KR20210094272A - Influencer based market platform system and method thereof - Google Patents

Abstract

The present invention provides an influencer-based market platform system to connect direct transactions between brand companies and influencers and connect purchases by consumers and an influencer-based market platform providing method using the same. According to one embodiment of the present invention, the influencer-based market platform providing method comprises the following steps: receiving, by a market platform providing server, product information from a brand company device; storing, by the market platform providing server, the product information and providing the stored product information to an influencer device; receiving, by the market platform providing server, matching application information for a selected product from the influencer device, and transmitting notification information corresponding to the matching application information to the brand company device; receiving, by the market platform providing server, commission rate information and matching completion information for a product corresponding to the notification information from the brand company device, and providing the commission rate information and matching completion information to the influencer device; forming an interface allowing selection of the product as a sale product; receiving content information and product selection information from the influencer device; generating one or more sales squares by using the content information, the product selection information, and the product information; displaying a platform screen including the one or more sales squares; and receiving product purchase application information from a consumer device.

Description

Influencer-based market platform system and method of providing influencer-based market platform using the same {Influencer based market platform system and method thereof}

The embodiments relate to an influencer-based market platform system and a method for providing an influencer-based market platform, more specifically, an influencer directly searches for product information of a brand company and applies for direct matching to the brand company, and the brand company sales commission rate It is about an influencer-based market platform technology that solves direct consignment sales and consumer purchases between brand companies and influencers without an intermediary because brand companies can consign products to influencers through the platform by completing matching with them.

With the rapid development of information and communication technology and the advent of smart devices, various types of SNS (Social Network Service) services using the same are being used. For example, the service has been commercialized in various forms such as YouTube, Facebook, Instagram, and blogs.

In particular, many SNS services allow users to share them with nearby users through the act of uploading a brief post containing text, photo, or video content, and a simple expression of intention or post on a post such as 'Like'. It supports a comment function that allows you to directly express your opinion on Through these SNS services, content created by each individual or content created by others can be easily shared. On the other hand, as these SNS services are advanced, the influence of each user on the surrounding users is changing. As in actual offline human relationships, the number of other users' interest in or sharing of a user's content is changing, and in the case of famous users, the size of the number of followers or comments is significantly different than that of other general users. In this way, users who receive considerable attention compared to other users on the SNS service are referred to as influencers or influencers because they have an influence on surrounding users.

On the other hand, there is also a movement to try marketing activities using such influencers. In other words, an influencer marketing strategy is being developed in the form of maximizing the marketing effect by discovering influencers on SNS and promoting products through them.

Korean Patent Laid-Open Patent No. 10-2019-0111511 discloses that, among influencers who have influence on social media, the effect of advertising is maximized by searching for and matching the influencer that most closely matches the requirements of the advertiser or corresponds to the requirements of the advertiser. Disclosed is a method for providing an influencer matching and search service that can be performed. However, in the case of open technology, the advertiser searches for influencers, and the description of the commission determination and product sales stage after the advertiser and influencer are matched with each other is not disclosed.

In addition, the current method for influencers to sell products directly is to attach a link to the content uploaded on the SNS channel they run so that they can be connected to the product payment page. The social network service (SNS) is not a suitable method for consumers who access to purchase because there is no function to search product name and user ID at the same time unless the search term is bundled with a hashtag in the SNS search method.

Therefore, influencers want to sell products beyond simply advertising/promotion of products, and in the case of brand companies, there is a demand to entrust product sales in consideration of influencers' influence on surrounding users and relevance to products. There is a need for a platform that can mediate this. In addition, there is a need for an e-commerce system in which consumers can directly purchase their recommended products through the influencer, the object of interest and envy, without the influencer's SNS search.

Korean Patent Publication No. 10-2019-0111511 (published on October 2, 2019)

An object of the present invention is to provide a method for providing an influencer-based market platform that connects direct transactions between brand companies and influencers (prevention of fee generation through relaying) and purchases of consumers so as to solve the above problems.

Another object of the present invention is to create a single sales square by combining influencer content and brand company product information, and display the generated one or more sales squares through the platform so that consumers can search for influencers and products at the same time. It is to provide a new search unit that allows

Another object of the present invention is to provide an influencer-based market platform system in which a brand company device, an influencer device, and a consumer device are connected to a market platform providing server to adjust the sales commission rate for each product that provides a consignment sales service. .

Technical problems to be achieved in the present invention are not limited to technical problems, and other technical problems not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description.

An influencer-based market platform providing method according to an embodiment of the present invention for solving the above-described problems includes: receiving, by a market platform providing server, product information from a brand company device; storing, by the market platform providing server, the product information, and providing the stored product information to an influencer device; receiving, by the market platform providing server, matching application information for the selected product from the influencer device, and transmitting notification information corresponding to the matching application information to the device of the brand company; receiving, by the market platform providing server, commission rate information and matching completion information for a product corresponding to the notification information from the brand company device, and providing the commission rate information and matching completion information to the influencer device; forming an interface that enables selection of the product as a product for sale; receiving content information and product selection information from the influencer device; generating one or more sales squares using the content information, the product selection information, and the product information; displaying a platform screen including the one or more sales squares; and receiving product purchase application information from the consumer device.

In addition, the method for providing an influencer-based market platform according to an embodiment of the present invention further includes the step of receiving, by the market platform providing server, brand company account information identifying the brand company from the brand company device.

In addition, the method for providing an influencer-based market platform according to an embodiment of the present invention further includes the step of receiving, by the market platform providing server, influencer account information identifying the influencer.

In addition, the method for providing an influencer-based market platform according to an embodiment of the present invention further includes the step of receiving, by the market platform providing server, consumer account information identifying the consumer.

In addition, the method for providing an influencer-based market platform according to an embodiment of the present invention is characterized in that the content information includes product sales content and personal daily content.

In addition, in the method of providing an influencer-based market platform according to an embodiment of the present invention, the content input by the sales square from the influencer device is at the top of the screen, and the product information input from the brand device is at the bottom of the screen. characterized in that it is displayed.

In addition, the influencer-based market platform providing method according to an embodiment of the present invention is characterized in that the product information includes advertisement and price information of the product.

In addition, the influencer-based market platform system according to an embodiment of the present invention is a brand company device; influencer device; consumer devices; a market platform providing server, wherein the market platform providing server receives product information from the brand company device, the market platform providing server stores the product information, and provides the stored product information to the influencer device and, the market platform providing server receives matching application information for the selected product from the influencer device, and transmits notification information corresponding to the matching application information to the device of the brand company, and the market platform providing server receives the matching application information Receiving commission rate information and matching completion information for a product corresponding to the notification information from a brand company device, providing the commission rate information and matching completion information to the influencer device, and enabling the product to be selected as a sale product form an interface, receive content information and product selection information from the influencer device, create one or more sales squares using the content information, the product selection information, and the product information, and select the one or more sales squares It is characterized in that it displays a platform screen including a screen, and receives product purchase application information from a consumer device.

The influencer-based market platform system according to the present invention having the above configuration has the following effects.

First, as there is no brokerage fee, as there is no brokerage fee, active transactions between brand companies and influencers are possible without financial burden.

Second, since the brand company can set different commission rates for each product and each influencer, there is an effect of maximizing profits.

Third, since influencers can sell products without using their SNS, it is possible to create additional income through product sales while maintaining a positive response from the public to existing images or interests.

Fourth, if the influencer selects only the product they want to sell, a sales square is formed in which the product sales information and the payment window that have been written in advance are combined, so it is possible to easily sell the product without extra effort.

Fifth, consumers can purchase products recommended by influencers they are interested in on SNS directly through the platform without the influencer's SNS search, so they can easily and quickly get the products they want.

Effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram illustrating a wireless communication network system to which the present invention can be applied.
2 is a diagram illustrating a process of providing a consignment sales service through an influencer-based market platform as an embodiment of the present invention.
3 is a diagram illustrating a sales square generated based on a post input from an influencer and product information input from a brand company as an embodiment of the present invention.
4 is an embodiment of the present invention, (a) a general square generated based on post information input from a brand company, and (b) a general square generated based on post information input from an influencer. It is an illustrative drawing.
5 is a block diagram illustrating an exemplary configuration of a market platform providing server constituting an influencer-based market platform system according to an embodiment of the present invention.
6 is a flowchart illustrating an influencer-based market platform providing method performed by the market platform providing server.
7 is a platform screen where account information for joining as a brand company or an influencer is input as an embodiment of the present invention.
8 is a platform screen on which one or more sales squares are displayed as an embodiment of the present invention.
9 is a platform screen where a post configured to input content is inputted as an embodiment of the present invention.
10 is a product selection platform screen that is switched when an influencer presses a product addition button on a post input screen to select a matching product as a sale product as an embodiment of the present invention.
11 is a platform screen through which product information from a brand company is input as an embodiment of the present invention.
12 is a platform screen that delivers notification information corresponding to an influencer's matching application by a method of opening a dedicated chat window for a selected brand company as an embodiment of the present invention.
13 is a platform screen where brand company commission rate information and matching completion information are input as an embodiment of the present invention.
14 is a matching status platform screen showing matching application information, fee rate information, and matching completion information for a product for which an influencer has applied for matching as one embodiment of the present invention.
15 is a platform screen for displaying a consumer's platform post search result by dividing the categories into on sale, sold out, and planned for sale as an embodiment of the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION The detailed description set forth below in conjunction with the appended drawings is intended to describe exemplary embodiments of the present invention and is not intended to represent the only embodiments in which the present invention may be practiced.

Only the present embodiments are provided so that the disclosure of the present invention is complete, and to fully inform those of ordinary skill in the art to which the present invention belongs, the scope of the invention, and the present invention is to be defined by the scope of the claims. only

In some cases, in order to avoid obscuring the concept of the present invention, well-known structures and devices may be omitted or shown in block diagram form focusing on core functions of each structure and device. In addition, the same reference numerals are used to describe the same components throughout the present specification.

Throughout the specification, when a part is said to "comprising or including" a certain element, it means that other elements may be further included, rather than excluding other elements, unless otherwise stated. do.

In addition, the term “…unit” described in the specification means a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software. Furthermore, "a or an", "one", and like related terms in the context of describing the present invention are used in both the singular and the plural unless otherwise indicated herein or otherwise clearly contradicted by the context. may be used in a sense including

In addition, specific terms used in the embodiments of the present invention are provided to help the understanding of the present invention, and unless otherwise defined, all terms used herein, including technical or scientific terms, are used in the present invention. It has the same meaning as commonly understood by those of ordinary skill in the art to which it belongs. The use of these specific terms may be changed to other forms without departing from the technical spirit of the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION The detailed description set forth below in conjunction with the appended drawings is intended to describe exemplary embodiments of the present invention and is not intended to represent the only embodiments in which the present invention may be practiced.

1 is a diagram illustrating a wireless communication network system to which the present invention can be applied.

1, a wireless communication system to which the present invention can be applied is a brand company device 100, an influencer device 200, a consumer device 300, and a market platform providing server 400 (hereinafter, in this specification) The server may be composed of a market platform providing server) and a network 500 .

However, the wireless communication network system mentioned below includes at least one of the components shown in FIG. 1, but is not necessarily limited thereto, and only one device, server and network are shown in FIG. 1, respectively, In contrast, in a wireless communication network system to which the present invention can be applied, one or more devices, one or more servers (eg, relay servers, mediation servers, and client servers), and one or more networks may exist, and between each device and server They can be connected through different networks.

The brand company device 100 , the influencer device 200 , and the consumer device 300 are a brand company-owned device, an influencer-owned device, and a consumer-owned device capable of transmitting and receiving communication signals in an embodiment of the present invention. , respectively, and in the present invention, the devices 100, 200, and 300 may be interpreted as a concept including both an influencer-based market platform and a terminal capable of transmitting and receiving communication signals.

At this time, one or more applications may be installed in the devices 100 , 200 , and 300 , and in particular, an application program interface (API) or embedded software ( Embedded Software) may be installed.

The devices 100 , 200 , and 300 may transmit or receive data or signals to the server 400 by the device itself or through one or more installed applications, and the transmitted or received data or signals are the one embodiment of the present invention. It may be related to influencer-based market platforms.

The devices 100 , 200 , and 300 may transmit respective account information to the server 400 . The devices 100 , 200 , and 300 for operating on the platform of the present invention may operate only when account information in the server 400 is stored.

As an example of the device 100, 200, 300, a personal computer (PC), a notebook computer, a tablet personal computer (PC), a terminal device, a terminal, a mobile station (MS), a mobile subscriber station (MSS), SS (Subscriber Station), AMS (Advanced Mobile Station), WT (Wireless terminal), MTC (Machine-Type Communication) device, M2M (Machine-to-Machine) device, D2D (Device-to-Device) device. can

Of course, this is only an example, and the terminal in the present invention should be interpreted as a concept including all devices capable of transmitting data or signals that are currently developed and commercialized or will be developed in the future in addition to the above-described examples.

The brand company device 100 is a device used by a brand company to use an influencer-based market platform, and may perform input, output, transmission, and storage of information related to the brand company.

The influencer device 200 is a device used by the influencer to use the influencer-based market platform, and may perform input, output, transmission, and storage of information related to the influencer.

The consumer device 300 is a device used by a consumer to use an influencer-based market platform, and may perform input, output, transmission, and storage of consumer-related information.

The market platform providing server 400 is for operating an influencer-based market platform, and receives information from the brand company device 100 , the influencer device 200 , and the consumer device 300 , and transmits the transmitted information. It can be responsible for processing, sending the necessary information to each device, and controlling each device if necessary.

Referring back to FIG. 1 , the server 400 means an object capable of transmitting and receiving data with at least one or more other devices through a wireless communication network, and in the present invention, the server 400 may include an influencer-based market platform. However, it may further include a relay server, an intermediate server and/or a client server.

In addition, as an example of the server 400, a cloud server, an IP Multimedia Subsystem (IMS) server, a telephony application server, an instant messaging (IM) server, a Media Gateway Control Function (MGCF) server, a Messaging (MSG) server Gateway) server, which may include a CSCF (Call Session Control Function) server, and the server 400 refers to an object that can transmit and receive data, such as a PC (Personal Computer), a notebook computer, and a tablet PC (Tablet Personal Computer). It may also be implemented as a device.

On the other hand, the network 500 means a data communication network for data transmission and reception between the devices 100 , 200 , 300 and the server 400 , such as text, digital images, and digital images, and the type thereof is not particularly limited.

For example, it may be an IP (Internet Protocol) network that provides a large-capacity data transmission/reception service through the Internet Protocol (IP) or an All IP network that integrates different IP networks.

In addition, the network 500 includes a wired network, a Wibro (Wireless Broadband) network, a mobile communication network including WCDMA, a High Speed Downlink Packet Access (HSDPA) network, and a Long Term Evolution (LTE) network including a mobile communication network, LTE advanced (LTEA). ), including one of a mobile communication network, a satellite communication network, and a Wi-Fi network, or a combination of at least one or more of them.

2 is a diagram illustrating a process of providing a consignment sales service through an influencer-based market platform according to an embodiment of the present invention.

Referring to FIG. 2 , the process of providing a consignment sales service through an influencer-based market platform to which the present invention can be applied is a brand device 100 , an influencer device 200 , a consumer device 300 , and a market. It may be configured by interaction between the platform providing servers 400 .

1. Contents of the product addition page on the platform

First, the brand company device 100 may provide a product input interface to the brand company, and may receive product information to be sold on the platform from the brand company through the product input interface.

The product input interface may be provided from an application pre-installed on the brand company device 100 , or alternatively, the brand company device 100 may provide it to the brand company through a platform provided from the market platform providing server 400 .

The user input interface may be implemented as a UI (USER INTERFACE) corresponding to each use environment according to whether the brand device 100 is a computer or a smart phone.

In this case, the product information may include information about advertisement, promotion, and price of the product.

2. Contents of the product search window on the platform

The brand company device 100 that has received product information to be shared on the influencer-based market platform through the product input interface from the brand company may transmit the input product information to the market platform providing server 400 (S401).

An example in which product information is input through the brand company device will be described with reference to FIG. 11 .

The market platform providing server 400 that has received the product information to be shared on the influencer-based market platform from the brand company device 100 may store the received product information (S402).

The market platform providing server 400 may create a product search window that can search for one or more products based on the stored product information.

According to an embodiment of the present invention, the influencer device 200 may receive product information through the product search of the influencer in the product search window created through the platform provided from the market platform providing server 400 . (S403).

3. Contents of product matching on the platform

The influencer device 200 receiving the product information from the market platform providing server 400 may transmit matching application information for the product selected by the influencer's product selection to the market platform providing server 400 (S404) ).

More specifically, the influencer device 200, which has been provided with product information on a product corresponding to the search term through the influencer's product search, can select a product by the influencer's product selection, and match the selected product. The application information may be transmitted to the market platform providing server 400 . The matching application information may include one of information indicating the selected product and account information identifying the influencer.

The market platform providing server 400 that has received the matching application information for the selected product from the influencer device 200 stores the matching application information and provides notification information corresponding to the matching application to the device 100 of the brand company selected by the selected product. ) can be transmitted (S405).

For example, the market platform providing server 400 may provide notification information corresponding to the matching application as an interface by a method of opening a dedicated chat window for the selected brand company.

The brand company device 100 may receive commission rate and matching completion information from the brand company through the matching status search window (S406). The brand company device 100 may receive a user interface for inputting commission rate and matching completion information from the market platform providing server 400 . Based on the matching application information stored from the market platform providing server 400, it is possible to create a matching status search window that can search for a matching status.

Notification information corresponding to an influencer's matching application and a dedicated chat window will be described with reference to FIG. 12 .

The brand company device 100 may transmit the commission rate information and matching completion information input by the brand company to the market platform providing server 400 (S407).

More specifically, the fee rate information and matching completion information from the brand company device 100 may be simultaneously or sequentially transmitted to the market platform providing server 400, and the market platform providing server 400 must receive the fee rate information to receive the matching completion information. It is possible to control so that the matching completion information cannot be input unless the brand company enters the commission rate information.

The content in which the brand company inputs the commission rate will be described with reference to FIG. 13 .

3-1. Another embodiment of S407

The market platform providing server 400 may transmit commission rate information and matching completion information received from the brand company device 100 to the influencer device 200 . The influencer device 200 may transmit consent information indicating whether to agree to the commission rate information of the brand company device 100 to the market platform providing server 400 .

When the consent information indicates 'consent', the market platform providing server 400 may transmit a notification to the brand company device 100 notifying that the influencer agrees to the commission rate offered by the brand company.

When the consent information indicates 'rejection', the market platform providing server 400 may transmit a notification notifying that the influencer rejects the commission rate offered by the brand company to the brand company device 100 . In addition, the market platform providing server 400 may transmit the modified fee rate information presented by the influencer to the brand company device 100 .

The brand company device 100 that has received the modified fee rate information presented by the influencer may receive a matching application based on the modified fee rate information. When consent information indicating consent to the revised fee information is input to the brand company device 100, the brand company device 100 transmits it to the market platform providing server 400, and the market platform providing server 400 provides the influence It can notify the completion of matching to the unseo device 200 .

However, when consent information indicating rejection is input to the brand company device 100 that has received the modified fee rate information presented by the influencer, the brand company device 100 transmits it to the market platform providing server 400, and The platform providing server 400 may notify the influencer device 200 that matching is rejected.

The market platform providing server 400 that has received the matching complete information (S407) or consent information indicating consent stores the received fee rate information and matching complete information according to an embodiment of the present invention, and determines the matching status based on this It is possible to change the contents of the searchable matching state search window (S408).

More specifically, the market platform providing server 400 creates a matching status search window that can search for a matching status based on the stored matching application information, fee rate information, and matching completion information, so that the brand device 100 and the influencer It can be provided to the device 200 as a user interface, and through the matching status search window, brand companies and influencers can search and view whether or not matching fees and commission rates are matched.

The screen for checking the matching status such as matching or not, fee rate, etc. will be described with reference to FIG. 14 .

4. Information on creating a sales square on the platform

The market platform providing server 400 may form an interface so that a matching product can be selected as a sale product when the content is input in the influencer device 200 (S409).

The influencer device 200 may transmit content information to be shared and product selection information to be shared to the market platform providing server 400 (S410).

More specifically, the content information input from the influencer device 200 may be stored in the market platform providing server 400 by dividing the categories into product sales content and personal daily content. In addition, a selection interface is formed so that an influencer can select a matching product as a sales product when entering product sales content, and the influencer device 200 displays information on which product the influencer has selected in the market. It can be transmitted to the platform providing server 400 .

An example in which the influencer inputs content information will be described with reference to FIG. 10 .

The market platform providing server 400 receives information on which product the influencer has selected, and receives product information corresponding to the product information input from the brand company device 100 stored in the server from the influencer device 200 . One or more sales squares or general squares may be generated by combining with the input content information (S411).

The content information input from the influencer device 200 may include image information, title information, sale date information, and metadata (META DATA) information related to the content.

In this case, when the server creates a square based on the post information received from the influencer device 200, the square may be generated by further including the input metadata, and the square including the metadata is shared on the platform. can be

Accordingly, according to an embodiment of the present invention, consumers who use the platform can search for a specific square among one or more squares shared through the platform by inputting metadata they want to search for.

More specifically, Sales Square is generated by converting product information input from the brand company device 100 and content information input from the influencer device 200 according to a predetermined standard by the market platform providing server 400 . It means platform content, and square means one content classification unit that distinguishes each of one or more platform content shared through the platform.

That is, when a brand company or influencer shares content information through a platform, a square is a platform sharing post that converts content information according to a predetermined standard. As described below, a square is made up of one or more squares. Therefore, it can also serve as a unit of classification that separates each content for sharing on one or more platforms. In the present invention, the square may be divided into a sales square and a general square. Sales square is a square related to product sales, and general square is a square based on post information input by brand companies/influencers.

In addition, the shape of the square may be implemented as an image of a rectangular shape, but this is only an example and may be implemented as an image of a different shape.

Here, the content information may be text, an image, a video, and/or a link, and this is merely an example, and all types of data recognizable by the device and the server may be included.

A sales square (general square) generated using content information and product information will be described with reference to FIGS. 3, 4, and 8 .

The market platform providing server 400 may display one or more generated sales squares through the platform (S412).

The displayed sales square can be shared through the platform, where sharing means not only the user of the influencer device 200 who has entered post information into the platform, but also users of other devices including the consumer device 300 on the platform. It may mean a state in which it is possible to read post information.

An example in which the generated sales square is displayed according to a consumer's search result will be described with reference to FIG. 15 .

5. Information on purchasing products on the platform

The consumer device 300 may transmit product purchase application information to the market platform providing server 400 (S413).

Consumers can browse squares created by influencers and brands. For example, the consumer may input a search term in the search box to check the search result value in a square form. In addition, the consumer may proceed to purchase a product by applying for a product purchase for a desired product using the consumer device 300 .

3 is a diagram illustrating a sales square generated based on a post input from an influencer and product information input from a brand company as an embodiment of the present invention.

Referring to FIG. 3 , a diagram illustrating a sales square generated based on content information input from the influencer device 200 and product information input from the brand company device 100 according to an embodiment of the present invention is shown, and the sales square may include product information input by the brand company.

For example, as shown in FIG. 3 , the market platform providing server 400 has a sales square, and the content input from the influencer device 200 is located at the top 610 of the screen, and the product information input from the brand device 100 is It can be controlled to be displayed by being located at the bottom 620 of the screen. As another example, content by the influencer device 200 may be displayed at the bottom of the screen, and product information input from the brand device 100 may be displayed at the top of the screen, or it may be controlled to be displayed left and right.

At this time, when the generated Sales Square is displayed on the platform, as shown in FIG. 3, Sales Square displays the identifier (eg, name, ID, image, etc.) information of the brand company or influencer who wrote the post information ( 611), image information 612, title information 613 of influencer content included in the square, indicating whether sales are based on the current date (for example, brand companies or Information indicating the current state automatically calculated based on the current date is displayed for the date range designated by the influencer for sale) information (614), sales date information for products included in the square (615), and the square It may include detailed information 616 of the included influencer content and metadata (META DATA) information 617 associated with the sales square.

On the other hand, referring to FIG. 3 , image information 612 of a sales square shared by a brand company or an influencer through the platform, title information 613 of the content, sales date information for a product 615, and sales product information ( 620), when an input (click, double-click, etc.) of a brand company or an influencer is applied, the display screen can be switched to a page where specific information can be read.

4 is an embodiment of the present invention, (a) a general square generated based on post information input from a brand company, and (b) a general square generated based on post information input from an influencer. It is an illustrative drawing.

4 (a) and 4 (b), according to an embodiment of the present invention, illustrating a general square generated only with content information input from the brand company device 100 or the influencer device 200 The drawings are shown, and product-related promotions, advertisements, advertisements, and/or event-related information of the brand company may be posted on the general square, and information about the personal daily life of the influencer may be posted.

In addition, as mentioned above, when inputting content from the influencer device 200, categories can be divided into product sales content and personal daily content. On the other hand, when inputting content from the brand device 100, general You can only input content.

In addition, as mentioned above, when the market platform providing server 400 generates a square based on post information input from a brand company or an influencer, it can be converted and generated according to a predetermined standard, and the predetermined standard This may mean a predetermined content type, a predetermined content size, and a content color, and this is merely an example, and the reference may include standards within all ranges that can be set.

For example, if it is assumed that there is a predetermined content size and a predetermined text type, the market platform providing server 400 receives post information with various content sizes and various text types from a brand company or an influencer. Even if an input is received, as shown in FIGS. 3, 4(a) and 4(b), a square may be generated by transforming it to have the same size but the same text type.

The screen shown in FIG. 4(a) is a general square screen 630 generated based on post information input by the brand company, and includes brand company information 631 , brand company product image 632 , and brand company product name 633 . ), a brand company product description 634 , and metadata information 635 associated with the brand company may be displayed.

The screen shown in FIG. 4(b) is a general square screen 640 generated based on the post information input by the influencer, the influencer information 641, and the influencer's post/product image 642 , a post title 643 , a post content 644 , and metadata information 645 associated with an influencer may be displayed.

6. Information on the configuration of the device and the server 400

5 is a block diagram schematically illustrating an exemplary configuration of a market platform providing server 400 constituting an influencer-based market platform system according to an embodiment of the present invention.

Referring to FIG. 5 , a device and a server 400 that can be applied in the present invention are shown. In FIG. 5 , only one device and one server 400 are shown, respectively, but in contrast to this, one or more devices and servers 400 are shown. ) may be included.

The server 400 generates at least one sales square by receiving the content information input from the brand device 100 and the influencer device 200, and can control the generated sales square to be displayed through the platform. It may include a storage unit 1410, a communication unit 1420 including a transmitting unit and a receiving unit, a control unit (or a processor, 1430), and a display unit 1440, which is only an example and other configurations than those shown in FIG. It may further include, otherwise it may be implemented by omitting some of the components shown in FIG. 5 .

In addition, the overall process of data communication with the devices 100, 200, 300 such as signal processing and layer processing of the server 400 is controlled by the storage unit 1410 and the control unit 1430, and the storage unit 1410, A connection relationship may be formed between the communication unit 1420 and the control unit 1430 .

As an embodiment of the present invention, the storage unit 1410 included in the server 400 includes the brand four account storage unit 1411 , the influencer account storage unit 1412 , the consumer account storage unit 1413 , and product information. It may include a storage unit 1414 , a content information storage unit 1415 , and a matching information storage unit 1416 .

The brand company account storage unit 1411 may store brand company account information including company identification codes of one or more brand companies.

The influencer account storage unit 1412 may store influencer account information including personal identification codes of one or more influencers.

The consumer account storage unit 1413 may store consumer account information including personal identification codes of one or more consumers.

The product information storage unit 1414 may receive and store one or more product information including a company identification code from the brand company device 100 .

The content information storage unit 1415 may store content information input from the brand company device 100 and the influencer device 200 .

The matching information storage unit 1416 may store matching application information, fee rate information, and matching completion information.

The communication unit 1420 included in the server 400 may include a transmitting unit and a receiving unit as described above, and the transmitting unit and the receiving unit transmit data or signals between the devices 100 , 200 , 300 or the server 400 , and may be configured to receive.

As an embodiment of the present invention, the communication unit 1420 included in the server 400 may include a matching contract communication unit 1421 .

The matching contract communication unit 1421 provides the product information of the product information storage unit 1414 to the influencer device 200 so that the influencer device 200 can read it, and is selected from the influencer device 200 . Receives matching application information for the product, transmits notification information corresponding to the matching application to the brand company device 100 selected by the selected product, receives commission rate information and matching completion information from the selected brand company, and uses the information on the influencer device (200) can be made available for reading.

The controller 1430 may be functionally connected to a transmitter and a receiver in the communication unit to control a process in which the transmitter and the receiver transmit/receive data or signals between the devices 100 , 200 , 300 and the servers 400 . In addition, the controller 1430 may perform various processes on the data to be transmitted and then transmit the data to the transmitter, and may perform other processing on the data received by the receiver.

If necessary, the controller 1430 may store information included in the exchanged data in the storage 1410 . With such a structure, the server 400 may perform the methods of various embodiments of the present invention described above with reference to FIGS. 1 to 15 .

As an embodiment of the present invention, the control unit 1430 included in the server 400 may include a sales product control unit 1431 and a square formation control unit 1432 .

The product for sale control unit 1431 may form a selection interface so that a matching product can be selected as a product for sale when content is input in the influencer device 200 .

When the square formation control unit 1432 receives product selection information for sale from the influencer device 200 , the product information input from the brand company device 100 is combined with the content inputted from the influencer device 200 to make one sale. You can control it to create a square.

The devices 100 , 200 , and 300 that can be applied in the present invention may include a storage unit, a communication unit, a control unit, and a display unit, which is merely an example and may be implemented by further including other components or omitting some.

The controller 1430 of the present invention may also be referred to as a processor, a controller, a microcontroller, a microprocessor, a microcomputer, or the like. Meanwhile, the controller 1430 may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by firmware or software, an embodiment of the present invention may be implemented in the form of a module, procedure, function, etc. that perform the functions or operations described above. The software code may be stored in the storage unit 1410 and driven by the control unit 1430 . The storage unit may be located inside or outside the device 100 and the server 400 , and may exchange data with the controller 1430 by various known means.

6 is a flowchart illustrating a flow of an influencer-based market platform providing method performed by the market platform providing server 400 .

The market platform providing server 400 may receive product information from the brand company device 100 and register it. In addition, the market platform providing server 400 may provide registered product information to the influencer device 200 . The market platform providing server 400 may receive matching application information for the selected product from the influencer device 200 and transmit notification information corresponding thereto to the brand company device 100 of the selected product. The market platform providing server 400 may receive commission rate information and matching completion information from the brand company device 100 , and may provide the received commission rate information and matching completion information to the influencer device 200 . The market platform providing server 400 may store matching application information, fee rate information, and matching completion information for the selected product. The market platform providing server 400 may form a user interface so that a matching product can be selected as a sale product when a post is input in the influencer device 200 . When the market platform providing server 400 receives sales product selection information from the influencer device 200 , it sells using the product information input from the brand company device 100 and the post input from the influencer device 200 . Square (square content) can be created. The market platform providing server 400 may display the generated sales square (square contents) through a platform (eg, a website, a dedicated application, etc.).

7 is a platform screen where account information for joining as a brand company or an influencer is input as an embodiment of the present invention.

Brand companies and influencers can sign up for a platform (account registration) to use the market platform of the present invention. To sign up for the platform, you may need an email, password, and social media account. In addition, you can additionally request the company/personal information of the brand company or influencer, information necessary for transaction (account, credit card), etc. The platform subscription screen may include an input box for selecting a brand company/influencer, an intermediate storage button, and a button to transmit input information, in addition to an input box for inputting information necessary for the subscription. When the brand company or influencer completes inputting information for registration (account registration), the brand company device 100 or the influencer device 200 may transmit the respective account information to the market platform providing server 400 . . The consumer device 300 may also sign up (register an account) by applying the above-described method mutatis mutandis.

8 is a platform screen on which one or more sales squares are displayed as an embodiment of the present invention.

The sales square is a window in which product-related information such as product photos, prices, and sales period are listed. The sales square can be configured in various ways, such as by product, by brand, and by special exhibition. The platform screen may list one or more sales squares to display information about the product to consumers. As an example of displaying the platform screen, one or more basic information sales squares may be displayed on the first platform screen or the search result screen searched by the consumer. When the consumer selects the basic information sales square, the detailed information sales square for the selected product may be displayed on the entire screen.

9 is a platform screen where a category is selected and a post configured to input content is input as an embodiment of the present invention.

When the matching of the selected product is completed, the influencer can write a post by inputting contents related to it. Influencers can add photos and videos about products through the platform, and can also write titles, subtitles (optional) and content for posts. In addition, it is possible to easily search for a product by adding a tag. On the platform screen where a post is entered, an add product button is displayed so that the matching product can be selected as a sale product.

10 is a product selection platform screen that is switched when an influencer presses a product add button on a post input screen to select a matching product as a sale product as an embodiment of the present invention.

The product selection platform screen may display product details, commission rate, amount information, etc. for a product that the influencer wants to sell. All products for which the influencer has completed matching are displayed, and a search window for searching for a specific product among the displayed products may also be displayed. When the influencer enters a value in the search box, the corresponding product may be displayed on the screen as a search result. In addition, when the influencer clicks on the product, the corresponding product information is added to the post created by the influencer, and the screen can be switched to the post input screen.

11 is a platform screen through which product information from a brand company is input as an embodiment of the present invention.

The brand company can store product information in the platform by inputting product information through the brand company device 100 and transmitting it to the market platform providing server 400 . Brand companies can enter product information, such as product name, product image, and product price, and also input information about the price to sell to influencers and consumers, such as product discount rate, commission payment rate, expected selling price, and shipping cost. When the above information is input through the brand company device 100 and product addition is completed, the brand company device 100 may transmit the input product information to the market platform providing server 400 .

12 is a platform screen that delivers notification information corresponding to an influencer's matching application by a method of opening a dedicated chat window for a selected brand company as an embodiment of the present invention.

As an example for an influencer and a brand company to determine items related to product sales, such as a commission rate, a platform screen through which they can confirm each other's intentions through a chat window may be provided. Influencers and brand companies can negotiate product sales conditions, such as commission rates, desired by each through a chat window.

In the dedicated chat window, notification information such as receipt of a matching request, conversation content, etc. may be displayed.

13 is a platform screen where brand company commission rate information and matching completion information are input as an embodiment of the present invention.

The brand company may input a commission rate for the product for which the influencer has applied for matching and transmit it to the market platform providing server 400 . On the screen for inputting the commission rate, information about the influencer who applied for matching and product information targeted for the matching application may be displayed, and an input box for inputting the commission rate may be displayed.

The brand company may input the determined commission rate through the corresponding screen and click a button for transmitting the entered commission rate to the market platform providing server 400 .

14 is a matching status platform screen showing matching application information, fee rate information, and matching completion information for a product for which an influencer has applied for matching as one embodiment of the present invention.

When an influencer applies for product matching, a screen indicating the matching status is displayed. The matching status platform screen displays current or past matching information. The matching information displays the matching application, sales options, sales price, commission rate, and matching progress (matching application in progress, matching application complete, etc.). One or more matching statuses are displayed on the matching status platform screen, and when a corresponding product is selected, detailed matching details and product information may be displayed.

15 is a platform screen for displaying the results of a consumer's platform post search by dividing the categories into on-sale, sold-out, and scheduled for sale as an embodiment of the present invention.

In addition, as shown in FIG. 15 , a square including metadata of “#off-road trailer” can be searched for, and in this case, a search is made according to the search result and the result is categorized as being sold, sold, or scheduled for sale. can be displayed separately.

Consumers can view search results by entering a desired search value on the platform. The search results may be displayed after being classified into categories such as all, on sale, sold out, and scheduled for sale.

In the search result window, in addition to the currently sold products, sold products that have been sold and products that are scheduled to be sold may also be displayed. In addition, the entire category in which all products on sale, sold, and scheduled for sale can be checked may also be displayed. When you select a category, the corresponding search results are displayed. The consumer can sort the search results in a desired format by manipulating the search result window, and can check product information and price information for the searched product.

7. Information on computer programs

Meanwhile, the above-described method can be written as a program that can be executed on a computer, and can be implemented in a general-purpose digital computer that operates the program using a computer-readable medium. In addition, the structure of the data used in the above-described method may be recorded in a computer-readable medium through various means. A computer readable medium storing executable computer code for performing various methods of the present invention may include a magnetic storage medium (eg, ROM, floppy disk, hard disk, etc.), an optically readable medium (eg, CD-ROM, DVD). storage media, such as).

A person of ordinary skill in the art related to the embodiments of the present invention will understand that it may be implemented in a modified form without departing from the essential characteristics of the description. Therefore, the disclosed methods are to be considered in an illustrative rather than a restrictive sense. The scope of the present invention is indicated in the claims rather than in the detailed description of the invention, and all differences within the equivalent scope should be construed as being included in the scope of the present invention.

The present invention's influencer-based market platform system and the method for providing an influencer-based market platform using the same can be applied to the field of online e-commerce.

100: brand company device 200: influencer device
300: consumer device 400: market platform providing server
500: network 610: sales square content information screen
620: sales square sales product information screen
630: brand company general square screen 640: influencer general square screen
1410: storage unit 1420: communication unit
1430: control unit 1440: display unit

Claims (8)

receiving, by the market platform providing server, product information from the brand company device;
storing, by the market platform providing server, the product information, and providing the stored product information to an influencer device;
receiving, by the market platform providing server, matching application information for the selected product from the influencer device, and transmitting notification information corresponding to the matching application information to the device of the brand company;
receiving, by the market platform providing server, commission rate information and matching completion information for a product corresponding to the notification information from the brand company device, and providing the commission rate information and matching completion information to the influencer device;
forming an interface that enables selection of the product as a product for sale;
receiving content information and product selection information from the influencer device;
generating one or more sales squares using the content information, the product selection information, and the product information;
displaying a platform screen including the one or more sales squares; and
An influencer-based market platform providing method comprising the step of receiving product purchase application information from a consumer device.
According to claim 1,
Influencer-based market platform providing method further comprising the step of receiving, by the market platform providing server, brand company account information for identifying the brand company from the brand company device.
According to claim 1,
The market platform providing server is an influencer-based market platform providing method further comprising the step of receiving influencer account information for identifying the influencer.
According to claim 1,
The market platform providing server is an influencer-based market platform providing method further comprising the step of receiving consumer account information for identifying the consumer.
According to claim 1,
The content information is an influencer-based market platform providing method, characterized in that it includes product sales content and personal daily content.
According to claim 1,
In the sales square, the content input from the influencer device is displayed at the top of the screen, and the product information input from the brand device is displayed at the bottom of the screen.
According to claim 1,
The product information is an influencer-based market platform providing method, characterized in that it includes advertisement and price information of the product.
branded devices;
influencer device;
consumer devices;
Including the market platform providing server,
The market platform providing server
Receive product information from the brand company device,
The market platform providing server stores the product information, and provides the stored product information to the influencer device,
The market platform providing server receives matching application information for the selected product from the influencer device, and transmits notification information corresponding to the matching application information to the device of the brand company,
The market platform providing server receives commission rate information and matching completion information for a product corresponding to the notification information from the brand company device, and provides the commission rate information and matching completion information to the influencer device;
Forming an interface that enables selection of the product as a product for sale,
Receive content information and product selection information from the influencer device,
generating one or more sales squares using the content information, the product selection information, and the product information;
Display a platform screen including the one or more sales squares,
Influencer-based market platform system, characterized in that receiving product purchase application information from consumer devices.

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