KR20140035611A - Method for advertising by using mobile device - Google Patents

Method for advertising by using mobile device Download PDF

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Publication number
KR20140035611A
KR20140035611A KR1020120102032A KR20120102032A KR20140035611A KR 20140035611 A KR20140035611 A KR 20140035611A KR 1020120102032 A KR1020120102032 A KR 1020120102032A KR 20120102032 A KR20120102032 A KR 20120102032A KR 20140035611 A KR20140035611 A KR 20140035611A
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South Korea
Prior art keywords
advertisement
portable terminal
server
user
advertising
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KR1020120102032A
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Korean (ko)
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차순진
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차순진
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention relates to an advertisement method using a portable terminal, comprising: a membership registration step in which a server receives user information on a portable terminal user; An advertisement transmitting step of transmitting the advertisement stored in the server to the portable terminal; An advertisement confirmation step of transmitting, by the server, an advertisement confirmation message when the advertisement is output from the portable terminal at a preset advertisement output time; And when the server receives a confirmation signal for the advertisement confirmation message, the server may include an advertising revenue accumulation step of earning the advertising revenue to the account associated with the portable terminal.

Description

Advertising method using a mobile terminal {Method for advertising by using mobile device}

The present invention relates to an advertising method using a portable terminal, and more particularly, to an advertising method for earning advertising revenue in return for outputting the advertisement from the portable terminal.

As integrated circuit technology is developed and consumer demand is diversified, various portable terminals are used. Examples of portable terminals include mobile communication terminals such as mobile phones, personal digital assistants (PDAs), smartphones, and tablet personal computers. These portable terminals were initially developed to provide only unique functions, but are gradually developing to provide multiple functions. That is, in one portable terminal, a mobile communication function, a navigation function, a game function, a multimedia playback function, and the like may be provided in combination.

As such portable terminals are widely used, mobile advertisements targeting users of portable terminals are increasing. Conventional advertising method for a user of a mobile terminal is a method that the advertiser to create a short message or a multimedia message to the content to be sent to the user of the mobile terminal via SMS (Short Message Service) or MMS (Multimedia Message Service) It was. However, if the advertisement is information irrelevant to the user of the portable terminal receiving the SMS or MMS, it is simply spam information that is to be deleted, which is unpleasant to the user of the portable terminal and was not very effective for the advertiser. .

BACKGROUND ART Recently, a smart phone, a portable terminal, is equipped with an operating system (operating system) used in a portable terminal and can install and use an application having the same concept as software used in a computer. Developers of such applications have a new form of mobile advertising by using a method of exposing a banner-type advertisement to a portion of the screen, such as the top or bottom in configuring the screen of the application. However, even in this case, it is not enough to attract the interest of the user who installed the application, there is a limit that the effect of the advertisement is not so good.

The present invention is to provide an advertising method using a portable terminal that earns advertising revenue in return for outputting the advertisement in the portable terminal.

Advertising method according to an embodiment of the present invention, the server registration step of receiving user information about the portable terminal user; An advertisement transmitting step of transmitting the advertisement stored in the server to the portable terminal; An advertisement confirmation step of transmitting, by the server, an advertisement confirmation message when the advertisement is output from the portable terminal at a preset advertisement output time; And when the server receives a confirmation signal for the advertisement confirmation message, the server may include an advertising revenue accumulation step of earning the advertising revenue to the account associated with the portable terminal.

Here, the user information may include at least one of information on gender, age, region, occupation, and marital status of the user.

Here, in the advertisement transmitting step, an advertisement satisfying a condition required by an advertiser may be extracted using the user information, and the extracted advertisement may be transmitted to the portable terminal.

Here, in the advertisement checking step, the advertisement output time may be a specific time set by a user or a time automatically set by the server according to the user information.

In this case, the advertisement revenue earning step may limit the input of the confirmation signal to a predetermined input time from the transmission of the advertisement confirmation message.

The advertisement may include at least one of an advertisement sound, an advertisement text, and an advertisement image.

The advertisement method may further include a recommendation step of transmitting a recommendation message recommending the advertisement method to another portable terminal based on the contact information included in the portable terminal.

Here, in the advertisement method, if there is a second portable terminal that performs the advertisement method according to the recommendation message, the advertisement method may provide additional advertising revenue to the portable terminal that transmits the recommendation message to the second portable terminal.

Advertising method according to another embodiment of the present invention, the mobile terminal receiving the user information of the mobile terminal user registration request step of transmitting the user information to the server; An advertisement receiving step in which the portable terminal receives an advertisement from the server; An advertisement output setting step of setting an advertisement output time at which the portable terminal outputs the advertisement; And an advertisement confirmation transmission step of transmitting a confirmation signal for an advertisement confirmation message transmitted by the server after outputting the advertisement.

Here, in the advertisement receiving step, an advertisement extracted by the server may be received according to a condition selected by the user or set by an advertiser and the user information.

Here, in the advertisement output setting step, the advertisement may be output at a specific time set by a user, or a server may be requested to set the advertisement output time.

According to the advertisement method using the portable terminal according to an embodiment of the present invention, since a certain price is given to the user who has received the advertisement, the user can concentrate on the advertisement so that an efficient advertisement can be performed. In addition, since the advertisement sound can be utilized as an alarm sound such as an alarm function used in everyday life, it can be naturally exposed to the advertisement in everyday life. Furthermore, since the distance to the advertisement can be eliminated, the effect of the advertisement can be enhanced.

According to the advertisement method using the portable terminal according to an embodiment of the present invention, since the user information of the portable terminal user can be utilized, an advertisement suitable for the advertisement target to be provided can be provided.

1 is a schematic diagram showing the configuration of an advertising system for implementing an advertising method using a portable terminal according to an embodiment of the present invention.
2 is a flowchart of an advertisement method using a portable terminal according to an embodiment of the present invention from the standpoint of a server.
3 is a flowchart of an advertisement method using a portable terminal according to an embodiment of the present invention from the perspective of the portable terminal.
Figure 4 is a schematic diagram showing the setting of the advertisement output time in the advertising method using a portable terminal according to an embodiment of the present invention.
5 is a schematic diagram illustrating a method of selecting a type of advertisement using user information of the portable terminal in the advertisement method using the portable terminal according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.

In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.

1 is a schematic diagram showing the configuration of an advertising system for implementing an advertising method using a portable terminal according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system for implementing an advertisement method using a portable terminal according to an embodiment of the present invention may include a server 10 and a portable terminal 20.

Hereinafter, an advertisement system for implementing an advertisement method using a portable terminal according to an embodiment of the present invention will be described with reference to FIG. 1.

The server 10 may transmit an advertisement to the portable terminal 20, and when it is determined that the user of the portable terminal 20 recognizes the advertisement, the server 10 may pay the user for advertisement recognition. Specifically, the server 10 transmits an advertisement confirmation message to the portable terminal 20 after the advertisement is over, and if a confirmation signal is input to the server in response to the advertisement confirmation message within a predetermined time, It may be determined that the user recognizes the advertisement. When the confirmation signal is input to the server, the user may be provided with advertising revenue in exchange for the advertisement recognition. In this case, the advertising revenue may be credited to the user's account separately provided in the server. The advertising revenue may be cash or mileage, coupons, bonus points and the like. Accordingly, the user may use the accumulated advertising revenue in cash or utilize the advertising revenue in various ways such as purchasing goods online and discounting communication fees.

Here, the type of advertisement provided by the server 10 or the advertisement output time for outputting the advertisement may be directly selected by the user, but the server 10 may instead select the advertisement. Specifically, since the server 10 may store user information about the user of the portable terminal 20, the server 10 uses the user information to determine the type of advertisement or the advertisement output time. You can choose. The user information may include information about the age, gender, occupation, marital status of the user. Therefore, an advertiser who wants to advertise can specify an advertisement target according to the kind of a product or service that he / she wants to advertise. For example, when advertising cosmetics, if a female worker in her late twenties is set as an advertisement target, it is possible to provide an advertisement only to the corresponding portable terminal 20 using the user information. Do. In addition, in order to maximize the effect of the advertisement, it is possible to measure the response rate of the confirmation signal for each time zone, it is also possible to provide an advertisement in the optimum time zone using this.

The portable terminal 20 is generally carried by an individual, and may be various types such as a mobile communication terminal, a personal digital assistant (PDA), a smartphone, a tablet PC, a netbook, a laptop, and the like. However, since it should be able to communicate with the server 10, the portable terminal 20 may be to provide wireless communication (Wifi, Wibro, 3G, 4G, LTE, etc.). In addition, since the portable terminal 20 should be able to output the advertisement, the portable terminal 20 may include a configuration for outputting an advertisement sound such as a speaker or earphone, or a configuration for displaying an advertisement image or an advertisement image.

As described above, the portable terminal 20 may output an advertisement when a preset advertisement output time is reached, and the type and advertisement output time of the advertisement may be set using the portable terminal 20. Specifically, the type of advertisement may be configured to select at least one of various kinds of advertisements stored in the server 10 after accessing the server 10 using the portable terminal 20. In addition, since the advertisement output time can be arbitrarily set by the user, it can be used as a function such as an alarm. For example, if the advertisement output time is set so that the advertisement is output every day at 6:20 am, it can be used to listen to the advertisement sound and wake up in the morning. In addition, the advertisement sound may be output at an hourly time or may be set to output the advertisement sound at other times desired by the user.

In addition, by using the contact information stored in the portable terminal 20, it is possible to recommend the advertising method to other portable terminals. That is, a user using another portable terminal may be recommended to obtain advertisement revenue by receiving an advertisement provided by the server 10 and responding with a confirmation signal. In this case, it is also possible to link a social network service (SNS) or a messenger such as KakaoTalk, Facebook, or Twitter to transmit a recommendation message to other portable terminals.

In this case, when another portable terminal starts to use the advertisement method according to the recommendation, an additional advertisement revenue may be further provided to the portable terminal 20 recommending the other portable terminal. In order to increase the effect of the advertisement, the number of users using the advertisement method must be increased, and thus, it is possible to increase the number of users using the advertisement method by providing the additional advertisement revenue.

In addition, after allowing the user to upload various episodes generated by the output of the advertisement to the server 20, prizes or prizes may be provided through a lottery or award for the episodes, etc. It is possible to provide. In this case, it is possible to prevent the departure of the user who uses the advertisement method and to advantageously use for additional user recruitment.

2 is a flowchart of an advertisement method using a portable terminal according to an embodiment of the present invention from the standpoint of a server.

Referring to Figure 2, the advertising method using a portable terminal according to an embodiment of the present invention, membership registration step (S11), advertising transmission step (S12), advertising confirmation step (S13) and advertising revenue earning step (S14) It may include.

Hereinafter, an advertising method using a portable terminal according to an embodiment of the present invention will be described with reference to FIG. 2.

In the registration step (S11), the server may receive the user information for the portable terminal user. In order for the server to provide an advertisement for the portable terminal and to confirm whether the user has recognized the advertisement, the server must have information about the portable terminal. Therefore, through the membership registration step (S11), the server can obtain information about the portable terminal. In addition, the server may receive user information including information on gender, age, region, occupation, marital status, etc. of the user through the registration step (S11). The user information may then be used to set the type of advertisement provided to the user and the advertisement providing time.

In the advertisement transmission step (S12), it is possible to transmit the advertisement stored in the server to the portable terminal. Here, the advertisement stored in the server may be stored in the form of advertisement sound, advertisement text, advertisement image, advertisement image representing a product or service. In particular, the advertisement sound may include a sound trademark displaying its own product or service, a name of a product or service, a phone number, a name of a local specialty product, or the like.

When the advertisement is transmitted from the server to the portable terminal, the portable terminal may store the advertisement and output the stored advertisement every time the advertisement is output. However, the server may check the version of the advertisement and update the version of the advertisement before the portable terminal outputs the advertisement. In addition, the advertisement may be output by the server streaming the advertisement stored in the server to the portable terminal without storing the advertisement in the portable terminal.

In the advertisement transmission step (S12), the server may receive an advertisement directly selected by the user from among the advertisements stored in the server, or the server may extract an advertisement satisfying a condition required by an advertiser using the user information. Referring to FIG. 5, FIG. 5 illustrates an interface for setting an advertisement target for an advertiser to provide his advertisement. As shown in the interface, the advertiser may select the age, gender, region, etc. of the advertisement target to be provided with the advertisement. Accordingly, the server may separately extract a user corresponding to the advertisement target selected by the advertiser by using the user information, and provide the advertisement to the corresponding user. In this case, it is also possible to provide different advertisements each time an advertisement is output. That is, since there may be several advertisers who want to target the specific user, it is possible to provide advertisements of different advertisers each time the advertisement is output.

In the advertisement confirming step (S13), when the advertisement is output from the portable terminal at a preset advertisement output time, the server may transmit an advertisement confirmation message.

If the advertisement is output when the user is in silent mode or does not have the portable terminal, the user does not recognize the advertisement, and thus the advertiser cannot obtain the effect of the advertisement. Even if the user does not recognize the advertisement as described above, it is unreasonable to provide the advertisement revenue to the user. Therefore, it is necessary to provide the advertisement revenue only when the user recognizes the advertisement. To this end, after the advertisement is output, the server may transmit an advertisement confirmation message to the portable terminal. For example, the advertisement confirmation message may include the phrase "Did you hear the advertisement at 12/08/31 AM 6?" Thereafter, when the user transmits a confirmation signal that the user has listened to the advertisement in response to the advertisement confirmation message, the user may recognize that the advertisement has been recognized. Specifically, the confirmation signal may be transmitted by clicking or touching the advertisement confirmation message. In this case, a time limit for inputting the confirmation signal may be limited. That is, the confirmation signal may be input and the confirmation signal may be input within 15 seconds.

Here, the advertisement output time for outputting the advertisement may be directly set by the user and then transmitted to the server, or may be automatically set by the server according to the user information. When the user directly inputs the advertisement output time, an advertisement such as an advertisement sound may be used as an alarm for notifying a wake-up time in the morning. In this case, in order to obtain an advertisement revenue by the advertisement, a confirmation signal must be transmitted within a predetermined time period, which may help the user to motivate to wake up. Alternatively, the advertisement output time may be set at every hour. Figure 4 is a schematic diagram showing the setting of the advertisement output time, part a shows how the user arbitrarily set the advertising output time, part b shows a method of setting the advertisement output time by selecting a desired time from each hour. have. 4 is only an embodiment of the present invention, the contents of the present invention are not limited to the interface shown in FIG. Therefore, according to another embodiment of the present invention, it is possible to set the advertisement output time in various manners such as every 30 minutes or 45 minutes every hour instead of the hourly time.

When the advertisement output time is automatically set, the server may set the advertisement output time at the request of an advertiser or provide an advertisement at a time when it is determined that the effect of the advertisement is the highest. For example, advertisements about chicken or beer may be advertised after 8 pm, or the advertisement output time may be provided for the time when the user's confirmation signal reply rate for the advertisement confirmation message is highest. It is possible to set.

In the advertisement revenue earning step (S14), when the server receives a confirmation signal for the advertisement confirmation message, the server may accumulate the advertisement revenue to an account linked to the portable terminal. As described above, in order to provide an advertisement revenue only when the advertisement is actually recognized, the advertisement revenue may be accumulated only when a confirmation signal for the advertisement confirmation message is input. The accumulated advertising revenue may be cash or mileage, coupons, bonus points and the like. Accordingly, the user may use the accumulated advertising revenue in cash or utilize the advertising revenue in various ways such as purchasing goods online and discounting communication fees. In this case, the subtraction according to the accumulation and use of the advertising revenue may be managed by the server.

Additionally, the advertisement method using the portable terminal may further include a recommendation step of transmitting a recommendation message recommending the advertisement method to another portable terminal based on the contact information included in the portable terminal. That is, a user using another portable terminal may be recommended to obtain an advertisement revenue by receiving an advertisement provided by the server and responding with a confirmation signal. In this case, it is also possible to transmit the recommendation message in association with a social network service (SNS) or a messenger such as KakaoTalk, Facebook, or Twitter.

Here, if there is a second portable terminal that performs the advertisement method according to the recommendation message, it is possible to provide additional advertising revenue for the portable terminal transmitting the recommendation message to the second portable terminal. In order to increase the effect of the advertisement, the larger the number of users who use the advertisement method, the better. Therefore, the number of users who use the advertisement method may be increased by providing the additional advertisement revenue.

3 is a flowchart of an advertisement method using a portable terminal according to an embodiment of the present invention from the perspective of the portable terminal.

Referring to Figure 3, the advertising method using a portable terminal according to an embodiment of the present invention, member registration request step (S21), the advertisement receiving step (S22), the advertisement output setting step (S23) and the advertisement confirmation transmission step ( S24) may be included.

Hereinafter, an advertisement method using a portable terminal according to an embodiment of the present invention will be described with reference to FIG. 3.

In the registration request step (S21), the portable terminal receiving the user information of the portable terminal user may transmit the user information to the server. The user may transmit user information to the server by using the portable terminal. That is, when a user inputs the user information to the portable terminal, the portable terminal may request the membership of the user by transmitting the user information to a server. As described above, the user information may include information about a user's gender, age, region, occupation, marital status, and the like.

In the advertisement receiving step (S22), the portable terminal may receive an advertisement from the server. As previously described, the advertisement received by the portable terminal may be one selected by the user or an advertisement extracted by the server.

When the user directly selects the advertisement, the user may access the server using the portable terminal, and then select a desired advertisement by searching for the advertisement stored in the server. In this case, the operation of searching for the server and selecting an advertisement may be performed through the portable terminal. On the other hand, when the server selects an advertisement, the server may receive an advertisement extracted by comparing the user information with the condition for the advertisement target set by the advertiser. Since the method of extracting the advertisement from the server has been described above, a detailed description thereof will be omitted.

In the advertisement output setting step S23, an advertisement output time for outputting the advertisement may be set using the portable terminal. Specifically, the user may set the advertisement to be output at a specific time selected by the user using the portable terminal or request that the server set the advertisement output time.

FIG. 4 illustrates that the user sets the advertisement output time using the portable terminal. Referring to part a of FIG. 4, the user may arbitrarily set the time at which the advertisement is output. In addition, referring to part b of FIG. 4, the user may set the advertisement to be output at a time desired by the user at every hour. However, since FIG. 4 is only an embodiment of the present invention, the advertisement may be output at every 30 minutes instead of the hourly time or at a predetermined time interval.

In addition, by the user's selection, the server can automatically set the advertisement output time. That is, the advertisement output time may be set according to a request of an advertiser inputted by a server, or the advertisement may be output at a time when the effect of the advertisement is determined to be the highest. In this case, the portable terminal may set the advertisement output time according to the input of the server. For example, when the server sets the advertisement output time, an advertisement is output after 8 pm for a late night menu such as chicken or pork feet, or at a time when the user's confirmation signal reply rate for the advertisement confirmation message is the highest. The advertisement output time may be set in such a manner as to provide an advertisement.

In the advertisement confirmation transmission step (S24), after outputting the advertisement, it may transmit a confirmation signal for the advertisement confirmation message transmitted by the server.

When the advertisement is output when the user sets the portable terminal to the silent mode or when the user does not have the portable terminal, the user cannot recognize the advertisement and the advertiser cannot obtain the effect of the advertisement expected. Even if the user does not recognize the advertisement, it is unreasonable to provide the advertisement revenue to the user. Therefore, it is necessary to confirm whether the user has recognized the advertisement. Accordingly, the server may transmit an advertisement confirmation message such as "Did you listen to the advertisement at 12/08/31 AM 6?" After outputting the advertisement, and the portable terminal confirms that the advertisement has been recognized. You can send a signal. Specifically, it is possible to transmit the confirmation signal by clicking or touching the advertisement confirmation message.

When the portable terminal transmits the confirmation signal, the server may accumulate advertising revenue to an account associated with the portable terminal. In this case, the advertisement revenue may be accumulated only when the confirmation signal is input within a predetermined time (for example, 15 seconds) after the advertisement confirmation message is transmitted. Since the confirmation signal input after the advertisement is output and a predetermined time (for example, 15 seconds) has elapsed does not guarantee that the user has recognized the advertisement, the confirmation time can be limited. have.

The present invention is not limited to the above-described embodiments and the accompanying drawings. It will be apparent to those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

10: server 20: portable terminal
S11: registration step S12: advertisement transmission step
S13: Ad verification step S14: Ad revenue accumulation step
S21: membership request step S22: advertisement receiving step
S23: advertisement output setting step S24: advertisement confirmation sending step

Claims (11)

A registration step of receiving, by the server, user information about the portable terminal user;
An advertisement transmitting step of transmitting the advertisement stored in the server to the portable terminal;
An advertisement confirmation step of transmitting, by the server, an advertisement confirmation message when the advertisement is output from the portable terminal at a preset advertisement output time; And
If the server receives a confirmation signal for the advertisement confirmation message, the server advertising advertising method using a mobile terminal comprising the step of earning advertising revenue to the account associated with the mobile terminal.
The method of claim 1, wherein the user information is
Advertising method using a portable terminal including at least one of the information on the gender, age, region, occupation, marital status of the user.
The method of claim 2, wherein the advertisement transmission step
Advertising method using a portable terminal using the user information to extract an advertisement that meets the conditions required by the advertiser, and transmits the extracted advertisement to the portable terminal.
The method of claim 2, wherein the advertisement checking step
The advertisement method using the portable terminal, wherein the advertisement output time is a specific time set by a user or a time automatically set by the server according to the user information.
According to claim 1, wherein the advertising revenue earning step
The method of claim 1, wherein the input of the confirmation signal is limited to a preset input time from the transmission of the advertisement confirmation message.
The method of claim 1,
Advertising method using a portable terminal including at least one of the sound, the advertising text, the advertising image.
The method of claim 1,
The server may further include a recommendation step of transmitting a recommendation message recommending the advertisement method to another portable terminal based on the contact information included in the portable terminal.
The method of claim 7, wherein the recommendation step
If there is a second portable terminal for performing the advertising method according to the recommendation message, the advertising method using a portable terminal to provide additional advertising revenue for the portable terminal that sent the recommendation message to the second portable terminal.
Member registration request step of the portable terminal receiving the user information of the portable terminal user transmits the user information to the server;
An advertisement receiving step in which the portable terminal receives an advertisement from the server;
An advertisement output setting step of setting an advertisement output time at which the portable terminal outputs the advertisement; And
And an advertisement confirmation transmission step of transmitting a confirmation signal for an advertisement confirmation message transmitted by the server after outputting the advertisement.
The method of claim 9, wherein the advertisement receiving step
Advertising method using a portable terminal receiving the advertisement extracted by the server according to the user selected or the conditions set by the advertiser and the user information.
The method of claim 9, wherein the advertisement output setting step
Advertising method using a portable terminal for outputting the advertisement at a specific time set by the user, or requesting a server to set the advertisement output time.
KR1020120102032A 2012-09-14 2012-09-14 Method for advertising by using mobile device KR20140035611A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101698528B1 (en) * 2016-04-25 2017-02-01 (주)성산기획 Online trading apparatus and the method thereof
KR20180001050A (en) * 2016-06-24 2018-01-04 라인 가부시키가이샤 Messaging application-based advertising provides methods, system, and computer program
KR20210049304A (en) * 2019-10-25 2021-05-06 주지민 Advertising marketing method according to the way of earning compensation cost using motion recognition program

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101698528B1 (en) * 2016-04-25 2017-02-01 (주)성산기획 Online trading apparatus and the method thereof
KR20180001050A (en) * 2016-06-24 2018-01-04 라인 가부시키가이샤 Messaging application-based advertising provides methods, system, and computer program
KR20210049304A (en) * 2019-10-25 2021-05-06 주지민 Advertising marketing method according to the way of earning compensation cost using motion recognition program

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