KR20170038559A - Operating System for Digital Signage and method for operating the same - Google Patents

Operating System for Digital Signage and method for operating the same Download PDF

Info

Publication number
KR20170038559A
KR20170038559A KR1020150138113A KR20150138113A KR20170038559A KR 20170038559 A KR20170038559 A KR 20170038559A KR 1020150138113 A KR1020150138113 A KR 1020150138113A KR 20150138113 A KR20150138113 A KR 20150138113A KR 20170038559 A KR20170038559 A KR 20170038559A
Authority
KR
South Korea
Prior art keywords
digital signage
advertisement
information
advertisement content
authentication information
Prior art date
Application number
KR1020150138113A
Other languages
Korean (ko)
Other versions
KR101782087B1 (en
Inventor
김희민
Original Assignee
주식회사 이지아이앤씨
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 이지아이앤씨 filed Critical 주식회사 이지아이앤씨
Priority to KR1020150138113A priority Critical patent/KR101782087B1/en
Publication of KR20170038559A publication Critical patent/KR20170038559A/en
Application granted granted Critical
Publication of KR101782087B1 publication Critical patent/KR101782087B1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06F17/30—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials

Abstract

According to an embodiment of the present invention, an operating system for digital signage comprises: an advertiser terminal to group authentication information which determines digital signage to display advertisement content, and advertisement content to which the authentication information is assigned as a single pair to register the authentication information and the advertisement content in a digital signage operating server; the digital signage operating server to transmit the advertisement content and the authentication information registered from the advertiser terminal to at least one digital signage; the digital signage which has identification information and displays the advertisement content received from the digital signage operating server if the authentication information received from the digital signage operating server is identical to the identification information; and a wired/wireless communication network to connect the advertiser terminal, the digital signage operating server, and the digital signage via wired or wireless communication.

Description

Technical Field [0001] The present invention relates to a digital signage management system and a method of operating the same,

The present invention relates to a digital signage operating system and method, and more particularly, to a system and method for operating a digital signage displaying advertisement contents.

Currently, kiosks or media boards that are purchased and installed in order to deliver information such as certificates, public service, and public service advertisements to existing users, public facilities, educational institutions, etc. for users to issue certificates, issuance of meal tickets, issuance of medical certificates, payment of medical expenses, Is limited to the individual purchase / maintenance cost of each device due to each function and the lack of installation space, and the change of the device due to the change of the user trend or contents It is operating in an impossible form.

Since the early 1990s, kiosks have been widely used in domestic markets and have been used in various fields such as beverage vending machines, complaints processing kiosks, and ATMs. The media board has also played a role as an effective advertising medium by achieving conversion from OOH (Out of Home) to DID form, but recently there has been a concept of digital signage, demand for convergent media has been generated, And media boards tend to export the market to digital signage due to structural problems such as cost / management / space.

Meanwhile, digital signage is emerging as a hot topic of digital marketing along with mobile advertising due to the global propagation of domestic display companies and the positive changes in the domestic and foreign advertisement market. Digital signage is a combination of 'digital' technology with 'signage', which means existing outdoor advertising. It can display various information such as text and images in public places and commercial space through various display panels such as LCD, PDP, And digital media that displays contents such as advertisements. Media Paul at Gangnam Station, Komol Living at COEX Mall, and digital view of some subway stations in each city. Digital signage (100), as of 2014, is expected to reach about 15 trillion won in global market sales, and domestic market growth rate is expected to reach 50%, reaching more than 1 trillion won next year. It is recognized as an important medium to be called new media to replace large media.

However, digital signage maps are currently being used in commercialized products and technologies at the level of realistic contents through H / W parts such as bidirectional interlinked services for simple advertisement and publicity, provision of broadcast contents, and sensors and cameras. As a result, simple information transmission and visual effects are implemented as digital signage and provided to users, but variable response to creative interactive contents and product sales still remain as a problem to be solved. Up until now, It remains at the level of the media board and does not play a role as a perfect fusion media.

In addition, the current digital signage is lacking in technical support such as lack of standardization of management and information transmission, method of measuring the effect of advertising or information transmission (simple contact or media usage), and the market is continuously expanding, It is a reality that most of the weight is concentrated on the display device.

Also, as the existing functional service media kiosk and unidirectional information delivery media, the media board market, are included in the category of digital signage, it is necessary for customers to make changes to multifunctional media that combine the tendency of digital signage rather than simple functional media. However, existing kiosks and media boards can not be solved.

Korean Patent Publication No. 10-2008-0108772

The technical object of the present invention is to provide a digital signage fusion system capable of ensuring the ease of content development and capable of continuously performing various functions in order to enhance the potential for development in order to increase the cost and spatial efficiency and to respond to user trends and environment changes promptly Platform.

An embodiment of the present invention is an advertisement terminal, comprising: an advertiser terminal for grouping authentication information for determining a digital signage to display an advertisement content, advertisement contents to which the authentication information is allocated, into a pair and registering the advertisement content in a digital signage management server; A digital signage operating server for transmitting advertisement contents and authentication information registered from the advertiser terminal to one or more digital signage; A digital signage having identification information and displaying the advertisement contents received from the digital signage operation server when the authentication information received from the digital signage operation server matches the identification information; And a wired / wireless communication network for connecting the advertiser terminal, the digital signage operation server, and the digital signage by wired communication or wireless communication.

The authentication information includes at least one of an identification ID of a digital signage to display the advertisement content, an installation area of a digital signage to display the advertisement content, an installation university of the digital signage to display the advertisement content, and a schedule time zone Or more.

The digital signage operation server includes: a member database storing information of an advertiser registered as a member; A digital signage information database including identification information of the digital signage and installation information; An advertisement content database in which advertisement contents and authentication information registered from an advertiser terminal are stored for each advertiser; An advertisement settlement unit for making statistics on the advertisement execution details of the advertisement content and performing advertisement cost adjustment; An advertisement content transmission unit for transmitting advertisement content and authentication information registered from an advertiser terminal to each digital signage; A security information input unit for receiving security information for controlling driving according to digital signatures; And a display unit for monitoring and displaying log information and faults for each digital signage.

The digital signage includes an identification information database storing identification information; A touch screen input / output unit including an advertisement field for displaying advertisement contents and an input field for receiving user information from a user; And a controller for displaying only the advertisement content having the authentication information matching the identification information among the received advertisement contents in the advertisement field.

The digital signage may include an object detection sensor capable of detecting an adjacent distance to an adjacent object, and the control unit may display the advertisement field having a different size according to the adjacent distance, have.

Wherein the control unit displays the advertisement content in an advertisement field having a first size when the proximity distance is shorter than a drive reference distance set in advance and if the proximity distance is shorter than a preset screen enlargement reference distance, Wherein the display unit displays the content in an advertisement field having a second size, the drive reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size.

The digital signage management system includes an information output printer connected to an information providing server and outputting information, wherein the control unit transmits user information input to the touch screen input / output unit to the information output printer, Information is output.

The authentication information includes advertisement audience layer information and the control unit may display the advertisement content having the advertisement audience layer information matching the user information input for outputting the information in the advertisement field during the waiting time for outputting the information .

Further, the embodiment of the present invention is characterized in that the advertiser terminal groups the authentication information for determining the digital signage to display the advertisement contents and the advertisement contents to which the authentication information is allocated into one pair and registers the same in the digital signage management server Ad content registration process; An advertisement content transmission step in which the digital signage operation server transmits advertisement content and authentication information registered from an advertiser terminal to one or more digital signage; And an advertisement content display process of displaying the advertisement content received from the digital signage operation server when the digital signage matches the identification information previously stored in the authentication information received from the digital signage operation server.

Wherein the advertisement content display step displays the advertisement content in an advertisement field having a first size when the proximity distance to an adjacent object in digital signage is shorter than a preset drive reference distance, Wherein the display unit displays the advertisement content in an advertisement field having a second size when the display distance is shorter than a screen enlargement reference distance, the driving reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size .

The advertisement content display process may display the advertisement content having the advertisement audience layer information that coincides with the user information input for outputting the information during the waiting time for outputting the information through the information output printer.

According to the embodiments of the present invention, it is possible to provide a digital signage management system that can improve cost and spatial efficiency and respond to user trends and environment changes immediately.

1 is a configuration diagram of a digital signage management system according to an embodiment of the present invention;
2 is a configuration block diagram of a digital signage management server according to an embodiment of the present invention;
3 is a block diagram of a configuration of a digital signage according to an embodiment of the present invention;
FIG. 4 and FIG. 5 illustrate an example in which the display size of advertisement contents is variably displayed according to the adjacent distance of a person according to the embodiment of the present invention. FIG.
6 is a configuration diagram of a digital signage management system equipped with an information output printer according to an embodiment of the present invention.
7 is a flowchart of a digital signage management process according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to achieve them, will be apparent from the following detailed description of embodiments thereof taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete and will fully convey the concept of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be understood that the present invention is not limited to the embodiments disclosed herein but may be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. It is provided to let you know. Wherein like reference numerals refer to like elements throughout.

FIG. 1 is a configuration diagram of a digital signage management system according to an embodiment of the present invention, and FIG. 2 is a configuration block diagram of a digital signage management server according to an embodiment of the present invention.

As is known, Digital Signage (100) (Digital Signage) is a digital bulletin board that provides various information and advertisements using digital display to existing analog billboard such as poster, guide display, signboard. The digital signage 100 is connected to a network so that the content can be remotely controlled at a time, and is excellent in noteworthiness, so that it is excellent in delivering information and is effective in providing advertisement contents

The present invention improves the operation system of a known digital signage, increases the cost and spatial efficiency, and promptly responds to user trends and environment changes. In order to secure the easiness of contents development and to continuously develop the Android operating system To develop a multi-function digital signage hybrid platform that can be developed as an application under the control of the user.

In other words, by providing a platform of the operating system of the digital signage that can integrate the functions of the existing distributed kiosks and media boards, the primary effect that can significantly improve the purchase / maintenance cost and the space utilization And provides the platform free of charge to agencies that can provide the installation space nationwide when the sales is spread or the revenue generated through digital signage marketing such as advertisement, PR, external content sales, online research, etc. Secondary effects of distributing with the device purchaser or installation space provider.

The present invention applies the concept of an application operated in a smart phone to the digital signage 100 as a platform type so as to perform an advertisement according to a request of a user and facilitate management and advertisement through a standard of an application .

For this purpose, the present invention may include a wired / wireless communication network 300, an advertiser terminal 400, a digital signage operation server 200, and a digital signage 100.

The wired / wireless communication network 300 includes a wired / wireless communication network 300 that connects the advertiser terminal 400, the digital signage management server 200, and the digital signage 100 by wire communication or wireless communication, A data communication can be performed using a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR). For reference, a mobile radio communication network includes, in addition to a base station (BTS), a mobile switching center (MSC), and a home location register (HLR), an access gateway (Access Gateway) Data Serving Node), and the like. In addition, when the wired / wireless communication network 300 is implemented as a wired communication network, it can be implemented as a network communication network, and data communication can be performed according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The advertiser terminal 400 is a terminal for grouping the authentication information for determining the digital signage 100 for displaying the advertisement content and the advertisement contents to which the authentication information is allocated in a pair. The advertiser terminal 400 is a terminal used by an advertiser who wants to display advertisement contents. In the drawing, a smart phone is taken as an example. In addition to a smart phone, a desktop PC, a tablet PC A slate PC, a notebook computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), and a navigation. Of course, it is needless to say that the terminal to which the present invention is applicable is not limited to the above-described type, but may include both terminals capable of communicating with external devices. For reference, a smart phone is an intelligent terminal that adds a computer support function such as internet communication and information search to a mobile phone, and can install an application desired by the user.

The authentication information for determining the digital signage 100 for displaying the advertisement content and the advertisement contents for which the authentication information is allocated are grouped and registered in a pair, for example, the first advertisement content is authenticated as 'Seoul' Information is grouped and registered in a pair in the first advertisement content, authentication information of 'Busan Saha-gu' and 'Busan Jung-gu' is registered as a pair in the second advertisement content, and the third advertisement content Authentication information such as 'Seoul National University', 'National University' and 'City University' may be registered as a pair in the third advertisement content.

Meanwhile, the advertisement contents provided by the advertiser terminal 400 may include various types of contents such as still images, photographs, moving pictures, audio, pictures, text phrases, etc. without limitation.

The authentication information provided by the advertiser terminal 400 is information for determining the digital signage 100 to display the advertisement content. This authentication information may correspond to the identification ID of the digital signage 100. [ For example, when it is desired to display advertisement contents only in the first digital signage 100 and the fourth digital signage 100 among the ten digital signage 100 installed in each of the ten digital signage 100, 100 and the identification ID of the fourth digital signage 100 are transmitted to the digital signage operation server together with the advertisement contents for registration.

Also, the authentication information may correspond to an installation area of the digital signage 100 for displaying the advertisement contents. For example, when the digital signage 100 is installed in Seoul, Busan, Gwangju and Daejeon, when the advertisement contents are displayed on the digital signage 100 installed in Seoul, The information is transmitted to the digital server operating server together with the advertisement contents for registration.

The authentication information may also be the installation university of the digital signage 100 to display the advertisement content. For example, suppose that a digital signage 100 is installed in a first university, a second university, or a third university. When the advertisement contents are displayed in the digital signage 100 installed in the first university, The authentication information of the 'first university' is transmitted to the digital server operating server together with the advertisement contents for registration.

The authentication information may correspond to a schedule time zone in which the advertisement contents are displayed. For example, if the user intends to display the advertisement contents from 6:00 pm to 8:00 pm, the authentication information such as '6:00 pm to 8:00 pm' is transmitted to the digital signage operation server together with the advertisement contents for registration.

The digital signage management server 200 is a server for transmitting advertisement contents and authentication information registered from the advertiser terminal 400 to one or more digital signage. The digital signage management server 200 has the same configuration as a typical web server in terms of hardware and is implemented in various types of languages such as C, C ++, Jaba, Visual Basic, and Visual C And a program module that performs branch functions. In addition, it can be implemented using a web server program that is variously provided according to operating systems such as dos, window, linux, unix, and macintosh for general server hardware. Typical examples include a Web site used in a Windows environment, Internet Information Server (IIS), and CERN, NCSA, and APPACH used in a UNIX environment.

2, the digital signage management server 200 includes a member database 210, a digital signage information database 220, an advertisement content database 230, an advertisement settlement unit 240, an advertisement content transmission unit 250, a security information input unit 260, and a display unit 270.

The membership database 210 is a database storing information of advertisers registered as members. The information of the advertiser may correspond to the name, contact, business number, business address, account information, etc. of the advertiser. For reference, the member database 210 includes a hard disk drive, an SSD drive, a flash memory, a Compact Flash card, an SD card (Secure Digital Card), a SM A module capable of inputting and outputting information such as a card (Smart Media Card), an MMC card (Multi-Media Card), or a memory stick, or may be provided in a separate device.

The digital signage information database 220 may include identification information of the digital signage 100 and installation information. The identification ID of the digital signage 100 is a unique ID that can identify each digital signage 100. [ The installation information is information indicating an area and a place (university name) where the digital signage 100 is installed.

The advertisement content database 230 is a database in which advertisement contents and authentication information registered from the advertiser terminal 400 are stored for each advertiser.

The advertisement content transmission unit 250 transmits the advertisement content and the authentication information registered from the advertiser terminal 400 to each digital signage 100. For example, when the first advertiser registers the first advertisement content and the authentication information 'Seoul' using his or her advertiser terminal 400, the advertisement content transmission unit 250 transmits all digital signatures 100 ) And authentication information called 'Seoul'. Accordingly, the digital signage 100 installed in the whole country receives the first advertisement content and the authentication information 'Seoul', and only the digital signage 100 installed in Seoul, which matches the authentication information, displays the advertisement content, The region does not display the ad content.

The advertisement settlement unit 240 statistically records the advertisement execution details of the advertisement content and performs the advertisement cost adjustment. For example, the time of displaying the advertisement of the first advertisement content registered by the first advertiser, the advertisement execution history of the displayed digital signage 100 are statistically stored, and the advertisement cost of the first advertisement content is settled do. The advertisement cost settlement can be made in an automatic transfer form in the account of the first advertiser, or the settlement can be made by subtracting the advertisement cost from the deposit deposited by the first advertiser.

The security information input unit 260 receives security information for controlling the driving of each digital signage 100. The security information may include on / off control of the digital signage, login / logout of the digital signage 100, reset control of the digital signage 100, information to remotely control various other digital signatures 100, May be included.

The display unit 270 is a display window for monitoring and displaying log information and faults for each digital signage 100. [ Accordingly, the administrator of the digital signage server 200 can monitor and monitor the operation status, the failure status, and the login history of each digital signage 100.

The digital signage 100 is installed in each place and has identification information. The digital signage 100 displays the advertisement contents received from the digital signage operation server 200 when the authentication information received from the digital signage operation server 200 matches the identification information.

For example, if the authentication information of the first advertisement content is 'Seoul', the authentication information of the second advertisement content is 'Seoul National University', the authentication information of the third advertisement content is 'Kyungpook National University' The digital signage 100 installed in Seoul having the identification information of 'Seoul' that matches the authentication information displays only the first advertisement content out of the received first advertisement content, the second advertisement content, and the third advertisement content do.

Also, the digital signage 100 installed in the 'Seoul National University' of 'Seoul', which matches the authentication information of 'Seoul' and the authentication information of 'Seoul National University', transmits the received first advertisement contents, And displays the first advertisement content and the second advertisement content among the three advertisement contents.

In addition, the digital signage 100 installed at Kyungpook National University, which matches with the authentication information of Kyungpook National University, displays only the third advertisement contents among the received first advertisement contents, second advertisement contents, and third advertisement contents. The digital signage will be described in detail below with reference to FIGS. 3 to 5. FIG.

FIG. 3 is a configuration block diagram of a digital signage according to an embodiment of the present invention. FIGS. 4 and 5 illustrate an example in which the display size of advertisement contents is variably displayed according to a neighboring distance of a person according to an embodiment of the present invention. It is a picture shown.

The digital signage 100 of the present invention may include an identification information database 110, a touch screen input / output unit 120, and a control unit 130. In addition, an object detection sensor 140 may be included.

The identification information database 110 is a database storing identification information of the digital signage 100. [ This identification information may correspond to a unique identification ID that can identify the digital signage 100. [ Depending on the installation location of the digital signage 100, the installation area information and the name of the installation university may be applicable.

The touch screen input / output unit 120 is a touch screen panel including an advertisement field 121 for displaying advertisement contents and an input field 122 for receiving user information from a user. The advertisement field 121 refers to a screen area where advertisement contents are displayed. The input field 122 refers to a screen area where a user's name, mobile phone number, school information, student number, and the like are inputted from the user.

The touch screen input / output unit 120 is implemented as a touch screen panel, and input and display can be performed through a single module. For reference, the touch screen panel is a display window provided on the front surface of the digital signage 100 to provide a touch screen screen capable of simultaneously performing input and display, and is a display window for displaying a work screen. The graphical user interface GUI (Graphic User Interface). When the touch panel is implemented as a touch screen panel, the keyboard of the keyboard, which is the input unit, overlaps the work screen in a graphic form. The position and transparency of the keyboard layout input window can be adjusted by the user. Therefore, the author can input the necessary characters or symbols by pressing the keyboard of the keyboard. The touch screen panel may be realized by a touch panel of any one of a resistance film type, a capacitive type, an infrared type, and an ultrasonic type.

The control unit 130 may display the authentication information in the advertisement field 121 of the touch screen input / output unit 120 when the authentication information matches the identification information. The control unit 130 is a module of an application installed in the digital signage. The control unit 130 transmits only the advertisement content having the authentication information matching the identification information among the advertisement contents received from the digital signage operation server 200 to the advertisement field 121 Display.

Also, the digital signage 100 may be provided on the front surface of the digital signage 100 with an object detection sensor 140 capable of detecting an adjacent distance to an adjacent object. The object detection sensor 140 may include various sensors such as an infrared sensor and a camera sensor. For example, when the object detection sensor 140 is realized by an infrared sensor, the object is irradiated with infrared rays, Can be detected.

The control unit 130 may display the advertisement field 121 displayed with the advertisement content differently according to the adjacent distance and the advertisement field 121 displayed the advertisement content according to the adjacent distance to display the advertisement field 121 differently . When the person approaches the digital signage 100, the advertisement display is turned on. If the person moves away from the digital signage 100, the display is turned off, and the advertisement display size can be changed according to the adjacent distance of the person. For example, if the adjacent distance is shorter than the predetermined drive reference distance, the advertisement content is displayed on the advertisement field 121 having the first size as shown in FIG. 5, the advertisement content is displayed in the advertisement field 121 having the second size, and the driving reference distance is longer than the screen enlargement reference distance, and when the adjacent distance is shorter than the preset screen enlargement reference distance, 1 size can be displayed smaller than the second size. Therefore, by making the display size of the advertisement contents variable according to the approach distance of the person, efficient advertisement can be performed.

Meanwhile, each digital signage management system may include an information output printer 500 connected to a university management server as an information providing server and outputting information as shown in FIG. The information output printer (500) is connected to a wired network, download a bachelor's information (transcripts, graduation certificates, etc.) of the sub-emitter input to your user information (school, student ID, etc.) from the University of the management server in the printout or screen It is a printer to output. Or the information output printer 500 can be connected to the company server, not the university management server, printer output to print or download and display company information from corporate servers. Therefore, the information output printer 500 can connect to servers of various parties such as a school, an enterprise, etc., and can output information.

Also,  An example of an information providing server is a university management server. However, the present invention is not limited to this, and various servers such as an enterprise server may be included.

The control unit 130 of the digital signage 100 transmits the user information input to the touch screen input / output unit 120 to the information output printer 500 to output the user's information.

The controller 130 of the digital signage 100 displays the advertisement contents having the advertisement audience layer information matching the inputted user information for the bachelors information output in the advertisement field 121 do. To this end, the authentication information is allocated to the advertisement audience layer information. Accordingly, only the advertisement contents having the advertisement audience layer information matching the inputted user information can be displayed in the advertisement field 121. [ For example, if the advertising audience information allocated to the advertisement contents of the cosmetics is set to "20s female" and the advertisement audience information allocated to the advertisement contents of the sports clothes is set to "20s ~ 30s male" If the user who prints is a woman in her 20s, the content of the cosmetic advertisement is displayed. If the user who prints is a person in their twenties, a customized advertisement can be displayed to display the contents of the sportswear advertisement.

7 is a flowchart of a digital signage management process according to an embodiment of the present invention.

First, the advertiser terminal 400 groups the authentication information for determining the digital signage 100 to display the advertisement content and the advertisement contents to which the authentication information is allocated into one pair, and sends the grouped advertisement information to the digital signage operation server 200 And an advertisement content registration process of registering (S710). For example, authentication information of 'Seoul' is registered in a pair in the first advertisement content, and authentication information of 'Busan Sahaegu' and 'Busan Jung-gu' is registered as a second advertisement The third advertisement contents can be registered by being paired with the third advertisement contents in the form of a pair of authentication information such as 'Seoul National University', 'National University' and 'City University'.

After the advertisement content registration process (S710), the digital signage server 200 transmits the advertisement content and the authentication information registered from the advertiser terminal 400 to one or more digital signage 100 (S720). For example, if 100 digital signatures 100 are installed nationwide, all of the advertisement contents are transmitted to 100 digital signatures 100.

If the digital signage 100 matches the authentication information received from the digital signage server 200, the advertisement content received from the digital signage server 200 is displayed (S730). That is, only the advertisement contents having the authentication information matching the identification information among the advertisement contents received from the digital signage operation server 200 are displayed on the advertisement field 121.

For example, if the authentication information of the first advertisement content is 'Seoul', the authentication information of the second advertisement content is 'Seoul National University', the authentication information of the third advertisement content is 'Kyungpook National University' The digital signage 100 installed in Seoul having the identification information of 'Seoul' that matches the authentication information displays only the first advertisement content out of the received first advertisement content, the second advertisement content, and the third advertisement content do.

Also, the digital signage 100 installed in the 'Seoul National University' of 'Seoul', which matches the authentication information of 'Seoul' and the authentication information of 'Seoul National University', transmits the received first advertisement contents, And displays the first advertisement content and the second advertisement content among the three advertisement contents.

If the adjacent distance of an object adjacent to the digital signage 100 is shorter than a predetermined driving reference distance, the advertisement content is displayed in the advertisement field 121 having the first size If the adjacent distance is shorter than the preset screen enlargement reference distance, the advertisement content is displayed on the advertisement field 121 having the second size as shown in FIG. In this case, the driving reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size.

For example, assuming that the driving reference distance is 5 m and the screen enlargement reference distance is 2 m, when the person is not 5 m, the advertisement contents are not displayed. When the person approaches 5 m to 2 m, And displays the advertisement contents on the advertisement field 121 having the first size larger than the second size when the person approaches and approaches 2 m inward.

Also, the advertisement content display process can display the advertisement content having the advertisement audience layer information that matches the user information input for outputting the bachelor's information during the waiting time during which the bachelor information is outputted through the information output printer 500. [ When the advertising audience information allocated to the advertisement contents of the cosmetics is set to "20s female" and the advertisement audience information allocated to the advertisement contents of the sports clothes is set to "20s ~ 30s male" If the user is a woman in their 20s, the content of the cosmetic advertisement is displayed. If the user is a twenties who prints, a customized advertisement can be displayed to display the contents of the sportswear advertisement.

The embodiments of the present invention described above are selected and presented in order to facilitate the understanding of those skilled in the art from a variety of possible examples. The technical idea of the present invention is not necessarily limited to or limited to these embodiments Various changes, modifications, and other equivalent embodiments are possible without departing from the spirit of the present invention.

100: Digital signage
200: Digital signage operation server
300: Wired / wireless communication network
400: Advertiser terminal
500: Information output printer

Claims (11)

An advertiser terminal for grouping the authentication information for determining the digital signage to display the advertisement content and the advertisement contents to which the authentication information is allocated into a pair and registering the advertisement content in the digital signage management server;
A digital signage operating server for transmitting advertisement contents and authentication information registered from the advertiser terminal to one or more digital signage;
A digital signage having identification information and displaying the advertisement contents received from the digital signage operation server when the authentication information received from the digital signage operation server matches the identification information; And
A wired / wireless communication network for connecting the advertiser terminal, the digital signage operation server, and the digital signage by wired communication or wireless communication;
A digital signage operating system.
The information processing apparatus according to claim 1,
A digital signature including at least one of an identification ID of a digital signage to display the advertisement content, an installation area of the digital signage to display the advertisement content, an installation point of the digital signage to display the advertisement content, Signage operating system.
The digital signage management server according to claim 1,
A member database storing information of an advertiser registered as a member;
A digital signage information database including identification information of the digital signage and installation information;
An advertisement content database in which advertisement contents and authentication information registered from an advertiser terminal are stored for each advertiser;
An advertisement settlement unit for making statistics on the advertisement execution details of the advertisement content and performing advertisement cost adjustment;
An advertisement content transmission unit for transmitting advertisement content and authentication information registered from an advertiser terminal to each digital signage;
A security information input unit for receiving security information for controlling driving according to digital signatures; And
A display unit for monitoring and displaying log information and faults for each digital signage;
The digital signage operating system.
The digital signage system according to claim 1,
An identification information database storing identification information;
A touch screen input / output unit including an advertisement field for displaying advertisement contents and an input field for receiving user information from a user; And
A control unit for displaying only the advertisement content having the authentication information matching the identification information among the received advertisement contents in the advertisement field;
The digital signage operating system.
The digital signage system according to claim 4,
And an object detection sensor capable of sensing an adjacent distance to an adjacent object,
Wherein the controller displays the size of the advertisement field displayed by the advertisement contents differently according to the adjacent distance.
6. The apparatus of claim 5,
Displaying the advertisement content in an advertisement field having a first size when the proximity distance is shorter than a predetermined drive reference distance,
If the proximity distance is shorter than a preset screen enlargement reference distance, the advertisement content is displayed in the advertisement field having the second size
Wherein the driving reference distance is longer than the screen enlargement reference distance, and the first size is smaller than the second size.
The digital signage management system according to claim 4,
And an information output printer connected to the information providing server and outputting information ,
Wherein the control unit transmits the user information input to the touch screen input / output unit to the information output printer to output the requested information from the user.
The method of claim 7,
The authentication information includes advertisement audience layer information
Wherein the control unit displays the advertisement content having the advertisement audience layer information matching the user information inputted for information output in the advertisement field during the waiting time during which the information output is performed.
An advertisement content registration step of the advertisement terminal grouping the authentication information for determining the digital signage to display the advertisement content and the advertisement content to which the authentication information is allocated into a pair and registering the advertisement content in the digital signage management server;
An advertisement content transmission step in which the digital signage operation server transmits advertisement content and authentication information registered from an advertiser terminal to one or more digital signage; And
An advertisement content display step of displaying the advertisement content received from the digital signage operation server when the digital signage matches the identification information previously stored in the authentication information received from the digital signage operation server;
The method comprising:
The method of claim 9,
Displaying the advertisement content in an advertisement field having a first size when the adjacent distance to an adjacent object in the digital signage is shorter than a predetermined drive reference distance,
Displaying the advertisement content in an advertisement field having a second size when the adjacent distance is shorter than a preset screen enlargement reference distance,
Wherein the driving reference distance is longer than the screen magnification reference distance, and the first magnitude is smaller than the second magnitude.
The method of claim 9,
And displaying advertisement contents having ad audience layer information that coincides with user information input for outputting information during a waiting time for outputting information through the information output printer.
KR1020150138113A 2015-09-30 2015-09-30 Operating System for Digital Signage and method for operating the same KR101782087B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020150138113A KR101782087B1 (en) 2015-09-30 2015-09-30 Operating System for Digital Signage and method for operating the same

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020150138113A KR101782087B1 (en) 2015-09-30 2015-09-30 Operating System for Digital Signage and method for operating the same

Publications (2)

Publication Number Publication Date
KR20170038559A true KR20170038559A (en) 2017-04-07
KR101782087B1 KR101782087B1 (en) 2017-09-27

Family

ID=58583786

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020150138113A KR101782087B1 (en) 2015-09-30 2015-09-30 Operating System for Digital Signage and method for operating the same

Country Status (1)

Country Link
KR (1) KR101782087B1 (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101853797B1 (en) * 2017-11-30 2018-05-02 이환행 System and method of providing contents printing through kiosks
KR20200000947A (en) * 2018-06-26 2020-01-06 유영록 Method and System for Digital Signage Advertisement Transaction
KR20200106240A (en) * 2019-03-04 2020-09-14 베이소프트매트릭스 주식회사 Method for outputting to external display
WO2020246683A1 (en) * 2019-06-04 2020-12-10 주식회사 맑은기업 Advertisement system and method of printer

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102293273B1 (en) 2019-02-18 2021-08-25 주식회사 루멘스 micro LED mask for skin care

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080108772A1 (en) 2006-11-08 2008-05-08 Ntnu Technology Transfer As Nanocomposites based on cellulose whiskers and cellulose plastics

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080108772A1 (en) 2006-11-08 2008-05-08 Ntnu Technology Transfer As Nanocomposites based on cellulose whiskers and cellulose plastics

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101853797B1 (en) * 2017-11-30 2018-05-02 이환행 System and method of providing contents printing through kiosks
KR20200000947A (en) * 2018-06-26 2020-01-06 유영록 Method and System for Digital Signage Advertisement Transaction
KR20200106240A (en) * 2019-03-04 2020-09-14 베이소프트매트릭스 주식회사 Method for outputting to external display
WO2020246683A1 (en) * 2019-06-04 2020-12-10 주식회사 맑은기업 Advertisement system and method of printer

Also Published As

Publication number Publication date
KR101782087B1 (en) 2017-09-27

Similar Documents

Publication Publication Date Title
KR101782087B1 (en) Operating System for Digital Signage and method for operating the same
US20140172557A1 (en) Interactive display system
Alt et al. Advertising on public display networks
US20110173549A1 (en) Interactive kiosk system and method
CN103679500A (en) Advertising service server and digital signage device
US11636510B2 (en) Systems, methods and programmed products for dynamically tracking delivery and performance of digital advertisements in electronic digital displays
KR101896236B1 (en) Method for providing commercial service based on digital signage using wireless communication
US8743753B2 (en) Digital signage system
KR101566279B1 (en) Method and system for advertising using digital information display
KR101622147B1 (en) Advertisement system and method using digital signage
KR20200084098A (en) Program and server for recommending advertising medium, system comprising advertising medium recommending server
KR101765415B1 (en) Method and device for providing connection and revenue sharing between seller and selling agent
US20140032315A1 (en) System and method for managing an advertising marketplace
KR101963340B1 (en) Method for providing advertisement using two dimensional code, system and apparatus for the same
EP2482245A1 (en) Method for managing advertisement and advertisement management server
RU2674925C2 (en) Content distribution platform for beverage distribution environment
JP2017125901A (en) Information providing system
WO2014061845A1 (en) Position-based retargeting advertisement device
KR102057678B1 (en) System for advertisement agency and method for operating the same
KR20170080550A (en) System for selling goods using PPL and method for selling the same
KR102439077B1 (en) Advertisement system and advertisement method
KR102080890B1 (en) System for advertising immovable property using position information
KR20130104427A (en) Method for providing advertisement using near field communication, system and apparatus for the same
KR20130125204A (en) Kiosk with nfc module
KR20210074885A (en) System for intermediating donation method thereof

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
AMND Amendment
E601 Decision to refuse application
AMND Amendment
X701 Decision to grant (after re-examination)
GRNT Written decision to grant