CN110825911A - Content display method and device - Google Patents

Content display method and device Download PDF

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CN110825911A
CN110825911A CN201910915764.6A CN201910915764A CN110825911A CN 110825911 A CN110825911 A CN 110825911A CN 201910915764 A CN201910915764 A CN 201910915764A CN 110825911 A CN110825911 A CN 110825911A
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target object
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content
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李旭滨
杨兴云
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Unisound Intelligent Technology Co Ltd
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Unisound Intelligent Technology Co Ltd
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    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
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    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement

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Abstract

The disclosure relates to a content display method and device. The method comprises the following steps: when a target object is detected to be within a preset range, acquiring characteristic information of the target object; determining target content matched with the target object according to the characteristic information of the target object; and playing the target content in a display screen so as to display the target content to the target object. According to the technical scheme, the relevant content can be recommended to the user according to the characteristics of the user, so that the pertinence of the recommended content is improved.

Description

Content display method and device
Technical Field
The present disclosure relates to the field of information recommendation technologies, and in particular, to a content display method and apparatus.
Background
At present, the intelligent large-screen advertisement generally adopts the advertisement sequence configured in the background or the carousel mode to play the information such as the content advertisement and the short video, and is assisted with the display of the information such as the current time and weather.
However, with the preset playing sequence, no matter whether the viewer watches or is interested, the player can only play in a mechanical manner, and cannot recommend the content in a personalized manner according to the characteristic information of the viewer, such as sex, age and the like, so that the displayed content is lack of pertinence.
Disclosure of Invention
The embodiment of the disclosure provides a content display method and device. The technical scheme is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided a content display method including:
when a target object is detected to be within a preset range, acquiring characteristic information of the target object;
determining target content matched with the target object according to the characteristic information of the target object;
and playing the target content in a display screen so as to display the target content to the target object.
In one embodiment, the acquiring the feature information of the target object includes:
acquiring image data of the target object;
determining feature information of the target object according to the image data, wherein the feature information comprises age, gender and an image label pointing to the target object.
In one embodiment, the determining the target content matched with the target object according to the characteristic information of the target object includes:
and determining the target content matched with the target object according to any one of the age, the sex and the image label pointing to the target object.
In one embodiment, the determining the target content matched with the target object according to the characteristic information of the target object includes:
and when a plurality of target objects are provided, determining the target content matched with the target objects according to the intersection of the characteristic information of the plurality of target objects.
In one embodiment, the playing the target content in the display screen to show the target content to the target object includes:
when the target content is multiple items, determining the playing sequence of the multiple items of target content according to the association degree of the target content and the target object; or,
and when the target content is multiple items, determining the playing sequence of the multiple items of the target content according to the category of the target content.
In one embodiment, the method further comprises:
and when the fact that the staying time of the target object exceeds a first preset time is detected, establishing a conversation with the target object.
In one embodiment, the establishing a session with the target object when it is detected that the staying time period of the target object exceeds a first preset time period includes:
and when the fact that the staying time of the target object exceeds a first preset time and the time of the target object facing the display screen exceeds a second preset time is detected, establishing a conversation with the target object.
According to a second aspect of the embodiments of the present disclosure, there is provided a content display apparatus including:
the device comprises an acquisition module, a detection module and a display module, wherein the acquisition module is used for acquiring characteristic information of a target object when the target object is detected to be within a preset range;
the determining module is used for determining target content matched with the target object according to the characteristic information of the target object;
and the display module is used for playing the target content in a display screen so as to display the target content to the target object.
In one embodiment, the obtaining module comprises:
an acquisition unit for acquiring image data of the target object;
a first determining unit, configured to determine feature information of the target object according to the image data, where the feature information includes an age, a gender, and an image tag pointing to the target object.
In one embodiment, the determining module comprises:
a second determination unit configured to determine target content matching the target object according to any one of an age, a sex, and an image tag directed to the target object.
In one embodiment, the determining module comprises:
and the third determining unit is used for determining the target content matched with the target object according to the intersection of the feature information of the plurality of target objects when the plurality of target objects are provided.
In one embodiment, the display module includes:
the first display unit is used for determining the playing sequence of a plurality of items of target content according to the association degree of the target content and the target object when the target content is a plurality of items; or,
and the second display unit is used for determining the playing sequence of the target contents according to the categories of the target contents when the target contents are multiple items.
In one embodiment, the apparatus further comprises:
and the conversation module is used for establishing a conversation with the target object when the stay time of the target object is detected to exceed a first preset time.
In one embodiment, the session module includes:
and the conversation unit is used for establishing a conversation with the target object when the fact that the staying time of the target object exceeds a first preset time and the time of the target object facing the display screen exceeds a second preset time is detected.
According to a third aspect of the embodiments of the present disclosure, there is provided a content display apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to implement the steps of the method of any embodiment of the first aspect.
The technical scheme of the disclosure has the following beneficial effects:
according to the technical scheme, the characteristic information of the target object can be acquired when the target object is detected to be within the preset range, the target content matched with the target object is determined according to the characteristic information of the target object, and then the target content is played in the display screen to be displayed to the target object. Because the target content played in the display screen is determined according to the characteristic information of the target object, the target content has good matching performance with the target object, and targeted recommended content can be provided for the target object.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a flow chart illustrating a content display method according to an exemplary embodiment;
FIG. 2 is a flow chart illustrating a content display method according to an exemplary embodiment;
FIG. 3 is a block diagram of a content display apparatus according to an exemplary embodiment;
FIG. 4 is a block diagram of a content display apparatus according to an exemplary embodiment;
fig. 5 is a block diagram illustrating a structure for a content display apparatus according to an exemplary embodiment.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
The technical scheme provided by the embodiment of the disclosure relates to a content display method and a content display device, which can be applied to the field of information recommendation, and specifically can realize information recommendation by playing video content on a display screen. Fig. 1 exemplarily shows a flowchart of a content display method in an embodiment of the present disclosure, an execution subject of which is a display terminal, the display terminal includes a display screen and an image capture device, and the content display method specifically includes the following steps S110 to S130:
in step S110, when it is detected that the target object is within the preset range, feature information of the target object is acquired.
The preset range refers to an area range which can be monitored by the display terminal, and the target object can view the display content in the display screen in the area range. The target object refers to people located in front of the display terminal, and the characteristic information of the target object refers to information capable of reflecting personalized characteristics of the people, such as age, gender, and the like, which is not limited herein.
For example, in this embodiment, cameras may be installed at one or more preset positions of the display screen, and the sum of the area ranges that can be acquired by the cameras is the preset range. The display terminal can acquire image data of the target object through the camera and determine characteristic information of the target object according to the image data, wherein the characteristic information refers to gender, age and image labels capable of reflecting characteristics of the target object, such as facial characteristics and/or clothing characteristics. Specifically, when the target object is detected to be within the preset range through the camera, the display terminal may capture image information of the target object, such as a face image or a whole body image of the target object, or an image of the target object and its carried objects, so as to actively identify, based on the image information, the sex and age of the target object and other information such as a related image tag pointing to the target object by using the human body recognition engine, and use the identified information such as the sex, age, and related image tag as the feature information of the target object.
In step S120, target content matching the target object is determined according to the feature information of the target object.
The target content refers to video content which is set for a target object and is to be played in a display screen, for example, when the target object is a young woman, an advertisement video of cosmetics can be played in the display screen, and when the target object is a mother carrying a baby, an advertisement video of an infant product can be played in the display screen. Of course, this is only an exemplary illustration, and the specific target content is determined according to the actual feature information of the target object.
In this embodiment, the determining, according to the feature information of the target object, the target content matched with the target object may specifically be: and determining the target content matched with the target object according to any one of the age and the sex of the target object and the image label pointing to the target object. For example, after the image data of the target object is collected by the camera, the display terminal may transmit the image data to a processor therein, so that the processor determines feature information of the target object, such as the age, sex, clothing feature and the like of the target object, according to the image data. At this time, the processor of the display terminal may further determine one or more target contents, i.e., advertisement videos, matching the target object from among the advertisement videos to be played stored in the display terminal according to one or more of the information of the age, sex, clothing characteristics, and the like of the target object. Taking a target object as a middle-aged man carrying a business package as an example, the display terminal can determine feature information of about 35 years old, men, business persons and the like according to the image data of the middle-aged man, and target contents related to the automobile and business men are matched in the advertisement video to be played, at the moment, the display terminal can determine the playing sequence of the automobile and business men according to the matching degree of the automobile and business men and the middle-aged man, and then the two advertisement videos are played in sequence in the display screen.
When a plurality of target objects are provided, determining the target content matched with the target object according to the feature information of the target object may specifically be: and determining the target content matched with the target object according to the intersection of the feature information of the plurality of target objects. As an example, if the target object includes a woman carrying a child and a woman carrying a fashion satchel, the processor of the display terminal sets feature tags for the former to be about 30 years old, woman and child, and sets feature tags for the latter to be about 30 years old, woman and child, and about 27 years old, woman and fashion accessories, respectively. At this time, the display terminal may determine the target content according to the intersection of the feature tags of the two target objects, that is, the female, and with reference to the age range of 27 to 30 years, for example, determine an advertisement video about a skin care product, and at this time, the display terminal may play the advertisement video in the display screen.
It should be noted that: the display terminal may be executed by a processor inside the display terminal or a server in communication connection with the display terminal when identifying the characteristic information of the target object or when determining the target content matching the target object, which is not particularly limited in this embodiment.
In step S130, the target content is played in the display screen to show the target content to the target object.
The target content determined to be played may include one or more pieces, and the one or more pieces of target content may be played only once or may be played in a loop.
Taking the case of playing once, after the one or more pieces of target content are played, other video content except the target content determined this time can be played continuously. Of course, if a new target content is already determined according to a new target object before the determined target content is played, the new target content may be continuously played after the determined target content is played.
If the loop playing mode is adopted, the actual loop times can be determined according to the staying time of the target object in front of the display screen, or the actual loop times can be determined according to the staying time of the target object in front of the display screen in combination with the preset maximum loop times, for example, the target object stays in front of the display screen for ten minutes, the ten minutes can play the target content in a loop of five times, and the preset maximum loop times can not exceed three times in consideration of the fact that the content is too high in repeatability to cause boredom of a viewer, and at the moment, the target object still stays in front of the display screen to be replaced by new playing content.
Further, when the target content includes a plurality of items, a specific method of playing the target content in the display screen may employ any one of the following: randomly playing a plurality of items of target content; or, determining the playing sequence of the plurality of items of target content according to the association degree of each item of target content and the target object; or, the playing sequence of the plurality of items of target content is determined according to the category of the target content. Of course, the above is only an exemplary illustration, and the present embodiment may also adopt other ways to play the determined multiple items of target content.
According to the technical scheme, the characteristic information of the target object can be acquired when the target object is detected to be within the preset range, the target content matched with the target object is determined according to the characteristic information of the target object, and then the target content is played in the display screen to be displayed to the target object, so that the personalized content is directionally pushed. Because the target content played in the display screen is determined according to the characteristic information of the target object, the target content has good matching performance with the target object, and therefore the pertinence of the recommended content can be remarkably improved, and the recommended content can better meet the requirements of the target object.
Based on the above embodiment, the technical scheme provided by the embodiment of the present disclosure can further implement a conversation function with the target object, thereby improving the participation and experience of the target object. Fig. 2 exemplarily shows a flowchart of a content display method in the embodiment of the present disclosure, which specifically includes the following steps S110 to S140:
in step S110, when it is detected that the target object is within the preset range, acquiring feature information of the target object;
in step S120, determining target content matched with the target object according to the characteristic information of the target object;
in step S130, playing the target content in the display screen to show the target content to the target object;
in step S140, when it is detected that the staying time period of the target object exceeds a first preset time period, a session with the target object is established.
The first preset time length can be preset according to experience, if the stay time length of the target object in front of the display screen exceeds the first preset time length, the probability that the target object pays attention to the display screen is relatively high, and at the moment, the display terminal can actively initiate a conversation with the target object, so that interactive communication with the target object is generated.
Specifically, when the display terminal detects that the staying time of the target object exceeds a first preset time, for example, 8 seconds, it may further determine whether the time that the target object faces the display screen exceeds a second preset time, for example, 5 seconds, where the first preset time and the second preset time may be preset according to experience. Because the time length of the target object facing the display screen can more accurately reflect the attention degree of the target object to the playing content in the display screen, the embodiment can trigger the establishment of the session with the target object when the fact that the staying time length of the target object in front of the display screen exceeds the first preset time length and the time length of the target object facing the display screen exceeds the second preset time length is detected. Of course, the display terminal may also end the session when it is detected that the target object is out of the preset range, or when there is no response after the session is established for more than a third preset time period, for example, 3 seconds.
Based on this, the embodiment of the disclosure can provide targeted recommendation service for the target object, and meanwhile, actively establish a human-computer conversation with the target object, so that the target object can further know products in the advertisement video currently played in the display screen, and thus, more colorful experience is brought to the target object.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods.
Fig. 3 is a block diagram illustrating a content display apparatus 30 according to an exemplary embodiment, and the content display apparatus 30 may be implemented as a part or all of an electronic device by software, hardware, or a combination of both. Referring to fig. 3, the content display apparatus 30 includes an acquisition module 310, a determination module 320, and a display module 330. The obtaining module 310 is configured to obtain feature information of the target object when the target object is detected to be within a preset range; the determining module 320 is configured to determine target content matched with the target object according to the feature information of the target object; the display module 330 is configured to play the target content in the display screen to display the target content to the target object.
In one embodiment, the acquisition module 310 includes an acquisition unit and a first determination unit. The acquisition unit is used for acquiring image data of a target object; the first determining unit is used for determining characteristic information of the target object according to the image data, wherein the characteristic information comprises age, gender and an image label pointing to the target object.
In one embodiment, the determining module 320 includes a second determining unit for determining the target content matching the target object according to any one of age, sex, and image tag pointing to the target object.
In one embodiment, the determining module 320 includes a third determining unit, configured to determine, when a plurality of target objects are provided, target content matching the target object according to an intersection of feature information of the plurality of target objects.
In one embodiment, the display module 330 includes a first display unit or a second display unit. The first display unit is used for determining the playing sequence of a plurality of items of target content according to the association degree of the target content and the target object when the target content is a plurality of items; the second display unit is used for determining the playing sequence of the multiple items of target content according to the categories of the target content when the target content is multiple items.
In one embodiment, referring to fig. 4, the content display apparatus 30 further includes a conversation module 340, and the conversation module 340 is configured to establish a conversation with the target object when detecting that the staying time duration of the target object exceeds a first preset time duration.
In one embodiment, the session module 340 includes a session unit, and the session unit is configured to establish a session with the target object when it is detected that the staying time of the target object exceeds a first preset time and the display-screen-oriented time of the target object exceeds a second preset time.
According to the technical scheme, the characteristic information of the target object can be acquired when the target object is detected to be within the preset range, the target content matched with the target object is determined according to the characteristic information of the target object, and then the target content is played in the display screen to be displayed to the target object, so that the personalized content is directionally pushed. Because the target content played in the display screen is determined according to the characteristic information of the target object, the target content has good matching performance with the target object, and targeted recommended content can be provided for the target object. Furthermore, the display terminal can actively establish a man-machine conversation with the target object, so that the target object can further know products in the advertisement video played currently in the display screen, and more colorful experience is brought to the target object.
With regard to the apparatus in the above embodiments, the specific manner in which the respective modules perform operations has been described in detail in the embodiments related to the method, and will not be elaborated here.
The disclosed embodiment also provides a content display device, including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to:
when a target object is detected to be within a preset range, acquiring characteristic information of the target object;
determining target content matched with the target object according to the characteristic information of the target object;
and playing the target content in a display screen so as to display the target content to the target object.
In one embodiment, the processor may be further configured to:
acquiring image data of the target object;
determining feature information of the target object according to the image data, wherein the feature information comprises age, gender and an image label pointing to the target object.
In one embodiment, the processor may be further configured to:
and determining the target content matched with the target object according to any one of the age, the sex and the image label pointing to the target object.
In one embodiment, the processor may be further configured to:
and when a plurality of target objects are provided, determining the target content matched with the target objects according to the intersection of the characteristic information of the plurality of target objects.
In one embodiment, the processor may be further configured to:
when the target content is multiple items, determining the playing sequence of the multiple items of target content according to the association degree of the target content and the target object; or,
and when the target content is multiple items, determining the playing sequence of the multiple items of the target content according to the category of the target content.
In one embodiment, the processor may be further configured to:
and when the fact that the staying time of the target object exceeds a first preset time is detected, establishing a conversation with the target object.
In one embodiment, the processor may be further configured to:
and when the fact that the staying time of the target object exceeds a first preset time and the time of the target object facing the display screen exceeds a second preset time is detected, establishing a conversation with the target object.
According to the technical scheme, the characteristic information of the target object can be acquired when the target object is detected to be within the preset range, the target content matched with the target object is determined according to the characteristic information of the target object, and then the target content is played in the display screen to be displayed to the target object. Because the target content played in the display screen is determined according to the characteristic information of the target object, the target content has good matching performance with the target object, and targeted recommended content can be provided for the target object.
Fig. 4 is a block diagram illustrating a content display apparatus adapted for a terminal device according to an exemplary embodiment. For example, the apparatus 500 may be a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.
The apparatus 500 may include one or more of the following components: processing component 502, memory 504, power component 506, multimedia component 508, audio component 510, input/output (I/O) interface 512, sensor component 514, and communication component 516.
The processing component 502 generally controls overall operation of the device 500, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing components 502 may include one or more processors 520 to execute instructions to perform all or a portion of the steps of the methods described above. Further, the processing component 502 can include one or more modules that facilitate interaction between the processing component 502 and other components. For example, the processing component 502 can include a multimedia module to facilitate interaction between the multimedia component 508 and the processing component 502.
The memory 504 is configured to store various types of data to support operations at the apparatus 500. Examples of such data include instructions for any application or method operating on device 500, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 504 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
The power supply component 506 provides power to the various components of the device 500. The power components 506 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the apparatus 500.
The multimedia component 508 includes a screen that provides an output interface between the device 500 and the user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 508 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 500 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.
The audio component 510 is configured to output and/or input audio signals. For example, audio component 510 includes a Microphone (MIC) configured to receive external audio signals when apparatus 500 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 504 or transmitted via the communication component 516. In some embodiments, audio component 510 further includes a speaker for outputting audio signals.
The I/O interface 512 provides an interface between the processing component 502 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.
The sensor assembly 514 includes one or more sensors for providing various aspects of status assessment for the device 500. For example, the sensor assembly 514 may detect an open/closed state of the apparatus 500, the relative positioning of the components, such as a display and keypad of the apparatus 500, the sensor assembly 514 may also detect a change in the position of the apparatus 500 or a component of the apparatus 500, the presence or absence of user contact with the apparatus 500, orientation or acceleration/deceleration of the apparatus 500, and a change in the temperature of the apparatus 500. The sensor assembly 514 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 514 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 514 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 516 is configured to facilitate communication between the apparatus 500 and other devices in a wired or wireless manner. The apparatus 500 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 516 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 516 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the apparatus 500 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.
In an exemplary embodiment, a non-transitory computer-readable storage medium comprising instructions, such as the memory 504 comprising instructions, executable by the processor 520 of the apparatus 500 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A non-transitory computer readable storage medium, wherein instructions, when executed by a processor of an apparatus 500, enable the apparatus 500 to perform the above-described content display method, the method comprising:
when a target object is detected to be within a preset range, acquiring characteristic information of the target object;
determining target content matched with the target object according to the characteristic information of the target object;
and playing the target content in a display screen so as to display the target content to the target object.
In one embodiment, the acquiring the feature information of the target object includes:
acquiring image data of the target object;
determining feature information of the target object according to the image data, wherein the feature information comprises age, gender and an image label pointing to the target object.
In one embodiment, the determining the target content matched with the target object according to the characteristic information of the target object includes:
and determining the target content matched with the target object according to any one of the age, the sex and the image label pointing to the target object.
In one embodiment, the determining the target content matched with the target object according to the characteristic information of the target object includes:
and when a plurality of target objects are provided, determining the target content matched with the target objects according to the intersection of the characteristic information of the plurality of target objects.
In one embodiment, the playing the target content in the display screen to show the target content to the target object includes:
when the target content is multiple items, determining the playing sequence of the multiple items of target content according to the association degree of the target content and the target object; or,
and when the target content is multiple items, determining the playing sequence of the multiple items of the target content according to the category of the target content.
In one embodiment, the method further comprises:
and when the fact that the staying time of the target object exceeds a first preset time is detected, establishing a conversation with the target object.
In one embodiment, the establishing a session with the target object when it is detected that the staying time period of the target object exceeds a first preset time period includes:
and when the fact that the staying time of the target object exceeds a first preset time and the time of the target object facing the display screen exceeds a second preset time is detected, establishing a conversation with the target object.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. A content display method, comprising:
when a target object is detected to be within a preset range, acquiring characteristic information of the target object;
determining target content matched with the target object according to the characteristic information of the target object;
and playing the target content in a display screen so as to display the target content to the target object.
2. The method of claim 1, wherein the obtaining feature information of the target object comprises:
acquiring image data of the target object;
determining feature information of the target object according to the image data, wherein the feature information comprises age, gender and an image label pointing to the target object.
3. The method of claim 2, wherein the determining the target content matched with the target object according to the feature information of the target object comprises:
and determining the target content matched with the target object according to any one of the age, the sex and the image label pointing to the target object.
4. The method of claim 1, wherein the determining the target content matched with the target object according to the feature information of the target object comprises:
and when a plurality of target objects are provided, determining the target content matched with the target objects according to the intersection of the characteristic information of the plurality of target objects.
5. The method of claim 1, wherein the playing the target content in the display screen to show the target content to the target object comprises:
when the target content is multiple items, determining the playing sequence of the multiple items of target content according to the association degree of the target content and the target object; or,
and when the target content is multiple items, determining the playing sequence of the multiple items of the target content according to the category of the target content.
6. The method of claim 1, further comprising:
and when the fact that the staying time of the target object exceeds a first preset time is detected, establishing a conversation with the target object.
7. The method of claim 6, wherein the establishing a session with the target object upon detecting that the dwell time of the target object exceeds a first preset time comprises:
and when the fact that the staying time of the target object exceeds a first preset time and the time of the target object facing the display screen exceeds a second preset time is detected, establishing a conversation with the target object.
8. A content display apparatus, comprising:
the device comprises an acquisition module, a detection module and a display module, wherein the acquisition module is used for acquiring characteristic information of a target object when the target object is detected to be within a preset range;
the determining module is used for determining target content matched with the target object according to the characteristic information of the target object;
and the display module is used for playing the target content in a display screen so as to display the target content to the target object.
9. The apparatus of claim 8, wherein the obtaining module comprises:
an acquisition unit for acquiring image data of the target object;
a first determining unit, configured to determine feature information of the target object according to the image data, where the feature information includes an age, a gender, and an image tag pointing to the target object.
10. The apparatus of claim 9, wherein the determining module comprises:
a second determination unit configured to determine target content matching the target object according to any one of an age, a sex, and an image tag directed to the target object.
CN201910915764.6A 2019-09-25 2019-09-25 Content display method and device Pending CN110825911A (en)

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