CN107194720A - A kind of advertisement placement method based on cross-border electric business service platform - Google Patents
A kind of advertisement placement method based on cross-border electric business service platform Download PDFInfo
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- CN107194720A CN107194720A CN201710330719.5A CN201710330719A CN107194720A CN 107194720 A CN107194720 A CN 107194720A CN 201710330719 A CN201710330719 A CN 201710330719A CN 107194720 A CN107194720 A CN 107194720A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The invention belongs to advertisement putting technology and application field, and in particular to a kind of advertisement placement method based on cross-border electric business service platform, step one, and trade company registers regular member by member registration log-in module and enters cross-border electric business service platform；Step 2, trade company carries out advertisement according to the classified catalogue of advertisement on cross-border electric business service platform and put on record, and the cross-border electric business service platform includes the advertisement putting terminal set on the spot, transmission medium and management platform.A kind of advertisement placement method based on cross-border electric business service platform proposed by the present invention can be collected effectively by cross-border electric business service platform, advertisement putting crowd pays close attention to the time place for delivering advertisement, pass through Data Analysis Services, and send result to trade company, the time place for allowing trade company independently to select delivered advertisement on cross-border platform, advertisement is targetedly delivered in realization, reaches more preferable advertisement delivery effect.
Description
Technical field
The present invention relates to a kind of advertisement placement method based on cross-border electric business service platform.Belong to advertisement putting technology and answer
Use field.
Background technology
In the prior art, cross-border ecommerce is got up based on network Development, is one for physical space
Individual new space, is virtual but objective reality the world being made up of network address and password.The unique standard of value of cyberspace
Cross-border ecommerce is had a deep effect on behavior pattern, traditional mode of doing business is different from and shows the spy of oneself
Point.
Electronic commerce has following feature：1st, it is global：Network is a mediator without border, with the whole world
The feature of property and decentralization.Therefore the cross-border ecommerce for depending on network generation is also provided with global and decentralization
Characteristic.Ecommerce is compared with traditional mode of doing business, and one important feature is that ecommerce is a kind of non-boundary transaction,
Lose the geographic factor that conventional transaction has.Internet user is without the concern for cross the boundary of a country just can be product especially
High value added product and service are submitted to market.The actively impact that the global characteristic strip of network comes is the maximum of information
Shared, negative influence is that user must face the risk produced by the difference of culture, politics and law.As long as anyone possesses
Certain technological means, can at any time, Anywhere allow information to enter network, connect each other and be traded.It is beautiful
The Ministry of Finance of state points out that the e-commerce initiative set up to the network based on globalization, which carries out taxation, is in its financial report
Difficult, because：Ecommerce is deployed based on virtual Cyberspace, loses the geography under traditional transaction way
Factor；Its residence is easily hidden by manufacturer in ecommerce and consumer is disinterested to the residence of manufacturer.2nd, nothing
Shape：The development of network makes the transmission of digital product and service prevailing.And Digital Transmission be by different types of medium,
What such as data, sound and image were concentrated and carried out in globalization network environment, these media are with computer in a network
What the form of data code occurred, thus be invisible.3rd, anonymity：Due to the decentralization of cross-border ecommerce and global
Characteristic, therefore be difficult identification e-commerce user identity and its residing for geographical position.The consumer of online transaction is often
The true identity of oneself and the geographical position of oneself are not shown, it is important that this does not influence the progress of transaction at all, network is hidden
Name property also allows consumer so to do.In virtual society, the facility sunk one's identity immediately causes the asymmetric of freedom and responsibility.
People can enjoy the freedom of maximum herein, but only undertake the responsibility of minimum, or even simply play truant.This obviously gives the tax
Office has manufactured trouble, and the tax authority can not find out identity and the geographical position of the online transaction people that should be paid taxes, also just can not
Know the trading situation and tax liability of taxpayer, let alone go audit to examine.The part is merchandised and taxpayer is in tax machine
Stealthy in the visual field of pass, this is fatal to the tax authority.4th, instantaneity：For network, the speed and geography of transmission
Apart from unrelated.Conventional transaction pattern, information interchange mode such as letter, telegram, fax etc., between the transmission and reception of information, is deposited
In the length different time difference.And the information interchange in ecommerce, no matter actual time-space matrix is far and near, and a side sends information
It is almost with the opposing party's receive information simultaneously, just as being talked face to face in life.The transaction of some digital products, may be used also
To settle accounts immediately, order goods, pay the bill, delivering goods and can be completed in moment.
Nearly 2 years, cross-border electric business development was very fast, and the support of policy more allows cross-border electric business further strengthened.With cross-border electricity
The development of business, inherently emerges in large numbers increasing cross-border electric business advertisement putting business on future market, therefore, can quickly, height
The cross-border electric business advertisement putting of building of effect seems most important.
The content of the invention
It is of the invention to propose a kind of be based at cross-border electric business service platform, the collection of solution advertisement delivery effect and feedback data
Reason, deepens to deliver the advertisement placement method based on cross-border electric business service platform of effect etc., solves present in prior art
Deficiency during defect and use.
In order to solve the above-mentioned technical problem, the technical scheme is that：
A kind of advertisement placement method based on cross-border electric business service platform, comprises the following steps：
Step one, trade company registers regular member by member registration log-in module and enters cross-border electric business service platform, wherein
Registration entries at least include member belonging country；
Step 2, trade company on cross-border electric business service platform according to the classified catalogue of advertisement carry out advertisement put on record, it is described across
Border electric business service platform includes the advertisement putting terminal set on the spot, transmission medium and management platform；
Step 3, the advertisement putting terminal is entered by detector to the distance between interactive terminal and advertisement putting terminal
Row real-time detection, when detecting the distance between the interactive terminal and described advertisement putting terminal less than pre-determined distance, with
The interactive terminal sets up communication connection, and prompt message is sent by communicating to connect to the interactive terminal, points out interactive terminal
Holder scans the advertisement putting terminal；
Step 4, the management platform calculates the time letter that advertisement is delivered in analysis interactive terminal concern advertisement putting terminal
Breath, location information and type information, by Data Analysis Services, are sent to correspondence trade company by analysis result, realize targetedly
Deliver advertisement.
The advertisement putting terminal is used to deliver ad content, and its ad content delivered is interior with the interior registration of management platform
Hold identical.
The interactive terminal is intelligent movable equipment, including mobile phone, PAD and computer.
Transmission medium connection interactive terminal and management platform, carry out real-time Transmission data each other, order and
Information.
The characteristics of present invention has following and beneficial effect：
A kind of advertisement placement method based on cross-border electric business service platform of the present invention services flat by cross-border electric business
Platform can be collected effectively, and advertisement putting crowd pays close attention to the time place for delivering advertisement, by Data Analysis Services, and will place
Reason result sends trade company to, and the time place for allowing trade company independently to select delivered advertisement on cross-border platform is realized targetedly
Advertisement is delivered, more preferable advertisement delivery effect is reached.
Embodiment
The embodiment to the present invention is described further below.Herein it should be noted that for these implementations
The explanation of mode is used to help understand the present invention, but does not constitute limitation of the invention.In addition, invention described below
As long as involved technical characteristic does not constitute conflict and can be just mutually combined each other in each embodiment.
A kind of advertisement placement method based on cross-border electric business service platform, comprises the following steps：
Step one, trade company registers regular member by member registration log-in module and enters cross-border electric business service platform, wherein
Registration entries at least include member belonging country；
Step 2, trade company on cross-border electric business service platform according to the classified catalogue of advertisement carry out advertisement put on record, it is described across
Border electric business service platform includes the advertisement putting terminal set on the spot, transmission medium and management platform；
Step 3, the advertisement putting terminal is entered by detector to the distance between interactive terminal and advertisement putting terminal
Row real-time detection, when detecting the distance between the interactive terminal and described advertisement putting terminal less than pre-determined distance, with
The interactive terminal sets up communication connection, and prompt message is sent by communicating to connect to the interactive terminal, points out interactive terminal
Holder scans the advertisement putting terminal；
Step 4, the management platform calculates the time letter that advertisement is delivered in analysis interactive terminal concern advertisement putting terminal
Breath, location information and type information, by Data Analysis Services, are sent to correspondence trade company by analysis result, realize targetedly
Deliver advertisement.
The advertisement putting terminal is used to deliver ad content, and its ad content delivered is interior with the interior registration of management platform
Hold identical.
The interactive terminal is intelligent movable equipment, including mobile phone, PAD and computer.
Transmission medium connection interactive terminal and management platform, carry out real-time Transmission data each other, order and
Information.
A kind of advertisement placement method based on cross-border electric business service platform of the present invention services flat by cross-border electric business
Platform can be collected effectively, and advertisement putting crowd pays close attention to the time place for delivering advertisement, by Data Analysis Services, and will place
Reason result sends trade company to, and the time place for allowing trade company independently to select delivered advertisement on cross-border platform is realized targetedly
Advertisement is delivered, more preferable advertisement delivery effect is reached.
Embodiments of the present invention are explained in detail above, but the invention is not restricted to described embodiment.It is right
For those skilled in the art, in the case where not departing from the principle of the invention and spirit, these embodiments are carried out many
Change, modification, replacement and modification are planted, are still fallen within protection scope of the present invention.
Claims (4)
1. a kind of advertisement placement method based on cross-border electric business service platform, it is characterised in that：Comprise the following steps：
Step one, trade company registers regular member by member registration log-in module and enters cross-border electric business service platform, wherein registering
Item at least includes member belonging country；
Step 2, trade company carries out advertisement according to the classified catalogue of advertisement on cross-border electric business service platform and put on record, the cross-border electricity
Business's service platform includes the advertisement putting terminal set on the spot, transmission medium and management platform；
Step 3, the advertisement putting terminal is carried out real by detector to the distance between interactive terminal and advertisement putting terminal
When detect, it is and described when detecting the distance between the interactive terminal and described advertisement putting terminal and being less than pre-determined distance
Interactive terminal sets up communication connection, and prompt message is sent by communicating to connect to the interactive terminal, points out interactive terminal to hold
Person scans the advertisement putting terminal；
Step 4, the management platform calculate delivered in analysis interactive terminal concern advertisement putting terminal advertisement temporal information,
Location information and type information, by Data Analysis Services, correspondence trade company are sent to by analysis result, realization is targetedly delivered
Advertisement.
2. a kind of advertisement placement method based on cross-border electric business service platform according to claim 1, it is characterised in that：Institute
Stating advertisement putting terminal is used to deliver ad content, and its ad content delivered is identical with the content of registration in management platform.
3. a kind of advertisement placement method based on cross-border electric business service platform according to claim 1 or 2, its feature exists
In：The interactive terminal is intelligent movable equipment, including mobile phone, PAD and computer.
4. a kind of advertisement placement method based on cross-border electric business service platform according to claim 3, it is characterised in that：Institute
Transmission medium connection interactive terminal and management platform are stated, data, order and the information of real-time Transmission each other is carried out.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710330719.5A CN107194720A (en) | 2017-05-11 | 2017-05-11 | A kind of advertisement placement method based on cross-border electric business service platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710330719.5A CN107194720A (en) | 2017-05-11 | 2017-05-11 | A kind of advertisement placement method based on cross-border electric business service platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107194720A true CN107194720A (en) | 2017-09-22 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710330719.5A Pending CN107194720A (en) | 2017-05-11 | 2017-05-11 | A kind of advertisement placement method based on cross-border electric business service platform |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108320186A (en) * | 2018-02-02 | 2018-07-24 | 广东轻工职业技术学院 | Advertising Management System and method based on cross-border electric business service platform |
| CN112506997A (en) * | 2020-12-14 | 2021-03-16 | 南京翰氜信息科技有限公司 | Big data user mining method based on cross-border e-commerce platform |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20120116883A1 (en) * | 2010-11-08 | 2012-05-10 | Sony Corporation | Methods and systems for use in incorporating targeted advertising into multimedia content streams |
| CN102498497A (en) * | 2009-08-04 | 2012-06-13 | 维萨美国公司 | Systems and methods for targeted advertisement delivery |
| CN106485545A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of active advertisement jettison system and implementation method |
-
2017
- 2017-05-11 CN CN201710330719.5A patent/CN107194720A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102498497A (en) * | 2009-08-04 | 2012-06-13 | 维萨美国公司 | Systems and methods for targeted advertisement delivery |
| US20120116883A1 (en) * | 2010-11-08 | 2012-05-10 | Sony Corporation | Methods and systems for use in incorporating targeted advertising into multimedia content streams |
| CN106485545A (en) * | 2016-09-30 | 2017-03-08 | 杭州凌萤科技有限公司 | A kind of active advertisement jettison system and implementation method |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108320186A (en) * | 2018-02-02 | 2018-07-24 | 广东轻工职业技术学院 | Advertising Management System and method based on cross-border electric business service platform |
| CN112506997A (en) * | 2020-12-14 | 2021-03-16 | 南京翰氜信息科技有限公司 | Big data user mining method based on cross-border e-commerce platform |
| CN112506997B (en) * | 2020-12-14 | 2021-06-29 | 南京希音电子商务有限公司 | Big data user mining method based on cross-border e-commerce platform |
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Application publication date: 20170922 |