CN113971245A - Information pushing method, device and system - Google Patents
Information pushing method, device and system Download PDFInfo
- Publication number
- CN113971245A CN113971245A CN202111264606.2A CN202111264606A CN113971245A CN 113971245 A CN113971245 A CN 113971245A CN 202111264606 A CN202111264606 A CN 202111264606A CN 113971245 A CN113971245 A CN 113971245A
- Authority
- CN
- China
- Prior art keywords
- information
- user
- user right
- pushing
- terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Databases & Information Systems (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Marketing (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- General Engineering & Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses an information pushing method, device and system, and relates to the technical field of computers. One embodiment of the method comprises: receiving an access request sent by a terminal, wherein the access request indicates terminal characteristic information; acquiring various user right information matched with the terminal characteristic information from one or more service servers; evaluating the priority of various user rights and interests information; and pushing the user right information to the terminal based on the priorities of the various user right information indicated by the evaluation result and a preset pushing strategy. According to the embodiment, the user right information can be pushed for the user according to the user requirement, so that the pushed information is diversified, and the user experience is improved.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to an information push method, apparatus, and system.
Background
With the expansion of internet information, internet users browse commodities through clients such as shopping clients, watch videos through short video clients, and the like, and a large amount of information which is irrelevant or uninteresting to the users is full of the eyes of the users. In order to provide commodities, videos and the like which are interesting to users, personalized information pushing needs to be carried out on different users.
At present, an information push mode is mainly used for pushing information such as commodities and videos which are interested by a user according to user interest characteristics and user behaviors such as commodity purchasing behaviors and video watching behaviors. However, currently, in the client, another important factor that can influence the user to browse the goods or watch the video is the user interest, for example, the user can select the goods desired to be purchased according to the user interest he or she has. However, none of the existing information push methods involves pushing user rights and interests information, which results in single information push.
Disclosure of Invention
In view of this, embodiments of the present invention provide an information pushing method, apparatus, and system, which can push user right information for a user according to a user requirement, so that the pushed information is diversified, thereby improving user experience.
To achieve the above object, according to an aspect of an embodiment of the present invention, there is provided an information pushing method including:
receiving an access request sent by a terminal, wherein the access request indicates terminal characteristic information;
acquiring various user right information matched with the terminal characteristic information from one or more service servers;
evaluating the priority of a plurality of types of user right information;
and pushing the user right information to the terminal based on the priorities of the plurality of types of user right information indicated by the evaluation result and a preset pushing strategy.
Optionally, after the obtaining, from one or more service servers, a plurality of types of user right information matched with the terminal characteristic information, the method further includes:
aiming at each kind of the user right information, coding the user right information according to a service server from which the user right information is sourced and a right type included by the user right information;
the evaluating the priority of the user right information comprises the following steps: and evaluating the priority of the codes corresponding to the user right information.
Optionally, the information pushing method further includes: carrying out standardized coding on each user right type stored by each service server in advance, and constructing a mapping relation between the user right types and standardized coding results;
the encoding the user right information includes:
and mapping corresponding codes for the rights types included in the user rights information according to the mapping relation.
Optionally, the information pushing method further includes: aggregating codes corresponding to a plurality of types of user interest information matched with the access request into an interest list;
the evaluating the priority of the codes corresponding to the user right information comprises the following steps: the priority of the encodings in the equity list is evaluated.
Optionally, the evaluating the priority of the plurality of types of user right information includes:
determining user behavior characteristics and a user portrait corresponding to the terminal characteristic information;
calculating a score for each of the user equity information based on the user behavior characteristics and the user representation;
and determining the priority of the user interest information according to the score of the user interest information.
Optionally, the push policy includes:
in the case where there is a vacancy in the information presentation bit,
sequentially judging whether the touch information corresponding to the stored user rights information reaches the preset filtering condition according to the priority sequence of the user rights information,
if yes, filtering the user right information and ending the current process;
otherwise, executing the step of pushing the user right information.
Optionally, the preset filtering condition includes:
and the touch times in the current time interval included in the touch information reach a preset time threshold.
Optionally, the information pushing method further includes:
and responding to the trigger of the terminal aiming at the pushed user right information, acquiring the trigger information, and caching the trigger information.
In a second aspect, an embodiment of the present invention provides an information pushing apparatus, including:
the terminal comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for receiving an access request sent by a terminal, and the access request indicates terminal characteristic information;
the information acquisition unit is used for acquiring various user right information matched with the terminal characteristic information from one or more service servers;
the processing and pushing unit is used for evaluating the priority of various user right information; and pushing the user right information to the terminal based on the priorities of the plurality of types of user right information indicated by the evaluation result and a preset pushing strategy.
In a third aspect, an embodiment of the present invention provides an information push system, including: the terminal, the service end and the information pushing device provided by the embodiment of the second aspect.
One embodiment of the above invention has the following advantages or benefits: the method comprises the steps of obtaining various user right information matched with terminal characteristic information indicated by an access request from one or more service servers, evaluating the priority levels of the various user right information to obtain the priority levels of the various user right information, subsequently pushing the user right information to a terminal of a user through the priority levels of the user right information and a pushing strategy, and pushing the user right information to the user according to user requirements so as to diversify the pushed information and improve user experience.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a schematic diagram of a main flow of a method of information push according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of a main flow of evaluating user entitlement information, according to an embodiment of the present invention;
fig. 3 is a schematic diagram of a main flow of encoding user entitlement information according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a main flow of a method of information push according to an embodiment of the present invention;
fig. 5 is a schematic diagram of main units of an information pushing apparatus according to an embodiment of the present invention;
FIG. 6 is a schematic diagram of an information push system according to an embodiment of the invention;
FIG. 7 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 8 is a schematic structural diagram of a computer system suitable for implementing a terminal device or a server according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
In various platforms such as an online shopping platform and a video playing platform, in the prior art, relatively single information is mainly pushed, for example, the online shopping platform pushes commodity information, and the video playing platform pushes video. However, whether the platform is an online shopping platform or a video playing platform, a variety of user rights and interests information can be provided, such as a free fare ticket of a VIP user, a money voucher specific to the VIP user, a full discount ticket of all users, a birthday gift, a virtual article, an old and new product, a movie money voucher specific to the VIP user and watched online, a membership coupon, a video watching coupon, a gift certificate which can be exchanged by a user with a growth value, and the like. That is, the user right information is information on rights possessed or information on offers obtained when purchasing a product or watching a video.
Fig. 1 is a schematic main flow chart of an information pushing method according to an embodiment of the present invention. As shown in fig. 1, the information push method may include the following steps:
step S101: receiving an access request sent by a terminal, wherein the access request indicates terminal characteristic information;
the terminal feature information may include user information such as a user account, a Personal identification number (pin) of a terminal user, and the like, and may also be information of the terminal itself such as a brand, a model, and the like of the terminal.
The terminal can be a mobile terminal, a computer, etc. The terminal may send an access request through the client app or web page.
Step S102: acquiring various user right information matched with the terminal characteristic information from one or more service servers;
the business server is a server for providing business services for users, such as an order management server, a shopping cart management server, a commodity management server, a virtual game server, such as a server for farm games, pasture games, and the like, a member management server, and the like in an e-commerce platform, all of which manage and provide some user rights to the users, for example, the member management server provides member freight free tickets, member exclusive ownership tickets, and the like, and the commodity management server provides old and new rights according to terminal models.
Step S103: evaluating the priority of various user rights and interests information;
the evaluation process is mainly based on the matching degree or similarity between the user interest information and the user behavior characteristics and the user portrait, and the priority of the user interest information is determined. For example, if the matching degree or similarity between the user interest information and the user behavior characteristics and the user portrait is high, the priority of the user interest information is high. The user behavior characteristics and the user portrait can be obtained through the existing characteristic acquisition or characteristic extraction device or system. The specific evaluation process will be described in detail below, and will not be described in detail here.
Step S104: and pushing the user right information to the terminal based on the priorities of the various user right information indicated by the evaluation result and a preset pushing strategy.
The push strategy can be correspondingly set according to the user requirements, so that the information push can be flexibly configured according to the user requirements.
The user right information can be pushed to the terminal by recalling the user right information from the service end.
In the embodiment shown in fig. 1, multiple types of user right information matched with the terminal feature information indicated by the access request are acquired from one or more service servers, the priorities of the multiple types of user right information are evaluated, priorities of the multiple types of user right information are obtained, and subsequently, the user right information is pushed to a terminal of a user through the priorities of the user right information and a push policy, so that the user right information can be pushed to the user according to user requirements, so that the pushed information is diversified, and user experience is improved.
In this embodiment of the present invention, as shown in fig. 2, after the step S102, the information pushing method may further include the following steps:
step S201: aiming at each kind of user right information, coding the user right information according to a service server from which the user right information is sourced and the right type included by the user right information;
generally, the user interest information obtained from the service end is not complete user interest information, but the number of the interest type used by the service end to manage the user interest information. Wherein, different service terminals have different entitlement type numbering rules. The step S201 can perform standardized management on the user right information of different service servers.
The coding structure can be customized according to user requirements. For example, the code is 7 digits, the first three digits of the code represent a service end, and the last four digits of the code represent a rights and interests type. The color of the code can also be set, for example, the color of the first three digits is blue, the color of the last four digits is red, and the like. For example, if the code of the member management server is 101, and the code of the interest type of the member exclusive transport free ticket from the member management server is 1100, the code corresponding to the user interest information is 1011100.
Step S202: and evaluating the priority of the codes corresponding to the various user right information.
The user rights information can be conveniently and uniformly managed by uniformly coding the user rights information. In addition, since various user right information originates from different service terminals, and the structure and expression manner thereof are different, if the priority of the various user right information is directly evaluated, different processing needs to be performed on the user right information originating from different service terminals, which requires a relatively large resource overhead and consumes a relatively long time. Compared with the method for directly evaluating the priority of the multiple user rights and interests information, the method for evaluating the priority of the codes corresponding to the multiple user rights and interests information can process the codes corresponding to the multiple user rights and interests information in the same information processing mode, reduce resource cost and effectively reduce evaluation time.
In this embodiment of the present invention, the information pushing method may further include: carrying out standardized coding on each user interest type stored by each service server in advance, and constructing a mapping relation between the user interest type and a standardized coding result; accordingly, the specific implementation of step S201 may include: and mapping corresponding codes for the rights types included in the user rights information according to the mapping relation.
For example, the constructed mapping relationship is as follows: entitlement 1 maps to code 1, entitlement 2 maps to code 2, entitlement 3 maps to code 3, entitlement 4 maps to code 4, … …. If the various user right information obtained from one or more service servers are respectively: equity 1, equity 2, equity 3, then the mapping result: code 1, code 2, and code 3.
Data isolation between the service server and the device or server for pushing the rights and interests can be realized through the mapping relation, namely the device or server for pushing the rights and interests can be connected with the service server, and user rights and interests information with various structures provided by the service server can be processed in a standardized mode, so that the user rights and interests information can be processed quickly and efficiently.
In this embodiment of the present invention, the information pushing method may further include: aggregating codes corresponding to multiple kinds of user right information matched with the access request into a right list; accordingly, the specific implementation of step S202 may include: the priority of the encodings in the equity list is evaluated.
For example, if the various user right information matched with the access request are right 1, right 2 and right 3, and the mapped codes are code 1, code 2 and code 3, respectively, the structure of the codes aggregated into a right list may include: [ code 1, code 2, and code 3], it is to be noted that the structure may be in the form of a table. Terminal characteristic information, such as [ terminal characteristic information, code 1, code 2, code 3], may also be included in the structure. The user right information corresponding to different terminal characteristic information can be managed standardly through the right list.
It should be noted that after determining the code corresponding to the user interest information and determining the priority and the pushing sequence of the code, the code is converted into the format of the user interest information that can be identified by the service server, so as to recall the user interest information from the service server and fill the recalled information in the corresponding display position.
In an embodiment of the present invention, as shown in fig. 3, the above specific implementation of evaluating priorities of a plurality of types of user right information may include the following steps:
step S301: determining user behavior characteristics and a user portrait corresponding to the terminal characteristic information;
the mode for determining the user behavior characteristics and the user portrait can be that the user behavior characteristics and the user portrait which are pre-stored and matched with the user characteristics are searched from the storage space according to the user characteristics, such as user identification, user pin and the like, included in the terminal characteristic information; or, according to the user characteristics such as user identification, user pin and the like included in the terminal characteristic information, searching the user behavior characteristics and the user portrait which are stored by the business server and matched with the user characteristics from one or more business servers.
Step S302: calculating the score of each user interest information based on the user behavior characteristics and the user portrait;
the process of calculating the score may employ a pre-constructed calculation model. The calculation model can be obtained by using an iterative Decision Tree algorithm (GBDT). Namely, a decision tree is constructed by utilizing the user interest information, the user behavior characteristics and the user portrait, so as to obtain the score of the user interest information based on the decision tree. The process of constructing the decision tree can be implemented by using the prior art. The user behavior characteristics and the user portrait selected for constructing the decision tree can be adjusted according to the service requirements, and all the user behavior characteristics and the user portrait of the user can be selected.
Step S303: and determining the priority of the user interest information according to the score of the user interest information.
Generally, the higher the score of the user entitlement information, the higher the priority of the user entitlement information. Therefore, the user right information may be prioritized from high to low in order of scores from high to low.
In an embodiment of the present invention, the push policy may include: under the condition that the information display position is vacant, sequentially judging whether the touch information corresponding to the stored user rights information reaches the preset filtering condition according to the priority sequence of the various user rights information, if so, filtering the user rights information, and finishing the current process; otherwise, executing the step of pushing the user right information. Wherein, the preset filtering condition may include: the touch times in the current time interval included in the touch information reach a preset time threshold.
Such as: the priority of the user interest information is in the order from high to low: equity 1, equity 2, and equity 3. Wherein, the reach information of the right 1 provides the display position of the right 1 and the time of clicking for the user clicking, and the filtering condition corresponding to the right 1 is as follows: the touch times in the time interval 1 reach a preset time threshold A, the touch times in the time interval 2 reach a preset time threshold B and the like; the touch information of the right 2 is the time for the user to receive the right 2 and the receiving time, and the filtering condition corresponding to the right 2 is as follows: the touch times in the time interval 3 reach a preset time threshold C, the touch times in the time interval 4 reach a preset time threshold D, and the like; the reach information of the interest 3 is the time when the user uses the interest 3 in shopping or watching the video and the time when the user purchases or watches the video, the reach times in the time interval 5 reach a preset time threshold value E, the reach times in the time interval 6 reach a preset time threshold value F, and the like.
If the interest 1 receives the click at the current time, and the current time belongs to the time interval 1, counting the total number of clicks received by the interest 1 in the time interval 1, if the total number reaches a time threshold A, directly filtering the interest 1, and then judging the interest 2; if the total number is less than the time number threshold A, the user interest information of the interest 1 is filled in the display position.
And if the display bit of the user interest information is still vacant, continuing to judge the interest 2. If the last receiving time of the right 2 belongs to a time interval 4, counting the total receiving times of the right 2 in the time interval 4, if the total receiving times reaches a time threshold D, directly filtering the right 2, and then judging the right 3; and if the total number of the draws is smaller than the time number threshold value D, filling the user interest information of the interest 2 into the display position.
And if the display bit of the user interest information is still vacant, continuing to judge the interest 3. If the last shopping time or video watching time of the interest 3 belongs to the time interval 6, counting the total shopping times or video watching times of the interest 3 in the time interval 6, if the total shopping times or video watching times reach a time threshold F, directly filtering the interest 3, and then judging the subsequent interest; and if the total number of the draws is smaller than the time number threshold value F, filling the user interest information of the interest 3 into the display position.
It should be noted that, in the process of displaying the user right information according to the priority, for some user-set user right information that needs to be displayed, the highest-level priority may be directly configured to ensure that the user right information that needs to be displayed is displayed. In addition, the process of judging whether the touch information corresponding to the stored user right information reaches the preset filtering condition can be skipped for the user right information which needs to be displayed, and the user right information is directly displayed at the display position.
In an embodiment of the present invention, the information pushing method may further include: and responding to the trigger of the terminal aiming at the pushed user right information, acquiring the trigger information, and caching the trigger information. The management and statistics of the triggering or operation of various user rights and interests information are realized. The acquisition triggering information can be acquired in a point burying mode. The acquired reach information can be transferred to a database such as a hive database through the MQ, and the reach information of the user can be calculated through an offline task and updated to the cache cloud.
For clearly explaining the information pushing method provided by the embodiment of the present invention, the e-commerce platform is taken as an example for pushing the right information. As shown in fig. 4, the information pushing method may include the following steps:
step S400: the information pushing device pre-constructs a mapping relation between various user right information and standardized codes of a plurality of service terminals;
in this step, the mapping relationship between the user right information and the standardized codes specifically means the mapping relationship between the numbers allocated by the service end to the user right types corresponding to the user right information and the standardized codes, for example, if the service end a is the number 1001 allocated by the user right type of the right 1, the standardized code corresponding to the service end a is 101, and the standardized code corresponding to the number 1001 of the user right type is 1100, then the standardized code of the right 1 is 1011100.
Step S401: the information pushing device stores the mapping relation into a preset bottom layer pool for storage;
step S402: the terminal sends an access request to the service server and the information pushing device respectively;
step S403: the information pushing device acquires various user right information matched with the terminal characteristic information from one or more service servers according to the terminal characteristic information indicated by the access request;
step S404: the information pushing device acquires a code corresponding to each user right information from the bottom layer pool according to the mapping relation;
step S405: the information pushing device calculates the scores of the codes corresponding to the user interest information based on the user behavior characteristics and the user figures corresponding to the terminal characteristic information;
this step is implemented using a pre-constructed decision tree.
Step S406: the information pushing device determines the priority of each user interest information according to the coded score corresponding to each user interest information;
step S407: the information pushing device sequentially judges whether the touch information corresponding to the stored user right information reaches the preset filtering condition according to the priority sequence of the user right information, and if so, the step S408 is executed; otherwise, executing step S409;
the touch times in the current time interval included in the touch information reach a preset time threshold.
Step S408: the information pushing device directly filters the user right information and ends the current process;
step S409: the information pushing device pushes the user right information to the terminal and ends the current process.
Step S410: and the service server sends data corresponding to the access request to the terminal.
The data corresponding to the access request can be video data displayed by a video client, shopping commodities displayed by a shopping client and the like.
Fig. 5 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention. As shown, the information pushing apparatus 500 may include:
a receiving unit 501, configured to receive an access request sent by a terminal, where the access request indicates terminal feature information;
an information obtaining unit 502, configured to obtain multiple types of user right information matched with the terminal feature information from one or more service servers;
a processing and pushing unit 503, configured to evaluate priorities of a plurality of types of user right information; and pushing the user right information to the terminal based on the priorities of the plurality of types of user right information indicated by the evaluation result and a preset pushing strategy.
In this embodiment of the present invention, the processing and pushing unit 503 is further configured to, for each type of user right information, perform encoding on the user right information according to a service server from which the user right information is derived and a right type included in the user right information; and evaluating the priority of the codes corresponding to the various user right information.
In this embodiment of the present invention, the processing and pushing unit 503 is further configured to perform standardized coding on each user interest type stored in each service server in advance, and construct a mapping relationship between the user interest type and a standardized coding result; and mapping corresponding codes for the rights types included in the user rights information according to the mapping relation.
In the embodiment of the present invention, the processing and pushing unit 503 is further configured to aggregate codes corresponding to multiple types of user right information matching with the access request into one right list; the priority of the encodings in the equity list is evaluated.
In the embodiment of the present invention, the processing and pushing unit 503 is further configured to determine a user behavior characteristic and a user portrait corresponding to the terminal characteristic information; calculating the score of each user interest information based on the user behavior characteristics and the user portrait; and determining the priority of the user interest information according to the score of the user interest information.
In this embodiment of the present invention, the push policy preset by the processing and pushing unit 503 includes: under the condition that the information display position is vacant, sequentially judging whether the touch information corresponding to the stored user rights information reaches the preset filtering condition according to the priority sequence of the various user rights information, if so, filtering the user rights information, and finishing the current process; otherwise, executing the step of pushing the user right information.
In the embodiment of the present invention, the filtering conditions preset by the processing and pushing unit 503 include: the touch times in the current time interval included in the touch information reach a preset time threshold.
In this embodiment of the present invention, the processing and pushing unit 503 is further configured to, in response to a trigger of the terminal for the pushed user right information, acquire the trigger information, and cache the trigger information.
The information pushing device can be directly mounted on the existing pushing system, or a new server can be selected.
As shown in fig. 6, an embodiment of the present invention provides an information push system 600, where the information push system 600 may include: the terminal 601, the service end 602, and the information pushing apparatus 500 provided in any of the above embodiments.
Fig. 7 shows an exemplary system architecture 700 of an information pushing method or an information pushing apparatus to which an embodiment of the present invention can be applied.
As shown in fig. 7, the system architecture 700 may include terminal devices 701, 702, 703, a network 704, an information push server 705, and a service server 706. The network 704 is used to provide a medium for communication links between the terminal devices 701, 702, 703 and the information push server 505, between the information push server 505 and the service server 706, and between the terminal devices 701, 702, 703 and the service server 706. Network 704 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 701, 702, 703 to interact with the information push server 705 via the network 704 to receive or send messages or the like. Such as sending an access request to the information push server 705, receiving user right information pushed by the information push server 705, and the like.
The user may also use the terminal devices 701, 702, 703 to interact with a service server 706 over a network 704 to receive or send messages or the like. Such as sending an access request, a purchase request, etc. to the service server 705, receiving information related to the access request, purchase request, etc. sent by the service server 705, etc.
The terminal devices 701, 702, 703 may have installed thereon various communication client applications, such as a shopping-like application, a web browser application, a search-like application, an instant messaging tool, a mailbox client, social platform software, etc. (by way of example only).
The terminal devices 701, 702, 703 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The information push server 705 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 701, 702, 703. The background management server may analyze and perform other processing on the received data such as the user characteristic information, push user right information that is relatively concerned by the user for the user from the acquired various user right information, and feed back a processing result (for example, target push information, right information — only an example) to the terminal device.
The business server 706 may be a server providing various services, such as a background management server (for example only) providing support for shopping-like websites browsed by users using the terminal devices 701, 702, 703. The backend management server may analyze and perform other processing on the received data such as payment and product access, and feed back a processing result (for example, information that payment is successful, product information, just an example) to the terminal device.
It should be noted that the information pushing method provided by the embodiment of the present invention is generally executed by the information pushing server 705, and accordingly, the information pushing apparatus is generally disposed in the server 705.
It should be understood that the number of terminal devices, networks, and servers in fig. 7 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 8, shown is a block diagram of a computer system 800 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 8 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 8, the computer system 800 includes a Central Processing Unit (CPU)801 that can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)802 or a program loaded from a storage section 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data necessary for the operation of the system 800 are also stored. The CPU 801, ROM 802, and RAM 803 are connected to each other via a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.
The following components are connected to the I/O interface 805: an input portion 806 including a keyboard, a mouse, and the like; an output section 807 including a signal such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 808 including a hard disk and the like; and a communication section 809 including a network interface card such as a LAN card, a modem, or the like. The communication section 809 performs communication processing via a network such as the internet. A drive 810 is also connected to the I/O interface 805 as necessary. A removable medium 811 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 810 as necessary, so that a computer program read out therefrom is mounted on the storage section 808 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 809 and/or installed from the removable medium 811. The computer program executes the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 801.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in the embodiments of the present invention may be implemented by software or hardware. The described units may also be provided in a processor, and may be described as: a processor comprises a receiving unit, an information acquisition unit and a processing and pushing unit. The names of these units do not in some cases constitute a limitation on the unit itself, and for example, a receiving unit may also be described as a "unit that receives an access request transmitted by a terminal".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: receiving an access request sent by a terminal, wherein the access request indicates terminal characteristic information; acquiring various user right information matched with the terminal characteristic information from one or more service servers; evaluating the priority of various user rights and interests information; and pushing the user right information to the terminal based on the priorities of the various user right information indicated by the evaluation result and a preset pushing strategy.
According to the technical scheme of the embodiment of the invention, the various user right information matched with the terminal characteristic information indicated by the access request is obtained from one or more service servers, the priorities of the various user right information are evaluated to obtain the priorities of the various user right information, and the user right information is pushed to the terminal of the user through the priorities of the user right information and the pushing strategy.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (12)
1. An information pushing method, comprising:
receiving an access request sent by a terminal, wherein the access request indicates terminal characteristic information;
acquiring various user right information matched with the terminal characteristic information from one or more service servers;
evaluating the priority of a plurality of types of user right information;
and pushing the user right information to the terminal based on the priorities of the plurality of types of user right information indicated by the evaluation result and a preset pushing strategy.
2. The information push method according to claim 1, further comprising, after the obtaining, from one or more service servers, a plurality of types of user right information matching the terminal feature information:
aiming at each kind of the user right information, coding the user right information according to a service server from which the user right information is sourced and a right type included by the user right information;
the evaluating the priority of the user right information comprises the following steps: and evaluating the priority of the codes corresponding to the user right information.
3. The information pushing method according to claim 2,
further comprising: carrying out standardized coding on each user right type stored by each service server in advance, and constructing a mapping relation between the user right types and standardized coding results;
the encoding the user right information includes:
and mapping corresponding codes for the rights types included in the user rights information according to the mapping relation.
4. The information push method according to claim 2 or 3,
further comprising: aggregating codes corresponding to a plurality of types of user interest information matched with the access request into an interest list;
the evaluating the priority of the codes corresponding to the user right information comprises the following steps: the priority of the encodings in the equity list is evaluated.
5. The information pushing method according to claim 1, wherein the evaluating the priority of the plurality of types of user right information includes:
determining user behavior characteristics and a user portrait corresponding to the terminal characteristic information;
calculating a score for each of the user equity information based on the user behavior characteristics and the user representation;
and determining the priority of the user interest information according to the score of the user interest information.
6. The information push method according to claim 1 or 5, wherein the push policy comprises:
in the case where there is a vacancy in the information presentation bit,
sequentially judging whether the touch information corresponding to the stored user rights information reaches the preset filtering condition according to the priority sequence of the user rights information,
if yes, filtering the user right information and ending the current process;
otherwise, executing the step of pushing the user right information.
7. The information pushing method according to claim 6, wherein the preset filtering condition includes:
and the touch times in the current time interval included in the touch information reach a preset time threshold.
8. The information pushing method according to claim 6, further comprising:
and responding to the trigger of the terminal aiming at the pushed user right information, acquiring the trigger information, and caching the trigger information.
9. An information pushing apparatus, comprising:
the terminal comprises a receiving unit, a processing unit and a processing unit, wherein the receiving unit is used for receiving an access request sent by a terminal, and the access request indicates terminal characteristic information;
the information acquisition unit is used for acquiring various user right information matched with the terminal characteristic information from one or more service servers;
the processing and pushing unit is used for evaluating the priority of various user right information; and pushing the user right information to the terminal based on the priorities of the plurality of types of user right information indicated by the evaluation result and a preset pushing strategy.
10. An information push system, comprising: terminal, service server and information pushing device according to claim 9.
11. An information-pushing electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-8.
12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111264606.2A CN113971245A (en) | 2021-10-28 | 2021-10-28 | Information pushing method, device and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111264606.2A CN113971245A (en) | 2021-10-28 | 2021-10-28 | Information pushing method, device and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN113971245A true CN113971245A (en) | 2022-01-25 |
Family
ID=79588858
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111264606.2A Pending CN113971245A (en) | 2021-10-28 | 2021-10-28 | Information pushing method, device and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN113971245A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114820052A (en) * | 2022-04-12 | 2022-07-29 | 携程旅游网络技术（上海）有限公司 | Rights management method, rights management device, electronic equipment and storage medium |
-
2021
- 2021-10-28 CN CN202111264606.2A patent/CN113971245A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114820052A (en) * | 2022-04-12 | 2022-07-29 | 携程旅游网络技术（上海）有限公司 | Rights management method, rights management device, electronic equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20180204238A1 (en) | Information processing method, server, first terminal, and computer storage medium | |
| US8732015B1 (en) | Social media pricing engine | |
| US11556955B2 (en) | Systems and methods for leveraging social queuing to identify and prevent ticket purchaser simulation | |
| US20150073909A1 (en) | Systems and Methods for Automatic Creation, Optimization, Targeting, and Delivery of Real-Time Advertising | |
| US20150287032A1 (en) | Methods and systems for connecting multiple merchants to an interactive element in a web page | |
| KR20210070345A (en) | Inventory Gathering, Image Processing and Market Descriptor Pricing System | |
| CN110738436B (en) | Method and device for determining available inventory | |
| CN110866040B (en) | User portrait generation method, device and system | |
| US20140289036A1 (en) | Marketing Prediction, Analysis, and Optimization | |
| US10755307B2 (en) | Systems and methods for leveraging social queuing to simulate ticket purchaser behavior | |
| CN106796695A (en) | Using the conversion and identification installed | |
| CN113971245A (en) | Information pushing method, device and system | |
| CN108874836B (en) | Method and device for transferring electronic ticket | |
| CN112884181A (en) | Quota information processing method and device | |
| CN112989276A (en) | Evaluation method and device of information push system | |
| CN113194109A (en) | Method and device for pushing information | |
| CN111078636A (en) | Marketing data processing method and system and related equipment | |
| JP6211895B2 (en) | Site providing server, site providing method, and site providing program | |
| US20200118193A1 (en) | Digital content publisher negotiated transactional advertiser | |
| CN111865558A (en) | Service data processing method and device, electronic equipment and storage medium | |
| CN109685561B (en) | Electronic certificate pushing method and device based on user behavior and electronic equipment | |
| US20130325619A1 (en) | Saving electronic coupons for future use | |
| CN112819490A (en) | Device and method for pre-notifying second-killing advertisement | |
| CN113379433A (en) | Advertisement putting method and device | |
| CN109949117B (en) | Method and device for pushing information |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |