CN107995516B - Method and device for displaying articles in interactive video - Google Patents
Method and device for displaying articles in interactive video Download PDFInfo
- Publication number
- CN107995516B CN107995516B CN201711258290.XA CN201711258290A CN107995516B CN 107995516 B CN107995516 B CN 107995516B CN 201711258290 A CN201711258290 A CN 201711258290A CN 107995516 B CN107995516 B CN 107995516B
- Authority
- CN
- China
- Prior art keywords
- target image
- video
- target
- hot spot
- target video
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
- 238000000034 method Methods 0.000 title claims abstract description 56
- 230000002452 interceptive effect Effects 0.000 title claims abstract description 25
- 230000009191 jumping Effects 0.000 claims description 10
- 238000007781 pre-processing Methods 0.000 claims description 10
- 238000013507 mapping Methods 0.000 claims description 9
- 230000000694 effects Effects 0.000 abstract description 6
- 230000003993 interaction Effects 0.000 abstract description 4
- 238000010586 diagram Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000000007 visual effect Effects 0.000 description 1
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- General Health & Medical Sciences (AREA)
- Health & Medical Sciences (AREA)
- Databases & Information Systems (AREA)
- Social Psychology (AREA)
- Human Computer Interaction (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- User Interface Of Digital Computer (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
According to the method and the device for displaying the object in the interactive video, in the playing process of the target video, when the target image is detected in the video frame of the target video, the hot spot icon of the target image is displayed in the area corresponding to the target image on the floating layer of the target video, after the hot spot icon is controlled to track the motion track of the target image in the target video for a period of time, the hot spot icon of the target image is displayed in the preset area in the floating layer of the target video, the interestingness of displaying the hot spot icon is increased, the attention of a user is attracted, and the prompt of the user is pointed. The dynamic display effect of the hot spot icon attracts a user to click the hot spot icon, and when a selection instruction of the user for the hot spot icon is received, the information floating layer of the target image is displayed in the playing interface of the target video, so that better video interaction experience is brought to the user.
Description
The present application claims priority of domestic application with the title "a method and apparatus for displaying an item in an interactive video" filed by the chinese patent office on 21/11/2017 with the application number of 201711166415.6, the entire contents of which are incorporated herein by reference.
Technical Field
The invention relates to the technical field of internet, in particular to a method and a device for displaying articles in an interactive video.
Background
With the development of internet technology, watching videos through a browser or a video playing platform becomes a main entertainment mode for people.
With the increase of users watching network videos, the advertising value of the network videos is continuously increased. Generally, some advertisements are inserted before the video is played, or advertisement information of the commodity is displayed in a certain fixed area of the video in a corner mark or pop-up advertisement mode in the playing process of the video, and a user can jump to a detailed display page of the advertisement commodity by clicking a label in an advertisement playing interface or clicking the corner mark or pop-up advertisement in the fixed area.
However, the existing advertisement form is lack of interest, hardly attracts the attention of users, and the advertisement putting effect is not ideal.
Disclosure of Invention
In view of the above, the present invention provides a method and an apparatus for displaying an article in an interactive video, in which a hot spot icon of a target image is displayed on the target image in the video during a video playing process, and flies to a fixed area of the video after following the target image in the video for a period of time, so that the interest of displaying the hot spot icon is increased, the attention of a user is attracted, and the prompt of the user is more targeted.
In order to achieve the above purpose, the invention provides the following specific technical scheme:
a method for displaying an article in an interactive video comprises the following steps:
in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
controlling the hot spot icon to track the motion track of the target image in the target video within a first preset time period;
displaying a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
and when a user selects the hot spot icon, displaying an information floating layer of the target image in a playing interface of the target video.
Preferably, before playing the target video, the method further comprises:
and preprocessing the target video, and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video.
Preferably, the controlling the hotspot icon to track the motion track of the target image in the target video in the first preset time period includes:
judging whether the target image can be detected in the video frame of the target video within the first preset time period;
if yes, controlling the hot spot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm;
and if not, triggering and executing the hot spot icon of the target image displayed in the preset area in the floating layer of the target video within a second preset time period.
Preferably, the information floating layer of the target image comprises an external link of the target image;
after the information floating layer of the target image is displayed in the playing interface of the target video, the method further comprises the following steps:
and when a click instruction of the user on the external link is received, jumping to a page corresponding to the external link.
Preferably, the method further comprises:
and after the target image is tracked by the hot spot icon, controlling the hot spot icon to dynamically move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period.
Preferably, after the information floating layer of the target image is displayed in the playing interface of the target video, the method further includes:
and pausing the playing of the target video.
A display device for displaying an item in an interactive video, comprising:
the first display unit is used for displaying a hot spot icon of a target image in an area corresponding to the target image on a floating layer of the target video when the target image is detected in a video frame of the target video in the playing process of the target video;
the tracking control unit is used for controlling the hot spot icon to track the motion track of the target image in the target video in a first preset time period;
the second display unit is used for displaying the hot spot icon of the target image in a preset area in the floating layer of the target video within a second preset time period;
and the third display unit is used for displaying the information floating layer of the target image in the playing interface of the target video when receiving a selection instruction of the user on the hot spot icon.
Preferably, the apparatus further comprises:
and the preprocessing unit is used for preprocessing the target video and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video.
Preferably, the tracking control unit includes:
a determining subunit, configured to determine, within the first preset time period, whether the target image can be detected in a video frame of the target video; if yes, triggering a tracking control subunit, and if not, triggering the second display unit;
and the tracking control subunit is used for controlling the hotspot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm.
Preferably, the information floating layer of the target image comprises an external link of the target image; the device further comprises:
and the jumping unit is used for jumping to a page corresponding to the external link when a click instruction of a user on the external link is received.
Preferably, the apparatus further comprises:
and the moving unit is used for controlling the hot spot icon to dynamically move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period after the target image is tracked by the hot spot icon.
Preferably, the apparatus further comprises:
and the pause playing unit is used for pausing and playing the target video.
Compared with the prior art, the invention has the following beneficial effects:
according to the method and the device for displaying the object in the interactive video, provided by the invention, in the playing process of the target video, when the target image is detected in the video frame of the target video, the hot spot icon of the target image is displayed in the area corresponding to the target image on the floating layer of the target video, and after the hot spot icon is controlled to track the motion track of the target image in the target video for a period of time, the hot spot icon of the target image is displayed in the preset area in the floating layer of the target video, so that the interest of displaying the hot spot icon is increased, the attention of a user is attracted, and the prompt of the user is more pointed. The dynamic display effect of the hot spot icon attracts a user to click the hot spot icon, and when a selection instruction of the user for the hot spot icon is received, the information floating layer of the target image is displayed in the playing interface of the target video, so that better video interaction experience is brought to the user.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of a method for displaying an article in an interactive video according to an embodiment of the present invention;
FIG. 2-a is a schematic diagram of a hotspot icon display disclosed in an embodiment of the present invention;
FIG. 2-b is a schematic diagram of an information floating layer display of a target image according to an embodiment of the disclosure;
FIG. 3 is a flowchart of another method for displaying items in an interactive video according to an embodiment of the present disclosure;
FIG. 4 is a flowchart of a method for displaying an item in an interactive video according to an embodiment of the present disclosure;
FIG. 5 is a flowchart of another method for displaying items in an interactive video according to an embodiment of the present disclosure;
fig. 6 is a schematic structural diagram of a display apparatus for displaying an article in an interactive video according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a flowchart illustrating a method for displaying an article in an interactive video according to the present embodiment, where the method specifically includes the following steps:
s101: in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
the target video is a video which is played currently and is subjected to preprocessing. The target video may be any content or type of video, such as a teaching video, a product description video, an online shopping video, an advertising video, and so forth. The target video can be played in mainstream browsers such as a PC browser, an IOS and android APP, a mobile terminal H5 page, a WeChat browser and a QQ browser, and can also be played in any existing video playing platform.
The target image is an image of an article to be promoted in a video frame of the target video, and the hot spot icon is a thumbnail icon similar to the target image in shape. If the to-be-promoted article is a tie of a certain brand, the target image is an image of the tie of the certain brand, and the hot spot icon of the target image is a thumbnail icon of the tie shape.
There may be a plurality of target images in the same video frame in the target video, and each target image corresponds to a unique hot spot icon.
S102: controlling the hot spot icon to track the motion track of the target image in the target video within a first preset time period;
the first preset time period is a time period after the hot spot icon is displayed, and the hot spot icon tracks the movement track of the target image in the target video in the first preset time period, so that the hot spot icon is always displayed in the area, corresponding to the target image, on the floating layer of the target video.
S103: displaying a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
the preset area can be any one area in a floating layer of the target video, and if a plurality of target images exist in the target video, the hot spot icon corresponding to each target image is displayed in the preset area.
The ending time of the first preset time period is before the starting time of the second preset time period, and the target image may or may not be in the target video in the second preset time period.
S104: and when a user selects the hot spot icon, displaying an information floating layer of the target image in a playing interface of the target video.
The selected instruction may be a user control cursor staying on the hot spot icon, a user clicking the hot spot icon by using a mouse, or a touch instruction of the user on the hot spot icon.
In the display process of the hot spot icon, the hot spot icon can be selected no matter in the process of dynamically tracking the target image or in the process of displaying the preset area.
The size and position of the information floating layer can be preset, and are not limited specifically herein.
The information floating layer of the target image comprises simple introduction information of the target image, and when the target image is a tie of a certain brand, the information floating layer of the target image can be a picture and a simple introduction of the tie.
After the information floating layer of the target image is displayed in the playing interface of the target video, the playing of the target video can be paused or continued.
To further illustrate the technical solution of the above embodiment, please refer to fig. 2-a, in which the target image is a brand necktie and the hot spot icon is a necktie thumbnail icon in fig. 2-a. In fig. 2-b, the left side is a preset area in the floating layer of the target video, in which a hot spot icon of a certain brand of tie is displayed, and the right side is an information floating layer of the target image displayed when the user selects the hot spot icon.
The embodiment discloses a method for displaying articles in an interactive video, which comprises the steps of displaying a hot spot icon of a target image in an area corresponding to the target image on a floating layer of the target video when the target image is detected in a video frame of the target video in the playing process of the target video, controlling the hot spot icon to track a motion track of the target image in the target video for a period of time, and displaying the hot spot icon of the target image in a preset area in the floating layer of the target video, so that the interest of displaying the hot spot icon is increased, the attention of a user is attracted, and the prompt of the user is more pointed. The dynamic display effect of the hot spot icon attracts a user to click the hot spot icon, and when a selection instruction of the user for the hot spot icon is received, the information floating layer of the target image is displayed in the playing interface of the target video, so that better video interaction experience is brought to the user.
Referring to fig. 3, on the basis of the above embodiment, the embodiment discloses another method for displaying an article in an interactive video, which specifically includes the following steps:
s201: preprocessing the target video, and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video;
the target video can be provided with a plurality of target images, and each target image corresponds to a unique hot spot icon. And in the playing process of the target video, when the target image is detected, the mapping relation between the target image and the hot icon can be called, and the hot icon corresponding to the target image is displayed.
S202: in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
s203: controlling the hot spot icon to track the motion track of the target image in the target video within a first preset time period;
s204: displaying a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
s205: and when a user selects the hot spot icon, displaying an information floating layer of the target image in a playing interface of the target video.
In the method for displaying an article in an interactive video, a target video is preprocessed, and a mapping relation between a target image and a hot spot icon in a video frame of the target video is established, so that the hot spot icon is displayed when the target image is detected in a playing process of the target video.
Referring to fig. 4, fig. 4 is a flowchart illustrating another method for displaying an item in an interactive video, which includes the following steps:
s301: in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
s302: judging whether the target image can be detected in the video frame of the target video within the first preset time period; if yes, executing S303, otherwise, executing S304;
s303: controlling the hot spot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm;
s304: triggering and executing the hot spot icon for displaying the target image in a preset area in the floating layer of the target video within a second preset time period;
s305: and when a user selects the hot spot icon, displaying an information floating layer of the target image in a playing interface of the target video.
In the method for displaying an article in an interactive video disclosed in this embodiment, the hot spot icon is dynamically controlled to track the motion track of the target image in the target video within a first preset time period, and when the target image is not displayed in the target video before the first preset time period ends, the hot spot icon of the target image is displayed in a preset area in a floating layer of the target video in advance, so that flexible display of the hot spot icon is realized.
Referring to fig. 5, fig. 5 is a flowchart illustrating another method for displaying an article in a moving video according to the present embodiment, where the method specifically includes:
s401: in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
s402: controlling the hot spot icon to track the motion track of the target image in the target video within a first preset time period;
s403: after the target image is tracked by the hot spot icon, controlling the hot spot icon to dynamically move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period;
the preset animation can be any animation effect of rotation, flash and the like.
And controlling the hot spot icon to move to a preset area in a floating layer of the target video in a preset animation mode, and giving a visual effect to a user that the hot spot icon flies to the preset area.
S404: displaying a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
s405: when a user selection instruction of the hotspot icon is received, displaying an information floating layer of the target image in a playing interface of the target video;
s406: and when a click instruction of a user on the external link is received, jumping to a page corresponding to the external link, wherein the information floating layer of the target image comprises the external link of the target image.
The mapping relationship between the external links and the pages is established in advance, and it can be understood that each external link corresponds to one target image.
The external link may be a detailed introduction webpage of the target image, for example, the target image is a tie of a certain brand, the external link is an official website address of the tie of a certain brand, and the external link may also be a shopping link of the tie of a certain brand.
According to the method for displaying the articles in the interactive video, after the target image is tracked by the hot spot icon, the hot spot icon is controlled to move to the preset area in the floating layer of the target video in the form of the preset animation, so that the interestingness of hot spot icon display is enhanced, and a user is attracted to click. And when a click instruction of the user on the external link is received, jumping to a page corresponding to the external link, so that the user can further know or purchase an article corresponding to the target image.
Referring to fig. 6, the present embodiment correspondingly discloses a display apparatus for displaying an article in an interactive video, which includes:
a first display unit 501, configured to, in a playing process of a target video, when a target image is detected in a video frame of the target video, display a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video;
a tracking control unit 502, configured to control the hot spot icon to track a motion trajectory of the target image in the target video within a first preset time period;
a second display unit 503, configured to display a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
a third display unit 504, configured to display an information floating layer of the target image in a play interface of the target video when a command that the user selects the hot spot icon is received.
Preferably, the apparatus further comprises:
and the preprocessing unit is used for preprocessing the target video and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video.
Preferably, the tracking control unit 502 includes:
a determining subunit, configured to determine, within the first preset time period, whether the target image can be detected in a video frame of the target video; if yes, triggering a tracking control subunit, and if not, triggering the second display unit;
and the tracking control subunit is used for controlling the hotspot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm.
Preferably, the information floating layer of the target image comprises an external link of the target image; the device further comprises:
and the jumping unit is used for jumping to a page corresponding to the external link when a click instruction of a user on the external link is received.
Preferably, the apparatus further comprises:
and the moving unit is used for controlling the hot spot icon to move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period after the target image is tracked by the hot spot icon.
Preferably, the apparatus further comprises:
and the pause playing unit is used for pausing and playing the target video.
According to the display device for the objects in the interactive video, in the playing process of the target video, when the target image is detected in the video frame of the target video, the hot spot icon of the target image is displayed in the area corresponding to the target image on the floating layer of the target video, the hot spot icon of the target image is displayed in the preset area in the floating layer of the target video after the hot spot icon is controlled to track the motion track of the target image in the target video for a period of time, the interestingness of displaying the hot spot icon is increased, the attention of a user is attracted, and the prompt of the user is more pointed. The dynamic display effect of the hot spot icon attracts a user to click the hot spot icon, and when a selection instruction of the user for the hot spot icon is received, the information floating layer of the target image is displayed in the playing interface of the target video, so that better video interaction experience is brought to the user.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (12)
1. A method for displaying an article in an interactive video is characterized by comprising the following steps:
in the playing process of a target video, when a target image is detected in a video frame of the target video, displaying a hot spot icon of the target image in an area corresponding to the target image on a floating layer of the target video, wherein the hot spot icon of the target image is a thumbnail icon similar to the target image in shape;
controlling the hot spot icon to track the motion track of the target image in the target video within a first preset time period;
displaying a hot spot icon of the target image in a preset area in a floating layer of the target video within a second preset time period;
and when a user selects the hot spot icon, displaying an information floating layer of the target image in a playing interface of the target video.
2. The method of claim 1, wherein prior to playing the target video, the method further comprises:
and preprocessing the target video, and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video.
3. The method of claim 1, wherein the controlling the hotspot icon to track the motion track of the target image in the target video in a first preset time period comprises:
judging whether the target image can be detected in the video frame of the target video within the first preset time period;
if yes, controlling the hot spot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm;
and if not, triggering and executing the hot spot icon of the target image displayed in the preset area in the floating layer of the target video within a second preset time period.
4. The method of claim 3, wherein the floating layer of information of the target image comprises an external link to the target image;
after the information floating layer of the target image is displayed in the playing interface of the target video, the method further comprises the following steps:
and when a click instruction of the user on the external link is received, jumping to a page corresponding to the external link.
5. The method according to claim 1 or 3, characterized in that the method further comprises:
and after the target image is tracked by the hot spot icon, controlling the hot spot icon to dynamically move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period.
6. The method of claim 1, wherein after displaying the information floating layer of the target image in the playing interface of the target video, the method further comprises:
and pausing the playing of the target video.
7. A display device for displaying articles in an interactive video, comprising:
the first display unit is used for displaying a hot spot icon of a target image in an area corresponding to the target image on a floating layer of the target video when the target image is detected in a video frame of the target video in the playing process of the target video, wherein the hot spot icon of the target image is a thumbnail icon with a shape similar to that of the target image;
the tracking control unit is used for controlling the hot spot icon to track the motion track of the target image in the target video in a first preset time period;
the second display unit is used for displaying the hot spot icon of the target image in a preset area in the floating layer of the target video within a second preset time period;
and the third display unit is used for displaying the information floating layer of the target image in the playing interface of the target video when receiving a selection instruction of the user on the hot spot icon.
8. The apparatus of claim 7, further comprising:
and the preprocessing unit is used for preprocessing the target video and establishing a mapping relation between a target image and a hot spot icon in a video frame of the target video.
9. The apparatus of claim 7, wherein the tracking control unit comprises:
a determining subunit, configured to determine, within the first preset time period, whether the target image can be detected in a video frame of the target video; if yes, triggering a tracking control subunit, and if not, triggering the second display unit;
and the tracking control subunit is used for controlling the hotspot icon to track the motion track of the target image in the target video according to a preset motion recognition algorithm.
10. The apparatus of claim 7, wherein the floating layer of information of the target image comprises an external link of the target image; the device further comprises:
and the jumping unit is used for jumping to a page corresponding to the external link when a click instruction of a user on the external link is received.
11. The apparatus of claim 7 or 9, further comprising:
and the moving unit is used for controlling the hot spot icon to dynamically move to a preset area in a floating layer of the target video in a preset animation mode in a third preset time period after the target image is tracked by the hot spot icon.
12. The apparatus of claim 7, further comprising:
and the pause playing unit is used for pausing and playing the target video.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711166415 | 2017-11-21 | ||
| CN2017111664156 | 2017-11-21 |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107995516A CN107995516A (en) | 2018-05-04 |
| CN107995516B true CN107995516B (en) | 2021-01-22 |
Family
ID=62035398
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711258290.XA Expired - Fee Related CN107995516B (en) | 2017-11-21 | 2017-12-04 | Method and device for displaying articles in interactive video |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107995516B (en) |
Families Citing this family (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109919978B (en) * | 2018-11-12 | 2021-03-16 | 中国科学院自动化研究所 | Visual tracking method and system of information fusion regulated by thalamus attention mechanism |
| CN111757185B (en) * | 2019-03-29 | 2022-04-26 | 理光软件研究所（北京）有限公司 | Video playing method and device |
| CN111615007A (en) * | 2020-05-27 | 2020-09-01 | 北京达佳互联信息技术有限公司 | Video display method, device and system |
| CN111669639A (en) * | 2020-06-15 | 2020-09-15 | 北京字节跳动网络技术有限公司 | Display method and device of movable entrance, electronic equipment and storage medium |
| CN113301441B (en) * | 2021-05-21 | 2023-02-03 | 北京字跳网络技术有限公司 | Application program interaction method and device and electronic equipment |
| CN115334346A (en) * | 2022-08-08 | 2022-11-11 | 北京达佳互联信息技术有限公司 | Interface display method, video publishing method, video editing method and device |
Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6570586B1 (en) * | 1999-09-03 | 2003-05-27 | Isurftv | Bandwidth effective method for communicating interactive links |
| CN101288069A (en) * | 2005-10-14 | 2008-10-15 | 微软公司 | Clickable video hyperlink |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
| CN103188573A (en) * | 2012-04-01 | 2013-07-03 | 上海锐开信息科技有限公司 | Display system with shopping chaining function |
| CN103402130A (en) * | 2013-07-24 | 2013-11-20 | Tcl集团股份有限公司 | Method and system for displaying advertisement in video |
| CN105681918A (en) * | 2015-09-16 | 2016-06-15 | 乐视致新电子科技（天津）有限公司 | Method and system for presenting article relevant information in video stream |
| CN106254925A (en) * | 2016-08-01 | 2016-12-21 | 乐视控股（北京）有限公司 | Destination object extracting method based on video identification, equipment and system |
Family Cites Families (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020120934A1 (en) * | 2001-02-28 | 2002-08-29 | Marc Abrahams | Interactive television browsing and buying method |
| AU2010314752A1 (en) * | 2009-11-07 | 2012-05-03 | Fluc Pty Ltd | System and method of advertising for objects displayed on a webpage |
| KR101682710B1 (en) * | 2009-11-17 | 2016-12-05 | 엘지전자 주식회사 | Advertising using a network television |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
-
2017
- 2017-12-04 CN CN201711258290.XA patent/CN107995516B/en not_active Expired - Fee Related
Patent Citations (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6570586B1 (en) * | 1999-09-03 | 2003-05-27 | Isurftv | Bandwidth effective method for communicating interactive links |
| CN101288069A (en) * | 2005-10-14 | 2008-10-15 | 微软公司 | Clickable video hyperlink |
| CN101699863A (en) * | 2009-10-29 | 2010-04-28 | 孙剑 | Method for delivering advertisement in video |
| CN103188573A (en) * | 2012-04-01 | 2013-07-03 | 上海锐开信息科技有限公司 | Display system with shopping chaining function |
| CN103402130A (en) * | 2013-07-24 | 2013-11-20 | Tcl集团股份有限公司 | Method and system for displaying advertisement in video |
| CN105681918A (en) * | 2015-09-16 | 2016-06-15 | 乐视致新电子科技（天津）有限公司 | Method and system for presenting article relevant information in video stream |
| CN106254925A (en) * | 2016-08-01 | 2016-12-21 | 乐视控股（北京）有限公司 | Destination object extracting method based on video identification, equipment and system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107995516A (en) | 2018-05-04 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107995516B (en) | Method and device for displaying articles in interactive video | |
| CN102630048B (en) | Media video advertisement playing method and system based on information network | |
| CN107341018B (en) | Method and device for continuously displaying view after page switching | |
| US20130086609A1 (en) | Integration of an Interactive Virtual Toy Box Advertising Unit and Digital Media Content | |
| US9665965B2 (en) | Video-associated objects | |
| US20080163283A1 (en) | Broadband video with synchronized highlight signals | |
| US20150033192A1 (en) | Method for creating effective interactive advertising content | |
| US20140136314A1 (en) | Interactive Technology for Conversational Marketing in Mobile Devices | |
| US20130166393A1 (en) | Advertisement providing system and method for providing mobile display advertisement | |
| CN103414940A (en) | System and method for playing interactive internet video advertisements | |
| CN105282573B (en) | Embedded information processing method, client, server and storage medium | |
| CN103930885A (en) | Measuring web page rendering time | |
| CN103108248A (en) | Interactive video implement method and system using the same | |
| US20140188606A1 (en) | Systems and methods for advertising on virtual keyboards | |
| US9704180B2 (en) | Distribution device, terminal device, distribution method, and non-transitory computer readable storage medium | |
| US20160110884A1 (en) | Systems and methods for identifying objects within video content and associating information with identified objects | |
| US11025734B2 (en) | Information processing method, terminal, server, and computer storage medium | |
| WO2010035267A1 (en) | A system and method for precision placement of in-game dynamic advertising in computer games | |
| WO2023011244A1 (en) | Control method and apparatus for multimedia content display, electronic device, and medium | |
| US20230419366A1 (en) | Method for serving interactive content to a user | |
| WO2014145888A4 (en) | 3d mobile and connected tv ad trafficking system | |
| US20240273732A1 (en) | Method, apparatus, computer device and storage medium for image display | |
| CN113301421A (en) | Live broadcast clip display method and device, storage medium and electronic equipment | |
| CN104049873A (en) | Mobile Display Device With Flip-screen Functionality | |
| CN103713921B (en) | A kind of document play-back method and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20210122 |