JP2017520874A5 - - Google Patents

Description

Beverage distribution environment content distribution platform

The present invention relates to a content distribution platform for a beverage distribution environment.

The rapid spread of electronic communication technology has enabled mass distribution of information. For example, e-mail, instant messaging, web browsers, etc. are equipped with media that distribute electronic information to a large number of people very quickly. For example, electronic devices including personal computers, mobile phones, personal digital assistance, smartphones, and television set-top boxes (eg, cable set-top boxes, satellite set-top boxes, etc.) give consumers access to information. .. The types and content of information that can be distributed by the latest communication technologies vary greatly and include everything from personal information to public advertising.

Modern practices are influencing the electronic communication technology that distributes electronic content through many content distribution paradigms (framework). Such a paradigm is one or more choices, including, among other things, user behavior (ie, how the user historically interacts with previously distributed content), and terrain (eg, location-based search services). The content to be distributed is determined according to the criteria set. The context of electronic content is also used in deciding where, when, or to whom to distribute that electronic content. For example, content providers may choose to distribute esports content electronically to users during a special sports season, i.e., to distribute football content during the football season. In addition, in perhaps the most prevalent electronic content distribution network, in the context of the Internet, users search the worldwide web to identify and request electronic content of choice so that they can electronically. You can select the type of content you want to distribute.

Thus, there is a system for data distribution. However, Applicants note the need for an information distribution system that takes advantage of a new paradigm of content distribution during the user's beverage purchasing experience that aids in beverage distribution in the context.

This summary is provided to introduce the various concepts in a simplified form, further described below in the detailed description. This summary is not intended to identify key or essential features of the claimed subject matter, nor is it intended to limit the scope of the claimed subject matter.

The systems and methods described herein, whether electronic or not, assume one or more environmental conditions of one or more sustainable collaborative media / substrates (eg, digital displays). The selected content management and distribution paradigm enables the management and distribution of content to one or more collaborative media / boards. In certain embodiments, the content distribution environment is a content management and distribution engine capable of operating to manage and distribute content to one or more collaborative media / boards (eg, digital displays), and one or more. It comprises a command set having at least one command that commands the content management and distribution engine to process data representing one or more environmental conditions of a collaborative medium / board (eg, a digital display). In that embodiment, the content is distributed to one or more collaborative displays located within the beverage distribution operating environment.

In the operation of an embodiment, a typical content management and distribution engine has one or more collaborative media / boards (eg, digital displays) identifiers and one or more collaborative media / boards (eg, digital displays). ) Can be associated with. In the operation of the embodiment, a representative content management and distribution engine processes environmental condition data representing one or more environmental conditions of one or more collaborative media / substrates (eg, a digital display). The criteria for one or more environmental conditions to be applied are specified, and the one or more environmental conditions for the one or more collaborative displays are applied. In the operation of the embodiment, the representative content management and distribution engine is subject to any one or more of the specified environmental conditions, the content provider sponsored program, and / or the applicable environmental condition criteria. The selected content can be distributed to the one or more collaborative media / substrates (eg, digital display). Operationally, the representative content management and distribution engine of an embodiment tracks the distribution of content on a collaborative medium / board (eg, a digital display) and has data representing the content being distributed. Output storage report.

In certain embodiments, the medium / substrate can comprise a medium through which information can be presented to the consumer. For example, in certain embodiments, the medium may comprise a light emitting diode display, a liquid crystal display, or other suitable technique for electronically displaying information. In certain embodiments, the medium may include a display area that presents information in a non-electronic form. The medium / substrate should be placed, for example, in a physical location / location, such as a garbage container, billboard, vending machine, bench or other location accessible to potential observers. Can be done.

In certain embodiments, the medium / substrate may further comprise one or more sensors or other machines that collect data about environmental conditions at or near the location or vicinity of the medium / substrate. For example, in an embodiment, the medium / substrate is not limited to the number of people or vehicles that are or pass by the special medium / substrate at a special time or period, and the location of the people / vehicle. A sensor system can be provided that operates to collect data including. In certain embodiments, the medium / substrate can be adapted to communicate data about the environmental state with the content management and distribution system via a communication link.

In certain embodiments, the content management and distribution engine can be adapted to collect and aggregate received data regarding said environmental conditions. In one embodiment, the content management and distribution system can associate an identifier with each medium / board. Upon receiving data about the environmental state from the medium / board, the content management and distribution system can store the received data associated with the identifier corresponding to the medium / board with which the data is associated.

In one embodiment, the content management and distribution system processes the environmental state data and identifies the content to be distributed to the special medium / board in response to the environmental state data collected for the special medium / board. Can be adapted to. For example, in one embodiment, the content management and distribution system may process the received environmental state data to identify those media / boards that always have a large number of people passing through the medium / board for a special period of time. it can.

In one embodiment, the content management and distribution system is integrated into one or more beverage distribution devices (eg, beer cocks, soda fountains / dispensers , iced tea dispensers , fountain drinkers, or wine bottle cocks). It further comprises one or more sensors, allowing data about one of the surrounding environmental conditions of the one or more beverage distribution devices to be communicated to the content management and distribution system. In a representative / embodiment, the content management and distribution system processes environmental state data from one or more special media / substrates and / or beverage distributors , and the special media / substrates and / or Depending on the environmental condition data collected for the beverage distributor, it can be further configured to identify content to be distributed to a particular medium / substrate. For example, in certain embodiments, the content management and distribution system processes the received environmental state data and one or more at a special location closest to one or more collaborative media / substrates in a beverage distribution environment. One or more commerce with the purchase of the selected beverage can be identified and the content to be distributed to said collaborative medium / substrate can be selected based on the monitored commerce. In a typical embodiment, the selected content is a coupon for the purchase of additional beverages (eg, a time-limited coupon, a lifetime coupon, or a combination thereof), a selected prize (eg, a hat, a T-shirt, or a combination thereof). It may include, without limitation, prize points as part of the prize program used in the acquisition of beverage promotions, including posters, and / or incentives to obtain prize products / services.

In certain embodiments, the content management and distribution system has special digital content on those media / substrates that have a determined level of commercial activity associated with the purchase of one or more selected beverages at a special date and time. Distribution can be managed. In certain embodiments, the content can be distributed electronically or non-electronically to the medium / substrate. The content can be received and displayed on the medium / substrate.

The following description and accompanying drawings are provided in some detailed, exemplary aspects of the subject matter. However, these aspects represent a few of the various ways in which the subject matter is utilized and the claimed subject matter is intended to include all such aspects and their equivalents.

FIG. 1 is a block diagram of a typical computer processing environment according to embodiments of the systems and methods described herein. FIG. 2 is a block diagram of a typical networked computer processing environment according to embodiments of the systems and methods described herein. FIG. 3 is a block diagram showing the cooperation of representative components of embodiments according to the systems and methods described herein. FIG. 4 is a block diagram illustrating a description of an exemplary block of a typical content management and distribution system embodiment according to the systems and methods described herein. FIG. 5 is a block diagram of one or more collaborative components of a representative medium / substrate according to the systems and methods described herein. FIG. 6 is a block diagram illustrating an exemplary block description of embodiments of a representative content management and distribution system operating as part of a typical beverage distribution environment according to the systems and methods described herein. FIG. 7 is a flowchart of an exemplary process for managing and / or distributing content according to the systems and methods described herein. FIG. 8 is a flowchart of an exemplary process for identifying the content selected for management / distribution according to the systems and methods described herein. FIG. 9 is a flow chart of an exemplary process for identifying content selected for management / distribution as part of a beverage distribution environment according to the systems and methods described herein. FIG. 10 is a flowchart of an exemplary process of distributing content selected for management / distribution as part of a beverage distribution environment according to the systems and methods described herein.

The claimed subject matter is now described with reference to the drawings and the same reference numerals are used to refer to the same elements throughout. In the following description for illustration, a number of specific details are given to gain a general understanding of the requested subject matter. However, it is also clear that the claimed subject matter is practiced without these specific details. In other cases, well-known structures and devices are shown in block diagrams to facilitate the description of the claimed subject matter.

As used in this application, the term "representative" is used herein with the intent of an example, an example, or an illustration. Any aspect or design described herein as "representative" should not necessarily be construed as preferable or advantageous over any other aspect or design. Rather, the use of the term "representative" is intended to demonstrate the concept in a concrete form.

Moreover, the term "or" is not an exclusive "or" but rather a comprehensive "or". That is, unless otherwise specified, or unclear from the circumstances, "X hires A or B" is intended to mean any natural inclusive combination. That is, if X hires A; X hires B; or X hires both A and B, then "X hires A or B" is satisfied under any of the above cases. In addition, the nouns used in this application and in the appended claims generally mean "one or more" unless it is specified to be directed to the singular or if it is not clear from the circumstances. It is interpreted as.

Furthermore, terms such as "system," "component," "module," "interface," and "model" refer to computer-related things, hardware, hardware-to-software combinations, software, or running software. Intended to refer to one. For example, a component can be a process, processor, object, executable file, thread executed, program, and / or computer running on the processor, without being limited to being real. As an example, both the application running on the controller and the controller can be components. One or more components can be in a process and / or thread executed, and components are localized to one computer and / or assigned between two or more computers.

Although the subject matter described herein is described in an exemplary illustration that processes the features / operations of one or more computer applications for computer applications that have user-interactive components, the subject matter is these special implementations. It is not limited to the example. Rather, the techniques described herein can be applied to any suitable type of user interactive component execution management method, system, platform and / or device.

<Example computing environment>

FIG. 1 shows a representative computer system 100 that can be used to perform various aspects of the systems and methods described herein. With reference to FIG. 1, the computer system 100 can execute various computer applications 180. The computer application 180 comprises, for example, a computer application, a computer upload, a computer program, and other instructions that set the computer system 100 to operate to perform at least one function, operation, and / or sequence of operations. ing. A typical computer system 100 is mainly controlled by instructions readable by a software-type computer. Computer-readable directives can include commands for the computer system 100 to store and access the computer-readable directives themselves. Such software runs within the central processing unit (CPU) 110 that operates the computer system 100. In many well-known computer servers, workstations and personal computers, the CPU 110 is run by a microelectronic chip CPU called a microprocessor. The coprocessor 115 is any processor and, unlike the main CPU, performs additional functions or assists the CPU 110. The CPU 110 can be connected to the coprocessor 115 via the interconnector 112. One common type of coprocessor is the floating-point coprocessor, also known as the numeric or mathematical coprocessor, which is designed to perform faster and better numerical calculations than the general purpose CPU 110.

In operation, the CPU 110 retrieves, decodes, and executes instructions and also transfers information to or from other resources via system bus 105, which is the computer's main data transfer path. Such a system bus is connected to the components in the computer system 100 and defines the medium for data exchange. The storage device connected to the system bus 105 includes a random access memory (RAM) 125 and a read-only memory (ROM) 130. Such memories include electrical circuits that allow information to be stored and retrieved. ROM 130 usually contains uncorrectable stored data. RAM 125 is readable and can be modified by CPU 110 or other hardware equipment. Access to RAM 125 and / or ROM 130 can be controlled by memory controller 120. The memory controller 120 can provide an address translation function that translates a virtual address into a physical address as instructed.

In addition, the computer system 100 may include a controller 135 responsible for transmitting commands from the CPU 110 to terminals such as the printer 140, keyboard 145, mouse 150, and data storage drive 155. The display 165 is controlled by the display controller 163 and is used to display the visual output produced by the computer system 100. Such visual output can include text, diagrams, animated diagrams, audio, and video. The display controller 163 includes the electronic components required to generate the video signal sent to the display 165. Further, the computer system 100 can include a network adapter 170 that can be used to connect the computer system 100 to the external communication network 160.

The computer system 100 can be applied, for example, to be used to implement a content management distribution system, an operator computer system, a content provider computer system, and / or the medium / board described herein.

<Example computer network environment>

The computer system 100 described above can be deployed as part of a computer network. In general, the above description of a computer environment applies to both server and client computers deployed in a network environment. FIG. 2 shows a typical example network computer environment with a server communicating with a client device via a communication network 160 to which the devices and methods described herein can be used. As shown in FIG. 2, the server 205 is via a communication network 160 (fixed cable or wireless LAN, WAN, intranet, extranet, peer-to-peer network, virtual private network, Internet, or other communication network). Can be interconnected to many client computer environments. Client computer environments include, for example, tablet personal computer 210, mobile phone 215, phone 220, personal computer 100, personal digital assistant 225, smartwatch 230, smartphone 235, and other wearable computer devices 240 (eg, Google GLASS, It can include devices such as FitBit). Associated with the system and methods described herein, the client computer environment, the number of passersby that passes by the medium / substrate 217 in the setting period or like beverage purchases / distribution from the beverage dispensing apparatus, the environment content A medium / substrate 217 can further be provided that can include electronic devices adapted to collect data and communicate the environmental state data to the server system 205. In one exemplary embodiment, the medium / board 217 can be adapted to display (electronically or otherwise) the content received from said server system 205. In connection with the systems and methods described herein, Server 205 can be used, for example, to provide content management and distribution services as described herein.

In a network environment where the communication network 160 is the Internet, the server 205 may use, for example, Hypertext Transfer Protocol (HTTP), File Transfer Protocol (FTP), Simple Object Access Protocol (SOAP), or Wireless Application Protocol (WAP). A dedicated server computer environment that can process and communicate data to and from client computer environments 100, 210, 215, 217, 220, 225, 230, 235, and 240 via any of many well-known protocols. Can be. In addition, the networked computer environment 200 can use a variety of data security protocols such as Secured Sockets Layer (SSL) or Pretty Good Privacy (PGP). Each client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 goes to a web browser (not shown), another graphical user interface (not shown), or a server computer environment 205. It can be equipped with an operating system 180 that can support one or more computer applications, such as a mobile desktop environment (not shown) that increases access to.

During operation, the user (not shown) can interact with a computer application running on the client computer environment to obtain the desired data and / or computer application. The data and / or computer application is stored in the server computer environment 205 and through the client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 over a typical communication network 160. And can communicate with collaborating users. Participating users can request access to special data and applications stored in whole or in part in the server computer environment 205. These data can communicate between the client computer environment 100, 210, 215, 217, 220, 225, 230, 235, and 240 and the computer environment server for processing and storage. The server computer environment 205 can provide computer applications, processes and uplets for the generation, certification, encryption and communication of data and applications, as well as other computer environment servers (not shown), third parties. Applications / data can be exchanged in collaboration with service providers (not shown), network-attached storage (NAS), and storage area networks (SAN).

The medium / substrate 217 is not limited to various components capable of electronically displaying sustainable content, or others (eg, flexible and / or non-flexible liquid crystal displays, flexible and non-flexible). It is understood that it is possible to provide a flexible LED display, a substrate capable of receiving content represented by eco-friendly / recyclable materials). In addition, the sustainable content can be displayed on said collaborative medium / substrate, exemplary powered by a sustainable power source (eg, solar power, turbine power, or other sustainable power). It is understood that it is possible to provide electronic content and / or content shown on eco-friendly and / or recyclable media / substrates (eg, organic paints).

<Content management and distribution>

FIG. 3 shows an embodiment of a typical content management and distribution environment 300. With reference to FIG. 3, a typical content management and distribution environment 300 includes media / substrates 320 and 325 to 330. The media / boards 320, 325, 330 are adapted to show the information transferred from the content server computer environment 360. In certain exemplary embodiments, the media / substrates 320, 325, and 330 may include, for example, an LCD display, an LED display, or a display device such as another device or surface suitable for showing information content. it can. In certain exemplary embodiments, the media / substrates 320, 325, and 330 comprise a medium or area that receives and displays information content via non-electronic means.

The media / boards 320, 325, and 330 are adapted to receive and show distribution content 305, 310, 315, which can be received from the server computer environment 360 via communication network 335 or other mechanisms, respectively. .. For example, in one embodiment, the media / boards 320, 325, and 330 may receive content 305, 310, 315 and electronically display the content via the communication network 335. In a typical embodiment, the content can be manually distributed, for example, to media / boards 320, 325, and 330 and displayed non-electronically via a network other than network 335. For example, the content can be included in a poster attached to a special medium / substrate.

Distribution content 305, 310, 315 is displayed, observed, communicated, investigated, copied, searched, annotated, navigated, and / or printed from media / boards 320, 325, and 330, respectively. It can be any information that can be. In a specific embodiment or embodiment, the distribution contents 305, 310, 315 can be, for example, advertising data, safety information data, environmental state data, public notification data, and the like.

Each of the media / substrates 320, 325, and 330 is further adapted to collect information about the environment in or adjacent to that particular perimeter. For example, the media / substrates 320, 325, and 330 may be equipped with various sensor devices for collecting information about their surrounding environment. In a typical embodiment, the medium / substrate 320, 325, and 330 are people, animals, machines, and / or people, animals, machines, and / or, for example, passing through the medium / substrate 320, 325, and 330 for a specific length of time or period. It can be equipped with an infrared detector system capable of detecting, for example, a large number of objects including vehicles. The media / substrates 320, 325, and 330 are adapted to sense additional environmental and weather conditions such as, for example, the time, place, temperature, wind, brightness, precipitation, etc. closest to a particular medium / substrate. Can be equipped with a sensor. In another typical embodiment, the media / substrates 320, 325, and 330 can collect information about transactions such as commercial purchases that can be made adjacent to a particular substrate. The media / substrates 320, 325, and 330 can be adapted to collect any type of information about their surrounding / environmental conditions. Such information is generally described herein as environmental status data. The term environmental condition is not intended to be limiting and may include, without limitation, one or more environmental conditions experienced by one or more collaborative media / substrates. The one or more environmental conditions include the location of the medium / substrate, the size of the medium / substrate, and the passage around or adjacent to the medium / substrate (eg, the number of people passing by, the number of people driving, the passage). The size of the vehicle to be used), the weather around the medium / substrate, and the like, but are not limited thereto.

Each of the media / substrates 320, 325, and 330 can be adapted to collect and / or store environmental condition data that may be stored in relation to the time the data was collected in a representative embodiment. .. The media / boards 320, 325, and 330 can be adapted to transfer data to server 360 by communication network 335 or via other means if the data is stored as environmental status data 349. .. The media / substrates 320, 325, and 330 can be adapted to transfer the data as soon as it is collected. Alternatively or additionally, the media / boards 320, 325, and 330 may communicate the data collected at specified / scheduled intervals when the data is received by the content management and distribution engine. it can. For example, the data may be communicated at intervals of 15, 30, 45, 60 minutes.

In certain embodiments, the data may be communicated via network 335 by the medium / substrate. The communication network 335 can be equipped with any communication technology suitable for electronic data communication, including, for example, WAN, LAN, Internet, wired, and wireless technologies.

The content management and distribution engine 350 runs on the server computer environment 360 and is adapted to manage digital content and control the distribution of that digital content to media / boards 320, 325, and 330 according to the content and distribution paradigm. Has been done. Content distribution guideline 347 comprises the rules and / or standards used by the content management and distribution engine 350 to ensure appropriate content on a particular medium board. For example, in a preferred embodiment, Content Distribution Guideline 347 states that a particular content 342 or a particular type of digital content should appear on the same medium / board for a period of time when the medium / board has a certain level of people around it. , Can be specified. In one exemplary embodiment, Content Distribution Guideline 347 may specify that, for other periods, content 342 reflecting public notice should appear on a medium / board that fits a particular profile.

Content management and distribution engine 350 refers to environmental condition data 349, which is constantly collected and aggregated from media / boards 320, 325, and 330 when applying content distribution guidelines 347 to identify data for distribution. be able to. The content management and distribution engine 350 can further identify distribution data to be distributed at a specific time with reference to the medium / board / tracking / monitoring data 340. The medium / board / tracking / monitoring data 340 reflects the data collected for each medium / board. In one embodiment, the medium / board / tracking / monitoring data, for example, for each medium / board, the content previously distributed is displayed for how long the content is distributed when the content is distributed. , The period during which a specific medium / substrate was unavailable or was scheduled to be unavailable, and the reason why the specific medium / substrate became unavailable can be specified. In one exemplary embodiment, the content management and distribution engine 350 assigns unique identifiers to each medium / board 320, 325, and 330, with environmental status data 349 and medium / board tracking / monitoring data 340. It can be stored in relation to the identifier for a suitable medium substrate and easily searched for a particular substrate.

The Content Management and Distribution Engine 350 is adapted to generate reports related to all aspects of the operation of the system. For example, reports and related report data 345 can be generated in relation to the use of content, that is, what content was distributed, when that content was distributed, and to which medium / board it was distributed. Report 345 describes the operation of a special medium board, that is, what content is received, when that content is received, how much that content is displayed, and what environmental data is on that medium / board during a special time. Can be generated with respect to what has been applied to. Reports may be generated automatically at set or scheduled time intervals, but may be selectively generated in response to requests from the System Operators and Digital Content Providers that can be requested from the System. You can also.

FIG. 4 is a diagram showing an embodiment of a typical content management and distribution environment 400. Content management and distribution platform 420 accesses digital content 417, media / board / tracking / monitoring data 410, and report data 415. In a exemplary embodiment, the content management and distribution application 437 can be a software application running on the content management and distribution platform 420 and is special using / executing distribution guideline 439 (eg, environmental condition standards). It is possible to determine the content to be distributed to the medium board in time. Environmental status data can be stored separately in the content management and distribution platform.

In certain embodiments, the content management and distribution platform 420 can be operably connected (electrically or, for example, via manual monitoring) to the medium / board 425, and communicates with and communicates with the content distribution computer environment 440. It can be electronically connected to the media / board operator computer environment 460 via a network. In certain embodiments, the communication network 435 can include fixed-wired and / or wireless intranets, extranets, local area networks, wide area networks, and the Internet.

The medium / board 425 collects environmental state data and communicates with the content management / distribution platform 420 via programming instructions or other methods, and receives and displays the distribution content 450 from the content management / distribution platform 420. Can be adapted as In an exemplary operation, the medium / board environment 425 is a content management and distribution paradigm (eg, the distribution paradigm is a medium / board that includes a particular medium / board size, the medium / board position, etc.). It can be associated by the content management / distribution platform 420 depending on (you can rely on some paradigm criteria when associating).

The involved user 430 interacts with the medium / substrate 425 in both active and passive capabilities. The involved user 430 can include, for example, people passing in the vicinity of the medium / substrate 425, but can also include, for example, vehicles passing in the vicinity. In certain embodiments, the medium / substrate 425 can have sensors that identify environmental condition data in the vicinity. The environmental state data can include, for example, information collected by the sensors for the participating users 430 and the like. For example, in a typical embodiment, the medium / substrate 425 can include infrared sensors that detect not only the nearby participating users 430 but also the time and speed when they are in the vicinity. In certain embodiments, the representative medium / substrate 425 can be equipped with one or more sensors that detect one or more physical environmental conditions. The one or more physical environmental conditions include the number of people passing through a particular medium / substrate 425, the occurrence of commerce, the occurrence of at least one physical gesture from at least one, the generation of voice, the movement of at least one person, Interaction with at least one data element on at least one display system, at least one appearance, at least one hair volume, at least one waste hair presence, at least one height, at least one skin color, at least Includes the presence of one makeup and / or the length of time that at least one person is looking at the representative medium / substrate 425, and others.

The involved user 430 can actively interact with the medium / substrate 425. For example, the involvement / board can provide an interface that allows the involved user 430 to enter information about themselves or the environment. User 430 can answer or enter information displayed on the medium / board 425. The medium / board 425 may further include hardware or software that receives all types of information from the user 430. For example, the medium / board 425 can accept voice input, keyboard input, that is, text, electromagnetic card input, identifier input, payment input, bioscan, or any other mechanism that sends information from user 430. The information collected from the user is transmitted as environmental state data to the content management and distribution platform used by the content management and distribution application to determine which content should be distributed to the medium / board. Thus, the involved user 430 receives an input that provokes distribution of content to the medium / board 425 by contributing to one or more selected environmental conditions that satisfy one or more selected environmental condition criteria. Can be brought to the medium / substrate.

The environmental state data collected on the medium / board 425 can be transmitted (electronically or otherwise) to the content management / distribution platform 420. The environmental state data can be transmitted in real time or at determined intervals. The content management / distribution platform 420 that executes the content management / distribution application 437 in response to receiving data representing the environmental state identifies the environmental state and the selected content 417 regarding distribution to the medium / board 425 as the distribution content 450. Data representing the medium / board environment 425 (eg, medium / board / tracking / monitoring data 410) is processed according to one or more distribution guidelines 439 (eg, environmental condition criteria). Content management / distribution platform 420 relies on various selection criteria, including, for example, media / board location, weather conditions near the medium / board, display size, and media / board operating conditions, to provide specific distribution guidelines. It can be activated to select 439.

In the operation of the embodiment, the content management / distribution platform 420 stores the medium / board / tracking / monitoring data representing the content distributed and / or the content not distributed to the medium / board environment 425, and the distributed content 417. Process media / board / tracking / monitoring data to generate report data 415 representing content 417 not selected for distribution and / or distribution. In an exemplary operation, the content management / distribution platform 420 can communicate with the content provider computer environment 440 to communicate the generated report data. Further, in the operation of the embodiment, the content management / distribution platform 420 relies on the received environmental condition data (eg, no one has passed in the selected time period, time, weather, etc.) to provide the media / board environment. Operatively communicating with the 425, the medium / board 425 can be required to power down depending on one or more selected power management paradigms performed by the medium / board environment 425.

Further, the content provider computer environment 440 is communicatively connected to the content management and distribution platform 420 via the communication network 435. Content provider 445 can use environment 440 to access content management and distribution platform 420 for any number of reasons. For example, in a typical embodiment, the content provider 445 can utilize the provider computer environment 440 to perform: Criteria for entering new content, modifying content, and / or showing content for a particular item. To change or select. The information entered in the provider computer environment 440 is transmitted and received by the content management and distribution system.

The medium / operator computer environment 460 is communicatively connected to the content management and distribution platform 420 and the medium board 425 via the communication network 435. In the media / operator computer environment 460, the media / board operator 465 can interact with the environment 460 to control the system. For example, the media / board operator 465 can enter preferences, rules, and / or criteria for determining what content is distributed, as well as the environment in which the distribution occurs. The media / board operator 465 can enter preferences, rules, and / or selection criteria that determine which distribution guidelines or rules should be used. The media / board operator 465 can input content. Input by operator 465 is received by the content management and distribution platform 420 and can be reflected in one or more distribution guidelines along with content 417. The media / board operator 465 can access system 460 and generate report 415.

In this way, the media / board operator 465 can set one or more selected environmental condition criteria as preferences regarding the distribution of the content selected by the content provider 445. In an exemplary operation, the preference of such a content provider 445 is to electronically communicate with the media / board operator 465 using the provider computer environment 440 in communication with the media / board operator 465 using the communication network 435. Can be done. Such environmental condition standards can be communicated to the content management / distribution platform 420 by the content media / board operator 465 for processing and application of the content 417. In an exemplary operation, such environmental condition criteria can be stored as distribution guideline 439 processed by content management / distribution application 427.

FIG. 5 shows, for example, a representative medium / substrate 500 that can be used in connection with the media / substrates of FIGS. 3 and 4. As shown in FIG. 5, in certain embodiments, the representative medium / board 500 includes a communication component 510, a display component 520 (which can operate to display electronic and non-electronic content), and environmental state data aggregation. Includes a medium / substrate 505 with one or more collaborative components, including device 530, data storage device 540, and others.

In that embodiment, the environmental state data aggregator 530 may include one or more electronic / non-electronic mechanisms / devices / sensors that collect data for one or more environmental states. For example, the environmental state data aggregator 530 may include an infrared sensor, a temperature sensor, a clock, or other device adapted to acquire relevant environmental data. The environmental condition data aggregator 530 detects, for example, the number of people passing through a set physical point, the number of vehicles passing through a set physical position, and / or the weather near the set physical position. Can be adapted to sense, and record. In certain exemplary embodiments, the environmental state data aggregator 530 can be adapted to acquire commercial activity in the vicinity of a particular medium / substrate. For example, the aggregator 530 can be adapted (by hardware and / or software) to record commerce and / or purchases near a set physical location. Data about commercial transactions can be received from collaborative data collection components, such as, for example, nearby vending machines, cash registers, or other devices adapted to record transactions. Further, the aggregation device 530 monitors the environmental state related to the operating state of the components of the medium / board environment 500 including the medium / board 505, the communication component 510, the display component 520, the data storage device 540, and the environmental state data aggregation device 530. And can be adapted to record. For example, the aggregator 530 can be adapted to record whether any component is inoperable or operating at reduced capacity.

The data recording device 540 can be adapted to store data related to the operation of the medium / board environment 500, including, for example, the data collected by the environmental state data aggregation device 530. Generally, the data collected by the aggregation device 530 and stored in the data storage device 540 is stored in relation to the time of collection. The data storage device 540 further comprises digital content displayed or transmitted by a medium / substrate.

The display component 520 can be adapted to display the content transmitted to the medium / board determined and controlled by the content management and distribution application. The display component 520 can be any device and / or medium suitable for displaying the content and can also include one or both of electronic and non-electronic display units. In certain exemplary embodiments, the display component may include, for example, an LED display, an LCD display, a computer monitor, or any other device suitable for displaying the related content. In certain exemplary embodiments, the display component 520 can be constructed of flexible materials such as flexible light emitting diodes (LEDs) and liquid crystal displays (LCDs). In certain exemplary embodiments, the display component 520 comprises a surface area adapted to receive information in a non-electronic print form, such as on advertising petals or other articles suitable for displaying information. be able to.

The communication component 510 can be adapted to convey information between the media / board environment 500 and content management and distribution applications. The communication component 510 may include, for example, any device and / or network suitable for communicating relevant data, including environmental state data and distribution content data. For example, the communication component 510 can include either a wireless or wired communication network and can use any related technology, including, for example, LAN, WAN, and Internet technologies.

In certain embodiments, the medium / substrate environment 500 can include one or more sustainable energy collectors. For example, the medium / substrate environment 500 can include a solar energy collector system. Alternatively or additionally, the medium / substrate environment 500 can be equipped with a wind energy collector system. In certain embodiments, a sustainable energy source provides the energy to operate the components of the medium / substrate environment.

Some or all of the representative media / board environments 500 include recycle bins, billboards, vehicles, buildings, vending machines, benches, bus stops, train platforms, airports, and floating billboards, and more. , Can be physically placed in flexible and / or rigid form at various physical positions. In addition, the environment can incorporate substrates containing ecologically friendly and recyclable materials.
In one exemplary operation, a representative medium / board environment 500 can receive content for display and interaction in an operational collaboration with a content management and distribution platform. In the exemplary operation, according to the selected content management and distribution paradigm, the representative medium / board environment 500 manages and / or manages various environmental state data related to communication to collaborative content management and distribution platforms. It can be aggregated operably through one or more representative media / board environment components for use in the selection of distribution to the medium / board by the collaborative content management and distribution platform.

FIG. 6 is a diagram showing an example of a preferable beverage distribution content and distribution environment 600. Content management and distribution platform 620 has access to digital content 635 (eg, sponsored content), media / board / tracking / monitoring data 630, and report data 625. In one embodiment, the content management and distribution application 640 can be software running on the content management and distribution platform 620 and is distributed to determine the content to be distributed to the medium / board at a particular time. Guideline 645 (eg, environmental condition standards) can be used / implemented. Environmental status data can be stored separately on the content management and distribution platform 620.

In certain embodiments, the content management and distribution platform 620 is operatively connected to media / substrates 650 and 665 (electronically, otherwise, for example via manual monitoring), and one or more beverages. Electronically to a beverage distribution monitoring device 610 operatively connected via a distribution mechanism (eg, beer cock, soda cock, or wine cock) 605a, 605b, 605c, 605d, and / or 605e and communication network 615. You can connect. In certain embodiments, the communication network 615 can include a fixed cable and / or wireless intranet, mobile network, extranet, local area network, wide area network, or the Internet.

The medium / board 650 or 665 collects environmental condition data 652 and via one or more environmental condition monitoring devices 652 (eg, camera, population density counter, infrared sensor, or GPS) by program command or other means. Content management and distribution platform 620 communicates with and receives from content management and distribution platform 620 (for example, trigger content that includes content intended for illegal trading activities by one or more involved users 655). Can be configured to receive and display. In some exemplary operation, the medium / board environment 650 or 665 is a content management and distribution paradigm (eg, the distribution paradigm is a medium containing a particular medium / board size, or the particular medium / board placement and the like. / Boards can be associated by the content management / distribution platform 620 according to (you can rely on many environmental condition standards when associating).

The involved user 655 interacts with the medium / substrate 650 or 665 in both active and passive capabilities. The involved user 655 can include, for example, people who pass in the vicinity of the medium / substrate 650 or have the medium / substrate 665, but also, for example, within a close distance of the medium / substrate 650 or 665. It can include the total number of selected beverages. In certain embodiments, the medium / substrate 650 or 665 may have sensors that identify nearby environmental state data. The environmental state data may include, for example, the involved user 655, the type of beverage located near the medium / substrate 650 or 665, and / or one or more beverage distribution mechanisms (eg, beer cock, soda cock, or wine cock). ) 605a, 605b, 605c, 605d , and / or by data collected from operatively connected typical beverage dispensing monitoring device 610 to 605e, the selected beverage has been dispensed by the selected beverage dispensing machine It can include information collected by the environmental condition monitoring device 652 regarding the number / frequency / timing. For example, in one exemplary embodiment, the medium / substrate 650 comprises an infrared camera and / or GPS sensor to detect the involved user 655 and / or the type of beverage purchased or purchased by the involved user 655 in its vicinity. be able to. Further, in one embodiment, the medium / board 665 is equipped with a GPS sensor and involves one or more commercial benefits (eg, discounts, giveaways, or incentives) associated with the purchase of the favorite beverage 660. Collaborative application for communicating with the content management / distribution platform 620 for use in content selection and distribution aimed at the participating users 655 who own the medium / board 665 that allows them to have (not shown). The location of the involved user 655 who owns the medium / board 665 used by

The participating user 655 can actively interact with the medium / substrate 650 or 665. For example, the medium / board can be provided with an interface that allows the participating users 650 or 665 to enter information about themselves or the environment for the medium / board 650 or 665. User 655 may be involved in a small game displayed on a medium / board 650 or 665 to answer questions or enter information. The medium / board 650 or 665 may further include hardware or software that receives all types of information from the user 655. For example, the medium / board 650 or 665 accepts voice input, gesture input, keyboard input, that is, text, electromagnetic card input, identification input, payment input, bioscan, or any other mechanism that conveys information from user 655. Can be done. The information gathered from the user is communicated as environmental state data to the content management distribution platform 620 used by the content management and distribution application 640 to determine what content should be distributed to the medium / board 650 or 665. To. Thus, the involved user 655 mediates information that causes the distribution of content to the medium / board 650 or 665 by contributing to one or more selected environmental conditions that satisfy one or more selected environmental condition criteria. / Can be input to board 650 or 665.

The environmental state data collected by the medium / board 650 or 665 and / or the beverage distribution monitoring device 610 can be communicated (electronically or otherwise) to the content management / distribution platform 620. Environmental status data can be communicated in real time or at set intervals. The content management / distribution platform 620, which executes the content management / distribution application 640 in response to receiving data representing the environmental state, exemplifies to identify the digital content 635 for distribution to the medium / board distribution content 650a. Can be actuated to process environmental condition data and data representing media / board 650 or 665 (eg media / board / tracking / monitoring data 630) in accordance with one or more distribution guidelines 645 (eg, environmental condition standards). Is. The content management / distribution platform 620 may include, for example, the location of the medium / board 660 or 655, the weather conditions near the medium / board 660 or 655, the size of the display of the medium / board 660 or 655, the operating state of the medium / board 660 or 655. , And / or can be actuated to select a particular distribution guideline 645, depending on various selection criteria, including commercial activities related to the distribution of beverages near the medium / board 660 or 655, others in line. Can be.

In the exemplary operation, the content management / distribution platform 620 can store media / board / tracking / monitoring data representing content distributed and / or non-distributed content to the media / board environment 650 or 665. The media / board / tracking / monitoring data can be processed to generate report data 625 representing the content 635 to be distributed and / or the content 635 not selected for distribution. In the exemplary operation, the content management / distribution platform 620 can communicate with the content provider computer environment 670 to communicate the generated report data. In addition, in the paradigm operation, the content management / distribution platform 620 depends on the received environmental condition data (eg, no one has passed through a particular medium / board for the selected time period, date and time, weather, etc.). Operates with the medium / board environment 650 or 665 and the medium / board 650 or 665 powers down according to one or more selected power management paradigms implemented by the medium / board environment 650 or 665. You can request that you do.

As shown in FIG. 6, a representative beverage distribution content management and distribution environment 600 can further include a content provider computer environment 670 that can operate to work electronically with the content management and distribution platform 620. .. The content provider computer environment 670 can operably communicate data to the content management and distribution platform 620 via the communication network 615. Content provider 675 can access content management and distribution platform 620 using computer environment 670 for many reasons. For example, in one embodiment, the content provider 675 uses the content provider computer environment 670 to enter new content, change the content, and / or change or select the criteria for representing the content of a particular item. The above functions can be fulfilled. The information entered in the content provider computer environment 670 is transmitted and received to the content management and distribution platform 620 for use when selecting and distributing the content 650a.

In one exemplary operation, the involved user 655 can purchase a favorite beverage 660 that is involved in the beverage distribution environment 600 and can be distributed from one or more beverage distributors 605a-605e. Illustratively, when the beverage 660 is being dispensed from one or more beverage dispensing machine 605a to 605e, typical beverage dispensing monitoring device is communicatively connected to the one or more beverage dispensing machine 605a to 605e 610 Can operably communicate data 660 representing the distribution of the beverage (eg, beverage distribution environment state data) to the content management and distribution platform 620 for processing by the communication network 615. In response to receiving the beverage dispensing environment condition data, content management and distribution platform 620, one or more media / substrate 650 in preference beverages (e.g., 605a to 605e) in the vicinity of the beverage dispensing machine that distributes Alternatively, the digital content 635 for communication to the 665, i.e. selected distribution content having an association or background to the beverage 660 purchased by the user 655, can be activated. In one exemplary operation, the selected and distributed Content 650 includes one or more coupons, one or more rewards, one or more incentives, one or more redeemable giveaways, and more. One or more coupons, one or more incentives, one or more incentives, one or more redeemable giveaways, and others that have various data and / or allow the user to interact with the medium / board. It is possible to provide data representing a small game that can be won including.

In one exemplary operation, the involved user 655 may run an application on the medium / board 665 that communicates collaboratively with the content management and distribution platform 620 via the communication network 615 and use it by the content management and distribution platform 620. It provides data that represents a user's specific beverage purchase profile (eg, beverages of the type, style, brand, and price that the user prefers and other demographic information), and provides data that represents a particular user's profile (eg, a particular type). Select specific content 635 for the user that will be relevant to that particular user based on the style, brand, and / or price of the beverage or beverage-related product, such as meals or promotions). be able to.

FIG. 7 is a flow chart of typical processing performed by the exemplary content management and distribution platforms of FIGS. 3 and 4. At block 700, the content management and distribution application associates an identifier with one or more collaborative media / boards and platforms. In this way, each medium / board is associated with an identifier used by the content management and distribution system to store the particular medium / board and identify the data to be distributed to the medium / board.

At block 710, the environmental state data is processed to help identify the content to be distributed. Environmental content data is collected on the medium / substrate as described above. Environmental content data includes, for example, the number of people passing through one or more media / boards, the number of vehicles passing through one or more media / boards, the weather in the vicinity of one or more media / boards, and one. Purchases made in the vicinity of the above media / substrates can be included. The environmental content data is communicated to a content management and distribution system stored in association with the identifier corresponding to the particular medium / board from which the data was obtained.

In addition to aggregating environmental content data, the content management distribution system determines a set of environmental state selection criteria that should be applied to the environmental content data in order to identify the content to be distributed. Different environmental state selection criteria are used depending on any number of factors. For example, environmental condition selection criteria include, for example, time or season, the location of the one or more media / substrates, the size of the one or more media / substrates, the weather in the vicinity of the one or more media / substrates, and. It can be selected based on the operating state of the one or more media / substrates. These inputs can be used to identify a set of selection criteria that will then be used to question the environmental state data.

At block 720, one or more environmental condition criteria are applied to identify selected content distributed to the one or more media / substrates. Content management and distribution applications can apply relevant content distribution guidelines or state criteria, for example, to environmental state data, to determine which content should be distributed to which medium / board. For example, content distribution / distribution guidelines state that a medium / board that is located in a special area and has a set number of people nearby during a special time frame should receive a special set of content. Can be specifically mentioned. A content state selection criterion is, for example, a special advertisement or public where one or more media / boards having a specific traffic threshold (that is, the number of people or vehicles passing in the vicinity) in the vicinity or in the vicinity thereof are present. Candidates to receive notifications. Content status selection criteria are, for example, candidates for media / boards that have a special location, experience special weather conditions, and / or have commercial transactions taking place in the vicinity to receive special advertisements. is there.

At block 730, the content management and distribution system manages the distribution of specified and selected content to the one or more collaborative media / boards. The system is responsible for managing, for example, the content to be distributed, the medium / board to which the content should be distributed, the time when the content should be distributed, the means by which the content should be distributed, and / or the distribution. Distribution can be managed by identifying the person. The content management and distribution system can communicate selected data to a system whose data and time have been specified by a communication network. The selected data can be displayed on the medium / substrate by electronic means such as, for example, an LCD display. In an embodiment, the content management and distribution system can manage the distribution of content, for example, by specifying that special content should be communicated manually. The content can be displayed on the surface of the medium / substrate in non-electronic form.

At block 740, information related to the content distributed to the medium / board is tracked and / or monitored along with the non-selected content. In a typical embodiment, the tracked information includes, for example, the distributed content, the medium / board on which the content was distributed, the time when the content was distributed, the period during which the content was displayed, and the like. Can be done. Tracking and monitoring data is stored for later retrieval.

At block 750, one or more reports are generated for display / storage. Reports can be generated from any and all data collected by content management and distribution platforms. For example, reports can be generated from tracking and monitoring data. Reports can be generated for any number of purposes and for any number of items. For example, the report can generate examples of not only the special content that was distributed, but also the content that was not selected for distribution. The report can generate an example of the operation of a particular medium / substrate. The report is generated at set intervals or at the request of content providers and / or system operators. The report data is stored for later retrieval.

FIG. 8 shows typical processes that can be performed by the exemplary content management and distribution platforms of FIGS. 3 and 4. At block 800, one or more environmental state criteria are defined to associate selected content with one or more selected environmental state criteria. In certain embodiments, such environmental condition criteria can include the arrangement of the medium / substrate, the size of the medium / substrate, and the operational state of the medium / substrate, and others. The selected content can be identified with respect to distribution to one or more collaborative media / substrates based on the environmental condition criteria. In certain embodiments, vehicle advertisements (ie, representative selected content) are of appropriate size to display vehicle-type advertisements and are close to gas stations (eg, environmental condition standards). Can be associated with distribution to collaborative media / boards located in.

At block 810, environmental content data is collected on the medium / board as described above. The environmental content data includes, for example, the number of people passing through one or more media / substrates, the number of vehicles passing through one or more media / substrates, the weather in the vicinity of one or more media / substrates, and 1. It can include commercial transactions (eg, purchase of soda) made in the vicinity of one or more media / substrates. The environmental content data is communicated to a content management and distribution system stored in association with the particular medium / board from which it was obtained.

At block 820, environmental condition criteria are applied to the collected environmental condition data to distribute which selected content to one or more collaborative media / boards experiencing one or more environmental conditions. Identify if you want to. The content management and distribution application applies to relevant content distribution guidelines / standards / rules to determine which content should be distributed to which medium / board. For example, content distribution / delivery guidelines specify that a medium / board located in a special area and having a set number of individuals in the vicinity during a special time frame should receive a special set of content. Can be mentioned as a target.

At block 830, the identified content is distributed to collaborative media / boards. The selected data is electronically communicated by the communication network. In other embodiments, the content can be communicated by other means, such as manual.

At block 840, the content management and distribution platform tracks information related to content distributed to the medium / board as well as content not selected for distribution. In a typical embodiment, the relevant information to be tracked includes, for example, the distributed content, the medium / board on which the content was distributed, the time when the content was distributed, the period during which the content was displayed, and the like. Can include. The tracking and monitoring data will be stored for later retrieval.

At block 850, the content management and distribution platform produces one or more reports. The report is stored and / or displayed. The report can reflect information related to the distributed content, but can also reflect information about the content not selected for distribution.

FIG. 9 is a flow chart of typical processing performed by the exemplary content management and distribution platforms of FIGS. 3, 4, and 6 operating as part of the representative beverage distribution environment 600 of FIG. At block 900, the content management and distribution application can associate the identifier with a collaborative medium / substrate as part of a typical beverage distribution environment (eg, 600 in FIG. 6). In this way, each medium / board is associated with an identifier used by the content management and distribution system to store data related to a particular medium / board and to identify data related to distribution to that medium / board. ing.

At block 910, environmental state data is processed to help identify content for distribution. Environmental content data includes, for example, the number of people passing through one or more media / substrates, the number of special types of beverages distributed in the vicinity of one or more media / substrates, and / or one or more of them. The number of different types of beverages in the vicinity of the medium / substrate, as well as others, can be included. The environmental content data is transmitted to a content management distribution system stored in association with an identifier corresponding to the particular medium / board from which the data was obtained.

In addition to aggregating environmental content data, the content management distribution system determines a set of environmental state selection criteria that should be applied to the environmental content data to identify the content for distribution. Different environmental state selection criteria can be utilized depending on any number of factors. For example, the time or season, the location of the one or more media / substrates, the size of the one or more media / substrates, the weather in the vicinity of the one or more media / substrates, and the one or more media / substrates. Operating state, one or more types of events present in the vicinity of the medium / substrate (eg, sporting event, theater event, movie screening, or game event), progress of events present in the vicinity of the medium / substrate. It can be selected based on (eg, start, mid, end, break, or half time), the outcome of the event, or the number of attendees at the event and the characteristics of other events. These inputs can be used to identify a set of selection criteria that will then be used to question the environmental state data.

At block 920, one or more environmental condition criteria are applied to identify selected content distributed to the one or more media / substrates. Content management and distribution applications can apply relevant content distribution guidelines or state criteria, for example, to environmental state data, to determine which content should be distributed to which medium / board. For example, content distribution / delivery guidelines are special based on beverage distribution , purchase, or beverage inquiries, where the medium / board is located in a special area and has a set number of people nearby during a special time frame. It can be specifically mentioned that a good set of content should be received. A content state selection criterion is, for example, a candidate for one or more media / boards having a traffic threshold of a particular person in the vicinity or proximity to receive a special advertisement or public notice. Content condition selection criteria are, for example, media / substrates that have a special location, experience a special weather condition, and / or have a commercial transaction (eg, beverage purchase) occurring in the vicinity. Candidates to receive advertisements.

At block 930, the content management and distribution system manages the distribution of specified and selected content to the one or more collaborative media / boards. The system is responsible for managing, for example, the content to be distributed, the medium / board to which the content should be distributed, the time when the content should be distributed, the method by which the content should be distributed, and / or the distribution. Distribution can be managed by identifying the person. The content management and distribution system can transmit selected data to a specified system via a communication network. The selected data can be displayed on the medium / substrate by electronic means such as, for example, an LCD display. In a typical embodiment, the content management and distribution system can manage the distribution of the content, for example, by specifying that the special content should be communicated manually. The content can be displayed on the surface of the medium / substrate in non-electronic form.

At block 940, information related to the content distributed to the medium / board is tracked and / or monitored along with the non-selected content. In certain exemplary embodiments, the tracked information may be, for example, the content distributed, the medium / board on which the content was distributed, the time the content was distributed, the duration of time the content was displayed, or a reward ( For example, it can include the redemption of coupons, rewards, or giveaways. Tracking and monitoring data is stored for later retrieval.

At block 950, one or more reports are generated for display / storage. Reports can be generated from any and all data collected by content management and distribution platforms. For example, reports can be generated from tracking and monitoring data. Reports can be generated for any number of purposes and for any number of items. For example, the report can generate examples of not only the special content that was distributed, but also the content that was not selected for distribution. The report can generate an example of the operation of a particular medium / substrate. The report is generated at set intervals or at the request of content providers and / or system operators. The report data is stored for later retrieval.

FIG. 10 shows typical processing performed by the exemplary content management and distribution platforms of FIGS. 3, 4, and 6 operating as part of the exemplary beverage distribution environment 600 of FIG. In block 1000, one or more environmental state criteria are defined to associate selected content with one or more selected environmental states. In certain embodiments, such environmental condition criteria are the location of the medium / substrate, the weather near the medium / substrate, the size of the medium / substrate, and the commercial activity near the medium / substrate (eg, beverage trading). , Inquiries, or repurchases), and / or the operating state of the medium / substrate, and others. Based on the environmental condition criteria, the selected content is specified for distribution to one or more collaborative media / substrates. In one embodiment, the advertisement for the selected beverage and associated material (ie, representative selected content) has a size suitable for displaying a beverage type advertisement and a beverage distribution environment (ie, representative selected content). Can be associated with distribution to collaborative media / boards located in bars / restaurants, hotels, or event boulevards (eg, environmental condition standards).

At block 1010, environmental content data is collected on the medium / board as described above. Environmental content data includes, for example, the number of people passing through one or more media / substrates, the number and type of beverages near one or more media / substrates, and the weather near one or more media / substrates. It can include commercial transactions (eg, purchase of beverages) made in the vicinity of one or more media / substrates. The environmental content data is communicated to a content management distribution system stored in connection with the particular medium / board from which it was obtained.

At block 1020, environmental condition criteria are applied to the collected environmental condition data, which selected content on one or more collaborative media / boards experiencing one or more environmental condition data. To distribute or specify. Content management and distribution applications apply relevant content distribution guidelines / standards / rules to determine which content should be distributed to which medium / board. For example, a content distribution / distribution guideline is a medium / board that is located in a special area and has a set number of people who have purchased a particular beverage in the vicinity during a special time frame, but has a special set of content. It can be specifically mentioned that it should be received.

At block 1030, the identified content is distributed to collaborating media / boards. The selected data can be communicated electronically by the communication network. In other embodiments, the content can be communicated in other ways, such as manually.

At block 1040, the content management and distribution platform tracks information related to content distributed to media / boards as well as content not selected for distribution. In certain embodiments, the relevant information tracked can include, for example, the content distributed, the medium / board on which the content was distributed, the time the content was distributed, or the period during which the content was displayed. .. The tracking and monitoring data will be stored for later retrieval.

At block 1050, the content management and distribution platform produces one or more reports. The report is stored and / or displayed. The report can reflect information related to the distributed content, but can also reflect information about the content not selected for distribution.

In this way, systems and methods for managing and distributing digital content are disclosed. In certain typical embodiments, the content is selected for distribution, in part, based on the environmental conditions of the device on which the electronic content should be displayed. The examples and embodiments disclosed herein are for illustrative purposes only. Additional embodiments not explicitly disclosed are included in the intended embodiments. For example, any type of environmental state data can be collected and used in determining the content to be distributed. Furthermore, all types of criteria / guidelines / rules can be used to identify content for distribution to a particular medium / board. The methods and applications of the disclosure systems described herein can be performed by computer executable instructions stored on one or more computer readable media or transmitted by any suitable type of signal. The method can be performed manually, at least in part. The steps of the method can be performed by software or a combination of software and hardware, as well as in any of the methods described above. A computer-executable directive can be the same process performed by a single or multiple microprocessors, or multiple processes performed by a single or multiple microprocessors. The method can be repeated any number of times if desired, and the steps of the method can be performed in any suitable order.

The subject matter described herein can operate in the general context of, for example, computer executable instructions, such as program modules executed by one or more components. In general, a program module includes routines, programs, objects, data structures, etc. that perform special tasks or perform special abstract data types. Typically, program modules can be combined or partitioned as needed. Although the above description generally relates to computer executable instructions for computers and / or computer programs running on multiple computers, the user interfaces, methods and systems may be performed in combination with other program modules. it can. In general, a program module includes routines, programs, objects, data structures, etc. that perform special tasks and / or perform special abstract data types.

In addition, single-processor or multi-processor computer systems, mini-computer devices, general-purpose computers, personal computers, stand-alone computers, portable computers, wearable computer devices, microprocessor-based or programmable consumer electronics, and the like. It can also include a segmented computer environment in which tasks are performed by remote processors linked over a communication network. In a partitioned computer environment, program modules can be located in both local and remote memory storage devices. The methods and systems described herein are performed on computer-readable media with computer-enforceable directives, as well as signals (eg, electronic signals) generated to transmit such information over, for example, communication networks. be able to. Although the subject matter is described in terms specific to structural features and / or methodological acts, the subject matter defined in the appended claims is necessarily limited to the special features or acts described above. is not it. Rather, the particular feature or act is disclosed as an exemplary embodiment of some claims.

Of course, it is not possible to describe any possible combination of components and methods within the scope of the requested subject, and more combinations and sorts of the subject are possible. Although a particular feature is disclosed for only one of many embodiments, the feature is as desired and as advantageous for known or special applications in other embodiments of the subject. Can be combined with one or more of the features of.

In addition, it should be correctly recognized that many aspects described here can be performed on portable computer devices, and that other aspects can be performed across distributed computer platforms. Similarly, many of the aspects described here can be performed as a set of services. It is understood that the systems and methods described herein are likely to incorporate many modifications and alternative configurations. There is no intention to limit the systems and methods described herein to the particular configurations described herein. Conversely, the systems and methods described herein are intended to cover all modifications, alternative configurations, and equivalents contained within the spiritual scope of the systems and methods described herein.

Also, the systems and methods described herein can be implemented in a variety of electronic environments (including both non-wireless and wireless computer environments), partial computer environments, and real-world environments. Many of the techniques described here are performed in hardware, software, or a combination of both. Preferably, a program comprising a computer network, a processor, a server, a storage medium readable by a processor (including volatile and non-volatile memory and / or storage elements), at least one input device, and at least one output device. Performed in a computer environment that maintains a capable computer. Computer hardware logic that works with various command sets is applied to the data to perform the above functions and generate output information. The output information applies to one or more output devices. Programs used by typical computer hardware can preferably run and communicate with computer systems in a variety of programming languages, including high-level procedural or object-oriented programming languages. The devices and methods described herein empirically can be performed in assembly or machine language, if desired. In any case, the language can also be a compiled or interpreted language. Each such computer program is preferably stored on a storage medium or device (ROM or magnetic disk), which configures the computer when the computer reads the storage medium or device to perform the processing procedures described above. And readable by a general or special purpose programmable computer to operate. The device can also be considered to be performed as a computer-readable storage medium that operates the computer in a special and predetermined manner.

Typical embodiments of the systems and methods described herein are described in detail above, but those skilled in the art will practice from the novel teachings and advantages described herein in the representative embodiments. It will be easy and correct to understand that many additional changes are possible without disengagement. Therefore, these and all such changes are meant to be included within the scope of the systems and methods described herein.

What is described above includes examples of the claimed subject matter. Of course, it is not possible to describe any possible combination of components or methodologies for the purpose of describing the claimed subject matter, but one of ordinary skill in the art will be able to make more combinations and sorts of the claimed subject matter. Can be recognized as. Therefore, the claimed subject matter is intended to include all such modifications, changes and changes contained within the spirit and scope of the appended claims. Further, to the extent that the term "includes" is used either in the detailed description or in the claims, the term "includes" is used as a transitional word in the claims. It is intended to be inclusive in a manner similar to the term "inclusive" in which "inclusive" is interpreted.

The systems and methods described herein can be better defined by the following claims.

<Cross-reference of related applications>

This application was filed on August 29, 2008, and claims the priority of US application 12 / 201,205, which has the name "Content Distribution Platform" and is now US Pat. No. 8,363,618, August 29, 2012. This is an international PCT application for a partial continuation of US application 13 / 659,155, which was filed in the United States and has the name "Content Distribution Platform", the contents of which are hereby incorporated by reference in its entirety.

Claims (25)

A content management and distribution system used in a beverage distribution environment.
At least one display system;
An environmental condition detector that works in operation with at least one of the display systems;
With at least one computer processor; and computer memory communicatively connected to said at least one computer processor.
The computer memory is
Depending on the content management and distribution system, (i) the location of at least one display system, (ii) the physical size of the at least one display system, (iii) the physical orientation of the at least one display system, and (iv). ) Select a set of selection criteria used to identify the information to be displayed on the at least one display system based on at least one display system factor, including at least one of the operating states of the at least one display system. Steps to do;
The step of receiving data representing at least one environmental state collected by the one or more environmental state detection devices by the content management and distribution system;
The step of receiving the data generated by the beverage distribution device when the beverage is distributed by the content management and distribution system;
The content management and distribution system applies the selected set of selection criteria and the data representing the at least one environmental state in questioning the content data present in the data store and selects the content to be distributed. A computer-executable command that causes the content management and distribution system to perform an operation including a step of transmitting the selected content to at least one display system.
The at least one environmental condition is
With at least one physical environmental condition associated with the distributed beverage,
With results set within a distance from the at least one display system, further wherein the at least one physical environment conditions including physical environmental conditions of at least one specific user including:
Number of people, occurrence of commerce, occurrence of physical gestures of at least one person, vocalization of spoken words, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair presence, at least one height, at least one skin color, at least one makeup presence, at least one There wherein at least one display system stare time length, the number of beverage being dispensed or distributed display types of beverages,
The at least one display system is operatively connected to a communication network that provides at least one data service, including one of voice services, television services and broadband connection services.
The selected content applied by the content management and distribution system in the computer system and transmitted to the at least one display is distributed based on the profile of the at least one person in the vicinity of the beverage distribution device. system, characterized in that it comprises the type of beverage, style, a coupon about the brand and / or the price was. The system according to claim 1, wherein the selected content includes at least one of text content, graphic content, video content and audio content. The system according to claim 2, wherein the at least one display system includes an existing display unit. The at least one display system includes a mobile phone, a smartphone, an advertising tower, a guidance display unit, an emergency information display unit, an electronic bulletin board, a television, an interactive ordering unit, a tablet computer device, a personal computer, a wearable computer, and a smart watch. The system according to claim 2, wherein the system includes at least one of a mobile-compatible monitoring device. 4. The fourth aspect of the present invention, wherein the at least one environmental condition detector is incorporated in at least one collaborative component including the at least one display system and at least one beverage distribution device. system. The system according to claim 5, wherein the communication network includes a wireless communication network. The computer memory causes the content management and distribution system to perform additional operations including at least one command to track the content distributed to the at least one display system and store the tracked content. The system according to claim 1, wherein the computer-executable instruction is stored. The computer memory comprises computer executable instructions stored therein that cause the content management and distribution system to perform additional operations including at least one instruction to generate report data from data representing the tracked content. The system according to claim 7, wherein the system is used. The claim is characterized in that the at least one display system is configured to receive content and display the received content in accordance with at least one directive provided by the content management and distribution system. The system according to 1. To operate in cooperation with the at least one environmental condition detector and execute at least one computer command to process data representing at least one environmental condition detected by the at least one environmental condition detector. The system of claim 5, further comprising at least one integrated computer processor operating in. The at least one environmental condition detector includes at least one camera, at least one motion sensor, at least one number counter, communication network router, credit card terminal, weather station, thermostat, flow meter, electric measuring instrument, audio microphone, game. The system according to claim 10, wherein the system includes at least one of a console type controller, a remote control, a smartphone, a tablet computer device, a keyboard, a pointing device, and a touch display panel. The system according to claim 1, wherein the at least one display system includes a display panel for displaying contents. 12. The system of claim 12 , wherein the at least one display system is configured to electronically receive content from the content management and distribution system. The at least one display system is a computer capable of working with a display configured to display content and at least one environmental condition detector configured to detect the at least one environmental condition. The system according to claim 1, wherein the system includes a processor and a communication component configured to communicate with the content management and distribution system. The system according to claim 14 , wherein the at least one display system further includes a data storage device. The at least one display system is configured to receive input from the operator, which is voice, text, biological data, payment data, gesture data, demographic data, and beverage identification. The system of claim 1, wherein the system comprises at least one of the data. It is characterized by further including content to be distributed, guidelines for the content to be distributed, tracking data identifying previously distributed content, and at least one data storage device capable of accumulating report data. The system according to claim 1. A computer execution method for content management and / or distribution.
In a computer system, by content management and distribution system, (i) the location of at least one display system, (ii) the physical size of the at least one display system, (iii) the physical orientation of the at least one display system, And (iv) identifying information to be displayed on the at least one display system based on at least one display system factor of the at least one display system, including at least one of the operating states of the at least one display system. Steps to select the set of selection criteria used in
The step of receiving data representing at least one environmental condition collected by the content management and distribution system in the computer system by one or more environmental condition detectors operating in cooperation with the at least one display system. ;
The step of receiving the data generated by the beverage distribution device when the beverage is distributed by the content management and distribution system;
In the computer system, the content management and distribution system applies and distributes the data representing the selected set of selection criteria and the at least one environmental state in questioning the content data present in the data store. The step of selecting the content to be performed; and the step of transmitting the selected content to at least one display system in the computer system.
The at least one environmental condition includes at least one physical environmental condition associated with the distributed beverage.
It further includes at least one physical environment condition that arises within a set distance from the at least one display system and includes at least one particular user's physical environment state, including:
Number of people, occurrence of commerce, occurrence of physical gestures of at least one person, vocalization of spoken words, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair presence, at least one height, at least one skin color, at least one makeup presence, at least one There wherein at least one display system stare time length, the number of beverage being dispensed or distributed display types of beverages,
The at least one display system is operatively connected to a communication network that provides at least one data service, including one of a voice service, a television service and a broadband connection service.
The selected content applied by the content management and distribution system in the computer system and transmitted to the at least one display is distributed based on the profile of the at least one person in the vicinity of the beverage distribution device. A method characterized by including coupons for beverages of a type, style, brand and / or price. 18. The method of claim 18 , further comprising associating an identifier with at least one collaborative display system. A claim comprising receiving data representing the at least one environmental condition of the at least one collaborative display system comprises receiving data representing the distribution of at least one beverage. 18. The method according to 18. 18. The method of claim 18, further comprising the step of receiving selection criteria from a collaborating content provider. 18. The method of claim 18 , further comprising the step of tracking the content distributed to the at least one collaborative display system and storing data representing the tracked content. 22. The method of claim 22, further comprising generating report data from the data representing the tracked content. 18. The method of claim 18, wherein the step of receiving data representing the environmental state comprises receiving data representing the environmental state according to a schedule. A non-volatile computer-readable medium, including computer-readable instructions, said computer-readable instructions in a computer system when executed by the computer system, by a content management and distribution system, (i) at least one. At least one of the location of the display system, (ii) the physical size of the at least one display system, (iii) the physical orientation of the at least one display system, and (iv) the operating state of the at least one display system. The step of selecting a set of selection criteria used to identify the information to be displayed on the at least one display system based on at least one display system factor of at least one display system including one;
The step of receiving data representing at least one environmental condition collected by the content management and distribution system in the computer system by one or more environmental condition detectors operating in cooperation with the at least one display system. ;
The step of receiving the data generated by the beverage distribution device when the beverage is distributed by the content management and distribution system;
In the computer system, the content management and distribution system applies and distributes the data representing the selected set of selection criteria and the at least one environmental state in questioning the content data present in the data store. The computer is made to perform an operation including a step of selecting the content to be performed; and a step of transmitting the selected content to at least one display system in the computer system.
The at least one environmental condition includes at least one physical environmental condition associated with the distributed beverage.
It further includes at least one physical environment condition that arises within a set distance from the at least one display system and includes at least one particular user's physical environment state, including:
Number of people, occurrence of commerce, occurrence of physical gestures of at least one person, vocalization of spoken words, movement of at least one person, interaction with at least one data element on the at least one display system, At least one figure, at least one hair volume, at least one facial hair presence, at least one height, at least one skin color, at least one makeup presence, at least one There wherein at least one display system stare time length, the number of beverage being dispensed or distributed display types of beverages,
The at least one display system is operatively connected to a communication network that provides at least one data service, including one of a voice service, a television service and a broadband connection service.
The selected content applied by the content management and distribution system in the computer system and transmitted to the at least one display is distributed based on the profile of the at least one person in the vicinity of the beverage distribution device. A readable medium characterized by containing coupons for beverages of the type, style, brand and / or price.