CN104463632A - Instant messaging compensation advertisement interactive platform - Google Patents
Instant messaging compensation advertisement interactive platform Download PDFInfo
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- CN104463632A CN104463632A CN201410796833.3A CN201410796833A CN104463632A CN 104463632 A CN104463632 A CN 104463632A CN 201410796833 A CN201410796833 A CN 201410796833A CN 104463632 A CN104463632 A CN 104463632A
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Abstract
The invention belongs to the field of advertisement platforms, and particularly relates to an instant messaging compensation advertisement interactive platform. The instant messaging compensation advertisement interactive platform comprises a user terminal, an instant messaging module, a back-stage management center module, function modules connected with the back-stage management center module, and a putting manufacturer. The function modules comprise a time charging, money charging and material object charging module, a telephone communication module, a social contact module, a game module, an exchange and payment module, an advertisement display module, a shopping mall module, a data center module and a short message center module. According to the instant messaging compensation advertisement interactive platform, a user and an advertisement manufacturer can be in network instant messaging communication at any time through the instant messaging module, the encountered problems can be solved in time, the user can acquire advertisements actively and watch the advertisements optionally, the needed relevant advertisement information can be provided for the user accurately, selective putting and accurate putting are achieved, and the communication efficiency of the user and the advertisement manufacturer is greatly improved.
Description
Technical field
The invention belongs to advertising platform field, particularly relate to the paid advertisement interaction platform of a kind of instant messaging.
Background technology
Advertisement, the tissue namely determined or individual, in order to certain object, rely on and pay expense, in official hour, as requested, by the media of specifying, a kind of exchange activity that real information is blazed abroad.Along with the development of modern science and technology, improving constantly of people's living standard, the mobile Internet market of China is entering a high growth phase, and in mobile Internet market, a very important marketing domain, develops rapidly at present with Mobile solution advertising platform.But the information of modules can not gather by current be widely used advertisement interaction platform, immediately interaction can not be carried out between user and manufacturer, experience can not be shared, thus cause various information transfer lag, and function singleness, advertisement is shown to user, but user can not by needs information feed back to manufacturer.
Summary of the invention
In order to solve the problems of the technologies described above, the object of the present invention is to provide one can provide convenient inquiry use information for user and manufacturer, making user and manufacturer mutually realize data instant communication interdynamic each other, and the advertisement interaction platform that the experience that can realize is shared.
For achieving the above object, the present invention adopts following technical scheme:
The paid advertisement interaction platform of a kind of instant messaging, is characterized in that, comprising:
User terminal, receives the advertisement of manufacturer and return message for user by mobile terminal;
Instant messaging module, for the mutual communication by communication terminal between mobile phone users and advertisement putting manufacturer, is undertaken processing by the feedback information of user in time and sends to back-stage management center module, instant issue and reception relevant information;
Back-stage management center module, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by mobile terminal and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of ad system.
Throw in manufacturer, for throwing in advertisement to mobile phone users, and and end user communication.
Further, described functional module comprises when filling, supplements with money, fills electronic objects units; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center module; With sms center module.
When filling, supplement with money, fill electronic objects units, user is the free material object obtaining handset talk time or currency or specify after selecting browse advertisements information, and is stored in the mobile phone account of user;
Call module, the dial system that terminal user's usage platform carries, converses when what utilization freely obtained fills;
Social module, multiple social patterns, social rule with when filling described in terminal user, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Game module, multiple types is played, game rule and terminal user fill described time, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Exchange, payment module, pay by the network payment such as Net silver or Alipay means;
Advertising display module, the advertisement that trade company submits to, respectively in television terminal and mobile phone terminal display, shows according to column, classification, detail and product advertising;
Its commodity can be put into store in the trade company of platform releasing advertisements by store module, and the exchange that user specifies according to platform and payment rule carry out exchanging or buying;
Data center module, comprises ad content, end-user registration information, Set Top Box information, browsing information, when filling, supplements with money, enriches thing information, merchant information, exchange, payment information, platform business rules information, terminal searching information etc.;
Sms center module, trade company sends relevant information by SMS platform to terminal user.
Beneficial effect of the present invention is: the present invention can realize user at any time by instant messaging module and advertisement manufacturer carries out network instant communication communication, the problem that timely process runs into, reaching again user can active obtaining advertisement, optionally watch advertisement, and required relevant advertisements information can be provided to user accurately, reach selectivity and throw in and precisely throw in; Back-stage management center module by user by clicking the handset talk time of Free Acquisition after browse advertisements or currency or the material object of specifying is stored in the mobile phone account of user, user can use the air time of acquisition and other people converse, or to store module, social module, game module go to consume obtain filling time, supplement with money, enrich thing etc.; User can check oneself accounts information at any time, and grasp consumption service condition etc., advertisement manufacturer also can grasp the dynamic of user the moment, greatly improves the communication efficiency of user and advertisement manufacturer.
Accompanying drawing explanation
Fig. 1 is structured flowchart of the present invention.
Embodiment
Below in conjunction with accompanying drawing, the present invention is described further:
In figure: 1-user terminal, 2-instant messaging module, 3-back-stage management center module, 4-functional module, when 41-fills, supplements with money, fills electronic objects units, and 42-converses module, the social module of 43-, 44-game module, 45-exchanges, payment module, 46-advertising display module, 47-store module, 48-data center module, 49-sms center module, 5-throws in manufacturer.
Embodiment 1:
The present invention includes
User terminal, receives the advertisement of manufacturer and return message for user by mobile terminal;
Instant messaging module, for the mutual communication by communication terminal between mobile phone users and advertisement putting manufacturer, is undertaken processing by the feedback information of user in time and sends to back-stage management center module, instant issue and reception relevant information;
Back-stage management center module, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by mobile terminal and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module, is connected with back-stage management center module, for realizing the paid interaction function of ad system.
Throw in manufacturer, for throwing in advertisement and and end user communication to mobile phone users.
Functional module comprises when filling, supplements with money, fills electronic objects units; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center module; With sms center module.
Principle of work:
User selects to browse oneself interested advertising message by terminal, link up by instant messaging module and input manufacturer when encountering problems, advertising message user browsed sends to back-stage management center module, back-stage management center module by the free handset talk time of user's browse advertisements information acquisition or currency or the material object of specifying by filling time, supplement with money, enrich thing module stores in user mobile phone account, each advertisement has its specific code, the data center module of functional module arranges the advertising message that user account is browsed, understand the demand of each user, user by mobile phone account can use the air time of acquisition and other people converse, or to store module, social module, when what game module went consumption to obtain fills, supplement with money, enrich thing etc.
Above one embodiment of the present of invention have been described in detail, but described content being only preferred embodiment of the present invention, can not being considered to for limiting practical range of the present invention.All equalizations done according to the present patent application scope change and improve, and all should belong within patent covering scope of the present invention.
Claims (2)
1. the paid advertisement interaction platform of instant messaging, is characterized in that, comprising:
User terminal, receives the advertisement of manufacturer and return message for user by mobile terminal;
Instant messaging module, for the mutual communication by communication terminal between mobile phone users and advertisement putting manufacturer, is undertaken processing by the feedback information of user in time and sends to back-stage management center module, instant issue and reception relevant information;
Back-stage management center module, for the accounts information of leading subscriber and manufacturer, receive advertising message that user read by mobile terminal and the advertising message that manufacturer throws in, modules in functional module is managed, receives the information from the modules of functional module and send instruction and perform to modules;
Functional module, is connected with described back-stage management center module, for realizing the paid interaction function of ad system;
Throw in manufacturer, for throwing in advertisement to mobile phone users, and and end user communication.
2. the paid advertisement interaction platform of a kind of instant messaging as claimed in claim 1, is characterized in that: described functional module comprises when filling, supplements with money, fills electronic objects units; Call module; Social module; Game module; Exchange, payment module; Advertising display module; Store module; Data center module; With sms center module;
When filling, supplement with money, fill electronic objects units, user is the free material object obtaining handset talk time or currency or specify after selecting browse advertisements information, and is stored in the mobile phone account of user;
Call module, the dial system that terminal user's usage platform carries, converses when what utilization freely obtained fills;
Social module, multiple social patterns, social rule with when filling described in terminal user, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Game module, multiple types is played, game rule and terminal user fill described time, supplement with money, fill electronic objects units and described exchange, payment module are associated;
Exchange, payment module, pay by the network payment such as Net silver or Alipay means;
Advertising display module, the advertisement that trade company submits to, respectively in television terminal and mobile phone terminal display, shows according to column, classification, detail and product advertising;
Its commodity can be put into store in the trade company of platform releasing advertisements by store module, and the exchange that user specifies according to platform and payment rule carry out exchanging or buying;
Data center module, comprises ad content, end-user registration information, Set Top Box information, browsing information, when filling, supplements with money, enriches thing information, merchant information, exchange, payment information, platform business rules information, terminal searching information etc.;
Sms center module, trade company sends relevant information by SMS platform to terminal user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410796833.3A CN104463632A (en) | 2014-12-18 | 2014-12-18 | Instant messaging compensation advertisement interactive platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410796833.3A CN104463632A (en) | 2014-12-18 | 2014-12-18 | Instant messaging compensation advertisement interactive platform |
Publications (1)
| Publication Number | Publication Date |
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| CN104463632A true CN104463632A (en) | 2015-03-25 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201410796833.3A Pending CN104463632A (en) | 2014-12-18 | 2014-12-18 | Instant messaging compensation advertisement interactive platform |
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| CN (1) | CN104463632A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108460630A (en) * | 2018-02-12 | 2018-08-28 | 广州虎牙信息科技有限公司 | The method and apparatus for carrying out classification analysis based on user data |
-
2014
- 2014-12-18 CN CN201410796833.3A patent/CN104463632A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108460630A (en) * | 2018-02-12 | 2018-08-28 | 广州虎牙信息科技有限公司 | The method and apparatus for carrying out classification analysis based on user data |
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Application publication date: 20150325 |