JP2017520874A - Content distribution platform for beverage purchase environment - Google Patents

Abstract

A system configured to manage distribution of content to one or more cooperating media / substrates in a beverage sales environment, the system configured to display one or more digital content Receiving data representative of environmental conditions for cooperating media / substrates, where the media / substrate is placed in a beverage environment (eg, at a bar / restaurant, hotel, or event) and when the system purchases a beverage The received data representative of the environmental condition is compared with selection criteria to identify content to be delivered to the media / substrate such that the selected content is delivered to one or more cooperating media / substrates. [Selection] Figure 1

Description

  The present invention relates to a content distribution platform for a beverage purchase environment.

  The rapid proliferation of electronic communication technology has enabled mass distribution of information. For example, e-mail, instant messaging, web browsers, and the like include media that distribute electronic information to large numbers of people very quickly. For example, electronic devices, including personal computers, mobile phones, personal digital assistants, smartphones, and television set-top boxes (eg, cable set-top boxes, satellite set-top boxes, etc.) give consumers access to information . The type and content of information that can be distributed with the latest communication technology varies greatly and includes everything from personal information to public advertising.

  Modern practices have influenced electronic communication technologies that distribute electronic content through many content distribution paradigms. Such a paradigm includes one or more choices that include, among other things, user behavior (ie, how users interact historically with previously distributed content), and terrain (eg, location-based search services) Determine distribution content according to established standards. The context of electronic content is also used when deciding where, when or to whom to distribute the electronic content. For example, a content provider may choose to distribute electronic sports content electronically during a special sports season to the user, that is, distribute football content during a football season. In addition, perhaps in the context of the most popular electronic content distribution network, the Internet, users can search the world wide web to identify and request selected electronic content so that they can electronically You can select the type of content you want to distribute.

  Thus, there is a system for data distribution. However, Applicants note that there is a need for an information distribution system that utilizes a new paradigm to distribute content during the user's beverage purchase experience that helps sell beverages in the surrounding context.

  This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to limit the scope of the claimed subject matter.

  The systems and methods described herein are predicated on one or more environmental conditions of one or more sustainable cooperating media / substrates (eg, digital displays), whether electronic or not. A selected content management and distribution paradigm enables the management and distribution of content to one or more cooperating media / substrates. In certain embodiments, the content distribution environment includes a content management and distribution engine operable to manage and distribute content to one or more cooperating media / boards (eg, digital displays), and one or more A command set having at least one command for commanding the content management and distribution engine to process data representing one or more environmental conditions of cooperating media / substrates (eg, digital display). In that embodiment, the content is distributed to one or more cooperating displays located within the beverage sales operating environment.

  In certain example operations, an exemplary content management and distribution engine may include one or more cooperating media / substrate (eg, digital display) identifiers and one or more cooperating media / substrate (eg, digital display). ). In operation of the example, an exemplary content management and distribution engine processes environmental condition data representing one or more environmental conditions of one or more cooperating media / substrates (eg, a digital display); Identify one or more environmental condition criteria to be applied and apply the one or more environmental conditions of the one or more cooperating displays. In operation of the example embodiment, the exemplary content management and distribution engine is responsive to any one or more of the identified environmental conditions, content provider sponsored programs, and / or applicable environmental condition criteria, Selected content can be distributed to the one or more cooperating media / substrates (eg, a digital display). In an exemplary embodiment, the exemplary content management and distribution engine tracks the distribution of content on cooperating media / boards (eg, digital displays) and has a display / with data representing the content being distributed. Output a storage report.

  In one embodiment, the medium / substrate may comprise a medium on which information can be presented to the consumer. For example, in certain embodiments, the medium may comprise a light emitting diode display, a liquid crystal display, or other suitable technology for electronically displaying information. In certain embodiments, the medium can include a display area that presents information in a non-electronic format. The media / substrate is placed at / on a physical location, such as a garbage container, billboard, vending machine, bench or other location accessible to potential observers, for example Can do.

  In certain embodiments, the media / substrate may further comprise one or more sensors or other machines that collect data regarding environmental conditions at or near the location of the media / substrate. For example, in an embodiment, the media / substrate is not limited to the number of people or vehicles that are near or pass through a particular medium / substrate at a particular time or period, and the location of the people / vehicle. A sensor system may be provided that operates to collect data including: In one embodiment, the media / board can be adapted to communicate data regarding the environmental condition with the content management and distribution system via a communication link.

  In certain embodiments, the content management and distribution engine can be adapted to collect and aggregate received data regarding the environmental condition. In some embodiments, the content management and distribution system can associate an identifier with each medium / board. Upon receiving data relating to environmental conditions from the media / board, the content management and distribution system can store the received data associated with an identifier corresponding to the media / board with which the data is associated.

  In one embodiment, a content management and distribution system processes the environmental status data and identifies content to be distributed to a special medium / substrate as a function of the environmental status data collected for the special medium / substrate. Can be adapted to do. For example, in one embodiment, a content management and distribution system may process the received environmental status data to identify those media / substrates that always have a large number of people passing through the media / substrate for a special period of time. it can.

  In one embodiment, the content management and distribution system is integrated into one or more beverage sales devices (eg, beer cock, soda fountain, ice tea vending machine, fountain water bottle, or wine bottle cock). One or more sensors are further provided to allow data relating to one of the environmental conditions surrounding the one or more beverage sales devices to be communicated to the content management and distribution system. In an exemplary / embodiment, the content management and distribution system processes environmental status data from one or more special media / substrates and / or beverage sales devices, and the special media / substrate and / or Depending on the environmental status data collected for the beverage sales device, it can be further configured to identify content to be delivered to a particular medium / substrate. For example, in one embodiment, the content management and distribution system may process one or more special locations closest to one or more cooperating media / substrates in a beverage sales environment to process the received environmental status data. One or more business transactions involving purchases of selected beverages may be identified and content to be delivered to the cooperating media / substrate may be selected based on the monitored business transactions. In an exemplary embodiment, the selected content includes a coupon for purchasing additional beverages (eg, a limited time coupon, a lifetime coupon, or a combination thereof), a selected prize (eg, a hat, a T-shirt, or Incentives to obtain prize points and / or premium products / services as part of a prize program used in obtaining beverage promotions (including posters) may be included.

  In one embodiment, the content management and distribution system provides special digital content to those media / substrates having a determined level commercial activity associated with the purchase of one or more selected beverages at a special date and time. Can manage the distribution of In some embodiments, the content can be distributed electronically or non-electronically to the media / substrate. The content can be received and displayed on the medium / substrate.

  The following description and the annexed drawings are set forth in certain detailed illustrative aspects of the present subject matter. However, these aspects are indicative of a few of the various ways in which the subject matter is utilized and where the claimed subject matter is intended to include all such aspects and their equivalents.

FIG. 1 is a block diagram of an exemplary computer processing environment in accordance with an embodiment of the systems and methods described herein. FIG. 2 is a block diagram of an exemplary networked computer processing environment in accordance with an embodiment of the systems and methods described herein. FIG. 3 is a block diagram illustrating the cooperation of representative components of an embodiment in accordance with the systems and methods described herein. FIG. 4 is a block diagram illustrating an illustrative block description of an exemplary content management and distribution system implementation in accordance with the systems and methods described herein. FIG. 5 is a block diagram of one or more cooperating components of an exemplary media / substrate in accordance with the systems and methods described herein. FIG. 6 is a block diagram illustrating an exemplary block description of an exemplary content management and distribution system implementation that operates as part of an exemplary beverage purchasing environment in accordance with the systems and methods described herein. FIG. 7 is a flowchart of an exemplary process for managing and / or distributing content in accordance with the systems and methods described herein. FIG. 8 is a flowchart of an illustrative process for identifying selected content for management / distribution in accordance with the systems and methods described herein. FIG. 9 is a flowchart of an illustrative process for identifying content selected for management / distribution as part of a beverage purchase environment in accordance with the systems and methods described herein. FIG. 10 is a flowchart of an illustrative process for distributing content selected for management / distribution as part of a beverage purchase environment in accordance with the systems and methods described herein.

  The claimed subject matter is now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of claimed subject matter. It will be apparent, however, that the claimed subject matter is practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing the claimed subject matter.

  As used in this application, the term “representative” is used herein for the purpose of illustration, illustration, or illustration. Any aspect or design described herein as “exemplary” is not necessarily to be construed as preferred or advantageous over other aspects or designs. Rather, use of the term “typical” is intended to present a concept in a concrete manner.

  Further, the term “or” is not an exclusive “or” but rather a generic “or”. That is, “X hires A or B” is intended to mean any natural inclusive combination, unless otherwise specified or apparent from the context. That is, if X hires A; X hires B; or X hires both A and B, then "X hires A or B" is satisfied under any of the above cases. Further, the nouns used in this application and the appended claims generally mean “one or more” unless specified to be singular or clear from the context. Is interpreted as follows.

  Still further, terms such as “system”, “component”, “module”, “interface”, “model”, etc. refer to computer-related, hardware, a combination of hardware and software, software, or running software. Intended to refer to either. For example, a component can be, but is not limited to being, a process running on a processor, a processor, an object, an executable, a thread executed, a program, and / or a computer. By way of illustration, both an application running on a controller and the controller can be a component. One or more components can exist within a process and / or executed thread, and components can be localized to one computer and / or assigned between two or more computers.

  Although the subject matter described herein is described in an illustrative illustration that processes the features / operations of one or more computer applications for a computer application having user-interactive components, the subject matter is not intended for these particular implementations. It is not limited to examples. Rather, the techniques described herein may be applied to any suitable type of user interactive component execution management method, system, platform, and / or apparatus.

  <Example computing environment>

  FIG. 1 illustrates a representative computer system 100 that can be used to perform various aspects of the systems and methods described herein. With reference to FIG. 1, computer system 100 may execute various computer applications 180. The computer application 180 comprises, for example, a computer application, a computer applet, a computer program, and other instructions that set the computer system 100 to operate to perform at least one function, operation, and / or series of processes. ing. The typical computer system 100 is controlled mainly by commands readable by a software-type computer. The computer readable instructions may include instructions for computer system 100 to store and access the computer readable instructions themselves. Such software is executed within a central processing unit (CPU) 110 that operates the computer system 100. In many known computer servers, workstations and personal computers, CPU 110 is implemented by a microelectronic chip CPU called a microprocessor. The coprocessor 115 is an arbitrary processor and, unlike the main CPU, performs additional functions or assists the CPU 110. CPU 110 can be connected to coprocessor 115 via interconnector 112. One common type of coprocessor is a floating-point coprocessor, also called a numerical or mathematical coprocessor, designed to perform numerical calculations faster and better than the general purpose CPU 110.

  In operation, the CPU 110 retrieves, decodes, and executes commands and transfers information to and from other resources via the system bus 105, which is the computer's main data transfer path. Such a system bus is connected to components in the computer system 100 and defines a medium for data exchange. The storage device connected to the system bus 105 includes a random access memory (RAM) 125 and a read only memory (ROM) 130. Such a memory comprises an electrical circuit that allows information to be stored and retrieved. ROM 130 typically contains stored data that cannot be modified. The RAM 125 is readable and can be changed by the CPU 110 or other hardware device. Access to the RAM 125 and / or ROM 130 can be controlled by the memory controller 120. The memory controller 120 can provide an address conversion function for converting a virtual address into a physical address as instructed.

  In addition, the computer system 100 can include a controller 135 that is responsible for communicating commands from the CPU 110 to terminals such as a printer 140, a keyboard 145, a mouse 150, and a data storage drive 155, for example. Display 165 is controlled by display controller 163 and is used to display the visual output generated by computer system 100. Such visual output can include text, diagrams, animated diagrams, audio, and video. Display controller 163 includes the electronic components required to generate a video signal that is sent to display 165. In addition, the computer system 100 can include a network adapter 170 that can be used to connect the computer system 100 to an external communication network 160.

  The computer system 100 can be adapted to be used, for example, to implement a content management distribution system, operator computer system, content provider computer system, and / or the media / substrate described herein.

<Example computer network environment>

  The computer system 100 described above can be deployed as part of a computer network. In general, the above description regarding a computer environment applies to both server computers and client computers deployed in a network environment. FIG. 2 illustrates a representative illustrative network computing environment with a server that communicates with a client device via a communications network 160 in which the devices and methods described herein may be used. As shown in FIG. 2, the server 205 is connected via a communication network 160 (fixed cable or wireless LAN, WAN, intranet, extranet, peer-to-peer network, virtual private network, Internet, or other communication network). Can be interconnected to many client computer environments. Client computer environments include, for example, tablet personal computer 210, mobile phone 215, phone 220, personal computer 100, personal digital assistant 225, smart watch 230, smartphone 235, and other wearable computing devices 240 (e.g., Google GLASS, FitBit etc.) can be included. In connection with the systems and methods described herein, the client computer environment may include environmental content, such as the number of passers-by that pass by the media / substrate 217 during a set period, or the purchase / sale of beverages from beverage sales devices. A media / substrate 217 can be further provided that can include electronic devices adapted to collect data and communicate the environmental status data to the server system 205. In one exemplary embodiment, the media / substrate 217 can be adapted to display (electronically or otherwise) the content received from the server system 205. In connection with the systems and methods described herein, the server 205 can be used, for example, to provide content management and distribution services as described herein.

  In a network environment where the communication network 160 is the Internet, the server 205 can be, for example, a hypertext transfer protocol (HTTP), a file transfer protocol (FTP), a simple object access protocol (SOAP), or a wireless application protocol (WAP). Dedicated server computer environment that can process and communicate data to or from the client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 via any of a number of well-known protocols It can be. Further, the networked computer environment 200 can use various data security protocols such as Secured Socket Layer (SSL) or Pretty Good Privacy (PGP). Each client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 goes to a web browser (not shown), or other graphical user interface (not shown), or server computer environment 205. An operating system 180 can be provided that can support one or more computer applications, such as a mobile desktop environment (not shown).

  During operation, a user (not shown) can interact with a computer application executing on the client computer environment to obtain the desired data and / or computer application. The data and / or computer application is stored in a server computer environment 205 and via a client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 over a representative communication network 160. And communicate with cooperating users. Participating users can request access to special data and applications stored in whole or in part in server computer environment 205. These data can be communicated between the client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 and the computer environment server for processing and storage. Server computer environment 205 can provide computer applications, processing and applets for data and application generation, certification, encryption and communication, as well as other computer environment servers (not shown), third parties. Application / data exchange can be realized in cooperation with a service provider (not shown), a network attached storage (NAS) and a storage area network (SAN).

  The media / substrate 217 is not limited to various components capable of displaying sustainable content electronically or otherwise (eg, flexible and / or inflexible liquid crystal displays, flexible and inflexible). It is understood that a flexible LED display, a substrate capable of receiving content represented by eco-friendly / recyclable materials) can be provided. Further, the sustainable content can be displayed on the cooperating media / substrate that is illustratively powered by a sustainable power source (eg, solar power, turbine power, or other sustainable power). It is understood that it may be possible to provide electronic content and / or content (eg, organic paint) shown on eco-friendly and / or recyclable media / substrates.

<Content management and distribution>

  FIG. 3 illustrates an exemplary content management and distribution environment 300 embodiment. Referring to FIG. 3, an exemplary content management and distribution environment 300 includes media / substrates 320 and 325-330. The media / substrates 320, 325, 330 are adapted to show information transferred from the content server computer environment 360. In certain exemplary embodiments, media / substrates 320, 325, and 330 may comprise display devices such as, for example, LCD displays, LED displays, or other devices or surfaces suitable for displaying information content. it can. In one exemplary embodiment, media / substrates 320, 325, and 330 comprise media or areas that receive and display information content via non-electronic means.

  Media / substrates 320, 325, and 330 are each adapted to receive and show distribution content 305, 310, 315 that can be received from server computer environment 360 via communication network 335 or other mechanism. . For example, in one embodiment, media / substrates 320, 325, and 330 can receive content 305, 310, 315 via communication network 335 and display the content electronically. In an exemplary embodiment, content can be delivered to media / substrates 320, 325, and 330 via other than network 335, for example, and displayed non-electronically. For example, the content can be included in a poster attached to a special medium / substrate.

  Distribution content 305, 310, 315 is displayed, viewed, communicated, surveyed, copied, searched, annotated, navigated, and / or printed from media / substrates 320, 325, and 330, respectively. It can be any information that can. In a specific embodiment or example, the distribution content 305, 310, 315 can be, for example, promotional data, safety information data, environmental status data, public notification data, and the like.

  Each of the media / substrates 320, 325, and 330 is further adapted to collect information about the environment at or adjacent to that particular periphery. For example, the media / substrates 320, 325, and 330 can include various sensor devices for collecting information about the surrounding environment. In an exemplary embodiment, the media / substrates 320, 325, and 330 are, for example, people, animals, machines, and / or passing through the media / substrates 320, 325, and 330 for a specific length of time or period. An infrared detector system can be provided that can detect, for example, a large number of entities, including vehicles. Media / substrates 320, 325, and 330 are adapted to sense additional environmental and weather conditions such as time, location, temperature, wind, brightness, precipitation, etc. closest to a particular media / substrate Sensor can be provided. In another exemplary embodiment, media / substrates 320, 325, and 330 can collect information regarding transactions such as commercial purchases that can be made adjacent to a particular substrate. Media / substrates 320, 325, and 330 can be adapted to collect any type of information regarding their ambient / environmental conditions. Such information is generally described herein as environmental status data. The term environmental conditions is not intended to be limiting and can include, without limitation, one or more environmental conditions experienced by one or more cooperating media / substrates. This one or more environmental conditions may include the location of the media / substrate, the size of the media / substrate, the traffic around or adjacent to the media / substrate (eg, number of people passing, number of people driving, Vehicle size), weather around the medium / substrate, and the like.

  Each of the media / substrates 320, 325, and 330 can be adapted to collect and / or store environmental status data that can be stored in association with the time at which the data was collected in an exemplary embodiment. . Media / substrates 320, 325, and 330 may be adapted to transfer data to server 360 via communication network 335 or via other means if the data is stored as environmental status data 349. . Media / substrates 320, 325, and 330 can be adapted to transfer the same data as it is collected. Alternatively or additionally, media / substrates 320, 325, and 330 may communicate data collected at specified / scheduled intervals as data is received by the content management and distribution engine. it can. For example, the data may be communicated at intervals of 15, 30, 45, 60 minutes.

  In certain embodiments, the data may be communicated over the network 335 by the media / substrate. Communication network 335 may comprise any communication technology suitable for electronic data communication, including, for example, WAN, LAN, Internet, wired, and wireless technologies.

  Content management and distribution engine 350 runs on server computer environment 360 and is adapted to manage digital content and control distribution of the digital content to media / boards 320, 325, and 330 according to the content and distribution paradigm. Has been. The content distribution guidelines 347 comprise rules and / or standards used by the content management and distribution engine 350 to confirm content appropriate for a particular media substrate. For example, in a preferred embodiment, the content distribution guidelines 347 indicate that specific content 342 or specific types of digital content should appear on the media / board for a period of time when the media / board has a specific level of people around it. , Can be specified. In one exemplary embodiment, content distribution guidelines 347 may specify that for other periods of time content 342 reflecting public notice should appear on media / boards that conform to a particular profile.

  Content management and distribution engine 350 refers to environmental status data 349 that is always collected and aggregated from media / substrates 320, 325, and 330 when applying content distribution guidelines 347 to identify data for distribution. be able to. The content management and distribution engine 350 can further identify distribution data to be distributed at a specific time with reference to the media / board / tracking / monitoring data 340. The media / substrate tracking / monitoring data 340 reflects the data collected for individual media / substrates. In one embodiment, the media / board / tracking / monitoring data is displayed, for example, for each medium / board, the content that has been distributed previously is displayed for how long the content is distributed when the content is distributed. The period when the specific medium / substrate was unavailable or scheduled to be unavailable, the reason why the particular medium / substrate was unavailable, and the like can be specified. In one exemplary embodiment, the content management and distribution engine 350 assigns a unique identifier to each media / board 320, 325, and 330 so that environmental status data 349 and media / board tracking / monitoring data 340 It can be stored in association with an identifier for the appropriate media substrate and easily retrieved for a particular substrate.

  Content management and distribution engine 350 is adapted to generate reports relating to all aspects of operation of the system. For example, reports and associated report data 345 can be generated in relation to content usage, ie what content was distributed, when that content was distributed, and to which media / board. Report 345 shows the operation of a special media substrate, ie what content is received, when that content is received, how much that content is displayed, and what environmental data is in the media / substrate for a special time Can be generated for Reports can be generated automatically at set or scheduled time intervals, but can be selectively generated in response to requests from the system operator and providers of digital content that can be requested from the system. You can also.

  FIG. 4 is a diagram of an exemplary implementation of a content management and distribution environment 400. Content management and distribution platform 420 has access to digital content 417, media / board / tracking / monitoring data 410, and report data 415. In an exemplary embodiment, the content management and distribution application 437 can be a software application that runs on the content management and distribution platform 420, and uses / executes distribution guidelines 439 (e.g., environmental condition criteria) for special purposes. The content to be delivered to the media substrate at a time can be determined. Environmental state data can be stored separately on the content management and distribution platform.

  In certain embodiments, the content management and distribution platform 420 can be operably connected to the media / substrate 425 (electrically or via, for example, manual monitoring), communicated to the content distribution computer environment 440, and An electronic connection may be made to the media / board operator computer environment 460 via a network. In certain embodiments, the communication network 435 may include a fixed-wired and / or wireless intranet, an extranet, a local area network, a wide area network, and the Internet.

  The media / board 425 collects environmental state data via programming instructions or other methods, communicates to the content management / distribution platform 420, and receives and displays the distributed content 450 from the content management / distribution platform 420. Can be adapted. In an exemplary operation, the media / substrate environment 425 includes a content management and distribution paradigm (eg, the distribution paradigm includes media / substrates including specific media / substrate sizes, media / substrate locations, etc.). Can be associated by the content management / distribution platform 420 depending on some environmental condition criteria).

  Participating user 430 interacts with media / substrate 425 in both active and passive capabilities. Participating users 430 can include, for example, people passing in the vicinity of the media / substrate 425, but can also include, for example, vehicles that pass in the vicinity. In some embodiments, the media / substrate 425 can have sensors that identify environmental condition data in the vicinity. The environmental state data can include information collected by sensors about the involved users 430, for example. For example, in an exemplary embodiment, the media / substrate 425 may include an infrared sensor that detects the time and speed when they are in the vicinity as well as nearby participating users 430. In certain embodiments, the exemplary media / substrate 425 may be equipped with one or more sensors that detect one or more physical environmental conditions. The one or more physical environmental conditions include the number of people passing through a particular medium / substrate 425, the occurrence of a commercial transaction, the occurrence of at least one physical gesture from at least one person, the occurrence of sound, the movement of at least one person, Interaction with at least one data element on at least one display system, at least one appearance, the amount of at least one hair, the presence of at least one dead hair, at least one height, at least one skin color, at least Including the presence of one makeup, and / or the length of time at least one person is viewing the representative media / substrate 425, and others.

  Participating user 430 can actively interact with media / substrate 425. For example, the participation / board can provide an interface that allows participating users 430 to enter information about themselves or the environment. User 430 can answer questions displayed on media / substrate 425 or enter information. The media / substrate 425 may further comprise hardware or software that receives all types of information from the user 430. For example, the media / board 425 may accept voice input, keyboard input, ie text, electromagnetic card input, identifier input, payment input, biometric scan, or any other mechanism that sends information from the user 430. Information gathered from users is communicated as environmental status data to a content management and distribution platform that is used by content management and distribution applications to determine which content should be distributed to the media / board. Thus, the participating user 430 receives input that triggers the distribution of content to the media / substrate 425 by contributing to one or more selected environmental conditions that satisfy one or more selected environmental condition criteria. Can be brought to the medium / substrate.

  Environmental status data collected on the media / substrate 425 can be communicated (electronically or otherwise) to the content management / distribution platform 420. The environmental condition data can be communicated in real time or at determined intervals. In response to receiving data representing the environmental state, the content management / distribution platform 420 executing the content management / distribution application 437 identifies the environmental state and the selected content 417 related to distribution to the medium / board 425 as the distribution content 450. Data representing the media / substrate environment 425 (eg, media / substrate tracking / monitoring data 410) is processed in accordance with one or more distribution guidelines 439 (eg, environmental condition criteria). Content management / distribution platform 420 may rely on various distribution criteria depending on various selection criteria including, for example, media / board location, weather conditions near the media / board, display size, and media / board operating conditions. 439 may be operable to select.

In an exemplary operation, content management / distribution platform 420 stores media / board tracking / monitoring data representing content delivered to media / board environment 425 and / or undelivered content and delivered content 417. And / or process the media / substrate tracking / monitoring data to generate report data 415 representing content 417 that has not been selected for distribution. In an exemplary operation, content management / distribution platform 420 can communicate with content provider computer environment 440 to communicate the generated report data. Further, in operation of the embodiment, depending on the received environmental status data (eg, no one has passed in the selected time period, time, weather, etc.), the content management / distribution platform 420 is responsible for the media / board environment. Operatively communicating with the 425, wherein the media / substrate 425 is responsive to one or more selected power management paradigms performed by the media / substrate environment 425,
It can be requested to power off.

  Content provider computer environment 440 is also communicatively connected to content management and distribution platform 420 via communication network 435. Content provider 445 can use environment 440 to access content management and distribution platform 420 for any number of reasons. For example, in an exemplary embodiment, content provider 445 can perform using provider computer environment 440 as follows: criteria for entering new content, modifying content, and / or viewing content for a particular item Change or select. Information entered in the provider computer environment 440 is communicated to and received by the content management and distribution system.

  Media / operator computing environment 460 is communicatively connected to content management and distribution platform 420 and media substrate 425 via communication network 435. In the media / operator computer environment 460, the media / substrate operator 465 can interact with the environment 460 to control the system. For example, the media / board operator 465 can enter preferences, rules, and / or criteria that determine what content is distributed and the environment in which the distribution occurs. The media / substrate operator 465 can input preferences, rules, and / or selection criteria that determine which distribution guidelines or rules should be utilized. The media / substrate operator 465 can enter content. Input by the operator 465 is received by the content management and distribution platform 420 and can be reflected along with the content 417 in one or more distribution guidelines. Media / substrate operator 465 can access system 460 to generate report 415.

  In this manner, the media / board operator 465 can set one or more selected environmental condition criteria as preferences regarding the distribution of content selected by the content provider 445. In an exemplary operation, such content provider 445 preferences are to communicate electronically to media / board operator 465 using provider computer environment 440 in communication with media / board operator 465 using communication network 435. Can do. Such environmental condition criteria may be communicated to content management / distribution platform 420 by content media / board operator 465 for processing and application of content 417. In an exemplary operation, such environmental condition criteria can be stored as distribution guidelines 439 that are processed by the content management / distribution application 427.

  FIG. 5 illustrates an exemplary media / substrate 500 that can be used, for example, in connection with the media / substrate of FIGS. As shown in FIG. 5, in one embodiment, exemplary media / substrate 500 includes communication component 510, display component 520 (operable to display electronic and non-electronic content), environmental state data aggregation. It includes media / substrate 505 with one or more cooperating components, including device 530 and data storage device 540 and others.

  In such an embodiment, the environmental state data aggregator 530 may comprise one or more electronic / non-electronic mechanisms / devices / sensors that collect data for one or more environmental states. For example, the environmental state data aggregator 530 can comprise an infrared sensor, a temperature sensor, a clock, or other device adapted to acquire relevant environmental data. The environmental state data aggregator 530 detects, for example, the number of people passing through a set physical location, the number of vehicles passing through a set physical location, and / or the weather near the set physical location. , Sensing and recording. In certain exemplary embodiments, environmental status data aggregator 530 can be adapted to acquire commercial activity in the vicinity of a particular medium / substrate. For example, the aggregator 530 can be adapted (by hardware and / or software) to record business transactions and / or purchases near a set physical location. Data relating to commerce can be received from a collaborative data collection component, such as, for example, a nearby vending machine, cash register, or other device adapted to record transactions. Further, the aggregator 530 monitors environmental conditions related to the operational status of the components of the media / substrate environment 500, including the media / substrate 505, communication component 510, display component 520, data storage device 540, and environmental status data aggregator 530. And can be adapted to record. For example, the aggregator 530 can be adapted to record whether any component is inoperable or operating at reduced capacity.

  The data recording device 540 can be adapted to store data related to the operation of the media / substrate environment 500, including, for example, data collected by the environmental status data aggregator 530. In general, the data collected by the aggregation device 530 and stored in the data storage device 540 is stored in relation to the time of collection. The data storage device 540 further comprises digital content that is displayed or transmitted by the media / substrate.

  The display component 520 can be adapted to display content that is transmitted to media / boards that are determined and managed by the content management and distribution application. Display component 520 can be any device and / or medium suitable for displaying the content and can include one or both of electronic or non-electronic displays. In certain exemplary embodiments, the display component may comprise, for example, an LED display, LCD display, computer monitor, or any other device suitable for displaying the associated content. In an exemplary embodiment, display component 520 can be constructed of flexible materials such as flexible light emitting diodes (LEDs) and liquid crystal displays (LCDs). In certain exemplary embodiments, display component 520 comprises a surface area adapted to receive information in a non-electronic printed form, such as on an advertising petal or other article suitable for display of information. be able to.

  The communication component 510 can be adapted to convey information between the media / board environment 500 and the content management and distribution application. The communication component 510 can comprise any device and / or network suitable for communicating relevant data including, for example, environmental status data and distribution content data. For example, the communication component 510 can comprise either a wireless or wired communication network and can use any related technology including, for example, LAN, WAN, and Internet technologies.

  In some implementations, the media / substrate environment 500 can comprise one or more sustainable energy collectors. For example, the media / substrate environment 500 can comprise a solar energy collector system. Alternatively or additionally, the media / substrate environment 500 can comprise a wind energy collector system. In certain embodiments, the sustainable energy source provides energy to operate the components of the media / substrate environment.

Some or all of the exemplary media / board environment 500 includes garbage containers, billboards, vehicles, buildings, vending machines, benches, bus stops, train platforms, airports, and floating billboards, and others. Can be physically arranged in a flexible and / or rigid form at various physical locations. Further, the environment can incorporate a substrate that includes ecologically friendly and recyclable materials.
In one illustrative operation, the exemplary media / substrate environment 500 can operatively cooperate with a content management and distribution platform to receive content for display and interaction. In the illustrative operation, according to the selected content management and distribution paradigm, the exemplary media / board environment 500 manages and / or manages various environmental state data related to communication to the cooperating content management and distribution platform. It can be operatively aggregated through one or more representative media / substrate environment components for use in selections related to distribution to the media / substrate by the cooperating content management and distribution platform.

  FIG. 6 is a diagram illustrating an example of a preferred beverage vending machine content and distribution environment 600. Content management and distribution platform 620 has access to digital content 635 (eg, sponsored content), media / board / tracking / monitoring data 630, and report data 625. In one embodiment, the content management and distribution application 640 can be software running on the content management and distribution platform 620 and can be distributed to determine the content to be distributed to the media / board at a particular time. Guidelines 645 (eg, environmental condition criteria) can be utilized / executed. Environmental status data can be stored separately on the content management and distribution platform 620.

  In some embodiments, the content management and distribution platform 620 is operatively connected to the media / substrates 650 and 665 (electronically or otherwise via, for example, manual monitoring), and one or more beverages Vending machine (eg, beer cock, soda cock, or wine cock) 605a, 605b, 605c, 605d, and / or 605e and a beverage vending machine monitoring device 610 operatively connected via a communication network 615 Can be connected electronically. In certain embodiments, the communication network 615 may comprise a fixed cable and / or a wireless intranet, a mobile network, an extranet, a local area network, a wide area network, or the Internet.

  The media / substrate 650 or 665 collects environmental status data 652 in a programmed or other manner and via one or more environmental status monitoring devices 652 (eg, camera, population density counter, infrared sensor, or GPS). Distributed content 650a that communicates to and receives from the content management and distribution platform 620 (eg, trigger content including content intended for illegal trading activity from one or more participating users 655) Can be configured to receive and display. In certain illustrative operations, the media / substrate environment 650 or 665 is a content management and distribution paradigm (eg, the distribution paradigm is a medium that includes a specific medium / substrate size, or a specific medium / substrate arrangement and others). Can be relied upon by the content management / distribution platform 620 in response to many environmental condition criteria).

  Participating user 655 interacts with media / substrate 650 or 665 in both active and passive capabilities. Participating users 655 can include, for example, people who pass in the vicinity of the media / substrate 650 or have the media / substrate 665, but also, for example, within a close distance of the media / substrate 650 or 665 The total number of beverages selected can be included. In some embodiments, the media / substrate 650 or 665 can have sensors that identify nearby environmental condition data. The environmental status data may include, for example, the involved user 655, the type of beverage located near the media / substrate 650 or 665, and / or one or more beverage vending machines (eg, beer cook, soda cook, or wine cook ) Selected beverages sold by a selected beverage vending machine with data collected from a representative beverage sales monitoring device 610 operatively connected to 605a, 605b, 605c, 605d, and / or 605e The information collected by the environmental condition monitoring device 652 can be included for the number / frequency / timing. For example, in an exemplary embodiment, the media / substrate 650 includes an infrared camera and / or GPS sensor to detect the involved user 655 in the vicinity and / or the type of beverage purchased or purchased by the involved user 655. be able to. Further, in certain embodiments, the media / substrate 665 includes a GPS sensor and involves one or more business benefits (eg, discounts, giveaways, or rewards) associated with purchasing a preferred beverage 660. A collaborative application (not shown) for communicating with a content management / distribution platform 620 for use in selecting and distributing content aimed at an involved user 655 that owns the media / substrate 665 that the Can determine the location of the involved user 655 who owns the media / substrate 665 used.

  The involved user 655 can actively interact with the media / substrate 650 or 665. For example, the media / substrate may provide an interface that allows participating users 650 or 665 to enter information about themselves or the environment for the media / substrate 650 or 665. User 655 can engage in a small game displayed on media / substrate 650 or 665 to answer questions or enter information. The media / substrate 650 or 665 may further comprise hardware or software that receives all types of information from the user 655. For example, the media / substrate 650 or 665 accepts voice input, gesture input, keyboard input, ie text, electromagnetic card input, identification input, payment input, biometric scan, or any other mechanism that conveys information from the user 655 Can do. The information gathered from the user is communicated as environmental status data to a content management and distribution platform 620 that is used by the content management and distribution application 640 to determine what content should be distributed to the media / substrate 650 or 665. The Thus, the participating user 655 media information that causes distribution of the content to the media / substrate 650 or 665 by contributing to one or more selected environmental conditions that meet one or more selected environmental condition criteria. / Substrate 650 or 665 can be input.

  Environmental status data collected by the media / substrate 650 or 665 and / or the beverage vending machine monitoring device 610 can be communicated (electronically or otherwise) to the content management / distribution platform 620. Environmental status data can be conveyed in real time or at set intervals. The content management / distribution platform 620, which executes the content management / distribution application 640 in response to receiving data representing environmental conditions, illustratively to identify digital content 635 related to distribution to the media / board distribution content 650a. Operable to process environmental status data and data representing media / substrate 650 or 665 (eg, media / substrate tracking / monitoring data 630) in accordance with one or more distribution guidelines 645 (eg, environmental status criteria) It is. The content management / distribution platform 620 can include, for example, the location of the media / substrate 660 or 655, the weather conditions near the media / substrate 660 or 655, the display size of the media / substrate 660 or 655, and the operating status of the media / substrate 660 or 655. , And / or operable to select specific distribution guidelines 645 depending on various selection criteria, including commercial activities related to the sale of beverages near media / substrate 660 or 655, and others It can be.

  In the exemplary operation, the content management / distribution platform 620 can store media / board tracking / monitoring data representing content delivered to and / or not delivered to the media / board environment 650 or 665, and The media / substrate tracking / monitoring data can be processed to generate report data 625 representing content 635 to be distributed and / or content 635 not selected for distribution. In the illustrative operation, content management / distribution platform 620 can communicate with content provider computer environment 670 to communicate the generated report data. Further, in the exemplary operation, the content management / distribution platform 620 depends on received environmental condition data (eg, no one has passed through a particular medium / board with respect to a selected period, date, weather, etc.). Operatively communicates with the media / substrate environment 650 or 665 and the media / substrate 650 or 665 is powered off according to one or more selected power management paradigms implemented by the media / substrate environment 650 or 665 You can ask to do it.

  As shown in FIG. 6, the exemplary beverage vending machine content management and distribution environment 600 further comprises a content provider computer environment 670 operable to electronically cooperate with the content management and distribution platform 620. Can do. The content provider computer environment 670 can operatively communicate data to the content management and distribution platform 620 via the communication network 615. Content provider 675 can access content management and distribution platform 620 using computer environment 670 for a number of reasons. For example, in one embodiment, content provider 675 uses content provider computing environment 670 to change or select new content input, content changes, and / or criteria for representing content for a particular item. The above functions can be achieved. Information entered into the content provider computer environment 670 is communicated to and received by the content management and distribution platform 620 for use in selecting and distributing the content 650a.

  In one exemplary operation, a participating user 655 can participate in a vending machine environment 600 and purchase a favorite beverage 660 that can be sold from one or more beverage vending machines 605a-605e. Illustratively, when a beverage 660 is being sold from one or more beverage vending machines 605a-605e, a representative vending machine communicatively connected to the one or more beverage vending machines 605a-605e. The monitoring device 610 can operatively communicate data 660 representing the sale of the beverage (eg, beverage sales environmental status data) to the content management and distribution platform 620 for processing via the communication network 615. In response to receiving the beverage sales environmental status data, the content management and distribution platform 620 may include one or more media / substrates in the vicinity of the beverage vending machine that sells the preferred beverage (eg, 605a-605e). Digital content 635 for communication to 650 or 665, i.e. selected delivery content with an association or background to beverage 660 purchased by user 655, can be operatively selected. In one illustrative operation, the selected and distributed content 650 includes one or more coupons, one or more rewards, one or more incentives, one or more redeemable prizes, and others. One or more coupons, one or more rewards, one or more incentives, one or more redeemable prizes, etc. with various data and / or user interacting with the media / substrate And data representing a small game that can be won.

  In one exemplary operation, an engaged user 655 runs an application on the media / board 665 that collaboratively communicates with the content management and distribution platform 620 over the communication network 615 and is used by the content management and distribution platform 620. Provide data representing a user's specific beverage purchase profile (eg, beverages of other types, styles, brands and prices preferred by the user and other demographic information), and a particular user's profile (eg, a specific type) Select specific content 635 for a user that will be related to that particular user based on a coupon, such as a meal or promotional product, for a beverage or beverage-related product of style, brand, and / or price be able to.

  FIG. 7 is a flowchart of exemplary processing performed by the illustrative content management and distribution platform of FIGS. At block 700, the content management and distribution application associates the identifier with one or more cooperating media / substrates and platforms. Thus, each medium / board is associated with an identifier used by the content management and distribution system to store the particular medium / board and identify the data to be delivered to the medium / board.

  At block 710, environmental status data is processed to help be used in identifying content to be distributed. Environmental content data is collected on the media / substrate as described above. The environmental content data may include, for example, the number of people passing through one or more media / boards, the number of vehicles passing through one or more media / boards, the weather near one or more media / boards, and one Purchases made in the vicinity of these media / substrates can be included. Environmental content data is communicated to a content management and distribution system that is stored in association with an identifier corresponding to the particular medium / substrate from which the data was obtained.

  In addition to the environmental content data aggregation, the content management and distribution system determines a set of environmental state selection criteria to be applied to the environmental content data in order to identify the content to be distributed. Different environmental state selection criteria may be used depending on any number of factors. For example, environmental condition selection criteria can include, for example, time or season, the location of the one or more media / substrates, the size of the one or more media / substrates, the weather near the one or more media / substrates, and The selection can be based on the operational state of the one or more media / substrates. These inputs can then be used to identify a set of selection criteria that are used to query environmental status data.

  At block 720, one or more environmental condition criteria are applied to identify selected content to be delivered to the one or more media / substrates. The content management and distribution application can apply relevant content distribution guidelines or status criteria, for example, to environmental status data to determine which content should be distributed on which media / substrates. For example, a content distribution / distribution guideline states that media / boards with a number of people located in a special area and set nearby during a special time frame should receive a special set of content That can be specifically mentioned. The content state selection criteria may be, for example, one or more media / boards that have a certain traffic threshold (ie, the number of people or vehicles passing through the neighborhood) in the vicinity or proximity of a particular advertisement or public A candidate for receiving notifications. Content status selection criteria may be, for example, media / boards that have a special location, experience special weather conditions, and / or have commerce taking place nearby are candidates for receiving special advertisements. is there.

  At block 730, the content management and distribution system manages the distribution of the specified selected content to the one or more cooperating media / substrates. The system may be responsible for managing, for example, the content to be distributed, the media / board to which the content is to be distributed, the time at which the content is to be distributed, the means to which the content is to be distributed, and / or the distribution Distribution can be managed by identifying the person. The content management and distribution system can communicate selected data over a communication network to the data and time identified system. The selected data can be displayed on the media / substrate by electronic means such as, for example, an LCD display. In an embodiment, the content management and distribution system can manage the distribution of content, for example, by specifying that special content should be communicated manually. The content can be displayed on the surface of the media / substrate in a non-electronic format.

  At block 740, information related to content delivered to the media / substrate is tracked and / or monitored along with unselected content. In an exemplary embodiment, the tracked information includes, for example, the distributed content, the media / board on which the content was distributed, the time when the content was distributed, the time period during which the content was displayed, etc. Can do. Tracking and monitoring data is stored for later retrieval.

  At block 750, one or more reports are generated for display / storage. Reports can be generated from any and all data collected by the content management and distribution platform. For example, the report can be generated from tracking and monitoring data. Reports can be generated for any number of purposes and for any number of items. For example, a report can be generated that illustrates not only the special content that was distributed, but also the content that was not selected for distribution. A report can be generated that illustrates the operation of a particular media / substrate. The report is generated at set intervals or upon request by a content provider and / or system operator. The report data is stored for later retrieval.

  FIG. 8 illustrates an exemplary process that may be performed by the exemplary content management and distribution platform of FIGS. At block 800, one or more environmental condition criteria are defined to associate the selected content with one or more selected environmental condition criteria. In certain embodiments, such environmental condition criteria may include the media / substrate placement, the size of the media / substrate, and the operational status of the media / substrate, as well as others. Selected content can be identified for distribution to one or more cooperating media / substrates based on the environmental condition criteria. In some embodiments, the car advertisement (ie, representative selected content) has an appropriate size to display a car-type advertisement and is close to a gas station (eg, environmental condition criteria). In relation to distribution to cooperating media / substrates located in

  At block 810, environmental content data is collected on the media / substrate as described above. The environmental content data may include, for example, the number of people passing through one or more media / boards, the number of vehicles passing through one or more media / boards, the weather near one or more media / boards, and 1 Commerce (e.g., soda purchases) made in the vicinity of one or more media / substrates can be included. The environmental content data is communicated to a content management and distribution system that is stored in association with the particular medium / substrate from which it was obtained.

  At block 820, environmental condition criteria are applied to the collected environmental condition data to distribute which selected content to one or more cooperating media / substrates experiencing one or more environmental conditions. Identify what to do. The content management and distribution application applies to relevant content distribution guidelines / criteria / rules to determine which content should be distributed on which media / board. For example, content distribution / delivery guidelines specify that media / boards that are located in a special area and have a set number of individuals in the vicinity for a special time frame should receive a special set of content. Can be mentioned.

  At block 830, the identified content is distributed to cooperating media / substrates. The selected data is communicated electronically over a communication network. In other embodiments, the content can be communicated by other means such as, for example, manually.

  At block 840, the content management and distribution platform tracks information related to content not selected for distribution as well as content distributed to the media / board. In an exemplary embodiment, the relevant information that is tracked includes, for example, distributed content, the media / board on which the content was distributed, the time that the content was distributed, the time period during which the content was displayed, etc. Can be included. The tracking and monitoring data is stored for later retrieval.

  At block 850, the content management and distribution platform generates one or more reports. The report is stored and / or displayed. The report can reflect information related to the distributed content, but can also reflect information about the content that was not selected for distribution.

  FIG. 9 is a flowchart of exemplary processing performed by the exemplary content management and distribution platform of FIGS. 3, 4, and 6 operating as part of the exemplary vending machine environment 600 of FIG. At block 900, the content management and distribution application may associate the identifier with a cooperating media / board as part of a representative vending machine environment (eg, 600 in FIG. 6). In this way, each media / board is associated with an identifier that is used by the content management and distribution system to store data related to the particular media / board and to identify data related to the delivery to that medium / board. ing.

  At block 910, environmental status data is processed to aid in use to identify content for distribution. The environmental content data may include, for example, the number of people passing through one or more media / substrates, the number of special types of beverages sold near one or more media / substrates, and / or the one or more The number of different types of beverages in the vicinity of the other media / substrate, as well as others. The environmental content data is communicated to a content management and distribution system that is stored in association with an identifier corresponding to the particular medium / substrate from which the data was obtained.

  In addition to aggregating environmental content data, the content management and distribution system determines a set of environmental state selection criteria that should be applied to environmental content data to identify content for distribution. Different environmental state selection criteria can be utilized depending on any number of factors. For example, time of day or season, the location of the one or more media / substrates, the size of the one or more media / substrates, the weather near the one or more media / substrates, and the one or more media / substrates Operating state, one or more types of events (eg, sporting events, theater events, movie shows, or game events) that exist near the media / substrate, and the progress of events that exist near the media / substrate (E.g., beginning, middle, end, break, or halftime), the outcome of the event, or the number of attendees at the event as well as other event characteristics. These inputs can then be used to identify a set of selection criteria that are used to query environmental status data.

  At block 920, one or more environmental condition criteria are applied to identify selected content to be delivered to the one or more media / substrates. The content management and distribution application can apply relevant content distribution guidelines or status criteria, for example, to environmental status data to determine which content should be distributed on which media / substrates. For example, content distribution / distribution guidelines may be based on special sales / purchase or beverage inquiries based on beverage sales, purchases, or beverage inquiries that are located in special areas and have a number of people set nearby during a special time frame. A specific set of content should be received. The content state selection criteria are candidates for receiving one particular advertisement or public notice, for example, one or more media / boards that have a certain person's traffic threshold in the vicinity or proximity. Content state selection criteria may be, for example, media / substrates that have a special location, experience special weather conditions, and / or have nearby business transactions (eg, beverage purchases) Candidates for receiving advertisements.

  At block 930, the content management and distribution system manages the distribution of the specified selected content to the one or more cooperating media / substrates. The system may be responsible for managing, for example, the content to be distributed, the media / board to which the content is to be distributed, the time at which the content is to be distributed, the method the content is to be distributed, and / or the distribution. Distribution can be managed by identifying the person. The content management and distribution system can communicate selected data to the system with the data and time identified via a communication network. The selected data can be displayed on the media / substrate by electronic means such as, for example, an LCD display. In an exemplary embodiment, the content management and distribution system can manage the distribution of content, for example, by specifying that special content should be communicated manually. The content can be displayed on the surface of the media / substrate in a non-electronic format.

  At block 940, information related to content delivered to the media / substrate is tracked and / or monitored along with unselected content. In an exemplary embodiment, the tracked information includes, for example, distributed content, the media / board on which the content was distributed, the time that the content was distributed, the time period during which the content was displayed, or a reward ( For example, coupons, rewards or giveaways) can be included. Tracking and monitoring data is stored for later retrieval.

  At block 950, one or more reports are generated for display / storage. Reports can be generated from any and all data collected by the content management and distribution platform. For example, the report can be generated from tracking and monitoring data. Reports can be generated for any number of purposes and for any number of items. For example, a report can be generated that illustrates not only the special content that was distributed, but also the content that was not selected for distribution. A report can be generated that illustrates the operation of a particular media / substrate. The report is generated at set intervals or upon request by a content provider and / or system operator. The report data is stored for later retrieval.

  FIG. 10 illustrates exemplary processing performed by the example content management and distribution platform of FIGS. 3, 4, and 6 operating as part of the example vending machine environment 600 of FIG. At block 1000, one or more environmental condition criteria are defined to associate the selected content with one or more selected environmental conditions. In certain embodiments, such environmental condition criteria include: media / substrate location, weather near the media / substrate, size of the media / substrate, commercial activity near the media / substrate (eg, beverage transactions , Inquiries, or repurchases), and / or the operating state of the media / substrate, as well as others. Based on the environmental condition criteria, the selected content is identified for distribution to one or more cooperating media / substrates. In one embodiment, the advertisement for the selected beverage and associated material (ie, representative selected content) has an appropriate size to display a beverage type advertisement and a vending machine environment. (E.g., environmental condition criteria) can be associated with distribution to cooperating media / substrates placed on (bar / restaurant, hotel, or event boulevard).

  At block 1010, environmental content data is collected on the media / substrate as described above. Environmental content data may include, for example, the number of people passing through one or more media / substrates, the number and type of beverages near one or more media / substrates, the weather near one or more media / substrates, and Commerce (e.g., beverage purchases) conducted near one or more media / substrates can be included. The environmental content data is communicated to a content management and distribution system that is stored in association with the particular medium / substrate from which it was obtained.

  At block 1020, environmental condition criteria are applied to the collected environmental condition data to determine which selected content is on one or more cooperating media / substrates experiencing one or more environmental condition data. Specify whether to distribute. The content management and distribution application applies relevant content distribution guidelines / criteria / rules to determine which content should be distributed on which media / board. For example, a content distribution / distribution guideline states that a media / board with a set number of people who have been placed in a special area and purchased a specific beverage nearby during a special time frame may have a special set of content. It can be specifically mentioned that it should be received.

  At block 1030, the identified content is distributed to cooperating media / substrates. The selected data can be communicated electronically via a communication network. In other embodiments, the content can be communicated in other ways, such as manually.

  At block 1040, the content management and distribution platform tracks information related to content that is not selected for distribution as well as content that is distributed to the media / board. In some implementations, the relevant information tracked can include, for example, delivered content, the media / board on which the content was delivered, the time that the content was delivered, or the time period during which the content was displayed. . The tracking and monitoring data is stored for later retrieval.

  At block 1050, the content management and distribution platform generates one or more reports. The report is stored and / or displayed. The report can reflect information related to the distributed content, but can also reflect information about the content that was not selected for distribution.

  Thus, systems and methods for managing and distributing digital content are disclosed. In one exemplary embodiment, the content is selected for distribution based in part on the environmental conditions of the device on which the electronic content is to be displayed. The examples and aspects disclosed herein are for illustrative purposes only. Additional embodiments not explicitly disclosed are included in the intended embodiments. For example, any type of environmental state data can be collected and used in determining content to be distributed. Furthermore, any type of criteria / guidelines / rules can be used to identify content for distribution to a particular media / substrate. The methods and applications of the disclosed system described herein can be performed by computer-executable instructions stored on one or more computer-readable media or conveyed by any suitable type of signal. The method can be performed at least in part manually. The method steps may be performed by software or a combination of software and hardware, as well as in any of the methods described above. The computer-executable command can be the same process executed by a single or a plurality of microprocessors, or multiple processes executed by a single or a plurality of microprocessors. The method can be repeated as many times as necessary, and the steps of the method can be performed in any suitable order.

  The subject matter described herein can operate in the general context of, for example, computer-executable instructions, such as program modules that are executed by one or more components. Generally, program modules include routines, programs, objects, data structures, etc. that perform particular tasks or implement particular abstract data types. Typically, program modules can be combined or partitioned as needed. Although the above description relates generally to computer-executable instructions for a computer program and / or a computer program executing on multiple computers, the user interface, method and system may be executed in combination with other program modules. it can. Generally, program modules include routines, programs, objects, data structures, etc. that perform particular tasks and / or implement particular abstract data types.

In addition, single processor or multiprocessor computer systems, minicomputer devices, general purpose computers, personal computers, stand alone computers, portable computers, wearable computer devices, microprocessor-based or programmable consumer electronics, and the like As well as partitioned computer environments in which tasks are performed by remote processing devices linked via a communications network. In a partitioned computer environment, program modules can be located in both local and remote memory storage devices. The methods and systems described herein are implemented on a computer-readable medium having computer-executable instructions and signals (eg, electronic signals) generated to transmit such information over a communication network, for example. be able to.
Although the subject matter is described in terms specific to structural features and / or methodological acts, the subject matter defined in the appended claims is necessarily limited to the particular features or acts described above is not. Rather, the specific features or acts are disclosed as exemplary aspects of implementing the claims.

  Of course, it is not possible to describe every possible combination of components and methods that fall within the scope of the claimed subject matter, and many more combinations and permutations of the subject matter are possible. Although a particular feature is disclosed with respect to only one of many embodiments, that feature may be used in other embodiments of the subject matter as desired and advantageous with respect to known or particular applications. Can be combined with one or more features.

  Further, it should be appreciated that many aspects described herein can be implemented on portable computing devices, and that other aspects can be implemented across distributed computer platforms. Similarly, many aspects described herein can be implemented as a set of services. It will be appreciated that the systems and methods described herein are amenable to many modifications and alternative arrangements. There is no intent to limit the systems and methods described herein to the specific configurations described herein. On the contrary, the systems and methods described herein are intended to cover all modifications, alternative configurations, and equivalents that fall within the spirit of the systems and methods described herein.

  Also, the systems and methods described herein can be implemented in a variety of electronic environments (including both non-wireless and wireless computer environments), partial computer environments, and real-world environments. Many of the techniques described herein are performed in hardware or software, or a combination of both. Preferably, a computer network, a processor, a server, a storage medium readable by a processor (including volatile and non-volatile memory and / or storage elements), at least one input device, and a program comprising at least one output device It is executed in a computer environment that maintains a possible computer. Computer hardware logic cooperating with the various command sets is applied to the data to perform the functions described above and generate output information. The output information is applied to one or more output devices. Programs used by typical computer hardware can preferably be executed in various programming languages, including high-level procedural or object-oriented programming languages, to communicate with a computer system. Illustratively, the apparatus and methods described herein can be implemented in assembly or machine language, if desired. In any case, the language can also be a compiled or interpreted language. Each such computer program is preferably stored on a storage medium or device (ROM or magnetic disk) that configures the computer when the computer reads the storage medium or device to perform the processing procedures described above. And readable by a general or special purpose programmable computer to operate. The apparatus can also be viewed as being implemented as a computer readable storage medium that causes the computer to operate in a special and predetermined manner.

  While exemplary embodiments of the systems and methods described herein have been described in detail above, those skilled in the art will be able to practice from the novel teachings and advantages described herein in exemplary embodiments. It will be readily appreciated that many additional changes are possible without departing. Accordingly, these and all such modifications are meant to be included within the scope of the systems and methods described herein.

  What has been described above includes examples of the claimed subject matter. Of course, it is not possible to describe every conceivable combination of components or methodologies for the purpose of explaining the claimed subject matter, but those skilled in the art can make many more combinations and permutations of the claimed subject matter. Can be recognized. Accordingly, the claimed subject matter is intended to embrace all such alterations, modifications and variations that fall within the spirit and scope of the appended claims. Further, to the extent that the term “includes” is used in either the detailed description or in the claims, the term “includes” is used as a transitional word in the claims. It is intended to be inclusive in a manner similar to the term “including” where “including” is interpreted.

  The systems and methods described herein can be better defined by the following representative claims.

<Cross-reference of related applications>

  This application was filed on August 29, 2008 and has the name "Content Distribution Platform" and now claims US application 12 / 201,205, which is US Patent 8,363,618, August 29, 2012 International PCT application, which is a continuation-in-part of US application 13 / 659,155, filed in the United States and having the name “content distribution platform,” the contents of which are hereby incorporated by reference in their entirety.

Claims (29)

A content management and distribution system used in a beverage sales environment,
At least one computer processor; and computer memory communicatively coupled to the at least one computer processor;
The computer memory is
By the content management and distribution system, (i) the location of at least one display system, (ii) the physical size of the at least one display system, (iii) the physical orientation of the at least one display system, and (iv ) Selecting a set of selection criteria used to identify information to be displayed on the at least one display system based on at least one display system factor including at least one of operating states of the at least one display system; Step;
Receiving, by the content management and distribution system, data representing at least one environmental state collected by one or more environmental state detection devices operatively associated with the at least one display system, the environmental state comprising: Including at least one physical environmental condition associated with selling beverages, wherein the at least one display system provides at least one data service including one of a voice service, a television service and a broadband connection service At least one physical environmental condition that is operatively connected to a communication network and that occurs within a set distance from the at least one display system includes:
Number of people, occurrence of commerce, occurrence of at least one physical gesture, utterance of spoken language, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair present, at least one height, at least one skin color, at least one makeup present, at least one The length of time that the user looks at the at least one display system, the number of beverages being sold, or the type of beverage being sold;
The content management and distribution system applies the selected set of selection criteria and the data representing the at least one environmental state in interrogating content data present in the data accumulation and selects the content to be distributed And storing computer-executable instructions that cause the content management and distribution system to perform an operation comprising: transmitting the selected content to at least one display system.   The system of claim 1, wherein the selected content includes at least one of text content, graphic content, video content, and audio content.   The system of claim 2, wherein the at least one display system includes an existing display unit.   The at least one display system includes a mobile phone, a smartphone, an advertising tower, a guidance display unit, an emergency information display unit, an electronic bulletin board, a television, an interactive operation ordering unit, a tablet computer device, a personal computer, a wearable computer, and a smart watch. And at least one of a mobile-enabled monitoring device.   5. The at least one environmental condition detection device is incorporated in at least one cooperating component that includes the at least one display system and at least one beverage sales device. system.   The system of claim 5, wherein the digital communication network includes a wireless communication network.   The system of claim 5, wherein the selected content is overlaid on other content that can be displayed on at least one display system including at least one television content and public notification content.   The selected content is selected based on at least one environmental condition including a connection to a selected subscription-based data service, wherein the subscription-based data service includes a user interface application. The system according to claim 7.   9. The system of claim 8, wherein the selected content is selected based on at least one environmental condition that includes interaction with a user interface application.   The computer memory causes the content management and distribution system to perform further operations including at least one command for tracking content stored on the at least one display system and storing the tracked content therein. The system of claim 1 including stored computer-executable instructions.   The computer memory includes computer executable instructions stored therein that cause the content management and distribution system to perform further operations including at least one instruction to generate report data from data representing the tracked content. The system of claim 10, wherein:   The at least one display system is configured to receive content according to at least one command provided by the content management and distribution system and to display the received content. The system according to 1.   Executing at least one computer command that operates in cooperation with the at least one environmental condition detection device and that processes data representing at least one environmental condition detected by the at least one environmental condition detection device; 6. The system of claim 5, further comprising at least one integrated computer processor that operates on the system.   The at least one environmental condition detection device includes at least one camera, at least one motion sensor, at least one person counter, a communication network router, a credit card terminal, a weather station, a thermostat, a flow meter, an electric meter, an audio microphone, a game 14. The system of claim 13, including at least one of a console type controller, a remote control, a smart phone, a tablet computer device, a keyboard, a pointing device, and a touch display panel.   The system of claim 1, wherein the at least one display system includes a display panel that displays content.   The at least one display system includes at least one of a light emitting diode display, a liquid crystal display, and a display panel having a first portion including a light emitting diode display panel and a second portion having a liquid crystal display portion. The system according to claim 15.   The system of claim 16, wherein the at least one display system is configured to electronically receive content from the content management and distribution system.   The at least one display system is a computer operable to cooperate with a display configured to display content, and at least one environmental condition detection device configured to detect the at least one environmental condition. The system of claim 1, including a processor and a communication component configured to communicate with the content management and distribution system.   The system of claim 18, wherein the at least one display system further includes a data storage device.   The at least one display system is configured to receive input from an operator, the input being voice, text, biological data, payment data, gesture data, demographic data, and beverage identification The system of claim 1, including at least one of the data.   And further comprising at least one data storage device operable to store content to be distributed, guidelines for content to be distributed, tracking data identifying previously distributed content, and report data. The system according to claim 1. A computer-implemented method for content management and / or distribution comprising:
In a computer system, the content management and distribution system allows (i) the location of at least one display system, (ii) the physical size of the at least one display system, and (iii) the physical orientation of the at least one display system. And (iv) selection criteria used to identify information to be displayed on the at least one display system based on at least one display system factor including at least one of the operating states of the at least one display system. Selecting a set of;
Receiving at the computer system data representing at least one environmental condition collected by the content management and distribution system by one or more environmental condition detection devices operatively associated with the at least one display system; The environmental condition includes at least one physical environmental condition associated with selling beverages, and the at least one display system includes at least one of a voice service, a television service, and a broadband connection service. At least one physical environmental condition that is operatively connected to a communication network that provides data services and that occurs within a set distance from the at least one display system includes:
Number of people, occurrence of commerce, occurrence of at least one physical gesture, utterance of spoken language, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair present, at least one height, at least one skin color, at least one makeup present, at least one The length of time that the user looks at the at least one display system, the number of beverages being sold, or the type of beverage being sold;
In the computer system, the content management and distribution system applies and distributes the selected set of selection criteria and the data representing the at least one environmental state in querying content data present in data storage. Selecting the content to be selected; and transmitting at the computer system the selected content to at least one display system.   The method of claim 22, further comprising associating an identifier with the at least one cooperating display system.   The step of receiving data representative of the at least one environmental condition of the at least one cooperating display system includes receiving data representative of sales of at least one beverage. 23. The method according to 22.   The method of claim 22, further comprising receiving selection criteria from cooperating content providers.   The method of claim 22, further comprising: tracking content delivered to the at least one cooperating display system and storing data representing the tracked content.   27. The method of claim 26, further comprising generating report data from data representing the tracked content.   23. The method of claim 22, wherein receiving data representing an environmental condition includes receiving data representing an environmental condition in response to a schedule. A non-volatile computer readable medium containing computer readable instructions, wherein the computer readable instructions are executed by a computer system by a computer system and by the content management and distribution system (i) at least one At least one display system position, (ii) a physical size of the at least one display system, (iii) a physical orientation of the at least one display system, and (iv) an operating state of the at least one display system. Selecting a set of selection criteria used to identify information to be displayed on the at least one display system based on at least one display system factor including one;
Receiving at the computer system data representing at least one environmental condition collected by the content management and distribution system by one or more environmental condition detection devices operatively associated with the at least one display system; The environmental condition includes at least one physical environmental condition associated with selling beverages, and the at least one display system includes at least one of a voice service, a television service, and a broadband connection service. At least one physical environmental condition that is operatively connected to a communication network that provides data services and that occurs within a set distance from the at least one display system includes:
Number of people, occurrence of commerce, occurrence of at least one physical gesture, utterance of spoken language, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair present, at least one height, at least one skin color, at least one makeup present, at least one The length of time that the user looks at the at least one display system, the number of beverages being sold, or the type of beverage being sold;
In the computer system, the content management and distribution system applies and distributes the selected set of selection criteria and the data representing the at least one environmental state in querying content data present in data storage. Selecting selected content; and, in the computer system, transmitting the selected content to at least one display system;
A readable medium characterized by causing the computer system to perform an operation including:

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