KR101302352B1 - Smart Phone Application-based Social Commerce Service Method - Google Patents

Abstract

The present invention includes a first step of executing a dedicated app application as a social commerce-only app application is downloaded and installed on a smart phone and then executed; After inputting the user registration information of the user through the member registration screen of the executed dedicated app application and transmits the member registration information with the phone number of the smartphone from the dedicated app application to the app service server according to the member registration request, the app The service server provides an app-based social commerce service method comprising a second step of databaseting the phone number and membership registration information of the received smartphone as regular member information.

Description

App-based Social Commerce Service Method {Smart Phone Application-based Social Commerce Service Method}

The present invention relates to an app-based social commerce service method for providing a social commerce service based on an app utilizing a smart phone.

Social commerce is a type of electronic commerce that uses social network services (SNS) such as Facebook and Twitter. It is a sales method that provides products at a discounted price when a certain number of buyers are gathered. . Also called social shopping (social shopping). This is because people who want to buy a product use social network services mainly in the process of gathering co-buyers to make a discount.

The term social commerce was first introduced in 2005 through sites such as Shoposphere, Yahoo's Pick List sharing service, and Groupon, an online discount coupon company founded in Chicago, USA in 2008. ) Became known in earnest after its first successful creation of the business model of co-purchased social commerce. In particular, the popularity of smart phones and the use of social network services have attracted attention as a new consumption market.

Products registered by social commerce companies are typically sold for 24 hours per unit, usually with a high discount rate of 50% to 90%. However, there is a condition that more than a certain number of purchases are required. For example, when more than 100 people purchase, 50% of the regular price is discounted. It mainly sells products of small businesses related to performances, restaurants, cafes and beauty, but also leisure, fashion, home appliances, and food products.

This high discount rate is provided because the seller expects to sell off and promote. While general merchandise sales are highly dependent on advertising and marketing, social commerce pays little to marketing because consumers collect buyers by voluntarily promoting their products through social network services. That's why some companies think of social commerce as a means of public relations and marketing to attract long-term customers, not just sales.

Such social commerce can provide low-cost products to members only by attracting a large number of members to promote their products and making many purchases. However, there is a problem that voluntary public relations in which members contact their acquaintances at the expense and effort of the existing members is limited to efficient and effective recruitment.

Therefore, the development of a new method of social commerce service that can recruit a large number of members efficiently and effectively is desired.

Accordingly, the present invention has been devised to solve the above-mentioned conventional problems and meet the conventional requirements, to recruit members based on the app utilizing the smart phone and to receive the member introduction using the phone book of the smart phone, In the name of the member, the server sends a discount coupon gift message or a free coupon gift message to the referees to induce membership registration and recruits many members efficiently and effectively. The purpose is to provide an app-based social commerce service method that can provide low-cost products to members.

App-based social commerce service method according to the present invention in order to achieve the above object, the first step of executing a dedicated app application in accordance with the social commerce dedicated app application is downloaded and installed on the smart phone; After inputting the user registration information of the user through the member registration screen of the executed dedicated app application and transmits the member registration information with the phone number of the smartphone from the dedicated app application to the app service server according to the member registration request, the app And a second step of databaseting the phone number and member registration information of the received smartphone as regular member information in the service server.

In addition, the app-based social commerce service method according to the present invention includes a third step of displaying a member introduction guide screen in the dedicated app application after the transmission of the member registration information; When the member introduction guide is selected by the user on the member introduction guide screen, the dedicated app application accesses the phone book of the smart phone, reads the phone number and name included in the phone book, and includes the phone number and name. Constructing a screen for selecting a screen and displaying the screen; After the introduction target person is selected by the user on the introduction target selection screen, the introduction target information is transmitted from the dedicated app application to the app service server along with the phone number of the smartphone in response to the request for the introduction of the target information. A fifth step of making a database of the received phone number and the introduction target information as an associate member information from a server; And a sixth step of transmitting, via the SMSC / MMSC, a discount coupon gift message or a free coupon gift message for the membership registration guide in the name of the introduced regular member to the phone number included in the introduction target information in the app service server. It features.

In addition, the app-based social commerce service method according to the present invention, as the user of the message receiving smartphone receiving the gift message confirms the message and selects to accept the subscription, the message receiving smartphone is app application market A seventh step connected to a server and automatically executed after a social commerce-only app application is downloaded and installed on the message receiving smartphone; Receive the message from the dedicated app application to the app service server according to the member registration request after inputting the user registration information of the user through the member registration screen of the dedicated app application executed in the step 7 together with the phone number of the smartphone And an eighth step of using the phone number and membership registration information of the received message receiving smartphone in the app service server to make the existing semimember information as a regular member database.

In addition, the app-based social commerce service method according to the present invention, the ninth step of displaying a member introduction guide screen in the dedicated app application after the transmission of member registration information from the message receiving smartphone; When the member introduction guide is selected by the user on the member introduction guide screen, the dedicated app application accesses the phone book of the message receiving smartphone, reads the phone number and name included in the phone book, and consists of the phone number and name. A tenth step of constructing a screen for selecting an introduction target and displaying the screen; After the introduction subject is selected by the user in the introduction subject selection screen of step 10, the introduction subject information together with the phone number of the smartphone receiving the message from the dedicated app application to the app service server according to a request for transmission of the introduction subject information. An eleventh step of transmitting a database of the phone number of the received message receiving smartphone and the introduction target information as the semi-member information from the app service server; In step 12, the app service server transmits a discount coupon gift message or a free coupon gift message for membership registration guide via a SMSC / MMSC to the phone number included in the introduction target information of step 11 in the app service server. It further comprises.

In addition, the app-based social commerce service method according to the present invention, the dedicated app application is provided with a discount product regular guidance function to set the dedicated app application is automatically run at a specific time every day or day of the week to receive a discount product The dedicated app application may be automatically executed at the set time at the time of setting the discount product regular guide function, and display the discount product guide provided from the app service server.

According to the present invention configured as described above, the member registration in the smartphone through a dedicated app application for social commerce and receive the member introduction using the phone book of the smartphone, discounted to the introduction subject in the name of the member introduced from the server Encourage membership registration by sending a coupon gift message or a free coupon gift message. Therefore, it is possible to provide a low-cost product to members by recruiting a large number of members efficiently and effectively and promoting a product to many members so that many purchases are made.

1 is a block diagram of a system in which an app-based social commerce service method according to the present invention is implemented.
2 is a flowchart illustrating an example of a member recruitment method using a smartphone in an app-based social commerce service method according to the present invention.
FIG. 3 is a block diagram illustrating a main part of a system in which an app-based social commerce service method according to the present invention for explaining the flow of FIG. 2 is outdated.
4 (a) to 4 (d) are diagrams illustrating an example of an app screen configuration of a smartphone according to the flow of FIG. 2.
FIG. 5 is a diagram illustrating a flow performed in a server system according to the flow of FIG. 2.
6 and 7 are diagrams showing an example of the database configuration according to the flow of FIG.
8 is a diagram illustrating an example of a discount coupon present message sent in the flow of FIG. 5.
9 is a flowchart illustrating an example of a member recruitment method in a smartphone using a discount coupon present message.
10 (a) to 10 (d) are diagrams illustrating an example of an app screen configuration of a smartphone according to the flow of FIG. 9.
FIG. 11 is a diagram illustrating an example of a database configuration corresponding to the flow of FIG. 9.
FIG. 12 is a block diagram illustrating a main part of a system for explaining a method for registering a general mobile phone holder who has received a discount coupon gift message sent in the flow of FIG. 5.

Hereinafter, an app-based social commerce system and a method thereof according to the present invention will be described in detail with reference to the accompanying drawings.

First, with reference to Figure 1 looks at the configuration of the app-based social commerce system according to the present invention.

As shown in FIG. 1, in the app-based social commerce system according to the present invention, an app service server 10 for serving a social commerce based on an app and a web service server 12 for serving a social commerce based on a web 12 ) Is configured to share a database system 14 for social commerce. Here, in the database system 14, member information, product information, and the like are registered, stored, updated, and managed.

The app application for the app-based social commerce according to the present invention is registered and stored in the app application market server 16 to provide the smart commerce app application download request according to the present invention.

The app service server 10, the web service server 12, the database system 14, and the app application market server 16 constitute a server system for social commerce according to the present invention.

In addition, in the system of the present invention, SMSC (Short Messaging Service Center) / SMS for delivering a discount coupon or a free coupon gift message to the telephone number provided by the active member at the request of the app service server 10 or the web service server 12. Includes Multimedia Messaging Service Center (MMSC).

In addition, in the system of the present invention, the smart phone 20 as a member terminal for implementing social commerce on the basis of an app, and the general mobile phone 22 and the computer 24 as a member terminal for implementing social commerce through a computer network. Include.

Next, an example of a member recruitment method using a smartphone in an app-based social commerce system according to the present invention will be described with reference to FIGS. 2 and 3. This example relates to a method in which a smartphone user accesses an app application market server and downloads and uses a social commerce app application according to the present invention.

First, the user accesses the app application market server 16, downloads and installs a dedicated app application for implementing the social commerce of the present invention (step S10), and executes the installed app application. Is displayed (steps S12 to S14). Accordingly, an example of the main screen of the app application in which the dedicated app application 20a is installed and executed in the user's smart phone 20 is as shown in FIG. 4 (a).

Then, if the user selects membership registration on the main screen, for example, the member registration screen as shown in FIG. 4 (b) is displayed, and the user displays the "last name", "first name" "gender", "date of birth", " After entering simple member information such as "country", "resident area", "E-mail", etc., member registration is performed by selecting "register" (step S16). At this time, the user registration information of the user is transmitted to the database system 14 via the app service server 10 together with the phone number of the smart phone 20, and if there is no same phone number, it is normally registered as a regular member.

Here, the member database registered in the database system 14 includes, for example, a " member code " field in which a member code which is unique member identification information is recorded as shown in FIG. Rating "field," name "field where member's name is recorded," phone number "field where member's phone number is recorded," gender "field where member's gender is recorded," date of birth "field where member's date of birth is recorded, "Country" field in which member's country is recorded, "Resident area" field in which member's country of residence is recorded, "E-mail" field in which member's E-mail information is recorded, and "Record coupon information received by member" Discount coupon "information field, the" reservation reserve "field in which the reserves accumulated to the member is recorded, N" introduction member code "field in which the introduction member code introduced by the member is recorded.

In this way, if normally registered as a regular member, the member introduction guide screen as shown in FIG. 4 (c) is displayed on the screen of the smartphone 20 (step S18).

At this time, when the user selects "Exit" on the member introduction guide screen, the main screen as shown in FIG. 4 (a) is displayed on the smart phone 20, and when selecting "Introduce", the dedicated app application 20a is a phone book. Accessing 20b, read out the "Name" and "Phone Number", and display the screen for selecting an introduction target for allowing the user to select an introduction target to be introduced as a member as shown in FIG. 4 (d). (Steps S20, S22, S24).

Accordingly, when the user selects the target person to be introduced on the introduction target selection screen and then transmits the information, the selected introduction target information along with the phone number of the smart phone 20 is transferred via the app service server 10 to the database. The system 14 is transferred to the smartphone 20, and the main screen shown in FIG. 4 (a) is displayed on the smartphone 20 (steps S26 and S28).

Next, with reference to FIGS. 5 to 7 will be described with respect to the flow made in the server system by transmitting the introduction target in the smart phone in accordance with the flow of FIG.

First, when the information of the subject to be introduced from the dedicated app application 20a of the smartphone 20 is received by the database system 14 via the app service server 10 together with the phone number of the smartphone 20 (step S30). ), The database system 14 searches whether the telephone number in the introduction subject's information is a telephone number already registered in the existing database system 14 to confirm whether the introduction subject is a previously registered member (step S32).

Thereafter, the database system 14 registers and stores the introduction subjects corresponding to the non-registered telephone number in the database as associate members (step S34). Here, only the "Member Code" field, "Membership Class" field, "Name" field, and "Phone Number" field are filled in the introduction database. For example, as shown in Fig. 6, the "membership class" field is listed as an associate member, the "name" field contains the name included in the information of the person to be introduced, and the "telephone number" field contains the information of the person to be introduced. The phone number included is listed and the remaining fields are left blank.

In addition, the database system 14 records the database of the regular member introduced by recording the member code for the introduction subject registered as the associate member in the "introduction member code" field in the database of the regular member corresponding to the telephone number of the smart phone 20. Update (step S36). That is, as shown in Fig. 6, in the "introduction member code 1" field, the "introduction member code 2" field, the "introduction member code 3" field, the member code "1000002" for the introductory person registered as the associate member, respectively, Record "1000003" and "1000004".

Subsequently, the app service server 10 requests the SMSC / MMSC 18 to transmit a discount coupon gift message in the name of the regular member who introduced each associate member to the phone number registered as the associate member. In the example of the database of FIG. 6, the telephone number "010-1111-0000" of Hong Gil-dong, the telephone number "010-1110-1234" of Hongmae, and the telephone number "010-1234-3456" of Chunhyangi, for example, FIG. A discount coupon message is sent as shown.

In this case, the app service server 10 records the discount coupon information to be included in the discount coupon gift message in the "discount coupon" field of each associate member database as shown in FIG. 7 prior to the request for transmitting the discount coupon gift message. It is desirable to request the system 14.

The discount coupon present message is transmitted to the associate member introduced as described above.

Next, a procedure for registering a member in the smartphone that has received the discount coupon present message will be described with reference to FIGS. 3 and 9 to 11. Here, it is assumed that the discount coupon message of FIG. 8 is transmitted to the smart phone 20 having the telephone number of "010-1111-0000" in the name of "Hong Gil-dong" in the database of FIG. 7.

First, a discount coupon gift message is received in the smart phone 20 (step S40), the user of the smart phone 20 confirms the received message, receives a discount coupon and accepts the "subject" to sign up for membership. If you select, the smart phone 20 automatically connects to the app application market server 16 to download and install the social commerce-only app application of the present invention, and automatically executes the downloaded app application, the main screen of the dedicated app application screen Are displayed (steps S41, S42, S44, S46).

 Accordingly, an example of the main screen of the app application in which the dedicated app application 20a is installed and executed in the user's smart phone 20 is as shown in FIG.

Then, if the user selects membership registration on the main screen, for example, the member registration screen as shown in FIG. 10 (b) is displayed, and the user displays the "last name", "first name" "gender", "date of birth", " After entering simple member information such as "country", "resident area", "E-mail", etc., member registration is performed by selecting "register" (step S48).

In this case, the user registration information of the user is transmitted to the database system 14 via the app service server 10 together with the phone number of the smart phone 20, and the member corresponding to the same phone number in the "phone number" field. Update and save with registration information. That is, as shown in Fig. 11, the " membership class " field is updated to " full member "and the " name " field, " gender " field, " date of birth " field, " country " Update the "Dwelling area" field and the "E-mail" field.

 When renewal is registered as a regular member in this way, a member introduction guide screen as shown in FIG. 10 (c) is displayed on the screen of the smart phone 20 (step S50).

At this time, when the user selects "Exit" in the member introduction guide screen, the main screen as shown in Figure 10 (a) is displayed on the smart phone 20, when selecting "Introduce" dedicated app application 20a is a phone book Accessing 20b, read out the "Name" and "Phone Number", and display the screen for selecting an introduction target for allowing the user to select an introduction target to be introduced as a member, for example, as shown in FIG. (Steps S52, S54, S56).

Accordingly, when the user selects the target person to be introduced on the introduction target selection screen and then transmits the information, the selected introduction target information along with the phone number of the smart phone 20 is transferred via the app service server 10 to the database. The system 14 is transferred to the smart phone 20, and the main screen as shown in FIG. 10 (a) is displayed (steps S58 and S60).

Here, the information of the subject of introduction from the dedicated app application 20a of the smart phone 20 is received by the database system 14 via the app service server 10 together with the phone number of the smart phone 20, the database The system 14 checks whether the telephone number in the introduction subject's information is a telephone number already registered in the existing database system 14 to confirm whether the introduction subject is a registered member.

Thereafter, the database system 14 registers and stores in the database the introductory persons corresponding to the non-registered telephone numbers as associate members. Here, only the "Member Code" field, "Membership Class" field, "Name" field, and "Phone Number" field are filled in the introduction database. For example, as shown in Fig. 11, such as the database of "Member Code" "1000234" and "1000235", it is listed as an Associate Member in the "Member Class" field, and is included in the information of the person to be introduced in the "Name" field. The name is described, and the telephone number included in the information of the subject is described in the "telephone number" field, and the remaining fields are left blank.

In addition, the database system 14 records the database of the regular member introduced by recording the member code for the introduction subject registered as the associate member in the "introduction member code" field in the database of the regular member corresponding to the telephone number of the smart phone 20. Update That is, as shown in Fig. 11, the member code " 1000234 " for the introduction subject registered as the associate member in the " introduction member code 1 " field and " introduction member code 2 " "1000235" is recorded.

Subsequently, the app service server 10 requests the SMSC / MMSC 18 to transmit a discount coupon gift message in the name of the regular member who introduced each associate member to the phone number registered as the associate member. In the example of the database of FIG. 11, the telephone numbers "aaa-1111-1234" of "aaa" and the telephone numbers "010-1110-0001" of "bbb". For example, as in FIG. We presented one discount coupon. Do you accept? "Will be sent a discount coupon message.

In this case, the app service server 10 records the discount coupon information to be included in the discount coupon gift message in the "discount coupon" field of each associate member database as shown in FIG. 11 prior to the request for transmitting the discount coupon gift message. It is desirable to request the system 14.

Next, the member registration procedure will be described when the discount coupon present message is delivered to the general mobile phone with reference to FIG. 12.

First, when the discount coupon present message is delivered to a general mobile phone, the user may check the message and register as a member by accessing the URL displayed on the discount coupon present message through the computer 24 through the Internet.

At this time, when registering through the web service server 12, it is preferable to register by using mobile phone authentication. That is, the mobile phone authentication screen is added when registering a member through the web, and the camouflage member registers the authentication number transmitted from the web service server 12 to the general mobile phone 22 through the SMSC / MMSC 18 together with the mobile phone number. It is desirable to prevent registration.

As such, when the member is registered through the web, the member registration information and the telephone number are transmitted to the database system 14 through the web service server 12, and the semi-member database corresponding to the telephone number is updated and stored as a regular member.

In addition, it is easily understood by those of ordinary skill in the art that member introduction is possible through the web.

On the other hand, the database is preferably provided with an additional "phone type" field for each member, it is preferable to be able to distinguish between the member registering the member through the app and the member registering through the web. In this case, the product introduction guide through the app application, the product introduction guide through the web E-mail, the product introduction guide through the SMS / MMS can be efficiently selected according to the member's mobile phone type.

Meanwhile, in the dedicated app application according to the present invention, as shown in the main screen illustrated in FIGS. 4A and 10A, for example, a "login menu" for logging in using a phone number, today's "View today's product menu" to view products, "Add member introduction menu" to introduce additional members after membership registration, "Check the reserve menu" to check the reserve, Set the environment of the dedicated app application "Setting Environment Menu" and the like can be provided. Here, the "setting environment menu" may include, for example, a function of setting a dedicated app application to be automatically executed at a specific time every day or every day, and receiving a discount product.

As described above, according to the present invention, through the dedicated app application for social commerce registration of the member in the smartphone and receiving the member introduction using the phone book of the smartphone, discounted to the introduction subject in the name of the member introduced from the server Encourage membership registration by sending a coupon gift message or a free coupon gift message. Therefore, it is possible to provide a low-cost product to members by recruiting a large number of members efficiently and effectively and promoting a product to many members so that many purchases are made.

The present invention is not limited to the above-described specific embodiments, and various modifications and changes may be made without departing from the gist of the present invention. It will be obvious that such modifications and variations are included in the appended claims.

10: App Service Server 12: Web Service Server
14: database system 16: app application market server
18: SMSC / MMSC 20: Smartphone
22: regular cell phone 24: computer

Claims (5)

delete delete delete delete A first step of executing a dedicated app application as a social commerce-only app application is downloaded and installed on the smart phone and then executed;
After inputting the user registration information of the user through the member registration screen of the executed dedicated app application and transmits the member registration information with the phone number of the smartphone from the dedicated app application to the app service server according to the member registration request, the app A second step of databaseting the phone number and member registration information of the received smartphone as service member information in the service server;
A third step of displaying a member introduction guide screen in the dedicated app application after transmitting the member registration information;
When the member introduction guide is selected by the user on the member introduction guide screen, the dedicated app application accesses the phone book of the smart phone, reads the phone number and name included in the phone book, and includes the phone number and name. Constructing a screen for selecting a screen and displaying the screen;
After the introduction target person is selected by the user on the introduction target selection screen, the introduction target information is transmitted from the dedicated app application to the app service server along with the phone number of the smartphone in response to the request for the introduction of the target information. A fifth step of making a database of the received phone number and the introduction target information as an associate member information from a server;
A sixth step of transmitting, by the app service server, a discount coupon gift message or a free coupon gift message for membership registration guide to the phone number included in the introduction subject information through SMSC / MMSC;
As the user of the message receiving smartphone receiving the gift message confirms the message and selects to accept the subscription, the message receiving smartphone is connected to an app application market server and the social commerce-only app application is connected to the message receiving smartphone. A seventh step which is automatically executed after the downloaded and installed;
Receive the message from the dedicated app application to the app service server according to the member registration request after inputting the user registration information of the user through the member registration screen of the dedicated app application executed in the step 7 together with the phone number of the smartphone Transmitting, and databaseing the existing associate member information as regular member information using the phone number and member registration information of the received message receiving smartphone from the app service server;
A ninth step of displaying a member introduction guide screen in the dedicated app application after transmission of member registration information from the message receiving smartphone;
When the member introduction guide is selected by the user on the member introduction guide screen, the dedicated app application accesses the phone book of the message receiving smartphone, reads the phone number and name included in the phone book, and consists of the phone number and name. A tenth step of constructing a screen for selecting an introduction target and displaying the screen;
After the introduction subject is selected by the user in the introduction subject selection screen of step 10, the introduction subject information together with the phone number of the smartphone receiving the message from the dedicated app application to the app service server according to a request for transmission of the introduction subject information. An eleventh step of transmitting a database of the phone number of the received message receiving smartphone and the introduction target information as the semi-member information from the app service server;
In step 12, the app service server transmits a discount coupon gift message or a free coupon gift message for membership registration guide via a SMSC / MMSC to the phone number included in the introduction target information of step 11 in the app service server. Including,
The dedicated app application is provided with a discount product regular guide function for setting up a dedicated app application is automatically run at a specific time every day or day of the week,
App-specific social commerce service method, characterized in that the dedicated app application when the discount product periodic guide function is set to display the discount product information provided from the app service server is automatically executed at the set time.

Images