CN104918061B - A kind of recognition methods of television channel and system - Google Patents
A kind of recognition methods of television channel and system Download PDFInfo
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- CN104918061B CN104918061B CN201510255700.XA CN201510255700A CN104918061B CN 104918061 B CN104918061 B CN 104918061B CN 201510255700 A CN201510255700 A CN 201510255700A CN 104918061 B CN104918061 B CN 104918061B
- Authority
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- China
- Prior art keywords
- television channel
- shake
- user
- advertising resource
- interaction mark
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
Abstract
The invention discloses a kind of recognition methods of television channel and systems, are related to technical field of advertisements and media.This method includes mainly：User watches the TV programme being broadcast live by terminal device；When occurring advertising resource interaction mark on the screen of terminal device, user shakes mobile terminal；The shake time of mobile terminal records user, and the shake time of record is uploaded onto the server；The shake time compared with the advertising resource interaction mark reproduction time of each television channel pair, the television channel that user is watched is determined according to comparison result by server.The recognition methods and simple system are easy, since interactive signal is to present on the screen, does not require ambient sound, greatly improve the interactive wish of spectators, can fast and accurately identify that user participates in interactive television channel.
Description
Technical field
The present invention relates to technical field of advertisements and media, and in particular to a kind of recognition methods of television channel and system.
Background technology
Recently, with the fast development of Internet technology, being combined into for TV programme and internet a kind of inevitable is become
Gesture.When TV media embraces internet, T2O patterns have been derived.
T2O, i.e. TV TO ONLINE, inherently see, not a kind of individual business model of T2O patterns, by O2O
(Onl ine To Off l ine (on online offline/line to line under), refer to by the commercial chance and internet knot under line to pattern
Close) on the basis of the one mode that is derived, spectators can pass through the mobile devices such as mobile phone and obtain in TV reception
To the program channel information watched, it thus can know that, buy and the product of programming association.T2O patterns are by being then able to
It is directly entered the pattern of goods links by mobile device, is again introduced into compared into electric business website or by mobile phone website
Operation mode it is more convenient, also more adapt to the needs of current mobile terminal development.Therefore, common audiences'perception gets up more square
Just.In T2O patterns, the correct identification for the television channel watched to user is even more important.In the prior art, the work(is realized
Can major way be to manually select or voice recognition.
The channel for exactly allowing spectators that oneself is selected to watch in the software of mobile device is manually selected, this needs spectators
Oneself opens software, after selecting the channel oneself seen, could be carried out with program being played on television channel and advertisement
It is interactive.Since advertisement channel is numerous, generally requires and carry out channel designation search, or according to the tree-shaped of oneself location list
Structure category selects the channel that oneself is being watched.This kind of mode spectators select the speed of channel slower, and the wish of participation can be bright
It is aobvious to reduce.But this method be conventional thought mode as a result, be in need obtain the base for the specific channel that spectators are watching
The method.
Voice recognition technology is then the sound that TV is acquired using the receiver of mobile device, by founding the sound of acquisition
After being compared with the voice signal of each channel of server end acquisition, the software of server or mobile device identifies sight
Which channel what crowd was watching is.The representative of the technology is that TV functions " are shaken " in wechat.But voice recognition have it is bright
Aobvious limitation：
1, it is unable to terminate-and-stay-resident, it is interactive at any time.Voice recognition needs to carry out sound collection, it is necessary to open mobile device
Receiver acquires ambient sound.The function involves the privacy of user, so the mandate of user must be obtained.That is, the work(
It can not possibly can be at any time in open state, only mobile device interface is activated in user, the work(could be activated after opening the software
Energy.This process needs longer time.And for the user of mobile Internet, more operations, the use meaning of user
Hope will be greatly reduced, and the scale of user also can be by strong influence.
2, channel recognition time is long.Voice recognition needs the time, by test, needs 5 seconds or more time at the soonest.This
Or in the case where audience scale is little, if audience scale is huge, user carries out matched with server section voice signal
Demand size is huge, which will further elongate.So the technology just can not really realize advertisement firmly extensively with spectators' and
When it is interactive.Because of general advertisement length 15 seconds, spectators is waited to pick up mobile phone, point opens wechat, finds the function of shaking, then shake one
Under, which channel what software just obtained that spectators are watching after 5 seconds is.This may extensively have been finished firmly.Hu Nanwei
Depending on there is hard wide interactive advertising resource in bid in 2015, what they used is exactly voice recognition technology, can only be had mutually in broadcasting
It before dynamic hard advertisement, reminds spectators to cross and will appear this interactive advertisement how long afterwards with channel ads resource again in advance, allows sight
Crowd gets out mobile phone in advance, prepares interactive.Such form one side significant wastage advertising resource of channel, and reduce wide
It accuses and carries out interactive randomness with spectators.
3, mutual environment noise must be smaller.Voice recognition needs environmental noise relatively low, and otherwise recognition success rate is very low.This
Require spectators while using the function, periphery is quieter.Which limits spectators to use this in family party
Function.
Invention content
In view of the deficiencies in the prior art, the purpose of the present invention is to provide a kind of recognition methods of television channel and
System can in real time, accurately identify the television channel that user is watching by this method and system.
To achieve the above object, the technical solution adopted by the present invention is as follows：
A kind of recognition methods of television channel, includes the following steps：
(1) user watches the TV programme being broadcast live by terminal device；
(2) when occurring advertising resource interaction mark on the screen of terminal device, user shakes mobile terminal；
(3) the shake time of mobile terminal records user, and the shake time of record is uploaded onto the server；
(4) server by the shake time compared with the advertising resource interaction mark reproduction time of each television channel pair,
The television channel that user is watched is determined according to comparison result；When the advertising resource interaction mark of each television channel plays
Between be pre-stored in the server or server by the advertising resource interaction mark monitored on screen occur it is practical when
Between get.
Further, a kind of recognition methods of television channel as described above in step (4), is determined according to comparison result
The television channel that user is watched, including：
The shake time is less than to the television channel of setting value with the time difference of advertising resource interaction mark reproduction time,
It is determined as the television channel that user is watched.
Further, a kind of recognition methods of television channel as described above in step (4), is determined according to comparison result
The television channel that user is watched, including：
By with it is described shake time immediate advertising resource interaction mark reproduction time corresponding to television channel, determine
The television channel watched by user.
Further, a kind of recognition methods of television channel as described above, recognition methods further include：
When the reproduction time difference of the advertising resource interaction mark of different television channels is less than setting value, reproduction time is set
The advertising resource interaction mark that difference is less than each television channel of setting value is different, and reproduction time difference is less than each of setting value
Include the information for prompting user's shake to act with each channel association in the advertising resource interaction mark of television channel.
Further, a kind of recognition methods of television channel as described above in step (2), further includes：User is according to broadcasting
Advertising resource interaction mark prompt shake mobile terminal；
In step (3), further include：The shake of mobile terminal records user acts, and shake action is uploaded to clothes
Business device；
In step (4), further include：The shake is acted the advertising resource interaction mark institute with each television channel by server
Corresponding shake action determines the television channel that user is watched compared to according to comparison result；Each television channel
The corresponding shake action of advertising resource interaction mark is pre-stored in the server or server is by monitoring on screen
Advertising resource interaction mark gets the corresponding shake action of advertising resource interaction mark.
Additionally provide a kind of identifying system of television channel in the embodiment of the present invention, including terminal device, mobile terminal and
Server, the terminal device include：
Interaction mark playing module：It is interactive in the advertising resource of the channel in the TV programme live streaming of certain channel
Indicate that reproduction time plays advertising resource interaction mark；
The first movement terminal includes：
Time recording module is shaken, for when user shakes mobile terminal, recording the shake time of user, and will record
The shake time upload onto the server；
The server includes：
Television channel determining module, for playing the shake time and the advertising resource interaction mark of each television channel
Time, compared to pair, the television channel that user is watched was determined according to comparison result；The advertising resource of each television channel is mutual
Dynamic mark reproduction time is pre-stored in the server or server is by monitoring the advertising resource interaction mark on screen
What the real time of appearance got.
Further, a kind of identifying system of television channel as described above, the television channel determining module include：
First determination unit, for the shake time and the time difference of advertising resource interaction mark reproduction time to be less than
The television channel of setting value is determined as the television channel that user is watched.
Further, a kind of identifying system of television channel as described above, the television channel determining module include：
Second determination unit, being used for will be right with the shake time immediate advertising resource interaction mark reproduction time institute
The television channel answered is determined as the television channel that user is watched.
Further, a kind of identifying system of television channel as described above, the terminal device further include：
Interactive traffic sign placement module, the reproduction time difference for the advertising resource interaction mark when different television channels are less than
When setting value, the advertising resource interaction mark for each television channel that setting reproduction time difference is less than setting value is different, and broadcasts
Put the time difference less than in the advertising resource interaction mark of each television channel of setting value comprising with each channel association for prompting
The information of user's shake action.
Further, a kind of identifying system of television channel as described above, the mobile terminal further include：
Action record module is shaken, the shake for recording user acts, and shake action is uploaded onto the server；
Wherein, the shake action of the user refers to that user shakes mobile terminal according to the prompt of the advertising resource interaction mark of broadcasting
Shake acts；
The television channel determining module further includes：
Shake acts comparing unit, for shake action and the advertising resource interaction mark institute of each television channel is right
The shake action answered determines the television channel that user is watched compared to according to comparison result；Each television channel it is wide
Accuse the corresponding shake action of resources interaction mark be pre-stored in the server or server pass through monitor it is wide on screen
It accuses resources interaction mark and gets the corresponding shake action of advertising resource interaction mark.
The beneficial effects of the present invention are：
1, since mobile device can natively record state (such as the pedometer in existing software of mobile phone shake at any time
Equal motion recordings software), thus the function can terminate-and-stay-resident always, even if mobile device in screen lock state, when spectators are in electricity
After above seeing an interactive signal preparatory signal, mobile phone can be picked up at once and carries out interaction, without cumbersome opening journey
The operation of sequence is greatly lowered interactive difficulty, improves the interactive wish of spectators in this way.
2, due to being time match, the shake time of mobile phone terminal can be recorded at once, and on uploading onto the server
Matched with the time of collection of server, ensure that in this way in TV it is hard can extensively be carried out at any time with spectators it is interactive,
Additional channel resource, which is taken out, without TV station carries out prepared publicity.
Even if needing the mode that comparison is shaken, it is far below sound frequency due to shaking frequency, also can greatly amplitude reduction be taken
The workload that business device compares.And since this can be resident in memory by the shake time of user, action etc., spectators can be with one
The straight mobile phone that shakes is checked without opening program interface as a result, when he wants to check interactive result, just needs to open journey
Sequence interface.
3, since interactive signal is presented on the tv screen in animated way, so ambient sound is not required,
Spectators can chat with friends and family on one side, participate on one side interactive.
4, due to there is visual signal to stimulate spectators on program display terminal, it is easier to cause spectators' to be seen note that being promoted
Many participations.And the visual signal can't influence being normally carried out for program.
Description of the drawings
Fig. 1 is a kind of flow chart of the recognition methods of the television channel provided in specific implementation mode；
Fig. 2 is the flow chart of the recognition methods of another television channel provided in specific implementation mode；
Fig. 3 is a kind of schematic diagram of the identifying system of television channel in specific implementation mode；
Fig. 4 is the schematic diagram that different television channels play advertising resource interaction mark in embodiment one；
Fig. 5 is the schematic diagram that different television channels play advertising resource interaction mark in embodiment two.
Specific implementation mode
The present invention is described in further detail with specific implementation mode with reference to the accompanying drawings of the specification.
Fig. 1 shows a kind of flow chart of the recognition methods of the television channel provided in the specific embodiment of the invention, by
It can be seen from the figure that, this method include mainly following steps：
Step S101：User watches the TV programme being broadcast live by terminal device；
Step S102：When occurring advertising resource interaction mark on the screen of terminal device, user shakes mobile terminal；
Step S103：The shake time of mobile terminal records user, and the shake time of record is uploaded onto the server；
Step S104：Server by it is described shake time and each television channel advertising resource interaction mark reproduction time phase
It compares, the television channel that user is watched is determined according to comparison result.
In present embodiment, the advertising resource interaction mark of the television channel containing interactive advertisement resource is set first, and
The broadcast time of the advertising resource interaction mark of each channel is prestored to server end.Wherein, the advertising resource mark
Refer to for prompting user interaction advertising resource by one of broadcast prompt mark, such as the mark can be the dynamic of setting
Draw (such as falling gold coin), can also be the prompt message of other visuality, user when seeing advertising resource interaction mark broadcast,
Can know can broadcast interactive advertisement resource at once.
User is when by the TV programme of terminal device viewing live streaming, when there is advertising resource interaction mark, if
User desires to participate in the interaction of the advertising resource of the channel, you can to shake the advertisement money that its mobile terminal participates in the channel at once
Source is interactive, and terminal device can record the shake time of user, and the shake time of record is uploaded onto the server.Service
Device is by comparing the shake time of the user recorded with the advertising resource interaction mark reproduction time of each television channel pair, just
It is known that the television channel that user's current time is watched.Wherein, the advertising resource interaction mark of each television channel is broadcast
Putting the time can be pre-stored in the server, can also be that server is gone out by monitoring the advertising resource interaction mark on screen
What the existing real time got.The advertising resource interaction mark reproduction time of each television channel is prestored in the server, it can
To save the resource of server, and server can accurately get advertising resource interaction mark by way of monitoring screen
Reproduction time, the problem of can changing to avoid the program broadcasting time of television channel and lead to decision error.
Wherein, server by the shake time compared with the advertising resource interaction mark reproduction time of each television channel
It is right, determine that a kind of mode of television channel that user is watched is according to comparison result：
The shake time is less than to the television channel of setting value with the time difference of advertising resource interaction mark reproduction time,
It is determined as the television channel that user is watched.The setting value can be configured as needed, such as can be 5 seconds, if shaken
The dynamic time is not more than 5 seconds with the time difference for a certain broadcast time that server end prestores, and can consider user's viewing is
The broadcast time corresponding channel.
Determine that the another way for the television channel that user is watched is according to comparison result：It will be with the shake time
Television channel corresponding to immediate advertising resource interaction mark reproduction time, is determined as the television channel that user is watched.
In practical applications, above two method of determination can also be used in combination, for example, if shake the time with it is wide
The time difference for accusing resources interaction mark reproduction time is less than the television channel more than one of setting value, at this time can be in conjunction with second
These are met the closest shake time of advertising resource interaction mark reproduction time in the television channel of first way by kind mode
The television channel for being determined as user and being watched.
After identifying the television channel that user is watched, user can be participated in interactive TV frequency by server end
The interactive result of advertising resource corresponding to road and the associated resource information of advertising resource are sent on the mobile terminal of user.By
In the mode using time match, user can also be to server custom information, it is desirable that requires (such as information according to its customization
Sending time etc.) send relevant information be sent on mobile terminal.
In present embodiment, the terminal device includes but not limited to that TV, computer etc. can be used in live television programming
Equipment, can also be PAD, mobile phone etc..The mobile terminal includes but not limited to mobile phone, PAD etc..Certainly, terminal device and
Mobile terminal can also be same equipment, such as PAD.Due to just containing the fortune such as pedometer, gyroscope in existing mobile terminal
Dynamic logging software, therefore, when user shakes mobile terminal, mobile terminal can inherently record the shake of itself at any time
Time, state etc., and since the function of mobile terminal can be always resident in memory, even if mobile terminal is in
Screen lock state, user just can also pick up mobile terminal at once in the advertising resource interaction mark on watching terminal device
Interaction is carried out, and no longer needs the operation of cumbersome opening program, the wish of user's participation can be effectively improved.
Certainly, in practical applications, if containing multiple interactive advertisement resources in the same television channel, can also pass through
The mode that the above-mentioned shake time compares with the advertising resource interactive indicator broadcast time that server end prestores, determines that user is specific
Which advertising resource interactive is, but precondition is that broadcast time identical advertising resource is not present in each channel.
At market development initial stage, the advertiser for originating in interactive advertising resource is few, so the interactive advertisement money of each channel
Source can be avoided on same time shaft, i.e., broadcast time of the interactive advertisement resource on each channel be it is different,
Using the above-mentioned identification method provided in present embodiment, it can fast and accurately identify that user desires to participate in interaction
Television channel.But after market development maturation, when the interactive advertisement increase in demand of client, it is possible to occur needing on different channel
It, in order to meet this demand, also to be provided in embodiment of the present invention when there is interactive advertisement resource at same time point
Another recognition methods of television channel.
Fig. 2 shows the flow charts of the recognition methods of another television channel provided in present embodiment, and this method can
To include the following steps：
Step S201：User watches the TV programme being broadcast live by terminal device；
Step S202：When occurring advertising resource interaction mark on the screen of terminal device, user is mutual according to advertising resource
Action prompt information in dynamic mark shakes mobile terminal；
Step S203：The shake time of mobile terminal records user and shake action, and by the shake time of record and shake
Action is uploaded onto the server；
Step S204：Server is interactive with the advertising resource of each television channel respectively by the shake time and shake action
Corresponding with the advertising resource interaction mark shake action of mark reproduction time is compared pair, determines that user is seen according to comparison result
The television channel seen.
In present embodiment, when the reproduction time difference of the advertising resource interaction mark of different television channels is less than setting value
When, the advertising resource interaction mark for each television channel that setting reproduction time difference is less than setting value is different, and reproduction time
Difference be less than in the advertising resource interaction mark of each television channel of setting value comprising with each channel association for prompting user to shake
The information of action.
User is in the advertising resource interaction mark for watching broadcasting, according to the prompt for including in advertising resource interactive indicator
Information carries out the shake action of corresponding mobile terminal, the shake time of mobile terminal records user and shake action, and by institute
It states the shake time and shake action is uploaded onto the server.Server is receiving the shake time of mobile terminal upload and is shaking dynamic
After work, it can will be compared with advertising resource interaction mark reproduction time the shake time, shake action and advertising resource is interactive
The shake action of mark is compared to pair, so that it is determined that going out the television channel that user is watching.Likewise, each television channel
The corresponding shake action of advertising resource interaction mark is pre-stored in the server or server is by monitoring on screen
Advertising resource interaction mark get advertising resource interaction mark corresponding shake action (in advertising resource interaction mark comprising with
The information for prompting user's shake to act of each channel association).
Certainly, if shake action setting corresponding to advertising resource interaction mark by each channel it is different,
The television channel that user is watched can also be only determined by way of comparing shake action.But in this way, due to
Channel is numerous, and requirement that will be to the action that user shakes mobile phone is excessively high, leads to realize more difficult, identification error increase.
Therefore, using above-mentioned Time transfer receiver and action compare combine by the way of, can only by different channel identical reproduction time it is wide
The shake action for accusing resources interaction mark is set as different, in this way, participating in interaction in user is, it can be first by that will shake
Time compares with the broadcast time that server end prestores, and determines to match with the shake time and (shakes the time to broadcast with what is prestored
The time difference for going out the time, to be less than setting value or both closest) advertising resource interaction mark, later again by shake action with
The above-mentioned corresponding shake of the advertising resource interaction mark to match determined, which acts, to compare, so that it is determined that going out user institute
The television channel of viewing.
In present embodiment, in practical applications, for example, by using falling the animation of gold coin as advertising resource interaction mark, this
When, it is different that can allow on the identical different channel of reproduction time the action for gold coin played, as fallen on video screen
Gold coin be rhythmical, or, there are the modes such as mobile of left and right, the side for prompting user to be fallen according to gold coin in while allowing gold coin to fall
Formula shake the action of mobile phone.Since mobile terminal can identify rhythm and direction (up and down or left and right) of shake, i.e.,
Keep the broadcast time of advertising resource interaction mark in different channel identical, still can distinguish the interactive spectators of participation is and which
The interactive resources of a channel are carrying out interaction.
It is corresponding with above-mentioned television channel recognition methods, a kind of identification system of television channel is additionally provided in present embodiment
System, as shown in figure 3, the identifying system includes mainly terminal device 100, mobile terminal 200 and server 300.
The terminal device 100 includes：
Interactive traffic sign placement module 101 is identical for the advertising resource interaction mark reproduction time when different television channels
When, the advertising resource interaction mark of each television channel with same advertisement resources interaction mark reproduction time respectively not phase is set
Together, and with same advertisement resources interaction mark reproduction time each television channel advertising resource interaction mark include with respectively
The information for prompting user's shake to act of channel association.
Interaction mark playing module 102 is used in the TV programme live streaming of certain channel, mutual in the advertising resource of the channel
Dynamic mark reproduction time plays advertising resource interaction mark.
The first movement terminal 200 includes：
Time recording module 201 is shaken, for when user shakes mobile terminal, recording the shake time of user, and will
The shake time of record uploads onto the server；
Action record module 202 is shaken, the shake for recording user acts, and shake action is uploaded to service
Device；Wherein, the shake action of the user refers to that user shakes movement eventually according to the prompt of the advertising resource interaction mark of broadcasting
The shake at end acts.
The server 300 includes：
Television channel determining module, for playing the shake time and the advertising resource interaction mark of each television channel
Time, compared to pair, the television channel that user is watched was determined according to comparison result.The module may include：
First determination unit, for the shake time and the time difference of advertising resource interaction mark reproduction time to be less than
The television channel of setting value is determined as the television channel that user is watched.
Second determination unit, being used for will be right with the shake time immediate advertising resource interaction mark reproduction time institute
The television channel answered is determined as the television channel that user is watched.
Shake acts comparing unit, for shake action and the advertising resource interaction mark institute of each television channel is right
The shake action answered determines the television channel that user is watched compared to according to comparison result.
With reference to specific embodiment, invention is further explained.
Embodiment one
As shown in figure 4, in the present embodiment, has and contain interactive advertisement resource in tetra- channels of A, B, C, D, the stain table in figure
Show the broadcast time point of advertising resource interaction mark in each channel, that is, the time started playing out, advertising resource interaction mark
Broadcasting duration can be set according to specific needs.
In the embodiment, the advertising resource interaction mark broadcast time in tetra- channels of A, B, C, D is different, therefore,
The shake action of user can not be limited in advertising resource interaction mark.First, in server end by tetra- channels of A, B, C, D
Advertising resource interaction mark broadcast time be stored to server end in advance.
When user is by television-viewing TV programme, the interaction of advertising resource can be participated in by shaking mobile phone.If hand
The pedometer of machine senses that user has shaken mobile phone at T1 time points, then mobile phone records the shake time, and uploads to service
Device, when server is broadcasted by the advertising resource interaction mark of tetra- channels of A, B, C, D that shake time T1 prestores with it
Between compared to pair, can determine user participate in advertisement interaction television channel for channel B can be by channel B after identification
Relevant advertisements resource information send and be given to the mobile terminal of user, so that user is participated in internet marketing activity.
Embodiment two
As shown in figure 5, in the present embodiment, has and contain interactive advertisement resource in tetra- channels of A, B, C, D, the stain table in figure
Show the broadcast time point of advertising resource interaction mark in each channel.
In the embodiment, as can be seen from Figure, the broadcast time of the advertising resource interaction mark in channel A and channel B
T2 is identical, therefore, can set not the corresponding mobile phone shake action of two advertising resource interaction marks of the broadcast time to
Together, in the present embodiment, to rock from side to side, channel B is upper for the corresponding mobile phone shake action of advertising resource interaction mark of channel A
Lower shake.The advertising resource interaction mark broadcast time of tetra- channels of A, B, C, D is stored to server end in advance in server end, together
When the corresponding shake action of the advertising resource interaction mark of channel A and B is also stored to server end in advance.
When user is by television-viewing TV programme, the interaction of advertising resource can be participated in by shaking mobile phone.If hand
The pedometer of machine senses that user has rocked from side to side mobile phone at T2 time points, then mobile phone is recorded the shake time and shaken dynamic
Make, and uploads onto the server, the advertising resource that server passes through tetra- channels of A, B, C, D that shake time T2 prestores with it
Interaction mark broadcast time compared to pair, it is first determined go out user participate in advertisement interaction television channel may be channel A or B, it
Afterwards, by by the shake to rock from side to side action with corresponding to the channel A and B to prestore shake action compared with pair, can determine
That go out user's viewing is channel A, and the relevant advertisements resource information of channel A can be sent to the mobile terminal for being given to user, made
User participates in internet marketing activity.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technology
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of recognition methods of television channel, includes the following steps：
(1) user watches the TV programme being broadcast live by terminal device；
(2) when occurring advertising resource interaction mark on the screen of terminal device, user shakes mobile terminal；
(3) the shake time of mobile terminal records user, and the shake time of record is uploaded onto the server, wherein the shake
Time is the timing node that advertising resource interaction mark plays on corresponding TV programme screen；
(4) server by the shake time compared with the advertising resource interaction mark reproduction time of each television channel pair, according to
Comparison result determines the television channel that user is watched；The advertising resource interaction mark reproduction time of each television channel is pre-
There are in the server or server by monitor screen on advertising resource interaction mark occur real time obtain
It gets.
2. a kind of recognition methods of television channel according to claim 1, it is characterised in that：In step (4), according to comparison
As a result the television channel that user is watched is determined, including：
The shake time is less than to the television channel of setting value with the time difference of advertising resource interaction mark reproduction time, is determined
The television channel watched by user.
3. a kind of recognition methods of television channel according to claim 1 or 2, it is characterised in that：In step (4), according to
Comparison result determines the television channel that user is watched, including：
By with it is described shake time immediate advertising resource interaction mark reproduction time corresponding to television channel, be determined as using
The television channel that family is watched.
4. a kind of recognition methods of television channel according to claim 1, it is characterised in that：The recognition methods further includes：
When the reproduction time difference of the advertising resource interaction mark of different television channels is less than setting value, setting reproduction time difference is small
It is different in the advertising resource interaction mark of each television channel of setting value, and reproduction time difference is less than each TV of setting value
Include the information for prompting user's shake to act with each channel association in the advertising resource interaction mark of channel.
5. a kind of recognition methods of television channel according to claim 4, it is characterised in that：In step (2), further include：
User shakes mobile terminal according to the prompt of the advertising resource interaction mark of broadcasting；
In step (3), further include：The shake of mobile terminal records user acts, and shake action is uploaded onto the server；
In step (4), further include：Corresponding to advertising resource interaction mark of the server by shake action with each television channel
Shake action compared to pair, the television channel that user is watched is determined according to comparison result；The advertisement of each television channel
The corresponding shake action of resources interaction mark is pre-stored in the server or server is by monitoring the advertisement on screen
Resources interaction mark gets the corresponding shake action of advertising resource interaction mark.
6. a kind of identifying system of television channel, including terminal device, mobile terminal and server, which is characterized in that the end
End equipment includes：
Interaction mark playing module：For certain channel TV programme live streaming when, in the advertising resource interaction mark of the channel
Reproduction time plays advertising resource interaction mark；
The mobile terminal includes：
Time recording module is shaken, for when user shakes mobile terminal, recording the shake time of user, and shaking record
The dynamic time uploads onto the server, wherein the shake time is that advertising resource interaction mark plays on corresponding TV programme screen
Timing node；
The server includes：
Television channel determining module is used for the advertising resource interaction mark reproduction time for shaking time and each television channel
Compared to pair, the television channel that user is watched is determined according to comparison result；The advertising resource interaction mark of each television channel
Will reproduction time is pre-stored in the server or server occurs by the advertising resource interaction mark monitored on screen
Real time get.
7. a kind of identifying system of television channel according to claim 6, it is characterised in that：The television channel determines mould
Block includes：
First determination unit, for the shake time and the time difference of advertising resource interaction mark reproduction time to be less than setting
The television channel of value is determined as the television channel that user is watched.
8. a kind of identifying system of television channel described according to claim 6 or 7, it is characterised in that：The television channel is true
Cover half block includes：
Second determination unit, for by with corresponding to the shake time immediate advertising resource interaction mark reproduction time
Television channel is determined as the television channel that user is watched.
9. a kind of identifying system of television channel according to claim 6, it is characterised in that：The terminal device also wraps
It includes：
Interactive traffic sign placement module, the reproduction time difference for the advertising resource interaction mark when different television channels are less than setting
When value, the advertising resource interaction mark for each television channel that setting reproduction time difference is less than setting value is different, and when broadcasting
Between difference each television channel for being less than setting value advertising resource interaction mark in comprising with each channel association for prompting user
The information of shake action.
10. a kind of identifying system of television channel according to claim 9, it is characterised in that：The mobile terminal also wraps
It includes：
Action record module is shaken, the shake for recording user acts, and shake action is uploaded onto the server；Its
In, the shake action of the user refers to that user shakes shaking for mobile terminal according to the prompt of the advertising resource interaction mark of broadcasting
Action；
The television channel determining module further includes：
Shake acts comparing unit, corresponding to the advertising resource interaction mark by shake action with each television channel
Shake action determines the television channel that user is watched compared to according to comparison result；The advertisement of each television channel provides
Interaction mark corresponding shake action in source is pre-stored in the server or server is provided by the advertisement monitored on screen
Source interaction mark gets the corresponding shake action of advertising resource interaction mark.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN105282599B (en) * | 2015-10-21 | 2018-05-08 | 天脉聚源（北京）科技有限公司 | A kind of method and device of definite television channel |
| CN105323645B (en) * | 2015-10-21 | 2018-07-24 | 天脉聚源（北京）科技有限公司 | A kind of matching process and device of mobile terminal and television program interaction |
| CN105307031B (en) * | 2015-10-21 | 2019-06-28 | 天脉聚源（北京）科技有限公司 | A kind of method for pushing and device of multi-user information |
| CN105245932B (en) * | 2015-10-21 | 2018-08-03 | 天脉聚源（北京）科技有限公司 | A kind of matching process and device of mobile terminal and television program interaction |
| CN105307004B (en) * | 2015-10-27 | 2018-05-08 | 天脉聚源（北京）科技有限公司 | A kind of method and device of definite television channel |
| CN106973322A (en) * | 2015-12-09 | 2017-07-21 | 财团法人工业技术研究院 | Multi-media content cross-screen synchronization device and method, playing device and server |
| CN105898602A (en) * | 2015-12-15 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Interaction method and system |
| CN107526607A (en) * | 2016-06-21 | 2017-12-29 | 天脉聚源（北京）科技有限公司 | The method and system of function is shaken in a kind of automatic realization |
| CN105933725B (en) * | 2016-06-28 | 2019-01-04 | 北京中传数广技术有限公司 | The method and system that a kind of live telecast accurate advertisement, information are launched |
| CN107483995A (en) * | 2017-08-17 | 2017-12-15 | 广州创维平面显示科技有限公司 | A kind of exchange method and intelligent television based on intelligent television |
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