KR101782087B1 - Operating System for Digital Signage and method for operating the same - Google Patents
Operating System for Digital Signage and method for operating the same Download PDFInfo
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- KR101782087B1 KR101782087B1 KR1020150138113A KR20150138113A KR101782087B1 KR 101782087 B1 KR101782087 B1 KR 101782087B1 KR 1020150138113 A KR1020150138113 A KR 1020150138113A KR 20150138113 A KR20150138113 A KR 20150138113A KR 101782087 B1 KR101782087 B1 KR 101782087B1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials
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Abstract
An embodiment of the present invention is an advertisement terminal, comprising: an advertiser terminal for grouping authentication information for determining a digital signage to display an advertisement content, advertisement contents to which the authentication information is allocated, into a pair and registering the advertisement content in a digital signage management server; A digital signage operating server for transmitting advertisement contents and authentication information registered from the advertiser terminal to one or more digital signage; A digital signage having identification information and displaying the advertisement contents received from the digital signage operation server when the authentication information received from the digital signage operation server matches the identification information; And a wired / wireless communication network for connecting the advertiser terminal, the digital signage operation server, and the digital signage by wired communication or wireless communication.
Description
The present invention relates to a digital signage operating system and method, and more particularly, to a system and method for operating a digital signage displaying advertisement contents.
Currently, kiosks or media boards that are purchased and installed in order to deliver information such as certificates, public service, and public service advertisements to existing users, public facilities, educational institutions, etc. for users to issue certificates, issuance of meal tickets, issuance of medical certificates, payment of medical expenses, Is limited to the individual purchase / maintenance cost of each device due to each function and the lack of installation space, and the change of the device due to the change of the user trend or contents It is operating in an impossible form.
Since the early 1990s, kiosks have been widely used in domestic markets and have been used in various fields such as beverage vending machines, complaints processing kiosks, and ATMs. The media board has also played a role as an effective advertising medium by achieving conversion from OOH (Out of Home) to DID form, but recently there has been a concept of digital signage, demand for convergent media has been generated, And media boards tend to export the market to digital signage due to structural problems such as cost / management / space.
Meanwhile, digital signage is emerging as a hot topic of digital marketing along with mobile advertising due to the global propagation of domestic display companies and the positive changes in the domestic and foreign advertisement market. Digital signage is a combination of 'digital' technology with 'signage', which means existing outdoor advertising. It can display various information such as text and images in public places and commercial space through various display panels such as LCD, PDP, And digital media that displays contents such as advertisements. Media Paul at Gangnam Station, Komol Living at COEX Mall, and digital view of some subway stations in each city. Digital signage (100), as of 2014, is expected to reach about 15 trillion won in global market sales, and domestic market growth rate is expected to reach 50%, reaching more than 1 trillion won next year. It is recognized as an important medium to be called new media to replace large media.
However, digital signage maps are currently being used in commercialized products and technologies at the level of realistic contents through H / W parts such as bidirectional interlinked services for simple advertisement and publicity, provision of broadcast contents, and sensors and cameras. As a result, simple information transmission and visual effects are implemented as digital signage and provided to users, but variable response to creative interactive contents and product sales still remain as a problem to be solved. Up until now, It remains at the level of the media board and does not play a role as a perfect fusion media.
In addition, the current digital signage is lacking in technical support such as lack of standardization of management and information transmission, method of measuring the effect of advertising or information transmission (simple contact or media usage), and the market is continuously expanding, It is a reality that most of the weight is concentrated on the display device.
Also, as the existing functional service media kiosk and unidirectional information delivery media, the media board market, are included in the category of digital signage, it is necessary for customers to make changes to multifunctional media that combine the tendency of digital signage rather than simple functional media. However, existing kiosks and media boards can not be solved.
The technical object of the present invention is to provide a digital signage fusion system capable of ensuring the ease of content development and capable of continuously performing various functions in order to enhance the potential for development in order to increase the cost and spatial efficiency and to respond to user trends and environment changes promptly Platform.
An embodiment of the present invention is an advertisement terminal, comprising: an advertiser terminal for grouping authentication information for determining a digital signage to display an advertisement content, advertisement contents to which the authentication information is allocated, into a pair and registering the advertisement content in a digital signage management server; A digital signage operating server for transmitting advertisement contents and authentication information registered from the advertiser terminal to one or more digital signage; A digital signage having identification information and displaying the advertisement contents received from the digital signage operation server when the authentication information received from the digital signage operation server matches the identification information; And a wired / wireless communication network for connecting the advertiser terminal, the digital signage operation server, and the digital signage by wired communication or wireless communication.
The authentication information includes at least one of an identification ID of a digital signage to display the advertisement content, an installation area of a digital signage to display the advertisement content, an installation university of the digital signage to display the advertisement content, and a schedule time zone Or more.
The digital signage operation server includes: a member database storing information of an advertiser registered as a member; A digital signage information database including identification information of the digital signage and installation information; An advertisement content database in which advertisement contents and authentication information registered from an advertiser terminal are stored for each advertiser; An advertisement settlement unit for making statistics on the advertisement execution details of the advertisement content and performing advertisement cost adjustment; An advertisement content transmission unit for transmitting advertisement content and authentication information registered from an advertiser terminal to each digital signage; A security information input unit for receiving security information for controlling driving according to digital signatures; And a display unit for monitoring and displaying log information and faults for each digital signage.
The digital signage includes an identification information database storing identification information; A touch screen input / output unit including an advertisement field for displaying advertisement contents and an input field for receiving user information from a user; And a controller for displaying only the advertisement content having the authentication information matching the identification information among the received advertisement contents in the advertisement field.
The digital signage may include an object detection sensor capable of detecting an adjacent distance to an adjacent object, and the control unit may display the advertisement field having a different size according to the adjacent distance, have.
Wherein the control unit displays the advertisement content in an advertisement field having a first size when the proximity distance is shorter than a drive reference distance set in advance and if the proximity distance is shorter than a preset screen enlargement reference distance, Wherein the display unit displays the content in an advertisement field having a second size, the drive reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size.
The digital signage management system includes an information output printer connected to an information providing server and outputting information, wherein the control unit transmits user information input to the touch screen input / output unit to the information output printer, Information is output.
The authentication information includes advertisement audience layer information and the control unit may display the advertisement content having the advertisement audience layer information matching the user information input for outputting the information in the advertisement field during the waiting time for outputting the information .
Further, the embodiment of the present invention is characterized in that the advertiser terminal groups the authentication information for determining the digital signage to display the advertisement contents and the advertisement contents to which the authentication information is allocated into one pair and registers the same in the digital signage management server Ad content registration process; An advertisement content transmission step in which the digital signage operation server transmits advertisement content and authentication information registered from an advertiser terminal to one or more digital signage; And an advertisement content display process of displaying the advertisement content received from the digital signage operation server when the digital signage matches the identification information previously stored in the authentication information received from the digital signage operation server.
Wherein the advertisement content display step displays the advertisement content in an advertisement field having a first size when the proximity distance to an adjacent object in digital signage is shorter than a preset drive reference distance, Wherein the display unit displays the advertisement content in an advertisement field having a second size when the display distance is shorter than a screen enlargement reference distance, the driving reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size .
The advertisement content display process may display the advertisement content having the advertisement audience layer information that coincides with the user information input for outputting the information during the waiting time for outputting the information through the information output printer.
According to the embodiments of the present invention, it is possible to provide a digital signage management system that can improve cost and spatial efficiency and respond to user trends and environment changes immediately.
1 is a configuration diagram of a digital signage management system according to an embodiment of the present invention;
2 is a configuration block diagram of a digital signage management server according to an embodiment of the present invention;
3 is a block diagram of a configuration of a digital signage according to an embodiment of the present invention;
FIG. 4 and FIG. 5 illustrate an example in which the display size of advertisement contents is variably displayed according to the adjacent distance of a person according to the embodiment of the present invention. FIG.
6 is a configuration diagram of a digital signage management system equipped with an information output printer according to an embodiment of the present invention.
7 is a flowchart of a digital signage management process according to an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be understood that the present invention is not limited to the embodiments disclosed herein but may be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. It is provided to let you know. Wherein like reference numerals refer to like elements throughout.
FIG. 1 is a configuration diagram of a digital signage management system according to an embodiment of the present invention, and FIG. 2 is a configuration block diagram of a digital signage management server according to an embodiment of the present invention.
As is known, Digital Signage (100) (Digital Signage) is a digital bulletin board that provides various information and advertisements using digital display to existing analog billboard such as poster, guide display, signboard. The
The present invention improves the operation system of a known digital signage, increases the cost and spatial efficiency, and promptly responds to user trends and environment changes. In order to secure the easiness of contents development and to continuously develop the Android operating system To develop a multi-function digital signage hybrid platform that can be developed as an application under the control of the user.
In other words, by providing a platform of the operating system of the digital signage that can integrate the functions of the existing distributed kiosks and media boards, the primary effect that can significantly improve the purchase / maintenance cost and the space utilization And provides the platform free of charge to agencies that can provide the installation space nationwide when the sales is spread or the revenue generated through digital signage marketing such as advertisement, PR, external content sales, online research, etc. Secondary effects of distributing with the device purchaser or installation space provider.
The present invention applies the concept of an application operated in a smart phone to the
For this purpose, the present invention may include a wired /
The wired /
The
The authentication information for determining the
Meanwhile, the advertisement contents provided by the
The authentication information provided by the
Also, the authentication information may correspond to an installation area of the
The authentication information may also be the installation university of the
The authentication information may correspond to a schedule time zone in which the advertisement contents are displayed. For example, if the user intends to display the advertisement contents from 6:00 pm to 8:00 pm, the authentication information such as '6:00 pm to 8:00 pm' is transmitted to the digital signage operation server together with the advertisement contents for registration.
The digital
2, the digital
The
The digital
The
The advertisement
The
The security
The
The
For example, if the authentication information of the first advertisement content is 'Seoul', the authentication information of the second advertisement content is 'Seoul National University', the authentication information of the third advertisement content is 'Kyungpook National University' The
Also, the
In addition, the
FIG. 3 is a configuration block diagram of a digital signage according to an embodiment of the present invention. FIGS. 4 and 5 illustrate an example in which the display size of advertisement contents is variably displayed according to a neighboring distance of a person according to an embodiment of the present invention. It is a picture shown.
The
The
The touch screen input /
The touch screen input /
The
Also, the
The
Meanwhile, each digital signage management system may include an
Also, An example of an information providing server is a university management server. However, the present invention is not limited to this, and various servers such as an enterprise server may be included.
The
The
7 is a flowchart of a digital signage management process according to an embodiment of the present invention.
First, the
After the advertisement content registration process (S710), the
If the
For example, if the authentication information of the first advertisement content is 'Seoul', the authentication information of the second advertisement content is 'Seoul National University', the authentication information of the third advertisement content is 'Kyungpook National University' The
Also, the
If the adjacent distance of an object adjacent to the
For example, assuming that the driving reference distance is 5 m and the screen enlargement reference distance is 2 m, when the person is not 5 m, the advertisement contents are not displayed. When the person approaches 5 m to 2 m, And displays the advertisement contents on the
Also, the advertisement content display process can display the advertisement content having the advertisement audience layer information that matches the user information input for outputting the bachelor's information during the waiting time during which the bachelor information is outputted through the
The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.
100: Digital signage
200: Digital signage operation server
300: Wired / wireless communication network
400: Advertiser terminal
500: Information output printer
Claims (11)
A digital signage operating server for transmitting advertisement contents and authentication information registered from the advertiser terminal to one or more digital signage;
A digital signage having identification information and displaying the advertisement contents received from the digital signage operation server when the authentication information received from the digital signage operation server matches the identification information; And
A digital signage operation server, and a wired / wireless communication network for connecting the digital signage by wired communication or wireless communication,
The digital signage comprises:
An identification information database storing identification information;
A touch screen input / output unit including an advertisement field for displaying advertisement contents and an input field for receiving user information from a user;
Determining whether the authentication information of each of the plurality of advertisement contents received from the digital signage management server matches the identification information and determining whether only the advertisement content having the authentication information matching the identification information among the plurality of advertisement contents Field; And
And an object detection sensor capable of detecting an adjacent distance to an adjacent object,
Wherein,
The advertisement field is displayed differently according to the adjacent distance, and when the adjacent distance is longer than a predetermined driving reference distance, the advertisement field is turned off, and the adjacent distance is less than a predetermined driving reference distance The advertisement content is displayed on the advertisement field having the first size while the advertisement field is turned on and the advertisement content is displayed on the advertisement field having the second size when the advertisement distance is shorter than the preset screen enlargement reference distance, Field,
Wherein the driving reference distance is longer than the screen enlargement reference distance, the first size is smaller than the second size,
Wherein the authentication information includes a schedule time zone for displaying the advertisement content,
A member database storing information of an advertiser registered as a member;
A digital signage information database including identification information of the digital signage and installation information;
An advertisement content database in which advertisement contents and authentication information registered from an advertiser terminal are stored for each advertiser;
An advertisement settlement unit for making statistics on the advertisement execution details of the advertisement content and performing advertisement cost adjustment;
An advertisement content transmission unit for transmitting advertisement content and authentication information registered from an advertiser terminal to each digital signage;
A security information input unit for receiving security information for controlling driving according to digital signatures; And
A display unit for monitoring and displaying the log information for each digital signage, the operation state of each digital signage, the failure state, and the login history by monitoring the failure;
Further comprising:
The security information includes information for remotely controlling on / off control of digital signage, login / logout of digital signage, reset control of digital signage, and digital signage,
An information output printer connected to the information providing server and outputting information; Further comprising:
The control unit transmits the user information input to the touch screen input / output unit to the information output printer to output information requested by the user,
Wherein the advertisement field is a screen area in which advertisement contents are displayed and the input field is a screen area for receiving user information including a user's name, mobile phone number, school information,
When the bachelor information output button provided on the touch screen input / output unit is selected, the information output printer downloads the bachelors' information including the transcript and the graduation certificate corresponding to the user information from the university management server,
Alternatively, the company information is downloaded from the enterprise server and output to the printed matter or screen,
The authentication information includes advertisement audience layer information,
The control unit displays advertisement contents having advertisement audience information in the advertisement field corresponding to the user information input for outputting the information during the waiting time for outputting the bachelor information or company information through the information output printer
Digital signage operating system.
A digital signage operating system further comprising at least one of an identification ID of the digital signage to display the advertisement content, an installation area of the digital signage to display the advertisement content, and an installation point of the digital signage to display the advertisement content.
An advertisement content transmission step in which the digital signage operation server transmits advertisement content and authentication information registered from an advertiser terminal to one or more digital signage; And
And displaying the advertisement content received from the digital signage operation server when the digital signage matches the identification information previously stored in the authentication information received from the digital signage operation server,
The digital signage comprises:
An identification information database storing identification information;
A touch screen input / output unit including an advertisement field for displaying advertisement contents and an input field for receiving user information from a user;
Determining whether the authentication information of each of the plurality of advertisement contents received from the digital signage management server matches the identification information and determining whether only the advertisement content having the authentication information matching the identification information among the plurality of advertisement contents Field; And
And an object detection sensor capable of detecting an adjacent distance to an adjacent object,
Wherein,
The advertisement field is displayed differently according to the adjacent distance, and when the adjacent distance is longer than a predetermined driving reference distance, the advertisement field is turned off, and the adjacent distance is less than a predetermined driving reference distance The advertisement content is displayed on the advertisement field having the first size while the advertisement field is turned on and the advertisement content is displayed on the advertisement field having the second size when the advertisement distance is shorter than the preset screen enlargement reference distance, Field,
Wherein the driving reference distance is longer than the screen enlargement reference distance, the first size is smaller than the second size,
Wherein the authentication information includes a schedule time zone for displaying the advertisement content,
The advertisement content display process includes:
Displaying advertisement contents having ad audience layer information that coincides with user information input for outputting information during a waiting time for outputting information through an information output printer,
The digital signage management server comprises:
A member database storing information of an advertiser registered as a member;
A digital signage information database including identification information of the digital signage and installation information;
An advertisement content database in which advertisement contents and authentication information registered from an advertiser terminal are stored for each advertiser;
An advertisement settlement unit for making statistics on the advertisement execution details of the advertisement content and performing advertisement cost adjustment;
An advertisement content transmission unit for transmitting advertisement content and authentication information registered from an advertiser terminal to each digital signage;
A security information input unit for receiving security information for controlling driving according to digital signatures; And
A display unit for monitoring and displaying the log information for each digital signage, the operation state of each digital signage, the failure state, and the login history by monitoring the failure;
Lt; / RTI >
The security information includes information for remotely controlling on / off control of digital signage, login / logout of digital signage, reset control of digital signage, and digital signage,
Wherein the advertisement field is a screen area in which advertisement contents are displayed and the input field is a screen area for receiving user information including a user's name, mobile phone number, school information,
The digital signage operation server includes an information output printer connected to the information providing server and outputting information; / RTI >
Wherein the control unit transmits the user information input to the touch screen input / output unit to the information output printer to output information requested by the user,
When the bachelor information output button provided on the touch screen input / output unit is selected, the information output printer downloads the bachelors' information including the transcript and the graduation certificate corresponding to the user information from the university management server,
Alternatively, the company information is downloaded from the enterprise server and output to the printed matter or screen,
Wherein the step of displaying the advertisement content includes displaying advertising content having ad audience layer information that coincides with the user information input for outputting the bachelor's information during a waiting time for outputting bachelor information or company information through an information output printer
How to operate digital signage.
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KR102193780B1 (en) * | 2019-03-04 | 2021-01-08 | 베이소프트매트릭스 주식회사 | Method for outputting to external display |
KR102060414B1 (en) * | 2019-06-04 | 2019-12-30 | 주식회사맑은기업 | System and method for advertising using printer |
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