CN108665320A - A kind of intelligent marketing machine and its provide a user the method for product, operation system - Google Patents
A kind of intelligent marketing machine and its provide a user the method for product, operation system Download PDFInfo
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
- A63F13/45—Controlling the progress of the video game
- A63F13/46—Computing the game score
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- G06—COMPUTING; CALCULATING OR COUNTING
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Abstract
The present invention provides a kind of intelligent marketing machine and its method of product, operation system are provided a user, intelligent marketing machine includes：Display, information acquisition module, processor and the product administration module for being stored at least one product；Display can show the interface advertisement of appointed product, interface advertisement carries gaming jurisdiction label, mobile terminal can be identified gaming jurisdiction label with running game interactive process, and the identity of the game interactive result and user obtained after user operates game interactive program is sent to remote service platform；Information acquisition module can acquire the identity information of user；Processor can be when receiving the product release instruction that remote service platform is sent according to game interactive result, identity and identity information, control product administration module provides a user appointed product, and and the identity information of user is forwarded to remote service platform.The promotion effect of product can be improved in technical solution through the invention.
Description
Technical Field
The invention relates to the technical field of information, in particular to an intelligent marketing machine, a method for providing products for users and a service system.
Background
In order to promote products, more and more product manufacturers or advertisers are used to set marketing machines in malls or other places where consumers are relatively concentrated, and interface advertisements of corresponding products are displayed to the consumers through the marketing machines.
However, the current marketing machine only displays the interface advertisement of the corresponding product to the user, so that the entertainment is extremely low, the impression of the user on the product corresponding to the interface advertisement cannot be deepened, and the popularization effect of the product is poor.
Disclosure of Invention
The embodiment of the invention provides an intelligent marketing machine, a method for providing products for users and a service system, which can improve the popularization effect of the products.
In a first aspect, the present invention provides an intelligent marketing machine, comprising:
the system comprises a display, an information acquisition module, a processor and a product management module, wherein at least one product is stored in the product management module; wherein,
the display is used for displaying an interface advertisement of a specified product, wherein the interface advertisement carries a game permission label corresponding to the specified product, the mobile terminal can identify the game permission label to run a game interaction program corresponding to the specified product, and a game interaction result obtained after a user operates the running game interaction program and an identity of the user are sent to the remote service platform;
the information acquisition module is used for acquiring the identity information of the user and sending the identity information to the processor;
the processor is used for controlling the product management module to provide the appointed product for the user when receiving a product putting instruction which is sent by the remote service platform according to the game interaction result, the identity identification and the identity information and corresponds to the appointed product; and forwarding the received identity information of the user to the remote service platform.
Preferably, the first and second electrodes are formed of a metal,
the product management module includes: the product storage mechanism, the transmission mechanism and the goods taking port; wherein,
the product storage mechanism is used for storing at least one product;
the processor is used for controlling the transmission mechanism to transmit the specified product stored in the product storage mechanism to the goods taking port, so that the user can take the specified product from the goods taking port.
Preferably, the first and second electrodes are formed of a metal,
the information acquisition module comprises: an image acquisition device; wherein,
the image acquisition equipment is used for acquiring at least one area image of a designated area when the display displays the interface advertisement of the designated product, and sending the at least one area image to the processor;
the processor is further configured to extract a facial image of the user from the received at least one region image, and send the facial image to the remote service platform as the identity information of the user.
Preferably, the first and second electrodes are formed of a metal,
the information acquisition module comprises: a data input device; wherein,
the data input device is used for receiving the current identity input by the user and sending the received current identity to the processor;
and the processor is used for sending the received current identity as the identity information of the user to the remote service platform.
Preferably, the first and second electrodes are formed of a metal,
when the information acquisition module comprises an image acquisition device,
the processor is further configured to determine audience information of the user according to the received at least one region image, wherein the audience information includes a duration of time for the user to view the interface advertisement, a gender and an age interval of the user; and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
In a second aspect, an embodiment of the present invention provides a method for providing a product to a user by using the intelligent marketing machine in any one of the first aspects, including:
displaying an interface advertisement of a designated product by using the display, wherein the interface advertisement carries a game permission label corresponding to the designated product, and the mobile terminal can identify the game permission label to run a game interaction program corresponding to the designated product and send a game interaction result obtained after a user operates the running game interaction program and an identity of the user to a remote service platform;
acquiring the identity information of the user by using the information acquisition module, and sending the identity information to the processor;
forwarding, with the processor, the received identity information to the remote service platform;
and controlling the product management module to provide the appointed product for the user by utilizing the processor when receiving a product putting instruction which is sent by the remote service platform according to the game interaction result, the identity mark and the identity information and corresponds to the appointed product.
Preferably, the first and second electrodes are formed of a metal,
when the product management module comprises a product storage mechanism, a transmission mechanism and a goods taking port,
the controlling the product management module to provide the specified product to the user includes: and controlling the transmission mechanism to transmit the specified product stored in the product storage mechanism to the goods taking port, so that the user can take the specified product from the goods taking port.
Preferably, the first and second electrodes are formed of a metal,
when the information acquisition module comprises an image acquisition device,
the collecting the identity information of the user by the information collecting module and sending the identity information to the processor comprises the following steps:
when the display displays the interface advertisement of the specified product, the image acquisition equipment acquires at least one area image of a specified area and sends the at least one area image to the processor;
forwarding, by the processor, the received identity information to the remote service platform, including: extracting, by the processor, a facial image of the user from the received at least one region image, and sending the facial image to the remote service platform as identity information of the user.
Preferably, the first and second electrodes are formed of a metal,
when the information collection module includes a data input device,
the collecting the identity information of the user by the information collecting module and sending the identity information of the user to the remote service platform comprises the following steps:
receiving the current identity input by the user by using the data input equipment, and sending the received current identity to the processor;
and sending the received current identity as the identity information of the user to the remote service platform by utilizing the processor.
Preferably, the first and second electrodes are formed of a metal,
when the information acquisition module comprises an image acquisition device,
after the sending the at least one region image to the processor, further comprising:
determining, by the processor, audience information of the user according to the received at least one region image, wherein the audience information includes a duration of time for the user to view the interface advertisement, a gender and an age interval of the user;
and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
In a third aspect, an embodiment of the present invention provides a service system, including:
a remote service platform, at least one intelligent marketing machine as described in any of the second aspects above, and at least one mobile terminal; wherein,
the mobile terminal is used for identifying a game authority label corresponding to a specified product carried in the interface advertisement to run a game interaction program when the intelligent marketing machine displays the interface advertisement of the specified product, and sending a game interaction result obtained after a user operates the running game interaction program and the identity of the user to a remote service platform;
the remote service platform is used for determining whether a user corresponding to the received identity identification has qualification for acquiring the appointed product or not according to the received game interaction result when the identity identification and the game interaction result sent by any mobile terminal are received, matching user information sent by each intelligent marketing machine with the user identification to determine a target intelligent marketing machine if the user corresponding to the received identity identification has qualification for acquiring the appointed product, and sending a product release instruction corresponding to the appointed product to the target intelligent marketing machine if the user corresponding to the received identity identification and the game interaction result are received.
Preferably, the first and second electrodes are formed of a metal,
the game interaction result comprises: any one or more of a single game top score, a multiple game total score, a game cumulative number of plays, and a game cumulative time.
Preferably, the first and second electrodes are formed of a metal,
the remote service platform is further used for receiving at least one incidence relation sent by each intelligent marketing machine; analyzing the received association relation to determine at least one piece of audience information corresponding to each interface advertisement; and aiming at each interface advertisement, calculating a recommendation value of the interface advertisement relative to each preset audience type according to at least one piece of audience information corresponding to the interface advertisement.
The embodiment of the invention provides an intelligent marketing machine, a method for providing products for users and a service system, wherein the intelligent marketing machine comprises a display, an information acquisition module, a processor and a product management module for storing at least one product, wherein the information acquisition module can acquire the identity of the user and send the identity information of the user to a remote service platform through the processor; the display can display the interface advertisement of the appointed product, the displayed interface advertisement carries the game permission label corresponding to the appointed product, the user can identify the game permission label carried in the interface advertisement through the mobile terminal, so that the mobile terminal runs the game interaction program corresponding to the appointed product, subsequently, the user can operate the game interaction program run by the mobile terminal (namely, entertainment games are carried out through the game interaction program run on the mobile terminal), and the mobile terminal can send the game interaction result and the identity of the user obtained after the user operates the running game interaction program to the remote service platform; therefore, the remote service platform can determine whether the user is qualified for obtaining the appointed product according to the received game interaction result, and if so, the remote service platform can send a product putting instruction corresponding to the appointed product to the intelligent marketing machine according to the corresponding user identification and the identity information, so that the processor of the intelligent marketing machine provides the appointed product stored in the product management module for the user. In conclusion, a user can identify a game permission entry carried in an interface advertisement displayed by the intelligent marketing machine through the mobile terminal, so that a game interaction program corresponding to a specified product is operated on the mobile terminal, an entertainment game is played through the operated game interaction program, and after a corresponding game interaction result reaches a certain degree, the user can be qualified to obtain the specified product, so that the specified product provided by the intelligent marketing machine is obtained, the entertainment is high, the impression of the user on the product corresponding to the interface advertisement can be deepened, and the popularization effect of the product can be improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic structural diagram of an intelligent marketing machine according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of another intelligent marketing machine provided by an embodiment of the invention;
fig. 3 is a schematic structural diagram of another intelligent marketing machine according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of another intelligent marketing machine according to an embodiment of the present invention;
FIG. 5 is a flow chart of a method for providing a product to a user using a smart marketing machine according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of a service system according to an embodiment of the present invention;
fig. 7 is a flowchart of a method for providing products to users by using an intelligent marketing machine based on a business system according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer and more complete, the technical solutions in the embodiments of the present invention will be described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention, and based on the embodiments of the present invention, all other embodiments obtained by a person of ordinary skill in the art without creative efforts belong to the scope of the present invention.
As shown in fig. 1, an embodiment of the present invention provides an intelligent marketing machine, including:
the system comprises a display 101, an information acquisition module 102, a processor 103 and a product management module 104 storing at least one product; wherein,
the display 101 is used for displaying an interface advertisement of a specified product, wherein the interface advertisement carries a game permission label corresponding to the specified product, the mobile terminal can identify the game permission label to run a game interaction program corresponding to the specified product, and a game interaction result obtained after a user operates the running game interaction program and an identity of the user are sent to a remote service platform;
the information acquisition module 102 is configured to acquire identity information of the user and send the identity information to the processor;
the processor 103 is configured to control the product management module 104 to provide the specified product to the user when receiving a product release instruction corresponding to the specified product and sent by the remote service platform according to the game interaction result, the identity identifier, and the identity information; and forwarding the received identity information of the user to the remote service platform.
As shown in the embodiment of fig. 1, the intelligent marketing machine is composed of a display, an information acquisition module, a processor and a product management module storing at least one product, wherein the information acquisition module can acquire the identity of a user and send the identity information of the user to a remote service platform through the processor; the display can display the interface advertisement of the appointed product, the displayed interface advertisement carries the game permission label corresponding to the appointed product, the user can identify the game permission label carried in the interface advertisement through the mobile terminal, so that the mobile terminal runs the game interaction program corresponding to the appointed product, subsequently, the user can operate the game interaction program run by the mobile terminal (namely, entertainment games are carried out through the game interaction program run on the mobile terminal), and the mobile terminal can send the game interaction result and the identity of the user obtained after the user operates the running game interaction program to the remote service platform; therefore, the remote service platform can determine whether the user is qualified for obtaining the appointed product according to the received game interaction result, and if so, the remote service platform can send a product putting instruction corresponding to the appointed product to the intelligent marketing machine according to the corresponding user identification and the identity information, so that the processor of the intelligent marketing machine provides the appointed product stored in the product management module for the user. In conclusion, a user can identify a game permission entry carried in an interface advertisement displayed by the intelligent marketing machine through the mobile terminal, so that a game interaction program corresponding to a specified product is operated on the mobile terminal, an entertainment game is played through the operated game interaction program, and after a corresponding game interaction result reaches a certain degree, the user can be qualified to obtain the specified product, so that the specified product provided by the intelligent marketing machine is obtained, the entertainment is high, the impression of the user on the product corresponding to the interface advertisement can be deepened, and the popularization effect of the product can be improved.
In the above embodiment of the present invention, the game interaction program run by the mobile terminal may carry some advertisement elements of the corresponding product, for example, carry a text identifier, a trademark pattern, a product pattern, and the like of a designated product corresponding to the game interaction program; the type of game interaction program can be specifically a client program, an H5 web interface or an applet.
In the above embodiment of the present invention, the game permission entry may be a two-dimensional code or other identification codes, after the user identifies the game permission entry through the mobile terminal, the mobile terminal may display a corresponding authorization confirmation interface, and after the user clicks a corresponding area on the authorization confirmation interface to confirm authorization, the mobile terminal may run a game interaction program corresponding to the specified product, and send an identity identifier of the user (for example, information such as a name and a telephone that enables the user to identify the identity of the user) and a game interaction result obtained after the user operates the running game interaction program to the remote service platform.
As shown in fig. 2, in an embodiment of the present invention, the product management module 104 includes: a product storage mechanism 1041, a transport mechanism 1042 and a pick-up opening 1043; wherein the product stocking mechanism 1041 is configured to store at least one product; the processor 103 is configured to control the transmission mechanism 1042 to transmit the specified product stored in the product storage mechanism 1041 to the access opening 1043, so that the user can take the specified product from the access opening 1043.
In the above embodiment, after receiving the game interaction result sent by the mobile terminal, the remote service platform may determine whether the corresponding user qualifies to obtain the specified product according to the game interaction result, and if so, may further return a prize prompt message to the mobile terminal that sends the game interaction result to prompt the user to take the specified product from the goods taking port of the corresponding intelligent marketing machine.
The information collection module 102 collects the identity information of the user, and when the collected identity information is sent to the remote service platform through the processor 103, at least two ways are available.
In implementation 1, referring to fig. 3, the information collecting module 102 includes: an image capturing device 1021; the image acquisition device 1021 is configured to acquire at least one area image of a designated area when the display 101 displays an interface advertisement of the designated product, and send the at least one area image to the processor 103; the processor 103 is further configured to extract a facial image of the user from the received at least one region image, and send the facial image to the remote service platform as the identity information of the user.
In the implementation mode 1, the remote service platform may pre-store a corresponding relationship between at least one facial image of each user and the identity thereof, and for one mobile terminal, the user may identify, through the mobile terminal, a game permission entry carried by an advertisement interface displayed by the target intelligent marketing machine, so as to run a game interaction program corresponding to a specified product; the target intelligent marketing machine can simultaneously acquire facial images of users and send the facial images to the remote service platform; after the mobile terminal subsequently sends the corresponding game interaction result and the user identity to the remote service platform, the remote service platform can determine whether the user corresponding to the identity has the qualification of acquiring the specified product or not according to the game interaction result and the identity sent by the mobile terminal, if so, determine the corresponding target facial image from all the facial images (identity information) received by the remote service platform according to the corresponding relation, and further send a product release instruction corresponding to the specified product to the target intelligent marketing machine sending the target facial image, so that the target intelligent marketing machine provides the corresponding specified product for the corresponding user.
In implementation 2, referring to fig. 4, the information collecting module 102 includes: a data input device 1022; wherein, the data input device 1022 is configured to receive a current identity input by the user, and send the received current identity to the processor 103; the processor 103 is configured to send the received current identity to the remote service platform as the identity information of the user. The user can directly input the current user identification through data input equipment (a touch screen or a key keyboard and the like), and the remote service platform can compare the identification sent by the mobile terminal with the current identification sent by each intelligent marketing machine so as to determine the corresponding target marketing machine.
Based on the foregoing implementation mode 1, in an embodiment of the present invention, when the information acquisition module 102 includes an image acquisition device 1021, the processor 103 is further configured to determine audience information of the user according to the received at least one region image, where the audience information includes a duration of the user viewing the interface advertisement, a gender and an age interval of the user; and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
In the above embodiment, the processor of the intelligent marketing machine may determine audience information of a user according to at least one region image acquired by the image acquisition module, for example, determine duration of viewing a specified advertisement by the user, gender and age of the user, and the like, and subsequently may further establish an association relationship between the audience information and an interface advertisement of a specified product, and send the established association relationship to the remote service platform; therefore, the remote service platform can calculate the recommendation value of the interface advertisement relative to each preset audience type according to each incidence relation corresponding to the interface advertisement, and the obtained recommendation values can be used for measuring the degree that the interface advertisement conforms to the corresponding preset audience type so as to further adjust the launching mode, the launching place and the like of the interface advertisement.
As shown in fig. 5, an embodiment of the present invention provides a method for providing a product to a user by using an intelligent marketing machine provided in any embodiment of the present invention, including:
step 501, displaying an interface advertisement of a designated product by using the display, wherein the interface advertisement carries a game permission label corresponding to the designated product, the mobile terminal can identify the game permission label to run a game interaction program corresponding to the designated product, and send a game interaction result obtained after a user operates the running game interaction program and an identity of the user to a remote service platform;
step 502, collecting the identity information of the user by using the information collection module, and sending the identity information to the processor;
step 503, forwarding, by the processor, the received identity information to the remote service platform;
step 504, controlling the product management module to provide the designated product to the user by using the processor when receiving a product putting instruction corresponding to the designated product and sent by the remote service platform according to the game interaction result, the identity and the identity information.
In one embodiment of the invention, when the product management module comprises a product storage mechanism, a transmission mechanism and a goods taking port,
the controlling the product management module to provide the specified product to the user includes: and controlling the transmission mechanism to transmit the specified product stored in the product storage mechanism to the goods taking port, so that the user can take the specified product from the goods taking port.
In one embodiment of the invention, when the information acquisition module comprises an image acquisition device,
the collecting the identity information of the user by the information collecting module and sending the identity information to the processor comprises the following steps:
when the display displays the interface advertisement of the specified product, the image acquisition equipment acquires at least one area image of a specified area and sends the at least one area image to the processor;
forwarding, by the processor, the received identity information to the remote service platform, including: extracting, by the processor, a facial image of the user from the received at least one region image, and sending the facial image to the remote service platform as identity information of the user.
In one embodiment of the invention, when the information collection module includes a data input device,
the collecting the identity information of the user by the information collecting module and sending the identity information of the user to the remote service platform comprises the following steps:
receiving the current identity input by the user by using the data input equipment, and sending the received current identity to the processor;
and sending the received current identity as the identity information of the user to the remote service platform by utilizing the processor.
In one embodiment of the invention, when the information acquisition module comprises an image acquisition device,
after the sending the at least one region image to the processor, further comprising:
determining, by the processor, audience information of the user according to the received at least one region image, wherein the audience information includes a duration of time for the user to view the interface advertisement, a gender and an age interval of the user;
and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
As shown in fig. 6, an embodiment of the present invention provides a service system, including:
a remote service platform 601, at least one intelligent marketing machine 602 provided in any one of the embodiments of the present invention, and at least one mobile terminal 603; wherein,
the mobile terminal 603 is configured to, when the intelligent marketing machine 602 displays an interface advertisement of a specific product, identify a game permission tag, which is carried in the interface advertisement and corresponds to the specific product, to run a game interaction program, and send a game interaction result obtained after a user operates the running game interaction program and an identity of the user to the remote service platform 601;
the remote service platform 601 is configured to determine whether a user corresponding to a received identity has a qualification for acquiring the specified product according to the received game interaction result when receiving the identity and the game interaction result sent by any one of the mobile terminals 603, and if so, match user information sent by each of the intelligent marketing machines 602 with the user identity to determine a target intelligent marketing machine 602 when receiving user information sent by at least one of the intelligent marketing machines 602, and send a product delivery instruction corresponding to the specified product to the target intelligent marketing machine 602.
In one embodiment of the present invention, the game interaction result includes, but is not limited to, any one or more of a game score of a single game, a total score of a plurality of games, a game cumulative number of games, and a game cumulative time (in min).
Correspondingly, the remote service platform can determine whether the user corresponding to the received identity identification has the qualification of acquiring the specified product according to the received game interaction result at least in the following modes.
And the mode A is to detect whether the highest score of the single game carried in the received game interaction result reaches a preset score threshold value, and if so, to determine that the user corresponding to the correspondingly received identity has the qualification of acquiring the specified product.
And B, detecting whether the total score of the multiple games carried in the received game interaction result reaches a preset accumulated score threshold value, and if so, determining that the user corresponding to the received identity has the qualification of acquiring the specified product.
And the mode C is to detect whether the game accumulated time carried in the received game interaction result reaches a preset time threshold value, and if so, determine that the user corresponding to the received identity has the qualification of acquiring the specified product.
The method D is characterized in that weight values corresponding to a check value, a single game highest score, a multiple game total score, a game accumulated number of plays and game accumulated time are preset, and a score threshold corresponding to the single game highest score, an accumulated score threshold corresponding to the accumulated score, a game number threshold corresponding to the game number of plays and an accumulated time threshold are preset; detecting whether the highest score of the single game carried in the received game interaction result is greater than the score of the single game, if so, determining that the evaluation score a corresponding to the highest score of the single game is equal to the weight value corresponding to the highest score of the single game, otherwise, calculating the ratio of the highest score of the single game to the score threshold value, and determining that the evaluation score a corresponding to the highest score of the single game is equal to the product of the ratio and the weight value corresponding to the highest score of the single game; the method similar to the method for determining the evaluation score a in the foregoing contents can be used for determining the evaluation score b corresponding to the total score of the multiple games, the evaluation score c corresponding to the cumulative game number, and the evaluation score d corresponding to the cumulative game time, and detecting whether the sum of the evaluation scores a, b, c, and d is greater than a preset check value, if so, determining that the user corresponding to the received identity has the qualification for obtaining the specified product. Therefore, by comprehensively considering a plurality of items such as the highest score of a single game, the total score of a plurality of games, the number of accumulated games and the accumulated time of the games, and introducing the weight values corresponding to the items respectively, the algorithm complexity for measuring whether the user has the qualification for acquiring the specified product can be increased, and the malicious operation of the user on the game interaction program corresponding to the corresponding product is avoided so as to acquire the product from the intelligent marketing machine through an abnormal means.
In an embodiment of the present invention, the remote service platform is further configured to receive at least one association relationship respectively sent by each of the intelligent marketing machines; analyzing the received association relation to determine at least one piece of audience information corresponding to each interface advertisement; and aiming at each interface advertisement, calculating a recommendation value of the interface advertisement relative to each preset audience type according to at least one piece of audience information corresponding to the interface advertisement.
For example, when the m pieces of audience information corresponding to the interface advertisement all include the gender of the user, if there are n pieces of audience information including the gender of the user as a woman and the preset audience type includes gender of the woman, the ratio between n and m may be determined as a recommendation value that the interface advertisement is female relative to the preset audience type.
In order to more clearly illustrate the technical solutions and advantages of the present invention, referring to fig. 6, in combination with a business system provided by an embodiment of the present invention, specifically taking an example that the system specifically includes intelligent marketing machines a1 and a2, a remote service platform B and a mobile terminal C, and implementing provision of a product to a user through the intelligent marketing machines as an example, as shown in fig. 7, the business system specifically includes the following steps:
in step 701, the B sends advertisement display instructions carrying interface advertisements of the specified products to A1 and A2 respectively.
Here, the advertisement interface may carry a game permission entry corresponding to a specified product, and the game permission entry may specifically exist in the interface advertisement in the form of a two-dimensional code or other identification codes.
And step 702, displaying the interface advertisement carried in the received advertisement display instruction by A1 and A2.
In the following steps of the present invention, for convenience of description, only one user is taken as an example to identify the game authority entry carried in the interface advertisement displayed by a1 through the mobile terminal C.
In step 703, the user identifies the game permission entry carried in the interface advertisement displayed in a1 through C, so that C runs the game interaction program corresponding to the specified product.
Step 704, a1 collects at least one area image of the designated area when displaying the interface advertisement of the designated product, extracts the face image of the user from the at least one area image, and sends the face image as the identity information of the user to B.
Step 705, a1 determines audience information of the user according to the collected at least one region image, establishes an association relationship between the audience information and the displayed interface advertisement, and sends the association relationship to B.
Here, audience information includes, but is not limited to, the duration of time the user viewed the interface advertisement, the gender and age interval of the user.
Step 706, the user operates the game interaction program running on C to form a game interaction result, and C sends the game interaction result and the identity of the user to B.
Here, the identity may be information such as a name, a telephone number, and a game account number of the user, which enables the user to identify the identity of the user.
Step 707, B determines whether the user corresponding to the received identifier has a qualification for acquiring the specified product according to the received game interaction result, and if yes, executes step 708; otherwise, step 711 is performed.
Here, a plurality of specific implementation manners for determining whether the user corresponding to the received identifier has the qualification of acquiring the specified product according to the received game interaction result are described in the foregoing embodiments, and details are not described here.
And step 708, B, according to the pre-stored corresponding relationship between at least one face image of each user and the identity identification thereof and the face images respectively transmitted by A1 and A2, determining a target face image corresponding to the identity identification transmitted by C from the received face images, specifically the face image transmitted by A1, and determining A1 transmitting the target face image as the target intelligent marketing machine.
Step 709, B sends product placement instructions corresponding to the specified product to targeted smart marketer a 1.
Step 710, when the intelligent marketing machine receives a product instruction corresponding to a specific product, the processor of the intelligent marketing machine controls the transmission mechanism to transmit the specific product stored in the product storage module to the specific product to be stored and transmit the specific product to the goods taking port.
Thus, the user can take the specified product from the goods taking port.
And step 711, analyzing each association relationship respectively sent by the A1 and the A2 by the B to determine at least one piece of audience information corresponding to the interface advertisement of the specified product.
And 712, calculating a recommendation value of the interface advertisement relative to each preset audience type according to at least one piece of audience information corresponding to the interface advertisement.
For example, when m pieces of audience information of an interface advertisement corresponding to a specific product all include a user gender, if there are n pieces of audience information including a user gender that is a woman and the preset audience type includes a gender woman, the ratio between n and m may be determined as a recommendation value that the interface advertisement is a woman relative to the preset audience type.
In summary, the embodiments of the present invention have at least the following advantages:
1. in one embodiment of the invention, the intelligent marketing machine is composed of a display, an information acquisition module, a processor and a product management module in which at least one product is stored, wherein the information acquisition module can acquire the identity of a user and send the identity information of the user to a remote service platform through the processor; the display can display the interface advertisement of the appointed product, the displayed interface advertisement carries the game permission label corresponding to the appointed product, the user can identify the game permission label carried in the interface advertisement through the mobile terminal, so that the mobile terminal runs the game interaction program corresponding to the appointed product, subsequently, the user can operate the game interaction program run by the mobile terminal (namely, entertainment games are carried out through the game interaction program run on the mobile terminal), and the mobile terminal can send the game interaction result and the identity of the user obtained after the user operates the running game interaction program to the remote service platform; therefore, the remote service platform can determine whether the user is qualified for obtaining the appointed product according to the received game interaction result, and if so, the remote service platform can send a product putting instruction corresponding to the appointed product to the intelligent marketing machine according to the corresponding user identification and the identity information, so that the processor of the intelligent marketing machine provides the appointed product stored in the product management module for the user. In conclusion, a user can identify a game permission entry carried in an interface advertisement displayed by the intelligent marketing machine through the mobile terminal, so that a game interaction program corresponding to a specified product is operated on the mobile terminal, an entertainment game is played through the operated game interaction program, and after a corresponding game interaction result reaches a certain degree, the user can be qualified to obtain the specified product, so that the specified product provided by the intelligent marketing machine is obtained, the entertainment is high, the impression of the user on the product corresponding to the interface advertisement can be deepened, and the popularization effect of the product can be improved.
2. In an embodiment of the invention, after receiving the game interaction result sent by the mobile terminal, the remote service platform can determine whether the corresponding user is qualified for obtaining the specified product according to the game interaction result, and if so, can further return prize prompt information to the mobile terminal sending the game interaction result so as to remind the user to take the specified product from a goods taking port of the corresponding intelligent marketing machine.
3. In one embodiment of the invention, the processor of the intelligent marketing machine can determine audience information of a user according to at least one regional image acquired by the image acquisition module, for example, the duration of the user watching a specified advertisement, the gender and age interval of the user, and the like, and subsequently, the association relationship between the audience information and the interface advertisement of a specified product can be further established, and the established association relationship is sent to the remote service platform; therefore, the remote service platform can calculate the recommendation value of the interface advertisement relative to each preset audience type according to each incidence relation corresponding to the interface advertisement, and the obtained recommendation values can be used for measuring the degree that the interface advertisement conforms to the corresponding preset audience type so as to further adjust the launching mode, the launching place and the like of the interface advertisement.
4. In one embodiment of the invention, by comprehensively considering a plurality of items such as the highest score of a single game, the total score of a plurality of games, the cumulative number of game plays and the cumulative time of the game, and introducing the weight values corresponding to the items, the complexity of an algorithm for measuring whether a user has the qualification of acquiring a specified product can be increased, and the malicious operation of the user on the game interaction program corresponding to the corresponding product is avoided so as to acquire the product from the intelligent marketing machine through an abnormal means.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a" does not exclude the presence of other similar elements in a process, method, article, or apparatus that comprises the element.
Finally, it is to be noted that: the above description is only a preferred embodiment of the present invention, and is only used to illustrate the technical solutions of the present invention, and not to limit the protection scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (10)
1. An intelligent marketing machine, comprising:
the system comprises a display, an information acquisition module, a processor and a product management module, wherein at least one product is stored in the product management module; wherein,
the display is used for displaying an interface advertisement of a specified product, wherein the interface advertisement carries a game permission label corresponding to the specified product, the mobile terminal can identify the game permission label to run a game interaction program corresponding to the specified product, and a game interaction result obtained after a user operates the running game interaction program and an identity of the user are sent to the remote service platform;
the information acquisition module is used for acquiring the identity information of the user and sending the identity information to the processor;
the processor is used for controlling the product management module to provide the appointed product for the user when receiving a product putting instruction which is sent by the remote service platform according to the game interaction result, the identity identification and the identity information and corresponds to the appointed product; and forwarding the received identity information of the user to the remote service platform.
2. The intelligent marketing machine of claim 1,
the product management module includes: the product storage mechanism, the transmission mechanism and the goods taking port; wherein,
the product storage mechanism is used for storing at least one product;
the processor is used for controlling the transmission mechanism to transmit the specified product stored in the product storage mechanism to the goods taking port, so that the user can take the specified product from the goods taking port.
3. The intelligent marketing machine of claim 1,
the information acquisition module comprises: an image acquisition device; wherein,
the image acquisition equipment is used for acquiring at least one area image of a designated area when the display displays the interface advertisement of the designated product, and sending the at least one area image to the processor;
the processor is further used for extracting a facial image of the user from the received at least one region image and sending the facial image to the remote service platform as the identity information of the user;
or,
the information acquisition module comprises: a data input device; wherein,
the data input device is used for receiving the current identity input by the user and sending the received current identity to the processor;
and the processor is used for sending the received current identity as the identity information of the user to the remote service platform.
4. The intelligent marketing machine of claim 3,
when the information acquisition module comprises an image acquisition device,
the processor is further configured to determine audience information of the user according to the received at least one region image, wherein the audience information includes a duration of time for the user to view the interface advertisement, a gender and an age interval of the user; and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
5. A method of providing a product to a user using the intelligent marketing machine of any of claims 1 to 4, comprising:
displaying an interface advertisement of a designated product by using the display, wherein the interface advertisement carries a game permission label corresponding to the designated product, and the mobile terminal can identify the game permission label to run a game interaction program corresponding to the designated product and send a game interaction result obtained after a user operates the running game interaction program and an identity of the user to a remote service platform;
acquiring the identity information of the user by using the information acquisition module, and sending the identity information to the processor;
forwarding, with the processor, the received identity information to the remote service platform;
and controlling the product management module to provide the appointed product for the user by utilizing the processor when receiving a product putting instruction which is sent by the remote service platform according to the game interaction result, the identity mark and the identity information and corresponds to the appointed product.
6. The method of claim 5,
when the product management module comprises a product storage mechanism, a transmission mechanism and a goods taking port,
the controlling the product management module to provide the specified product to the user includes: and controlling the transmission mechanism to transmit the specified product stored in the product storage mechanism to the goods taking port, so that the user can take the specified product from the goods taking port.
7. The method of claim 5,
when the information acquisition module comprises an image acquisition device,
the collecting the identity information of the user by the information collecting module and sending the identity information to the processor comprises the following steps:
when the display displays the interface advertisement of the specified product, the image acquisition equipment acquires at least one area image of a specified area and sends the at least one area image to the processor;
forwarding, by the processor, the received identity information to the remote service platform, including: extracting, by the processor, a facial image of the user from the received at least one region image and sending the facial image to the remote service platform as identity information of the user;
or,
when the information collection module includes a data input device,
the collecting the identity information of the user by the information collecting module and sending the identity information of the user to the remote service platform comprises the following steps:
receiving the current identity input by the user by using the data input equipment, and sending the received current identity to the processor;
and sending the received current identity as the identity information of the user to the remote service platform by utilizing the processor.
8. The method of claim 7,
when the information acquisition module comprises an image acquisition device,
after the sending the at least one region image to the processor, further comprising:
determining, by the processor, audience information of the user according to the received at least one region image, wherein the audience information includes a duration of time for the user to view the interface advertisement, a gender and an age interval of the user;
and establishing an association relation between the audience information and the interface advertisement, and sending the association relation to the remote service platform.
9. A business system, comprising:
a remote service platform, at least one intelligent marketing machine as claimed in any one of claims 1 to 4, and at least one mobile terminal; wherein,
the mobile terminal is used for identifying a game authority label corresponding to a specified product carried in the interface advertisement to run a game interaction program when the intelligent marketing machine displays the interface advertisement of the specified product, and sending a game interaction result obtained after a user operates the running game interaction program and the identity of the user to a remote service platform;
the remote service platform is used for determining whether a user corresponding to the received identity identification has qualification for acquiring the appointed product or not according to the received game interaction result when the identity identification and the game interaction result sent by any mobile terminal are received, matching user information sent by each intelligent marketing machine with the user identification to determine a target intelligent marketing machine if the user corresponding to the received identity identification has qualification for acquiring the appointed product, and sending a product release instruction corresponding to the appointed product to the target intelligent marketing machine if the user corresponding to the received identity identification and the game interaction result are received.
10. Business system according to claim 9,
the game interaction result comprises: any one or more of the highest score of the single game, the total score of the multiple games, the accumulated game number and the accumulated game time;
and/or the presence of a gas in the gas,
the remote service platform is further used for receiving at least one incidence relation sent by each intelligent marketing machine; analyzing the received association relation to determine at least one piece of audience information corresponding to each interface advertisement; and aiming at each interface advertisement, calculating a recommendation value of the interface advertisement relative to each preset audience type according to at least one piece of audience information corresponding to the interface advertisement.
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