KR102593133B1 - A system providing an influencer-merchant integrated dashboard interface and a method of operation thereof - Google Patents

Abstract

According to the present invention, an influencer-seller integrated platform providing server; Influencer terminal; seller terminal; Buyer terminal; external server; and a network, wherein the influencer-seller integrated platform providing server includes a user information management unit; User authorization; Influencer-Seller Integrated Dashboard Management Department; and an event management unit, wherein the user information management unit acquires influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively, and the user authorization unit acquires influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively. Grant an influencer ID to the influencer terminal, grant a seller ID to the seller terminal, form an influencer-seller pair including the influencer ID and the seller ID, and form an influencer-seller pair. The integrated dashboard management unit displays the influencer-seller integrated dashboard interface on the influencer terminal and the seller terminal,
The influencer-seller integrated dashboard interface displays an influencer-seller conversation module, an influencer-seller data sharing module, and an influencer-seller schedule sharing module, and the influencer-seller integrated dashboard The management unit causes information identified through the influencer-seller pair from the user information management unit to be displayed on the influencer-seller integrated dashboard interface, and the event management unit configures the influencer-seller pair through an algorithm. An influencer-seller integrated platform providing system is provided that provides recommended event information to an influencer terminal and a seller terminal, respectively identified by an influencer ID and a seller ID.

Description

A system providing an influencer-merchant integrated dashboard interface and a method of operation thereof}

The present invention relates to a system that provides an integrated all-in-one platform service for influencers and sellers and a method of operating the same. More specifically, the present invention relates to an influencer system that ensures efficient interaction between influencers and sellers while maintaining confidentiality. It relates to a system that provides an unser-seller integrated dashboard interface and a method of operating the same.

The present invention also relates to a system and method of operation that provide a service for recommending optimal influencers and buyer groups for successful marketing to sellers and provide influencer-seller evaluation index information to influencers and sellers. will be.

The present invention also relates to a system and method of operating the system that recommend events with a high success rate to influencers and sellers and provide a service for operating the same.

Influencer is a term that refers to people who influence a large number of SNS users, such as the influencer's followers, especially through a social network service (hereinafter referred to as 'SNS'). Influencers operate accounts on SNS and disclose information about the influencer's life or tastes through posts, etc., and many SNS users who encounter information about the influencer's life or tastes sympathize with this and make it their own. This may be reflected in one's life or tastes.

The influence of influencers can be usefully approached from a marketing perspective. In other words, a seller who wants to sell a product or service exposes the product or service being sold to a group of potential buyers who want to sell it, and further promotes the purchase intention of the group of potential buyers by utilizing the influence of the above influencer. Set a strategy. Followers who sympathize with the information about the influencer's life or tastes provided by an influencer are likely to enjoy a life or taste similar to that of the influencer, so sellers can Establish and execute a sales strategy using influencers with matching or similar followers.

In a sales strategy using influencers, the seller establishes a group of potential buyers who are likely to purchase the product or service being sold, and then exposes the product or service to this group of potential buyers while promoting their intention to purchase. We want to utilize influencers that we can. At this time, the influencer exposes information about the product or service being sold to followers, i.e., a group of potential buyers, through posts that provide information about life or tastes, and the followers who receive such information, i.e., a group of potential buyers, are You purchase a product or service.

Under this sales strategy, interaction between influencers and sellers is essential. In other words, while providing the influencer with information about the product or service being sold, the seller will use specific sales strategies, such as how to express a specific product, how to express the experience of using a specific service, and even use photo media. Specific instructions can be given, such as whether to use a video or whether to use a video. The influencer can deliver feedback related to the specific sales strategy above to the seller, or various inquiries from the potential buyer group that are forwarded to the influencer.

Such interaction between influencers and sellers can be achieved through a chat application that can ensure convenience and convenience, for example, KakaoTalk. However, means such as a typical chat application can be accessed from multiple terminals, and if the terminal is lost or hacked, a third party may use the above means to process the interaction between the influencer and the seller, for example, influencer margin. There is a risk that users may be aware of various marketing guidelines, etc. If information about the interaction process between an influencer and a seller recognized by a third party is passed on to the public, especially followers, that is, a group of potential buyers, given the nature of the influencer influencing a large number of SNS users, , it can be fatal to the image built by the individual influencer, and furthermore, it can provide a negative impression to the public influenced by the influencer, which is due to the influencer's influence on a specific group as mentioned above. It can be fatal even to the seller conducting marketing.

Therefore, the interaction between the influencer and the seller needs to be disclosed only to the influencer-seller pair with which a specific relationship has been formed, and when such interaction takes place on the system, the screen on which the interaction is displayed should not be captured. There is also a need to limit accessible information depending on authority.

On the other hand, when a seller establishes and implements a sales strategy utilizing the influence of an influencer, the seller exposes the product or service being sold to a group of potential buyers, with a high probability that the group of potential buyers will purchase the product or service. Hope to purchase. To achieve this, the seller wants to collect information about the characteristics and tendencies of the potential buyer group, establish an appropriate potential buyer group through the above information, and then use the influencer who has the above potential buyer group as followers. It is necessary to establish a sales strategy using .

Additionally, when a seller establishes and implements a sales strategy that utilizes the influence of influencers, the seller can utilize events to expose the product or service being sold to a group of potential buyers. In other words, the seller may want to increase the purchase intention of the potential buyer group by selecting some of the users who commented on a specific influencer's post during a specific period as winners. In this case, in the process of selecting the winners, for example, if the number of comments is more than 1,000 or more than 200 winners are selected, unnecessary time may be consumed, and the seller needs to minimize such unnecessary time consumption. there is.

In addition, if a seller establishes and implements a sales strategy utilizing the influence of an influencer, the seller may post sales by the influencer, including posts providing information about the product or service being sold. We collect information on how much influence the promotion of the target product or service has on the potential buyer group, and use this to establish or revise a sales strategy. In this case, in the process of collecting the above information, it may take unnecessary time to research and process all information about the number of comments, views, or various interactions, and the seller should minimize such unnecessary time consumption. Needs to be.

It is hoped that the group of potential buyers will purchase the product or service with a high probability. To achieve this, the seller seeks to collect information on the characteristics and tendencies of the potential buyer group, establishes an appropriate potential buyer group through the above information, and then selects the potential buyer group as above to achieve higher sales. It is necessary to establish a sales strategy using the influencers you have as followers.

The present invention seeks to provide an integrated influencer-seller dashboard interface that maintains confidentiality while enabling efficient interaction between influencers and sellers.

In addition, the present invention seeks to provide a system that provides a service in which the most suitable influencer and buyer group is recommended to the seller.

In addition, the present invention seeks to provide an integrated influencer-seller dashboard interface in which influencer-seller evaluation index information is provided to influencers and sellers.

In addition, the present invention seeks to provide a system that provides a service for recommending and operating public events or secret events with a high success rate to influencers and sellers.

The technical problems to be achieved in the embodiments according to the present invention are not limited to the matters mentioned above, and other technical problems not mentioned can be solved by those skilled in the art from the various embodiments described below. can be considered.

According to an embodiment according to the present invention, an influencer-seller integrated platform providing server; Influencer terminal; seller terminal; Buyer terminal; external server; And an influencer-seller integrated platform providing system including a network may be provided.

The influencer-seller integrated platform providing server includes a user information management unit; User authorization; Influencer-Seller Integrated Dashboard Management Department; and an event management unit.

The user information management unit may obtain influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively.

The user authorization unit grants an influencer ID to the influencer terminal, grants a seller ID to the seller terminal, and forms an influencer-seller pair including the influencer ID and the seller ID. You can.

The influencer-seller integrated dashboard management unit may display the influencer-seller integrated dashboard interface on the influencer terminal and the seller terminal.

The influencer-seller integrated dashboard interface can display the influencer-seller conversation module, the influencer-seller data sharing module, and the influencer-seller schedule sharing module.

The influencer-seller integrated dashboard management unit may display information identified through the influencer-seller pair from the user information management unit on the influencer-seller integrated dashboard interface.

The event management unit may provide recommended event information to the influencer terminal and the seller terminal, respectively identified by the influencer ID and seller ID constituting the influencer-seller pair, through an algorithm.

According to an embodiment according to the present invention, the user information management unit generates influencer evaluation information based on the influencer information, and transmits the generated influencer recommendation information to the influencer-seller integrated dashboard interface. It can be displayed in .

According to an embodiment according to the present invention, the user information management unit can generate the influencer evaluation information according to Equation 1 below.

[Equation 1]

In Equation 1 above, each variable and function means:

M(x)= influencer evaluation information ('x' stands for influencer ID);

A=Number of followers on the influencer's SNS account;

B = number of followings on the influencer's social media account;

C = total number of posts on the influencer's SNS account;

D = Total number of likes for all posts on the influencer's SNS account;

E = Total number of comments on all posts on the influencer's SNS account;

F = The total number of comments written by the influencer directly on all posts on the influencer's SNS account;

a(x)= (posting date of the last post on the influencer's SNS account - posting date of the first post on the influencer's SNS account);

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x)= A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and 0 if they do not match.

According to an embodiment of the present invention, the user information management unit generates influencer recommendation information based on the influencer evaluation information and the seller information, and sends the generated influencer recommendation information to the influencer- It can be displayed on the seller integrated dashboard interface.

According to an embodiment according to the present invention, the user information management unit can generate the influencer recommendation information according to Equation 2 below.

[Equation 2]

In Equation 2 above, each variable and function means:

N(x)=Influencer recommendation information ('x' stands for influencer ID);

A=Number of followers on the influencer's SNS account;

B = number of followings on the influencer's social media account;

G = Number of followers on the SNS account of the influencer desired by the seller.

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x)= A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and 0 if they do not match.

According to an embodiment according to the present invention, the user information management unit generates influencer-seller evaluation index information based on the influencer information, and sends the generated influencer-seller evaluation index information to the influencer. -Can be displayed on the seller's integrated dashboard interface.

According to an embodiment according to the present invention, the event management unit obtains first event progress information including an event start signal from the seller terminal, and second event progress information including an event start confirmation signal from the influencer terminal. , obtain third event progress information including the final event start signal from the seller terminal, and transmit the event information to the buyer terminal.

According to an embodiment according to the present invention, the neural network model includes an input layer, one or more hidden layers, and an output layer, and each learning layer consists of learning influencer evaluation information, learning seller information, and correct answer influencer recommendation information. Data is input to the input layer of the neural network model and passes through the one or more hidden layers and the output layer to output an output vector, and the output vector is input to a loss function layer connected to the output layer, and the loss function layer Outputs a loss value using a loss function that compares the output vector with the correct answer vector for each training data, and the parameters of the neural network model can be learned in a direction that reduces the loss value.

According to various embodiments of the present invention, an influencer-seller integrated dashboard interface can be provided in which interaction between influencers and sellers is carried out efficiently while confidentiality is maintained.

Additionally, according to various embodiments of the present invention, a system that provides a service in which the most suitable influencer and buyer group for successful marketing is recommended to sellers can be provided.

Additionally, according to various embodiments of the present invention, an influencer-seller integrated dashboard interface in which influencer-seller evaluation index information is provided to influencers and sellers may be provided.

Additionally, according to various embodiments of the present invention, a system that provides a service for recommending and operating public events or secret events with a high success rate to influencers and sellers can be provided.

Effects that can be obtained from various embodiments of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clear to those skilled in the art based on the detailed description below. It can be derived and understood.

The accompanying drawings, which are included as part of the detailed description to facilitate understanding of embodiments according to the present invention, provide various embodiments and together with the detailed description explain technical features of the various embodiments.
Figure 1 is a schematic diagram showing a system for providing an influencer-seller integrated platform according to an embodiment of the present invention.
Figure 2 is an exemplary diagram showing the configuration of an influencer-seller integrated platform providing server according to an embodiment of the present invention.
Figure 3 is a schematic diagram showing an influencer-seller integrated dashboard interface according to an embodiment of the present invention.
Figure 4 is a flowchart showing a method of providing a service for recommending influencers and buyer groups according to an embodiment of the present invention.
Figure 5 is a flowchart showing a method of providing influencer-seller evaluation indicator information on the influencer-seller integrated dashboard interface according to an embodiment of the present invention.
Figure 6 is a flowchart showing a method of providing a service for recommending and operating events to influencers and sellers according to an embodiment of the present invention.

The following embodiments combine elements and features of the embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form that is not combined with other components or features. Additionally, various embodiments may be configured by combining some components and/or features. The order of operations described in various embodiments may change. Some features or features of one embodiment may be included in other embodiments or may be replaced with corresponding features or features of other embodiments.

In the description of the drawings, procedures or steps that may obscure the gist of the various embodiments are not described, and procedures or steps that can be understood at the level of a person with ordinary knowledge in the relevant technical field are not described. did.

Throughout the specification, when a part is said to “comprise or include” a certain element, this means that it does not exclude other elements but may further include other elements, unless specifically stated to the contrary. do. In addition, terms such as "... unit", "... unit", and "module" used in the specification refer to a unit that processes at least one function or operation, which refers to hardware, software, or a combination of hardware and software. It can be implemented as: Additionally, the terms “a or an,” “one,” “the,” and similar related terms are used herein in the context of describing various embodiments (particularly in the context of the claims below). Unless otherwise indicated or clearly contradicted by context, it may be used in both singular and plural terms.

Hereinafter, embodiments according to various embodiments will be described in detail with reference to the attached drawings. The detailed description set forth below in conjunction with the accompanying drawings is intended to illustrate exemplary embodiments of various embodiments and is not intended to represent the only embodiment.

In addition, specific terms used in various embodiments are provided to aid understanding of the various embodiments, and the use of such specific terms may be changed to other forms without departing from the technical spirit of the various embodiments. .

Figure 1 is a schematic diagram showing an influencer-seller integrated platform providing system 10 according to an embodiment of the present invention. Referring to Figure 1, the influencer-seller integrated platform providing system 10 according to the present invention includes a platform providing server 100, an influencer terminal 200, a seller terminal 300, a buyer terminal 400, It may include an external server 500 and a network 600.

In an embodiment of the present invention, the network 600 can connect the components of the influencer-seller integrated platform providing system 10 and enable information exchange between each node, such as a plurality of terminals and servers. It refers to a connection structure, and these networks 600 include, for example, RF, 3rd Generation Partnership Project (3GPP) network 600, Long Term Evolution (LTE) network 600, and 5th Generation Partnership Project (5GPP) network (600). ), WIMAX (World Interoperability for Microwave Access) network (600), Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network), PAN (Personal Area Network), It may include, but is not limited to, a Bluetooth network 600, an NFC network 600, a satellite broadcasting network 600, an analog broadcasting network 600, and a Digital Multimedia Broadcasting (DMB) network 600.

In an embodiment of the present invention, the platform providing server 100 may include a processor, a communication unit, and memory, but not all of them are essential components of the platform providing server 100. The platform providing server 100 may be implemented with more components than this, and the platform providing server 100 may be implemented with fewer components. For example, the platform providing server 100 according to some embodiments may further include a user input interface, an output unit, etc. in addition to a processor, a communication unit, and a memory. Meanwhile, the platform providing server 100 may be implemented in a cloud server system.

The processor generally controls the overall operation of the platform providing server 100. The processor may include one or more processors and control other components included in the platform providing server 100. For example, the processor can generally control the communication unit and memory by executing programs stored in the memory.

Memory includes flash memory type, hard disk type, multimedia card micro type, card type memory (e.g. SD or XD memory, etc.), RAM Random Access Memory) Among SRAM (Static Random Access Memory), ROM (Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory), magnetic memory, magnetic disk, and optical disk. It may include at least one type of storage medium.

In an embodiment of the present invention, the influencer terminal 200, the seller terminal 300, and the buyer terminal 400 may include all types of devices including a screen display function and a user input interface. For example, interface terminals include smartphones, tablet PCs, PCs, smart TVs, mobile phones, PDAs, laptops, media players, micro servers, GPS devices, e-readers, digital broadcasting terminals, navigation, kiosks, MP3 players, and digital cameras. , home appliances, and other mobile or non-mobile computing devices.

Referring to Figure 2, the platform providing server 100 according to an embodiment of the present invention includes a user information management unit 101, a user authorization unit 102, an influencer-seller integrated dashboard management unit 103, and an event It may include a management unit 104, etc. The configurations shown in FIG. 2 are exemplary diagrams for implementing embodiments of the present invention, and appropriate hardware and/or software configurations that are obvious to those skilled in the art may be additionally included in the platform providing server 100.

The user information management unit 101 may obtain influencer information, seller information, and buyer information from the influencer terminal 200, the seller terminal 300, and the buyer terminal 400, respectively. For example, the user information management unit 101 may obtain influencer information such as the influencer's name, year of birth, mainly used SNS, SNS account ID, etc. from the influencer terminal 200. As another example, the user information management unit 101 receives from the seller terminal 300 the name or business name of the seller, the name of the product or service to be sold, the sales quantity of the product or service to be sold, the unit price of the product or service to be sold, and the inflation rate. You can obtain seller information such as referral margin rate, etc. As another example, the user information management unit 101 may obtain buyer information such as the buyer's name, year of birth, SNS mainly used, SNS account ID, areas of interest, etc. from the buyer terminal 400.

The user authorization unit 102 allows the influencer terminal 200, the seller terminal 300, and the buyer terminal 400 to connect to the platform providing server 100 and receive information from the platform providing server 100. The authority to do so can be granted. For example, the user authorization unit 102 may grant an influencer ID that allows the influencer terminal 200 to connect to the platform providing server 100, and provide the platform through the influencer ID. The type of information that can be transmitted from the server 100 can be set. Additionally, the user authorization unit 102 may combine a specific influencer ID and a specific seller ID into a pair to form an influencer-seller pair and allow identification. As a specific example, an influencer identified with a specific influencer ID and a seller identified with a specific seller ID may be identified as an influencer-seller pair selling a specific product or service.

The influencer-seller integrated dashboard management unit 103 may cause the influencer-seller integrated dashboard interface 20 to be displayed on the influencer terminal 200 and the seller terminal 300, and the influencer - Various information can be transmitted to the seller's integrated dashboard interface (20). In particular, the influencer-seller integrated dashboard management unit 103 identifies the influencer-seller pair and connects the influencer with the influencer ID of the influencer constituting the influencer-seller pair. Information identified by the seller ID of the seller constituting the influencer-seller pair may be transmitted to the terminal 200. Similarly, the influencer-seller integrated dashboard management unit 103 identifies the influencer-seller pair and connects the seller terminal 300 with the seller ID of the seller constituting the influencer-seller pair. Information identified by the seller ID of the influencer constituting the influencer-seller pair may be transmitted.

The event management unit 104 may provide a service that proposes a recommended event to the influencer and seller constituting the influencer-seller pair, and the event may be a secret event. When proposing an event to influencers and sellers, the event management unit 104 may recommend a group of recommended buyers derived through a specific algorithm as the event target. Additionally, when a secret event is in progress, the event management unit 104 may propose participation in the secret event to a purchaser selected as an event target for the secret event.

The platform providing server 100 according to an embodiment of the present invention may provide the influencer-seller integrated dashboard interface 20 to influencers and sellers. For example, the platform providing server 100 may display the influencer terminal 200 screen on the influencer terminal 200, and integrate the influencer-seller on the influencer terminal 200 screen. The dashboard interface 20 may be displayed. Additionally, for example, the platform providing server 100 may cause the seller terminal screen to be displayed on the seller terminal 300, and may cause the seller terminal screen to display the influencer-seller integrated dashboard interface 20. there is.

Figure 3 is a schematic diagram showing the influencer-seller integrated dashboard interface 20 according to an embodiment of the present invention. Referring to Figure 3, the influencer-seller integrated dashboard interface 20 according to the present invention includes an influencer-seller conversation module 201, an influencer-seller data sharing module 202, and an influencer-seller data sharing module 202. The seller schedule sharing module (203) and the influencer-seller evaluation information module (204) can be displayed, links to SNS posts related to products or services to be sold, sales status of products or services to be sold, and sales goals of products or services to be sold. Information about the achievement rate may be displayed.

As described above, the user authorization unit 102 may grant the influencer an influencer ID that can access the platform providing server 100, and may grant the seller an influencer ID that can access the platform providing server 100. An ID can be granted, and the buyer can be given a buyer ID that can access the platform providing server 100. In this case, the platform providing server 100 has authority to each influencer ID or each seller ID. You can select information to be provided to the influencer terminal 200 or the seller terminal 300 connected to the platform providing server 100 through each influencer ID or each seller ID.

For example, the user authorization unit 102 displays the influencer-seller integrated dashboard interface 20 on the influencer terminal 200 connected to the platform providing server 100 through a specific influencer ID. In doing so, permission can be granted to display only the influencer-seller schedule sharing module 203 and not display other modules and information, and in addition, permission to enable all other combinations can be granted.

In addition, for example, the influencer-seller integrated dashboard interface 20 is an influencer terminal connected to the platform providing server 100 with an influencer ID authorized by the platform providing server 100 ( 200) and can be displayed only on the seller terminal 300 connected to the platform provision server 100 with a seller ID authorized by the platform provision server 100, and the influencer-seller integrated dashboard interface 20. When displayed, it may not be captured in the influencer terminal 200 or the seller terminal 300 and stored as data in each influencer terminal 200 or the seller terminal 300.

The influencer-seller conversation module 201 according to an embodiment of the present invention may display influencer conversation information input from the influencer terminal 200 and seller conversation information input from the seller terminal 300. there is. In this case, information that can identify the influencer terminal 200 that entered the influencer conversation information may be displayed in the influencer conversation information, and the seller conversation information may be entered in the seller conversation information. Information that can identify one seller terminal 300 may be displayed together. Preferably, the information that can identify the influencer terminal 200 is an influencer ID authorized by the platform providing server 100, and the information that can identify the seller terminal 300 may be a seller ID authorized by the platform providing server 100.

The influencer-seller data sharing module 202 according to an embodiment of the present invention includes influencer data sharing data transmitted from the influencer terminal 200 to the platform providing server 100 and from the seller terminal 300. Information that can identify the seller data sharing data transmitted to the platform providing server 100 is displayed. In this case, each of the transmitted data includes information that can identify the influencer terminal 200 or the seller terminal 300 that transmitted the data, and each of the transmitted data includes information that can identify the influencer terminal 200 or the seller terminal 300 that transmitted the data. Information that can identify the influencer terminal 200 or the seller terminal 300 is included. Preferably, the information that can identify the influencer terminal 200 or the seller terminal 300 that can view the data is provided to an influencer ID authorized by the platform server or to the platform server, respectively. It may be a seller ID authorized by the seller.

The platform providing server 100 sends each of the transmitted data to an influencer terminal 200 connected to the platform providing server 100 with an influencer ID or seller ID capable of viewing the data included in the data. Alternatively, it can be transmitted to the seller terminal 300. In this case, the influencer terminal 200 or the seller terminal 300 may transmit a signal requesting the data to the platform providing server 100, and the platform providing server 100 receives the signal. ) can be transmitted to each influencer terminal 200 or the seller terminal 300 that transmitted the signal.

The influencer-seller schedule sharing module 203 according to an embodiment of the present invention will display the influencer schedule information input from the influencer terminal 200 and the seller schedule information input from the seller terminal 300. You can. In this case, information that can identify the influencer terminal 200 that entered the influencer schedule information may be displayed in the influencer schedule information, and the seller schedule information may be entered in the seller schedule information. Information that can identify one seller terminal 300 may be displayed together. Preferably, the information that can identify the influencer terminal 200 is an influencer ID authorized by the platform providing server 100, and the information that can identify the seller terminal 300 may be a seller ID authorized by the platform providing server 100.

The platform providing server 100 provides both the influencer schedule information and the seller schedule information through the influencer terminal 200 connected to the platform providing server 100 through the influencer ID and the seller ID. It can be displayed on all seller terminals 300 connected to the platform providing server 100.

The platform providing server 100 according to an embodiment of the present invention can display a buyer terminal screen on the buyer terminal 400, and influencer information and seller information can be displayed on the buyer terminal screen. In this case, the influencer ID that identifies the influencer on which the influencer information is displayed and the seller ID that identifies the seller on which the seller information is displayed may be identified by forming an influencer-seller pair.

The platform providing server 100 according to an embodiment of the present invention may receive the purchase signal as a purchase signal when the purchaser generates a purchase signal from the purchaser terminal screen displayed on the purchaser terminal 400. In this case, the platform providing server 100 may transmit the purchase signal to the seller terminal 300, and the seller may obtain the purchase signal through the seller terminal 300.

Hereinafter, a method in which the platform providing server 100 provides a service for recommending influencers and buyer groups to sellers according to an embodiment of the present invention will be described.

Figure 4 is a flowchart showing a method of providing a service for recommending influencers and buyer groups according to an embodiment of the present invention.

Referring to FIG. 4, in step S401, the user information management unit 101 may obtain influencer information from the influencer terminal 200, and the influencer information may be divided into influencer input information and influencer sales. May contain information.

The influencer input information includes the type of SNS used by the influencer, the influencer's SNS account ID, the influencer's age, the influencer's gender, and the influencer's field of influence (e.g., beauty , food, health, etc.), etc., and the influencer input information can be identified by the influencer ID assigned by the platform providing server 100.

For example, the influencer input information identified by a specific influencer ID includes information indicating that a 30-year-old female influencer is active in the beauty field through the SNS account ID “ABCDE” on Instagram. It can be.

In this case, the user information management unit 101 uses the information about the type of the influencer's SNS included in the influencer input information and the account ID information of the influencer's SNS to connect to the external server through the network 600. From (500), the number of followers of the influencer's SNS account, the number of followings of the influencer's SNS account, the total number of posts on the influencer's SNS account, and the number of likes of all posts on the influencer's SNS account Information such as the total, the total number of comments on all posts on the influencer's SNS account, and the total number of comments written by the influencer directly on all posts on the influencer's SNS account are collected on the influencer's SNS. It can be collected as collection information.

The influencer sales information includes information on the products or services the influencer wishes to sell, the sales margin the influencer wishes, the sales method the influencer wishes, and the sales period the influencer wishes. can do.

For example, influencer sales information identified by a specific influencer ID includes one post per week and five photos, provided that the specific influencer wishes to sell cosmetics and generates a margin of 1,000 won per item. This may be information informing the conditions of uploading a total of 3 posts and maintaining them for 3 weeks.

In step S402, the user information management unit 101 may obtain seller information from the seller terminal 300.

The above seller information includes the type of SNS used by the influencer desired by the seller, the age of the influencer desired by the seller, the gender of the influencer desired by the seller, the field of influence of the influencer desired by the seller, and the type of SNS used by the influencer desired by the seller. The number of followers of the desired influencer's SNS account, the total number of posts on the influencer's SNS account desired by the seller, the total number of likes of all posts on the influencer's SNS account desired by the seller, the seller's desired number This may include the total number of comments on all posts on the SNS account of the influencer desired by the seller, the total number of comments directly written by the influencer on all posts on the SNS account of the influencer desired by the seller, etc. there is.

For example, seller information identified by a specific seller ID may indicate that the specific seller is a female beauty influencer in her 30s who is active on Instagram, has more than 100,000 followers, and has more than 1,000 likes per post. This may be information that an influencer with more than 100 comments per post and more than 10 comments per post is desired.

In step S403, the user information management unit 101 may obtain buyer input information from the buyer terminal 400.

Buyer input information includes the buyer's age, the buyer's gender, the SNS the buyer mainly uses, the buyer's purchase history of products or services through the buyer's influencer, and the influencer's area of influence that the buyer is mainly interested in (e.g. It may include information about beauty, food, health, etc.).

For example, buyer information identified by a specific buyer ID indicates that the specific buyer is a 30-year-old woman, mainly uses Instagram, purchases products or services through influencers once a month, and is a beauty-related product. This could be information that there is a lot of interest in famous influencers.

In step S404, the user information management unit 101 may generate influencer evaluation information based on the provided influencer input information, influencer SNS collection information, and influencer sales information. This influencer evaluation information is generated according to Equation 1 using the following variables.

In Equation 1 above, each variable and function means:

M(x)= influencer evaluation information ('x' stands for influencer ID);

A=Number of followers on the influencer's SNS account;

B = number of followings on the influencer's social media account;

C = total number of posts on the influencer's SNS account;

D = Total number of likes for all posts on the influencer's SNS account;

E = Total number of comments on all posts on the influencer's SNS account;

F = The total number of comments written by the influencer directly on all posts on the influencer's SNS account;

a(x)= (posting date of the last post on the influencer's SNS account - posting date of the first post on the influencer's SNS account);

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x)= A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and 0 if they do not match.

In step S405, the user information management unit 101 may generate influencer recommendation information based on the influencer evaluation information and the seller information. Influencer recommendation information is generated according to Equation 2 using the following variables.

In Equation 2 above, each variable and function means:

N(x)=Influencer recommendation information ('x' stands for influencer ID);

A=Number of followers on the influencer's SNS account;

B = number of followings on the influencer's social media account;

G = Number of followers on the SNS account of the influencer desired by the seller.

b(x)= A function that returns 0 if (B-A) is less than or equal to 0, and returns 1 if (b-a) is greater than or equal to 0;

c(x)= A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and 0 if they do not match.

In step S406, the user information management unit 101 may identify the plurality of buyer input information provided through the buyer ID. In this case, each buyer input information is identified by a buyer ID, and the user information management unit 101 can divide each buyer ID into a plurality of buyer groups classified according to a certain standard based on each buyer input information. For example, multiple buyer IDs may be divided into multiple buyer groups based on age, such as teenagers, 20s, 30s, 40s, 50s, 60s, or older.

In step S407, the user information management unit 101 may transmit the influencer evaluation information and the influencer recommendation information to the seller terminal 300. In addition, the user information management unit 101 uses the influencer ID sorted in descending order based on the influencer recommendation information at the seller terminal and part of the influencer input information identified by the influencer ID to recommend the influencer. It can be transmitted as information, and information on the number of buyer IDs belonging to a group of buyers selected by a specific algorithm can be transmitted as buyer recommendation information. In this case, the seller terminal 300 may display such influencer recommendation information and buyer recommendation information on the seller terminal screen.

In step S408, the user information management unit 101 may obtain influencer selection information from the seller terminal 300. The influencer selection information may include an influencer ID and a seller ID, and the platform providing server 100 may allow the influencer ID and seller ID to be identified as an influencer-seller pair.

In this case, the user information management unit 101 connects the influencer terminal 200 to the platform providing server 100 through the influencer ID included in the influencer-seller pair. Seller conversation information identified by the seller ID included in, data transmitted from the seller terminal 300 to the platform providing server 100, and/or seller schedule information may be transmitted, and included in the influencer-seller pair. From the influencer terminal 200, influencer conversation information identified by the influencer ID included in the influencer-seller pair to the seller terminal 300 that connects to the platform providing server 100 through the seller ID. Data transmitted to the platform providing server 100 and/or influencer schedule information may be transmitted.

In step S409, the user information management unit 101 may obtain additional seller information from the seller terminal 300. Additional seller information includes product or service information for sale, unit price information for the product or service for sale, influencer margin information for the product or service for sale, sales volume information for the product or service for sale, and sales strategy information for the product or service for sale. etc. may be included, and the platform providing server 100 provides the seller additional information through the seller ID by which the seller additional information is identified and the influencer ID constituting the influencer-seller pair. It can be transmitted to the influencer terminal 200 connected to . Additionally, the additional seller information may be displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300.

In step S410, the user information management unit 101 may obtain additional influencer information from the influencer terminal 200. The additional influencer information may include a link to a post related to a product or service to be sold, a comment response to a post related to a product or service to be sold, etc., and the platform providing server 100 converts the additional information of the influencer into the additional information of the influencer. It can be transmitted to the seller terminal 300 connected to the platform providing server 100 through the identified influencer ID and the seller ID constituting the influencer-seller pair. Additionally, the additional influencer information may be displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300 (step S411).

In this case, the user information management unit 101 uses the link to a post related to a product or service for sale included in the additional influencer information to obtain the number of likes, comments, and replies from the influencer from the external server 500. Information including the number of followers, the increase or decrease in the number of followers of the influencer's SNS account before and after the time of posting of the post, etc. can be collected as additional influencer collection information, and further, the platform providing server 100 collects the influencer's SNS account. Additional collected information about the influencer can be transmitted to the seller terminal 300 connected to the platform providing server 100 through the influencer ID through which the additional influencer information is identified and the seller ID constituting the influencer-seller pair. there is. At this time, the additional influencer collection information may be displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200 and the seller terminal 300.

The user information management unit 101 according to an embodiment of the present invention can provide the influencer-seller integrated dashboard interface 20 to influencers and sellers, and as described above, the influencer according to the present invention -The seller integrated dashboard interface 20 may display the influencer-seller evaluation information module 204. Here, the influencer-seller evaluation index module may display influencer-seller evaluation index information generated by the platform providing server 100.

Hereinafter, according to an embodiment of the present invention, the user information management unit 101 evaluates the influencer-seller displayed on the influencer-seller integrated dashboard interface 20 displayed to a specific influencer-seller pair. Let us explain how to provide indicator information.

Figure 5 is a flowchart showing a method of providing influencer-seller evaluation index information on the influencer-seller integrated dashboard interface 20 according to an embodiment of the present invention.

Referring to FIG. 5, in step S501, the user information management unit 101 may identify the influencer ID and seller ID constituting a specific influencer-seller pair.

In step S502, the user information management unit 101 may obtain the M(x) value of the influencer identified by the extracted influencer ID.

In step S502, the user information management unit 101 may obtain the N(x) value of the seller identified by the extracted seller ID.

In step S503, the user information management unit 101 may generate influencer-seller evaluation index information based on the influencer's M(x) value and the seller's N(x) obtained in step S502. This influencer-seller evaluation indicator information is generated according to Equation 3 using the following variables.

In Equation 3 above, each variable and function means the following.

n = number of buyers who purchased the product or service sold by the influencer-seller pair

Hi = Sales amount per unit of product or service sold by the influencer-seller pair.

Ji = Influencer margin amount per unit of product or service sold by the influencer-seller pair

M(x)= influencer evaluation information ('x' stands for influencer ID);

N(x)= Influencer recommendation information ('x' stands for influencer ID).

In step S504, the user information management unit 101 sends the influencer-seller evaluation index information of the influencer-seller pair obtained in step S503 to the platform providing server as the influencer ID constituting the influencer-seller pair. It can be transmitted to the influencer terminal 200 connected to 100, and preferably displayed on the influencer-seller integrated dashboard interface 20 displayed on the influencer terminal 200. (Step S505). In addition, the platform providing server 100 sends the influencer-seller evaluation index information of the influencer-seller pair obtained in step S503 to the platform providing server 100 with the seller ID constituting the influencer-seller pair. It can be transmitted to the connected seller terminal 300, and preferably displayed on the influencer-seller integrated dashboard interface 20 displayed on the seller terminal 300 (step S506).

Below, we will describe how the platform providing server 100 recommends events to influencers and sellers constituting an influencer-seller pair and provides a service for operating them according to an embodiment of the present invention. .

Figure 6 is a flowchart showing a method of providing a service for recommending and operating events to influencers and sellers according to an embodiment of the present invention.

Referring to FIG. 6, in step S601, the event management unit 104 uses an algorithm to derive a buyer group optimized for the influencer and seller constituting the influencer-seller pair and forms buyer group recommendation information.

In step S602, the event management unit 104 connects the derived buyer group recommendation information to the platform providing server 100 using the influencer ID and seller ID of the influencer and seller constituting the influencer-seller pair, respectively. The buyer group recommendation information is displayed on the influencer-seller integrated dashboard interface 20 displayed on each of the influencer terminal 200 and the seller terminal 300.

In step S603, the event management unit 104 may obtain first event progress information that may include an event start signal from the seller terminal 300. The first event progress information may include the number or frequency of products or services for sale offered through the event, the price of the product or service for sale through the event, the duration of the event, etc.

The event start signal may be a public event start signal, a secret event start signal, or a group of a public event start signal and a secret event start signal.

When receiving first event progress information including an event start signal, the event management unit 104 may transmit the first event progress information to the influencer terminal 200 (step S604). Thereafter, the event management unit 104 may obtain second event progress information that may include an event start confirmation signal from the influencer terminal 200 (step S605).

The event start confirmation signal may be a public event start confirmation signal, a secret event start confirmation signal, or a group of a public event start confirmation signal and a secret event start confirmation signal.

When receiving second event progress information including an event start confirmation signal, the event management unit 104 may transmit the second event progress information to the seller terminal 300 (step S606). Thereafter, the event management unit 104 may obtain third event progress information that may include the final event start signal from the seller terminal 300 (step S607).

The event start final signal may be a public event start final signal, a secret event start final signal, or a group of a public event start final signal and a secret event start final signal.

When the event management unit 104 is provided with the third event progress information including the event start final signal including the public event start final signal, the event management unit 104 discloses the information to each of the buyer groups forming the buyer group recommendation information. Event information may be transmitted (step S607-1)

Meanwhile, when the event management unit 104 is provided with the third event progress information including the event start final signal including the secret event start final signal, the event management unit 104 selects each of the buyer groups forming the buyer group recommendation information. Secret event information can be delivered to (step S607-2). Specifically, when the event management unit 104 is provided with the third event progress information including the event start final signal including the secret event start final signal, the event management unit 104 sends the secret event to the purchaser with a specific purchaser ID. Information can be conveyed.

When the event management unit 104 receives third event progress information including an event start confirmation signal, the event management unit 104 obtains first event end information including an event end signal from the influencer terminal 200. You can (step S608). In this case, the event management unit 104 may transmit the first event end information to the seller terminal 300 (step S609), and then the event management unit 104 includes an automatic result derivation instruction signal from the seller terminal 300. Second event end information can be obtained (step S610).

When the event management unit 104 receives the second event end information including an automatic result derivation instruction signal, the event management unit 104 may select a winner through an algorithm (step S611). Specifically, for example, the event management unit 104 may obtain an event posting link from the influencer terminal 200, and use the received event posting link to receive information from the external server 500 through the network 600. Event applicant information including information on the account that entered the like signal for the event post link and information on the account that entered the comment may be collected, and the event management unit 104 generates winner information from the event applicant information through an algorithm. can do.

Meanwhile, when the event management unit 104 delivers secret event information to each buyer constituting the buyer group forming the buyer group recommendation information, each buyer who receives the secret event information generates a secret event application signal and sends it to the event. It can be transmitted to the management department 104. In this case, the secret event application signal can be identified by the buyer ID of the buyer who generated the signal, and the event management unit 104 can generate winner information from the buyer ID group.

When the event management unit 104 generates winner information, it may transmit it to the influencer terminal 200 and the seller terminal 300 (step S612). Preferably, the event management unit 104 may display the winner information on the influencer-seller integrated dashboard interface 20 displayed to the influencer and seller constituting the influencer-seller pair.

The embodiments described above may be implemented with hardware components, software components, and/or a combination of hardware components and software components. For example, the devices, methods, and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, and a field programmable gate (FPGA). It may be implemented using one or more general-purpose or special-purpose computers, such as an array, programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions. A processing device may execute an operating system (OS) and one or more software applications that run on the operating system. Additionally, a processing device may access, store, manipulate, process, and generate data in response to the execution of software. For ease of understanding, a single processing device may be described as being used; however, those skilled in the art will understand that a processing device includes multiple processing elements and/or multiple types of processing elements. It can be seen that it may include. For example, a processing device may include a plurality of processors or one processor and one controller. Additionally, other processing configurations, such as parallel processors, are possible.

Software may include a computer program, code, instructions, or a combination of one or more of these, which may configure a processing unit to operate as desired, or may be processed independently or collectively. You can command the device. Software and/or data may be used on any type of machine, component, physical device, virtual equipment, computer storage medium or device to be interpreted by or to provide instructions or data to a processing device. , or may be permanently or temporarily embodied in a transmitted signal wave. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the medium may be specially designed and configured for the embodiment or may be known and available to those skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -Includes optical media (magneto-optical media) and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include machine language code, such as that produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described with limited drawings as described above, those skilled in the art can apply various technical modifications and variations based on the above. For example, the described techniques are performed in a different order than the described method, and/or components of the described system, structure, device, circuit, etc. are combined or combined in a different form than the described method, or other components are used. Alternatively, appropriate results may be achieved even if substituted or substituted by an equivalent.

Therefore, other implementations, other embodiments, and equivalents of the claims also fall within the scope of the claims described below.

10: Influencer-Seller integrated platform provision system
100: Platform provision server
200: Influencer terminal
300: Seller terminal
400: Buyer terminal
500: external server
600: Network
101: User information management department
102: User authorization
103: Integrated dashboard management department
104: Event management department
20: Influencer-Seller Integrated Dashboard Interface
201: Influencer-Seller Dialogue Module
202: Influencer-Seller data sharing module
203: Influencer-seller schedule sharing module
204: Influencer-seller evaluation information module

Claims (4)

Server providing influencer-seller integration platform; Influencer terminal; seller terminal; Buyer terminal; external server; In the influencer-seller integrated platform providing system including a network,
The influencer-seller integrated platform providing server includes a user information management unit; User authorization; Influencer-Seller Integrated Dashboard Management Department; and an event management department,
The user information management unit acquires influencer information, seller information, and buyer information from the influencer terminal, the seller terminal, and the buyer terminal, respectively,
The user authorization unit grants an influencer ID to the influencer terminal, grants a seller ID to the seller terminal, and forms an influencer-seller pair including the influencer ID and the seller ID, ,
The influencer-seller integrated dashboard management unit displays an influencer-seller integrated dashboard interface on the influencer terminal and the seller terminal,
The influencer-seller integrated dashboard interface displays an influencer-seller conversation module, an influencer-seller data sharing module, and an influencer-seller schedule sharing module,
The influencer-seller integrated dashboard management unit displays information identified through the influencer-seller pair from the user information management unit on the influencer-seller integrated dashboard interface,
The event management unit provides recommended event information to the influencer terminal and the seller terminal, respectively identified by the influencer ID and seller ID constituting the influencer-seller pair through an algorithm,
The user information management unit generates influencer evaluation information based on the influencer information, and displays the generated influencer evaluation information on the influencer-seller integrated dashboard interface,
The user information management unit generates influencer recommendation information based on the influencer evaluation information and the seller information using a neural network model, and uses the generated influencer recommendation information in the influencer-seller integrated dash. Characterized by being displayed on the board interface,
The user information management unit generates the influencer recommendation information according to Equation 2 below,
[Equation 2]

In Equation 2 above, each variable and function means:
N(x)=Influencer recommendation information ('x' stands for influencer ID);
M(x)= influencer evaluation information;
A=Number of followers on the influencer's SNS account;
B = number of followings on the influencer's social media account;
G = Number of followers on the SNS account of the influencer desired by the seller.
b(x)= a function that returns 0 if (BA) is less than or equal to 0, and returns 1 if (ba) is greater than or equal to 0;
c(x)= A function that returns 1 if the influencer's activity field and the influencer's desired sales field match, and returns 0 if they do not match.
The seller information includes the seller's name, business name, name of the product or service to be sold, sales quantity of the product or service to be sold, unit price of the product or service to be sold, and influencer margin rate.
Influencer-seller integrated platform provision system. The method of claim 1, wherein the user information management unit generates influencer-seller evaluation indicator information based on the influencer information, and integrates the generated influencer-seller evaluation indicator information into the influencer-seller. An influencer-seller integrated platform providing system, characterized in that it is displayed on the dashboard interface. The method of claim 1, wherein the event management unit acquires first event progress information including an event start signal from the seller terminal, and acquires second event progress information including an event start confirmation signal from the influencer terminal, , An influencer-seller integrated platform providing system, characterized in that third event progress information including a final event start signal is obtained from the seller terminal and the event information is transmitted to the buyer terminal. According to paragraph 1,
The neural network model includes an input layer, one or more hidden layers, and an output layer,
Each learning data consisting of learning influencer evaluation information, learning seller information, and correct answer influencer recommendation information is input to the input layer of the neural network model, passes through the one or more hidden layers and the output layer, and outputs an output vector. The output vector is input to a loss function layer connected to the output layer, and the loss function layer outputs a loss value using a loss function that compares the output vector with the correct answer vector for each training data, The parameters of the neural network model are learned in the direction of decreasing the loss value,
Influencer-seller integrated platform provision system.

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