CN102118714A - Character interaction method based on mobile phone short message - Google Patents
Character interaction method based on mobile phone short message Download PDFInfo
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- CN102118714A CN102118714A CN2010106035453A CN201010603545A CN102118714A CN 102118714 A CN102118714 A CN 102118714A CN 2010106035453 A CN2010106035453 A CN 2010106035453A CN 201010603545 A CN201010603545 A CN 201010603545A CN 102118714 A CN102118714 A CN 102118714A
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Abstract
The invention discloses a character interaction method based on a mobile phone short message, and belongs to the field of mobile phone advertisement. The method comprises the following steps that: 1) an interactive management system converts an interactive content input by an advertiser into a character format text which can be presented on the mobile phone; 2) the interactive management system transmits the converted text to a mobile phone user selected by the advertiser through a set communication channel; 3) the mobile phone user transmits feedback information to the interactive management system after receiving the text; and 4) the interactive management system counts the user feedback information, generates a report form, and sends the report form to the advertiser. According to the invention, by an interactive method, a personalized preference of the user is collected and the satisfaction of the user for the advertisement is increased.
Description
Technical field
The present invention relates to a kind of literal interactive approach, belong to mobile phone advertisement, the short multimedia message literal of mobile phone field based on mobile phone short message.
Background technology
When mobile phone becomes very universal, when becoming in everybody life an indispensable part, based on the information service of mobile phone also very rich and varied.The variation very of its form of expression has note, multimedia message, CRBT, video or the like.The instrument that mobile phone is not only a conversation and is linked up more by numerous service innovations, becomes everybody and obtains one of main source of bulk information.Especially mobile phone newspaper especially the multimedia message newspaper facilitated everybody to obtain forming of this custom of information greatly in recent years fast development by mobile phone.To such an extent as to scream in the industry: mobile phone has become five medium arranged side by side with newspaper, broadcasting, TV, this four media giant of the Internet.
Along with determining of mobile media attribute, yet the mobile phone advertisement industry is also also flourish from the birth of speech.2006, U.S.'s admob founding of the company of being absorbed in the mobile phone advertisement operation was in California, USA.In November, 2009, the Internet giant Google announces with 7.5 hundred million dollars of purchase admob.In January, 2010, famous Apple announces to purchase the Quattro Wireless of another mobile phone advertisement specialized company of family with 2.75 hundred million U.S. dollars.Very fast, domestic the imitator appearred, include a meter net, and posture is wireless etc.More than, be that the industry strength that has nothing to do with mobile operator is at the independent operation mobile phone advertisement.In countries such as Japan and Korea S, mobile operator has played the part of a positive role therein.Their above relatively these mobile phone advertisements network operator has sizable advantage of customer-side.And simultaneously, the correlation technique of mobile phone advertisement comprises the difference of beginnings such as mobile phone advertisement input technology, cellphone subscriber's analytical technology along with each emphasis of these different participants in the industry, and fast-developing progressive.
Everybody generally acknowledges that mobile phone is people's medium one by one, the different private nature that are it of it and other 4 class medium maximums.From its individualized attribute,, will greatly improve the enthusiasm of user's participation advertising campaign so, thereby finally promote advertising results if can provide the interactive or feedback of some personalizations at this cellphone subscriber's personalization features so.Because the fast development of the portability of mobile phone and cellphone information service, other medium relatively, mobile phone advertisement are generally thought a spotlight of mobile media on interactive by industrial circle.But everybody also is in the stage of an exploration on the implementation method of interaction.Substantially be blank out.Modal form does not still have the ad content of interactive feature to push, and represents or the like such as modal note copy mass-sending, mobile phone newspaper picture.Utilize mobile phone portable strong, interactivity is good, the interactive attribute of performance mobile phone advertisement promotes the participation of cellphone subscriber for mobile phone advertisement, thereby better accumulates the customer consumption preference, promote the satisfaction aspect of user, go back the good solution of neither one in the industry advertisement.
Summary of the invention
From top analysis, bring into play the individualized attribute of mobile media, the user is provided the interactive approach for the ad content of being seen on mobile phone, to collect user's personalization preferences, promote the satisfaction of user to advertisement.Also there is not good solution in the industry.
In order to address this problem, the present invention proposes a kind of literal interactive approach based on the short multimedia message of mobile phone.It at first develops an interactive management system, and this system can allow the advertiser be the ad content typing interaction content of oneself, and system is that this advertisement generates interactive event automatically then.System is handed down to the cellphone subscriber by interactive channel with these interaction contents then.The cellphone subscriber sends interaction content behind interactive management system by the short multimedia message of mobile phone, and this system can read this content automatically, and parses the interactive event of this relevance.By interactive, analyze the advertiser, and the advertiser is added up, fed back to interaction content then.
The inventive method may further comprise the steps (as shown in Figure 1):
(1) at first develop an interactive management system, this system can allow the advertiser be the ad content typing interaction content of oneself, and system is that this advertisement generates interactive event automatically then;
(2) this system of advertiser's actual log then, the design interaction content.Interactive management system can generate an interactive event, related advertisement main information and interaction content information automatically.Then, interactive management system can pass through interactive channel, and interaction content is handed down to the cellphone subscriber.
(3) after the user received interaction content, mode word that can be by short multimedia message was issued interactive management system with the feedback content of oneself wanting to reply.
(4) after interactive management system is received user's interaction feedback, can parse interactive event.Restore advertisement main information then, and user's interaction feedback is added up, generate advertiser's form then, all users' interactive result is fed back to the advertiser.
For achieving the above object, the present invention adopts following technical scheme.
A kind of literal interactive approach based on mobile phone short message the steps include:
1) exploitation interactive management system, this system comprises interaction content design module, interactive channel setting module, interactive event generation and issues module, interactive event feedback and statistical module;
2) manager of interaction systems sets interactive channel to interactive management system, as initialization data;
3) advertiser uses interactive management system, the design interaction content.Interactive management system generates interactive event automatically, and by interactive channel, is handed down to the cellphone subscriber of advertiser's appointment;
4) cellphone subscriber is according to the interaction content of receiving, the mode by short multimedia message sends to interactive management system to the feedback of oneself.Interactive management system therefrom parses the corresponding interactive event of this feedback, then user feedback is added up and generated form, feeds back to the advertiser of this interactive event correspondence.
In the described method " interaction content design module ", be a submodule of interactive management system.Its major function offers the advertiser and uses, and oneself interaction content is designed, and save as text formatting text specific, that can present on mobile phone.Such as note or multimedia message;
Described " interactive channel setting module " is a submodule of interactive management system.Its major function be exactly management for realize interaction content issuing and the user passes to the channel information of interactive management system at feeding back to of interaction content.
" interactive event generates and issue module " mainly is exactly the interaction content according to advertiser's design in the described method, generate interactive event automatically, and realization comprises the functional module that issues of the interactive event information of interaction content.
" interactive event feedback and statistical module " major function is exactly according to the feedback result of the cellphone subscriber who receives to interactive event in the described method, parses interactive event information, especially advertisement main information.Then, a plurality of users' of receiving interaction content feedback is added up, and generate statistical report form, feed back to the advertiser of this interactive event correspondence.
Compared with prior art, advantage of the present invention and good effect are:
In current industrial environment, the present invention has provided a creationary clear and definite implementation method, allows the mobile phone advertisement master can design the interaction content of oneself easily, is handed down to the user, collects user's feedback then and gathers to the advertiser.For the effect of the inventive method is described, we are example with an actual scene.Suppose that Starbucks releases a kind of coffee new, the green tea taste, not only released the advertisement of brand-new content at this new coffee, but also to having increased interaction content, allow all see the user of this advertisement, can be by filling in a simple application form, the coding of a numeral of application relies on this coding, can arrive one glass of this green tea coffee of 18 yuan of the free consumption value of any one Starbucks.If just common advertisement that does not have interaction content, Startbuck wants to reach by preferential sign indicating number or similar mode, reaches fast and opens up markets, and improves popular familiarity to this new product, is pretty troublesome.But employing this method, the mobile phone advertisement by interactive class just can reach this purpose easily.Specific as follows:
At first Startbuck logins interaction systems, and the design interaction content is a questionnaire of 3 problems.Theing contents are as follows, " Startbuck invites you freely to taste new product coffee! Do 1, you like drinking coffee? do 2, you like drinking green tea? 3, if release the green tea taste coffee you can attempt? answer numbering to this information of three numerals of R. S. V. P. sends number! 1 expression is that 0 expression is not.Promptly have an opportunity to get one of the digital coupons of free trial test Startbuck green tea coffee! ".Interaction systems is created an interactive event automatically then, such as being numbered xbk20101011, and by interactive channel---at this example, be exactly the service number of a note, such as 10665678, this information is handed down to Startbuck wishes the phone number crowd that sends.
Suppose that user a has received this note, and very interested in this advertisement.So the information that he has replied one 101 has given 10665678.This time, interactive management system, will from this note, parse user at this number and be like drinking coffee, dislike drinking green tea, but be ready to attempt green tea coffee, and this answer is at this interactive event of xbk20101011.So interactive event just can be added up the user of all answers, the intention at these three problems sends to Startbuck to statistical report form then.Whole interactive result finishes.
Follow-up, Startbuck oneself can the general layout statistical report form, pays a return visit these users by other channels, or prize drawing or directly send preferential digital code to the associated user.
Description of drawings
Fig. 1 has illustrated a kind of flow chart of the literal interactive approach based on mobile phone short message.
Embodiment:
Illustrate how to implement the literal interactive approach that the described method of this patent realizes lacking based on mobile phone multimedia message below by a concrete example.At first the enforcement side of this interaction technique need develop interactive management system, and this system comprises interaction content design module, interactive channel setting module, interactive event generation and issues module, interactive event feedback and statistical module; The concrete function of each module is set as implied above.
The manager of interaction systems sets interactive channel to interactive management system then, as initialization data.After finishing exploitation and initialization, provide native system to use to the advertiser.The advertiser uses interactive management system, the design interaction content, and oneself provide the transmit leg of Subscriber Number or mobile phone advertisement to provide the recipient of subscriber phone number as this interaction content by other add-on modules.Interactive management system generates interactive event automatically then, and by interactive channel, is handed down to these cellphone subscribers.
The cellphone subscriber is according to the interaction content of receiving, the mode by short multimedia message according to the requirement of content, sends to interactive management system to the feedback of oneself.Interactive management system therefrom parses the corresponding interactive event of this feedback, then form is added up, analyzed and generates in user feedback, at last this form is fed back to the advertiser of this interactive event correspondence.
Claims (6)
1. the literal interactive approach based on mobile phone short message the steps include:
1) interactive management system generates the text formatting text that can present with the interaction content of advertiser's input on mobile phone;
2) interactive management system sends to the cellphone subscriber that the advertiser selectes with the text that generates by the communications conduit of setting;
3) cellphone subscriber feeds back to interactive management system by note or multimedia message transmission after receiving the text;
4) interactive management system adds up and generates form to field feedback, sends to this advertiser.
2. the method for claim 1 is characterized in that described text formatting text is note or multimedia message.
3. the method for claim 1 is characterized in that described interactive management system sets up an interactive event to the interaction content of each advertiser's input, and each interactive event has an activity SN.
4. method as claimed in claim 3 is characterized in that described interactive management system carries out statistic of classification and generates form field feedback according to activity SN.
5. the method for claim 1 is characterized in that described communications conduit is a short message service number.
6. the method for claim 1 is characterized in that described interaction content is a questionnaire or application form.
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| WO2013102440A1 (en) * | 2012-01-07 | 2013-07-11 | Gu Jinrong | Cell phone advertisement playing method and interaction system |
| CN103546517A (en) * | 2012-07-16 | 2014-01-29 | 腾讯科技（深圳）有限公司 | Network information pushing system and network information pushing method |
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Application publication date: 20110706 |