CN101339715A - Advertisement demonstration method and promotion desk applying the method - Google Patents
Advertisement demonstration method and promotion desk applying the method Download PDFInfo
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- CN101339715A CN101339715A CNA2007100289859A CN200710028985A CN101339715A CN 101339715 A CN101339715 A CN 101339715A CN A2007100289859 A CNA2007100289859 A CN A2007100289859A CN 200710028985 A CN200710028985 A CN 200710028985A CN 101339715 A CN101339715 A CN 101339715A
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Abstract
The invention discloses an advertisement display method and a promotion platform on which the method is implemented, which consists of a displayed commodity sample, an advertisement display terminal, advertisement display content, a commodity identification system and a central control processor, wherein, the commodity identification system identifies the identity data of a commodity sample by moving the commodity sample for consumers, the identity data are transmitted to the central control processor; after the central control processor receives specific information, relevant program is started; corresponding advertisements or films about product operating instructions are displayed on the advertisement display terminal, thus being convenient for producing interaction with the consumers and improving purchasing desire; a specific data information device is arranged on a commodity template; when the consumers take the commodity template up by hands and read carefully, a signal is generated and transmitted to the central control processor, and film information relevant to the commodity is taken out from a memory by the central control processor; and then the advertisements are watched by the consumers by being displayed on a multimedia player, thus changing the unidirectional compulsory model of a conventional advertisement.
Description
Technical field
The present invention relates to the sales exhibition sales promotion of commodity, specifically belong to a kind of method of advertisement displaying and the promotion desk of implementing this method.
Background technology
Usually all be provided with various Commdity advertisements in various sales outlets, market, brand shop etc., pattern is various a feast for the eyes, and it promotes commodity generally can be divided into following several mode: 1, adopt billboard that its product information that will promote is open; 2, adopt the mode that combines with billboard in kind, the product that will promote is placed in the advertisement display rack and in conjunction with the mode of billboard, with its information band to the consumer; 3, adopt the multimedia display mode, the sensual pleasure shape image of making is ceaselessly broadcast by display, but there is following defective invariably in above various ways: one, the billboard mode adopts static mode usually, lacks vividness, the peculiar image of new product beyond expression of words; Two, product combines with billboard, though in kind vivid the displaying of new product can not can be displayed by the mode of material object one by one because product information is numerous; Three, video passes to the consumer in conjunction with inciting somebody to action vividly intuitively with its acoustic image by the multimedia movie advertisement, relatively compared with the more attractive and impulsive force of other static billboard, but existing multimedia advertising machine can only be play single advertisement film incessantly by display screen, do not accomplish the interaction of product and consumer, multimedia three party, so not only reduce the result of use of multimedia advertising machine; Single advertising segment repeatedly makes the consumer feel not have feeling of freshness, makes that lively multimedia advertising has lacked the important attractive force and the ditch general character originally, for head it off needs a kind of brand-new interactive advertisement demonstration method that has more.
Summary of the invention
The purpose of summary of the invention is to address the aforementioned drawbacks and provides a kind of brand-new, simple in structure, and bandwagon effect is good, have can with the Commdity advertisement methods of exhibiting of consumer's interaction and the promotion desk of this method of realization.
For achieving the above object, advertisement demonstration method of the present invention adopts following technical scheme: by the sample of the commodity of showing, the advertisement display terminal, the advertisement displaying contents, commercial product identification recognition system and central control processor, the commercial product identification recognition system is when moving commodity sample to the consumer, identify the identity data of this commodity sample, be sent to central control processor, central control processor starts relevant program after receiving information specific, play correspondent advertisement or product operation instruction film at the advertisement display terminal, just produce the interactive desire to purchase that improves with the consumer.
Described recognition value sample identity data is by being installed on the intelligent card reader in the board, reading the data of mobile commodity sample identity data smart card on one's body, be sent to central processing unit behind decoder decode, playing content corresponding.
Described recognition value sample identity data is to constitute by the switch trigger that is installed on the board, triggers corresponding switch when mobile commodity sample, passes the signal to central processing unit, plays content corresponding.
Described recognition value sample identity data is to constitute by being installed on the signal receiver on the board and being installed on commodity sample signal generator on one's body, when commodity sample move away certain apart from the time, when receiver does not receive the signal of this commodity sample signal generator on one's body, this moment, this receiver was sent to central processing unit with relevant information, play content corresponding.
Described broadcast correspondent advertisement or product operation instruction film quantity are identical with the commodity sample quantity of displaying, and when the consumer moved first commodity sample, the advertisement display terminal was play the information of corresponding first commodity sample; When moving second commodity sample simultaneously after when the consumer is moving first commodity sample, the advertisement display terminal is play the information of first and second commodity samples simultaneously; When the consumer moved the 3rd commodity sample again under above-mentioned situation, the advertisement display terminal was removed the information of first commodity sample, plays the information of the second and the 3rd commodity sample simultaneously; As follows analogize, the advertisement display terminal plays all the time that latter two moves the information of commodity sample.
The commercial promotions platform of described advertisement demonstration method, form by casing, display, commodity sample, display is installed on the casing, commodity sample places on the showing stand of casing, and the gauge tap that also is provided with central processing unit, the multimedia advertisement information data memory relevant with commodity sample in the casing and collects the commodity sample mobile message is connected.
Described commodity sample is made up of several, all is provided with the scrambler and the signal projector of independent information on each commodity sample, and the gauge tap of corresponding described collection commodity sample mobile message is by receiver and decoding.
The showing stand of described commodity sample correspondence is provided with touch-switch, and the touch-switch correspondence is connected in central processing unit.
Described commodity sample is provided with the digital intelligent chip, and showing stand is other to be provided with the digital intelligent chip reader, and is electrically connected with central processing unit.
Adopt the product of above-mentioned methods of exhibiting and this method of realization to have the following advantages: by specific data message device is set on the commodity model, when the consumer picks up when scrutinizing in hand, produce signal and send central processing unit to, central processing unit accesses relevant commodity film information in storer, thereby playing advertisements watches the change conventional ads to refer to the unidirectional compulsory pattern of energy to the consumer on multi-media display, makes the people gifted with an extraordinary retentive memory.Realized showing wireless, interactive wireless the best demonstration effect, whole displaying process is abundant in content, novel and interactive.
Description of drawings
Below in conjunction with accompanying drawing technical scheme of the present invention is described further.
Fig. 1, be structural representation of the present invention.
Fig. 2, be one embodiment of the present of invention synoptic diagram.
Embodiment
Realize that referring to Fig. 1 the product of this method is made up of board 1, multi-media display 2, receiver 3, central processing unit 4, storer 5, sample 71, transmitter 6.
It is by the sample 71 of the commodity of showing, multi-media display 2, the advertisement displaying contents, commercial product identification recognition system and central control processor 4, when the commercial product identification recognition system is passed through consumer's mobile example 71, identify the identity data of this commodity sample 71, be sent to central control processor 4, central control processor 4 starts relevant program after receiving information specific, play correspondent advertisement or product operation instruction film at multi-media display 2, just produce the interactive desire to purchase that improves with the consumer.
Its principle of work: mobile example 711 or 712,713,714, the transmitter 6 that it is established in respectively, it starts immediately when the consumer moves model, and less radio-frequency 32 and the specific less radio-frequency of work emission are passed in coding 33 work then; Receiver 3 is worked by decoding 21 after receiving less radio-frequency, send instructions then to central processing unit 4, central processing unit 4 according to instruction to the related datas in the storer 5 call out to central processing unit 4, then follow procedure with data transmission to multi-media display 2, thereby play out correspondent advertisement or product operation instruction film.
Wherein, mode about above-mentioned startup multi-media display playing advertisements is one of them, central processing unit playing advertisements in also can starting by switch trigger can also transmit and receive central processing unit playing advertisements in the startup by being provided with signal receiver and signal generator.The method that starts playing advertisements about above-mentioned pattern has a lot, also belongs to protection scope of the present invention, so in this not statement one by one.
Be provided with commodity that various appearances, weight differ or commodity sample 711 or 712,713,714 etc. a plurality of in the board 1.
Be provided with multiple different substance film in the storer 5.
Establishing the transmitter 6 that is respectively equipped with different frequency range in sample 711, sample 712, sample 713, the sample 714 makes it not disturb mutually.
As shown in Figure 2, a kind of commercial promotions platform, it is made up of board 1, multi-media display 2, digital intelligent chip reader 8, central processing unit 4, sample 71.
Its principle of work: when consumer's mobile example 71 to digital intelligent chip reader 8 positions, digital intelligent chip reader 8 reads digital intelligent chip data on the sample 71, by being electrically connected central processing unit 4, central processing unit 4 is received information, follow procedure arrives multi-media display 2 with data transmission then, thereby plays out correspondent advertisement or product operation instruction film.
Claims (9)
1, a kind of advertisement demonstration method, it is characterized in that: it is by the commodity sample of showing, the advertisement display terminal, the advertisement displaying contents, commercial product identification recognition system and central control processor, the commercial product identification recognition system is when moving commodity sample to the consumer, identify the identity data of this commodity sample, be sent to central control processor, central control processor starts relevant program after receiving information specific, play correspondent advertisement or product operation instruction film at the advertisement display terminal, produce the interactive desire to purchase that improves with the consumer.
2, advertisement demonstration method according to claim 1, it is characterized in that: described recognition value sample identity data is by being installed on the intelligent card reader in the board, read the data of mobile commodity sample identity data smart card on one's body, behind decoder decode, be sent to central processing unit, play content corresponding.
3, advertisement demonstration method according to claim 1, it is characterized in that: described recognition value sample identity data is to constitute by the switch trigger that is installed on the board, when mobile commodity sample, trigger corresponding switch, pass the signal to central processing unit, play content corresponding.
4, advertisement demonstration method according to claim 1, it is characterized in that: described recognition value sample identity data is to constitute by being installed on the signal receiver on the board and being installed on commodity sample signal generator on one's body, when commodity sample move away certain apart from the time, when receiver does not receive the signal of this commodity sample signal generator on one's body, this moment, this receiver was sent to central processing unit with relevant information, play content corresponding.
5, advertisement demonstration method according to claim 1, it is characterized in that: described broadcast correspondent advertisement or product operation instruction film quantity are identical with the commodity sample quantity of displaying, when the consumer moved first commodity sample, the advertisement display terminal was play the information of corresponding first commodity sample; When moving second commodity sample simultaneously after when the consumer is moving first commodity sample, the advertisement display terminal is play the information of first and second commodity samples simultaneously; When the consumer moved the 3rd commodity sample again under above-mentioned situation, the advertisement display terminal was removed the information of first commodity sample, plays the information of the second and the 3rd commodity sample simultaneously; As follows analogize, the advertisement display terminal plays all the time that latter two moves the information of commodity sample.
6, a kind of aforesaid right of realizing requires the commercial promotions platform of 1 described advertisement demonstration method, form by casing, display, commodity sample, it is characterized in that: display is installed on the casing, commodity sample places on the showing stand of casing, and the gauge tap that also is provided with central processing unit, the multimedia advertisement information data memory relevant with commodity sample in the casing and collects the commodity sample mobile message is connected.
7, commercial promotions platform according to claim 6, it is characterized in that: described commodity sample is made up of several, all be provided with the scrambler and the signal projector of independent information on each commodity sample, the gauge tap of corresponding described collection commodity sample mobile message is by receiver and decoding.
8, commercial promotions platform according to claim 6, it is characterized in that: the showing stand of described commodity sample correspondence is provided with touch-switch, and the touch-switch correspondence is connected in central processing unit.
9, commercial promotions platform according to claim 7, it is characterized in that: described commodity sample is provided with the digital intelligent chip, and showing stand is other to be provided with the digital intelligent chip reader, and is electrically connected with central processing unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100289859A CN101339715B (en) | 2007-07-03 | 2007-07-03 | Advertisement demonstration method and promotion desk applying the method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100289859A CN101339715B (en) | 2007-07-03 | 2007-07-03 | Advertisement demonstration method and promotion desk applying the method |
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| Publication Number | Publication Date |
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| CN101339715A true CN101339715A (en) | 2009-01-07 |
| CN101339715B CN101339715B (en) | 2011-08-31 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2007100289859A Expired - Fee Related CN101339715B (en) | 2007-07-03 | 2007-07-03 | Advertisement demonstration method and promotion desk applying the method |
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Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2951309A1 (en) * | 2009-10-12 | 2011-04-15 | Valeo Systemes Thermiques | Device for displaying product e.g. heat exchanger in sitting-room, has display device displaying virtual image of displaying product on projection screen, where display device is positioned at proximity of projection screen |
| CN103005917A (en) * | 2011-09-20 | 2013-04-03 | 苏州宝时得电动工具有限公司 | Commodity display case and commodity display method |
| CN104143156A (en) * | 2013-05-06 | 2014-11-12 | 上海科斗电子科技有限公司 | Intelligent entity trading system |
| CN105047112A (en) * | 2015-05-22 | 2015-11-11 | 智提有限公司 | System and method for article display and media playing |
| CN105099892A (en) * | 2015-08-07 | 2015-11-25 | 许继电气股份有限公司 | Information issuing method used for charging pile |
| CN106815751A (en) * | 2015-12-01 | 2017-06-09 | 大唐移动通信设备有限公司 | A kind of merchandise display system and method |
| CN107307684A (en) * | 2017-06-19 | 2017-11-03 | 太仓市微贯机电有限公司 | A kind of facilitation display shelf and its method of work with Telescopic |
| CN107392737A (en) * | 2017-08-28 | 2017-11-24 | 北京京东金融科技控股有限公司 | The method and terminal of Item Information displaying |
| CN107705163A (en) * | 2017-08-16 | 2018-02-16 | 创纪之源科技（深圳）有限公司 | Intelligent shopping guide system and method |
| CN108877493A (en) * | 2018-05-28 | 2018-11-23 | 江苏贝尔装饰材料有限公司 | Method for exhibiting data and device |
| CN109272392A (en) * | 2018-11-08 | 2019-01-25 | 黑天鹅智能科技（福建）有限公司 | Control system, device and control method for assisting autonomous purchasing of shoes |
| CN109429107A (en) * | 2017-09-01 | 2019-03-05 | 广州市皓品信息科技有限公司 | The video broadcasting method and device of intelligent showcase based on light sensor |
| CN110060609A (en) * | 2018-01-18 | 2019-07-26 | 北京京东金融科技控股有限公司 | A kind of intelligence display systems and method |
Family Cites Families (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2002163722A (en) * | 2000-11-29 | 2002-06-07 | Kojima Co Ltd | Method, device, and portable terminal for merchandise sales management |
| CN1746947A (en) * | 2004-09-09 | 2006-03-15 | 上海微妙网络信息系统有限公司 | Multi-medium network display platform |
| JP4848691B2 (en) * | 2005-07-12 | 2011-12-28 | 日本電気株式会社 | Portable terminal, information server, lighting device, information distribution system, information acquisition method and program |
-
2007
- 2007-07-03 CN CN2007100289859A patent/CN101339715B/en not_active Expired - Fee Related
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FR2951309A1 (en) * | 2009-10-12 | 2011-04-15 | Valeo Systemes Thermiques | Device for displaying product e.g. heat exchanger in sitting-room, has display device displaying virtual image of displaying product on projection screen, where display device is positioned at proximity of projection screen |
| CN103005917A (en) * | 2011-09-20 | 2013-04-03 | 苏州宝时得电动工具有限公司 | Commodity display case and commodity display method |
| CN104143156A (en) * | 2013-05-06 | 2014-11-12 | 上海科斗电子科技有限公司 | Intelligent entity trading system |
| CN105047112A (en) * | 2015-05-22 | 2015-11-11 | 智提有限公司 | System and method for article display and media playing |
| CN105099892A (en) * | 2015-08-07 | 2015-11-25 | 许继电气股份有限公司 | Information issuing method used for charging pile |
| CN106815751A (en) * | 2015-12-01 | 2017-06-09 | 大唐移动通信设备有限公司 | A kind of merchandise display system and method |
| CN107307684A (en) * | 2017-06-19 | 2017-11-03 | 太仓市微贯机电有限公司 | A kind of facilitation display shelf and its method of work with Telescopic |
| CN107705163A (en) * | 2017-08-16 | 2018-02-16 | 创纪之源科技（深圳）有限公司 | Intelligent shopping guide system and method |
| CN107392737A (en) * | 2017-08-28 | 2017-11-24 | 北京京东金融科技控股有限公司 | The method and terminal of Item Information displaying |
| CN109429107A (en) * | 2017-09-01 | 2019-03-05 | 广州市皓品信息科技有限公司 | The video broadcasting method and device of intelligent showcase based on light sensor |
| CN110060609A (en) * | 2018-01-18 | 2019-07-26 | 北京京东金融科技控股有限公司 | A kind of intelligence display systems and method |
| CN108877493A (en) * | 2018-05-28 | 2018-11-23 | 江苏贝尔装饰材料有限公司 | Method for exhibiting data and device |
| CN109272392A (en) * | 2018-11-08 | 2019-01-25 | 黑天鹅智能科技（福建）有限公司 | Control system, device and control method for assisting autonomous purchasing of shoes |
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|---|---|
| CN101339715B (en) | 2011-08-31 |
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Owner name: GUANGDONG PRETTY SUN LIGHT-BOXES + POP DISPLAY MFG Free format text: FORMER OWNER: HU XIAOPING Effective date: 20120420 |
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Effective date of registration: 20120420 Address after: Beijiao District Shunde town Bijiang community neighborhood committee Bijiang Industrial Zone Industrial Road 528311 Guangdong city of Foshan Province, No. 1 Patentee after: GUANGDONG PRETTY SUN PHOTOVOLTAIC TECHNOLOGY CO.,LTD. Address before: 528311 Guangdong province Foshan city Beijiao District Shunde town Changning Bijiang Road No. 44 Patentee before: Hu Xiaoping |
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Granted publication date: 20110831 |
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