CN102045089A - Intelligent accurate information sending and management system - Google Patents
Intelligent accurate information sending and management system Download PDFInfo
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- CN102045089A CN102045089A CN2009101974344A CN200910197434A CN102045089A CN 102045089 A CN102045089 A CN 102045089A CN 2009101974344 A CN2009101974344 A CN 2009101974344A CN 200910197434 A CN200910197434 A CN 200910197434A CN 102045089 A CN102045089 A CN 102045089A
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Abstract
The invention discloses an intelligent accurate information sending and management system. The system comprises a Bluetooth module, a content matching module, an information content storage module, a network communication module, a network background module and an information output module. A mobile phone Bluetooth serial number (hereinafter referred to as Bluetooth ID) is used as identification of numerous crowds in the system; the attribute of the Bluetooth ID is identified in two modes, namely the first mode that ID record information is acquired by a Bluetooth terminal arranged at each place and a crow social attribute model represented by the Bluetooth ID is constructed at a network background, and the second mode that the related attribute of the Bluetooth ID is manually input through a member management system. According to the Bluetooth ID information scanned on site, the system dynamically generates or selects an information file matched with the ID attribute and outputs the information file to the information output module. The information can be video contents, can be digital posters of a framework 2.0, and also can be various mobile phone multimedia files.
Description
Technical field:
Native system relates to use Bluetooth of mobile phone sequence number (the calling bluetooth ID in the following text) identification and the communication technology, and particularly a kind of information of intelligence accurately sends management system.
Background technology:
Nowadays, in internet environment, because a large amount of uses of cookies, make User Recognition become simple relatively, but in the actual physical world, lack effectively identification crowd's technical approach automatically always, user's identification automatically is difficult relatively, and the waste that has caused information to send thus.
As advertisement field out of doors, general crowd's identification can only be accomplished by class Focus Media, and this identification is to draw by the artificial sampling investigation statistics, and is time-consuming, and effort and inaccurate also causes the waste of advertising expenditure when the advertiser selects advertisement delivery.
Again such as, in the market, the place that flows of the people such as supermarket are big needs often to understand its crowd's attribute properties (age composition, income, hobby etc.), is still the way that adopts the artificial sampling investigation at present, can only be interim the carrying out of wasting time and energy.Such problem also is present in hospital, office building, all kinds of shops, service organization.
At present, may exist several solutions to comprise: mobile communications network location, RFID identification, bluetooth ID identification.
If adopt the mobile communications network location, at first its location is accurately not accurate enough, and general positioning accuracy has exceeded the physics size of general commercial location at 500 meters, the data of mobile communications network all relate to the relevant telephone number of privacy simultaneously, are difficult for extensive the use.
RFID identification needs each user to carry the RFID electronic tag, and each place need dispose the RFID card reader simultaneously.This mode is technical feasible, but there is great operation easier, the work of distributing the RFID electronic tag for each user just is difficult to realize, the manufacturing cost of RFID and distribution cost all are very big expenditures, how to make the user all carry that electronic tag is gone out every day and are the insoluble things of part.
And for bluetooth ID, investigation shows according to CTR, and the whole nation has 2.8 hundred million ones of bluetooth cellular phones at present, and type 94% bluetooth enable that dispatched from the factory later in 2006 has the bluetooth users about 20% opening Bluetooth function for a long time approximately.And each bluetooth all has a unique ID, and this just provides solid user base for the enforcement of our system.The communication distance of Bluetooth chip is generally between 10 meters to 100 meters in addition, can dynamically arrange according to the difference in place, has positioning accuracy preferably.Cooperate on-the-spot advertising campaign, be expected to the rate of opening of bluetooth is further drawn high,, generally can reach 75% bluetooth Homes Using TV according to our active experience.
Summary of the invention:
In view of the maturation of the above-mentioned Bluetooth technology of pointing out and range that should prospect, in order to solve in the real life user problem of identification and accurate information interaction automatically.The information that the purpose of this invention is to provide a kind of intelligence accurately sends management system.
The information of this intelligence accurately sends management system, and it comprises bluetooth module, content match module, information content storage module, network communication module, net background module and message output module.This system uses the identity sign of Bluetooth of mobile phone sequence number (calling bluetooth ID in the following text) as audient crowd, there is dual mode to discern the attribute of this bluetooth ID, one is the ID recorded information of collecting by the Bluetooth terminal that is installed in various places, crowd's social property model at this bluetooth of net background construction ID representative, the 2nd, by the membership management system, manually import the association attributes of this bluetooth ID.According to the bluetooth id information that the scene scans, system dynamics generates or selects the message file of this ID attribute of coupling, and outputs to message output module.Information both can be video content herein, can be the digital placard of framework 2.0, also can be various cellphone multimedia files.
Concrete technical scheme of the present invention is as follows:
A kind of information of intelligence accurately sends management system, comprises bluetooth module, content match module, information content storage module, network communication module, net background module and message output module; Wherein,
Described bluetooth module is the bluetooth transceiving chip, be connected on the main frame by USB interface or serial ports, the bluetooth cellular phone that is used for scanning in its range for wireless communication obtains its ID number, also can be used as the wireless output part branch of message output module, is responsible for sending multimedia file in mobile phone;
Described content match module mainly operates on the system host, its framework is PC framework or embedded system structure, its effect is according to the bluetooth ID that scans, by the machine type data storehouse that the certain strategy inquiry carries, the database of net background, and be buffered in local database, obtain its attributive character, and in information content storage module, retrieve the qualified information content according to this, and generate and send tabulation, send in the message output module successively;
Described information content memory module is some conventional memory devices (as hard disks, electronic hard disc), and the data of main storage system operation need the content (as video file, picture file, software, cellphone multimedia file, webpage, flash or the like) that sends;
Described message output module is responsible for vision signal output and wireless content output, and vision signal outputs to LCD screen or LED screen, and main interface is VGA, DVI, HDMI interface; Wireless content output mainly is that the information content is sent on the mobile phone by bluetooth module.
Described network communication module is mainly finished the transmission and the information interaction of file.Main being responsible for downloaded multimedia file to information content memory module from the net background module.
Described net background module is mainly used to the distributing information content to information memory module, constantly improves attribute model according to the recorded information of bluetooth ID, and the action record of recorded information output module, and according to this generated query tabulation.
The said system core is the foundation of the attribute model of bluetooth ID, this model establish dual mode, input and directly importing indirectly; Input needs the multiple sweep record of statistics indirectly, comprises the bluetooth ID, the physics place information of this time scanning, the time that scan; Directly input can directly be provided by the survey that answer sends to mobile phone by the user, also can be by manual this bluetooth attribute information of input.
Above-mentioned bluetooth module is the PC of the operation bluetooth software of a band bluetooth rod, or the embedded device of our customization.
System of the present invention is the improvement to outdoor LCD and LED new media message transmission playing device, merged wireless new media simultaneously, make existing LCD and LED new media message transmission playing device not only have the advantage of Focus, and can accomplish accurate broadcast according to crowd's real-time change.
Audient's population characteristic in the native system energy intellectual analysis target zone, adopt suitable strategy to carry out information interaction according to analysis result, information interaction herein both can be that the video content of class Focus is play, it also can be the digital placard of framework 2.0, also can be to send concrete wireless content, can also be to use different human-computer interaction interfaces to carry out the touch-control interaction.
Description of drawings:
Further specify the present invention below in conjunction with the drawings and specific embodiments.
Fig. 1 is the structured flowchart of system of the present invention;
Fig. 2 is the flow chart of content match module in the system of the present invention running;
Fig. 3 is related attribute model figure in the system of the present invention running;
Fig. 4 is for improving several path profiles of bluetooth ID attribution method in the system of the present invention running.
Embodiment:
For technological means, creation characteristic that the present invention is realized, reach purpose and effect is easy to understand, below in conjunction with concrete diagram, further set forth the present invention.
As shown in Figure 1, system of the present invention is mainly by bluetooth module, the content match module, and information content storage module, network communication module, the net background module, modules such as message output module constitute.
Wherein, bluetooth module mainly is the bluetooth transceiving chip, and its function mainly is the bluetooth cellular phone in its range for wireless communication of scanning, obtains its ID number, and sends relevant information file (video, mobile phone newspaper, picture, flash, software etc.) to mobile phone according to system requirements.
The content match module mainly operates on the system host, can be that the PC framework also can be an embedded system structure, its main function is according to the bluetooth ID that scans, inquire about the machine type data storehouse that carries by certain strategy, the database of net background, and be buffered in local database, obtain its attributive character, and in information content storage module, retrieve the qualified information content according to this, generate and send tabulation.Built-in function figure sees Fig. 2 in detail.
Referring to Fig. 2, a kind of concrete mechanism of the content match that relates among the figure, system scan is behind mobile phone bluetooth ID, at first search the buffered data storehouse in system host,, then directly obtain this ID attribute if this ID is arranged, enter into next step contents attribute and bluetooth ID coupling link, if no,, enter into the model database that this machine carries on the one hand and search then on the one hand to this bluetooth of database request ID of net background attribute record.If the database of net background has this bluetooth ID attribute record, then send to and record system host, be temporarily stored in the buffered data storehouse, for bluetooth ID inquiry is next time provided convenience, if there is not this bluetooth ID record, then set up the rudimentary model of this bluetooth ID, and progressively perfect according to the appearance situation that should write down later on.The model database that this machine carries is meant that according to international standard each bluetooth ID is unique, can arrive the manufacturer of this bluetooth ID correspondence by the data base querying of model, and further is accurate to the concrete model of mobile phone.
Information content memory module mainly is some memory devices, as hard disk, and electronic hard disc, the data of main storage system operation, the content that need send, as video file, picture file, software, cellphone multimedia file.After the content match module generated tabulation, system sent to corresponding file in the message output module according to tabulation.
Network communication module is mainly finished the transmission and the information interaction of file.Main being responsible for downloaded multimedia file to information content memory module from the net background module.
Message output module is divided into several parts, is divided into vision signal output and wireless content output, and vision signal outputs to the LCD screen, the LED screen, and main interface is VGA, DVI, HDMI interface.Wireless content output mainly is that the information content is sent on the mobile phone by bluetooth module.
The net background major function be the distributing information content to information memory module, constantly improve attribute model according to the recorded information of bluetooth ID, and the action record of recorded information output module, and according to this generated query tabulation.
Referring to Fig. 3, in this attribute model, attribute can be divided into the parameter of several concrete sociology categories.Every the bluetooth record all comprises this bluetooth ID numerical value, the place that this ID gathers, the time of collection.Bluetooth ID numerical value can obtain its mobile phone model through the model database, the place of collection, and the time is passed through statistical analyzer, rule of thumb be worth correlation analysis, can be in property set with these information mapping, as sex, the age, hobby, input, residence etc., each such parameter is the certain range of convergence of predefined all, set mode so by appointment just can store this community set and transmit according to the mode of file.
By bluetooth ID is corresponded to corresponding property file, content file also is mapped to this community set with the same manner.Model structure by Fig. 3 learns that the level of intelligence of native system increases along with the increase of Bluetooth terminal quantity and kind, and along with increasing service time and increasing.When Bluetooth terminal quantity reach the attribute model requirement to a certain degree after, even change bluetooth cellular phone, also can know the bluetooth attribute by pattern recognition fast.
Referring to Fig. 4, among the figure the perfect several modes of bluetooth ID property set.Bluetooth ID is perfect except automatically analyzing this indirect mode by system, and another direct mode also is provided, and promptly survey by dominance or membership information mode are come perfectly, and this uses relevant with concrete commerce.The mode of dominance is that the property parameters with bluetooth ID directly offers the user and goes to fill in, and can fast draw the property value of this bluetooth ID in this way.But user experience is decreased because operating procedure is more.
Native system does not need mobile phone is done change, the user only need open mobile phone bluetooth function, just can write down its behavior pattern under user's the situation automatically leaving alone, and then analyze attribute, this system and existing outdoor media system, the combination of Wireless Advertisement system can accomplish to send accurately relevant information, farthest improve advertising effect, and reduce bothering the user.This system and existing user membership management system combine simultaneously, can provide more interesting for the client, and be effective, easily consumption experience.
More than show and described basic principle of the present invention and principal character and advantage of the present invention.The technical staff of the industry should understand; the present invention is not restricted to the described embodiments; that describes in the foregoing description and the specification just illustrates principle of the present invention; without departing from the spirit and scope of the present invention; the present invention also has various changes and modifications, and these changes and improvements all fall in the claimed scope of the invention.The claimed scope of the present invention is defined by appending claims and equivalent thereof.
Claims (3)
1. the information of an intelligence accurately sends management system, comprises bluetooth module, content match module, information content storage module, network communication module, net background module and message output module; It is characterized in that,
Described bluetooth module is the bluetooth transceiving chip, be connected on the main frame by USB interface or serial ports, the bluetooth cellular phone that is used for scanning in its range for wireless communication obtains its ID number, also can be used as the wireless output part branch of message output module, is responsible for sending multimedia file in mobile phone;
Described content match module mainly operates on the system host, its effect is according to the bluetooth ID that scans, inquire about the machine type data storehouse that carries by certain strategy, the database of net background, and be buffered in local database, obtain its attributive character, and in information content storage module, retrieve the qualified information content according to this, generate and send tabulation, send in the message output module successively;
Described information content memory module is some conventional memory devices, and the data of main storage system operation need the content that sends;
Described message output module major control vision signal output and wireless content output; Vision signal outputs to LCD screen or LED screen, and main interface is VGA, DVI, HDMI interface; Wireless content output is by bluetooth module the information content to be sent on the mobile phone;
Described network communication module is mainly finished the transmission and the information interaction of file.Main being responsible for downloaded multimedia file to information content memory module from the net background module;
Described net background module is mainly used to the distributing information content to information content memory module, constantly improves attribute model according to the recorded information of bluetooth ID, and the action record of recorded information output module, and according to this generated query tabulation.
2. the accurate information of intelligence according to claim 1 sends management system, it is characterized in that, the attribute model of the described operation bluetooth ID of system, this model establish dual mode, input and directly importing indirectly; Input needs the multiple sweep record of statistics indirectly, comprises the bluetooth ID, the physics place information of this time scanning, the time that scan; Directly input can directly be provided by the survey that answer sends to mobile phone by the user, also can be by manual this bluetooth attribute information of input.
3. send management system according to the accurate information of the intelligence of claim 1, it is characterized in that, described bluetooth module is the PC of the operation bluetooth software of a band bluetooth rod, or the embedded device of our customization.
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| CN2009101974344A CN102045089A (en) | 2009-10-20 | 2009-10-20 | Intelligent accurate information sending and management system |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103297463A (en) * | 2012-02-28 | 2013-09-11 | 中国移动通信集团广东有限公司 | Bluetooth data release system, server, client side and method |
| CN103826324A (en) * | 2014-03-18 | 2014-05-28 | 江苏智优信息技术有限公司 | System and method for interacting information based on Bluetooth capturing mobile intelligent terminal |
| CN104811894A (en) * | 2015-03-09 | 2015-07-29 | 安徽云之迹信息技术有限公司 | Statistical method and device for people flow distribution and server |
-
2009
- 2009-10-20 CN CN2009101974344A patent/CN102045089A/en active Pending
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103297463A (en) * | 2012-02-28 | 2013-09-11 | 中国移动通信集团广东有限公司 | Bluetooth data release system, server, client side and method |
| CN103826324A (en) * | 2014-03-18 | 2014-05-28 | 江苏智优信息技术有限公司 | System and method for interacting information based on Bluetooth capturing mobile intelligent terminal |
| CN103826324B (en) * | 2014-03-18 | 2017-02-22 | 江苏智优信息技术有限公司 | System and method for interacting information based on Bluetooth capturing mobile intelligent terminal |
| CN104811894A (en) * | 2015-03-09 | 2015-07-29 | 安徽云之迹信息技术有限公司 | Statistical method and device for people flow distribution and server |
| CN104811894B (en) * | 2015-03-09 | 2018-08-21 | 安徽云之迹信息技术有限公司 | Statistical method and device for people flow distribution and server |
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Application publication date: 20110504 |