TWI525567B - System for presenting advertisements in lock state and its implementing method - Google Patents

Description

Advertisement presentation system under lock screen state and implementation method thereof

An advertisement presentation system and a method for implementing the same in a lock screen state, in particular, an advertisement platform provides an advertisement content and is displayed on a mobile device, and the user can instantly switch the advertisement content, and further analyze the advertisement by switching actions An advertisement presentation system and a method for implementing the same in a lock screen state in which the content is put into effect.

With the development of technology, the types of advertisements are becoming more diverse, such as traditional bulletin boards, printed leaflets and newspapers and magazines, broadcasts, TV commercials and web advertisements in the information age, and with mobile devices. The rise of , such as smart phones and tablets, and because of the convenience of mobile devices, most people spend a lot of time on mobile devices every day, advertisers value the adhesion of consumers using mobile devices, so, Mobile devices have become an important communication channel between advertisers and consumers. According to research, about 40% of network traffic in 2013 is derived from mobile devices, so more and more advertisers choose to use advertising budgets. In action advertising, Such as newsletter-style advertising, Pop-up Ads when executing applications, or Banner Ads when browsing the web to increase the chances of contact with consumers, and According to the statistics, the number of times the user can trigger the mobile device on average per day can be up to four or more times. However, when the mobile device is triggered, the screen usually only displays the system preset or user-defined map. For example, landscape photographs and weather maps, etc., therefore, the inventors developed a technology that can transmit advertisements provided by advertisers in the state of the lock screen of the mobile device, and thus the mobile advertising method is "permitted marketing". (Permission Marketing)" is more acceptable to consumers than the above-mentioned "Interruption Marketing" advertising method. When the user triggers the mobile device, the mobile device is When the sleep state (screen off) changes to the lock screen state (the screen is turned on, but the mobile device is still locked), and further displays the screen in the lock screen state The advertisements provided by the commerce are for the consumers to watch, and other prior technologies are for reference, as follows: (1) Chinese Patent Publication No. CN102393807 "Mobile terminal lock screen interface display method, device and mobile terminal"; (2) Chinese Patent Publication No. CN103365600 "An Information Display Method and Apparatus"; (3) Chinese Patent Publication No. CN103369101 "Mobile Terminal, Server, Advertising Charging System and Method"; (4) Chinese Patent Publication No. CN103473302 "A method, device and system for displaying a lock screen information"; (5) US Patent Publication No. US20130102273 "Method, "System, method and mobile communication terminal for displaying advertisement upon activation of mobile communication terminal"; (7) US Patent Publication No. US20130102363 "System, method and mobile communication terminal for displaying advertisement upon activation of mobile communication terminal"; US Patent Publication No. US20130124276, "Method for advertising on a smart phone lock screen"; however, it can be seen from the above-mentioned various prior art that the advertisement display system in the state of the lock screen of the prior art, when the user triggers the mobile device, The screen only displays a single advertisement content, that is, the user only receives one advertisement content information in a single operation process, and if the user is not interested in the advertisement content, the mobile device needs to return to the dormant state and then re-trigger to change the advertisement. Content, and the content of the advertisement may reappear at the next trigger. In other words, the user cannot instantly change the content of the advertisement and select the advertisement content of interest to watch; in addition, the prior art can only be selected by the user or After you enter the detailed introduction page of the viewing advertisement, you can judge the investment efficiency of the advertising content. Therefore, how to make the advertising content in the lock screen state more close to the consumer's preferences and needs, and can pre-evaluate the advertising effectiveness. For the reference of advertisers, it is a problem to be solved.

In view of the above problems, the inventors have studied and analyzed the existing mobile advertising presentation system architecture based on years of experience in related industries and product design, and are able to design a better mobile advertising presentation system; The main purpose of the present invention is to provide an advertisement presentation system and a method for implementing the same in a lock screen state that can automatically switch advertisement content according to user preferences and analyze user browsing status according to a switching action.

In order to achieve the above object, the advertisement presentation system and the implementation method thereof in the lock screen state of the present invention are mainly composed of an information platform and at least one mobile device, wherein the information platform has a data. a library and an advertisement management module, the database is used for storing a plurality of advertisement contents, the advertisement management module is used for managing a plurality of advertisement contents stored in the database, and when the mobile device receives a trigger action of a user A lock-up state will be entered from a dormant state. At the same time, an advertisement update module in the mobile device will be linked to the information platform through a communication module, and further enable a plurality of advertisements stored in the database of the information platform. After the information is streamed, a plurality of advertisement contents are presented on a screen of the mobile device through a display module, for a user to switch and watch the advertisement content of interest, and the user platform is analyzed by the information platform. The switching action taken to see if it is a valid viewer.

In order for your review board to have a clear understanding of the purpose, technical features and effects of the present invention, the following description will be used in conjunction with the illustrations, please refer to it.

1‧‧‧Advertising presentation system in lock screen state

11‧‧‧Mobile devices

111‧‧‧Central Processing Module

112‧‧‧Communication module

113‧‧‧Display module

114‧‧‧Touch Module

1141‧‧‧Advertising Switching Unit

1142‧‧‧Screen Status Selection Unit

1143‧‧‧Sensor unit

115‧‧‧Advertising Update Module

1151‧‧‧Advertising Detection Unit

1152‧‧‧Advertising setting unit

116‧‧‧Storage module

117‧‧‧ data capture module

12‧‧‧Information platform

121‧‧‧Advertising Management Module

1211‧‧‧Set command storage unit

1212‧‧‧Advertisement Type Setting Unit

1213‧‧‧Ad Content Type Setting Unit

1214‧‧‧Advertising time setting unit

1215‧‧‧Advertising Location Setting Unit

122‧‧‧Database

123‧‧‧Analysis module

S101‧‧‧ trigger step

S102‧‧‧Advertising content update steps

S103‧‧‧ Display steps

S104‧‧‧Advertising content switching judgment step

S105‧‧‧Screen status selection judgment step

S106‧‧‧Ad Content Carousel Steps

S107‧‧‧ Screen guiding steps

S108‧‧‧Advertising content guiding steps

S201‧‧‧Sensing steps

S202‧‧‧Browse analysis steps

A1‧‧‧Ad Content

A2‧‧‧Ad Content

A3‧‧‧Ad Content

A4‧‧‧Ad Content

A5‧‧‧Ad Content

A6‧‧‧Ad Content

B‧‧‧ trigger button

Figure 1, a system architecture diagram of the present invention.

Figure 2 is a detailed diagram of the system of the present invention.

Figure 3 is a schematic view (1) of the implementation of the present invention.

Figure 4 is a schematic view showing the implementation of the present invention (2).

Figure 5 is a schematic view (3) of the implementation of the present invention.

Figure 6 is a schematic view showing the implementation of the present invention (4).

Figure 7 is a flow chart showing the operational steps of the present invention.

Figure 8 is a diagram showing the browsing analysis steps of the present invention.

Figure 9 is another embodiment of the present invention.

Please refer to FIG. 1 , which is a system architecture diagram of the present invention. As shown in the figure, the advertisement presentation system 1 in the lock screen state of the present invention is mainly composed of at least one mobile device 11 and an information platform 12 . The mobile device 11 can be a personal digital assistant (PDA), a smart phone, a tablet computer or a portable game instrument, etc., and has a central processing module 111, a communication module 112, and a display. The module 113, a touch module 114, an advertisement update module 115, and a storage module 116, wherein the central processing module 111 can be a microcontroller, a microprocessor or a central processing unit, etc., and the communication module 112 Electrically connected to the central processing module 111 for receiving and transmitting a wireless signal, which can be a wireless transmission module such as Bluetooth, WiFi, Zigbee or infrared, but not The display module 113 is electrically connected to the central processing module 111 for displaying an image or image type. The touch module 114 is electrically connected to the central processing module 111 for a user. An operation command is input to the mobile device 11 , which may be a resistive, capacitive or optical touch technology. The advertisement update module 115 is electrically connected to the central processing module 111 for detecting and updating the mobile device 11 . An advertisement content is provided, wherein the advertisement content may be data data such as a text, an image, an image, or a track format, but the storage module 116 is electrically connected to the central processing module 111. The information platform 12 includes an advertisement management module 121, a database 122, and an analysis module 123. The database 122 stores a plurality of advertisement contents in advance. And the data management data is linked to the database 122 for managing the plurality of advertisement contents stored in the database 122. The analysis module 123 is linked to the database 122 for Minute The data storage data stored in the database 122; please refer to "FIG. 2", which is a detailed structural diagram of the system of the present invention. As shown in the figure, the advertisement management module 121 has a setting instruction storage unit. 1211, further comprising an advertisement file type setting unit 1212, an advertisement content type setting unit 1213, an advertisement promotion time setting unit 1214, and an advertisement area positioning setting unit 1215 and the setting instruction storage unit 1211 completing the information connection; wherein, one can be The platform manager pre-empts the advertisement management module 121 to perform a supply setting instruction of the advertisement content to be pushed, and the advertisement content to be presented on the mobile device 11 may be based on the age of the member data registered by the user, For data on gender, residence, occupation and interest, please refer to "Figure 1" for more information. The advertisement update module 115 has an advertisement detection unit 1151 and an advertisement setting unit 1152. The advertisement setting unit 1152 of the advertisement update module 115 is linked to the advertisement management module 121, and can be pushed according to the user's preference. The advertisement content is operated as a demand setting command, and when the advertisement content satisfying the setting instruction is detected by the advertisement detecting unit 1151 of the advertisement updating module 115, and updated in the mobile device 11, please refer to the 2, the advertisement file type setting unit 1212 is configured to set the type of the advertisement file (such as a picture, a movie or a sound track) to the advertisement content to be pushed, and the advertisement content type setting unit 1213 The advertisement push time setting unit 1214 is configured to set the time for the advertisement to be pushed, such as the advertisement of the restaurant and the restaurant, for setting the type of the advertisement content, such as the product special price, the corporate image, the event notification, the government announcement, or the public service message. Presented only at noon time, or instant earthquake news, can be presented immediately after the earthquake occurs. In addition, the push location can also be one of the set conditions, the advertising area positioning The unit 1215 is configured to present the advertisement content related to the area to the area where the mobile device 11 is located. For example, when the mobile device 11 is in the library, the special content of the book product can be presented. However, the above embodiment is only An embodiment of the advertisement management module 121 should not be limited to the present invention.

Please refer to "Figure 3", which shows a schematic diagram of the implementation of the present invention (1), and please refer to "Figure 1" and "Figure 2" together, as shown in the figure, when the user pairs the mobile device 11 After the triggering button B performs the triggering action, the mobile device 11 enters a lock screen state from a sleep state, and the advertisement detecting unit 1151 of the advertisement updating module 115 transmits the data of the information platform 12 through the communication module 112. After the information is linked, the library 122 can detect and update a plurality of advertisements. The plurality of advertisements can be downloaded from the information platform 12 and stored in the storage module 116 of the mobile device 11. The embodiment should use Streaming media to compress the media data of a plurality of advertisement contents, and then transmit the data through the network segmentation, and instantly transmit images and audio and video on the network for viewing. The technology, after the detection and update of the advertisement content is completed, the screen (or screen) of the mobile device 11 is in the lock screen state, and the display module 113 converts the plurality of advertisement contents after the information stream and includes the touch An image of an advertisement switching unit 1141 and a screen state selection unit 1142 of the control module 114 is presented on the screen of the mobile device, wherein the sleep state means that the mobile device 11 can still perform a specific function, such as music. Playback, etc., however, the display module 113 is in a closed state, so the screen does not display any image, and the sleep state of the present invention does not include the state in which the mobile device 11 is completely turned off, First, the lock screen state refers to the state in which the display module 113 is turned on, which can display an image on the screen. However, the mobile device 11 is still in the locked state, and the user is required to be in the screen state. The selecting unit 1142 performs a preset screen state selection action to fully use the function of the mobile device 11; please refer to "FIG. 4" again, which is a schematic diagram of the implementation of the present invention (2), as shown in the figure. When the user is not interested in the presented advertisement content A1, the advertisement switching unit 1141 of the touch module 114 can perform a switching action, such as vertical sliding (sliding up or sliding down), but not limited thereto. In order to switch to another advertisement content A2, in the implementation of the present invention, when the sensing unit 1143 of the touch module 114 does not sense that the user performs any action, it is preset according to one of the system presets. The time parameter rotates several advertisement contents in sequence, and when the advertisement content is several, the presentation manner can be performed on each screen switching action, and only one advertisement content is presented (as shown in “Fig. 3”). That is to say, several advertisement contents can be rotated or switched in a single number. In addition, please refer to "figure 5" for matching. The figure shows the implementation diagram (3) of the present invention, as shown in the figure, Multiple advertisement content (A3, A4, A5, A6...) is presented on the screen at a time. In other words, more than one advertisement content can be presented on the screen at the same time, and each advertisement content can be rotated or switched separately or synchronously. For the sake of limitation, please refer to "Figure 6". The figure shows the implementation of the present invention (4). As shown in the figure, if the user presents the advertisement content A1 to the display module 113. If the user wants to view more detailed content, the screen state selection unit 1142 can perform a preset screen state selection action, such as lateral sliding (sliding to the left or sliding to the right) to release the locked state of the mobile device 11. As shown in the figure, After the line slides to the left to unlock the screen state selection action, the display module 113 of the mobile device 11 is guided to a detailed introduction page (not shown) of the advertisement content A1, such as the official website of the product or the video introduction, program The Facebook fan page and the game application (APP), etc., for the user to further browse the advertisement information, and when the user does not have the need to browse the detailed introduction page of the advertisement content A1, the preset setting can also be performed. The screen state selection action is to release the locked state of the mobile device 11. As shown in the figure, after the screen state selection action of sliding to the right is performed, the display module 113 of the mobile device 11 is guided back to the user preset. The screen (not shown), wherein sliding to the left and sliding to the right is only one embodiment of the screen state selection action, and any screen state selection action, such as a point The manner in which the screen state selection unit 1142 is clicked may be implemented, and the present invention should not be limited thereto.

Please refer to "Figure 7", which shows the flow chart of the operation steps of the present invention, and please refer to "Figure 1" and "3rd figure" together, as shown in the figure, the advertisement presentation system in the state of lock screen of the present invention. The implementation method of the method includes the following steps: (1) a triggering step (S101): after a user performs a triggering action on a mobile device 11 through a triggering button B, the mobile device 11 enters a lock screen from a sleep state. (2) an advertisement content update step (S102): after receiving the triggering action, an advertisement update module 115 of the mobile device 11 completes the information link with a database 122 of the information platform 12 by using the communication module 112. In addition, an advertisement detecting unit 1151 of the advertisement updating module 115 may provide a setting instruction and a demand setting instruction according to one of a platform manager or a user setting, and detect the database 122 storing a plurality of advertisement contents. Directly matching a plurality of advertisement contents, and transmitting the advertisement contents to the mobile device 11 through an information streaming technology; (3) displaying step (S103): after detecting and updating the advertisement content, the mobile device 11 remains Lock screen The image display unit 113 is presented in the image of the advertisement switching unit 1141 and a screen state selection unit 1142 included in the touch module 114. On the screen of the mobile device 11; (4) an advertisement content switching determination step (S104): a plurality of advertisement contents are presented After the screen, a sensing unit 1143 determines whether the user operates an advertisement switching unit 1141. When the user operates the advertisement switching unit 1141 to perform a switching operation, the display module 113 performs switching of the advertisement content according to the switching action. The measuring unit 1143 does not receive the user switching action to the advertisement switching unit 1141, and the display module 113 rotates the plurality of advertising contents according to a preset time parameter (the advertising content carouseling step S106), for example, the advertising content A1 stays for 10 seconds. After the clock, you will switch to the advertising content A2; (5) Screen status selection judgment step (S105): Please refer to "6th picture" together, when the user selects the advertising content A1 of interest, want to see the details further. During the content, the sensing unit 1143 determines whether the user operates the screen state selecting unit 1142. When the user operates the screen state selecting unit 1142 to perform a preset screen state selecting action, such as sliding to the left to unlock, the display module 113 Guided to the detailed introduction page of the advertisement content A1 (advertisement content guiding step S108), and in detail, when the user does not browse the advertisement content A1 When the page is in demand, the screen state selection action of sliding to the right is performed, and the display module 113 is guided back to the screen preset by the user (screen guiding step S107), and if the sensing unit 1143 is not received When the user performs a screen state selection action on the screen state selection unit 1142, the advertisement content carousel step S106 is continued.

Please refer to "Figure 8", which shows the steps of the browsing analysis of the present invention, and please match "1st picture", "4th picture" and "7th picture", as shown in the figure. In the advertisement content switching determination step S104, the platform manager can perform an analysis of the advertisement browsing through an analysis module 123 of the information platform 12 to understand the placement benefit of the advertisement content. The analysis method of the advertisement browsing includes the following steps: (1) sensing step S201: when the user operates the advertisement switching unit 1141 to perform the advertisement switching, the sensing unit 1143 of the touch module 114 senses the switching action. A sensing data is generated, and the sensing data is transmitted to the information platform 12 through the communication module 112 and stored in the database 122 of the information platform 12; (2) browsing analysis step S202: the analysis module 123 can be stored in The sensing data of the database 122 is analyzed, and the user's advertisement browsing state is analyzed. When the number of switching of the switching action is greater than a predetermined number of times, it is determined to be an effective browsing state, such as the plural of the mobile device 11 after the information stream is presented. There are a total of seven ad content, and the platform manager assumes that the number of times the switching action is more than half of the number of ad content is a valid view. Therefore, when the user performs the switching action for the fourth time, that is, the advertisement content has been switched four times, it is determined that the user should be in the browsing advertisement at this time, that is, the effective browsing state; The switching unit 1141 performs an advertisement switching, and when the switching time difference between the two switching operations is greater than a preset time difference, it is also determined to be an effective browsing state, for example, the platform manager assumes that the preset time difference between the two switching operations is When it is more than five seconds, it is in the effective browsing state, so when the user performs the first switching action, the user performs the second cutting. When the time difference of the time of the action is six seconds, that is, the user performs the switching action after the specific advertising content stays for six seconds, it can be determined that the user should be in the browsing advertisement at this time, that is, the effective browsing state. Therefore, by analyzing the switching action (the number of switching times and the switching time difference), the browsing state of the user can be understood, and the platform manager can analyze the investment effect of the advertising content through an advertisement benefit analysis method.

Please refer to FIG. 9 , which shows another embodiment of the present invention, and please refer to FIG. 1 . As shown in the figure, the advertisement presentation system 1 in the state of the lock screen of the present invention may further include a The data capture module 117 is electrically connected to the central processing module 111 for capturing a background data stored in the storage module 116 of the mobile device 11, such as an operating system, a web browsing history data, and an international mobile device. Device identification code (IMEI), GPS location, connection rate and time, etc., and the captured background data is transmitted and stored in the database 122 of the information platform 12 through the communication module 112, wherein the background information is After analyzing the analysis module, it can be used as the main basis for the platform administrator to preset the next advertisement content to be presented. For example, when the operating system of the mobile device 11 is the Android system, the application presented in the advertisement content is set. The program software is an Android version. In addition, if the web browsing history data of the mobile device 11 is displayed as a webpage related to sports, the advertisement content of the special news of the sports news or sports products may be set. In this way, specific advertising content can be given by defining a specific user group to greatly improve the placement efficiency of the advertising content.

It can be seen from the above that the advertisement presentation system and the implementation method thereof in the state of the lock screen of the present invention are composed of at least one mobile device and an information platform, wherein the mobile device has a central processing module. The group has a communication module, a display module, a touch module, an advertisement update module and a central processing module information link. The information platform has a database, and has an advertisement management module and an analysis module. Linked with the database information; when the user triggers the mobile device to enter the lock screen state from the sleep state, an advertisement detection unit in the advertisement update module is connected to the database through the communication module to detect And updating a plurality of advertisement contents, and by means of the information streaming technology, when the mobile device is still in a lock screen state, the display module displays a plurality of advertisement contents on the screen of the mobile device, and the user can pass the touch module. An advertisement switching unit switches between the advertisement contents and can be connected to a detailed introduction page of the advertisement content through a screen state selection unit of the touch module, wherein The advertisement content is preset by the platform manager in the advertisement management module, or a user can change the preset by using an advertisement setting unit of the advertisement update module to link the information management module of the information platform. Moreover, by analyzing the switching action of the user operating the advertisement switching unit, it can be understood whether the user is in the effective browsing state of the advertisement content; therefore, the advantages that can be generated after the implementation of the present invention are: (1) the user When browsing the advertisement content in the lock screen state, the advertisement content can be switched according to the preference, and the advertisement of interest can be selected for viewing; (2) by analyzing the user's switching action, the user can be judged to be at the lock screen. In the state, whether there is browsing advertising content to understand the effectiveness of advertising placement.

In conclusion, after the implementation of the present invention, it is indeed possible to provide an advertisement presentation system and a method for implementing the same in a lock screen state in which the advertisement content is switched according to the user's preference, and the browsing state of the user is analyzed according to the switching action.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; any changes and modifications made by those skilled in the art without departing from the spirit and scope of the invention All should be covered by the patent of the present invention.

In summary, the effects of the present invention are patents such as "industry availability," "novelty," and "progressiveness" of the invention; the applicant filed an invention patent with the bureau in accordance with the provisions of the Patent Law. Application.

1‧‧‧Advertising presentation system in lock screen state

11‧‧‧Mobile devices

111‧‧‧Central Processing Module

112‧‧‧Communication module

113‧‧‧Display module

114‧‧‧Touch Module

1141‧‧‧Advertising Switching Unit

1142‧‧‧Screen Status Selection Unit

1143‧‧‧Sensor unit

115‧‧‧Advertising Update Module

1151‧‧‧Advertising Detection Unit

1152‧‧‧Advertising setting unit

116‧‧‧Storage module

12‧‧‧Information platform

121‧‧‧Advertising Management Module

122‧‧‧Database

123‧‧‧Analysis module

Claims (8)

An advertisement presentation system in a lock screen state, comprising: an information platform having an advertisement management module-a database and an analysis module, wherein the database is configured to store a plurality of advertisement contents, and the advertisement management module is provided The analysis module is configured to perform an analysis of the advertisement browsing, and the at least one mobile device has a central processing module for actuating the mobile device, and has a communication module and a The advertisement update module, a display module and a touch module are respectively connected to the central processing module, the communication module is provided with information to be linked to the database of the information platform, and the mobile device and the information are The platform completes the information stream to obtain a plurality of the advertisement contents stored in the information platform, and the advertisement update module is configured to detect and update the plurality of advertisement contents after the mobile device and the information platform complete the information stream. The display module is configured to enable a plurality of the advertisement content to be broadcast on a screen of the mobile device, wherein the touch module has an advertisement switching unit and a sensing unit. When the advertisement switching unit generates a switch, the sensing unit generates a sensing data after sensing the switching action; an analysis module is available for an advertisement browsing analysis; and the touch module of the mobile device is subjected to a After the action is triggered, the mobile device enters a lock screen state from a sleep state, so that the plurality of advertisement contents are presented on the screen in the lock screen state, and after the advertisement switching unit is operated, the lock screen state can be When the content of the advertisement is selected, and the content of the advertisement is switched, the sensing unit of the touch module synchronously performs a sensing switching action, and generates the sensing data, where the sensing data is the user's When the number of times the advertisement switching action is switched is greater than a predetermined number of times, the mobile communication device transmits the sensing data information to the mobile device. The information platform is stored in the database of the information platform. The analysis module of the information platform can further perform a user browsing status analysis on the sensing data. The advertisement presentation system in the lock screen state according to the first aspect of the patent application, wherein the sensing data can be used for the user to operate the advertisement switching unit of the user's advertisement browsing state to perform advertisement switching, and the adjacent two When the switching time difference between the switching operations is greater than a preset time difference, it is determined to be an effective browsing state. The advertisement presentation system in the state of the lock screen according to the first aspect of the invention, wherein the mobile device further comprises a data capture module, wherein the data capture module and the central processing module of the mobile device are The information link is used to retrieve a background data stored in a storage module of the mobile device. The background data is transmitted to the information platform through the communication module information and stored in the database of the information platform. An advertisement presentation system in a lock screen state as described in claim 3, wherein the analysis module of the information platform is configured to analyze an advertisement requirement of the background data. The advertisement presenting system of the mobile device of the mobile device includes an advertisement setting unit and an advertisement detecting unit, and the advertisement setting unit transmits the communication through the communication After the module and the advertisement management module of the information platform complete the information connection, the advertisement setting unit is operable to perform an operation of setting a request for one of the advertisement types, and the advertisement detection unit is configured to detect and set the demand setting instruction. A plurality of advertisements of the matching ad type. The advertisement presentation system in the state of the screen lock according to the first aspect of the invention, wherein the advertisement management module of the information platform has a setting instruction storage unit, and has an advertisement file type setting unit and an advertisement content type setting. Unit, an advertisement push time setting unit and a wide The location location setting unit is respectively connected to the setting instruction storage unit, the setting instruction storage unit is configured to store a platform manager operating the advertisement file type setting unit, the advertisement content type setting unit, the advertisement pushing time setting unit, and A supply setting instruction of the advertisement area positioning setting unit. An implementation method of an advertisement presentation system in a lock screen state, comprising: a triggering step: after a user performs a triggering action on a mobile device, the mobile device enters a lock screen state from a sleep state; The update step: an advertisement update module of the mobile device is linked to a database of an information platform via a communication module information, and a plurality of advertisement contents stored in the database are immediately transmitted through a information streaming technology. Transmitted to the mobile device; a display step: the mobile device is in the lock screen state, a display module selects a plurality of the advertisement content after the information stream, and selects a screen state included in a touch module An image of the unit and an advertisement switching unit is displayed on one of the screens of the mobile device; the advertisement content switching determining step is: determining whether the user operates the advertisement switching unit, and if so, switching the advertisement content according to a switching action, if not And rotating a plurality of the advertisement contents in sequence according to a preset time parameter; the screen state selection determining step: determining whether the user is operating The screen status selection unit, if yes, the screen is selected according to a screen state to guide the screen to enter a subscription content, and if not, the plurality of advertisement contents are rotated according to the preset time parameter; the screen guiding step: when the use When the screen state selection unit is executed, and the screen state selection action is to slide to a specific direction of the screen, the screen is guided to the preset screen of the user; Advertising content guiding step: when the user executes the screen state selecting unit, and the screen state selecting action is sliding for another specific direction, the screen is guided to the detailed introduction page of the advertising content; and the advertisement When the content switching determination step is performed, when the user performs the advertisement switching unit, a sensing unit of the touch module senses the switching action, forms a sensing data, and transmits the sensing data to the communication module. The information is transmitted to the information platform and stored in the database of the information platform, and an analysis module of the information platform can analyze the sensing data when the number of switching of the switching action is greater than a predetermined number of times. Or when the switching time difference of the switching action is greater than a preset time difference, it is confirmed that the user has performed a valid browsing state. The method for implementing an advertisement presentation system in a lock screen state according to claim 7, wherein the advertisement content update step comprises the following steps: an advertisement content setting step: an advertisement of a platform administrator through the information platform The management module performs a supply setting command on a plurality of the advertisement contents, and the user performs a demand for the plurality of advertisement contents by using an advertisement setting unit of the mobile device connected to the advertisement management module information The operation of setting the command; and the step of storing the set command: a set command storage unit of the advertisement management module stores the supply setting command and the demand setting command, and is used as an advertisement detecting unit of the mobile device for detecting Updating the basis of the plurality of advertisement contents after the mobile device and the information platform complete the information stream.