Disclosure of Invention
The main objective of the present invention is to provide an elevator advertisement playing method, system, electronic device and computer storage medium, which aims at the technical problems mentioned in the background art.
To achieve the above object, a first aspect of the present invention provides an elevator advertisement playing method, applied to an elevator advertisement control device, comprising the steps of:
s1, receiving a passenger image acquired by a camera device, and extracting attributes and positions of each passenger, wherein the attributes of each passenger comprise professional attributes;
s2, determining a target advertisement playing device, corresponding advertisement document products and playing strategies based on the passenger attribute and the position;
s3, controlling the target advertisement playing device to play the corresponding advertisement document product according to the playing strategy.
Preferably, the camera device comprises a first camera positioned in the elevator, and the first camera shoots images of passengers in the elevator car after the elevator is closed and sends the images to the elevator advertisement control device.
Preferably, a plurality of advertisement playing devices are arranged in the elevator, and the advertisement playing devices are respectively positioned at different heights of different side walls of the elevator car.
Preferably, in step S2, the determining, based on the passenger attribute and the position, a target advertisement playing device, a corresponding advertisement document product, and a playing policy includes:
and determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and the positions, determining corresponding advertisement document products based on the passenger attributes, and determining playing strategies of the corresponding advertisement document products based on the passenger attributes.
Preferably, the determining the playing policy of the corresponding advertisement document product based on the passenger attribute includes:
and judging whether all passengers in the car have the same professional attribute based on the passenger attribute, if so, determining a corresponding advertisement document product based on the passenger professional attribute, wherein the playing strategy is to control a preset advertisement playing device to play the advertisement document product.
Preferably, the passenger attribute further includes a talk state;
the step of determining the playing strategy of the corresponding advertisement document product based on the passenger attribute further comprises the following steps:
if it is determined that the passenger in the car meets the talking state based on the passenger attribute, the playing policy is: and controlling the preset advertisement playing device to play the advertisement document product according to the reduced volume.
Preferably, the camera device further comprises a second camera positioned outside the elevator, and the second camera shoots a channel image in a preset time period before the elevator is opened and sends the channel image to the elevator advertisement control device;
before the step S1, the method further includes:
s0, extracting each passenger attribute and position based on the channel image, and extracting a plurality of correspondents based on the passenger attributes and positions, wherein the passenger attributes comprise conversation states.
Before the step S2, the method further includes:
s10, judging whether each passenger extracted in the step S1 belongs to the same person based on the relative relation between the passenger attribute and the position, and if so, unifying the attributes of a plurality of passengers belonging to the same person into the same attribute;
in step S2, determining a target advertisement playing device, a corresponding advertisement document product and a playing policy based on the passenger attribute and the position includes:
and determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and the positions, determining corresponding advertisement document products based on the passenger attributes, and determining playing strategies of the corresponding advertisement document products based on the passenger attributes.
The second aspect of the invention also provides an elevator advertisement playing system, which comprises an advertisement playing device, an elevator advertisement control device and a camera device; wherein,
the advertisement playing devices are multiple and are respectively positioned at different heights of different side walls of the elevator car;
the elevator advertisement control device for performing the method of any one of claims 1-7;
the camera device comprises a first camera and a second camera; the first camera is used for shooting images of passengers in the elevator car after the elevator is closed and sending the images to the elevator advertisement control device; and the second camera is used for shooting channel images in a preset period before the elevator opens the door and sending the channel images to the elevator advertisement control device.
The third aspect of the present invention also provides an electronic device applied to an elevator advertisement control apparatus;
the apparatus comprises:
a memory storing executable program code;
a processor coupled to the memory;
the processor invokes the executable program code stored in the memory to perform the method steps as described above.
A fourth aspect of the invention also provides a computer storage medium provided in an elevator advertisement control device, the storage medium storing computer instructions for performing the method steps as described above when called.
Compared with the elevator advertisement playing mode of a fixed mode without considering the attribute difference of passengers in the prior art, the technical scheme of the invention has more individuation and precision, and can obviously improve the advertisement playing effect. In addition, due to the consideration of professional attributes, the phenomenon that unsuitable advertisement contents are played for people with certain professions can be avoided.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
It should be noted that, if directional indications (such as up, down, left, right, front, and rear … …) are included in the embodiments of the present invention, the directional indications are merely used to explain the relative positional relationship, movement conditions, etc. between the components in a specific posture (as shown in the drawings), and if the specific posture is changed, the directional indications are correspondingly changed.
In addition, if there is a description of "first", "second", etc. in the embodiments of the present invention, the description of "first", "second", etc. is for descriptive purposes only and is not to be construed as indicating or implying a relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include at least one such feature. In addition, the technical solutions of the embodiments may be combined with each other, but it is necessary to base that the technical solutions can be realized by those skilled in the art, and when the technical solutions are contradictory or cannot be realized, the combination of the technical solutions should be considered to be absent and not within the scope of protection claimed in the present invention.
Embodiment one:
referring to fig. 1, the invention provides an elevator advertisement playing method, which is applied to an elevator advertisement control device, and comprises the following steps:
s1, receiving a passenger image acquired by a camera device, and extracting attributes and positions of each passenger, wherein the attributes of each passenger comprise professional attributes;
s2, determining a target advertisement playing device, corresponding advertisement document products and playing strategies based on the passenger attribute and the position;
s3, controlling the target advertisement playing device to play the corresponding advertisement document product according to the playing strategy.
In the technical scheme of the invention, when the advertisement playing device is controlled to play the advertisement document, the target advertisement playing device, the corresponding advertisement document product and the playing strategy can be determined based on the attribute and the position of the passenger. Compared with the elevator advertisement playing mode of a fixed mode without considering the attribute difference of passengers in the prior art, the technical scheme of the invention has more individuation and precision, can improve the advertisement playing effect, and can avoid the discomfort of fixed advertisements to certain groups due to the consideration of professional attributes, for example, can avoid the playing of adult advertisements (such as medical and aesthetic advertisements and affinity advertisements) when the elevator is underadult.
Preferably, the camera device comprises a first camera positioned in the elevator, and the first camera shoots images of passengers in the elevator car after the elevator is closed and sends the images to the elevator advertisement control device.
Preferably, a plurality of advertisement playing devices are arranged in the elevator, and the advertisement playing devices are respectively positioned at different heights of different side walls of the elevator car.
Referring to fig. 2, two advertisement playing devices are arranged on the side walls of the elevator car at different heights, wherein the advertisement playing device arranged at the higher position is used for playing advertisements for adults, and the advertisement playing device arranged at the lower position is used for playing advertisements for minors. On one hand, the difference of the height of the adults and the minors is considered, so that the adults and the minors have good viewing comfort; on the other hand, due to the difference in arrangement heights of the advertisement playing devices, even if the advertisement playing devices arranged at different heights play simultaneously, minors with low heights cannot easily watch advertisement contents of adults, and the advertisement playing devices can play a physical isolation role.
Preferably, in step S2, the determining, based on the passenger attribute and the position, a target advertisement playing device, a corresponding advertisement document product, and a playing policy includes:
and determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and the positions, determining corresponding advertisement document products based on the passenger attributes, and determining playing strategies of the corresponding advertisement document products based on the passenger attributes.
Preferably, the determining the playing policy of the corresponding advertisement document product based on the passenger attribute includes:
and judging whether all passengers in the car have the same professional attribute based on the passenger attribute, if so, determining a corresponding advertisement document product based on the passenger professional attribute, wherein the playing strategy is to control a preset advertisement playing device to play the advertisement document product.
In which a single type of advertising document product, such as a fashion life type advertisement, can be played when passengers of the same occupation (e.g. white collar) are all in the elevator.
Preferably, the passenger attribute further includes a talk state;
the step of determining the playing strategy of the corresponding advertisement document product based on the passenger attribute further comprises the following steps:
if it is determined that the passenger in the car meets the talking state based on the passenger attribute, the playing policy is: and controlling the preset advertisement playing device to play the advertisement document product according to the reduced volume.
Wherein, as an addition of above-mentioned scheme, when the passenger in the discernment car is talking, the broadcast volume of turning down advertisement document product like this, can make the passenger obtain more comfortable elevator and take experience, still can not show the effect of putting in of reduction advertisement simultaneously.
In addition, when passengers with different occupations are identified in the car, the corresponding advertisement document products are not suitable to be played simultaneously due to the different occupations. For example, when a pupil and a doctor and beauty demander take an elevator together, although the advertisement playing devices at different heights can be controlled to play based on the respective positions, the played sound cannot be blocked physically, and obviously, the pupil taking the elevator together still can obtain unfavorable advertisement contents. To solve the problem, in order to further improve the isolation effect, the invention sets an advertisement playing device which plays advertisements to medical and aesthetic demanders and is positioned at a high position by using an elevator advertisement control device, and the advertisement playing device plays the advertisements in a mute way under the condition.
Preferably, the camera device further comprises a second camera positioned outside the elevator, and the second camera shoots a channel image in a preset time period before the elevator is opened and sends the channel image to the elevator advertisement control device;
before the step S1, the method further includes:
s0, extracting each passenger attribute and position based on the channel image, and extracting a plurality of correspondents based on the passenger attributes and positions, wherein the passenger attributes comprise conversation states.
Before the step S2, the method further includes:
s10, judging whether each passenger extracted in the step S1 belongs to the same person based on the relative relation between the passenger attribute and the position, and if so, unifying the attributes of a plurality of passengers belonging to the same person into the same attribute;
in step S2, determining a target advertisement playing device, a corresponding advertisement document product and a playing policy based on the passenger attribute and the position includes:
and determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and the positions, determining corresponding advertisement document products based on the passenger attributes, and determining playing strategies of the corresponding advertisement document products based on the passenger attributes.
In the technical scheme of the invention, a situation often exists in real life that parents/ancestors pick up children to go up and down, take the same elevator as people with different professions/bundles, and the like, and at the moment, the parents/ancestors can be identified as different attributes based on the judging method, so that different advertising contents can be played. However, since they are peers, it should be more reasonable to play the same advertising document product, and also conform to the common habit of peers commonly viewing advertisements of the same product. In view of this, the present invention further provides a second camera for acquiring images of the passageway outside the elevator doorway, and based on the passenger attribute and the relative relationship between the positions, it is possible to determine whether a plurality of passengers belong to a peer, for example, if a plurality of passengers walk next to each other and are in a talking state, the passengers can be identified as peers, and of course, the specific peer determination method is not limited thereto. Then, when the elevator is also identified to have the aforesaid peers after the elevator is closed, a plurality of peers are assigned with the same attribute, and then a playing strategy is formulated according to the aforesaid method.
For a clearer description of the differences between the present solution and the previous solution, the following is exemplified:
the elevator advertisement control device extracts the attribute and the position of each passenger based on the channel image, detects that an old man and a pupil are close to each other and talk to each other, and judges that the old man and the pupil are the same person. After the elevator is closed, the elevator advertisement control device also detects the old people and the pupil based on the image of the first camera, and the old people and the pupil are not divided into different occupational attributes, but can be divided into the pupil. Referring again to fig. 2, if there is a white collar in the elevator at this time, which is located on the right side of the car, and pupil and old people (not shown in the figure) are located on the left side of the car, then the advertisement playing device at the high position on the right side of the car is controlled to play fashionable life advertisements, for example, the advertisement playing device at the low position on the left side of the car is controlled to play extracurrant coaching advertisements, for example; if the advertisement playing device at the high position on the right side of the car plays, for example, medical advertisements, the advertisement playing device is controlled to play in a mute mode, so that students on the left side can be prevented from acquiring advertisement contents unsuitable for the students.
Embodiment two:
referring to fig. 2, the invention further provides an elevator advertisement playing system, which comprises an advertisement playing device, an elevator advertisement control device and a camera device; wherein,
the advertisement playing devices are multiple and are respectively positioned at different heights of different side walls of the elevator car;
the elevator advertisement control device for performing the method of embodiment one;
the camera device comprises a first camera and a second camera; the first camera is used for shooting images of passengers in the elevator car after the elevator is closed and sending the images to the elevator advertisement control device; and the second camera is used for shooting channel images in a preset period before the elevator opens the door and sending the channel images to the elevator advertisement control device.
For specific functions of the elevator advertisement control system in this embodiment, referring to the first embodiment, since the elevator advertisement control system in this embodiment adopts all the technical solutions of the foregoing embodiments, at least the elevator advertisement control system has all the beneficial effects brought by the technical solutions of the foregoing embodiments, which are not described in detail herein.
Embodiment III:
referring to fig. 3, the present invention also proposes an electronic device applied to an elevator advertisement control apparatus;
the apparatus comprises:
a memory storing executable program code;
a processor coupled to the memory;
the processor invokes the executable program code stored in the memory to perform the method steps as described in embodiment one.
Embodiment four:
the invention also proposes a computer storage medium arranged in an elevator advertisement control device, said storage medium storing computer instructions for executing the method steps according to embodiment one when called.
The foregoing description is only of the preferred embodiments of the present invention and is not intended to limit the scope of the invention, and all equivalent structural changes made by the specification and drawings of the present invention or direct/indirect application in other related technical fields are included in the scope of the present invention.