Disclosure of Invention
The invention mainly aims to provide an elevator advertisement playing method, an elevator advertisement playing system, an elevator advertisement playing electronic device and a computer storage medium, and aims to solve the technical problems mentioned in the background technology.
In order to achieve the above object, a first aspect of the present invention provides an elevator advertisement playing method, which is applied to an elevator advertisement control device, and the method includes the following steps:
s1, receiving passenger images acquired by the camera device, and extracting attributes and positions of passengers, wherein the attributes of the passengers comprise professional attributes;
s2, determining a target advertisement playing device, a corresponding advertisement file product and a playing strategy based on the passenger attributes and the positions;
s3, controlling the target advertisement playing device to play the corresponding advertisement file product according to the playing strategy.
Preferably, the camera device comprises a first camera positioned in the elevator, and the first camera shoots the images of passengers in the elevator car after the elevator door is closed and sends the images to the elevator advertisement control device.
Preferably, a plurality of advertisement playing devices are distributed in the elevator, and the advertisement playing devices are respectively positioned at different heights of different side walls of the elevator car.
Preferably, in step S2, the step of determining a target advertisement playing device, a corresponding advertisement file product and a playing strategy based on the passenger attributes and the positions includes:
determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and positions, determining corresponding advertisement file products based on the passenger attributes, and determining playing strategies of the corresponding advertisement file products based on the passenger attributes.
Preferably, the determining the playing strategy of the corresponding advertising copy product based on the passenger attributes comprises:
and judging whether all passengers in the car have the same professional attributes or not based on the passenger attributes, if so, determining corresponding advertisement file products based on the passenger professional attributes, and controlling a preset advertisement playing device to play the advertisement file products according to the playing strategy.
Preferably, the passenger attributes further include a conversation status;
the determining the playing strategy of the corresponding advertisement and literature product based on the passenger attributes further comprises:
if the passenger in the car is judged to be in accordance with the conversation state based on the passenger attribute, the playing strategy is as follows: and controlling the preset advertisement playing device to play the advertisement file product according to the reduced volume.
Preferably, the camera device further comprises a second camera positioned outside the elevator, and the second camera shoots a channel image in a preset time interval before the elevator door is opened and sends the channel image to the elevator advertisement control device;
before the step S1, the method further includes:
and S0, extracting attributes and positions of each passenger based on the channel image, and extracting a plurality of co-workers based on the attributes and positions of the passengers, wherein the attributes of the passengers comprise conversation states.
Before the step S2, the method further includes:
s10, determining whether each passenger extracted in step S1 belongs to the fellow passenger based on the relative relationship between the attributes and the positions of the passengers, and if so, unifying the attributes of the passengers belonging to the fellow passenger into the same attribute;
in step S2, the determining a target advertisement playing device, a corresponding advertisement file product, and a playing policy based on the passenger attributes and positions includes:
determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and positions, determining corresponding advertisement file products based on the passenger attributes, and determining playing strategies of the corresponding advertisement file products based on the passenger attributes.
The second aspect of the invention also provides an elevator advertisement playing system, which comprises an advertisement playing device, an elevator advertisement control device and a camera device; wherein the content of the first and second substances,
the advertisement playing devices are multiple and are respectively positioned at different heights of different side walls of the elevator car;
the elevator advertising control device for performing the method of any of claims 1-7;
the camera device comprises a first camera and a second camera; the first camera is used for shooting images of passengers in the elevator car after the elevator is closed and sending the images to the elevator advertisement control device; and the second camera is used for shooting a channel image in a preset time interval before the elevator is opened and sending the channel image to the elevator advertisement control device.
The third aspect of the invention also provides electronic equipment, which is applied to the elevator advertisement control device;
the apparatus comprises:
a memory storing executable program code;
a processor coupled with the memory;
the processor calls the executable program code stored in the memory to perform the method steps as previously described.
A fourth aspect of the invention also provides a computer storage medium provided in an elevator advertising control device, the storage medium storing computer instructions for performing the method steps as described above when the computer instructions are invoked.
Compared with the elevator advertisement playing mode of a fixed mode without considering passenger attribute differences in the prior art, the technical scheme of the invention is more personalized and precise, and can obviously improve the advertisement putting effect. In addition, due to the consideration of professional attributes, the phenomenon that inappropriate advertisement content is played for some professional people can be avoided.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It should be noted that, if directional indications (such as up, down, left, right, front, and back … …) are involved in the embodiment of the present invention, the directional indications are only used to explain the relative positional relationship between the components, the movement situation, and the like in a specific posture (as shown in the drawing), and if the specific posture is changed, the directional indications are changed accordingly.
In addition, if there is a description of "first", "second", etc. in an embodiment of the present invention, the description of "first", "second", etc. is for descriptive purposes only and is not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In addition, technical solutions between various embodiments may be combined with each other, but must be realized by a person skilled in the art, and when the technical solutions are contradictory or cannot be realized, such a combination should not be considered to exist, and is not within the protection scope of the present invention.
The first embodiment is as follows:
referring to fig. 1, the invention provides an elevator advertisement playing method, which is applied to an elevator advertisement control device, and the method comprises the following steps:
s1, receiving passenger images acquired by the camera device, and extracting attributes and positions of passengers, wherein the attributes of the passengers comprise professional attributes;
s2, determining a target advertisement playing device, a corresponding advertisement file product and a playing strategy based on the passenger attributes and the positions;
s3, controlling the target advertisement playing device to play the corresponding advertisement file product according to the playing strategy.
In the technical scheme of the invention, when the advertisement playing device is controlled to play the advertisement file, the target advertisement playing device, the corresponding advertisement file product and the playing strategy can be determined based on the attributes and the positions of passengers. Compared with the elevator advertisement playing mode of a fixed mode without considering passenger attribute differences in the prior art, the elevator advertisement playing method has the advantages that individuation and accuracy are realized, the advertisement putting effect can be improved, in addition, due to the fact that professional attributes are considered, the discomfort of fixed advertisements to certain groups can be avoided, and for example, the fact that human advertisements (such as medical and American advertisements and kindred advertisements) are played when the elevator is in a non-adult state can be avoided.
Preferably, the camera device comprises a first camera positioned in the elevator, and the first camera shoots the images of passengers in the elevator car after the elevator door is closed and sends the images to the elevator advertisement control device.
Preferably, a plurality of advertisement playing devices are distributed in the elevator, and the advertisement playing devices are respectively positioned at different heights of different side walls of the elevator car.
Referring to fig. 2, two advertisement broadcasting devices are arranged on each side wall of the elevator car at different heights, wherein the advertisement broadcasting device arranged at the higher position is used for broadcasting advertisements for adults, and the advertisement broadcasting device arranged at the lower position is used for broadcasting advertisements for minors. On one hand, the difference of the height of the adults and the height of the minors are considered, so that the adults and the minors have good watching comfort; on the other hand, due to the difference of the arrangement heights of the advertisement playing devices, even if the advertisement playing devices arranged at different heights are played simultaneously, the minor with lower height can not easily view the advertisement content of the adult, and the physical isolation effect can be achieved.
Preferably, in step S2, the step of determining a target advertisement playing device, a corresponding advertisement file product and a playing strategy based on the passenger attributes and the positions includes:
determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and positions, determining corresponding advertisement file products based on the passenger attributes, and determining playing strategies of the corresponding advertisement file products based on the passenger attributes.
Preferably, the determining the playing strategy of the corresponding advertising copy product based on the passenger attributes comprises:
and judging whether all passengers in the car have the same professional attributes or not based on the passenger attributes, if so, determining corresponding advertisement file products based on the passenger professional attributes, and controlling a preset advertisement playing device to play the advertisement file products according to the playing strategy.
Wherein a single type of advertising copy product, such as a fashion life type advertisement, can be played when passengers in the elevator are all in the same profession (e.g., white collar).
Preferably, the passenger attributes further include a conversation status;
the determining the playing strategy of the corresponding advertisement and literature product based on the passenger attributes further comprises:
if the passenger in the car is judged to be in accordance with the conversation state based on the passenger attribute, the playing strategy is as follows: and controlling the preset advertisement playing device to play the advertisement file product according to the reduced volume.
Wherein, as an addition of above-mentioned scheme, when discerning that the passenger in the car is in the conversation, turn down the broadcast volume of advertisement file product, like this, can make the passenger obtain more comfortable elevator and take experience, still can not show the effect of putting in that reduces the advertisement simultaneously.
In addition, when passengers with different occupations are identified in the car, the corresponding advertising copy products are not suitable to be played simultaneously due to the different occupations. For example, when a pupil and a medical and beauty demander take the elevator together, although the advertisement playing devices with different heights can be controlled to play based on respective positions, the played sound cannot be physically blocked, and obviously, the pupil taking the elevator together still obtains unfavorable advertisement content. Aiming at the problem, in order to further improve the isolation effect, the elevator advertisement control device is arranged to play the advertisement for the medical and aesthetic demanders, and the advertisement playing device positioned at the high position plays the advertisement in a mute manner under the condition.
Preferably, the camera device further comprises a second camera positioned outside the elevator, and the second camera shoots a channel image in a preset time interval before the elevator door is opened and sends the channel image to the elevator advertisement control device;
before the step S1, the method further includes:
and S0, extracting attributes and positions of each passenger based on the channel image, and extracting a plurality of co-workers based on the attributes and positions of the passengers, wherein the attributes of the passengers comprise conversation states.
Before the step S2, the method further includes:
s10, determining whether each passenger extracted in step S1 belongs to the fellow passenger based on the relative relationship between the attributes and the positions of the passengers, and if so, unifying the attributes of the passengers belonging to the fellow passenger into the same attribute;
in step S2, the determining a target advertisement playing device, a corresponding advertisement file product, and a playing policy based on the passenger attributes and positions includes:
determining a plurality of advertisement playing devices on a plurality of side walls of the elevator car as target advertisement playing devices based on the passenger attributes and positions, determining corresponding advertisement file products based on the passenger attributes, and determining playing strategies of the corresponding advertisement file products based on the passenger attributes.
In the technical scheme of the invention, a common situation in real life is that parents/grandparents take the children to school and go to and from, and the people with different professions/bundles take the elevator together, and at the moment, the parents/grandparents are identified as different attributes based on the judgment method, and then different advertisement contents can be played. However, since they are peers, it is more reasonable to play the same advertising copy product, and they also conform to the common habit of peers watching the same product advertisement together. In view of the above, the present invention further provides a second camera for acquiring images of the passage outside the elevator doorway, and based on the attributes of the passengers and the relative relationship between the positions, it can be determined whether the passengers belong to the same passenger, for example, if a plurality of passengers are walking closely and in a conversation state, the passengers can be identified as the same passenger, and the specific method for determining the same passenger is not limited thereto. And then, when the elevator is closed and the aforesaid co-workers are identified in the elevator, the same attribute is given to the co-workers, and then the playing strategy is formulated according to the aforesaid method.
For a clearer description of the differences between the present solution and the previous solution, the following are given by way of example:
the elevator advertisement control device extracts attributes and positions of passengers based on the passage image, detects that an old person and a pupil are close to each other and converses to walk, and judges that the old person and the pupil are the same person. After the elevator is closed, the elevator advertisement control device detects the old people and the pupils based on the image of the first camera, and the old people and the pupils are not divided into different professional attributes but can be divided into pupils. Referring to fig. 2 again, if there is a white collar in the elevator, which is located on the right side of the car, and pupils and elders (not shown in the figure) are located on the left side of the car, the advertisement player at the high position on the right side of the car is controlled to play fashionable life advertisements, and the advertisement player at the low position on the left side of the car is controlled to play out class-of-education advertisements; if the advertisement playing device at the high position on the right side of the car plays medical and American advertisements, for example, the mute playing is controlled, so that the problem that pupils at the left side can acquire unfavorable advertisement contents can be avoided.
Example two:
referring to fig. 2, the invention also provides an elevator advertisement playing system, which comprises an advertisement playing device, an elevator advertisement control device and a camera device; wherein the content of the first and second substances,
the advertisement playing devices are multiple and are respectively positioned at different heights of different side walls of the elevator car;
the elevator advertisement control device is used for executing the method in the first embodiment;
the camera device comprises a first camera and a second camera; the first camera is used for shooting images of passengers in the elevator car after the elevator is closed and sending the images to the elevator advertisement control device; and the second camera is used for shooting a channel image in a preset time interval before the elevator is opened and sending the channel image to the elevator advertisement control device.
The specific functions of the elevator advertisement control system in this embodiment refer to the first embodiment, and since the elevator advertisement control system in this embodiment adopts all the technical solutions of the above embodiments, at least all the beneficial effects brought by the technical solutions of the above embodiments are achieved, and are not described in detail herein.
Example three:
referring to fig. 3, the present invention also provides an electronic device applied to an elevator advertisement control apparatus;
the apparatus comprises:
a memory storing executable program code;
a processor coupled with the memory;
the processor calls the executable program code stored in the memory to perform the method steps as described in embodiment one.
Example four:
the invention also provides a computer storage medium, which is arranged in the elevator advertisement control device and stores computer instructions, and when the computer instructions are called, the computer storage medium is used for executing the method steps in the first embodiment.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and all modifications and equivalents of the present invention, which are made by the contents of the present specification and the accompanying drawings, or directly/indirectly applied to other related technical fields, are included in the scope of the present invention.