KR102057678B1 - System for advertisement agency and method for operating the same - Google Patents

Abstract

In an embodiment of the present invention, the advertisement agency server generates an advertisement media map in which the advertisement media within a radius set around the point selected by the advertiser is displayed on the electronic map as an advertisement media icon and transmits the advertisement media map to the advertiser terminal. Map display process; An advertisement medium selection process of displaying, by the advertiser terminal, an advertisement medium map received from an advertisement agency server, and transmitting identification information of an advertisement medium icon selected from an advertiser to the advertisement agency server through the advertisement medium map; An advertisement medium information providing process of the advertisement agency server transmitting the advertisement medium information allocated to the identification information of the received advertisement medium icon to the advertiser terminal; The advertiser terminal receives and displays advertisement media information on the advertisement medium selected by the advertiser from the advertisement agency server, and provides advertisement agency request information including an advertisement period and an advertisement medium quantity for the advertisement medium on which the advertisement medium information is displayed. An advertisement agency request process of transmitting the input advertisement agency request information to the advertisement agency server when the advertisement is input from an advertiser and requesting an advertisement agency; And an advertisement agency estimating process of transmitting, by the advertisement agency server receiving the advertisement agency request information, the advertisement agency quotation guide applying the discount rate according to the advertisement period and the quantity of the advertisement medium to the mail or mobile phone of the advertiser who requested the advertisement agency. It may include.

Description

System for advertising agency and method for selecting advertising media online {System for advertisement agency and method for operating the same}

The present invention relates to an advertising agency system and method, and to an advertising agency system for selecting an advertisement medium online and an operation method thereof.

Advertisement on newspapers is one of the most widely used advertising methods since ancient times. Advertisements on newspapers are relatively cheaper to produce and advertise than television advertisements, and can be printed in the form of letters on newspapers, which can deliver a variety of information at the same time. There is a form of a method, and a new advertisement method is introduced according to the number of columns and columns.

On the other hand, in recent years, various advertising means have appeared in addition to the above-mentioned newspaper advertisements. For example, various advertising media such as billboards in apartment elevators, billboards in buses, bus stop billboards, subway billboards, and the like, have appeared.

Non-professional advertisers have a lot of difficulties in selecting such a large number of advertising media, and the advertising agencies use advertising agencies, and the representatives of such advertising agencies directly or indirectly provide information about the advertising media. It secures and organizes and selects and recommends advertising media that can be advertised at the location of advertisements upon the request of advertisers.

However, since the selection of advertising media based on the advertising location is made through meetings between the advertiser and the advertising agency, the advertiser has to inquire and consult with a number of agencies and select the best advertising agency among them. There is a difficulty to spend a high cost.

Korean Patent Publication No. 10-2012-0004875

An object of the present invention is to provide a means for advertisers to efficiently select the advertising medium through the advertising agency.

In an embodiment of the present invention, the advertisement agency server generates an advertisement media map in which the advertisement media within a radius set around the point selected by the advertiser is displayed on the electronic map as an advertisement media icon and transmits the advertisement media map to the advertiser terminal. Map display process; An advertisement medium selection process of displaying, by the advertiser terminal, an advertisement medium map received from an advertisement agency server, and transmitting identification information of an advertisement medium icon selected from an advertiser to the advertisement agency server through the advertisement medium map; An advertisement medium information providing process of the advertisement agency server transmitting the advertisement medium information allocated to the identification information of the received advertisement medium icon to the advertiser terminal; The advertiser terminal receives and displays advertisement media information on the advertisement medium selected by the advertiser from the advertisement agency server, and provides advertisement agency request information including an advertisement period and an advertisement medium quantity for the advertisement medium on which the advertisement medium information is displayed. An advertisement agency request process of transmitting the input advertisement agency request information to the advertisement agency server when the advertisement is input from an advertiser and requesting an advertisement agency; And an advertisement agency estimating process of transmitting, by the advertisement agency server receiving the advertisement agency request information, the advertisement agency quotation guide applying the discount rate according to the advertisement period and the quantity of the advertisement medium to the mail or mobile phone of the advertiser who requested the advertisement agency. It may include.

In the advertisement media map display process, the commercial volume analysis value at the point where the advertisement medium is located may be displayed together with the advertisement medium icon.

The above-mentioned commercial data analysis figures show that the average daily floating population at the point where the advertising medium is located, the female population living within the set distance range from the point where the advertising medium is located, the male population living within the setting distance range from the point where the advertising medium is located, the advertising medium It may include one or more of the elderly population residing within the set distance range from the point where is located, the child population residing within the set distance range from the point where the advertising medium is located.

The advertisement agency server stores information on gender and age group suitable for advertisement for each business type. The advertisement media map display process includes receiving the type of business to be advertised by an advertiser, and then receiving the average daily floating population and women. Among the commercial data analysis values including the population, the male population, the elderly population, and the child population, only the business analysis values matching the business type of the advertiser may be displayed beside the advertisement media icon.

The commercial area analysis value matched with the advertiser's business type may be characterized by determining the gender or age group that is most appropriate when advertising the advertiser's business type, and identifying the population of the identified gender or the identified age group.

In the advertisement media map display process, the road view icon at the point where the advertisement medium is located may be displayed beside the advertisement medium icon.

The advertisement agency server stores information on an advertisement medium suitable for an advertisement for each business type. The advertisement medium map display process extracts the most suitable advertisement medium as a recommended advertisement medium when advertising the business type of the advertiser. The road view icon may be displayed only next to the icon of the recommended advertising medium.

In the advertisement agency request process, after requesting to add a shopping cart to an advertising medium on which advertising medium information is displayed from an advertiser who has confirmed the advertising medium information, the advertisement agency request information including the advertisement period and the advertising medium quantity for the advertising medium included in the shopping cart It may be characterized by receiving the input from the advertiser.

In addition, the present invention generates an advertising media map displayed on the electronic map of the advertising media within the radius set around the point selected by the advertiser to advertise on the electronic map to transmit to the advertiser terminal, advertising media icon received from the advertiser terminal Advertiser's e-mail requesting the agency's information on the agency's request for applying the discount rate according to the advertisement period and the advertising medium's quantity when the advertisement medium information assigned to the identification information of the advertisement information is transmitted to the advertiser terminal and the advertisement agency request information is received. Or an advertising agency server for transmitting to the mobile phone; Display the advertisement media map received from the advertising agency server, and transmit identification information of the advertisement medium icon selected from the advertiser to the advertisement agency server through the advertisement medium map, and transmit advertisement medium information about the advertisement medium selected from the advertiser. The advertisement agency receives and displays the advertisement agency request information, which is received from the advertisement agency server and receives advertisement agency request information including an advertisement period and an advertisement medium quantity, for the advertisement medium on which the advertisement medium information is displayed. Advertiser terminal to send to the server for advertising agency; And a wired or wireless communication network providing wired or wireless communication between the advertising agency server and the advertiser terminal.

The advertisement media map display process displays the commercial volume analysis value at the point where the advertisement medium is located next to the advertisement medium icon, and the commercial volume analysis value is a daily average floating population at the point where the advertisement medium is located. Female population residing within set distance range from point, Male population residing within set distance range from point where advertising medium is located, Elderly population residing within set distance range from point where advertising medium is located, Set distance range from point where advertising medium is located It may include one or more of the children's population residing within.

The advertisement agency server stores information on an advertisement medium suitable for an advertisement for each business type. The advertisement medium map display process extracts the most suitable advertisement medium as a recommended advertisement medium when advertising the business type of the advertiser. The road view icon may be displayed only next to the icon of the recommended advertising medium.

According to an embodiment of the present invention, a map displaying an advertisement medium location may be provided to an advertiser to assist in selecting an advertisement medium. In addition, according to an embodiment of the present invention can be provided with the commercial information analysis to help advertisers select advertising media.

1 is a block diagram of an advertising agency system for selecting an advertising medium online according to an embodiment of the present invention.
Figure 2 is a block diagram of the advertising agency server according to an embodiment of the present invention.
3 is a screen example of an advertising agency management terminal according to an embodiment of the present invention.
4 is a diagram illustrating an advertiser terminal displaying an advertisement media map according to an embodiment of the present invention.
5 is a diagram illustrating an advertiser terminal on which advertisement medium information is displayed according to an embodiment of the present invention.
6 is a diagram illustrating an advertiser terminal receiving advertisement agency request information according to an embodiment of the present invention.
7 is a flowchart of an advertisement agency method for selecting an advertisement medium online according to an embodiment of the present invention.
8 is a diagram illustrating an advertisement media map in which commercial power analysis values are displayed according to an embodiment of the present invention.
9 illustrates an advertisement media map displaying a road view icon according to an embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various forms, and is provided to fully inform the scope of the invention to those skilled in the art. The invention is defined only by the scope of the claims. In addition, in the following description of the present invention, if it is determined that related related technologies and the like may obscure the gist of the present invention, detailed description thereof will be omitted.

1 is a configuration diagram of an advertisement agency system for selecting an advertisement medium online according to an embodiment of the present invention, Figure 2 is a block diagram of an advertising agency server according to an embodiment of the present invention, Figure 3 is an embodiment of the present invention An example of a screen of an advertisement agency management terminal according to an example, FIG. 4 is a diagram illustrating an advertiser terminal displaying an advertisement media map according to an embodiment of the present invention, and FIG. 5 is an advertisement media information according to an embodiment of the present invention. 6 is a diagram illustrating an advertiser terminal displayed, and FIG. 6 is a diagram illustrating an advertiser terminal receiving advertisement agency request information according to an embodiment of the present invention.

As shown in FIG. 1, the advertisement agency system of the present invention may include a wired / wireless communication network 100, an advertiser terminal 300, and an advertisement agency server 200.

The wired / wireless communication network 100 provides wired or wireless communication between the advertising agency server 200 and the advertiser terminal 300. When the wired / wireless communication network 100 is implemented as a wireless communication network, a wireless mobile communication network including a base transceiver station (BTS), a mobile switching center (MSC), and a home location register (HLR) is provided. Data communication is possible. In addition, when the wired / wireless communication network 100 is implemented as a wired communication network, it may be implemented as a network communication network, and data communication may be performed according to an Internet protocol such as Transmission Control Protocol / Internet Protocol (TCP / IP).

The advertising agency server 200 is a server operated by an advertising agency that acts on behalf of an advertisement requested by an advertiser. The advertising agency server 200 has a configuration identical to that of a general web server in hardware, and in software, C, C ++, Java, and Visual Basic. It includes program modules that are implemented through various languages such as Visual C and Visual C and perform various functions. In addition, it can be implemented by using a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, Macintosh, etc. in general server hardware. For example, the websites used in the Windows environment, the Internet Information Server (IIS), and the CERN, NCSA, and APPACH used in the Unix environment may be used.

The advertisement agency server 200 generates an advertisement media map displayed on the electronic map as advertisement media icon 10 of advertisement media within a radius set around the point selected by the advertiser, and transmits the advertisement media map to the advertiser terminal 300. do. In addition, when the advertisement medium information allocated to the identification information of the advertisement medium icon 10 received from the advertiser terminal 300 is transmitted to the advertiser terminal 300, and the advertisement request information is received, the advertisement period and the quantity of the advertisement medium are received. According to the advertisement agency quote estimates applied according to the discount is sent to the email or mobile phone of the advertiser requesting the agency.

To this end, the advertising agency server 200, as shown in Figure 2, the server communication unit 210, member management unit 220, advertising media map providing unit 230, advertising media information providing unit 240, and advertising agency The quotation guide unit 250 may be included. In addition, the target information storage unit 260 for each business type may be further included.

The server communication unit 210 supports hardware and software protocols for communicating with the advertiser terminal 300, respectively. The server communication unit 210 may perform data communication according to an Internet protocol such as, for example, Transmission Control Protocol / Internet Protocol (TCP / IP).

The member manager 220 is a module that stores and manages information such as an advertiser member's name, a business number, a contact number, an address, a fee payment account, and the like.

The advertisement media map providing unit 230 generates an advertisement media map displaying advertisement media within a radius set around the advertiser position on the electronic map as the advertisement media icon 10 on the electronic map, thereby generating the advertisement media map. Perform the functions provided by. For example, advertisement media within 500m or 1km within a radius of the advertisement point selected by the advertiser are displayed on the advertisement media map and provided to the advertiser terminal 300. The advertisement medium icon 10 may identify and display the type of advertisement medium. For example, an advertising medium of a bus stop may be displayed as a bus icon, an advertising medium of a subway station may be displayed as a subway icon, and an advertising medium in an apartment elevator may be displayed as an apartment icon.

The advertisement agency server 200 may further include a separate advertisement agency management terminal 400 that manages the advertisement of the advertisement medium. The advertising agency management terminal 400 displays a management screen for product management of the advertising medium, as shown in FIG.

The advertisement media information providing unit 240 stores information about advertisement regions for each region in a storage and provides the information to the advertiser. For reference, such a storage medium may include a hard disk drive, a solid state drive, a flash memory, a compact flash card, a secure digital card, and an SM card. (Smart Media Card), an MMC card (Multi-Media Card), a memory stick (Memory Stick), such as a module that can input and output information may be provided inside the device, or may be provided in a separate device. The advertisement medium information providing unit 240 is a module for providing the advertisement medium information allocated to the identification information of the advertisement medium icon 10 received from the advertiser to the advertiser terminal 300. Here, the advertisement medium may be a medium in which advertisements can be made, and various advertisement media such as an advertisement in an apartment elevator, an advertisement in a bus, a bus stop advertisement, a subway advertisement, a delivery advertisement, a delivery motorcycle advertisement, etc. may be applicable. As an advertising media form, it may have various forms such as a printing panel panel, a board panel panel LCD panel, an OLED panel, and the like, and the type is not limited. In addition, the advertisement media information may include the location of the advertisement medium, the advertisement medium exposure time, the maximum number of advertisement medium exposure, the advertisement medium characteristic information, and the like.

When the advertisement agency quotation guide 250 receives the advertisement agency request information, the advertisement agency quotation guide 250 transmits the advertisement agency quotation guide to which the discount rate is applied according to the advertisement period and the quantity of the advertisement medium to the email or the mobile phone of the advertiser who requested the advertisement. Therefore, the advertiser can easily check the advertising agency request cost when advertising for various advertising media.

The suitability information storage unit 260 for each business type stores business information analysis information including gender and age group suitable for advertisement and business analysis data for each business type. In addition, the target information storage unit 260 for each business type stores information on an advertisement medium suitable for an advertisement for each business type. The use of the appropriate target information for each business type is used to display a commercial analysis value and a road view icon, which will be described later. More details will be described later. For reference, the target information, business analysis information, etc. for each business type may be information obtained through the National Statistical Office, or may be information obtained by requesting business analysis separately.

Advertiser terminal 300 is a terminal used by advertisers who want to advertise on advertising media. In the drawings, a desktop PC is described as an example, but not only a desktop PC but also a smartphone and a tablet PC ), A slate PC, a notebook computer, and the like. Of course, the terminal to which the present invention is applicable is not limited to the above-described type, and of course, may include all terminals capable of communicating with external devices.

The advertiser terminal 300 displays the advertisement media map received from the advertisement agency server 200, and transmits identification information of the advertisement medium icon 10 selected from the advertiser to the advertisement agency server 200 through the advertisement media map. do. For example, as shown in FIG. 4, when the advertiser selects the advertisement medium icon 10 to be advertised among the advertisement mediums within a radius of 500 m around the point selected by the advertiser, the selected advertisement medium icon ( The identification information of 10) is transmitted to the advertising agency server 200.

The advertiser terminal 300 receives and displays advertisement medium information on the advertisement medium selected by the advertiser from the advertisement agency server 200. For example, as shown in FIG. 5, the advertisement medium information about the advertisement medium selected by the advertiser is displayed in the form of a pop-up screen. The reverse medium advertisement media information may include the location of the advertisement media, the advertisement medium exposure time, the maximum number of advertisement medium exposures, the advertisement medium characteristic information, and the like.

Thereafter, the advertiser terminal 300 receives the advertisement agency request information including the advertisement period and the quantity of the advertisement medium from the advertiser for the advertisement medium on which the advertisement medium information is displayed. 200) to be commissioned by the advertising agency. For example, as shown in FIG. 6, when an advertiser inputs advertisement agency request information such as an advertisement period and an advertisement medium quantity, the advertisement agency request information is transmitted to the advertisement agency server 200.

Here, the advertisement agency request information input, after receiving a request to add the shopping cart to the advertising medium in which the advertising medium information is displayed from the advertiser confirming the advertising medium information, the advertising agency including the advertising period and the advertising medium quantity for the advertising medium contained in the shopping cart Request information may be input from an advertiser.

Meanwhile, only the positions of the advertisement media that can be advertised are displayed on the advertisement media map, and the information on which the advertiser can directly determine the advertisement effect is not provided.

Accordingly, the present invention provides the advertisement medium map with advertisement effect prediction information that allows the advertiser to predict the advertisement effect when the advertisement is advertised on the advertisement medium.

The advertisement effect prediction information providing method may include a commercial analysis value providing method and a road view providing method.

When displaying the advertisement media map for providing the commercial analysis value, the commercial analysis value at the point where the advertisement medium is located may be displayed together with the advertisement medium icon 10. Here, the commercial analysis figures are the average daily floating population at the point where the advertising medium is located, the female population living within the set distance range from the point where the advertising medium is located, the male population living within the setting distance range from the point where the advertising medium is located, and the advertising medium. It may include one or more of the elderly population residing within the set distance range from the point where is located, the child population residing within the set distance range from the point where the advertising medium is located.

When displaying the advertising media map for providing the road view, the road view icon at the point where the advertising media is located is displayed alongside the advertising media icon 10. After receiving the type of business to be advertised from the advertiser, the advertiser's business is displayed. When advertising the type, the most suitable advertisement medium may be extracted as the recommended advertisement medium, and the road view icon may be displayed only next to the icon of the recommended advertisement medium.

Such a commercial analysis value providing method and a road view providing method will be described with reference to FIGS. 7 to 9 to be described later.

FIG. 7 is a flowchart of an advertisement agency method for selecting an advertisement medium online according to an embodiment of the present invention. FIG. 8 is a diagram illustrating an advertisement medium map in which a commercial volume analysis value is displayed according to an embodiment of the present invention. In accordance with an embodiment of the present invention, a diagram illustrating an advertisement media map displaying a road view icon.

The advertisement agency method for selecting an advertisement medium on-line of the present invention, as shown in FIG. 7, displays an advertisement medium map display process (S710), an advertisement medium selection process (S720), an advertisement medium information providing process (S730), and an advertisement agency request. Process (S740), and the advertising agency estimate guidance process (S750) may be included.

In the advertisement medium map display process (S710), the advertisement agency map 200 displays advertisement mediums within a radius set around the point selected by the advertiser as an advertisement medium icon 10 on the electronic map. It is a process of generating and transmitting to the advertiser terminal 300. For example, advertisement media within 500m or 1km within a radius of the advertisement point selected by the advertiser are displayed on the advertisement media map and provided to the advertiser terminal 300. The advertisement medium icon 10 may identify and display the type of advertisement medium. For example, an advertising medium of a bus stop may be displayed as a bus icon, an advertising medium of a subway station may be displayed as a subway icon, and an advertising medium in an apartment elevator may be displayed as an apartment icon.

In the advertisement medium selection process (S720), the advertiser terminal 300 displays the advertisement medium map received from the advertisement agency server 200, and identifies identification information of the advertisement medium icon 10 selected from the advertiser through the advertisement medium map. To transmit to the advertising agency server 200. For example, as shown in FIG. 4, when the advertiser selects the advertisement medium A icon 10 to be advertised among the advertisement mediums within a radius of 500 m around the point selected by the advertiser, the selected advertisement medium A is selected. The identification information of the icon 10 is transmitted to the advertising agency server 200.

The advertisement medium information providing process (S730) is a process in which the advertisement agency server 200 provides the advertisement terminal information allocated to the identification information of the received advertisement medium icon 10 to the advertiser terminal 300.

In the advertisement agency request process (S740), the advertiser terminal 300 receives and displays advertisement medium information on the advertisement medium selected by the advertiser from the advertisement agency server 200. For example, as shown in FIG. 5, the advertisement medium information about the advertisement medium A selected by the advertiser is displayed in the form of a pop-up screen. The reverse medium advertisement media information may include the location of the advertisement media, the advertisement medium exposure time, the maximum number of advertisement medium exposures, the advertisement medium characteristic information, and the like.

In addition, when receiving advertisement agency request information including an advertisement period and an advertisement medium quantity for an advertisement medium in which advertisement medium information is displayed, the advertisement agency request information is transmitted to the advertisement agency server 200 and the advertisement agency is requested. . For example, as shown in FIG. 6, when an advertiser inputs advertisement agency request information such as an advertisement period and an advertisement medium quantity, the advertisement agency request information is transmitted to the advertisement agency server 200. Here, the advertisement agency request information input, after receiving a request to add the shopping cart to the advertising medium in which the advertising medium information is displayed from the advertiser confirming the advertising medium information, the advertising agency including the advertising period and the advertising medium quantity for the advertising medium contained in the shopping cart Request information may be input from an advertiser.

Ad agency quotation guide process (S750), the advertising agency server 200 that receives the agency request information, the advertiser's e-mail or mobile phone that requested the agency agency estimate guidance applied the discount rate according to the advertising period and the number of advertising media Is the process of transmission. When receiving the agency request information, the agency estimates the advertisement guidance applied with the discount rate according to the advertisement period and the number of advertisement media is transmitted to the email or mobile phone of the advertiser requesting the agency. Therefore, the advertiser can easily check the advertising agency request cost when advertising for various advertising media.

Meanwhile, the present invention provides advertisement effect prediction information together with the advertisement media map for predicting the advertisement effect when the advertiser advertises the advertisement medium.

The advertisement effect prediction information providing method may include a commercial analysis value providing method and a road view providing method.

First, explain how to provide commercial business figures.

In order to provide the commercial volume analysis value, the advertisement media map display process (S710) may display the commercial volume analysis value 20 at the point where the advertisement medium is located, as shown in FIG. 8, next to the advertisement medium icon 10. . Here, the commercial analysis figures are the average daily floating population at the point where the advertising medium is located, the female population living within the set distance range from the point where the advertising medium is located, the male population living within the setting distance range from the point where the advertising medium is located, and the advertising medium. It may include one or more of the elderly population residing within the set distance range from the point where is located, the child population residing within the set distance range from the point where the advertising medium is located.

For example, if the A1 bus stop where the 1-1st advertising medium is located has an average floating population of 10,000 people per day, while the A2 bus stop where the 1-2th advertising medium is located has an average daily floating population of 1,000 people, Since advertising through the 1-1st advertising medium is much more advantageous, the advertiser will select the 1-1th advertising medium as the advertising means.

Similarly, if there are 2,000 women living in B1 apartment where 2-1 advertising media is located, while 500 males living in B2 apartment where 2-1 advertising media are located, Advertisers will select the 2-1 advertisement medium as the advertising means because the advertisement through the 2-1 advertisement medium is much more advantageous to the advertiser.

Furthermore, the present invention may be implemented such that only the commercial analysis value corresponding to the type of business the advertiser wants to advertise is displayed on the advertisement medium icon 10. Here, the commercial area analysis value 20 that matches the type of business of the advertiser may be the population of the identified gender or the age of the identified age by identifying the most suitable gender and age group when advertising the type of business of the advertiser.

For example, for an advertiser wanting to sell cosmetics, only the female population associated with the location where the advertising medium is located is displayed as a commerce analysis figure. For example, the female population of the B1 apartment in which the second advertising medium is located is displayed as the second-first advertisement. It is displayed next to the media icon 10, and the female population of the B2 apartment in which the second ad media is located is displayed next to the 2-3 advertising medium icon 10, and the The female population is displayed next to the 2-3 advertisement medium icon 10, and the female population of the B4 apartment in which the 2-4 advertisement medium is located is displayed next to the 2-4 advertisement medium icon 10.

Therefore, advertisers can easily identify the female population associated with the location where each advertising medium is located, and thus can assist in selecting an advertising medium.

Meanwhile, a road view providing method, which is a second method for providing advertisement effect prediction information, will be described.

The road view is provided so that the advertiser can easily check the road view of the corresponding spot for each advertisement medium displayed on the advertisement medium map.

To this end, the advertisement media map display process (S710) displays the road view icon 30 at the point where the advertisement medium is located, as shown in FIG. 9, next to the advertisement medium icon 10. Therefore, the advertiser can immediately check the road view of the corresponding point by clicking the advertising medium icon (10).

In addition, the advertisement agency server 200 stores information on an advertisement medium suitable for an advertisement for each business type. In the advertisement media map display process (S710), after receiving an input of a business type to be advertised from an advertiser, When advertising the business type, the most suitable advertising medium is extracted as the recommended advertising medium, and the road view icon is displayed only next to the icon of the recommended advertising medium.

For example, if the advertisement that the advertiser wants to advertise is an advertisement of sportswear such as sportswear or sneakers, the park advertisement media icon (10 Next to the Dodview icon, allowing the advertiser to immediately see the park's roadview.

The embodiments in the above description of the present invention are presented by selecting the most preferred examples to help those skilled in the art from the various possible examples, and the technical spirit of the present invention is not necessarily limited or limited only by the embodiments. However, various changes, modifications, and other equivalent embodiments may be made without departing from the technical spirit of the present invention.

100: wired and wireless communication network
200: ad agency server
300: advertiser terminal
400: advertising agency management terminal

Claims (11)

An advertisement media map displaying process of the advertisement agency server generating an advertisement media map displaying advertisement media within a radius set around the point selected by the advertiser on the electronic map as an advertisement media icon, and transmitting the advertisement media map to the advertiser terminal;
An advertisement medium selection process of displaying, by the advertiser terminal, an advertisement medium map received from an advertisement agency server, and transmitting identification information of an advertisement medium icon selected from an advertiser to the advertisement agency server through the advertisement medium map;
An advertisement medium information providing process of the advertisement agency server transmitting the advertisement medium information allocated to the identification information of the received advertisement medium icon to the advertiser terminal;
The advertiser terminal receives and displays advertisement media information on the advertisement medium selected by the advertiser from the advertisement agency server, and provides advertisement agency request information including an advertisement period and an advertisement medium quantity for the advertisement medium on which the advertisement medium information is displayed. An advertisement agency request process of transmitting the input advertisement agency request information to the advertisement agency server when the advertiser receives the input from the advertiser; And
The advertisement agency server receiving the advertisement agency request information includes an advertisement agency estimation guide process of transmitting the advertisement agency quotation guide applied with the discount rate according to the advertisement period and the quantity of the advertisement medium to the mail or mobile phone of the advertiser who requested the advertisement agency. ,
The ad agency request process,
The advertisement medium information including the position of the advertisement medium, the advertisement medium exposure time, the maximum number of advertisement medium exposures, and the advertisement medium characteristic information is displayed in the form of a popup for the advertisement medium selected by the advertiser in the advertisement medium map.
The advertising media feature information,
Advertising media type, advertising media standards, advertising media monthly advertising costs, advertising media production costs, buildings and traffic information around the advertising media,
The ad agency request process,
After the advertiser confirms the information on the advertising media and the shopping cart is requested for the advertising media displaying the advertising media information, the advertisement period, the advertising media type, the advertising media specification, and the quantity of the advertising media are displayed through the pop-up window. Enter your agency request information,
The advertisement media map display process,
Display the commercial analysis at the point where the media is located next to the media icon.
The commercial volume analysis value,
Average daily floating population at the location where the media is located, female population living within the set distance range from where the media is located, male population living within the set distance range from the location where the media is located, and set distance from the location where the media is located Includes elderly populations within range, children populations within set distance range from point of advertising media,
The advertising agency server,
By gender, we store information about gender and age groups that are appropriate for your ads.
The advertisement media map display process,
After receiving the type of business to be advertised by the advertiser, only the commercial analysis value matching the business type of the advertiser is selected from the commercial analysis value including the daily average floating population, the female population, the male population, the elderly population, and the child population. Alongside the media icon,
Commercial business analysis value matching the type of business of the advertiser,
The advertisement agency method for selecting the advertising medium online, characterized in that the most appropriate gender and age group when advertising the advertiser's business type, the identified gender population or the identified age population.
delete delete delete delete The method of claim 1, wherein the displaying of the advertisement media map comprises:
An advertisement agency method of selecting an advertisement medium online displaying a road view icon at a point where the advertisement medium is located next to the advertisement medium icon.
The method according to claim 6,
The advertisement agency server stores information on an advertisement medium suitable for advertisement for each business type.
The advertisement media map display process is to select an advertising medium online to extract the most suitable advertising medium as a recommended advertising medium when advertising the business type of the advertiser as a road view icon only next to the icon of the recommended advertising medium. .
delete Advertisement media maps are displayed on the electronic map as advertisement media icons within the radius set around the point selected by the advertiser to be transmitted to the advertiser terminal. The advertisement information received from the advertiser terminal When the advertisement medium information is allocated to the advertiser terminal and the advertisement agency request information is received, the advertisement agency quotation guide applying the discount rate according to the advertisement period and the quantity of the advertisement medium is transmitted to the email or mobile phone of the advertiser who requested the advertisement agency. Advertising agency server;
Display the advertisement media map received from the advertisement agency server, transmit identification information of the advertisement medium icon selected from the advertiser to the advertisement agency server through the advertisement medium map, and transmit advertisement medium information about the advertisement medium selected from the advertiser. When the advertisement agency server receives and displays advertisement agency request information including an advertisement period and an advertisement medium quantity for the advertisement medium on which the advertisement medium information is displayed, the advertisement agency request information is received from the advertisement agency server. Advertiser terminal to send to the server for advertising agency; And
It includes a wired and wireless communication network for providing wired or wireless communication between the advertising agency server and the advertiser terminal,
The advertiser terminal,
The advertisement medium information including the position of the advertisement medium, the advertisement medium exposure time, the maximum number of advertisement medium exposures, and the advertisement medium characteristic information is displayed in the form of a popup for the advertisement medium selected by the advertiser in the advertisement medium map.
After the advertiser confirms the information on the advertising media and the shopping cart is requested for the advertising media displaying the advertising media information, the advertisement period, the advertising media type, the advertising media specification, and the quantity of the advertising media are displayed through the pop-up window for the advertising media included in the shopping cart. Enter your agency request information,
The advertising media feature information,
Advertising media type, advertising media standards, advertising media monthly advertising costs, advertising media production costs, buildings and traffic information around the advertising media,
The advertising agency server,
Display the commercial analysis at the point where the media is located next to the media icon.
The commercial volume analysis value,
Average daily floating population at the location where the media is located, female population living within the set distance range from where the media is located, male population living within the set distance range from the location where the media is located, and set distance from the location where the media is located Includes elderly populations within range, children populations within set distance range from point of advertising media,
The advertising agency server,
After receiving the type of business to be advertised by the advertiser, only the commercial analysis value matching the business type of the advertiser is selected from the commercial analysis value including the daily average floating population, the female population, the male population, the elderly population, and the child population. Alongside the media icon,
Commercial business analysis value matching the type of business of the advertiser,
The advertisement agency system for selecting an advertising medium online, characterized in that the gender and age group most suitable for advertising the type of business of the advertiser, the population of the identified gender or the population of the identified age.
delete The method according to claim 9,
The advertising agency server,
By type of business, we store information about the right advertising media for your advertising
An advertisement agency system for selecting an advertisement medium on-line that displays a road view icon only next to an icon of the recommended advertisement medium by extracting the most suitable advertisement medium as the recommended advertisement medium when advertising the business type of the advertiser.

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