RU2674925C2 - Content distribution platform for beverage distribution environment - Google Patents

Abstract

FIELD: calculating; counting.SUBSTANCE: invention relates to the management and distribution of content in one or more interacting media carriers in a beverage distribution environment. System contains: display system, devices that respond to environmental conditions, at least one computational processor, computational memory, moreover, the system obtains data representing environmental conditions for one or several interacting media carriers adapted to display digital content, where media can be located in beverage distribution environments (such as bars, restaurants, hotels, or social events), and where the system compares the data obtained, representing the environmental conditions when buying a beverage, with the selection criteria for identifying content for distribution in media, as a result, the selected content is distributed on one or several interacting media carriers.EFFECT: technical result is to increase the accuracy of content distribution by taking into account the location and environmental conditions.29 cl, 10 dwg

Description

CROSS REFERENCE TO RELATED APPLICATIONS

This application is the PCT international application continued part of US application No. 13/659,155, entitled "Content Distribution Platform", filed October 24, 2012, which is a continuation and which claims the priority of US patent application No. 12/201205, entitled "Content distribution platform" and filed August 29, 2008, which is currently granted US patent 8363618, the contents of which are incorporated into this description by reference.

BACKGROUND OF THE INVENTION

The proliferation of electronic communication technologies has enabled the mass delivery of information. For example, technologies such as email, instant messaging, web browsers, etc. provided an environment for the rapid delivery of electronic information to a large number of users. Electronic devices, including personal computers, mobile phones, handheld personal assistants, smartphones and set-top boxes (for example, cable set-top boxes, satellite set-top boxes, etc.) provide free access to information for consumers. The type and content of information that can be delivered using modern communication technologies has a very wide range and includes everything from personal information to mass advertisements.

Current practice is to use electronic communication technologies to deliver electronic content in accordance with different approaches to content delivery. Such approaches require the delivery of content according to one or more selected criteria, including, for example, user behavior (i.e., how the user historically interacted with previously delivered electronic content), and geography (e.g., location-based search service). The context of electronic content (e.g., the type of content to be delivered) can also be used to determine when or where content will be delivered based on location. For example, a content provider may choose to deliver sports electronic content to users during a particular sports season, for example, arrange for the delivery of football content during the football season. In addition, if there is a common network for the delivery of electronic content, such as the Internet, users can select the type of content that they want to receive electronically by navigating the world wide web in order to identify their request in electronic content.

Thus, there are various systems for distributing data. However, applicants note that there is a need for information distribution systems that use new approaches that provide delivery of content based on user experience when buying drinks in an environment conducive to the distribution of drinks.

SUMMARY OF THE INVENTION

The present description of the invention proposes to introduce the selection of a number of concepts in a simplified form, which are described below in the detailed description. This brief description of the invention is not intended to identify key or essential features of the claimed subject matter and is not intended to limit the scope of the claimed invention.

The systems and methods described herein offer software and an interactive system, and a method for managing and distributing content electronically or otherwise in one or more interacting permanent media in accordance with the selected approach and based on one or more environmental conditions for one or more interacting Permanent media (e.g. digital displays). In an illustrative embodiment, the content distribution medium includes a content management and distribution device for managing and distributing content in one or more interacting media (for example, digital displays), as well as a set of instructions containing at least one operator of the control and distribution device for processing data representing one or more environmental conditions for one or more media (for example, digital displays), and selecting content for spredeleniya in one or several interacting recording media (e.g., digital displays) based on the ambient conditions of the environment. In an illustrative embodiment, said content is distributed on one or more interactive displays located in a beverage distribution environment.

In an illustrative embodiment, an exemplary content management and distribution device may combine one or more media identifiers (e.g., digital displays) with one or more cooperating media carriers (e.g., digital displays). In an illustrative embodiment, the content management and distribution device may process environmental data representing one or more environmental conditions of one or more interacting media (e.g., digital displays) to identify one or more environmental criteria that include one or more environmental assessment criteria for one or more interacting displays. In an exemplary embodiment, an exemplary content management and distribution device may distribute selected content to one or more collaborative media (e.g., digital displays) in accordance with one or more specific environmental conditions, a content provider sponsorship program, and / or environmental criteria used to evaluate . An exemplary content management and distribution device may track the distribution of content in interacting media (e.g., digital displays) and generate reports on the display and storage of data representing distributed content.

In an illustrative embodiment, the media may include any storage medium that can be delivered to consumers. For example, in one exemplary embodiment, the medium may include an LED display, a liquid crystal display, or other suitable device for displaying information electronically. In another exemplary embodiment, the medium may include a display area for presenting information in a non-electronic format. Media can be located, for example, in physical locations, such as trash bins, billboards, vending machines, benches or any other place accessible to potential viewers.

In one exemplary embodiment, the media may further comprise one or more sensors or another mechanism for collecting data reflecting the state of the environment near the media. For example, in one embodiment, the media may include a sensor system for collecting data, including, without limitation, the number of people or vehicles that are nearby or moving in close proximity to a particular media at a particular moment or time, and also the location of the person or vehicle. In one exemplary embodiment, the media can be implemented with the possibility of transmitting data on environmental conditions to a control system and distributing content over a communication channel.

In one exemplary embodiment, the content management and distribution device may be adapted to aggregate environmental data. In one exemplary embodiment, the content management and distribution system may assign an identifier to each of the media. When environmental data is received from the media, the content management and distribution system can store the data depending on the identifier of the respective media to which the data relates.

In one exemplary embodiment, the content distribution management system may also be adapted to process environmental data and to identify content for distribution in a particular media, depending on environmental data collected for specific media. For example, in one exemplary embodiment, the content management and distribution system may process the acquired environmental data to identify media that regularly reflect a large number of people who walk past media over a certain length of time.

In one exemplary embodiment, the content management and distribution system may further include one or more sensors integrated into one or more devices for dispensing beverages (such as a beer tap, a soda machine, an iced tea machine, a soda machine water or wine) and used to transmit data on one of the environmental conditions near one or more vending machines for drinks in the distribution control system NTA. In one exemplary / illustrative embodiment, the content management and distribution system may further be configured to process environmental data from one or more beverage dispensers and / or media to identify content for distribution in specific media depending on the environmental conditions. assembled for specific media and / or beverage dispensers. For example, in one exemplary embodiment, the content management and distribution system may process the acquired environmental data to identify one or more business transactions related to the purchase of one or more selected beverages at a specific location near one or more interacting media carriers in the environment of the beverage dispenser (such as a bar / restaurant / hotel, entertainment venue or home) and select content for delivery to interacting media carriers based on ezhivaemyh bargains. In one exemplary embodiment, the selected content may include, without limitation, coupons (for example, time-limited coupons or time-limited coupons or a combination thereof) for the purchase of additional drinks, bonus points as part of a reward program for use in the acquisition of selected prizes (for example , promotional materials for drinks, including hats, t-shirts or posters) and / or other incentives for receiving gift goods or services.

In one exemplary embodiment, the content management and distribution system can control the distribution of specific digital content for these media carriers having a certain level of trading activity related to the acquisition of one or more selected drinks in particular, depending on the date and time. In another exemplary embodiment, the content may be distributed in media media in electronic or non-electronic form. Content can be received and displayed on media (for example, displays).

The following description and the annexed drawings set forth in detail certain illustrative aspects of the subject matter. However, these aspects indicate only some of the various ways in which the subject matter of the invention can be used, and the claimed invention includes all such aspects and their equivalents.

BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1 is a block diagram of an exemplary computing environment in accordance with an exemplary embodiment of the systems and methods described herein.

Figure 2 is a block diagram of a network computing environment in accordance with an exemplary embodiment of the systems and methods described herein.

Figure 3 is a block diagram showing the interaction of exemplary components of an illustrative representation in accordance with the systems and methods described herein;

Figure 4 is a block diagram showing an illustrative representation of one exemplary embodiment of a content management and distribution system in accordance with the systems and methods described herein;

Figure 5 is a block diagram of one or more interacting components of an exemplary media in accordance with the systems and methods described herein.

Figure 6 is a block diagram showing an illustrative representation of one illustrative embodiment of an exemplary content management and distribution system operating as part of an exemplary medium of a beverage dispenser in accordance with the systems and methods described herein.

Figure 7 is a flowchart of a process for managing and / or distributing content in accordance with the systems and methods described herein.

Figure 8 is a flowchart of a process performed to identify individual content for control / distribution in accordance with the systems and methods described herein.

9 is a flowchart of a processing process for identifying content for a selected control / distribution in a beverage dispenser environment in accordance with the systems and methods described herein.

Figure 10 is a flowchart of a processing process for distributing selected content in a control / distribution environment of a beverage dispenser in accordance with the systems and methods described herein.

DETAILED DESCRIPTION OF EXAMPLE EMBODIMENTS OF THE INVENTION

The claimed subject matter is further described with reference to the accompanying drawings, in which like elements are denoted by the same digital position. For purposes of explanation, in the following description, many specific details are described in detail in order to provide a thorough understanding of the claimed invention. However, it is obvious that the claimed subject matter in practice can be implemented without these specific details. In other cases, well-known structures and devices are shown in block diagrams providing a better understanding of the claimed invention.

As used here, the word “exemplary” means that the object serves as an example, individual case, or illustration. Any object or structure described herein as an “exemplary” object is not necessarily to be construed as preferred or advantageous over other objects or structures. Rather, the use of the word “exemplary” is intended to represent concepts in a concrete way.

Further, the term “or” is intended to mean an inclusive “or”, and not an exclusive “or”. That is, unless otherwise indicated, or it is not obvious from the context, the phrase “X uses A or B” means any of the natural inclusive combinations. Thus, if X uses A, X uses B, or X uses A and B, then “X uses A or B” is satisfied in any of the above cases. In addition, in the English text, the articles “a” and “an”, as used in this application and the appended claims, should generally be construed as meaning “one or more” unless otherwise indicated, or it is not clear from the context that he indicates the singular form.

In addition, the terms “system”, “component”, “module”, “interface”, “model” or the like, as a rule, indicate an object associated with a computer, whether it is hardware, a combination of hardware and software, software or executable program. For example, a component may be, without limitation, a program executable on a processor, a processor itself, an object, an executable file, a flow of operations, a program, and / or a computer. By way of illustration, this may be an application executed by a controller, and the controller itself may be a component. One or more components may be within the process and / or thread of execution, and the component may be on the same computer and / or may be distributed between two or more computers.

Although the subject matter described herein can be described in the context of illustrative examples of a process for processing one or more features / operations to perform an applied computing task having user-defined interactive components, the subject matter is not limited to these specific embodiments. Rather, the techniques described herein can be applied by a user to any suitable type of interactively controlling components by a method, system, platform, and / or device.

Sample computing environment

Figure 1 is a block diagram of an exemplary system 100 that can be used to implement various variations of the systems and methods described herein. As shown in FIG. 1, the computing system 100 may execute various computing applications 180. The computing application 180 may comprise, for example, a separate computing application, an application program, a computing program, and another set of instructions in the computing system 100 to perform at least one function , operations and / or procedures. An exemplary computing system 100 is controlled primarily by computer-readable instructions that may be included in software. Computer readable instructions may comprise instructions for computing system 100 for storing and accessing machine readable instructions themselves. Such software can be integrated into a central processing unit (CPU) 110, initiating the operation of the computing system 100. In many well-known computer service centers, workstations and personal computers, the processor 110 is implemented on the basis of microelectronic circuits called microprocessors. The coprocessor 115 is an additional processor, different from the main processor 110, which performs additional functions or helps the processor 110. The central processor 110 can be connected to the coprocessor 115 via the interconnect 112. One of the common types of floating point coprocessor, also called a numeric or mathematical coprocessor is designed to perform numerical calculations faster and better than general-purpose processor 110.

In the process, the central processor 110 extracts, decodes, and executes instructions, and also transmits information received from other resources along the main data transmission path — the system bus 105. Such a system bus connects the components of the computing system 100 to each other and defines a means for exchanging data. The system bus 105 has a random access memory (RAM) 125 and a read-only memory (ROM) 130. Such memory devices constitute a circuit that allows you to store and retrieve information. ROM 130 typically contains stored data that cannot be changed. Data stored in RAM 125 can be read or modified using central processing unit 110 or other devices. Access to RAM 125 and / or ROM 130 may be controlled by memory controller 120. Memory controller 120 may act as an address translator when it translates virtual addresses into physical addresses when commands are executed.

In addition, the computing system 100 may include peripheral controller 135, which is responsible for transmitting commands from the central processor 110 to peripheral devices such as a printer 140, a keyboard 145, a mouse 150, and a data storage device 155. A display 165 that is controlled by the controller 163 is used to display the visual output created by the computing system 100. Such visual output may include text, graphics, animated graphics, audio and video files. The display controller 163 includes electronic components necessary for generating a video signal, which is transmitted to the display 165. In addition, the computer system 100 may include a network adapter 170, which can be used to connect the computer system 100 to an external communication network 160.

Computing system 100 may be adapted to implement the systems described herein, including, for example, a content distribution management system, a computer system operator, a provider's computing system, and / or media that are described herein.

Sample network environment

The computing system 100 described above may be deployed as part of a computer network. In the general case, in the above description, a computing environment refers to both office computing machines and client computers deployed in a network environment. Figure 2 illustrates an example illustrative network computing environment, with a server connected to client devices via a communication network 160, in which the devices and methods described herein can be used. As shown in FIG. 2, server 205 may be connected via a communications network 160 (which may be a combination of a fixed wired or wireless LAN, WAN, intranet, extranet, peer-to-peer network, virtual private network, Internet, or other communications network) with a number of client computing networks wednesday Client computing environments may include devices such as a tablet computer 210, mobile phone 215, wall phone 220, personal computer 100, personal digital assistant 225, smart watch 230, smartphone 235, and other wearable computing devices 240 (e.g., Google Glass, FitBit, and etc.). In connection with the systems and methods described herein, client computing environments may further include a media 217, which may include an electronic device adapted to collect environmental content data, such as the number of people walking past the media during a given period of time or buying / extracting a drink from a beverage dispenser, and for transmitting environmental data in the server system 205. In an exemplary embodiment, the media 217 may be configured n, with the map (electronic or otherwise) the content data received from server system 205. In connection with the herein described systems and methods, the server 205 may be used, e.g., to provide control of distribution services as described herein.

In a network environment in which communication network 160 is an Internet network, server 205 may be a dedicated computing environment server for processing and transmitting data to client computing environments 100, 210, 215, 217, 220, 225, 230, 235 and 240, and of these, using any of a variety of well-known protocols, such as Hypertext Transfer Protocol (HTTP), File Transfer Protocol (FTP), Simple Object Access Protocol (SOAP), or Wireless Application Protocol (WAP). In addition, network computing environment 200 may utilize various data protection protocols, such as secure connection protocol (SSL) or encryption algorithm (PGP). Each client computing environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 may be equipped with an operating system 180 configured to support one or more computing applications or programs, such as a web browser (not shown), or other graphical user interfaces (not shown), or a mobile desktop environment (not shown) to access the server computing environment 205.

During operation, a user (not shown) can interact with a computing application running in client computing environments to obtain the required data and / or other computing applications. Data and / or computing applications can be stored on the server of computing environment 205 and transmitted to interacting users using client computing environments 100, 210, 215, 217, 220, 225, 230, 235, 240 through an exemplary communication network 160. A participating user may request access to certain data and applications hosted in whole or in part on the computing environment server 205. This data can be transferred between the client computing environments 100, 210, 215, 217, 220, 225, 230, 235 and 240 and the computing environment server for processing andstorage. Computing server 205 can receive computing applications, processes, and applications for generating, authenticating, encrypting, and transmitting data and applications and can communicate with other server computing environments (not shown), third-party service providers (not shown), and network attached storage (NAS) ) and storage area networks (SANs) for implementing application / data transactions.

It should be noted that the media 217 may include, without limitation, various components configured to display persistent content electronically, or other devices (e.g., flexible and / or rigid liquid crystal displays, flexible and rigid LED displays, substrates capable of accept content from media made up of environmentally friendly or recycled materials). It should also be noted that the persistent content may include, without limitation, electronic content displayed on an interactive media that receives power from a constant power source (for example, in the form of solar energy, turbine energy or another constant power source and / or content, which is located on the media, and which is environmentally friendly, and / or recyclable material (for example, organic paints).

Content Management and Distribution

3 illustrates an exemplary embodiment of an exemplary content management and distribution environment 300. As shown in FIG. 3, an exemplary content management and distribution medium 300 includes media 320, 325, and 330. Media 320, 325, and 330 are adapted to represent information transmitted from the content server 360 of the computing environment. In an exemplary embodiment, the media 320, 325, and 330 may include an information display device, such as a liquid crystal display, LED display, or any other device, or a surface that is suitable for presenting information. In one exemplary embodiment, the media 320, 325 and 330 comprise a medium or area for receiving and displaying information content via non-electronic means.

The media 320, 325, and 330 are configured to receive and present distributed content 305, 310, 315, respectively, which can be obtained via a data network 335 or other mechanism from the computing environment of the server 360. For example, in one exemplary embodiment, the media 320 325 and 330 can receive content over the network 335 and display the content electronically. In another exemplary embodiment, the content may not be distributed to the media 320, 325, and 330 not via network 335 but, for example, manually and may be displayed in non-electronic form. For example, the content may consist of a poster attached to a particular media.

Distributed content 305, 310, 315 can be in the form of any information that can be displayed, viewed, transmitted, found during a search, copied, extracted, annotated and / or reprinted from media 320, 325 and 330, respectively. In one exemplary embodiment, the implementation or distribution of content 305, 310, 315 may be, for example, in the form of advertising messages, information security data, environmental data, in the form of public announcements, etc.

In addition, each of the media 320, 325, 330 is configured to collect information about environmental conditions in the immediate vicinity of the media. For example, media 320, 325, and 330 may include various sensors to collect information about their environmental conditions. In one exemplary embodiment, the media 320, 325 and 330 may include a system of infrared sensors that are designed, for example, to detect the number of objects, such as people, animals, cars and / or vehicles, passing by a specific media during a certain period of time. Media carriers 320, 325 and 330 may additionally have sensors that respond to other environments and weather conditions, for example, time, location, temperature, wind, light, rainfall, etc. near the media. In another exemplary embodiment, media 320, 325, 330 may collect information about business transactions, such as purchases, that may be made near a particular media. Media 320, 325 and 330 can be adapted to collect any type of information about their environmental conditions. Such information is described here in general terms as environmental data. It should be understood that the term environmental condition is not limited to one or more environmental conditions, which, for the purpose of interaction of one or more media, include, without limitation, the location of the media, the size of the media, traffic (for example, the number of people passing by the media, the number and size vehicles passing by or in the immediate vicinity of the media (for example, by monitoring traffic and the object’s counter), weather surrounded by the media, etc.

Each of the media 320, 325, and 330 may be adapted to collect and / or store environmental data, which, in one exemplary embodiment, may be stored for a certain time after the collection of this data. The media 320, 325, and 330 may be configured to transmit data via a data network 335 or other means to a server 360, where the data is stored as environmental data 349. The media 320, 325, and 330 may be configured to transmit data in real time. Alternatively, or in addition to this, media 320, 325 and 330 may transmit the collected environmental data for predetermined or planned time intervals, after which they are received by the circuit device. For example, data may be transmitted at intervals of 15, 30, 45 and 60 minutes.

In one exemplary embodiment, data may be transmitted from the media through the communication network 335. The communication network 335 may include any communication technology suitable for transmitting electronic data, including, for example, WAN, LAN, Internet, wired lines, and wireless technologies.

The content management and distribution device 350 operates on a server-driven environment 360 and is intended to control digital content and control the distribution of this digital content on media 320, 325, 330 in accordance with the established order of content distribution. Content delivery guidelines 347 include rules and / or criteria that are used by system 350 to identify content that is appropriate for particular media. For example, in one embodiment, the content delivery rules 347 may indicate that a particular content 342 or a specific type of digital content should be presented on the media at a time when there are a certain number of people near the media. In one exemplary embodiment, the content delivery rules 347 may indicate that at other times media content 342 corresponding to a particular profile should be presented with content reflecting public statements

The content management and distribution device 350, when it uses the content delivery guidelines 347, can access environmental data 349 that is continuously collected and retrieved from the media 320, 325, and 330. The content management and distribution device 350 may further refer to media tracking and control data 340 to identify specific content for distribution at specific time intervals. Media carrier tracking and control data 340 is data that has been collected on a separate media carrier. In one exemplary embodiment, the media tracking / control data for each media, for example, can identify content that was delivered earlier, how long that content was displayed, time intervals when a particular media was unavailable or planned to be unavailable, reasons for its unavailability, etc. d. In one embodiment, the content management and distribution device 350 assigns a unique identifier to each media 320, 325, and 330 so that data such as environmental data 349 and media tracking / control data 340 can be stored with respect to the identifier for the corresponding media and easy to retrieve for a specific media.

The device 350 management and distribution of content can generate reports related to all aspects of the system. For example, reports and related data 345 may relate to the use of content, i.e. record the fact of the distribution of content, the time of distribution of content and in which media it was distributed. Reports 345 can be compiled on the work of individual media, i.e. record what content was received when it was received, how long this content was displayed, and what environmental data was applied to the media for specific periods of time. Reports can be generated automatically at specific and scheduled time intervals, but they can also be received selectively in response to requests from system operators and digital content providers who can send requests to the system.

4 illustrates one exemplary embodiment of a content management and distribution environment 400. The content management and distribution platform 420 has access to digital content 417, media tracking / control data 410 and reporting data 415. In one exemplary embodiment, application 437 may be a software application that runs on platform 420 and may follow content distribution guidelines 439 ( for example, an environmental assessment criterion) to determine the content that should be distributed on the media at a specific time. Environmental data may be stored separately on the content management and distribution platform 420.

In one exemplary embodiment, the platform 420 may be operatively coupled (electronically or otherwise, for example, by manual control) to the media 425 and electronically through the computing environment 440 of the content providers, as well as through the computing environment 460 of the media carrier operator communication networks 435. In one exemplary embodiment, communication networks 435 may include wired and / or wireless networks, including an intranet, extranet, local area networks, wide area networks, and the Internet.

Using software commands or other methods, media 425 may collect and transmit environmental data for platform 420 and receive and display distributed content 450 that is received from platform 420. In one exemplary operation, media 425 may be coupled to platform 420 in accordance with established rules for managing / distributing content (for example, distribution rules may include a number of criteria for assessing environmental conditions when connecting media carriers, including, without limitation, size annogo recording media, its location, etc.).

Participating 430 users can interact with the media 425 in the active and passive phase. Participating users 430 may, for example, consist of people who walk in the immediate vicinity of the media 425, but they can also include vehicles that drive past the media. In one embodiment, media 425 may have sensors that identify environmental data. Environmental data may include, but is not limited to, information about participating 430 users collected by sensors. For example, in one exemplary embodiment, the media 425 includes infrared sensors to detect participating users 430 in the immediate vicinity of the media, and also records the time and speed of users moving while they are in the vicinity of the media. In one exemplary embodiment, the media 425 may be equipped with one or more sensors to detect one or more physical environmental conditions, which may include, without limitation, the number of people passing by a particular media 425, conducting a trade transaction, performing at least one physical gesture of at least one person, when pronouncing words, the movement of at least one person interacting with at least one data element of at least one display system, the figure of at least one person, the amount of hair on the head of at least one person, the presence of vegetation, at least on the face of one person, the physique of at least one person, the color of the skin, at least at least one person, the presence of cosmetics, at least on the face of one person and / or a period of time during which at least one person looks at the media 425.

Participating users 430 can actively interact with the media 425. For example, the media can provide an interface that allows participating users 430 to enter information about themselves or the environment into the media 425. Users 430 can answer questions displayed on the media 425, or enter other information way. Media 425 may further include hardware and software capable of receiving all inputs from users 430. For example, media 425 may receive voice data, keyboard input, i.e. text, input from an electromagnetic card, identification data, payment data, biometric scan data or use any other mechanism to transmit information from users 430. Information received from users is transmitted in the form of environmental data to the platform’s distribution management platform, where they are used by application 437 to manage and distribute content to determine what content should be distributed in the media. Thus, the participating user 430 can contribute to the media, which causes the distribution of content in the media 425, contributing to one or more selected environmental conditions that satisfy one or more of the selected criteria for assessing environmental conditions.

Environmental data collected on media 425 can be transmitted (electronically or otherwise) to platform 420. Environmental data can be transmitted in real time or at regular intervals. In response to receiving data representing environmental conditions, a platform 420 running an application 437 for managing and distributing content processes environmental data and media media 425 (e.g., media tracking / monitoring data 410) in accordance with one or more guidelines distribution principles 439 (eg, environmental assessment criteria) for identifying selected content 417 for distribution on media 425 as distributed content 450. The platform has Board / Distribution 420 may be performed taking into account specific distribution guidelines 439 depending on various selection criteria, including, for example, the location of the media, the weather conditions near the media, the size of the display in the media, and the operating status of the media.

In an exemplary operation, platform 420 may store media tracking / control data representing content that is distributed on media 425 and / or content that is not shared on media 425, and media tracking / control process data to generate data 415 that represent distributed content 417 and / or content 417 that has not been selected for distribution. In an exemplary operation, platform 420 may communicate with content providers of environment 440 to transmit reporting data. Further in this operation, depending on the environmental conditions (for example, no one passed by this media during the selected period of time, time of day, weather conditions, etc.), the content management and distribution platform 420 may functionally interact with the environment, surrounding the media 425 to send a request to reduce the power of the media 425 on one or more selected power control paths performed by the media 425.

Computing medium 440 of content providers also exchanges data via communication network 435 of platform 420. Content providers 445 may use medium 440 to access content management / distribution platform 420 for a number of reasons. In one exemplary embodiment, content providers 445 may use computing environment 440 to perform the following actions: enter new content, change content, and / or change or select criteria to represent specific content elements. The information input of the computing environment 440 content providers is connected by a content management and distribution system.

The computing medium 460 of the media operator can be functionally connected through the network 435 to the content management and distribution platform 420 and the media 425. The computing medium 460 of the media carriers 465 can communicate with the medium 460 to control the system. For example, media carriers 465 may introduce preferences, rules, and / or criteria that determine the order in which content is distributed and the circumstances in which the distribution takes place. Media carriers 465 may enter preferences, criteria, rules, and / or choices that determine which principles or rules of distribution should be applied. Media carriers 465 may also enter content. The entries of operators 465 are received by platform 420 and can be reflected in one or more content distribution rules 417. Media carriers 465 can access system 460 to generate reports 415.

Thus, media carriers 465 can set one or more selected criteria for evaluating environmental conditions as preferences for the delivery of content selected by content providers 445. In an exemplary operation, the preferences of such content providers 445 can be electronically transmitted to media carriers 465 with using the computing environment 440, associated with the computing environment 465 of the content provider using network communications 435. Such criteria for assessing environmental conditions can be transmitted to the operator and recording media 465 to the platform 420 for processing and use of content 417. In exemplary operation assessment criteria environmental conditions such media may be stored as guidelines distribution 439 that are processed by application 427 to control / content distribution.

Figure 5 shows an exemplary media medium 500, which, for example, can be used in connection with the media of figures 3 and 4. As shown in figure 5, in one example embodiment, example media 500 includes a media carrier 505 containing one or more interacting components, including, without limitation, a communication component 510, a display component 520 (configured to display electronic and non-electronic content), an environmental data aggregator 530, and a data storage 540.

In one exemplary embodiment, the aggregator 530 may include one or more electronic / non-electronic mechanisms / devices / sensors for collecting data on one or more environmental conditions. For example, environmental data aggregator 530 may include infrared sensors, temperature sensors, clocks, or any other device that is capable of capturing data on an environment of interest. The data aggregator 530 may have the ability to detect and record, for example, the number of people passing by a given physical location, the number of vehicles passing by a given physical location, and / or determining the weather near this physical location. In one embodiment, the environmental data aggregate 530 may be configured to detect trading activities in the vicinity of a particular media. For example, aggregator 530 may be adapted (using hardware and / or software) to record business transactions and / or purchases near a given physical location. Data on commercial transactions can be obtained from one or many other components that interact when collecting data, such as a nearby vending machine, cash register or other device designed to record transactions. Aggregator 530 may also be configured to monitor and record environmental conditions related to the operating state of the environmental components of the media 500, including media 505, communication component 510, display component 520, data warehouse 540, and environmental data aggregator 530. For example, data aggregator 530 may be configured to record events when a component is inoperative or operating at reduced power.

The data warehouse 540 may be adapted to store data related to the functioning of the medium media 500 media, including, for example, environmental data collected by the data aggregator 530. Typically, the data collected by the aggregator 530 and stored in the data warehouse 540, have a term storage, depending on the time when they were collected. The data warehouse 540 further comprises digital content that will be displayed or otherwise transmitted by the media.

The display component 520 may be adapted to display content that is transmitted to the media, as defined by the content management and distribution application. The display component 520 may be any device and / or medium that is suitable for displaying content and may include one or two electronic and non-electronic parts of the display. In one exemplary embodiment, the display component may include, for example, LED displays, liquid crystal displays, computer monitors, or any other device that is suitable for displaying relevant content. In one exemplary embodiment, the display component 520 may be made of flexible materials such as flexible light emitting diodes (LEDs) and liquid crystal displays (LCDs). In one exemplary embodiment, the display component 520 may include a surface area adapted to display information in a non-electronic printed form, for example, in the form of a poster or other product suitable for displaying information.

The communication component 510 may be adapted to transfer information between the medium 500 media and the application for managing and distributing content. Communication component 510 may include any device (s) and / or networks that are suitable for transmitting relevant data, including environmental data and distributed content data. For example, communication component 510 may include any of a wireless or wired communication network and may use any appropriate technology, including, for example, LAN, WAN, and the Internet.

In one exemplary embodiment, the medium media 500 media contains one or more collectors of constant power. For example, media medium 500 may include a solar energy collector. Alternatively, or in addition to the above, the media 500 media may have a system of wind energy collectors. In one exemplary embodiment, the energy source is a power source for the operation of the components of the media media.

An exemplary medium 500 media can be completely or partially physically located as a flexible and / or rigid component in various physical places, including, without limitation, trash cans, billboards, vehicles, buildings, vending machines, benches, bus stops, railway platforms , airports and floating billboards. In addition, the medium may include substrates that are composed of environmentally friendly and recyclable materials. For example, such a substrate may include organic paints.

In an exemplary operation, the media environment 500 may functionally interact with a content management and distribution platform for receiving content for display and interaction. In an exemplary operation, in accordance with the selected content distribution control order, the exemplary media medium 500 may functionally collect data on various environmental conditions through one or more environmental components for transmission to an interactive management platform and distributing content for use in selecting content for management and / or distribution by an interoperable management / distribution platform and for transmission to the media.

6 is an illustrative embodiment of an exemplary medium 600 for managing and distributing content in a beverage distribution. The content management and distribution platform 620 has access to digital content 635 (eg, from a content provider), media tracking / control data 630, and reporting data 625. In one exemplary embodiment, the content management and distribution application 640 may be a software application that runs on platform 620 and can use distribution guidelines 645 (e.g., environmental assessment criteria) to determine the content that should be distributed in the media in a specific time period. Environmental data can be stored separately on platform 620.

In one exemplary embodiment, the content management and distribution platform 620 may be operatively coupled (electronically or otherwise, for example manually) to media 650 and 665, and electronically to a beverage distribution control device 610 operably associated with one or more beverage dispensing mechanisms (eg, beer taps, soda water taps or wine taps) 605a, 605b, 605c, 605D and / or 605e via a communication network 615. In one exemplary embodiment, the communication network 615 may include wired and / or wireless ovodnuyu intranet, mobile networks, extranets, wide area networks, WAN or the Internet.

Media 650 or 665 can be configured in such a way that they can collect and transmit environmental data through one or more environmental monitoring devices 652 (such as a video camera, people counter, infrared sensors or GPS) for platform 620 and for receiving and displaying distributed content 650a (for example, trigger content designed to block the trading activity of one or more participating uses 655), which is received from platform 620. In one exemplary operation, media 650 or 665 may be coupled to platform 620 in accordance with a content distribution management scheme (for example, a distribution scheme may have a number of criteria for evaluating environmental conditions when connecting media, including, without limitation, to the size of a given media carrier, or to the location of a given media carrier).

Participating 655 users can interact with media 650 or 665 in the active and passive phase. Participating users 655 may include people who walk in the vicinity of media 650 or have media 655, but may also include, for example, counting the amount of a selected beverage at close proximity to media 650 or 665. In one exemplary embodiment, media 650 or 665 may have sensors that collect environmental data. Environmental data may contain, for example, information collected by the environmental monitoring device 652, participating users 655, types of beverages available in the vicinity of media 650 or 665, and / or quantity / frequency / time of distribution of selected beverages distributed by a beverage dispensing device 610 operably coupled to one or more beverage dispensing mechanisms (e.g., beer taps, soda water taps or wine taps) 605a, 605b, 605c, 605d and / or 605e. For example, in one embodiment, media 650 may include infrared emitters, video cameras, and / or GPS sensors to detect participating media 655 in the vicinity of the media and / or the type of beverage that participating users 655 buy or have already bought. In addition, in one exemplary In an embodiment, media media 665 may include a GPS sensor to determine the location of the participating user 655, which may have their own media media 665 to use the appropriate application. I (not shown) to communicate with the content management and distribution platform 620 for use in selecting and delivering content to a particular participating user 655 having a media media 665 that allows the participating user to have one or more trading advantages (e.g., discounts, prizes or rewards) in connection to obtain the desired beverage 660.

Participating users 655 can actively interact with media 650 or 665. For example, the media can provide an interface that allows participating users 650 or 665 to enter information about themselves or the environment into media 650 or 665. Users 655 can answer questions, participate in a simple a game displayed on a media device 650 or 665, or enter information in another way. Media 650 or 665 may further include hardware and software to receive all types of inputs from users 655. For example, media 650 or 665 can receive voice input, gesture input, keyboard text input, electromagnetic card input, identification input, payment input , biometric scanning or any other mechanism for transmitting information from users 655. The information collected from users is transmitted as environmental data to the management platform 620 and distribution content where the application 640 can be used to determine which content should be distributed among the media 650 or 665. Thus, the participating user 655 can contribute to the media 650 or 665, which causes the distribution of content in the media 650 or 665, making Contribution to one or more selected environmental conditions that satisfy one or more of the selected criteria for assessing environmental conditions.

Environmental data collected on media 650 or 655 and / or data from the beverage distribution control device 610 may be transmitted (electronically or otherwise) to the content management and distribution platform 620. Environmental data can be transmitted in real time or at specific time intervals. In response to receiving data representing environmental conditions, the content management and distribution platform 620 running application 640 processes environmental data and data representing media 650 or 665 (e.g., media tracking / control data 630) in accordance with one or several distribution guidelines 645 (e.g., environmental assessment criteria) for defining digital content 635 for content distribution on media 650a. The content management and distribution platform 620 may select distribution guidelines 645 depending on various selection criteria, including, but not limited to, the location of the media 660 or 655, weather conditions near the media 650 or 665, the size of the display in the media 650 or 665, the operating status of the media 650 or 665 and / or trading activities related to the distribution of beverages near the media 650 or 665.

In an exemplary operation, the content management and distribution platform 620 may store media tracking / control data representing content that is distributed on the media 650 or 665 and / or the content that is not being distributed, and the platform may process the media tracking / control data to generate reporting data 625, which are representative of content 635 that is being distributed, and / or content 635, which is not being distributed. In an exemplary operation, the content management and distribution platform 620 may exchange data with content providers in a computing environment 670 to transmit generated reporting data. Further, in an exemplary operation, depending on the received data on environmental conditions (for example, that no one passed by this media for a selected period of time, time of day, weather conditions, etc.), control platform 620 and the content distribution can functionally interact with the media 650 or 665 to send a request to reduce the power of the media 650 or 665 according to one or more selected criteria for power control performed by the media 650 or 665.

As shown in FIG. 6, an exemplary beverage management and distribution environment 600 may further comprise a content provider computing environment 670 communicating electronically with the content management and distribution platform 620. Computing environment 670 content providers can functionally exchange data with platform 620 management and distribution of content through a communication network 615. Content providers 675 can use computing environment 670 to access platform 620 management and distribution of content in various ways. For example, in one exemplary embodiment, content providers 675 may use computing environment 670 to perform one or more functions, for example, entering new content, changing content, and / or changing or selecting criteria for representing specific content elements. Information from the computing environment 670 of the content providers is transmitted to the content management and distribution platform 620 for use in selecting and distributing the content 650a in an exemplary media 650 or 665.

In an exemplary operation, users 655 may participate in a beverage distribution medium 600 to purchase a desired beverage 660 that can be obtained from one or more beverage distribution devices 605a-650e. When dispensing a beverage 660 from one or more beverage dispensing devices 605a-650e, an exemplary beverage dispensing control device 610 can functionally exchange data via a communication network 615 with one or more beverage dispensing devices 605a-650e (e.g., environmental data) with transmission beverage data 660 to a content management and distribution platform 620 for further processing. In response to receiving environmental data for dispensing a beverage, the content management and distribution platform 620 may functionally select digital content 635 for transmission to one or more media media 650 or 665 that are located adjacent to a dispenser that delivers the desired beverage (e.g., 605a-650e), i.e. selected distributed content related to a drink 660 that was purchased by user 655. In an exemplary operation, the selected and distributed content 650 may include various data, including, without limitation, one or more coupons, one or more prizes, one or more incentives , one or more souvenirs and / or an application representing simple games in which the user can interact with the media to win any of one or more coupons, one or more prizes, one or several incentives and one or more souvenirs.

In an exemplary operation, a participating user 655 can run an application (not shown) on media media 665 that communicates with a content management and distribution platform 620 via a communication network (s) 615 to transmit data representing a specific profile of a beverage purchased by a user (e.g., type , style, brand, and beverage prices that the user prefers, and other demographic data) that can be used by the content management and distribution platform 620 to select content 635 for a particular the user's name based on the user’s profile (for example, a coupon for a particular type, style, brand and / or value of a drink or a product associated with a drink, for example, a food product or promotional materials).

7 is a flowchart of exemplary processing performed by the content management and distribution platforms shown in FIGS. 3 and 4. At step 700, a content management and distribution application associates identifiers with one or more interacting media. Thus, each of the media is associated with an identifier that is used by the content management and distribution system to store data related to a particular media and to identify data for distribution in the media.

At block 710, environmental data is processed so that it is available for use in identifying content for distribution. Environmental data is collected in the media, as described above. Environmental data content may include, for example, the number of people passing by one or more media, the number of vehicles passing by one or more media, weather information about one or more media, and information about purchases made near one or more media . The environmental data content is transferred to the content management and distribution system, where it is stored together with the identifier corresponding to the specific media from which the data was extracted.

In addition to aggregating environmental data content data, the content management and distribution system defines a set of environmental criteria for selecting environmental conditions that should be applied to the environmental data content in order to identify content for distribution. Various criteria may be used to select environmental data depending on any number of factors. For example, a criterion for selecting environmental conditions can be selected based on the time of day or year, the location of one or more media, the weather of one or more media, the weather near one or more media, and the operating condition of one or more media. This data can be used to determine a set of selection criteria, which are then used to query environmental data.

At block 720, one or more environmental criteria is used to identify selected content for distribution on one or more media. An application for managing and distributing content can apply appropriate principles or criteria for distributing content or, for example, environmental data in order to determine which content should be delivered and to which media. For example, the principles of distribution / delivery of content may indicate media located in a particular area and with a certain number of people in the immediate vicinity of the media at a certain point in time to obtain a specific set of content. Criteria for choosing content conditions can indicate, for example, one or more media with a certain traffic threshold in the immediate vicinity of the media (i.e. the number of people and / or vehicles passing in the immediate vicinity) that are candidates for specific advertising or public notice. Criteria for choosing content conditions may indicate, for example, that a media carrier having a specific location, subject to a certain influence of the weather and / or favorable for commercial transactions is a candidate for a specific advertisement.

At 730, a content management and distribution system controls the distribution of specific selected content in one or more interacting media. The system can control the distribution by determining the media to be distributed on which the content should be distributed, the time of distribution of the content, the means by which the content should be distributed and / or the operators responsible for managing the distribution of the content. The content management and distribution system can transmit selected data electronically through a data network at a time specified by the system. The selected data can be displayed on the media using electronic means, for example, a liquid crystal display. In one embodiment, the content management and distribution system may control the distribution of content, for example, by indicating that the content should be transmitted manually. Content can be displayed on the surface of the media in non-electronic form.

At 740, information related to content to be distributed on the media is tracked and / or monitored, and this also applies to unselected content. In one exemplary embodiment, the monitored information may include, for example, the content that has been distributed, the media to which the content has been transmitted, the time the content was distributed, the duration of the content display, etc. Tracking and control data is stored for later retrieval.

At step 750, one or more reports are generated for display and storage. Reports can be generated using all the data collected on the management and distribution platform. For example, reports can be obtained from tracking and control data. Reports can be generated for any purpose and for any number of elements. For example, reports may be generated that illustrate specific content that has been distributed and content that has not been selected for distribution. Reports can be generated that illustrate the operation of specific media. Reports can be generated at predetermined time intervals or in response to requests from content providers and / or system operators. Reporting data can be saved for later retrieval.

Figure 8 shows an exemplary process that can be performed by the content management and distribution platforms shown in Figures 3 and 4. As shown in the flowchart of the process, at step 700, one or more environmental assessment criteria are determined to associate the selected content with one or several selected environmental conditions. In one exemplary embodiment, such criteria for assessing environmental conditions may include, without limitation, the location of the media, the weather near the media, the size of the media, and the operating condition of the media. Based on criteria for assessing environmental conditions, selected content can be identified for distribution on one or more interacting media. In one exemplary embodiment, an automobile advertisement (i.e., selected exemplary content) may be designed to be distributed in an interactive media environment that is appropriately sized for displaying an automobile advertisement and located adjacent to a gas station (e.g., environmental assessment criteria).

At block 810, environmental data content is collected in a media medium as described above. Environmental data content may include, for example, the number of people passing by one or more media, the number of vehicles passing by one or more media, weather conditions near one or more media, and trade (such as buying carbonated drinks) near one or more media. The environmental data content is transferred to the content management and distribution system, where it is stored in connection with the specific media from which it is obtained.

At step 820, environmental assessment criteria are applied to the environmental data to determine which selected content should be distributed in one or more interacting media that are dependent on one or more environmental conditions. The application for managing and distributing content uses appropriate principles / criteria / rules for distributing content to determine which content should be delivered and to which media. For example, rules for distributing and delivering content may indicate which media located in a particular area, and with a certain number of people in close proximity to a specific time, should receive a specific set of content.

At step 830, the identified content is distributed on the interacting media. The selected data can be transmitted electronically via a data network. In another embodiment, the content may be transmitted using other means, for example, manually.

At 840, a content management and distribution platform monitors information related to content that is distributed in the media and content that is not selected for distribution. In one exemplary embodiment, the relevant monitored information may include, for example, the content that has been distributed, the media that the content has been sent to, the time that the content has been distributed, indicating the duration of the content distribution, etc. Tracking and control data is stored for later retrieval.

At 850, a content management and distribution platform generates one or more reports. Reports can be saved and / or displayed. Reports may reflect information related to content that has been distributed, but may also reflect information about content that has not been selected for distribution.

FIG. 9 is a flowchart of an example processing process performed by the content management and distribution platforms shown in FIGS. 3, 4, and 6 and acting as part of the example beverage distribution medium 600 of FIGURE 6. At step 900, the content management and distribution application connects the identifiers to one or more interacting media carriers as part of an exemplary beverage distribution medium 600 (e.g., 600 in Figure 6). Thus, each media is associated with an identifier that is used by the content management and distribution system to store data related to a particular media, and also to identify data for distribution in the media.

At 910, environmental data is processed so as to be available for use in identifying content for subsequent distribution. Environmental data is collected in the media, as described above. Environmental data may include, without limitation, any objects, for example, the number of people passing by one or more media carriers, the amount of a beverage distributed near one or more media carriers, the purchase of a particular beverage through one or more media carriers, and / or the number of different drinks near the media. Environmental data is transmitted to the content management and distribution system, where it is stored together with the identifier of the specific media from which the specified data was extracted.

In addition to aggregating environmental data, the content management and distribution system defines a set of criteria for evaluating environmental conditions that should be applied to environmental data in order to determine the content to be distributed. Depending on a number of different factors, various criteria for evaluating environmental conditions may be selected. For example, criteria for selecting an assessment of environmental conditions can be selected based on the time of day or time of year, the location of one or more media, the size of one or more media, the weather near one or more media, the operational status of one or more media, one or more events ( such as a sporting event, a theater event, a concert, a movie demonstration or a game event) that occur near media carriers, the course of an event that occurs near media (for example, the beginning, middle, end or break of a match), event rating or participation in an event, and other characteristics of the events. These inputs can be used to select criteria, which are then used to query environmental data.

At step 920, one or more environmental assessment criteria are used to identify the selected content for distribution in one or more media. An application for managing and distributing content can apply appropriate guidelines or criteria for distributing content, for example, based on environmental data, in order to determine which content should be delivered and to which media. For example, guidelines for distributing / delivering content may indicate which media carriers located in a certain area with a certain number of people close to the media carriers and at a certain time can receive a specific set of content based on the distribution of a drink, purchase, or request for a drink. Criteria for selecting content may, for example, indicate that one or more media with a certain speed of movement of people who are waiting for a particular drink and are in the immediate vicinity are candidates for certain advertising or public notice. Criteria for choosing content conditions can determine, for example, that a media carrier having a specific location, weather conditions and / or at the stage of a commercial transaction (eg, purchase of drinks) is a candidate for receiving specific advertising.

At 930, a content management and distribution system controls the distribution of identified content for one or more interacting media. The system can control the distribution, for example, by specifying the content to be distributed, the media in which the content should be distributed, the time during which the content should be distributed, the path along which the content is distributed, and / or the operators responsible for managing the distribution. The content management and distribution system can transmit the selected data electronically through a data network in a given data and time system. The selected data can be displayed on the media in electronic form, for example, on the screen of a liquid crystal display. In one embodiment, a content management and distribution system may control the distribution of content through an operator. Content can be displayed on the surface of media in non-electronic form.

At 940, information related to content distributed on the media is tracked and / or monitored, which also applies to unselected content. In one exemplary embodiment, the relevant information to be monitored may include, for example, distributed content, the media to which the content has been transmitted, the distribution time of the content indicating the duration of the content display, or the transmission of incentives (such as coupons, awards or prizes). Tracking and control data is stored for later retrieval.

At 950, one or more reports are generated for display or storage. Reports can be created based on any data collected by the management and distribution platform. For example, reports can be generated from tracking and control data. Reports can be generated for any purpose and for any number of elements. For example, reports may be generated that illustrate specific content that has been distributed and content that has not been selected for distribution. Reports can be generated that reflect the work of specific media. Reports can be generated at predetermined time intervals or in response to requests from content providers and / or operators of the content distribution system. Reporting data can be saved for later retrieval.

Figure 10 shows an exemplary process that can be performed by the content management and distribution platforms shown in Figures 3, 4, and 6, as part of the exemplary beverage distribution medium shown in Figure 6. As shown in the flowchart of the process, in step 1000, first, one or more criteria for assessing environmental conditions are determined for linking the selected content to one or more selected criteria for evaluating environmental conditions. In one exemplary embodiment, such criteria for assessing environmental conditions may include, without limitation, the location of the media, the weather conditions near the media, the size of the media, trading activities near the media (e.g., selling drinks, inquiries, or buybacks) and / or the operating condition of the media . Based on the criteria for assessing environmental conditions, the selected content can be assigned for distribution in one or more interacting media. In one exemplary embodiment, the advertisement of the selected beverage and related materials (i.e., exemplary selected content) may be related to the distribution of content in interacting media that are large enough to display the beverage as an advertisement and is located in the beverage distribution medium (bar / restaurant, hotel or venue for various events).

At 1010, environmental data content is collected in a media medium as described above. Environmental data content, for example, may include the number of people passing by one or more media, the number and type of drinks near one or more media, weather conditions near one or more media, the amount of beverage distributed and a trade event (e.g. purchase of a beverage ) made near one or more media. The environmental data content is transferred to the content management and distribution system, where it is stored in connection with the specific media from which the specified content was obtained.

At 1020, environmental criteria are compared with the collected environmental data to determine which selected content should be distributed in one or more interacting media media in which one or more environmental conditions arise. The content management and distribution application uses appropriate principles / criteria / rules for content distribution to determine which content should be delivered and to which media. For example, guidelines for distributing / delivering content can identify media carriers located in a specific area with a certain number of people who have purchased a particular drink in the immediate vicinity and at a specific time, and determine a specific set of content.

At step 103, the identified content is distributed on interacting mediums. The selected data can be transmitted electronically via a data network. In another embodiment, the content may be transmitted in another way, for example, manually.

At 1040, a content management and distribution platform monitors information related to content that is distributed on the media, as well as content not selected for distribution. In one exemplary embodiment, the relevant monitored information may include, for example, content that has already been distributed, the media to which the content has been sent, the time during which the content has been distributed, or the duration the content has been displayed. Tracking and control data is stored for later retrieval.

At 1050, a content management and distribution platform generates one or more reports. Reports can be saved and / or displayed. Reports may reflect information related to content that has been distributed, but may also reflect information about content that has not been selected for distribution.

Thus, systems and methods for managing and distributing digital content are disclosed. In one exemplary embodiment, the content is selected for distribution, in particular, depending on the environmental conditions of the device in which the content is to be displayed in electronic form. The embodiments and implementations disclosed herein are presented as examples only. Additional options are possible that cannot be explicitly disclosed, but are within the scope envisaged by the implementation of the invention. For example, any suitable device may be used to collect environmental data and display information. In addition, any environmental data can be collected and used to determine the content that will be delivered to the user. Further, any type of selection of criteria / guidelines / rules can be used to identify content for distribution in specific media.

The methods and devices of the systems disclosed herein, which are described above, can be implemented by computer-executable instructions stored on one or more computer-readable media, or by signals of any suitable type. These methods can be implemented at least partially manually. The stages of the methods can be performed using software or a combination of software and hardware in any of the methods described above. Computer-executed instructions may comprise a single process running on one or more microprocessors, or several processes running on one or more microprocessors. These methods can be repeated any number of times as necessary, and the steps of the methods can be performed in any suitable order.

The subject matter described herein may be practiced in the general context of computer-executable instructions, such as program modules, consisting of one or more components. Typically, program modules include routines, programs, objects, data structures, etc. that perform specific tasks or implement certain types of abstract data. Typically, the functionality of software modules can be combined or distributed as desired. Although the above description generally relates to computer-executable instructions of a computer program that runs on a computer and / or computers, user interfaces, methods, and systems can also be implemented in combination with other program modules. Typically, program modules, routines, programs, components, data structures, etc. perform specific tasks and / or implement specific types of abstract data.

In addition, the subject matter described herein can be practiced in any suitable computer system configurations, including uniprocessor or multiprocessor computer systems, mini-computing devices, electronic computers, personal computers, stand-alone computers, portable computing devices, wearable computing devices, microprocessor or programmable consumer electronics, etc., and in distributed computing environments in which tasks are performed station devices that are connected through a communications network. In a distributed computing environment, program modules can be located on both local and remote storage devices. The methods and systems described herein may be embodied on a computer-readable storage medium having computer-executable instructions and signals (eg, electronic signals) adapted to transmit such information, for example, over a network.

Although the subject of the invention has been described in a language characteristic of structural features and / or methodological actions, it should be understood that the subject of the invention defined in the attached claims is not necessarily limited to the specific features or actions described above. Rather, the specific features and actions described above are disclosed as examples of some of the claims.

Of course, it is impossible to describe every possible combination of components or methods that fall within the claims of the claimed invention, and many additional combinations and modifications that create a possible invention. Although a specific feature of the invention may be disclosed with respect to only one of several implementations, such a feature may be combined with one or more other features of other implementations forming the invention, which may be desirable and advantageous for a particular application.

In addition, one should take into account the fact that the methods described herein can be implemented on portable computing devices, and other methods can be implemented on distributed computing platforms. Similarly, the various methods described herein may be implemented as a set of services.

Note that various modifications and alternative designs may be made to the systems and methods described herein. The application is not intended to limit the systems and methods described herein to the specific structures described herein. The systems and methods described herein are intended to cover all modifications, alternative structures, and equivalents within the scope and spirit of the systems and methods described herein.

It should also be noted that the systems and methods described herein can be implemented in various electronic environments (including wired and wireless computer environments), partial computing environments, and in real-world environments. The various techniques described herein may be implemented in hardware or software, or a combination thereof. Preferably, if these techniques are implemented in computing environments that support programmable computers, which include a computing network, processor, servers, a storage medium readable by a processor (including volatile and non-volatile memory and / or memory elements), at least one input device and, at least one output device. Hardware computational logic that interacts with various sets of instructions is attached to the data to perform the functions described above and to prepare output information. The output is attached to one or more output devices. Programs used by exemplary hardware can preferably be executed in various programming languages, including a high-level procedural or object-oriented programming language used to exchange data with a computer system. Illustratively described here, the devices and methods can be performed in assembly language or in machine language, if desired. In any case, the language may be a translated or interpreted language. Each such computer program is preferably stored on a media or in a memory device (eg, ROM or magnetic disk) that can be read on a conventional or dedicated computer to configure and control the computer when the storage medium or reading device in the computer is used to perform the above procedures. The device can also be considered as a computer-readable storage medium for configuring and operating the system using a computer program in which the storage medium is configured so that it causes the computer to function in a certain established order.

Although the systems and methods described herein are presented as an exemplary implementation, those skilled in the art will appreciate that many additional modifications are possible in exemplary embodiments without departing from the new capabilities and advantages of the systems and methods described herein. Accordingly, these and all other such modifications should be included within the scope of the systems and methods described herein.

The above description includes examples of the claimed invention. Of course, it is impossible to describe every conceivable combination of components or methodologies for the purpose of describing the claimed invention, but any ordinary person skilled in the art should recognize that many additional combinations and variations of the claimed invention are possible. Accordingly, the claimed invention is intended to cover all such changes, modifications and variations that fall within the essence and scope of the attached claims. In addition, the term “includes” used in the detailed description and in the claims means “including”, similarly to the term “comprising” or “contains”, which is used as a transition word in the claims.

The systems and methods described herein can be determined more specifically using the appended claims.

Claims (51)

1. A content management and distribution system for a beverage distribution medium, comprising: at least one display system; devices that respond to environmental conditions, functionally interacting with at least one display system; at least one computing processor; and computing memory associated with at least one computing processor, the computing memory storing computer-executable instructions that act on the content management and distribution system to perform the following operations: selection by the content management and distribution system based on the at least one display system of at least (i) one location of the at least one display system, (ii) the physical size of the at least one display system, (iii) the physical orientation of the at least one a display system and (iv) the operating status of at least one display system, and a set of selection criteria for using and identifying information for displaying it on at least one display system; receiving by the control and content distribution system data representing at least one environmental condition perceived by at least one device responsive to environmental conditions and operably interacting with at least one display system, wherein environmental conditions include at least one condition physical environment associated with the distribution of the beverage, wherein at least one display system is connected to a communication network providing at least one transmission service yes data, including voice communications, television service, broadband connection and at least one physical environmental condition at a predetermined distance from the display system, and comprising: the number of people participating in a trade transaction, performing at least one physical gesture by at least one person, pronouncing words, moving at least one person, interacting with at least one data element on at least one display system, physique of at least at least one person, the amount of hair on the head of at least one person, the vegetation on the face of at least one person, the height of at least one person, the color of the skin of at least one person, the presence of osmetiki on the face of at least one person, the length of time during which at least one person watching the display system, the number and type of drinks handed out; and the use by the content management and distribution system of a selected set of selection criteria and data representing at least one environmental condition in a request for content data in a data store for selecting content for distribution; and transferring selected content to at least one display system. 2. The system of claim 1, wherein the selected content comprises at least one of the following: text content, graphic content, video content, and audio content. 3. The system of claim 2, wherein the at least one display system comprises a display assembly. 4. The system of claim 2, wherein the at least one display system comprises at least one of a device in the form of a mobile phone, smartphone, kiosk, directory display unit, emergency information display unit, electronic billboard, message board, TV, interactive order block, tablet computer, personal computer, wearable computer, smartphone, smartwatch and mobile watch device. 5. The system of claim 4, wherein the at least one environmental responsive device is integrated in at least one interacting component comprising at least one display system and at least one beverage dispenser. 6. The system of claim 5, wherein the communication network includes a wireless communication network. 7. The system of claim 5, wherein the selected content is superimposed on other content displayed on at least one display system, wherein said content contains at least one television content and one public alert. 8. The system of claim 7, wherein the content is selected based on at least one environmental condition connected to a data service selected by subscription, said service including an application with a user interface. 9. The system of claim 8, wherein the content is selected based on at least one environmental condition comprising an interactive application with a user interface. 10. The system of claim 1, wherein the computing memory includes instructions executed by a computer and stored in it, which include a content management and distribution system for performing further operations, said instructions comprising at least one instruction for tracking content that distributed by at least one display system, and for storing data representing the tracked content. 11. The system of claim 10, wherein the computing memory includes instructions stored and executed by a computer, which include a content management and distribution system for performing further operations, said instructions comprising at least one instruction for generating reports from data, representing tracked content. 12. The system of claim 1, wherein the at least one display system is configured to receive data in accordance with at least one command provided by the content management and distribution system and display the received content. 13. The system of claim 5, further comprising: at least one integrated computing process configured to interact with at least one device responsive to environmental conditions and executing at least one machine instruction for processing data representing at least one environmental condition representing at least at least one environmental condition detected by the device. 14. The system of claim 13, wherein the at least one environmental responsive device comprises at least one video camera, at least one motion sensor, at least one visitor counter, a communication network router, a credit card terminal , weather station, thermostat, flowmeter, electric meter, audio microphone, game console, remote control, smart phone, tablet, keyboard, pointing device or touch panel. 15. The system of claim 1, wherein the at least one display system comprises a display panel for displaying content. 16. The system of claim 15, wherein the at least one display system comprises at least one of a device, such as an LED, a liquid crystal display, and a display panel having a first part including an LED panel and a second part having a liquid crystal part . 17. The system of claim 16, wherein the at least one display system is configured to receive electronic content from a content management and distribution system. 18. The system of claim 1, wherein the at least one display system comprises a display configured to display content, a computing processor communicating with at least one environmental responsive device, and a communication component configured to exchange data with a content management and distribution system. 19. The system of claim 18, wherein the at least one display system further includes a data store. 20. The system of claim 1, wherein the at least one display system is configured to receive input from an operator, said input comprising at least one component in the form of a voice message, text, biometric data, payment data, physical gestures, demographic data and beverage identification data. 21. The system of claim 1, further comprising: at least one data warehouse for storing data containing at least one content for distribution, content distribution guide, previously distributed content containing tracking data, and reporting data. 22. A method for managing and distributing content, comprising the following steps: selection in a computing system, using a content management and distribution system, based on at least one display system factor, at least one display system comprising at least (i) the location of at least one display system, (ii) physical size at least one display system, (iii) the physical orientation of the at least one display system, and (iv) the operational status of the at least one display system, a set of selection criteria that will be used to identify formations for displaying data on at least one display system; receiving in a computing system, using a content management and distribution system, data representing at least one environmental condition that is collected by at least one environmental responsive device and operably interacting with at least one display system, said environmental conditions include at least one physical state of the environment associated with dispensing a beverage, wherein at least one display system is functionally connected inena communication network providing at least one data service, comprising one of the voice service, TV service, broadband service compounds and at least one physical environmental condition at a predetermined distance from one display system comprising: the number of people participating in a trade transaction, performing one or more physical gestures by at least one person, pronouncing words, moving at least one person, interacting with at least one data element in at least one display system, physique of at least one person, the amount of hair on the head of at least one person, the vegetation on the face of at least one person, the height of at least one person, the color of the skin of at least one person, the presence of estimates on the face of at least one person, the length of time during which at least one person looks at one display system, the number of drinks distributed, and the type of drinks distributed; using a computing system using a content management and distribution system of a selected set of selection criteria and data representing at least one environmental condition when requesting data in a data warehouse to select content for distribution; and transferring the selected content to at least one display system of the computing system. 23. The method of claim 22, further comprising: associating an identifier with at least one interacting display system. 24. The method of claim 22, wherein receiving data representing at least one environmental condition of the at least one interactive display system comprises receiving data representing the distribution of at least one beverage. 25. The method of claim 22, further comprising the step of obtaining selection criteria from an interacting content provider. 26. The method of claim 22, further comprising the step of tracking content that is distributed in the at least one cooperative display system, and the step of storing data representing the tracked content. 27. The method of claim 26, further comprising the step of generating reporting data from the data of the tracked content. 28. The method of claim 22, wherein receiving data representing environmental conditions includes receiving data representing environmental conditions in accordance with a set schedule. 29. A computer-readable non-volatile storage medium containing computer-readable instructions that, when executed using a computing system, cause computational operations to be performed, including: selection in a computing system, using a content management and distribution system and based on at least one of the factors of the display system, at least one display system at least containing (i) the location of at least one display system, (ii) physical the size of the at least one display system, (iii) the physical orientation of the at least one display system, and (iv) the operational status of the at least one display system, a set of selection criteria to be used for identification and information to be displayed on one or more display systems; receiving, in a computing system, using a content management and distribution system, data representing at least one environmental condition that is collected by at least one environmental responsive device and operably interacting with at least one display system, wherein environmental conditions include at least one physical state of the environment associated with dispensing a beverage, wherein at least one display system is operatively connected to a set th communication providing at least one data service, comprising one of the voice service, TV service, broadband service compounds and at least one physical environmental condition at a predetermined distance from the at least one display system, comprising: the number of people, a bargain, one physical gesture made by at least one person, pronouncing words, moving at least one person, interacting with at least one data element in at least one display system, physique of at least one person, the amount of hair on the head of at least one person, the vegetation on the face of at least one person, the height of at least one person, the color of the skin of at least one person, the presence of cosmetics on the face of at least re of one person, the length of time during which at least one person looks at one display system, the number and type of drinks distributed; the use by the computing system, using the content management and distribution system, of a selected set of selection criteria and data representing at least one environmental condition in a data content request for data stored in a data warehouse to select content for distribution; and transferring the selected content to at least one display system of the computing system.

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