CN202601132U - Multimedia information sender - Google Patents
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- CN202601132U CN202601132U CN 201120569683 CN201120569683U CN202601132U CN 202601132 U CN202601132 U CN 202601132U CN 201120569683 CN201120569683 CN 201120569683 CN 201120569683 U CN201120569683 U CN 201120569683U CN 202601132 U CN202601132 U CN 202601132U
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- dispenser
- control chip
- multimedia messages
- human
- multimedia
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Abstract
The utility model relates to electric appliances and discloses a multimedia information sender. The multimedia information sender comprises a man-machine interactive interface 140. Signals used for indicating users to select to watch multimedia data flows are sent to a control chip 110 by the man-machine interactive interface 140. The multimedia data flows which the users select to watch are obtained from a memory 120 by the control chip 110, and the control chip 110 controls a display screen 130 to play. Viewers are enabled to actively control the multimedia information sender (e.g. billboards) to display contents which the viewers are interested in. On one hand, business advertisements sending are enabled to be targeted, and on the other hand, the viewers are enabled to obtain the contents the viewers are interested in, thereby improving viewer experience.
Description
Technical field
The utility model relates to electronic apparatus, particularly the input of multimedia messages technology.
Background technology
More and more consumers with strong purchasing power to media such as traditional media TV be away from situation, more people is paying close attention to novel communications medias such as network, mobile TV, fixed point dispenser.And novel media has had tangible difference with between traditional media, and it can not carry out the contention in market with traditional media again, the contention of advertisement, and personnel's contention, this is only the basis that new media will base oneself upon in future, perhaps core value.
As everyone knows; The final purpose of enterprise's advertisement delivery is for the promote products popularity; The person of boosting consumption buys, improves sales volume, but and the nonowner all can touch the medium of promote products, the consumer who sees advertisement can become the potential customer; This just needs enterprise to select rational medium, and throws in outstanding advertisement.
At present, like place, public arenas such as station, waiting room, elevator, can be provided with the multimedia messages dispenser that is used for advertisement putting, play some advertisements through these multimedia messages dispensers, to stimulate consumer to the product purchase of businessman at some.
Yet present multimedia messages dispenser is according to predefined program, loop play or play the ad content of storing in this multimedia messages dispenser by certain rule.Yet; Because the different ad contents of storing in the multimedia messages dispenser; To possibly be the different consumer groups; What therefore the beholder before the multimedia messages dispenser saw possibly be its uninterested content, and before this multimedia messages dispenser had been played to the interested content of this beholder, this beholder possibly leave the residing fixed point of this multimedia messages dispenser.Thereby the businessman that causes advertisement delivery fails to reach the purpose that stimulates the potential consumption crowd, can't guarantee the specific aim of advertisement putting.
The utility model content
The purpose of the utility model is to provide a kind of multimedia messages dispenser, makes the beholder initiatively to control multimedia messages dispenser (like billboard), makes this multimedia messages dispenser (like billboard) play its interested content.
For solving the problems of the technologies described above, the embodiment of the utility model provides a kind of multimedia messages dispenser, comprises: control chip 110, storer 120, display screen 130 and human-computer interaction interface 140;
Said human-computer interaction interface 140 is used to indicate the signal of the multimedia data stream that the user selects to watch to 110 inputs of said control chip;
Said control chip 110 obtains said multimedia data stream from said storer 120, and controls said display screen 130 and play the said multimedia data stream that obtains.
As a kind of preferred scheme, said human-computer interaction interface 140 is a keyboard.
As a kind of preferred scheme, said human-computer interaction interface 140 is a touch-screen.
As a kind of preferred scheme, said control chip 110 carries communication interface.
As a kind of preferred scheme, said communication interface is supported wired and/or wireless communication mode.
As a kind of preferred scheme, said storer 120 is non-volatile flash memory device, ROM (read-only memory) or RAS.
As a kind of preferred scheme, said multimedia messages dispenser is a billboard.
As a kind of preferred scheme, said multimedia data stream comprises following any one type file or its combination:
Video file, audio file, placard, photo.
The utility model embodiment in terms of existing technologies; Owing in the multimedia messages dispenser, comprised human-computer interaction interface 140; The signal that is used to indicate the multimedia data stream that the user selects to watch through this human-computer interaction interface to 110 inputs of said control chip; Control chip 110 obtains the multimedia data stream that user's selection is watched from said storer 120, and controls said display screen 130 and play.Make the beholder initiatively to control, make this multimedia messages dispenser (like billboard) play its interested content multimedia messages dispenser (like billboard).That is to say; Through in the multimedia messages dispenser, increasing human-computer interaction function; Make the beholder receive advertising message passively; Make the advertisement putting of businessman have more specific aim on the one hand, also can improve beholder's experience on the other hand so that the beholder can obtain its interested content.
Further, control chip (110) can carry communication interface, and this communication interface is supported wired and/or wireless communication mode.Make the multimedia messages dispenser not only can play the content that is stored in the storer, can also from external network, obtain the interested content of beholder and play.
Description of drawings
Fig. 1 is the structural representation according to the multimedia messages dispenser of the utility model first embodiment;
Fig. 2 is according to the multimedia messages dispenser structural representation of being realized human-computer interaction interface in the utility model first embodiment by keyboard or touch-screen;
Fig. 3 is the structural representation according to the multimedia messages dispenser in the utility model second embodiment.
Embodiment
For the purpose, technical scheme and the advantage that make the utility model is clearer, will combine accompanying drawing that each embodiment of the utility model is carried out detailed elaboration below.Yet, persons of ordinary skill in the art may appreciate that in each embodiment of the utility model, in order to make the reader understand the application better many ins and outs have been proposed.But,, also can realize each claim of the application technical scheme required for protection even without these ins and outs with based on the many variations and the modification of following each embodiment.
First embodiment of the utility model relates to a kind of multimedia messages dispenser.In this embodiment, the multimedia messages dispenser can be a billboard, and concrete structure is as shown in Figure 1, comprises:
Wherein, store the multimedia data stream (like ad content) of each businessman in the storer 120, multimedia data stream can be video file, audio file, also can be static pages such as placard, photo.Display screen 130 is used for play multimedia data stream.
Human-computer interaction interface 140 is used to supply the beholder to select its interested content, and will be used to indicate the signal of the multimedia data stream that the user selects to watch to input to control chip 110.This human-computer interaction interface can be realized through touch-screen, perhaps, also can realize through button.Particularly; Can demonstrate all ad contents of storing in the storer with the mode of tabulation; Also can classify to ad content in advance, after the beholder selects its categories of interest, further demonstrate all ad contents that comprised in this classification again.
By the control of control chip 110 realizations to total system.Specifically, control chip 110 receives indicator signal from human-computer interaction interface 140, knows that the user selects the multimedia data stream of watching.Then, from said storer 120, read the multimedia data stream that user's selection is watched, after Flame Image Process or Audio Processing, control said display screen 130 and play the said multimedia data stream that obtains.Certainly, if comprise voice data in the multimedia data stream, also can play this voice data through loudspeaker.
In practical application; Control chip 110 can be the integrated IC that adopts ARM series; Memory (storer), LCD (display screen), keyboard, TouchPanel interfaces such as (touch-screens) are provided, functions such as Audio Processing, Flame Image Process are arranged simultaneously, as shown in Figure 2.When the client want to select during interested content: control chip 110 receives the keyboard signal (or touch screen signal) from input interface; According to keyboard function definition (such as menu (Menu); Return (return), move down (down), on move (up) etc.) or interface upper zone positional information; The calling system corresponding function is handled function, shows the interface information that the client chooses.Storer 120 can be non-volatile flash memories (like nor flash), ROM (read-only memory) (ROM) or random-access memory (ram) etc.
Because in this embodiment; Comprised human-computer interaction interface 140 in the multimedia messages dispenser; The signal that is used to indicate the multimedia data stream that the user selects to watch through this human-computer interaction interface to 110 inputs of said control chip; Control chip 110 obtains the multimedia data stream that user's selection is watched from said storer 120, and controls said display screen 130 and play.Make the beholder initiatively to control, make this multimedia messages dispenser (like billboard) play its interested content multimedia messages dispenser (like billboard).That is to say; Through in the multimedia messages dispenser, increasing human-computer interaction function; Make the beholder receive advertising message passively; Make the advertisement putting of businessman have more specific aim on the one hand, also can improve beholder's experience on the other hand so that the beholder can obtain its interested content.
Second embodiment of the utility model relates to a kind of multimedia messages dispenser.Second embodiment has been done further improvement on the basis of first embodiment; Main improvements are: in the utility model second embodiment; Control chip 110 also carries communication interface, and this communication interface is supported wired and/or wireless communication mode, and is as shown in Figure 3.
That is to say that this control chip 110 also carries functions such as wifi or Internet data card, makes the multimedia messages dispenser not only can play the content that is stored in the storer, can also from external network, obtain the interested content of beholder and play.
Persons of ordinary skill in the art may appreciate that above-mentioned each embodiment is a specific embodiment of realizing the utility model, and in practical application, can be in form with on the details it is done various changes, and do not depart from the spirit and the scope of the utility model.
Claims (7)
1. a multimedia messages dispenser is characterized in that, comprises: control chip (110), storer (120), display screen (130) and human-computer interaction interface (140);
Storer (120), display screen (130) and human-computer interaction interface (140) link to each other with said control chip (110) respectively;
Said human-computer interaction interface (140) is used to indicate the signal of the multimedia data stream that the user selects to watch to said control chip (110) input;
Said control chip (110) obtains said multimedia data stream from said storer (120), and controls said display screen (130) and play the said multimedia data stream that obtains.
2. multimedia messages dispenser according to claim 1 is characterized in that,
Said human-computer interaction interface (140) is a keyboard.
3. multimedia messages dispenser according to claim 1 is characterized in that,
Said human-computer interaction interface (140) is a touch-screen.
4. multimedia messages dispenser according to claim 1 is characterized in that,
Said control chip (110) carries communication interface.
5. multimedia messages dispenser according to claim 4 is characterized in that,
Said communication interface is supported wired and/or wireless communication mode.
6. according to each described multimedia messages dispenser in the claim 1 to 5, it is characterized in that said storer (120) is non-volatile flash memory device, ROM (read-only memory) or RAS.
7. according to each described multimedia messages dispenser in the claim 1 to 5, it is characterized in that,
Said multimedia messages dispenser is a billboard.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201120569683 CN202601132U (en) | 2011-12-30 | 2011-12-30 | Multimedia information sender |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201120569683 CN202601132U (en) | 2011-12-30 | 2011-12-30 | Multimedia information sender |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN202601132U true CN202601132U (en) | 2012-12-12 |
Family
ID=47318660
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201120569683 Expired - Fee Related CN202601132U (en) | 2011-12-30 | 2011-12-30 | Multimedia information sender |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN202601132U (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104049850A (en) * | 2013-03-15 | 2014-09-17 | 威联通科技股份有限公司 | Method and system for interactive selection and display of digital contents |
-
2011
- 2011-12-30 CN CN 201120569683 patent/CN202601132U/en not_active Expired - Fee Related
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104049850A (en) * | 2013-03-15 | 2014-09-17 | 威联通科技股份有限公司 | Method and system for interactive selection and display of digital contents |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20121212 Termination date: 20191230 |