KR102569831B1 - A system providing an influencer-merchant integrated dashboard interface and a method of operation thereof - Google Patents

Abstract

The present invention relates to a system for providing an integrated influencer-seller dashboard interface and an operating method thereof. The system comprises: an integrated influencer-seller platform providing server; an influencer terminal; a seller terminal; a buyer terminal; an external server; and a network. Therefore, the system provides a service through which the most suitable influencer and the buyer group are recommended to the seller.

Description

A system providing an influencer-merchant integrated dashboard interface and a method of operation thereof}

The present invention relates to a system that provides an integrated all-in-one platform service for influencers and sellers and a method of operating the same, and more particularly, to an influencer and a seller that interact efficiently while maintaining confidentiality. A system providing an unseller-seller integrated dashboard interface and a method of operating the same.

The present invention also relates to a system and operation method for providing sellers with a service that recommends an optimal group of influencers and buyers for successful marketing and providing influencer-seller evaluation index information to influencers and sellers. will be.

The present invention also relates to a system and operation method for providing a service for recommending and operating an event with a high success rate to influencers and sellers.

Influencer is a term that refers to those who influence a large number of SNS users, such as the influencer's followers, through a social network service (hereinafter referred to as 'SNS'). Influencers operate accounts on SNS and disclose information about the life or taste of the influencer through posts, etc., and many SNS users who encounter information about the life or taste of these influencers sympathize with this and voluntarily It is also reflected in the life or taste of the person.

The influence of influencers is usefully approached in terms of marketing. In other words, a seller who wants to sell a product or service is exposed to a group of potential buyers who want to sell the product or service to be sold, and furthermore, sells using the influence of the above influencer to promote the purchase intention of the group of potential buyers. Set a strategy. Followers who sympathize with information about the life or taste of an influencer provided by an influencer are likely to enjoy a life or taste similar to that of the influencer. Set up and carry out sales strategies using influencers with matching or similar followers.

In a sales strategy using influencers, a seller sets up a group of potential buyers who are likely to purchase a product or service to be sold, and then exposes the product or service to this group of potential buyers while promoting their purchase intention. I want to use influencers that can. At this time, the influencer exposes information about the product or service to be sold to followers, that is, a group of potential buyers, through posts that provide information about life or taste, and the followers who are provided with this information, that is, a group of potential buyers, buy a product or service.

Under this sales strategy, interaction between the influencer and the seller is essential. In other words, while providing information about the product or service to be sold to the influencer, the seller provides a specific sales strategy, for example, how to express a specific product, how to express the experience of using a specific service, and further utilizes photo media. You can deliver specific instructions, such as whether to use a video or whether to use a video. The influencer can deliver feedback related to the above specific sales strategy to the seller, or various inquiries from a group of potential buyers that are delivered to the influencer.

The interaction between the influencer and the seller can be accomplished through a chat application that can secure convenience and convenience, such as KakaoTalk. However, a means such as a typical chat application can be accessed from multiple terminals, and if the terminal is lost or hacked, the process of interaction between the influencer and the seller through the means by a third party, for example, the influencer margin And there is a risk of being able to recognize various marketing guidelines. If information about the process of interaction between an influencer and a seller recognized by a third party is delivered to the public, especially to a group of followers, that is, potential buyers, due to the nature of influencers that affect a large number of SNS users, , It can be fatal to the image built by an individual influencer, and furthermore, it can provide a negative impression to the public influenced by the influencer. It can be fatal even to sellers who perform marketing.

Therefore, the interaction between the influencer and the seller needs to be disclosed only to the influencer-seller pair with which a specific relationship has been formed, and when such interaction is made on the system, the screen on which the interaction is displayed must not be captured. There is a need to do this, and there is also a need to restrict accessible information according to authority.

On the other hand, when a seller establishes and implements a sales strategy utilizing the influence of an influencer, the seller exposes the product or service to be sold to a group of potential buyers, and the group of potential buyers has a high probability of selling the product or service. hope to purchase In order to achieve this, the seller wants to collect information on the characteristics and tendencies of the potential buyer group, sets up an appropriate potential buyer group through the above information, and then uses the above-mentioned potential buyer group as an influencer to hold as a follower. You need to use it to establish a sales strategy.

In addition, when a seller establishes and executes a sales strategy utilizing the influence of an influencer, the seller can use the event to expose the product or service to be sold to a group of potential buyers. In other words, the seller may want to increase the purchase intention of the potential buyer group by selecting some of the users who commented on the influencer's specific post for a specific period of time as winners. In this case, in the process of selecting the winner, for example, when the number of comments is 1,000 or more or 200 or more winners are selected, unnecessary time may be consumed, and the seller needs to minimize such unnecessary time. there is.

In addition, if the seller establishes and implements a sales strategy that leverages the influencer's influence, the seller will include posts providing information about the product or service the influencer is selling, including sales by the influencer. Information on how much influence the promotion of the target product or service has on potential buyers is collected, and through this, a sales strategy is established or modified. In this case, in the process of collecting the information, the process of researching and processing all information on the number of comments, views, or various interactions may take unnecessary time, and the seller minimizes such unnecessary time. Needs to be.

The potential buyer group wishes to purchase the product or service with a high probability. To achieve this, the seller wants to collect information on the characteristics and tendencies of the potential buyer group, sets up an appropriate potential buyer group through the above information, and then uses the above potential buyer group to achieve higher sales. It is necessary to establish a sales strategy by utilizing the influencers you have as followers.

The present invention is intended to provide an influencer-seller integrated dashboard interface in which confidentiality is maintained while interactions between influencers and sellers are made efficiently.

In addition, the present invention is intended to provide a system that provides a service that recommends a group of influencers and buyers most suitable for a seller.

In addition, the present invention is intended to provide an influencer-seller integrated dashboard interface in which influencer-seller evaluation index information is provided to influencers and sellers.

In addition, the present invention is intended to provide a system that provides a service that recommends and operates public events or secret events that have a high success rate to influencers and sellers.

The technical problems to be achieved in the embodiments according to the present invention are not limited to the above-mentioned matters, and other technical problems not mentioned are to those skilled in the art from the various embodiments described below. can be considered by

According to an embodiment according to the present invention, the influencer-seller integration platform providing server; Influencer Terminal; seller terminal; Buyer terminal; external server; And an influencer-seller integration platform providing system including a network may be provided.

The influencer-seller integrated platform providing server includes a user information management unit; whether the user is authorized; Influencer-Seller Integrated Dashboard Management Department; And it may include an event management unit.

The user information management unit may obtain influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively.

The user authorization unit assigns an influencer ID to the influencer terminal, assigns a seller ID to the seller terminal, and forms an influencer-seller pair including the influencer ID and the seller ID. can

The influencer-seller integrated dashboard management unit may display an influencer-seller integrated dashboard interface on the influencer terminal and the seller terminal.

The influencer-seller integrated dashboard interface may display an influencer-seller conversation module, an influencer-seller data sharing module, and an influencer-seller schedule sharing module.

The influencer-seller integrated dashboard management unit may display information identified through the influencer-seller pair from the user information management unit on the influencer-seller integrated dashboard interface.

The event management unit may provide recommended event information to an influencer terminal and a seller terminal respectively identified by an influencer ID and a seller ID constituting an influencer-seller pair through an algorithm.

According to an embodiment of the present invention, the user information management unit generates influencer evaluation information based on the influencer information, and transmits the generated influencer recommendation information to the influencer-seller integrated dashboard interface. can be displayed on

According to an embodiment according to the present invention, the user information management unit may generate the influencer evaluation information by Equation 1 below.

[Equation 1]

In Equation 1 above, each variable and function means:

M(x) = influencer evaluation information ('x' means influencer ID);

A = number of followers of the influencer's social media account;

B = number of followers of the influencer's social media account;

C= the sum of the number of posts on the influencer's social media accounts;

D= Sum of likes on all posts on the influencer's social media account;

E= Sum of comments on all posts on the influencer's social media account;

F= Sum of the number of direct comments by influencers on comments on all posts on the influencer's social media account;

a(x) = (posting date of the last post on the influencer's social media account - posting date of the first post on the influencer's social media account);

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x) = A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.

According to an embodiment of the present invention, the user information management unit generates influencer recommendation information based on the influencer evaluation information and the seller information, and converts the generated influencer recommendation information to the influencer- It can be displayed in the Merchant Integration Dashboard interface.

According to an embodiment of the present invention, the user information management unit may generate the influencer recommendation information by Equation 2 below.
[Equation 2]

In Equation 2 above, each variable and function means:
N(x) = influencer recommendation information ('x' means influencer ID);
M(x) = Influencer evaluation information;
A = number of followers of the influencer's social media account;
B = number of followers of the influencer's social media accounts;
G = The number of followers of the influencer's social media account that the seller wants.
b(x)= A function that returns 0 if (BA) is less than or equal to 0, and returns 1 if (BA) is greater than or equal to 0;
c(x) = A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.

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According to an embodiment of the present invention, the user information management unit generates influencer-seller evaluation index information based on the influencer information, and transmits the generated influencer-seller evaluation index information to the influencer-seller evaluation index information. -Can be displayed in Merchant Unified Dashboard interface.

According to an embodiment of the present invention, the event management unit acquires first event progress information including an event start signal from the seller terminal, and second event progress information including an event start confirmation signal from the influencer terminal. It is possible to obtain, obtain third event progress information including an event start final signal from the seller terminal, and deliver the event information to the buyer terminal.

According to an embodiment of the present invention, the neural network model includes an input layer, one or more hidden layers, and an output layer, and each learning consisting of learning influencer evaluation information, learning seller information, and correct answer influencer recommendation information. Data is input to the input layer of the neural network model and passes through the one or more hidden layers and output layers to output an output vector, the output vector is input to a loss function layer connected to the output layer, and the loss function layer outputs a loss value using a loss function that compares the output vector with the correct answer vector for each training data, and the parameters of the neural network model can be learned in a direction in which the loss value decreases.

According to various embodiments of the present invention, an influencer-seller integrated dashboard interface in which confidentiality is maintained while efficient interaction between an influencer and a seller may be provided.

In addition, according to various embodiments of the present invention, a system that provides a service that recommends the most suitable influencer and buyer group for successful marketing to a seller may be provided.

In addition, according to various embodiments of the present invention, an influencer-seller integrated dashboard interface may be provided in which influencer-seller evaluation index information is provided to influencers and sellers.

In addition, according to various embodiments of the present invention, a system that provides a service for recommending and operating public events or secret events with a high success rate to influencers and sellers may be provided.

Effects obtainable from the various embodiments of the present invention are not limited to the effects mentioned above, and other effects not mentioned are clear to those skilled in the art based on the detailed description below. can be derived and understood.

The accompanying drawings, which are included as part of the detailed description to aid understanding of the embodiments according to the present invention, provide various embodiments and describe technical features of the various embodiments together with the detailed description.
1 is a schematic diagram showing an influencer-seller integrated platform providing system according to an embodiment of the present invention.
2 is an exemplary diagram showing the configuration of an influencer-seller integration platform providing server according to an embodiment of the present invention.
3 is a schematic diagram illustrating an influencer-seller integrated dashboard interface according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing a service for recommending influencer and buyer groups according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing influencer-seller evaluation index information on an influencer-seller integrated dashboard interface according to an embodiment of the present invention.
6 is a flowchart illustrating a method of providing a service for recommending and operating events to influencers and sellers according to an embodiment of the present invention.

The following embodiments combine elements and features of the embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form not combined with other components or features. In addition, various embodiments may be configured by combining some components and/or features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments are not described, and procedures or steps that can be understood by those skilled in the art are not described. did

Throughout the specification, when a part is said to "comprising" or "including" a certain element, it means that it may further include other elements, not excluding other elements, unless otherwise stated. do. In addition, terms such as “… unit”, “… unit”, and “module” described in the specification mean a unit that processes at least one function or operation, which is hardware or software or a combination of hardware and software. can be implemented as Also, “a or an”, “one”, “the” and like terms are used herein in the context of describing various embodiments (particularly in the context of the claims below). Unless otherwise indicated or clearly contradicted by context, both the singular and the plural can be used.

Hereinafter, embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The detailed description set forth below in conjunction with the accompanying drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent a single embodiment.

In addition, specific terms used in various embodiments are provided to help understanding of various embodiments, and the use of these specific terms may be changed into other forms without departing from the technical spirit of various embodiments. .

1 is a schematic diagram showing an influencer-seller integrated platform providing system 10 according to an embodiment of the present invention. Referring to Figure 1, the influencer-seller integrated platform providing system 10 according to the present invention includes a platform providing server 100, an influencer terminal 200, a seller terminal 300, a buyer terminal 400, An external server 500 and a network 600 may be included.

In an embodiment of the present invention, the network 600 may connect the components of the influencer-seller integration platform providing system 10 and exchange information between each node such as a plurality of terminals and servers. It means a connection structure, and such a network 600 includes, for example, RF, a 3rd Generation Partnership Project (3GPP) network 600, a Long Term Evolution (LTE) network 600, and a 5rd Generation Partnership Project (5GPP) network (600 ), WIMAX (World Interoperability for Microwave Access) network 600, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth (Bluetooth) network 600, NFC network 600, satellite broadcasting network 600, analog broadcasting network 600, digital multimedia broadcasting (DMB) network 600, etc. may be included, but is not limited thereto.

In an embodiment of the present invention, the platform providing server 100 may include a processor, a communication unit, and a memory, but not all of them are essential components of the platform providing server 100 . The platform providing server 100 may be implemented by more components than this, and the platform providing server 100 may be implemented by fewer components. For example, the platform providing server 100 according to some embodiments may further include a user input interface, an output unit, and the like in addition to a processor, a communication unit, and a memory. Meanwhile, the platform providing server 100 may be implemented in a cloud server system.

The processor generally controls the overall operation of the platform providing server 100 . The processor may include one or more processors to control other components included in the platform providing server 100 . For example, the processor may generally control the communication unit and the memory by executing programs stored in the memory.

Memory includes flash memory type, hard disk type, multimedia card micro type, card type memory (eg SD or XD memory, etc.), RAM (RAM, Among Random Access Memory) SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk, and optical disk It may include at least one type of storage medium.

In an embodiment of the present invention, the influencer terminal 200, the seller terminal 300, and the buyer terminal 400 may include all types of devices including a screen display function and a user input interface. For example, interface terminals include smart phones, tablet PCs, PCs, smart TVs, mobile phones, PDAs, laptops, media players, micro servers, GPS devices, e-book readers, digital broadcasting terminals, navigation devices, kiosks, MP3 players, and digital cameras. , consumer electronics and other mobile or non-mobile computing devices.

Referring to FIG. 2, the platform providing server 100 according to an embodiment of the present invention includes a user information management unit 101, a user authorization unit 102, an influencer-seller integrated dashboard management unit 103, an event management unit 104 and the like. The configurations shown in FIG. 2 are exemplary diagrams for implementing the embodiments of the present invention, and appropriate hardware and/or software configurations that are apparent to those skilled in the art may be additionally included in the platform providing server 100.

The user information management unit 101 may obtain influencer information, seller information, and buyer information from the influencer terminal 200 , the seller terminal 300 , and the buyer terminal 400 , respectively. For example, the user information management unit 101 may obtain influencer information such as the influencer's name, year of birth, commonly used SNS, and SNS account ID from the influencer terminal 200 . As another example, the user information management unit 101 is a seller's name or company name from the seller terminal 300, the name of the product or service to be sold, the sales quantity of the product or service to be sold, the unit price of the product or service to be sold, and inflation. It is possible to obtain seller information, such as a rumor margin. As another example, the user information management unit 101 may obtain purchaser information such as the purchaser's name, year of birth, commonly used SNS, SNS account ID, and fields of interest from the purchaser terminal 400 .

The user authorization unit 102 allows the influencer terminal 200, the seller terminal 300, and the buyer terminal 400 to access the platform providing server 100 and receive information from the platform providing server 100. You can grant permission to do so. For example, the user authorization unit 102 may grant an influencer ID allowing access to the platform providing server 100 from the influencer terminal 200, and the platform is provided through the influencer ID. The type of information that can be transmitted from the server 100 can be set. In addition, the user authorization unit 102 may combine a specific influencer ID and a specific seller ID to form an influencer-seller pair to be identified. As a specific example, an influencer identified by a specific influencer ID and a seller identified by a specific seller ID may be formed and identified as an influencer-seller pair that sells a specific product or service to be sold.

The influencer-seller integrated dashboard management unit 103 can display the influencer-seller integrated dashboard interface 20 on the influencer terminal 200 and the seller terminal 300, and - Various types of information can be transmitted to the seller integrated dashboard interface 20. In particular, the influencer-seller integrated dashboard management unit 103 identifies the influencer-seller pair and connects the influencer with the influencer ID of the influencer constituting the influencer-seller pair. Information identified by the seller ID of the seller constituting the influencer-seller pair may be transmitted to the terminal 200 . Similarly, the influencer-seller integrated dashboard management unit 103 identifies the influencer-seller pair and connects the seller terminal 300 with the seller ID of the seller constituting the influencer-seller pair. information identified by the seller ID of the influencer constituting the influencer-seller pair may be transmitted.

The event management unit 104 may provide a service that proposes a recommendation event to the influencer and the seller constituting the influencer-seller pair, and the event may be a secret event. When proposing events to influencers and sellers, the event management unit 104 may recommend a recommended buyer group derived through a specific algorithm as an event target. In addition, when a secret event is in progress, the event management unit 104 may propose participation in the secret event to a buyer selected as an event target of the secret event.

The platform providing server 100 according to an embodiment of the present invention may provide an influencer-seller integrated dashboard interface 20 to influencers and sellers. For example, the platform providing server 100 can display the screen of the influencer terminal 200 on the influencer terminal 200, and integrate the influencer-seller on the screen of the influencer terminal 200. The dashboard interface 20 may be displayed. Also, for example, the platform providing server 100 may display a seller terminal screen on the seller terminal 300, and display the influencer-seller integrated dashboard interface 20 on the seller terminal screen. there is.

3 is a schematic diagram illustrating an influencer-seller integrated dashboard interface 20 according to an embodiment of the present invention. 3, the influencer-seller integrated dashboard interface 20 according to the present invention includes an influencer-seller dialogue module 201, an influencer-seller data sharing module 202, an influencer-seller The seller schedule sharing module 203 and the influencer-seller evaluation information module 204 can be displayed, links to SNS posts related to products or services to be sold, sales status of products or services to be sold, and sales targets for products or services to be sold. Information about the achievement rate may be displayed.

As described above, the user authorization unit 102 may grant the influencer an influencer ID capable of accessing the platform providing server 100, and the seller may be a seller capable of accessing the platform providing server 100. ID can be granted, and the buyer can be given a buyer ID that can access the platform providing server 100. In this case, the platform providing server 100 has authority to each influencer ID or each seller ID. It is possible to select information to be provided to the influencer terminal 200 or seller terminal 300 connected to the platform providing server 100 through each influencer ID or each seller ID.

For example, the user authorization unit 102 displays the influencer-seller integrated dashboard interface 20 on the influencer terminal 200 that accesses the platform providing server 100 through a specific influencer ID. In doing so, it is possible to authorize displaying only the influencer-seller schedule sharing module 203 and not displaying other modules and information, and authorizing all other combinations besides this.

In addition, for example, the influencer-seller integrated dashboard interface 20 is an influencer terminal connected to the platform providing server 100 with an influencer ID authorized by the platform providing server 100 ( 200) and the seller ID authorized by the platform providing server 100 can be displayed only on the seller terminal 300 connected to the platform providing server 100, and the influencer-seller integrated dashboard interface 20 When displayed, may not be captured in the influencer terminal 200 or seller terminal 300 and stored as data in each influencer terminal 200 or seller terminal 300.

The influencer-seller conversation module 201 according to an embodiment of the present invention may display influencer conversation information input from the influencer terminal 200 and seller conversation information input from the seller terminal 300. there is. In this case, information for identifying the influencer terminal 200 having input the influencer conversation information may be displayed together with the influencer conversation information, and the seller conversation information is input with the seller conversation information. Information for identifying one seller terminal 300 may be displayed together. Preferably, the information capable of identifying the influencer terminal 200 is an influencer ID authorized by the platform providing server 100, and the information capable of identifying the seller terminal 300 may be a seller ID authorized by the platform providing server 100.

The influencer-seller data sharing module 202 according to an embodiment of the present invention includes the influencer data sharing data transmitted from the influencer terminal 200 to the platform providing server 100 and the seller terminal 300. Information capable of identifying seller data sharing data transmitted to the platform providing server 100 is displayed. In this case, each of the transmitted data includes information capable of identifying the influencer terminal 200 or seller terminal 300 that transmitted the data, and each of the transmitted data includes information for viewing the data. Information capable of identifying the influencer terminal 200 or the seller terminal 300 is included. Preferably, information capable of identifying the influencer terminal 200 or seller terminal 300 capable of viewing the data is stored in the influencer ID authorized by the platform server or the platform server, respectively. It can be a seller ID authorized by

The platform providing server 100 is an influencer terminal 200 that accesses the platform providing server 100 with an influencer ID or seller ID that can view the data included in each of the transmitted data. Alternatively, it may be transmitted to the seller terminal 300. In this case, the influencer terminal 200 or the seller terminal 300 may transmit a signal requesting the data to the platform providing server 100, and the platform providing server 100 receiving the signal ) can be transmitted to each influencer terminal 200 or the seller terminal 300 that transmitted the signal.

The influencer-seller schedule sharing module 203 according to an embodiment of the present invention displays influencer schedule information input from the influencer terminal 200 and seller schedule information input from the seller terminal 300. can In this case, information for identifying the influencer terminal 200 into which the influencer schedule information has been entered may be displayed in the influencer schedule information, and the seller schedule information is input in the seller schedule information. Information for identifying one seller terminal 300 may be displayed together. Preferably, the information capable of identifying the influencer terminal 200 is an influencer ID authorized by the platform providing server 100, and the information capable of identifying the seller terminal 300 may be a seller ID authorized by the platform providing server 100.

The platform providing server 100 transmits both the influencer schedule information and the seller schedule information through the influencer terminal 200 that accesses the platform providing server 100 through the influencer ID and the seller ID. It can be displayed on all seller terminals 300 connected to the platform providing server 100 .

The platform providing server 100 according to an embodiment of the present invention may display a buyer terminal screen on the buyer terminal 400, and influencer information and seller information may be displayed on the buyer terminal screen. In this case, the influencer ID identifying the influencer on which the influencer information is displayed and the seller ID identifying the seller on which the seller information is displayed may be identified by forming an influencer-seller pair.

The platform providing server 100 according to an embodiment of the present invention may receive a purchase signal as a purchase signal when a purchaser generates a purchase signal from the purchaser terminal screen displayed on the purchaser terminal 400 . In this case, the platform providing server 100 may transmit the purchase signal to the seller terminal 300, and the seller may acquire the purchase signal through the seller terminal 300.

Hereinafter, a method for the platform providing server 100 to provide a service for recommending a group of influencers and buyers to a seller according to an embodiment of the present invention will be described.

4 is a flowchart illustrating a method of providing a service for recommending influencer and buyer groups according to an embodiment of the present invention.

Referring to FIG. 4 , in step S401, the user information management unit 101 may obtain influencer information from the influencer terminal 200, and the influencer information includes influencer input information and influencer sales. information may be included.

The influencer input information includes the type of SNS used by the influencer, the account ID of the influencer's SNS, the age of the influencer, the gender of the influencer, and the influencer's field of influence (e.g., beauty , food, health, etc.), and the influencer input information can be identified by an influencer ID assigned from the platform providing server 100.

For example, the influencer input information identified by a specific influencer ID is information that informs that a 30-year-old female influencer is active in the beauty field through the SNS account ID of “ABCDE” on Instagram. can be

In this case, the user information management unit 101 uses the information on the type of SNS of the influencer included in the input information of the influencer and the account ID information of the SNS of the influencer to use the external server through the network 600. From (500), the number of followers of the influencer's SNS account, the number of followers of the influencer's SNS account, the sum of the number of posts on the influencer's SNS account, and the number of likes for all posts on the influencer's SNS account The total number of comments on all posts on the influencer's SNS account, the total number of comments on all posts on the influencer's SNS account, and the total number of direct comments by the influencer on the influencer's SNS It can be collected as collection information.

The influencer sales information includes information on the product or service the influencer desires to sell, the sales margin desired by the influencer, the sales method desired by the influencer, and the sales period desired by the influencer. can do.

For example, for influencer sales information identified by a specific influencer ID, one post per week, including 5 photos, on the condition that the specific influencer hopes to sell cosmetics and generates a margin of 1,000 won per item. It may be information informing the condition of uploading a total of 3 posts and maintaining them for 3 weeks.

In step S402, the user information management unit 101 may obtain seller information from the seller terminal 300.

The seller information includes the type of SNS the seller wants the influencer to use, the age of the influencer the seller wants, the gender of the influencer the seller wants, the field of influence the seller wants, and the seller The number of followers of the desired influencer's SNS account, the total number of posts on the influencer's SNS account desired by the seller, the total number of likes on all posts on the SNS account of the desired influencer's SNS desired by the seller, It can include the total number of comments on all posts on the SNS account of the influencer you wish to sell, and the total number of comments directly written by the influencer on the comments on all posts on the SNS account of the influencer desired by the seller. there is.

For example, seller information identified by a specific seller ID is that a certain seller is a female beauty influencer in her 30s active on Instagram, has more than 100,000 followers, and has more than 1,000 likes per post. It may be information that the number of comments per post is 100 or more, and the number of comments per post is 10 or more.

In step S403, the user information management unit 101 may obtain purchaser input information from the purchaser terminal 400.

The buyer's input information includes the buyer's age, the buyer's gender, the buyer's preferred SNS, the purchase history of products or services through the buyer's influencer, and the influencer's influence field that the buyer is mainly interested in (e.g., beauty, food, health, etc.).

For example, the buyer information identified by a specific buyer ID is that the specific buyer is a 30-year-old woman, uses Instagram primarily, purchases goods or services through an influencer once a month, and is in a beauty-related field. It may be information that you are interested in famous influencers.

In step S404, the user information management unit 101 may generate influencer evaluation information based on the received influencer input information, influencer SNS collection information, and influencer sales information. This influencer evaluation information is generated according to Equation 1 after using the following variables.

In Equation 1 above, each variable and function means:

M(x) = influencer evaluation information ('x' means influencer ID);

A = number of followers of the influencer's social media account;

B = number of followers of the influencer's social media account;

C= the sum of the number of posts on the influencer's social media accounts;

D= Sum of likes on all posts on the influencer's social media account;

E= Sum of comments on all posts on the influencer's social media accounts;

F= Sum of the number of direct comments by influencers on comments on all posts on the influencer's social media account;

a(x) = (posting date of the last post on the influencer's social media account - posting date of the first post on the influencer's social media account);

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x) = A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.

In step S405, the user information management unit 101 may generate influencer recommendation information based on the influencer evaluation information and the seller information. Influencer recommendation information is generated according to Equation 2 after using the following variables.
[Equation 2]

In Equation 2 above, each variable and function means:
N(x) = influencer recommendation information ('x' means influencer ID);
M(x) = Influencer evaluation information;
A = number of followers of the influencer's social media account;
B = number of followers of the influencer's social media accounts;
G = The number of followers of the influencer's social media account that the seller wants.
b(x)= A function that returns 0 if (BA) is less than or equal to 0, and returns 1 if (BA) is greater than or equal to 0;
c(x) = A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.

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In step S406, the user information management unit 101 may identify the plurality of buyer input information provided through the buyer ID. In this case, each purchaser input information is identified by a purchaser ID, and the user information management unit 101 can classify each purchaser ID into a plurality of purchaser groups classified according to a predetermined criterion based on each purchaser input information. For example, the plurality of buyer IDs may be divided into a plurality of buyer groups based on age, such as 10's, 20's, 30's, 40's, 50's, 60's, or older.

In step S407, the user information management unit 101 may transmit the influencer evaluation information and the influencer recommendation information to the seller terminal 300. In addition, the user information management unit 101 recommends an influencer ID sorted in descending order based on the influencer recommendation information to the seller terminal and a part of the input information of the influencer identified by the influencer ID. Information on the number of buyer IDs belonging to a group of buyers selected by a specific algorithm may be transmitted as buyer recommendation information. In this case, the seller terminal 300 may display influencer recommendation information and buyer recommendation information on the seller terminal screen.

In step S408, the user information management unit 101 may obtain influencer selection information from the seller terminal 300. The influencer selection information may include an influencer ID and a seller ID, and the platform providing server 100 may identify the influencer ID and seller ID as an influencer-seller pair.

In this case, the user information management unit 101 transfers the influencer-seller pair to the influencer terminal 200 that accesses the platform providing server 100 through the influencer ID included in the influencer-seller pair. It is possible to transmit seller conversation information identified by the seller ID included in, data transmitted from the seller terminal 300 to the platform providing server 100, and/or seller schedule information, included in the influencer-seller pair The seller terminal 300 accessing the platform providing server 100 through the seller ID. Influencer conversation information identified by the influencer ID included in the influencer-seller pair, from the influencer terminal 200 Data transmitted to the platform providing server 100 and/or influencer schedule information may be transmitted.

In step S409, the user information management unit 101 may acquire additional seller information from the seller terminal 300. Additional seller information includes product or service information to be sold, unit price information of the product or service to be sold, influencer margin information of the product or service to be sold, sales volume information of the product or service to be sold, sales strategy information of the product or service to be sold etc., and the platform providing server 100 transmits the seller additional information to the platform providing server 100 through the seller ID identified by the seller additional information and the influencer ID constituting the influencer-seller pair. It can be transmitted to the influencer terminal 200 connected to . In addition, the seller additional information may be displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300 .

In step S410, the user information management unit 101 may obtain additional influencer information from the influencer terminal 200. The additional influencer information may include a link to a post related to a product or service to be sold, a comment response to a post related to a product or service to be sold, and the platform providing server 100 converts the additional information of the influencer to the additional information of the influencer. can be transmitted to the seller terminal 300 connected to the platform providing server 100 through the identified influencer ID and the seller ID constituting the influencer-seller pair. In addition, the additional influencer information may be displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300 (step S411).

In this case, the user information management unit 101 uses the link to the post related to the product or service to be sold included in the additional information of the influencer to receive the number of likes, comments, and comments from the influencer from the external server 500. Information including the increase or decrease in the number of followers of the influencer's SNS account before and after the posting of the post can be collected as additional collection information of the influencer, and the platform providing server 100 furthermore The additional collection information of the influencer can be transmitted to the seller terminal 300 connected to the platform providing server 100 through the influencer ID in which the additional influencer information is identified and the seller ID constituting the influencer-seller pair. there is. At this time, the influencer-merchant integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300 may display the additional collection information of the influencer.

The user information management unit 101 according to an embodiment of the present invention may provide the influencer-seller integrated dashboard interface 20 to the influencer and the seller, and as described above, the influencer according to the present invention - The seller integrated dashboard interface 20 may display the influencer-seller evaluation information module 204. Here, the influencer-seller evaluation index module may display influencer-seller evaluation index information generated by the platform providing server 100 .

Hereinafter, the influencer-seller evaluation displayed on the influencer-seller integrated dashboard interface 20 displayed on a specific influencer-seller pair by the user information management unit 101 according to an embodiment of the present invention. Explain how to provide indicator information.

5 is a flowchart illustrating a method of providing influencer-seller evaluation index information on the influencer-seller integrated dashboard interface 20 according to an embodiment of the present invention.

Referring to FIG. 5 , in step S501, the user information management unit 101 may identify an influencer ID and a seller ID constituting a specific influencer-seller pair.

In step S502, the user information management unit 101 may acquire the M(x) value of the influencer identified by the extracted influencer ID.

In step S502, the user information management unit 101 may acquire the N(x) value of the seller identified by the extracted seller ID.

In step S503, the user information management unit 101 may generate influencer-seller evaluation index information based on the M(x) value of the influencer and N(x) of the seller obtained in step S502. This influencer-seller evaluation index information is generated according to Equation 3 after using the following variables.

In Equation 3 above, each variable and function means the following.

n = number of buyers who purchased the product or service sold by the influencer-seller pair

Hi= Sales amount per unit of goods or services sold by the influencer-seller pair

Ji = amount of influencer's margin per unit of product or service sold by the influencer-seller pair

M(x) = influencer evaluation information ('x' means influencer ID);

N(x)= influencer recommendation information ('x' means influencer ID).

In step S504, the user information management unit 101 transfers the influencer-seller evaluation index information of the influencer-seller pair obtained in step S503 to the influencer ID constituting the influencer-seller pair, and the platform providing server. It can be transmitted to the influencer terminal 200 connected to (100), and preferably displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200. (Step S505). In addition, the platform providing server 100 transmits the influencer-seller evaluation index information of the influencer-seller pair acquired in step S503 to the platform providing server 100 as the seller ID constituting the influencer-seller pair. It can be transmitted to the connected merchant terminal 300, and preferably displayed on the influencer-merchant integrated dashboard interface 20 displayed on the merchant terminal 300 (step S506).

Hereinafter, a method for the platform providing server 100 to recommend events to influencers and sellers constituting an influencer-seller pair according to an embodiment of the present invention and to provide a service for operating them will be described. .

6 is a flowchart illustrating a method of providing a service for recommending and operating events to influencers and sellers according to an embodiment of the present invention.

Referring to FIG. 6 , in step S601, the event management unit 104 derives a buyer group optimized for the influencer and seller constituting the influencer-seller pair through an algorithm and forms buyer group recommendation information.

In step S602, the event management unit 104 connects the derived buyer group recommendation information to the platform providing server 100 with the influencer ID and seller ID of the influencer and seller constituting the influencer-seller pair, respectively. The buyer group recommendation information is displayed on the influencer-seller integrated dashboard interface 20 displayed on each of the influencer terminal 200 and the seller terminal 300 .

In step S603, the event management unit 104 may obtain first event progress information that may include an event start signal from the seller terminal 300. The first event progress information may include the number or number of products or services to be sold through events, the price of products or services to be sold through events, and the duration of the event.

The event start signal may be a group of a public event start signal, a secret event start signal, or a public event start signal and a secret event start signal.

When receiving the first event progress information including the event start signal, the event management unit 104 may transmit the first event progress information to the influencer terminal 200 (step S604). Thereafter, the event management unit 104 may obtain second event progress information that may include an event start confirmation signal from the influencer terminal 200 (step S605).

The event start confirmation signal may be a public event start confirmation signal, a secret event start confirmation signal, or a group of a public event start confirmation signal and a secret event start confirmation signal.

When the event management unit 104 receives the second event progress information including the event start confirmation signal, it may transmit the second event progress information to the seller terminal 300 (step S606). Thereafter, the event management unit 104 may obtain third event progress information that may include an event start final signal from the seller terminal 300 (step S607).

The event starting final signal may be a public event starting final signal, a secret event starting final signal, or a group of a public event starting final signal and a secret event starting final signal.

When the event management unit 104 is provided with the third event progress information including the event start final signal including the public event start final signal, the event manager 104 discloses the buyer group recommendation information to each buyer group forming the purchaser group recommendation information. Event information can be delivered (step S607-1)

On the other hand, when the event management unit 104 is provided with the third event progress information including the event starting final signal including the secret event starting final signal, the event management unit 104 each of the buyer groups forming the buyer group recommendation information. Secret event information may be delivered to (step S607-2). Specifically, when the event management unit 104 is provided with the third event progress information including the event starting final signal including the secret event starting final signal, the event management unit 104 sends a secret event to a buyer having a specific buyer ID. information can be conveyed.

When the event management unit 104 receives the third event progress information including the event start confirmation signal, the event management unit 104 acquires the first event end information including the event end signal from the influencer terminal 200 Yes (step S608). In this case, the event manager 104 may transmit the first event end information to the seller terminal 300 (step S609), and then, the event manager 104 includes an automatic result derivation instruction signal from the seller terminal 300. Second possible event end information can be obtained (step S610).

When the event management unit 104 receives the second event end information including the automatic result derivation instruction signal, the event management unit 104 may select a winner through an algorithm (step S611). Specifically, for example, the event management unit 104 may obtain an event posting link from the influencer terminal 200, and use the event posting link received from the external server 500 through the network 600. It is possible to collect event applicant information including information of an account that inputs a like signal of an event post link and information of an account that inputs a comment, and the event management unit 104 generates winner information from the event applicant information through an algorithm. can do.

On the other hand, when the event management unit 104 delivers secret event information to each buyer constituting the buyer group forming the buyer group recommendation information, each buyer receiving the secret event information generates a secret event application signal and sends it to an event. It can be delivered to the management unit 104. In this case, the secret event application signal may be identified by the buyer ID of the buyer who generated the signal, and the event management unit 104 may generate winner information from the buyer ID group.

When the event management unit 104 generates winner information, it may transmit it to the influencer terminal 200 and the seller terminal 300 (step S612). Preferably, the event management unit 104 may display winner information on the influencer-seller integrated dashboard interface 20 displayed to the influencer and the seller constituting the influencer-seller pair.

The embodiments described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components. For example, the devices, methods and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate (FPGA). array), programmable logic units (PLUs), microprocessors, or any other device capable of executing and responding to instructions. A processing device may run an operating system (OS) and one or more software applications running on the operating system. A processing device may also access, store, manipulate, process, and generate data in response to execution of software. For convenience of understanding, there are cases in which one processing device is used, but those skilled in the art will understand that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it can include. For example, a processing device may include a plurality of processors or a processor and a controller. Other processing configurations are also possible, such as parallel processors.

Software may include a computer program, code, instructions, or a combination of one or more of the foregoing, which configures a processing device to operate as desired or processes independently or collectively. The device can be commanded. Software and/or data may be any tangible machine, component, physical device, virtual equipment, computer storage medium or device, intended to be interpreted by or provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed on networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer readable media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program commands recorded on the medium may be specially designed and configured for the embodiment or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with limited drawings, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques may be performed in an order different from the method described, and/or components of the described system, structure, device, circuit, etc. may be combined or combined in a different form than the method described, or other components may be used. Or even if it is replaced or substituted by equivalents, appropriate results can be achieved.

Therefore, other implementations, other embodiments, and equivalents of the claims are within the scope of the following claims.

10: Influencer-Seller Integrated Platform Provision System
100: platform provided server
200: influencer terminal
300: seller terminal
400: buyer terminal
500: external server
600: network
101: user information management unit
102: user authorization
103: integrated dashboard management unit
104: event management unit
20: Influencer-Merchant Integration Dashboard Interface
201: Influencer-Seller Dialogue Module
202: Influencer-Seller Data Sharing Module
203: Influencer-seller schedule sharing module
204: Influencer-seller evaluation information module

Claims (7)

Influencer-seller integration platform provision server; Influencer Terminal; seller terminal; Buyer terminal; external server; And In the influencer-seller integration platform providing system including a network,
The influencer-seller integrated platform providing server includes a user information management unit; whether the user is authorized; Influencer-Seller Integrated Dashboard Management Department; And an event management unit,
The user information management unit obtains influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively;
The user authorization unit assigns an influencer ID to the influencer terminal, assigns a seller ID to the seller terminal, forms an influencer-seller pair including the influencer ID and the seller ID, ,
The influencer-seller integrated dashboard management unit displays an influencer-seller integrated dashboard interface on the influencer terminal and the seller terminal,
The influencer-seller integrated dashboard interface displays an influencer-seller conversation module, an influencer-seller data sharing module, and an influencer-seller schedule sharing module;
The influencer-seller integrated dashboard management unit displays information identified through the influencer-seller pair from the user information management unit on the influencer-seller integrated dashboard interface,
The event management unit provides recommended event information to an influencer terminal and a seller terminal respectively identified by an influencer ID and a seller ID constituting an influencer-seller pair through an algorithm,
The user information management unit generates influencer evaluation information based on the influencer information, and displays the generated influencer recommendation information on the influencer-seller integrated dashboard interface,
The user information management unit generates influencer recommendation information based on the influencer evaluation information and the seller information using a neural network model, and uses the generated influencer recommendation information in the influencer-seller integrated dash. Characterized in that it is displayed on the board interface,
The user information management unit is characterized by generating the influencer recommendation information by Equation 2 below,
[Equation 2]

In Equation 2 above, each variable and function means:
N(x) = influencer recommendation information ('x' means influencer ID);
M(x) = Influencer evaluation information;
A = number of followers of the influencer's social media account;
B = number of followers of the influencer's social media accounts;
G = The number of followers of the influencer's social media account that the seller wants.
b(x)= A function that returns 0 if (BA) is less than or equal to 0, and returns 1 if (BA) is greater than or equal to 0;
c(x) = A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.
An influencer-seller integrated platform provision system.
delete delete delete The method of claim 1, wherein the user information management unit generates influencer-seller evaluation index information based on the influencer information, and integrates the generated influencer-seller evaluation index information with the influencer-seller. A system for providing an influencer-seller integrated platform, characterized in that it is displayed in a dashboard interface. The method of claim 1, wherein the event management unit obtains first event progress information including an event start signal from the seller terminal, and obtains second event progress information including an event start confirmation signal from the influencer terminal, , Obtaining third event progress information including an event start final signal from the seller terminal, and delivering the event information to the buyer terminal, Influencer-Seller integrated platform providing system. According to claim 1,
The neural network model includes an input layer, one or more hidden layers and an output layer,
Each learning data consisting of learning influencer evaluation information, learning seller information, and correct answer influencer recommendation information is input to the input layer of the neural network model, passes through one or more hidden layers and output layers, and outputs an output vector. The output vector is input to a loss function layer connected to the output layer, and the loss function layer outputs a loss value using a loss function that compares the output vector with a correct answer vector for each learning data. Parameters of the neural network model are learned in a direction in which the loss value decreases.
An influencer-seller integrated platform provision system.

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