CN1845555A - Realization method and application for Internet website caller positioning technique - Google Patents
Realization method and application for Internet website caller positioning technique Download PDFInfo
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- CN1845555A CN1845555A CNA2005102002197A CN200510200219A CN1845555A CN 1845555 A CN1845555 A CN 1845555A CN A2005102002197 A CNA2005102002197 A CN A2005102002197A CN 200510200219 A CN200510200219 A CN 200510200219A CN 1845555 A CN1845555 A CN 1845555A
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Abstract
The related locating technique for visitor on Internet website (URLNIC) comprises: embedding some lines of special program into website; according to visitor IP address, checking the area information to obtain visitor geographic location information. Thereby, the website can provide corresponding information and ad service while the search engine provider can provide more proper result.
Description
Technical field
The present invention relates to a kind of implementation method and application of website caller positioning technique of computer network communication field.
Background technology
At present the internet has obtained fast development in China, and there have been 100,000,000 netizens in China according to statistics, and there are 1,000,000,000 netizens in the whole world, so how provide the information service of compartmentalization very necessary at the netizen of zones of different.And a present website provides an identical layout towards several hundred million Internet users is what can not satisfy from the visitor's of zones of different information requirement.Simultaneously, also make the website not know that the visitor from where, also just can't serve for the visitor provides personalized compartmentalization certainly just because of the no area concept of internet.
Also the no area concept just because of the internet makes that the audient of Internet advertisement is very wide, and this just makes the web advertisement Duo an attraction than the traditional media advertisement.But the present web advertisement generally all is the targeted ads (Content-Targeted Advertising) that the content of pages of employing and visitor's browsing is complementary, and the targeted ads (Location-Targeted Advertising) that not is not complementary with visitor's zone, and make the existing web advertisement not have region direction, can't throw in targeted ads at certain users of specific area, and the effective regional targeted ads technology of throwing in can promote the range of application of the web advertisement and the sound development of promotion internet greatly.
Search engine has obtained using widely at present, but present search engine shows result for retrieval according to keyword, and very large limitation is arranged.As search " Hunan cuisine shop " on famous search engine Google, the Search Results that comes out has more than 20,000, and the 1st is the Hunan cuisine shop information that the Hunan daily paper is introduced, and the 2nd be the Hunan cuisine shop information in the Taibei.And search subscriber is in Shenzhen, to these information without any being worth.If it is Shenzhen that search engine can be known the zone position information of search subscriber, just can be shown to the user to the Hunan cuisine shop information in Shenzhen, this is only the needed information of user, and all search engines all do not provide this function at present.It is reported that Google tests local search (Local Search) in the U.S., but requires the user also will import place name or postcode in the inputted search keyword, this is not best solution.
Some website provides the service of understanding the user area from website caller IP address at present, but general Data Source is user on the network oneself to be submitted to, the IP address in a Shenzhen has tens kinds of different sayings unexpectedly, and is very inaccurate and imperfect, do not have commercial value.The user can certainly secondary IP address distributor gear (as: APNIC) obtains affiliated unit's information of IP address, but because the address information of the data that IP application IP addresses unit fills in when the application Whois database that makes IP address assignment mechanism lack of standardization can not be used for the user accurately locatees.IP address as Chinese telecommunications network all is the unified applications of Beijing general headquarters of China Telecom, so the geographical location information of finding can only be Beijing, one in IP address that Shenzhen telecommunications is used the data according to APNIC reflect that then this website caller is from Beijing, not right, there is not commercial use value.So IP address geo location distributed data base is also extremely important for IP address location The Application of Technology accurately how to obtain one, but IP address location technology and the practical, commercial also do not used accurately at present.
In addition, network security, swindle on the net and fake site are more and more serious at present, also really the nothing of internet is regional and open and cause for this, no matter in which corner in the world, as long as the connection online just can be finished all operational lines, this was the free spirit that the internet is advocated originally, but also provided opportunity to Internet-related crimes.And present solution is just strengthened technological prevention, in fact should combine with net user's geographical location information to participate in preventing online swindle and strengthen network security.
Summary of the invention
Purpose of the present invention be exactly for the geographical location information that makes full use of the Internet IP address do not become relatively according to provide for the website one accurately the website caller area information make the website can provide according to providing different targetedly information services and advertising service from the visitor of zones of different, the safety for the internet provides another kind of safe precaution measure based on the on-liner geographical position simultaneously.
The technical thought that the present invention solves key technical problem is: the geographical location information that makes full use of the Internet IP address provides access person's positioning service and provides the network security precautionary measures for the internet for the website.Its major technique feature is as follows:
(1) website caller positioning service provider can utilize the Relational database of IP address assignment mechanism and internet routing iinformation to collect and put in order an IP address geographical information library that arrives certain state, certain province or somewhere, certain city in detail, this information bank is the core database of real-time query web visitor's geographical location information, can be regularly according to the IP address increase and decrease situation of internet this database that upgrades in time.
(2) must dose one section special computer program code of working out in the pagefile of website, the function of this code is the IP address of identification website caller and to the geographical location information of relevant this IP address of data base querying, thereby knows this visitor is from where.
(3) website just can provide personalized compartmentalization internet information service and regional targeted ads for the visitor from zones of different after having known visitor's true area information.
(4) just known behind visitor's the true area information can be this positional information as preventing online swindle and increasing the strong precautionary measures of network security for website or networked devices.
The present invention has proposed the location solution and commercial application the thereof of internet element according to the geographical position attribute of IP address, and following advantage and effect are specifically arranged:
(1) nothing of virtual world regionality and the regionality of real world to the net user are required to be mapped one by one, make the website that regional internet information service and releasing advertisements are provided under the prerequisite of not invading net user's individual privacy effectively.
(2) the regional people with real world of nothing who has solved virtual world is the problem that has zonal contradiction to face, and so just can take precautions against online swindle effectively, for network security and web portal security provide another road safeguard.
(3) solved the present problem of IP address geo location information accurately that do not have, with the routing iinformation of internet is all IP address geo location information databases that the database of main auxiliary IP address assignment mechanism has obtained whole internet, and this database provides the critical data storehouse of internet element geographical location information.
Description of drawings
Fig. 1 realizes block diagram for systems technology
Embodiment
Below just the present invention is described further with example with reference to the accompanying drawings:
Problem according to the background technology proposition, the problem that the present invention is directed to proposition has provided solution-internet element locating information service, abbreviate " URLNIC " as (Uniform_Region_Location_Network_Information_Center), Chinese abbreviates " the online source shows " or " networking comes source location " as.The internet element is meant all constituents that is associated on the internet, comprise website Web server, name server, e-mail server, other application servers, router, the network switch, fire compartment wall, gateway, network access server, network computer etc., its common feature is that each element all has an IP address (public network public IP address or private network implicit IP address).
The website is realized the website caller positioning function if desired, at first must on webpage, increase by one section computer code, code obtains visitor's IP address thus, and the query-relevant data storehouse obtains this IP address affiliated unit again, and then obtains visitor's geographical location information.But because the geographical location information of present Relational database is inaccurate, so following technology realizes describing the specialized database that is based on website caller positioning service provider internet element positioning service is provided.
At first, website caller positioning service provider can utilize the Relational database of IP address assignment mechanism and internet routing iinformation to collect and put in order an IP address geographical information library that arrives certain state, certain province or somewhere, certain city in detail, this information bank is the core database of real-time query web visitor's geographical location information, and needs regularly IP address increase and decrease situation according to the internet this database that upgrades in time.
Website C and website D must open the website caller positioning service to the application for registration of website caller positioning service provider, and the one section computer program code (abbreviating " location code " as) that contains website whole world unique number that website caller positioning service provider provides added on the related pages of website the corresponding different code of demand that the website is different.It can be the geographical location information that website caller only is provided, dynamically show the different pages by the website according to the area information of website caller, it also can be an information display area territory of certain position on the website, the visitor that demonstration is provided by website caller positioning service provider at zones of different show different contents (as: show a greeting, as: you are good! So-and-so website www.website.com of Shenzhen welcomes to the friend from the Pekinese).Certainly.Also can show the relevant advertisements content.
Suppose that website, Shenzhen C is set to only contain according to visitor's demonstration of zones of different the greeting of zone name, when user A access websites C, the location code that contains in the Website page can read the IP address of user A, again in real time in the address database of website caller positioning service provider the geography information of this IP address of inquiry be from where (as: Beijing), then can show at the desired location of website " you are good! C website, Shenzhen www.cwebsite.com welcomes to the friend from the Pekinese." same; when user B access websites C; the location code that contains in the Website page can read the IP address of user B; more in real time in the address database of website caller positioning service provider the geography information of this IP address of inquiry be from where (as: Shanghai), then can show that at the desired location of website " you are good! C website, Shenzhen www.cwebsite.com welcomes to the friend from Shanghai." and when user A and user B access websites D, the corresponding welcome message that can show too.
Suppose that again website C is certain Mode of Enterprises in Shenzhen website, when user A visits this enterprise web site, then the website can according to this user who inquires from where (as: Beijing), then the website can show dynamically that the said firm at the advertising campaign of Beijing, agent's information of Beijing and the repair message of Beijing, greatly facilitates user's information inquiry.If the visitor is known from abroad in the website, then can show English edition automatically and be to need the visitor to click the English edition page at present.All present websites all are the unified spaces of a whole page, also need the user to go to seek relevant information to related pages, even can not find the information that needs, and are very inconvenient.Simultaneously, enterprise web site can also utilize the location distribution statistical information of website caller reasonably to dispose market strategy and after service network, correctly grasps client's distribution situation.
For the web advertisement, in technical background, also talk about, present web advertisement great majority be fixation of advertisement or with the targeted ads of content match, and after having adopted website caller positioning technique, just can provide the targeted ads that is complementary with the visitor zone, just can be at certain specific region or the advertisement of specific crowd display network.Suppose that certain Shenzhen real estate merchant wishes to throw in the real estate advertisement to the netizen in all Shenzhen, then no matter Internet user's access websites C in Shenzhen still is access websites D, website C and website D then can show this real estate advertisement owing to know this user from Shenzhen.User capture website C of Pekinese and website D then can not show this real estate advertisement, but show other advertisements.Like this, making on the one hand has the regional advertisement that requires just can issue any website in the whole nation, but only just can see from the visitor in Shenzhen; The zone location advertisement is just very targeted on the other hand, makes client's conversion ratio of gray advertisement promote greatly; Simultaneously, also promoted the economic benefit of the unit advertisement position generation of website greatly, because same advertisement position can be a plurality of advertiser's releasing advertisements simultaneously.For some big mechanisms (as colleges and universities), because the independent IP address section is arranged, the web advertisement just can directed be published to the audient of these mechanisms.Certainly, regional targeted ads can also be subdivided into and the regional targeted ads of web page contents coupling and the regional targeted ads that sends of section regularly.
And for search engine service provider, if employing website caller positioning technique, then when user A search " Hunan cuisine shop ", inquire this user's geographical location information (as: Shenzhen) earlier, the Hunan cuisine shop information that then only shows Shenzhen is given user A, and can be not Hunan and far away from " the Hunan cuisine shop " in Taibei information as what occur now, this is only the needed local search service of user.Simultaneously, can also show the relevant range targeted ads that mates with keyword.
Website caller positioning technique can be applied to take precautions against online swindle and stop the bank's use on the net of stolen bank card.Whether the geographical location information of filling in when bank, security and e-commerce website etc. can utilize the online user of checking of geographical location information of website caller to register is consistent with the geographical location information of online, can have more more existing other problemses at inconsistent situation and come requirement user corrigendum or explanation when the design register flow path.And when the user logins, write down the IP address and the corresponding geographical location information of each user's login, so that grasp user's use habit, when in case the geographical location information that occurs filling in when logining geographical position and registration at ordinary times is not inconsistent, then should remind the user and point out the user to import other authorization informations (phone number of the time filling in as registration, home number, postcode, ID card No., birthday etc.) so that the legitimacy of online verification login user, thereby avoid user's illegal login as far as possible, stop and avoid the use of bank on the net of stolen bank card.Because the credit card of a Chinese uses in U.S.'s online consumption suddenly, may be that this user goes on business in the U.S. on the one hand, like this, validated user just can normally use after answering some other problemses; And illegally steal the disabled user of credit card information owing to can not answer out the information relevant with the holder, and then can refuse logging in to online banks consumption, to avoid the illegal loss of using, bank can in time notify the holder simultaneously.
Website caller positioning service provider can also find in time whether a website is palmed off by another website by the relevant information that contrasts all websites that are embedded with the positioning service code, because all there is unique number each website that is embedded with the positioning service code, if this website is palmed off, then the system of website caller positioning service provider can find that two websites are in the same website of use numbering, but the domain name of website is different, then the 2nd website has been the fake site probably just, system can realize preserving automatically the evidence of relevant fake site so that investigation provides the third party evidence in the future, and in time sends e-mails and notify the original web that may be palmed off.Judge if in the files such as asp/jsp of webpage, dose a request source more whether a last page of promptly judging this asp/jsp request is from this website, if not then very might being from the fake site.
Simultaneously, internet element geographical location information positioning function can be integrated in Network Security Device/software, realizing invasion zone location and regional restrict access, which zone Network Security Device can be provided with IP address that only permission attempts to invade from the visit and the location in certain zone from.And for phishing mail (Phishing), e-mail server embeds the geographical location information of the actual transmission IP address that can analyze this mail after the internet element geographical location information positioning function and whether the identifications such as registration geography information of the domain name of the website of being palmed off are the phishing mails, if then directly in just rejection of e-mail server, in order to avoid the phishing mail is led the user into a trap.Similar processing means increase some other judgements again, also can disposal of refuse mail problems, and allow mail server reject spam.
The website caller geographical location information can also be used for the website or networked devices is realized content area managing entitlement and functional area management etc., as: certain online content is not allowed or is only allowed certain country or certain regional net user to visit or download, some networked devices allows automatic downloading software patch etc., can be associated in where judge download which version according to networked devices, realize different functions.Aspect the intellectual property of protection digital product (seeing a film), can judge whether this film can allow regional since then user see according to visitor's zone as online.
And for the networked information household electrical appliances, production firm just can understand the user's of this product geographical distribution information in real time, if fault, networked information appliance system itself just can send agent or the maintenance agency of Trouble Report information to the locality automatically according to the geographical position of its IP address, in time is that the user provides maintenance service to make things convenient for producer.
For internet information service provider (ICP, as large-scale website or game services merchant etc.) can come choose reasonable ISP trustship Website server and realize the management of content distribution intelligence according to the regional source analysis statistical information of website caller, website caller is redirected to suitable regional home server in real time.
Claims (10)
1. the implementation method of a website caller positioning technique, its principal character is: the website just can obtain the IP address of website caller by the computer program code that embeds one section special establishment on pagefile, again by inquiring about the geographical location information that relevant database just can obtain this visitor.The website just can provide at this regional relevant information service, advertising service and other internet series of services relevant with visitor's geographical location information for this visitor after obtaining this visitor's area information.
2. as claim 1 or described implementation method, it is characterized in that: the computer program code that must dose one section special establishment in the pagefile of website, the function of this code is the IP address of identification website caller and the geographical location information that arrives this IP address of relational database query, thereby obtain this visitor's geographical location information, automatically be shown as the special greeting of local user or the different page or special information column according to visitor's geographical location information for visitor again, for the visitor of zones of different provides the service of personalized compartmentalization internet information from zones of different.Simultaneously, can also utilize the location distribution Information Statistics of website caller to analyze data as the decision references foundation of rationally disposing enterprise's zone market strategy and after service network.
3. as claim 1 and require 2 described implementation methods, it is characterized in that: the IP address mode of website by queried access person just obtained behind visitor's the geographical location information can be at visitor's issue of zones of different at this zone net user's regional targeted ads and the regional targeted ads that mates with web page contents.
4. as claim 1 with require 2 and require 3 described implementation methods, it is characterized in that: search engine service provider can utilize website caller positioning technique to need not search subscriber input destination address and just can provide and the relevant local search results in zone, user geographic location for the user automatically, search for the precise regionization localization that realizes search engine, and the regional targeted ads relevant with Search Results is provided.
5. as claim 1 and require 2 described implementation methods, it is characterized in that: internet information service provider (ICP) can come choose reasonable ISP to come the trustship Website server and realizes content distribution management and website caller is redirected to suitable region server according to the regional source analysis statistical information of website caller.
6. as claim 1 with require 2 described implementation methods, it is characterized in that: bank, security and e-commerce website etc. can utilize the geographical location information of website caller, when user registration and user login by in real time relatively other data of this user swindle on the net and stop the bank's use on the net of stolen bank card to realize taking precautions against.
7. as claim 1 with require 2 described implementation methods, it is characterized in that: website caller positioning service provider can find in time whether a website is palmed off by another website by the relevant information that contrasts all websites that are embedded with the positioning service code, and the system that realizes simultaneously preserves relevant evidence automatically so that investigation provides the third party evidence in the future.
8. as claim 1 with require 2 described implementation methods, it is characterized in that: on-liner's geographical location information positioning function can be integrated in Network Security Device/software, to realize functions such as invasion zone location, regional restrict access, the scanning of phishing mail.
9. as claim 1 and require 2 described implementation methods, it is characterized in that: the website caller geographical location information can be used for the website or networked devices is realized content area managing entitlement and functional area management etc.
10. implementation method as claimed in claim 1, it is characterized in that: website caller positioning service provider can utilize the Relational database of IP address assignment mechanism and internet routing iinformation to collect and put in order an IP address use distribution geographical information library that arrives certain state, certain province or somewhere, certain city in detail, this information bank is the core database of real-time query web visitor's geographical location information, can be regularly according to the IP address increase and decrease situation of internet this database that upgrades in time.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2005102002197A CN1845555A (en) | 2005-04-07 | 2005-04-07 | Realization method and application for Internet website caller positioning technique |
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| CNA2005102002197A CN1845555A (en) | 2005-04-07 | 2005-04-07 | Realization method and application for Internet website caller positioning technique |
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Cited By (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101227311B (en) * | 2008-02-03 | 2010-12-01 | 腾讯科技（深圳）有限公司 | System and method for publishing internet information |
| CN102073735A (en) * | 2011-01-20 | 2011-05-25 | 百度在线网络技术（北京）有限公司 | Searching method and searching system |
| CN102169503A (en) * | 2011-04-29 | 2011-08-31 | 北京百度网讯科技有限公司 | Method and device for obtaining searching result corresponding with user query sequence |
| CN102496119A (en) * | 2011-12-01 | 2012-06-13 | 江苏仕德伟网络科技股份有限公司 | Method for automatically showing regional source of visitor on electronic map |
| CN102595249A (en) * | 2011-12-12 | 2012-07-18 | 青岛海信电器股份有限公司 | Method and device as well as system for positioning geographic position of television |
| CN101383855B (en) * | 2007-09-04 | 2013-01-23 | 沈阳 | Method for obtaining computer accurate geological position information based on IP address information |
| CN103716282A (en) * | 2012-09-28 | 2014-04-09 | 北京新媒传信科技有限公司 | Method and system for correcting IP library |
| CN104036398A (en) * | 2014-06-09 | 2014-09-10 | 宁波公众信息产业有限公司 | Electronic commerce transaction system |
| CN104036407A (en) * | 2013-03-07 | 2014-09-10 | 云壤（北京）信息技术有限公司 | Mobile internet advertisement system and advertisement method |
| CN104579924A (en) * | 2014-12-27 | 2015-04-29 | 北京奇虎科技有限公司 | Method for displaying email and email client |
| CN106357651A (en) * | 2016-09-23 | 2017-01-25 | 成都知道创宇信息技术有限公司 | Method for geographically limiting IP access on CDN |
| CN107205060A (en) * | 2017-05-10 | 2017-09-26 | 郑州埃文计算机科技有限公司 | A kind of IP to ID correlating method |
| CN107231447A (en) * | 2016-03-23 | 2017-10-03 | 北大方正集团有限公司 | A kind of website spatial identification method and system |
| CN109150894A (en) * | 2018-09-12 | 2019-01-04 | 珠海豆饭科技有限公司 | A kind of method and system for identifying malicious user |
| CN110245986A (en) * | 2019-06-14 | 2019-09-17 | 哈尔滨工业大学（威海） | A method of obtaining internet financial advertising body release |
| CN113239293A (en) * | 2021-05-10 | 2021-08-10 | 北京百度网讯科技有限公司 | Method, apparatus, medium, and program product for determining search result |
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2005
- 2005-04-07 CN CNA2005102002197A patent/CN1845555A/en active Pending
Cited By (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101383855B (en) * | 2007-09-04 | 2013-01-23 | 沈阳 | Method for obtaining computer accurate geological position information based on IP address information |
| CN101227311B (en) * | 2008-02-03 | 2010-12-01 | 腾讯科技（深圳）有限公司 | System and method for publishing internet information |
| CN102073735A (en) * | 2011-01-20 | 2011-05-25 | 百度在线网络技术（北京）有限公司 | Searching method and searching system |
| CN102169503A (en) * | 2011-04-29 | 2011-08-31 | 北京百度网讯科技有限公司 | Method and device for obtaining searching result corresponding with user query sequence |
| CN102496119A (en) * | 2011-12-01 | 2012-06-13 | 江苏仕德伟网络科技股份有限公司 | Method for automatically showing regional source of visitor on electronic map |
| CN102595249A (en) * | 2011-12-12 | 2012-07-18 | 青岛海信电器股份有限公司 | Method and device as well as system for positioning geographic position of television |
| CN102595249B (en) * | 2011-12-12 | 2014-08-06 | 青岛海信电器股份有限公司 | Method and device as well as system for positioning geographic position of television |
| CN103716282A (en) * | 2012-09-28 | 2014-04-09 | 北京新媒传信科技有限公司 | Method and system for correcting IP library |
| CN104036407A (en) * | 2013-03-07 | 2014-09-10 | 云壤（北京）信息技术有限公司 | Mobile internet advertisement system and advertisement method |
| CN104036398A (en) * | 2014-06-09 | 2014-09-10 | 宁波公众信息产业有限公司 | Electronic commerce transaction system |
| CN104036398B (en) * | 2014-06-09 | 2018-03-20 | 宁波公众信息产业有限公司 | electronic commerce transaction system |
| CN104579924A (en) * | 2014-12-27 | 2015-04-29 | 北京奇虎科技有限公司 | Method for displaying email and email client |
| CN107231447A (en) * | 2016-03-23 | 2017-10-03 | 北大方正集团有限公司 | A kind of website spatial identification method and system |
| CN106357651A (en) * | 2016-09-23 | 2017-01-25 | 成都知道创宇信息技术有限公司 | Method for geographically limiting IP access on CDN |
| CN107205060A (en) * | 2017-05-10 | 2017-09-26 | 郑州埃文计算机科技有限公司 | A kind of IP to ID correlating method |
| CN109150894A (en) * | 2018-09-12 | 2019-01-04 | 珠海豆饭科技有限公司 | A kind of method and system for identifying malicious user |
| CN110245986A (en) * | 2019-06-14 | 2019-09-17 | 哈尔滨工业大学（威海） | A method of obtaining internet financial advertising body release |
| CN113239293A (en) * | 2021-05-10 | 2021-08-10 | 北京百度网讯科技有限公司 | Method, apparatus, medium, and program product for determining search result |
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