloses method, apparatus, electronic equipment and the storage mediums of a kind of determining Wang Hong trade company, this method comprises: obtaining the user accesses data and user comment data of trade company in measurement period, and the crucial calculating factor is obtained according to the user accesses data and the user comment data；According to the crucial computation model for calculating factor setting identification Wang Hong trade company；Calculated result is obtained according to the computation model, the user accesses data and the user comment data；Determine that the trade company is Wang Hong trade company and/or Xin Jinwanghong trade company according to the sequence of the score of the calculated result.The application realizes automatic identification Wang Hong trade company, it is no longer dependent on manual identified, improves recognition efficiency, and is sorted according to the score of each trade company to determine whether for Wang Hong trade company, it is no longer dependent on artificial subjective judgement, improves the accuracy that Wang Hong trade company determines.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for determining a cyber red merchant, an electronic device, and a storage medium.
Background
With the refinement and development of the current catering and entertainment markets, the selection of the catering and entertainment by more and more people is biased to 'net red element', the net red commercial tenant is more and more concerned by more and more people in recent years, but no identification method and recommendation channel for the net red commercial tenant with particular authority exists at present.
In the prior art, identification or recommendation of the merchant of the cyber red mainly depends on manual identification. The identification is carried out in a manual mode, and the efficiency is low.
Disclosure of Invention
The application provides a method, a device, electronic equipment and a storage medium for determining a cyber red merchant, which are beneficial to improving the identification efficiency and accuracy.
In order to solve the above problem, in a first aspect, an embodiment of the present application provides a method for determining a cyber red merchant, including:
acquiring user access data and user comment data of a merchant in a statistical period, and acquiring a key calculation factor according to the user access data and the user comment data;
setting and identifying a calculation model of the cyber red commercial tenant according to the key calculation factor;
obtaining a calculation result according to the calculation model, the user access data and the user comment data;
and determining the commercial tenants to be online red commercial tenants and/or new online red commercial tenants according to the score sorting of the calculation results.
In a second aspect, an embodiment of the present application provides an apparatus for determining a cyber red merchant, including:
the data acquisition module is used for acquiring user access data and user comment data of a merchant in a statistical period and acquiring a key calculation factor according to the user access data and the user comment data;
the calculation model setting module is used for setting and identifying a calculation model of the cyber red commercial tenant according to the key calculation factor;
the calculation result obtaining module is used for obtaining a calculation result according to the calculation model, the user access data and the user comment data;
and the network red merchant determining module is used for determining the merchants as network red merchants and/or new network red merchants according to the score sorting of the calculation result.
In a third aspect, an embodiment of the present application further discloses an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the method for determining a cyber red business according to the embodiment of the present application.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, includes the steps of the method for determining a cyber red merchant disclosed in the present application.
The embodiment of the application discloses a method, a device, electronic equipment and a storage medium for determining a cyber red merchant, which are used for determining the cyber red merchant by acquiring user access data and user comment data of the merchant in a statistical period, acquiring key calculation factors according to the user access data and the user comment data, setting a calculation model for identifying the cyber red merchant according to the key calculation factors, acquiring calculation results according to the calculation model, and determining whether the merchant is the cyber red merchant and/or a new cyber red merchant according to score sorting of the calculation results, so that the cyber red merchant is automatically identified, manual identification is not relied on, the identification efficiency is improved, whether the merchant is the cyber red merchant is determined according to the score sorting of each merchant, manual subjective judgment is not relied on, and the accuracy of determining the cyber red merchant is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a flowchart of a method for determining a cyber red merchant according to an embodiment of the present disclosure;
fig. 2 is a flowchart of a method for determining a cyber red merchant according to a second embodiment of the present application;
fig. 3 is a flowchart of a method for determining a cyber red merchant according to a third embodiment of the present application;
fig. 4 is a schematic structural diagram of an apparatus for determining a merchant of a cyber red provided in the fourth embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Example one
As shown in fig. 1, the method for determining a cyber-red merchant disclosed in this embodiment includes: step 110 to step 140.
Step 110, obtaining user access data and user comment data of the merchant in a statistical period, and obtaining a key calculation factor according to the user access data and the user comment data.
The statistical period is a time period derived from the current time, and may be, for example, the past 6 months or the past 6 weeks. The merchant is a merchant with a Point of Interest (POI), in the geographic information system, one POI may be a house, a shop, a mailbox, a bus station, or the like, and in this embodiment, the POI is a name that collectively marks the merchant and the geographic location. The user access data may be an amount of independent visitors (UV) for a certain merchant. The User comment data is comment content data of the User, and is User Generated Content (UGC).
And acquiring user access data and user comment data of all merchants with POI each day in a statistical period. And obtaining the value of the key calculation factor according to the user access data and the user comment data.
Wherein the key calculation factors include: the method comprises the following steps of obtaining a web page keyword mention rate, a preset period visitor volume amplification, an average value of the preset period visitor volume amplification, a visitor volume range and/or a preset period visitor volume average value, wherein the statistical period comprises at least two preset periods. The preset period may be, for example, one week. The number of comments referring to the network keyword in the user comment data of a certain merchant is the proportion of the number of comments referring to the network keyword in all the comments of the merchant. The increase of the passenger volume of the preset period refers to the increase of the passenger volume of each preset period relative to the previous preset period of the preset period. The average value of the preset periodic visitor volume amplification is the average value of the preset periodic visitor volume amplification in the statistical period. The extreme difference of the visitor volume refers to the difference between the maximum value of the visitor volume in the preset period and the minimum value of the visitor volume in the preset period in the statistical period. The preset period passenger volume average value is the average value of the passenger volume of each preset period in the statistical period.
In some embodiments of the present application, the step of determining a key calculation factor of the merchant according to the user access data and the user comment data includes:
determining the number of comments including the cyber red keywords according to the user comment data of the merchant, determining the total number of the user comments, and determining the reference rate of the cyber red keywords of the merchant according to the following formula according to the number of the comments including the cyber red keywords and the total number of the user comments:
f＝m/M
wherein f is the critique mention rate of the user comment, M is the number of comments including the critique, and M is the total number of the user comments;
determining the passenger volume amplification of the preset period of the merchant according to the following formula according to the preset period passenger volume in the user access data of the merchant and the previous preset period passenger volume of the preset period:
UV′＝(UV1-UV2)/(UV1+1)
wherein UV' is the increase of the visiting volume of the preset period, and UV1For said preset period of occupancy, UV2The passenger volume is the previous preset period of the preset period;
determining the average value of the increment of the visitor volume of the merchant in the preset period according to the increment of the visitor volume of the merchant in the preset period in the statistical period and the following formula:
wherein,is the average value, UV ', of the increase of the passenger volume of the preset period'iIncreasing the ith passenger volume, wherein n is the total number of the passenger volume increases;
determining the visitor volume range of the merchant in the statistical period according to the preset period visitor volume in the user access data of the merchant; and/or the presence of a gas in the gas,
and determining the average value of the preset period visitor volumes of the merchants according to the preset period visitor volumes in the user access data of the merchants.
Wherein, the network red keywords include but are not limited to: a word or words from netpage red, netpage red shop, netpage red card, netpage red land, card lot, grass-drawing netpage red, card punch, suitability for taking a picture, art interest, grass drawing, art, looking after a picture, card punch, tremble, small red book, circle of friends, public number, microblog, grass planting, and the like.
In some embodiments of the application, the step of determining an average value of the preset period visitor volume amplification of the merchant according to the preset period visitor volume amplification of the merchant in the statistical period includes: determining the first increase of the visitor volume of the merchant in the statistical period; and determining the average value of the preset period visitor volume amplification of the merchant according to the first visitor volume amplification and the visitor volume amplification after the visitor volume amplification. In order to determine whether the merchant obtained by statistics in the current time is a cyber red merchant, the increasing of the passenger volume is determined, namely, the passenger volume increasing with the increasing in the first passenger volume increasing in a statistical period is determined, the number of the passenger volume increasing with the increasing in the first passenger volume and the number of the passenger volume increasing with the following passenger volume increasing are counted, the sum of the passenger volume increasing with the increasing in the first passenger volume and the passenger volume increasing with the following passenger volume increasing is divided by the number to obtain the average value of the passenger volume increasing in the preset period, namely, the average value of the passenger volume increasing in the preset period is calculated by the following formula:
wherein,is the average value, UV ', of the increase of the passenger volume of the preset period'iAnd n is the total number of the first increased visitor volume and the total number of the increased visitor volume after the increased visitor volume.
In some embodiments of the present application, the step of determining the visitor volume of the merchant in the statistical period according to the preset period visitor volume in the user access data of the merchant includes: determining the maximum value and the minimum value of the preset period visitor volume of the merchant in the statistical period according to the visitor volume of each preset period in the user access data of the merchant; the occurrence time of the maximum value is after the occurrence time of the minimum value, the multiple of the maximum value and the average value of the passenger capacity in the preset period is smaller than or equal to a preset multiple, and the data which are not opened are removed from the minimum value; and determining the extremely poor customer access capacity of the merchant in the statistical period according to the maximum value and the minimum value:
R＝UVmax-UVmin
wherein R is the extremely poor customer access capacity of the merchant in the statistical period, and UVmaxIs the maximum value of the preset period visit volume, UVminAnd the minimum value of the visit volume of the preset period is obtained.
In order to determine whether the merchant statistically obtained in the current time is a crimson merchant, it is determined that the visitor volume is increasing extremely badly, that is, the appearance time of the maximum value is after the appearance time of the minimum value. The predetermined multiple is, for example, 5. And if the multiple of the maximum value and the average value of the passenger capacity in the preset period is more than 5, taking the next maximum value until the maximum value is not more than 5 times. By eliminating abnormal data, the accuracy of extremely poor visiting volume is improved.
In some embodiments of the application, the step of determining the average value of the preset period visitor volumes of the merchants according to the preset period visitor volumes in the user access data of the merchants includes: determining the weight of the visitor volume of each preset period according to the time sequence of the visitor volume of each preset period in the statistic period by the merchant; and determining the average value of the preset period passenger access volume of the commercial tenant according to the following formula according to the passenger access volume of each preset period and the corresponding weight:
wherein,(ii) the preset periodic mean value of the customer traffic, UV, for the merchantiFor the ith preset period of the visit, alphaiAnd the weight is the weight of the ith preset period passenger volume, and n is the total number of the preset period passenger volumes.
When the average value of the passenger capacities in the preset period in the statistical period is calculated, attenuation is carried out according to time, the weight of the passenger capacities in the preset period which is closer to the current time is higher, and therefore the average value of the passenger capacities in the preset period in the statistical period is obtained according to the passenger capacities in the preset period and the corresponding weights. The weights are distributed in this way, so that the accuracy of the online merchant determined by the current time can be improved.
And 120, setting a calculation model for identifying the cyber red commercial tenant according to the key calculation factor.
The calculation model for identifying the cyber red commercial tenant and the calculation model for identifying the new cyber red commercial tenant can be different models, because the cyber red commercial tenant is generally a famous cyber red commercial tenant with high public cognition degree and has a longer statistical period, and the new cyber red commercial tenant is more favored to a new commercial tenant, so the new cyber red commercial tenant mainly shows that the increase of the visitor volume in the recent period is in an increased state and has a shorter statistical period.
In some embodiments of the present application, the step of setting a calculation model for identifying the cyber red merchant according to the key calculation factor includes:
setting the product of the preset periodic passenger capacity mean value, the passenger capacity range and the crimson keyword mention rate as a first calculation model for identifying the crimson commercial tenants according to the key calculation factor; and/or
And setting the product of the average value of the increase of the passenger capacity in the preset period, the extreme difference of the passenger capacity and the network red keyword mention rate as a second calculation model for identifying the new network red commercial tenant in the promotion according to the key calculation factor.
The visitor volume data of the cyber red commercial tenants are generally stable, so that the preset periodic visitor volume mean value, the visitor volume range and the cyber red keyword mention rate are set as a first calculation model for identifying the cyber red commercial tenants. The new Jinhong commercial tenant shows that the passenger access volume is increased all the time recently, so the product of the average value of the increase of the passenger access volume in the preset period, the extreme difference of the passenger access volume and the keyword mention rate of the Jinhong is used as a second calculation model for identifying the new Jinhong commercial tenant. Due to the fact that the characteristics of the cyber red commercial customers and the new Jinhong commercial customers are different, calculation results are obtained through different calculation models, and therefore the recognition accuracy of the cyber red commercial customers and the new Jinhong commercial customers can be improved.
And step 130, obtaining a calculation result according to the calculation model, the user access data and the user comment data.
And calculating the value of each key calculation factor according to the user access data and the user comment data of each merchant, and substituting the value of each key calculation factor into the calculation model to obtain the calculation result of each merchant. The calculation result is a list of scores that each merchant is a cyber-red merchant.
In some embodiments of the present application, the step of obtaining a calculation result according to the calculation model, the user access data, and the user comment data includes:
for each merchant, calculating the product of the preset period passenger capacity mean value, the passenger capacity range and the crimson keyword mention rate according to the first calculation model to obtain the calculation result of each merchant as the crimson merchant, namely calculating according to the following formula:
wherein S is1For the calculation result of the merchant as the cyber red merchant,setting the average value of the visitor volumes in the preset period, setting R as the extreme difference of the visitor volumes, and setting f as the mention rate of the online red keywords; and/or
For each merchant, calculating the product of the average value of the increase of the visitor volume in the preset period, the extreme difference of the visitor volume and the keyword mentioning rate of the cyber red according to the second calculation model to obtain the calculation result of each merchant as a new cyber red merchant, namely calculating according to the following formula:
wherein S is2For the calculation result of the merchant as the new promoting network red merchant,and the average value of the increment of the visitor volume in the preset period is shown, R is the visitor volume range, and f is the network red keyword mention rate.
And when the current requirement is determined to be the identification of the cyber red commercial tenants, respectively calculating the calculation result of each commercial tenant as the cyber red commercial tenant according to the first calculation model for each commercial tenant. And when the current requirement is determined to be the identification of the new Jinhong commercial tenants, respectively calculating the calculation result of each commercial tenant as the new Jinhong commercial tenant according to the second calculation model.
And 140, determining the commercial tenants to be cyber red commercial tenants and/or new cyber red commercial tenants according to the score sorting of the calculation results.
The statistical period of the net red commercial tenants is greater than that of the new Jinhong commercial tenants, so that the net red commercial tenants and the new Jinhong commercial tenants can be better identified. For example, the statistical period for a guild merchant is the past 6 months, while the statistical period for a new promoted guild merchant is the past 6 weeks.
And determining the merchants as the cyber red merchants and/or the new cyber red merchants according to the score ranking of the calculation results and the preset number.
In some embodiments of the present application, the step of determining that the merchant is a crimson merchant according to the score ranking of the calculation result includes:
determining the commercial tenant of which the geographic position is in a statistical area according to the geographic position of the commercial tenant;
sorting the merchants of the geographic position in the statistical area according to the sequence from high to low of the scores of the merchants of the geographic position in the statistical area as the cyber red merchants; and
and determining the merchants which are ranked in the front and meet the preset conditions as the cyber red merchants, and generating the cyber red list in the statistical area for the cyber red merchants.
The statistical area may be a city, an administrative area within a city, or a preset area (e.g., a business district). The preset condition may be a preset number or a preset ratio, and may also be a minimum value of the preset number and the preset ratio.
When a network leader board in a statistical area needs to be generated, merchants with geographic positions in the statistical area need to be determined, calculation results of the merchants in the statistical area are obtained, scores of the merchants as the network red merchants in the calculation results are sorted from high to low, and the merchants which are sorted in the front and meet preset conditions are determined as the network red merchants. For example, for the cate-like merchants, the top 100 merchants may be considered as cyber red merchants, or top 5% merchants may be considered as cyber red merchants, or the minimum value of 100 and 5% of the number of merchants in the statistical area is considered, and the merchants in the minimum value that are ranked top are determined as cyber red merchants. For non-gourmet merchants, the top 50 merchants can be considered as cyber red merchants, or the top 5% merchants can be considered as cyber red merchants, or the minimum value of the merchant number in 50 and the merchant number in 5% in the statistical area is considered, and the merchant in the top minimum value is determined as the cyber red merchant.
In some embodiments of the present application, the step of determining that the merchant is a new web red merchant according to the score ranking of the calculation result includes:
determining the commercial tenant of which the geographic position is in a statistical area according to the geographic position of the commercial tenant;
ranking the merchants with the geographic positions in the statistical area according to the sequence of the scores of the merchants with the geographic positions in the statistical area from high to low for the merchants with the new Jinhong;
according to the merchants in the ranking, eliminating the merchants which do not meet the conditions of new promotion net red; and
and aiming at the merchants in the processed ranking, determining the merchants which are ranked at the top and meet preset conditions as new web red merchants, and generating the new web red list in the statistical area by the new web red merchants.
The statistical area may be a city, an administrative area within a city, or a preset area (e.g., a business district). The preset condition may be a preset number or a preset ratio, and may also be a minimum value of the preset number and the preset ratio.
The merchants which do not accord with the new promotion network red condition comprise one or more of brand chain stores, merchants with the average value of the passenger capacity of the preset period being larger than the preset value and merchants entering the network red list. Because the brand chain stores have brand characteristics, multiple chain stores and high popularity, the brand chain stores cannot become new Jinhong merchants. The preset value is generally set to be higher, for example 3000, if the average value of the passenger visits in the preset period is greater than 3000, it is determined that the merchant has obtained public approval and cannot become a new web red merchant. In order to avoid the repetition of the merchants in the network red chart and the new network red chart of the promotion, the merchant who has entered the network red chart cannot enter the new network red chart of the promotion. The merchants which do not meet the new promotion network red condition also comprise scenic spot merchants with earlier business opening time in the tourism type merchants, for example, scenic spot merchants with POI creation time exceeding 90 days under the peripheral tourism type.
When a new promotion network leader board in a statistical area needs to be generated, merchants with geographic positions in the statistical area need to be determined, calculation results of the merchants in the statistical area are obtained, scores of the merchants in the calculation results, which are new promotion network red merchants, are ranked from high to low, the merchants which do not accord with new promotion network red conditions are removed from the ranked merchants, and the merchants which are ranked in the front and accord with preset conditions are determined as network red merchants according to the processed ranked merchants. For example, for the cate-class merchants, the top 100 merchants may be the new Jinhong merchants, or the top 5% merchants may be the new Jinhong merchants, or the minimum value of 100 and 5% of the number of merchants in the statistical area may be taken, and the merchants in the top minimum value may be determined as the new Jinhong merchants. For non-food-class merchants, the top 50 merchants can be selected as new Jinhong merchants, or the top 5% merchants can be selected as new Jinhong merchants, or the minimum value of the number of merchants in 50 and the statistical area is selected as 5%, and the merchants in the top minimum value are determined as new Jinhong merchants.
The method for determining the cyber red commercial tenant disclosed by the embodiment of the application obtains the key calculation factor according to the user access data and the user comment data by obtaining the user access data and the user comment data of the commercial tenant in the statistical period, setting a calculation model for identifying the cyber red commercial tenant according to the key calculation factor, obtaining a calculation result according to the calculation model, the merchants are determined to be the cyber red merchants and/or the new cyber red merchants according to the score ordering of the calculation results, the cyber red merchants are automatically identified without depending on manual identification, the identification efficiency is improved, and whether the merchants are the cyber red merchants is determined according to the score ordering of each merchant, the accuracy of the determination of the cyber red merchants is improved without depending on artificial subjective judgment, and the new Jinhong commercial tenant can be identified, and the identification hysteresis of the commercial tenant is reduced compared with manual judgment.
On the basis of the above technical solution, before the step of obtaining a key calculation factor according to the user access data and the user comment data, the method further includes: determining a merchant meeting a primary screening condition according to the user access data and the user comment data, wherein the primary screening condition comprises: the number of the comments including the web page keywords in the user comment data is larger than or equal to a number threshold, and the average value of the passenger volume in the user access data in a preset period is larger than or equal to a passenger volume threshold.
Before determining the key calculation factors of each merchant, the merchants are preliminarily screened according to the user access data and the user comment data of each merchant so as to narrow the data range and improve the subsequent data processing speed. Wherein, the number threshold may be 10, for example, and the passenger volume threshold may be 100, for example.
Example two
In the method for determining a merchant in a cyber-red business disclosed in this embodiment, on the basis of the foregoing embodiment, the embodiment mainly determines that the merchant is a cyber-red business, as shown in fig. 2, the method includes: step 210 to step 260.
Step 210, obtaining user access data and user comment data of a merchant in a statistical period, and obtaining a key calculation factor according to the user access data and the user comment data.
When the current requirement is to determine whether the merchant is a cyber red merchant, acquiring a statistical period of the cyber red merchant, and acquiring user access data and user comment data of each merchant according to the statistical period. And the statistical period of the cyber red commercial tenant is greater than that of the new cyber red commercial tenant.
When determining whether the merchant is a cyber red merchant, the key calculation factors include: and presetting a periodic passenger capacity average value, a passenger capacity range and a net red keyword mentioning rate. Wherein the statistical period comprises at least two of the preset periods. For example, for determining whether the merchant is a cyber-red merchant, the statistical period may be 6 months, and the preset period is generally one week.
And step 220, setting the product of the preset periodic passenger capacity mean value, the passenger capacity range and the crimson keyword mention rate as a first calculation model for identifying the crimson commercial tenants according to the key calculation factors.
Since the cyber red commercial tenant is a commercial tenant which is approved by the public consistently, and the time of opening the business is earlier, the visiting volume is relatively stable, so when determining whether the cyber red commercial tenant is the cyber red commercial tenant, the first calculation model can be set according to the average value of the visiting volume of the preset period instead of the amplification of the visiting volume of the preset period.
And 230, calculating the product of the average value of the preset period passenger capacity, the extreme difference of the passenger capacity and the number-of-references of the cyber red keywords according to the first calculation model for each merchant, and obtaining the calculation result of each merchant as the cyber red merchant.
And aiming at each merchant, calculating the score of each merchant as the cyber red merchant according to the first calculation model, and obtaining the calculation result of each merchant as the cyber red merchant after the calculation of each merchant is completed.
Step 240, determining the commercial tenant of which the geographic location is in the statistical area according to the geographic location of the commercial tenant.
The statistical area may be a city, an administrative area within a city, or a preset area (e.g., a business district). The preset condition may be a preset number or a preset ratio, and may also be a minimum value of the preset number and the preset ratio.
According to the geographic position of the merchant, the merchants with the geographic positions in the statistical area are determined, and then whether the merchants are the merchant of the net red is determined based on the data of the merchants.
And step 250, sorting the merchants of the geographic position in the statistical area according to the sequence from high to low of the scores of the merchants of the geographic position in the statistical area as the merchant of the cyber red.
And extracting the calculation results of the merchants with the geographic positions in the statistical area from the calculation results of each merchant serving as the cyber red merchant, and sequencing according to the sequence of the scores of each merchant serving as the cyber red merchant in the calculation results from high to low.
Step 260, determining the merchants with the top ranking and meeting the preset conditions as the cyber red merchants, and generating the cyber red list in the statistical area for the cyber red merchants.
The method for determining the cyber red business units disclosed in this embodiment includes obtaining user access data and user comment data of business units in a statistical period, obtaining a key calculation factor according to the user access data and the user comment data, setting a product of a preset period passenger capacity mean value, a passenger capacity extreme difference and a cyber red keyword mention rate as a first calculation model for identifying the cyber red business units according to the key calculation factor, calculating a product of the preset period passenger capacity mean value, the passenger capacity extreme difference and the cyber red keyword mention rate according to the first calculation model for each business unit, obtaining a calculation result of each business unit as the cyber red business unit, determining the business units with geographic positions in the statistical region according to the geographic positions of the business units, and ordering the business units with geographic positions in the statistical region according to a sequence of scores of the business units with geographic positions in the statistical region as the cyber red business units from high to low, the method comprises the steps of determining the merchants which are ranked in the front and meet preset conditions as the cyber red merchants, and generating the cyber red list in the statistical area for the cyber red merchants, so that the cyber red merchants are automatically identified, manual identification is not relied on, the identification efficiency is improved, whether the merchants are the cyber red merchants is determined according to the score ranking of each merchant, manual subjective judgment is not relied on, and the accuracy of determination of the cyber red merchants is improved.
EXAMPLE III
In the method for determining a cyber red merchant disclosed in this embodiment, on the basis of the foregoing embodiment, the merchant is mainly determined to be a new cyber red merchant, as shown in fig. 3, the method includes: step 310 to step 370.
Step 310, obtaining user access data and user comment data of the merchant in a statistical period, and obtaining a key calculation factor according to the user access data and the user comment data.
When the current requirement is to determine whether the merchant is a new Jinhong merchant, acquiring a statistical period of the new Jinhong merchant, and acquiring user access data and user comment data of each merchant according to the statistical period. And the statistical period of the new Jinhong commercial tenant is less than that of the Jinhong commercial tenant.
When determining whether the merchant is a new Jinhong merchant, the key calculation factors include: the method comprises the steps of presetting periodic visitor volume amplification, presetting an average value of the periodic visitor volume amplification, visitor volume range and net red keyword mention rate. Wherein the statistical period comprises at least two of the preset periods. For example, for determining whether the merchant is a new web promotion merchant, the statistical period may be 6 weeks, and the preset period is generally one week.
And 320, setting the product of the average value of the increment of the visitor volume in the preset period, the minimum value of the visitor volume and the keyword mentioning rate of the cyber red as a second calculation model for identifying the new cyber red commercial tenant.
The new Jinhong commercial tenant is more inclined to a new commercial tenant generally, and the visitor volume presents an increasing situation, so when determining whether the commercial tenant is the new Jinhong commercial tenant, a second calculation model is set according to the average value of the visitor volume increase of a preset period.
Step 330, for each merchant, calculating the product of the average value of the increase of the passenger capacity of the preset period, the extreme difference of the passenger capacity and the network red keyword mention rate according to the second calculation model to obtain the calculation result of each merchant as a new promoting network red merchant.
And calculating the score of each merchant as a new Jinhong merchant according to the second calculation model aiming at each merchant, and obtaining the calculation result of each merchant as a new Jinhong merchant after the calculation of each merchant is completed.
Step 340, determining the commercial tenant of which the geographic position is in the statistical area according to the geographic position of the commercial tenant.
According to the geographic position of the commercial tenant, the commercial tenant of which the geographic position is in the statistical area is determined, and whether the commercial tenant is a new promotion network red commercial tenant or not is determined subsequently based on the data of the commercial tenant.
Step 350, sorting the merchants with the geographic positions in the statistical area according to the sequence from high to low of the scores of the merchants with the geographic positions in the statistical area as the new Jinhong merchants.
And extracting the calculation results of the merchants with the geographic positions in the statistical area from the calculation results of each merchant serving as the new Jinhong merchant, and sequencing according to the sequence from high to low of the score of each merchant serving as the new Jinhong merchant in the calculation results.
And step 360, removing the commercial tenants which do not accord with the new promotion net red condition aiming at the commercial tenants in the sequence.
The merchants which do not accord with the new promotion network red condition comprise one or more of brand chain stores, merchants with the average value of the passenger capacity of the preset period being larger than the preset value and merchants entering the network red list.
Mainly eliminates some merchants with higher awareness, and the merchants are not generally considered as new web-red merchants.
Step 370, for the merchants in the processed ranking, determining the merchants with the top ranking and meeting the preset conditions as new web red promoting merchants, and generating the new web red promoting merchants in the statistical area.
The method for determining cyber red merchants disclosed in this embodiment includes obtaining user access data and user comment data of merchants within a statistical period, obtaining a key calculation factor according to the user access data and the user comment data, setting a second calculation model for identifying a new cyber red merchant according to the key calculation factor, where a product of an average value of increase in visit volume of a preset period, a maximum difference in visit volume and a cyber red keyword mention rate is set, calculating, for each merchant, a product of the average value of increase in visit volume of the preset period, the maximum difference in visit volume and the cyber red keyword mention rate according to the second calculation model, obtaining a calculation result of each merchant as the new cyber red merchant, determining the merchant of the geographic location within the statistical area according to the geographic location of the merchant, and ranking the merchants of the geographic location within the statistical area according to a sequence of scores of the merchants of the merchant of the geographic location within the statistical area from high to low According to the merchants in the ranking, merchants which do not accord with the new Jinhong conditions are removed, the merchants which are ranked in the front and accord with the preset conditions are determined as new Jinhong merchants according to the processed merchants in the ranking, and the new Jinhong merchants are generated into the new Jinhong network in the statistical area, so that the new Jinhong merchants can be identified, the prediction of the Jinhong merchants is realized, the identification hysteresis of the Jinhong merchants is reduced compared with manual judgment, and the identification efficiency is improved.
Example four
In the apparatus for determining a merchant of a cyber red according to the present embodiment, as shown in fig. 4, the apparatus 400 includes:
the data acquisition module 410 is configured to acquire user access data and user comment data of a merchant in a statistical period, and acquire a key calculation factor according to the user access data and the user comment data;
the calculation model setting module 420 is used for setting and identifying a calculation model of the cyber red merchant according to the key calculation factor;
a calculation result obtaining module 430, configured to obtain a calculation result according to the calculation model, the user access data, and the user comment data;
and the cyber red merchant determining module 440 is configured to determine, according to the score ranking of the calculation result, that the merchant is a cyber red merchant and/or a new cyber red merchant.
Optionally, the apparatus further comprises:
and the merchant prescreening module is used for determining merchants meeting prescreening conditions according to the user access data and the user comment data, wherein the prescreening conditions comprise: the number of the comments including the web page keywords in the user comment data is larger than or equal to a number threshold, and the average value of the passenger volume in the user access data in a preset period is larger than or equal to a passenger volume threshold.
Optionally, the key calculation factors include: the method comprises the following steps of obtaining a web page keyword mention rate, a preset period visitor volume amplification, an average value of the preset period visitor volume amplification, a visitor volume range and/or a preset period visitor volume average value, wherein the statistical period comprises at least two preset periods.
Optionally, the data obtaining module includes:
the online red keyword mention rate determining unit is used for determining the number of comments including the online red keywords according to the user comment data of the merchant, determining the total number of the user comments, and determining the online red keyword mention rate of the merchant according to the number of the comments including the online red keywords and the total number of the user comments;
the visitor volume amplification determining unit is used for determining the preset period visitor volume amplification of the commercial tenant according to the preset period visitor volume in the user access data of the commercial tenant and the previous preset period visitor volume of the preset period;
the amplification average value determining unit is used for determining the average value of the amplification of the passenger capacity of the preset period of the commercial tenant according to the amplification of the passenger capacity of the preset period of the commercial tenant in the statistical period;
the visitor volume range determining unit is used for determining the visitor volume range of the merchant in the statistical period according to the preset period visitor volume in the user access data of the merchant; and/or
And the passenger volume average value determining unit is used for determining the preset period passenger volume average value of the merchant according to the preset period passenger volume in the user access data of the merchant.
Optionally, the amplification average determining unit is specifically configured to:
determining the first increase of the visitor volume of the merchant in the statistical period; and
and determining the average value of the visitor volume amplification of the merchant in the preset period according to the visitor volume amplification of the first increment and the visitor volume amplification after the visitor volume amplification.
Optionally, the visit volume range determining unit is specifically configured to:
determining the maximum value and the minimum value of the preset period visitor volume of the merchant in the statistical period according to the visitor volume of each preset period in the user access data of the merchant; the occurrence time of the maximum value is after the occurrence time of the minimum value, the multiple of the maximum value and the average value of the passenger capacity in the preset period is smaller than a preset multiple, and the data which are not opened are removed from the minimum value; and
and determining the extremely poor visitor volume of the merchant in the statistical period according to the maximum value and the minimum value.
Optionally, the passenger volume average determining unit is specifically configured to:
determining the weight of the visitor volume of each preset period according to the time sequence of the visitor volume of each preset period in the statistic period by the merchant; and
and determining the average value of the preset period visitor volumes of the merchants according to each preset period visitor volume and the corresponding weight.
Optionally, the calculation model setting module includes:
the first calculation model setting unit is used for setting the product of the preset period passenger capacity mean value, the passenger capacity range and the crimson keyword mention rate as a first calculation model for identifying the crimson commercial tenants according to the key calculation factor; and/or
And the second calculation model setting unit is used for setting the product of the average value of the increase of the passenger capacity of the preset period, the extremely poor passenger capacity and the network red keyword mention rate as a second calculation model for identifying the new Jinhong commercial tenant according to the key calculation factor.
Optionally, the calculation result obtaining module includes:
the network red result obtaining unit is used for calculating the product of the preset periodic passenger access volume mean value, the passenger access volume extreme difference and the network red keyword mention rate according to the first calculation model aiming at each merchant to obtain the calculation result of each merchant as the network red merchant; and/or
And the new promoting cyber red result obtaining unit is used for calculating the product of the average value of the increment of the visitor volume in the preset period, the extreme difference of the visitor volume and the cyber red keyword mention rate according to the second calculation model for each merchant to obtain the calculation result of each merchant as the new promoting cyber red merchant.
Optionally, the online merchant determining module includes:
the first merchant determining unit is used for determining merchants with geographic positions in the statistical area according to the geographic positions of the merchants;
the first sequencing module is used for sequencing the merchants of the geographic position in the statistical area from high to low according to the sequence that the merchants of the geographic position in the statistical area are the cyber red merchants; and
and the network red list generating module is used for determining the merchants which are ranked in the front and meet the preset conditions as network red merchants and generating the network red list in the statistical area by the network red merchants.
Optionally, the online merchant determining module includes:
the second merchant determining module is used for determining merchants with the geographic positions in the statistical area according to the geographic positions of the merchants;
the second sorting module is used for sorting the merchants with the geographic positions in the statistical area according to the sequence of the scores of the merchants with the geographic positions in the statistical area from high to low for the merchants with the new web page;
the rejecting module is used for rejecting the merchants which do not accord with the new promotion net red condition aiming at the merchants in the sorting; and
and the new promotion network red list generation module is used for determining the merchants which are ranked in the front and meet preset conditions as new promotion network red merchants aiming at the merchants in the processed ranking, and generating the new promotion network red list in the statistical area by the new promotion network red merchants.
Optionally, the merchants which do not conform to the web red condition of the new promotion include one or more of a brand chain store, merchants with a preset average value of the periodic visitor volumes larger than a preset value, and merchants entering a web red list.
Optionally, the statistical period of the cyber red merchant is longer than that of the new cyber red merchant.
The device for determining a cyber red business entity provided in the embodiment of the present application is used to implement each step of the method for determining a cyber red business entity described in the first embodiment of the present application, and specific implementation manners of each module of the device refer to the corresponding step, which is not described herein again.
The embodiment of the application discloses a device for determining a cyber red merchant, which obtains user access data and user comment data of merchants in a statistical period through a data obtaining module, obtains key calculation factors according to the user access data and the user comment data, a calculation model setting module sets a calculation model for identifying the cyber red merchant according to the key calculation factors, a calculation result obtaining module obtains a calculation result according to the calculation model, and a cyber red merchant determining module determines the merchants to be the cyber red merchants and/or new cyber red merchants according to score sorting of the calculation result, so that the device realizes automatic identification of the cyber red merchants, does not depend on manual identification, improves identification efficiency, determines whether the merchants are the cyber red merchants according to the score sorting of the merchants, does not depend on manual subjective judgment, improves accuracy of determination of the cyber red merchants, and can identify the new cyber red merchants, compared with manual judgment, the method reduces the hysteresis of the identification of the net red commercial tenant.
Correspondingly, the application also discloses an electronic device, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the computer program to implement the method for determining the cyber red business according to the first embodiment of the application. The electronic device can be a PC, a mobile terminal, a personal digital assistant, a tablet computer and the like.
The application also discloses a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the steps of the method for determining a cyber red merchant according to the first embodiment of the application.
The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.
The method, the apparatus, the electronic device and the storage medium for determining the cyber red business provided by the present application are introduced in detail above, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understanding the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.
Claims (18)
1. A method for determining a cyber red merchant, comprising:
acquiring user access data and user comment data of a merchant in a statistical period, and acquiring a key calculation factor according to the user access data and the user comment data;
setting and identifying a calculation model of the cyber red commercial tenant according to the key calculation factor;
obtaining a calculation result according to the calculation model, the user access data and the user comment data; and
and determining the commercial tenants to be online red commercial tenants and/or new online red commercial tenants according to the score sorting of the calculation results.
2. The method of claim 1, further comprising, prior to the step of obtaining key calculation factors from the user access data and the user comment data:
determining a merchant meeting a primary screening condition according to the user access data and the user comment data, wherein the primary screening condition comprises: the number of the comments including the web page keywords in the user comment data is larger than or equal to a number threshold, and the average value of the passenger volume in the user access data in a preset period is larger than or equal to a passenger volume threshold.
3. The method of claim 1, wherein the key calculation factor comprises: the method comprises the following steps of obtaining a web page keyword mention rate, a preset period visitor volume amplification, an average value of the preset period visitor volume amplification, a visitor volume range and/or a preset period visitor volume average value, wherein the statistical period comprises at least two preset periods.
4. The method of claim 3, wherein the step of obtaining key calculation factors from the user access data and the user comment data comprises:
determining the number of comments including the cyber red keywords according to the user comment data of the merchant, determining the total number of the user comments, and determining the reference rate of the cyber red keywords of the merchant according to the number of the comments including the cyber red keywords and the total number of the user comments;
determining the increment of the preset period visitor volume of the merchant according to the preset period visitor volume in the user access data of the merchant and the previous preset period visitor volume of the preset period;
determining an average value of the increment of the visitor volume of the merchant in the preset period according to the increment of the visitor volume of the merchant in the preset period in the statistical period;
determining the visitor volume range of the merchant in the statistical period according to the preset period visitor volume in the user access data of the merchant; and/or
And determining the average value of the preset period visitor volumes of the merchants according to the preset period visitor volumes in the user access data of the merchants.
5. The method of claim 4, wherein said step of determining an average value of said preset period visitor volume augmentation for said merchant based on said preset period visitor volume augmentation for said merchant over a statistical period comprises:
determining the first increase of the visitor volume of the merchant in the statistical period; and
and determining the average value of the visitor volume amplification of the merchant in the preset period according to the visitor volume amplification of the first increment and the visitor volume amplification after the visitor volume amplification.
6. The method of claim 4, wherein the step of determining the customer visit volume for the merchant within the statistical period is extremely poor based on the preset period customer visit volume in the user visit data for the merchant comprises:
determining the maximum value and the minimum value of the preset period visitor volume of the merchant in the statistical period according to the visitor volume of each preset period in the user access data of the merchant; the occurrence time of the maximum value is after the occurrence time of the minimum value, the multiple of the maximum value and the average value of the passenger capacity in the preset period is smaller than or equal to a preset multiple, and the data which are not opened are removed from the minimum value; and
and determining the extremely poor visitor volume of the merchant in the statistical period according to the maximum value and the minimum value.
7. The method as claimed in claim 4, wherein the step of determining the average value of the preset period visitor volume of the merchant according to the preset period visitor volume in the user access data of the merchant comprises:
determining the weight of the visitor volume of each preset period according to the time sequence of the visitor volume of each preset period in the statistic period by the merchant; and
and determining the average value of the preset period passenger access volume of the commercial tenant according to the passenger access volume of each preset period and the corresponding weight.
8. The method of claim 4, wherein the step of setting a calculation model for identifying a cyber red merchant according to the key calculation factor comprises:
setting the product of the preset periodic passenger capacity mean value, the passenger capacity range and the crimson keyword mention rate as a first calculation model for identifying the crimson commercial tenants according to the key calculation factor; and/or
And setting the product of the average value of the increase of the passenger capacity in the preset period, the extreme difference of the passenger capacity and the network red keyword mention rate as a second calculation model for identifying the new network red commercial tenant in the promotion according to the key calculation factor.
9. The method of claim 8, wherein the step of obtaining the calculation results from the calculation model, the user access data, and the user comment data comprises:
for each merchant, calculating the product of the average value of the passenger access volume in the preset period, the extreme difference of the passenger access volume and the keyword mentioning rate of the cyber red according to the first calculation model to obtain the calculation result of each merchant as the cyber red merchant; and/or
And aiming at each merchant, calculating the product of the average value of the increment of the visitor volume in the preset period, the extreme difference of the visitor volume and the number of mentions of the online red keywords according to the second calculation model to obtain the calculation result of each merchant as a new online red merchant.
10. The method according to claim 1, wherein the step of determining the merchant as a crimson merchant according to the score ranking of the calculation result comprises:
determining the commercial tenant of which the geographic position is in a statistical area according to the geographic position of the commercial tenant;
sorting the merchants of the geographic position in the statistical area according to the sequence from high to low of the scores of the merchants of the geographic position in the statistical area as the cyber red merchants; and
and determining the merchants which are ranked in the front and meet the preset conditions as the cyber red merchants, and generating the cyber red list in the statistical area for the cyber red merchants.
11. The method according to claim 1, wherein the step of determining the merchant as a new web-promoted merchant according to the scoring ranking of the calculation results comprises:
determining the commercial tenant of which the geographic position is in a statistical area according to the geographic position of the commercial tenant;
ranking the merchants with the geographic positions in the statistical area according to the sequence of the scores of the merchants with the geographic positions in the statistical area from high to low for the merchants with the new Jinhong;
according to the merchants in the ranking, eliminating the merchants which do not meet the conditions of new promotion net red; and
and aiming at the merchants in the processed ranking, determining the merchants which are ranked at the top and meet preset conditions as new web red merchants, and generating the new web red list in the statistical area by the new web red merchants.
12. The method of claim 11, wherein the merchants that do not comply with the new web promotion condition include one or more of a chain of brands, merchants with a preset periodic mean value of their visitors greater than a preset value, and merchants entering a web leader board.
13. The method according to claim 1, wherein the cyber red merchant has a greater statistical period than the new cyber red merchant.
14. An apparatus for determining a cyber red merchant, comprising:
the data acquisition module is used for acquiring user access data and user comment data of a merchant in a statistical period and acquiring a key calculation factor according to the user access data and the user comment data;
the calculation model setting module is used for setting and identifying a calculation model of the cyber red commercial tenant according to the key calculation factor;
the calculation result obtaining module is used for obtaining a calculation result according to the calculation model, the user access data and the user comment data; and
and the network red merchant determining module is used for determining the merchants as network red merchants and/or new network red merchants according to the score sorting of the calculation result.
15. The apparatus of claim 14, further comprising:
and the merchant prescreening module is used for determining merchants meeting prescreening conditions according to the user access data and the user comment data, wherein the prescreening conditions comprise: the number of the comments including the web page keywords in the user comment data is larger than or equal to a number threshold, and the average value of the passenger volume in the user access data in a preset period is larger than or equal to a passenger volume threshold.
16. The apparatus of claim 14, wherein the key calculation factor comprises: the method comprises the following steps of obtaining a web page keyword mention rate, a preset period visitor volume amplification, an average value of the preset period visitor volume amplification, a visitor volume range and/or a preset period visitor volume average value, wherein the statistical period comprises at least two preset periods.
17. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method of determining a cyber red merchant according to any one of claims 1 to 13 when executing the computer program.
18. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of determining a cyber red merchant according to any one of claims 1 to 13.
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| CN112417318A (en) * | 2020-10-29 | 2021-02-26 | 汉海信息技术(上海)有限公司 | Method and device for determining state of interest point, electronic equipment and medium |
| CN113595860A (en) * | 2020-04-30 | 2021-11-02 | 阿里巴巴集团控股有限公司 | Data processing method and device, electronic equipment and computer storage medium |
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| CN108510096A (en) * | 2017-02-24 | 2018-09-07 | 百度在线网络技术（北京）有限公司 | Trade company's attrition prediction method, apparatus, equipment and storage medium |
| CN107563832A (en) * | 2017-07-24 | 2018-01-09 | 北京三快在线科技有限公司 | A kind of information displaying method and system, computer-readable recording medium |
| CN108305155A (en) * | 2018-03-12 | 2018-07-20 | 陈静 | A kind of catering information commending system based on big data |
| CN109241425B (en) * | 2018-08-31 | 2022-02-18 | 腾讯科技（深圳）有限公司 | Resource recommendation method, device, equipment and storage medium |
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| CN113595860A (en) * | 2020-04-30 | 2021-11-02 | 阿里巴巴集团控股有限公司 | Data processing method and device, electronic equipment and computer storage medium |
| CN112417318A (en) * | 2020-10-29 | 2021-02-26 | 汉海信息技术(上海)有限公司 | Method and device for determining state of interest point, electronic equipment and medium |
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