JP2008304964A - Advertisement mediation server, traffic line information mediation server and electronic money application server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an efficient advertisement application or provision method for providing valid advertisements based on the location or time when or where a network service is used by the user of a portable terminal. <P>SOLUTION: In an advertisement mediation server, location and time information is designated, and the sum of a price is input to the information, and efficient advertisements are provided according to the sum of the price, and the content of advertisements is changed according to the location and time where and when a user has performed access to content. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement display of a network service that uses position / time information.

  Currently, the business market based on search engines and targeting keywords is expanding. The business provides a search result to a user who wants the information by inputting a keyword using a personal computer connected to the Internet, and at the same time, gives priority to the keyword. This is a business model that gives the authority to give advertisements based on the principle of bidding.

  Such a system provides effective advertisements to advertisers and users for the user's motivation to acquire the necessary information from the Internet, which has a huge amount of information. Yes.

  However, this method is intended to provide information on the location and time where the user originally exists and has nothing to do with time, and it may be considered that the user is also provided with a considerable amount of useless information. it can.

  Furthermore, this method has a problem that it is necessary for a user to input a keyword with a willingness, and that significant search information cannot be provided to a moving user, particularly a mobile phone user.

  In particular, the information that is most necessary for the user who owns the mobile phone is the map information of the place where the user exists and the information provided incidentally to the map information.

  As a method for solving such a problem, there is Patent Document 1 or the like. The present invention provides means for selecting or modifying advertising creative content and / or landing page content using end-user local time information.

  For example, end user local time information can be inserted into an ad creative, and different landing pages with different content can be used for different end user local time It is.

  Furthermore, the present invention allows to enter and / or modify end user local time information (eg, end user local time information used for target identification and price information depending on end user local time, etc.). Tools (user interface, etc.) are also provided.

Japanese Translation of Special Publication No. 2007-077752

  However, although the present invention solves the provision of such information provision, there is a problem that there is no mediation system that embodies the information provision form.

  As a marketing strategy for retailers and shopping streets, there is a method of observing the flow of consumers and reflecting them in consumer preferences and purchase plans.

  As a means of observing such a flow line, the consumer uses a device for observation, for example, a device using an RFID and its reader, or a mobile phone global positioning system (hereinafter referred to as “GPS”). Many proposals have been made, such as those using functions.

  However, in such a system, consumer personal information is indispensable, and in principle, it is not allowed to perform such flow line measurement without obtaining consumer approval.

  On the other hand, in order to obtain a meaningful result from such a flow line measurement, it is assumed that as many consumers as possible disclose their attributes, but such information is disclosed if consumers can do it. This is information that you do not want to do, and when the flow line measurement side declares that it will not be used for any other purpose, it is reluctant to disclose personal information in light of the recent news leaks reported every day. I have to be.

  In addition, the result of such a flow line measurement is reflected in the store and product arrangement plan, etc. By repeating this, the retailer and the shopping street may eventually succeed in generating the desired flow line. However, there is a high possibility of failure, and in that case, the time and cost spent are enormous.

  This is because the current method cannot solve the essential problem that a flow line can be actively generated even if the flow line can be measured.

The present invention aims to solve the following problems.
(1) To provide an efficient advertisement application or provision method for a mobile terminal user to provide an effective advertisement based on the location or time of using the network service.
(2) To provide a method that enables a user to actively disclose flow line information that is his / her privacy information. Also, provide a method for purchasing the flow line information.
(3) To provide a method for guiding a user to a flow line planned by a retailer or a shopping street.

Specify the location and time information, input the amount of consideration for the information, provide efficient advertising according to the amount of consideration, and according to the location and time the user accessed the content, A position / time-based advertising mediation server that can change the content of the advertisement;
The user provides his / her privacy information, determines the amount of consideration according to the scope of disclosure, stores the flow line information which is one of the user's privacy information, processes the flow line information, the retailer etc. A flow line information mediation server that provides the privacy information or flow line information, or processed information thereof, or determines the amount of the consideration;
When the user passes through a predetermined place, either an electronic money grant server or an indoor location information transmitting device that provides electronic money or points to the user, and
An application service provider (hereinafter referred to as "ASP") server,
Consists of.

The present invention has any of the following effects.
(1) A useful advertisement can be provided to the user of the mobile terminal.
(2) The user can actively disclose the flow line information which is his privacy information.
(3) The user can be guided to a flow line planned by a retailer or a shopping street.

  An embodiment of the present invention will be described.

  The system will be described with reference to FIG.

  ASP server 20-1, 20-5, flow line information mediation server 20-2, position / time-based advertisement mediation server 20-3, electronic money etc. grant server 20-4, gateway 10-13, indoor location information transmission device 50 is connected to the network 10-1.

  The gateway 10-13 is connected to the network 10-3.

  The networks 10-1 and 10-3 do not matter with respect to wired, wireless, or other network types.

It is assumed that natural persons 1-1, 1-2, and 1-3 have mobile phones 70-1 and 70-2 and a personal computer 60, respectively.
In addition, the mobile phones 70-1 and 70-2 are equipped with a GPS system, and can measure their own positions at a necessary timing. In addition, it is assumed that the position of the user can be measured indoors via the indoor position information transmitter 50.

  The ASP servers 20-1 and 20-5, the flow line information mediation server 20-2, the position / time-based advertisement mediation server 20-3, and the electronic money granting server 20-4 are automatically configured according to requests from the public. It has a function to perform automatically (hereinafter referred to as Web server 20).

  The personal computer 60 has a keyboard 22 and a display 24, and is connected to the network 10-1. The computer 60 requests the Web server as an application and displays the result (hereinafter referred to as a Web browser). Have

  The mobile phones 70-1 and 70-2 are also assumed to have the above-described Web browser.

  FIG. 2 is a diagram illustrating a hardware configuration of the ASP servers 20-1 and 20-5, the flow line information mediation server 20-2, the position / time-based advertisement mediation server 20-3, and the electronic money granting server 20-4. The network interface card 112, the CPU 102, the memory 104, the input / output controller 106 for controlling the keyboard 22 and the mouse 24, the hard disk controller 107 for connecting the hard disk 105, and the monitor controller 108 are internal communication lines such as a bus (hereinafter referred to as a bus). 110).

  FIG. 3 is a diagram illustrating a hardware configuration of the indoor position information transmitting apparatus 50, and a wireless module 136, a CPU 132, a memory 134, a network interface card 130, and a hard disk controller 136 that connects the hard disk 135 are connected via a bus 138. .

  FIG. 4 is a diagram showing a web browser screen displayed on the display of the personal computer 60 when the natural person 1-3 applies for an advertisement according to the position / time information.

  First, the natural person 1-3 designates an arbitrary space object 200 of the map 141 displayed on the map viewer 143 by designating an arbitrary space of the map 141 using the mouse 23 or the like.

  Furthermore, by operating the space object 200 with a mouse or the like, a menu screen 202 related to the space object 200 is displayed.

  On this screen, enter the URL, comments, additional keywords when selecting an advertisement, the designated time for the advertisement, etc. that the natural person 1-3 would like to disclose as an advertisement, and enter the purchase amount per click However, it is not limited to these items.

  By pressing the purchase button, the advertisement is registered with the designated contents, and these settings are discarded by the cancel button.

  Such setting information is recorded in the memory 104 or the hard disk 105, which is a storage area of the position / time-based advertisement mediating server 20-3.

  FIG. 5 is a diagram showing a message flow when the natural person 1-1 tries to access the ASP server 20-1 from the area belonging to the space object 200 of FIG. 5 via the mobile phone 70-1. .

  The message 5-1 includes the content that the location information indicating the current location of the mobile phone 70-1 is added to the URL indicating the ASP server 20-1.

For example, the content of the message is as follows.
http: // map. zzz. zzz. com / pl? nl = 35.25.43.157 & el = 139.18.43.238 "Chinese cuisine"
Here, “35.25.43.157” and “139.18.43.238” indicate coordinates of latitude and longitude, and this information is a GPS system possessed by the cellular phone 70-1. Or in cooperation with the indoor position information transmitting apparatus 50. “Chinese cuisine” is past keyword input stored in the mobile phone 70-1 of the natural person 1-2. Or a newly entered keyword. However, this keyword may not be attached.

  When receiving the message 5-1, the ASP server 20-1 extracts only the position information from the above information and transfers it to the position / time-based advertisement mediating server 20-3 by a message 5-2.

  When the position / time-based advertisement mediating server 20-3 receives the position information, the position / time-based advertisement mediating server 20-3 searches the information input from the Web browser screen of FIG. 4 and includes the positions to which the natural persons 70-1 and 70-2 belong. An entry in which a space object is input is searched, and information in which the entries are arranged as a list in descending order of purchase amount is put on a message 5-3 and sent to the ASP server 20-1.

  The ASP server 20-1 includes the content provided by the ASP server 20-1 in a message 5-4 and transfers the list to the mobile phone 70-1.

  FIG. 6 shows an example in which the list information is displayed in the application (map information service) displayed on the screen of the mobile phone 70-1.

  Next, when the natural person 1-1 or 1-2 clicks the advertisement shown on the right side of FIG. 6 from the mobile phone 70-1, a message 5-5 to which information for identifying the clicked content is added is based on the position / time base. After being transferred to the advertisement mediation server 20-3, a message 5-7 designating the ASP server 20-5 of the advertisement is transferred. Here, the source address of the message 5-7 is given the address (IP address) of the mobile phone 70-1.

  The ASP server 20-5 that has received the message 5-7 assumes that the message 5-7 has been sent from the mobile phone 70-1, and the content of the Web service is sent to the mobile phone 70- Forward to 1.

  The position / time-based advertisement mediating server 20-3 records the number of times the ASP server 20-1 has been clicked, and bills the administrator of the ASP server 20-1 for an amount corresponding to the number of clicks.

  FIG. 7 shows a development view 300 showing the inside of the store. The rectangle in the figure is the display shelf of the store, and the broken circle 310 is the wireless radio wave reachable range (hereinafter referred to as the indoor position information transmitting device 50). , Referred to as a wireless cell).

  “A1” and the like in the figure indicate the number of the indoor position information transmitting apparatus 50, which is located at the center of the wireless cell and constantly transmits latitude / longitude information as the position information.

  It is assumed that the natural person 1-2 in FIG. 1 can receive the position information via the mobile phone 70-2. In addition, the indoor position information transmitting apparatus 50 can also transmit an identifier (for example, information such as “A1”) indicating a wireless cell in addition to the above information as the position information.

  The natural person 1-3 can input the position of the wireless cell and other information via the personal computer 60 via the position / time-based advertisement mediating server 20-3.

  The items related to the input conform to the contents of the Web browser screen 202 in FIG.

  The natural person 1-2 can receive the advertisement according to FIG. 6 even when belonging to the wireless cell.

  FIG. 8 shows a menu displayed on the mobile phone 70-2 of the natural person 1-2 who wishes to provide his / her own tracking information for the purpose of consideration. The menu is provided from the Web server of the flow line information mediation server 20-2.

  Depending on the menu, the user completes the input of the items of this menu with or without checking the items corresponding to his / her information.

  For example, the user can check that the item is “male” or “female” in the sex item, but it is not necessary to do so. The age may not be described at all, or a specific age may be described.

  In this case, the administrator of the flow line information mediation server 20-2 can set points for each menu check or input. This point is the basis for the amount of money paid to the user who is paying for his / her information, and the administrator assigns expensive points to items that are difficult to obtain as privacy information. Thus, it is possible to prompt the user to disclose privacy information.

  Furthermore, for a user who has entered advanced privacy information such as a telephone number, a screen for making a contract regarding the use range of the information may be prepared and the contract may be made.

  It is also possible to change points further according to the contents of this contract. Specifically, conditions such as giving a high point can be set for permission to contact the user directly with this telephone number.

  The setting information in FIG. 8 is obtained by periodically reporting the user's position information to the flow line information mediation server 20-2 after the input to the screen and the contract are established. Will be accumulated.

  Further, the user can specify the time for allowing the tracking of the position information (designated as “6 hours” in FIG. 8), the area (designated “none” in FIG. 8), etc. It is also possible to restrict.

  By performing these inputs, the consideration of the privacy information of the user is estimated (in FIG. 8, it is “360 yen”).

  The user can change the estimated amount of the consideration by changing the privacy to be disclosed.

  Furthermore, the user can select the amount of consideration of the privacy information as payment information. In FIG. 8, a method of sending electronic money to a mobile phone, a method of making a bank account transfer, or a method of exchanging with a product at a specific store (in FIG. 8, described as “Purchase price at Hamburger Shop HB”), etc. Illustrated.

  In addition, the menu of FIG. 8, a payment method, etc. are illustrations, and are not limited to these.

  If the user is satisfied with the disclosure of privacy and the amount of consideration, click the “Contract” button at the bottom of the screen, or the “Modify” button to correct the menu check etc. Or, to cancel the procedure, press the “Cancel” button.

  The above information is transferred from the mobile phone 70-2 to the flow line information mediation server 20-2 via the network 10-1.

  After the information is transferred, the cellular phone 70-2 continues to periodically transmit the position information to the server using a predetermined means for a period designated by the user.

  As a method for periodically transferring the position information, for example, means described in Japanese Patent Application No. 2005-103455 may be used.

  FIG. 9 is displayed on the personal computer 1-3 of the natural person 1-3 who wishes to purchase data for the user who has provided his / her privacy information and tracking information through the menu screen of FIG. A screen of a Web browser is shown.

  The purpose of this screen is to search for tracking data of users having attributes desired by the natural person 1-3 from the tracking data recorded in the database 105 of the flow line information mediation server 20-2.

  Depending on the menu, the natural person 1-3 completes input of the items of this menu without checking or not checking items corresponding to the user having the desired attribute.

  In FIG. 9, the natural person 1-3 is designated as a male, but the age, occupation, etc. are not designated.

  In addition, as tracking information to be obtained, it indicates that a period of 72 hours from May 30, 2007 and information on an area designated by a map are desired.

  When the “search” button is pressed after the above items have been checked, the tracking information corresponding to the item of the check and the amount of the consideration are displayed.

  The natural person 1-3 designates the payment method for the amount of consideration as in FIG. 8, and finally the transaction is established by pressing the “Purchase” button.

  After pressing the “Purchase” button, the tracking information can be confirmed via the flow line information mediating server 20-2, and the tracking information data can be downloaded from the server to the personal computer 60 as necessary. It becomes like this.

FIG. 10 is a diagram for the natural person 1-3 to access the Web server of the flow line information mediation server 20-2 and check the tracking information with the Web client of the personal computer 60.
As shown in this figure, it is possible to investigate each tracking by pressing the “Next” or “Previous” button, or pressing the “Display all” button. It is also possible to display all tracking information at the same time.

  The natural person 1-3 can directly process the downloaded information and re-edit it into statistical information or the like.

  FIG. 11 shows a processing flow for accumulating electronic money or points for the mobile phone of the natural person 1-2 that has passed through the wireless cell of the indoor position information transmitting apparatus 50 in order to generate the flow line of the user. FIG.

  First, as a precondition for carrying out the service, the cellular phone 70-1 also transfers a predetermined identifier possessed only by the device in addition to the location information periodically transferred from the indoor location information transmitting device 50. (For example, “A1” described in the second embodiment).

  The mobile phone 70-1 recognizes the identifier and downloads an application for storing the information in the mobile phone in advance.

  The electronic money granting server 20-4 sends a message to the indoor position information transmitting device 50 for a natural person 1-2 who owns the mobile phone 70-1 and a single wireless cell passage. Send the amount or points of how much you pay.

  The indoor location information transmitting apparatus 50 storing the information sends the identifier information and the electronic money or points to the messages 7-2, 7-3, and 7-4 simultaneously with the location information.

  However, when the mobile phone 70-1 continuously receives the message in the same wireless cell, the second and subsequent electronic money or points are invalidated by the application of the mobile phone 70-1.

  Alternatively, the message 7-2, 7-3, 7-4 may not be provided with electronic money or points, and only the position information and the identifier information may be transferred. In this case, the mobile phone 70-1 sends a message with the identifier information attached to the message 7-5 to the electronic money granting server 20-4, and the electronic money granting server 20-4 responds with the electronic money as a response. Alternatively, the points may be attached to the message 7-6 and sent to the mobile phone 70-1.

  In addition, since it is necessary to be effective only for those who have passed through the wireless cell, these electronic money or points may not be used except by means using the mobile phone 70-1.

  The administrator of the electronic money etc. granting server 20-4 uses the screen of FIG. 10 so that the electronic money etc. granting server 20-4 can confirm the effect of the flow line generation by the indoor position information transmitting device 50. Also good.

  In addition, in the example of FIG. 11, the case where the mobile phone 70-1 belongs to the range of the wireless cell provided by the indoor position information transmitting device 50 is described. The above may be implemented using information positioning means.

It is a block diagram of this system. It is a hardware block diagram of the server 20-1-5. It is a hardware block diagram of the indoor positional information transmitter 50. It is a screen figure which the position and time base advertisement mediation server 20-3 provides. It is a flowchart at the time of an advertisement being provided to a mobile phone. It is a screen figure at the time of an advertisement being provided to a mobile phone. It is a figure which shows the sketch inside a shop, and a wireless cell. It is a privacy information input screen figure input at the time of flow line information generation. It is an information input screen figure for flow line selection inputted at the time of flow line information acquisition. It is a screen figure which displays flow line information. It is a flowchart in which the indoor location information transmitter 50 provides electronic money.

Explanation of symbols

Natural persons 1-1 to 3, ASP servers 20-1, 20-5, flow line information mediation server 20-2, position / time-based advertisement mediation server 20-3, electronic money granting server 20-4, gateway 10-13 , Indoor position information transmitting device 50, network 10-1, display 14, mouse 24, keyboard 22, wireless network 10-3, network interface card 112, CPU 102, memory 104, input / output controller 106, hard disk 105, hard disk controller 107, Monitor controller 108, bus 110, CPU 132, memory 134, network interface card 130, hard disk 135, wireless module 138, map 141, space object 200, screen screen 202, message 5- 8, the store floor plan 300, a radio cell 310, the screen display 302, a message 7-1～6

Claims (9)

In the advertising mediation server,
Means for receiving position information of the mobile terminal transmitted from a mobile terminal capable of acquiring position information;
Means for creating an advertisement list according to the location information;
Means for transmitting the created advertisement list to the mobile terminal;
Means for transmitting an address of the mobile terminal to a server storing the specific advertisement when the mobile terminal receives information that the specific advertisement is selected from the transmitted advertisement list. A featured advertising mediation server. In claim 1,
The advertisement list server, wherein the advertisement list is created based on the position information and a price for advertisement mediation. In claim 1,
An advertisement mediation server characterized by receiving the position information and a keyword transmitted from the mobile terminal and creating the advertisement list according to the position information and the keyword. Means for accepting conditions for providing the first user's information and location information from the mobile terminal, and presenting a compensation for the provision of the location information;
A flow line comprising: means for acquiring the position information of the terminal of the mobile terminal according to the condition for providing the position information when a contract for providing the position information is established from the first user. Information mediation server. In claim 4,
The flow line information mediation server, wherein the consideration is fluctuated according to the disclosure range of the information of the first user. In claim 4 or claim 5,
Means for accumulating the acquired position information;
A flow line information mediation server comprising means for extracting position information of a user having a specific attribute from the information of the first user. In any one of Claims 4 thru | or 6,
Providing the acquired location information to a second user in exchange for consideration;
The flow rate information mediation server, wherein the consideration varies according to the disclosure range of the information of the first user and the number of position information. Means for transmitting, to the position information transmitting device, an instruction to transmit predetermined identifier information to the portable terminal together with the position information;
Means for receiving a message attached with the identifier information transmitted from the mobile terminal that has received the identifier information;
An electronic money granting server, comprising: a means for transmitting electronic money or points to the portable terminal. In claim 8,
The position information transmitting apparatus is an indoor position information transmitting apparatus for measuring the position of the portable terminal indoors, and an electronic money granting server.

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