KR101061138B1 - Customer relationship managing system using mobile coupon and method thereof - Google Patents

Abstract

The present invention relates to a customer relationship management system and method using a mobile coupon;

The purpose of the technology implementation is to store a mobile coupon issued from a coupon service provider subscribed to the customer relationship management server in the mobile communication terminal of the customer, when the purchase of goods of the coupon service provider, the authentication of a simple mobile coupon Through the above, it is to provide a customer relationship management system and a method using a mobile coupon that can be used to simplify the use of the coupon by receiving a certain amount of discount.

Thus, the specific means of the present invention for achieving the above object;

A mobile communication terminal provided with a mobile coupon and enabling the use thereof;

 Coupon service providing station of the coupon service provider to enable the use of the mobile coupon; And

Providing a virtual machine program for providing a mobile coupon service to a mobile communication terminal subscribed to a coupon service providing station, and, when using the mobile coupon, includes a customer relationship management server 300 that enables customer relationship management based on this. Is achieved.

Description

Customer relationship management system using mobile coupon and method thereof

The present invention relates to a customer relationship management system and a method thereof, and more particularly, to a mobile communication terminal of a customer who is a member of a coupon service provider, providing a mobile coupon, and purchasing a product according to a visit to a coupon service provider. A certain amount can be discounted through the mobile coupon stored in the mobile communication terminal, and the advertisement of the coupon service provider, the promotion effect through the provision of the mobile coupon, the sales improvement, and the customer relationship according to the use of the mobile coupon It relates to a customer relationship management system and a method using a mobile coupon that can enable customer relationship management through management information.

In general, a coupon refers to a credit selling method or a ticket developed by a general retailer as a means of co-operation in order to face a large retailer, but the price of the product when the product is purchased at a predetermined store or provided for a service for a certain period of time. It is used to provide predetermined benefits such as discounting a certain amount of money, and is a means used for its publicity or advertising.

Such coupons have been made and distributed in paper, but recently, with the development of the Internet, the number of coupons is distributed online so that customers can download, print and use digital coupons on the Internet.

However, in the conventional online coupon provided as described above, the customer must print the coupon directly through an output means such as a printer and visit and use the corresponding offline affiliated store, that is, a coupon service provider. There is a significant inconvenience in the use of coupons, and for the coupon service provider, it is difficult for the customer relationship management due to the cumbersome work of the database for the employee to manage the customer relationship for the use of the coupon. There was a problem.

In addition, coupons provided online in Internet shopping malls such as Gmarket, Daum Shopping, and Auction, etc., are merely limited to the provision of coupons to advertise to the random public for the main purpose of increasing visits or resale of customers. There is a problem that the original function of the coupon to give a special benefit to the customer is not properly exhibited.

Accordingly, an object of the present invention is to store a mobile coupon issued from a coupon service provider subscribed to a customer relationship management server in a mobile communication terminal of a customer, so as to purchase goods of the coupon service provider, authentication of a simple mobile coupon is performed. Through the above, it is to provide a customer relationship management system and a method using a mobile coupon that can be used to simplify the use of the coupon by receiving a certain amount of discount.

In addition, another object of the present invention, by providing a mobile coupon only to customers registered in the coupon service provider, improve the promotion effect of the coupon service provider, and at the same time, events through the management of the use of mobile coupons, etc. It is to provide a customer relationship management system and a method using a mobile coupon that can improve the sales of the coupon service provider.

In addition, another object of the present invention is to provide a mobile coupon that enables a coupon service provider, customer relationship management for the customer of the mobile communication terminal through the management of the use of the mobile coupon stored in the mobile communication terminal. To provide a customer relationship management system and its method.

Thus, the specific means of the present invention for achieving the above object;

A mobile communication terminal provided with a mobile coupon and enabling the use thereof;

A coupon service provider station of a coupon service provider that provides a corresponding advertisement and a mobile coupon to a mobile communication terminal of the corresponding customer, and enables the use of the mobile coupon through authentication; And

Providing a virtual machine program for providing mobile coupon service to a mobile communication terminal registered with a coupon service providing station, and providing a customer relationship management program through a mobile coupon service to a coupon service providing station, The advertisement and the mobile coupon is provided to the mobile communication terminal, and when using the mobile coupon, it is achieved by including a customer relationship management server 300 that enables customer relationship management based on this.

Therefore, according to the present invention as described above, the coupon service providing station which is a mobile coupon service provider subscribed to the customer relationship management service, provides a mobile coupon to the mobile communication terminal of the customer subscribed via offline or online, When using a mobile coupon, by providing a service that discounts a certain amount of money through an authentication process, the customer is allowed to use the mobile coupon accumulated in the mobile communication terminal, and stores the conventional paper coupon in a wallet or a predetermined designated place. It can provide convenience that you do not have to do.

In addition, by providing a mobile coupon only to customers registered in the coupon service providing station to enhance the promotion effect of the coupon service provider, and at the same time to enable the event through the management of the mobile coupon use of the mobile communication terminal coupons Improve sales of service stations.

In addition, the coupon service providing station may enable the customer relationship management for the customer by generating customer relationship management information according to the use of the mobile coupon stored in the mobile communication terminal.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing a customer relationship management system using a mobile coupon according to an embodiment of the present invention.

As shown in Figure 1, the customer relationship management system using a mobile coupon according to a preferred embodiment of the present invention, the mobile communication terminal 100 of the customer that is largely provided with a mobile coupon, enabling the use thereof; The data communication station, which provides the corresponding advertisement and the mobile coupon to the mobile communication terminal 100 of the customer based on the membership information of the customer visited online or offline, and enables the use of the mobile coupon through authentication. Providing a virtual machine program for providing a mobile coupon service to the coupon service provider station 200 and the mobile communication terminal 100 of the coupon service provider provided, and through the mobile coupon service to the coupon service provider station 200 Providing a customer relationship management program, the corresponding advertisement of the coupon service providing station 200 and the mobile coupon is this It is provided to the communication terminal 100, and when using the mobile coupon, it comprises a customer relationship management server 300 to enable customer relationship management based on this.

2 is a block diagram showing a mobile communication terminal in the customer relationship management system using the mobile coupon of FIG.

The mobile communication terminal 100 is a terminal of a customer who has subscribed to the coupon service provider's coupon service providing station 200 through offline or online, and offers coupons from the customer relationship management server 200 through a mobile communication network or wired or wireless Internet. Download the virtual machine program, which is an application that receives the mobile coupon of the service providing station 200 and enables the use thereof.

To this end, as shown in FIG. 2, the mobile communication terminal 100 includes a short range wireless communication unit 110, a data storage unit 120, a display unit 130, an input unit 140, and a controller 150. do.

The short-range wireless communication unit 110, under the control of the control unit 150, such as IrFM, RF or Bluetooth, and a wireless communication method, such as a virtual machine program from the customer relationship management server 300 through a mobile communication network or wired or wireless Internet and the like. The mobile coupon is received, and the data storage unit 120 stores the mobile coupon together with the virtual machine program under the control of the controller 150.

In addition, the display 130 displays a predetermined screen for using a mobile coupon service when the virtual machine program is driven under the control of the controller 150, and the input unit 140 displays the predetermined screen. The control unit 150 performs a corresponding operation by generating a corresponding key input signal such as a selection input such as a use of a coupon on the screen.

Here, the mobile communication terminal 100 is used in a broad sense including a mobile phone capable of short message communication or the like, a PDA phone, a PCS phone, a GSM phone, a W-CDMA phone and an MBS phone.

3 is a diagram illustrating a coupon service providing station 200 of a coupon service provider in the customer relationship management system using the mobile coupon of FIG. 1.

Coupon service providing station 200, so that the corresponding advertisement and mobile coupons are provided to the mobile communication terminal 100 from the customer relationship management server 300, when using the mobile coupon from the mobile communication terminal 100, authentication for this Based on the membership registration information provided at the time of membership registration and the purchase information using the mobile coupon or the customer relationship management information such as the number or preferences, the customer relationship management program that enables customer relationship management is downloaded.

To this end, as shown in FIG. 3, the coupon service providing station 200 includes a data communication station including a data communication terminal 210 and a database 220.

The data communication terminal 210 receives the customer relationship management program from the customer relationship management server 300 through the wired / wireless communication network, executes the mobile coupon for the corresponding advertisement and the mobile coupon provided to the mobile communication terminal 100. Customer relationship management, including providing information and purchasing information using the mobile registration information and purchase information using the mobile coupon, the number or preferences, etc., when using the mobile coupon from the mobile terminal 100, the registration process through the corresponding authentication procedure Generates information, and the database 220 stores the membership registration information, mobile coupon provision information, and customer relationship management information.

Here, the mobile coupon providing information includes the corresponding advertisement to be provided to the mobile communication terminal 100 of the registered customer, the type of the mobile coupon, the customer information to be provided, the number of provisions and the number of provisions.

In addition, the mobile coupon is provided when the customer of the mobile communication terminal 100 confirms the corresponding advertisement, or the coupon service provider of the customer of the mobile communication terminal 100 is displayed through the display unit 130 When the corresponding coupon service providing station 200 is selected from the list, or when the event of the coupon service providing station 200 or during the event period, or a certain amount of the price of the product at the time of order It is provided to correspond to prevent the lowering of expectations due to random issuance, improve the promotion and sales effects, and also enable the occurrence of events according to the use of the mobile coupon or birthday.

Here, the data communication terminal 210 is connected to a communication network including a VAN, and can communicate and process the corresponding data through data communication processing means, output the corresponding screen through the display means, and input means. It is used in a broad sense, including a PC or laptop to enable the corresponding input through.

4 is a block diagram showing a customer relationship management server in the customer relationship management system using the mobile coupon of FIG.

The customer relationship management server 300 is a virtual application that is provided with a mobile coupon of the coupon service providing station 200 through the mobile communication network, or wired and wireless Internet to the mobile communication terminal 100, an application for enabling the use thereof. Providing a machine program, the corresponding service and mobile coupons are provided to the mobile communication terminal 100 to the coupon service providing station 200, when using the mobile coupon from the mobile terminal 100, through the authentication confirmation for the customer Provide a customer relationship management program that enables relationship management.

To this end, the customer relationship management server 300, as shown in Figure 4, the member registration processing unit 310, information management unit 320, program provider 330, mobile coupon provider 340 and database 350 ).

Member registration processing unit 310, when the corresponding coupon service providing station 200 in the hope of a mobile coupon service subscription to the customer relationship management service using a mobile coupon, the authentication information of the corresponding coupon service providing station 200 and input at the time of membership registration Subscriber information including information, etc., is received and stored in the database 350.

In addition, the member registration processing unit 310, through the data communication terminal 210 of the coupon service providing stations 200 connected to the customer relationship management server 300, the authentication information input from the subscriber, and the database 350 Compare the authentication information stored in the, and performs the subscriber authentication process.

Here, the member registration processing unit 310 is a certificate issuing server (not shown) connected to the network, or a customer relationship management service using a mobile coupon intentionally by a subscriber inquiring subscriber information from an authorized certificate server (not shown) It is desirable to prevent theft in advance.

Information management unit 320, using the data communication terminal 210, and manages the authentication information and the subscriber information of the subscriber to the customer relationship management service using the mobile coupon, that is, the subscriber service provider station 200 They may charge a certain fee for each use time or subscription period.

The program provider 330 is a coupon service providing station 200 subscribing to the customer relationship management service using the mobile coupon of the customer relationship management server 300, using the customer relationship management service using the mobile coupon, Providing a customer relationship management program for generating customer relationship management information to the data communication terminal 100 of the coupon service providing station 200, offline subscription to the coupon service providing station 200, or to a web page By providing the corresponding advertisement and mobile coupon to the mobile communication terminal 100 of the customer who has subscribed online, upon request of the data communication terminal 210 for the virtual machine program to use the mobile coupon, the mobile communication terminal 100 to the mobile communication network Or through wired or wireless network.

Mobile coupon providing unit 340, the mobile coupon including the type of the corresponding advertisement and mobile coupons, the customer information to be provided, the number of offers and the number of times provided from the data communication terminal 210 of the coupon service providing station 200 Based on the provided information, the corresponding advertisement and the mobile coupon are provided to the mobile communication terminal 100 of the customer through a mobile communication network or a wired or wireless communication network.

The database 350 stores a virtual machine program, an application program for providing a customer relationship management service using a mobile coupon, a customer relationship management program, and stores the subscriber information and the mobile coupon providing information.

Hereinafter, the virtual machine program and the customer relationship management program will be described with reference to the drawings.

Figure 5 is a customer relationship management system using the mobile coupon of Figure 1, the virtual machine program installed in the mobile communication terminal and the mobile communication terminal by the customer relationship management program provided to the coupon service provider station of the coupon service provider , A block diagram showing a process of applying a mobile coupon between coupon service providing stations.

First, in the customer relationship management program, a coupon service providing station 200 wishing for a customer relationship management service using a mobile coupon accesses the web page of the customer relationship management server 300 through the data communication terminal 210 and registers as a member. In the case of using the wired / wireless communication network from the customer relationship management server 300, it is downloaded to the data communication terminal 210 and then installed through a corresponding process.

In addition, the virtual machine program, the customer is registered through the offline visit to the coupon service providing station 200 registered to the customer relationship management server 300, or connected to the web page of the coupon service providing station 200 In the case of signing up by using the data communication terminal 210 of the coupon service providing station 200, using the mobile communication network or wired or wireless communication network from the customer relationship management server 300, downloading to the mobile communication terminal 100 After that, the process is installed.

Therefore, as shown in FIG. 5, when a customer having a mobile communication terminal 100 having a virtual machine program installed offline visits to a coupon service providing station 200 and purchases an item, member registration information, for example, moves. When presenting the number of the communication terminal 100, the employee using the data communication terminal 210 of the coupon service providing station 200 with the customer relationship management program is installed to sell the corresponding item you want to purchase by checking the membership information And, it is recorded, by providing a mobile coupon having a unique number, cash receipts and the like through the customer relationship management server 300 of the mobile communication terminal 100, to be credited to the mobile coupon.

In addition, when a customer having a mobile communication terminal 100 has accumulated the mobile coupon, the customer wishes to use the accumulated mobile coupon at the time of purchase, according to the member registration information, for example, the number of the mobile communication terminal 100 And, when presenting the unique number of the mobile coupon, the employee using the data communication terminal 100 of the coupon service providing station 200, corresponding to the mobile coupon through the authentication according to the membership information and the unique number of the mobile coupon Sell a product by discounting a certain amount of money, record it, and provide the processing contents for the mobile communication terminal 100 through the customer relationship management server 300 to inform the use of the mobile coupon.

6 is an exemplary view showing a mobile coupon service screen displayed on the mobile communication terminal according to the virtual machine program installed in the mobile communication terminal in the customer relationship management system using the mobile coupon of FIG.

As shown in FIG. 6, the virtual machine program executed in the mobile communication terminal 100 updates the mobile coupon providing information and the like provided from the customer relationship management server 300 after the execution of the mobile communication terminal 100. Display the coupon service providing station 200 subscribed to the customer relationship management server 300 on the display 130 as a list of text, and displays the corresponding advertisement of the coupon service providing station 200 as an image, When selecting the corresponding coupon service providing station 200 of the list through the input unit 140, or when selecting the corresponding advertising image, various menus for expressing the accumulation or use status of the mobile coupons provided in the corresponding text or image and Provide a page that displays information.

7 is an exemplary view showing a customer relationship management service screen displayed on the data communication terminal according to the customer relationship management program installed in the data communication terminal of the coupon service provider in the customer relationship management system using the mobile coupon of FIG. .

The customer relationship management program executed in the data communication terminal 210 of the coupon service providing station 200, as shown in FIG. 7, is displayed on the display means of the data communication terminal 210, offline or online. The member registration information of the customer having the mobile communication terminal 100 subscribed and the subscriber information of the corresponding coupon service providing station 200 are divided into a list of text in the corresponding area, and the coupon service providing station 200 Represents product information for sale as a list or an image, selects the type, number, and number of mobile coupons to be issued and receives the customer's information to be provided through the customer relationship management server 300. Represents the mobile coupon providing information generated to be provided to the mobile communication terminal 100 in a list or an image, and lists the sales status according to the sale of the goods. Expression and information, such as a receipt at the time of sale of goods, issuing cash receipts are to provide a page that displays the various menus and information for representation in a text or an image.

In addition, the customer relationship management program, the information of the customer, that is, the mobile subscriber terminal membership information and mobile coupon use information, and the mobile coupon usage information represented by a list or image, the corresponding customer Classify whether the customer is an excellent customer or a general customer, or generate an event based on the number of accumulated or used mobile coupons, or expressing a preference or the like of the customer's sales items as a list or an image. Create customer relationship management information to grasp the preferences of customers and customer preferences, or select the type, number and number of mobile coupons to be issued, and input the customer's information to be provided. Through the customer relationship management server 300 may be to generate the mobile coupon providing information provided to the mobile communication terminal 100.

Hereinafter, the customer relationship management method using a mobile coupon according to a preferred embodiment of the present invention having the above configuration will be described in more detail.

8 is a control flowchart showing a customer relationship management method using a mobile coupon according to an embodiment of the present invention. 9 is a control flow diagram illustrating an operation of a customer relationship management server in the customer relationship management method using the mobile coupon of FIG. 8, and FIG. 10 is a customer relationship management method in the customer relationship management method using the mobile coupon of FIG. 8. FIG. 11 is a control flowchart illustrating an operation of a data communication station of a management server, and FIG. 11 is a control flowchart illustrating an operation of a mobile communication terminal in the customer relationship management method using the mobile coupon of FIG. 8.

First, the operation of the customer relationship management server in the customer relationship management method using a mobile coupon according to an embodiment of the present invention will be described.

First, as shown in Figures 8 and 9, the data communication terminal 210 of the coupon service providing station 200 is connected to the customer relationship management server 300, for the customer relationship management service using a mobile coupon Subscriber information is provided (S100).

Then, when the customer relationship management program for using the customer relationship management service using the mobile coupon from the coupon service providing station 200 (S110), from the customer relationship management server 300, to the coupon service providing station 200 Customer relationship management program is provided, and is installed and executed in the data communication terminal 210 (S120).

Thereafter, from the coupon service providing station 200, the member registration information to be provided to the mobile communication terminal 100 of the customer who subscribed to the mobile coupon service of the coupon service providing station 200, and for the corresponding advertisement and mobile coupon When the mobile coupon providing information including the type, the customer information to be provided, the number of offers and the number of offers is received (S130), the customer relationship management server 300 enables the use of the mobile coupon service in the mobile coupon providing information. The virtual machine program to determine whether the information to be provided to the customer's mobile communication terminal 100 is included (S140), when including the virtual machine program provided information, the customer information to receive the member registration information and mobile coupons The virtual machine program is provided to the mobile communication terminal 100 based on the installation of the mobile communication terminal 100 (S150).

Thereafter, the customer relationship management server 300, the corresponding advertisement included in the mobile coupon providing information, and provides a mobile coupon to the corresponding mobile communication terminal 100 (S160), the result of this coupon service providing station 200 ) To notify (S170).

Hereinafter, an operation of a data communication station of a coupon service provider in a customer relationship management method using a mobile coupon according to an exemplary embodiment of the present invention will be described.

First, as shown in FIG. 8 and FIG. 10, the customer relationship management program is provided and executed in the data communication terminal 210 of the coupon service providing station 200 from the customer relationship management server 300 (S200). .

After that, a member having a mobile coupon service of the coupon service providing station 200 and receiving the virtual machine program from the customer relationship management server 300 has a mobile communication terminal 100 installed and the coupon service providing station 200. Order the goods offline to the coupon service provider provided (S210).

Here, in step S210, a mobile coupon based on the mobile coupon providing information generated by the coupon service providing station 200 is provided in advance through the customer relationship management server 300, and assumes a accumulated situation.

Then, if a request is generated according to the use of the mobile coupon for the ordered goods from the mobile communication terminal 100 to the data communication terminal 210 of the coupon service providing station 200 (S220), coupon service providing station 200 In step S230, the authentication information of membership information provided from the mobile communication terminal 100 and unique information of the mobile coupon is performed.

Thereafter, the coupon service providing station 200 confirms the authentication of the mobile coupon, applies a discount of the corresponding product amount (S240), and receives the payment of the product amount from the customer of the mobile communication terminal 100 (S250). .

Subsequently, the coupon service providing station 200 may register information provided at the time of registration based on the selling amount of the item, payment information, and authentication information of the mobile coupon, and purchase information using the mobile coupon, the number of times, or the preference. Generate customer relationship management information, including (S260).

Thereafter, the coupon service providing station 200 generates an event for the excellent customer and the general customer based on the member information and the customer relationship management information, or provides the corresponding mobile coupon to the customer of the mobile coupon or The mobile coupon providing information for updating / modifying the advertisement of the coupon service provider is generated (S270).

Thereafter, the coupon service providing station 200 provides the mobile coupon providing information to the customer relationship management server 300 to be provided to the mobile communication terminal 100 of the corresponding customer (S280).

Hereinafter, in the customer relationship management method using a mobile coupon according to a preferred embodiment of the present invention, the operation of the mobile communication terminal of the customer who subscribed to the mobile coupon service of the coupon service provider will be described.

First, as shown in FIG. 8 and FIG. 11, to use the mobile coupon service in a mobile communication terminal 100 that is registered to a coupon service provider that provides a mobile coupon service through online or offline. The virtual machine program to be provided to the mobile communication terminal 100 of the customer from the customer relationship management server 300 at the request of the coupon service providing station 200 is installed and executed (S300).

Thereafter, the mobile communication terminal 100, when executing the virtual machine program, provided from the customer relationship management server 300, update the mobile coupon providing information, etc. (S310), updated / modified by the coupon service provider Check the advertisement, or confirm the accumulation or use of the newly provided mobile coupon (S320).

Subsequently, by visiting the coupon service provider offline, when a request for use of the mobile coupon occurs by the customer who ordered the item, the mobile terminal 100 is a unique number of the mobile coupon accumulated in the data storage unit 120 And, when registering as a member of the coupon service provider, provides the member registration information provided to the coupon service providing station 200, the authentication of the corresponding mobile coupon is confirmed, the accumulation of the mobile coupon, when entering the step S310, deduction (S330).

Accordingly, as described above, the coupon service providing station 200, which is a mobile coupon service provider subscribed to the customer relationship management service, performs a mobile coupon on the mobile communication terminal 100 of the customer who is registered offline or online. Offering. When using the mobile coupon, through the authentication process, by providing a service that discounts a certain amount, to allow the customer to use the mobile coupon accumulated in the mobile communication terminal 100, a paper coupon, a wallet, Alternatively, it is possible to provide convenience that does not need to be stored in a certain place.

In addition, by providing a mobile coupon only to customers registered in the coupon service providing station 200 to improve the promotion effect of the coupon service provider, and at the same time to manage the use of the mobile coupon of the mobile communication terminal (100). By enabling the event through, etc., it is possible to improve the sales of the coupon service providing station 200.

In addition, the coupon service providing station 200, by generating the customer relationship management information according to the use of the mobile coupon stored in the mobile communication terminal 100, it is possible to enable customer relationship management for the customer.

In the present invention described above, specific embodiments have been described, but various modifications can be made without departing from the scope of the present invention.

Accordingly, the scope of the invention should not be defined by the described embodiments, but should be defined by the equivalents of the claims and claims.

1 is a schematic diagram showing a customer relationship management system using a mobile coupon according to an embodiment of the present invention;

2 is a block diagram showing a mobile communication terminal in the customer relationship management system using the mobile coupon of FIG.

3 is a diagram illustrating a coupon service providing station of a coupon service provider in the customer relationship management system using the mobile coupon of FIG. 1;

4 is a block diagram showing a customer relationship management server in the customer relationship management system using the mobile coupon of FIG.

Figure 5 is a customer relationship management system using the mobile coupon of Figure 1, the virtual machine program installed in the mobile communication terminal and the mobile communication terminal by the customer relationship management program provided to the coupon service provider station of the coupon service provider A block diagram showing a process of applying a mobile coupon between coupon service providing stations;

6 is an exemplary view showing a mobile coupon service screen displayed on a mobile communication terminal in accordance with a virtual machine program installed in the mobile communication terminal in the customer relationship management system using the mobile coupon of FIG.

7 is an exemplary view showing a customer relationship management service screen displayed on a data communication terminal according to a customer relationship management program installed in a data communication terminal of a coupon service provider in the customer relationship management system using the mobile coupon of FIG. 1;

8 is a control flow diagram illustrating a customer relationship management method using a mobile coupon according to an embodiment of the present invention;

9 is a control flow diagram illustrating an operation of a customer relationship management server in the customer relationship management method using the mobile coupon of FIG. 8;

FIG. 10 is a control flowchart illustrating an operation of a data communication station of a customer relationship management server in the customer relationship management method using the mobile coupon of FIG. 8; And

FIG. 11 is a control flowchart illustrating an operation of a mobile communication terminal in the customer relationship management method using the mobile coupon of FIG. 8.

Claims (11)

The mobile communication terminal 100 of the individual customer who is provided with the mobile coupon and enables the use thereof; Based on the membership information of the individual customer, the coupon service of the coupon service provider to provide a predetermined advertising and mobile coupons to the mobile communication terminal 100 of the individual customer, enabling the use through the authentication of the mobile coupon Providing station 200; And Between the mobile communication terminal 100 of the individual customer and the coupon service providing station 200, the customer relationship management server 300 for mediating mobile coupons and authentication issued by the coupon service providing station 200 Including, The customer relationship management server 300, Providing a virtual machine program for providing a mobile coupon service to the mobile communication terminal 100 subscribed to the coupon service providing station 200, Providing a customer relationship management program through the mobile coupon service to the coupon service providing station 200, so that the corresponding advertisement and mobile coupon of the coupon service providing station 200 to the mobile communication terminal 100, the mobile When using the coupon, it enables customer relationship management based on this. The coupon service providing station 200, Receiving the customer relationship management program from the customer relationship management server 300 and executing it, to generate the corresponding advertisement provided to the mobile communication terminal 100, mobile coupon providing information for the mobile coupon, the mobile communication terminal 100 A data communication terminal 210 for generating membership registration information and purchase information using a mobile coupon or customer relationship management information of a number or preference when the mobile coupon is used; And a database 220 for storing the membership registration information, mobile coupon providing information, and customer relationship management information. The customer relationship management program executed in the coupon service providing station 200; The member registration information of the customer having the registered mobile communication terminal 100 and the subscriber information of the corresponding coupon service providing station 200 are expressed in a list in the corresponding area, and the coupon service providing station 200 is sold. Represents the product information for the list or image, select the type and number of mobile coupons you want to issue and the number, and receives the information of the customer to receive this information through the customer relationship management server (300) corresponding mobile communication terminal ( In order to be provided at 100), the generated mobile coupon provision information is represented in a list or an image, the sales status according to the sale of the corresponding items is represented in a list, and receipt information such as cash receipt issued when the goods are sold is text or To display various menus and information The customer relationship management program; Based on the membership information and mobile coupon usage information of the mobile communication terminal 100 that has earned or used mobile coupons, the customer is classified as an excellent customer or a general customer, and the event based on the number of accumulated or used mobile coupons Generating customer preferences and customer relationship management information based on the customer's preferences for the goods sold; Select the type, number and number of mobile coupons that you want to issue, and receive the customer's information to be provided to generate the mobile coupon providing information provided to the mobile communication terminal 100 through the customer relationship management server (300) Customer relationship management system using a mobile coupon, characterized in that. delete The method of claim 1, The mobile coupon providing information is a mobile coupon comprising a corresponding advertisement to be provided to the mobile communication terminal 100 of the registered customer, the type of mobile coupon, the customer information to be provided, the number of offers and the number of offers Customer Relationship Management System. The method of claim 3, The mobile coupon is a customer relationship management system using a mobile coupon, characterized in that it has unique information. The method of claim 1, The customer relationship management server 300, When the corresponding coupon service providing station 200 wishing for a mobile coupon service subscribes to the customer relationship management service using the mobile coupon, receives the authentication information of the corresponding coupon service providing station 200 and the subscriber information input during membership registration, the database Member registration processing unit 310 to store in the 350; By using the data communication terminal 210, and manages the subscriber authentication information and subscriber information for subscribing to the customer relationship management service using the mobile coupon, and the coupon service providing station 200 by a predetermined time period or subscription period Charging information management unit 320; A program providing unit providing a customer relationship management program to the data communication terminal 210 of the coupon service providing station 200 and providing a virtual machine program to the corresponding mobile communication terminal 100 upon request of the coupon service providing station 200. 330; And Based on the mobile coupon providing information of the coupon service providing station 200, the mobile coupon characterized in that it comprises a mobile coupon providing unit 340 for providing the corresponding advertisement and the mobile coupon in the mobile communication terminal 100 of the customer Customer Relationship Management System. The method of claim 1, The virtual machine program to be executed in the mobile communication terminal 100; Update the mobile coupon providing information provided from the customer relationship management server 300 after execution; Expressing a plurality of coupon service providing stations 200 subscribed to the customer relationship management server 300 in the mobile communication terminal 100 as a list, and displaying corresponding advertisements of the corresponding coupon service providing stations 200 as images; Characterized by displaying a variety of menus and information for expressing the accumulation or use status of the mobile coupon provided when the selection of the corresponding coupon service providing station 200 of the list or the corresponding advertising image in the corresponding text or image Customer relationship management system using a mobile coupon. delete delete Received a mobile coupon, the mobile communication terminal 100 of the customer to enable the use thereof; The coupon service provider station 200 of the coupon service provider that provides the corresponding advertisement and mobile coupons to the mobile communication terminal 100 of the customer based on the membership information of the customer, enabling the use through the authentication of the mobile coupon. And; Providing a virtual machine program for providing a mobile coupon service to the mobile communication terminal 100 subscribed to the coupon service providing station 200, and the customer relationship management program through the mobile coupon service to the coupon service providing station 200 Providing, so that the corresponding advertisement and the mobile coupon of the coupon service providing station 200 is provided to the mobile communication terminal 100, when using the mobile coupon, customer relationship management server 300 to enable customer relationship management based on this It includes; The customer relationship management server 300; Providing membership registration information for a customer relationship management service using a mobile coupon from a coupon service providing station 200; When the request of the customer relationship management program for using the customer relationship management service using the mobile coupon from the coupon service providing station 200, providing and running the customer relationship management program; The coupon service providing station 200; Providing and executing a customer relationship management program from the customer relationship management server 300; Providing a virtual machine program to a mobile communication terminal 100 of a customer registered to a coupon service providing station 200 from a customer relationship management server 300 to be installed and installed; When providing a mobile coupon according to the purchase of goods from the mobile communication terminal 100, the step of performing the authentication procedure of the mobile coupon; Generating goods and customer relationship management information for the customer based on the use information of the mobile coupon and the member information of the customer; Generating mobile coupon providing information based on the customer relationship management information; And And causing the customer relationship management server 300 to provide the corresponding advertisement of the mobile coupon providing information and the mobile coupon to the mobile communication terminal 100 of the corresponding customer. The customer relationship management server, the member registration information to be provided from the coupon service providing station 200 to the mobile communication terminal 100 of the customer who subscribed to the mobile coupon service of the coupon service providing station 200, and the corresponding mobile coupon When the provided information is received, it is determined whether the information for providing the virtual machine program is included in the mobile communication terminal 100 of the customer included in the mobile coupon providing information, and when the virtual machine program providing information is included, the mobile communication of the customer Providing a virtual machine program to the terminal 100 to be installed and executed in the mobile communication terminal 100; And And providing the corresponding advertisement and the mobile coupon included in the mobile coupon providing information to the corresponding mobile communication terminal 100. The customer relationship management program executed in the coupon service providing station 200; The member registration information of the customer having the registered mobile communication terminal 100 and the subscriber information of the corresponding coupon service providing station 200 are expressed in a list in the corresponding area, and the coupon service providing station 200 is sold. Represents the product information for the list or image, select the type and number of mobile coupons you want to issue and the number, and receives the information of the customer to receive this information through the customer relationship management server (300) corresponding mobile communication terminal ( In order to be provided at 100), the generated mobile coupon provision information is represented in a list or an image, the sales status according to the sale of the corresponding items is represented in a list, and receipt information such as cash receipt issued when the goods are sold is text or To display various menus and information The customer relationship management program; Based on the membership information and mobile coupon usage information of the mobile communication terminal 100 that has earned or used mobile coupons, the customer is classified as an excellent customer or a general customer, and the event based on the number of accumulated or used mobile coupons Generating customer preferences and customer relationship management information based on the customer's preferences for the goods sold; Select the type, number and number of mobile coupons that you want to issue, and receive the customer's information to be provided to generate the mobile coupon providing information provided to the mobile communication terminal 100 through the customer relationship management server (300) Customer relationship management method using a mobile coupon, characterized in that. delete 10. The method of claim 9, In the mobile communication terminal 100, the virtual machine program is provided and installed and executed according to the request of the coupon service providing station 200 from the customer relationship management server 300; Update the mobile coupon provided information provided from the customer relationship management server 300 at the time of execution of the virtual machine program, check the renewed / modified corresponding advertisement of the coupon service provider, or earn or use the newly provided mobile coupon Confirming; And When a request for a mobile coupon is used by a customer who has purchased an item, the unique number of the accumulated mobile coupon and membership registration information provided at the time of membership registration to the coupon service providing station 200 are provided to the coupon service providing station 200. Checking the certification of the mobile coupon, customer relationship management method using a mobile coupon comprising the step of subtracting the credit for this.

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