KR20160093157A

KR20160093157A - Method for providing product commerce service based on experience

Info

Publication number: KR20160093157A
Application number: KR1020150013513A
Authority: KR
Inventors: 최창우
Original assignee: 주식회사 에브리프라이데이
Priority date: 2015-01-28
Filing date: 2015-01-28
Publication date: 2016-08-08
Also published as: WO2016122206A1

Abstract

The present invention relates to a custom experience-based merchandise commerce service method.
A customized experience-based commerce service method according to an exemplary embodiment of the present invention includes: a step (S100) in which a server receives customization condition information of a user; (S200) of providing a product list including customization condition information according to a request of a user client; A step (S300) of receiving a custom experience support request for a specific product included in the product list from the user client; And a server (S400) of selecting a person to be personalized by reflecting at least one of a number of reviews of the personalized experience of the user, a number of times the other person has read the review, and an evaluation score of the other person, .
Industrial Applicability According to the present invention, merchandise suppliers have the advantage of being able to promote through a simple personal experience event such as a sample presentation. Promotions can be made on a continuous basis by users reviewing through sample offerings.

Description

{METHOD FOR PROVIDING PRODUCT COMMERCE SERVICE BASED ON EXPERIENCE}

The present invention relates to a customized experience-based merchandise commerce service method, and more particularly, to a method of providing a product experience by reflecting a customization condition of a user and performing promotion of a product based on the experience.

Small and medium-sized companies often have difficulty in promoting their products even after they develop them. In addition, it is difficult for small and medium-sized companies to make in-store sales, and it is difficult for them to enter large-sized stores.

Also, different people have different conditions and want to use or experience. That is, people have different life patterns depending on various factors such as sex, residence area, age, and occupation. As a result, people need and want different products. For example, people have different skin conditions. Skin type is classified according to various criteria of people's skin type is called. For skin care, cosmetics should be used that match the skin type. When purchasing cosmetics offline, you can purchase cosmetics that match your skin type by actually testing them, but it is difficult to buy cosmetics online when compared to off-line.

A personalized experience-based product that provides users with product information that meets various customized conditions of the user, encourages users to participate in personalized experiences for their products, and promotes reviews on personalized experiences. I want to provide a commerce service method.

According to an embodiment of the present invention, a customized experience-based commodity commercial service method includes: receiving a customization condition information of a user by a server; Providing a product list including customization condition information according to a request from a user client; Receiving a custom experience support request for a specific product included in the product list from the user client; And the server reflects at least one of a review number of the personalized experience of the user, a number of times that the other person reads the review, and an evaluation score of the other person to the review according to a specific criterion to select the personal experience object Step.

The product list providing step includes the steps of: recognizing the user connected to the server, comparing the customization condition information of the user with the product-specific customization condition information, and extracting a product unsuitable for the customization condition information of the user; And generating the product list screen to include the non-compliant information on one side of the screen or provide a warning message when the product is selected, and providing the product list screen to the user client.

In addition, the step of selecting the customized experience subjects may include the steps of: the server recognizing the sharing of the reviews written by the user or others through the social network service; And receiving feedback data of the other person about the sharing frequency or sharing and reflecting the feedback data in the selection of the personal experience subject person according to a specific criterion.

Determining a product or company-specific ranking based on the product evaluation information of the user; And generating a screen by automatically inputting an advertisement of a vendor or a product corresponding to the ranking at an advertisement position of the in-screen ranking provided to the user client, wherein the advertisement position by the in- Which is determined by analyzing the level.

In addition, when receiving the sharing request of the review through the specific social network service from the user client, the server generates the review including the link to the sale site or the publicity page of the goods and transmits the review to the social network service server The method comprising the steps of:

When the product is a cosmetic product, the customization condition information of the user corresponds to the user skin characteristic information received from the user client, the customization condition information of the product corresponds to the skin type information of the cosmetic product, Receiving the user skin characteristic information from the user client and recognizing the user skin type information, receiving the cosmetic characteristic information from the business client and recognizing the used skin type information; .

According to the present invention as described above, the following various effects are obtained.

First, product suppliers have the advantage of promoting through simple custom experience events such as sample or present product offerings. Promotions can be made on a continuous basis with a sample or review of users through the offering of this product.

Second, product providers can obtain ratings of users who have used actual products by accumulating reviews in services. That is, the company can utilize the review to improve the product.

Third, by providing a review of actual users to potential consumers of the product, it is possible to raise the reliability and induce the purchase of the product.

Fourth, the company can obtain the effect of preventing the image from being lost due to the use of the products which are not suitable for the user's customized conditions.

Fifth, it is effective to encourage users to share reviews through the SNS, thereby widening the range of promoting products. Also, according to the characteristics of SNS, it can be easily promoted not only in Korea but also overseas.

Sixth, as the user's evaluation of the product is reflected in the advertisement positioning, it can be a motivation for the companies to provide the sample with the excellent effect or the product with the excellent performance. This allows users to experience superior products themselves or samples of the product.

Seventh, when the product is a cosmetic product, the user compares the user's skin type information with the used skin type information of the cosmetic product to inform the user of the unsuitable cosmetic product, so that the user can easily grasp the cosmetic product corresponding to the user's skin type have.

Eighth, as the above services are provided, product suppliers can provide consumers with better products at a lower cost by minimizing the marketing costs and distribution costs that need to be entered unnecessarily.

1 is a connection diagram of a customized experience-based merchandise commerce service system according to an embodiment of the present invention.
2 is a flowchart of a custom experience-based commerce service method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

1 and 2 show a server 100; A user client 200; And a vendor client 300 are shown.

Hereinafter, a customized experience-based commerce service method according to embodiments of the present invention will be described with reference to the drawings.

1 is a connection diagram of a customized experience-based merchandise commerce service system according to an embodiment of the present invention.

Referring to FIG. 1, a custom experience-based commodity commercial service system according to an embodiment of the present invention includes a server; User client; And a vendor client.

The server performs an overall function for performing customized experience-based commerce services. The server performs a function of searching for a commodity that matches the customized experience of the user. In addition, the server performs a function of generating a screen to be provided to the user client. In addition, the server performs a function of selecting a person to be customized to reflect the participation in the customized experience (for example, the number of reviews described in the previous customized experience), the evaluation of the other person on the described review, do.

In addition, when the product is a cosmetic product, the server can perform a function of recognizing the user's skin type information of the user through the user skin characteristics information received through the user client. In addition, the server can perform a function of recognizing skin type information (i.e., skin type information on use) suitable for use of the cosmetics based on the cosmetics characteristic information received from the business client.

The user client receives information to be displayed on the screen from the server and provides the information to the user. The user client can display a screen including a product list or product information and display information on whether or not the product conforms to the user's customization condition information on the screen. Further, the user client can display advertisements of goods or companies on the screen and provide them.

The user client may correspond to various terminals having a communication function and a display function. That is, the user client may be a cellular phone, a PCS phone, a mobile terminal of a synchronous / asynchronous IMT-2000 (International Mobile Telecommunication-2000) (PDA), a smart phone, a WAP phone (Wireless Application Protocol), a mobile game machine, a tablet PC, a netbook, a notebook, etc., And may be a desktop PC, a television, or the like corresponding to a fixed terminal.

In addition, the user client acquires a user input of the user and transmits the user input to the server. For example, the user client may receive a custom experience support request of the user and transmit the request to the server. In addition, the user client acquires customized condition information such as user skin characteristic information and transmits the customized condition information to the server.

The business client performs a function of transmitting product information to a server. That is, the business client can provide the server with the customized condition information of the user who mainly uses the product. In addition, the server can provide information on the product so that the server can grasp the customization condition information corresponding to the product. For example, the business client may send the cosmetic-related data needed to determine the skin type information of the cosmetic to the server. In addition, the business client can transmit the product information to be displayed to the user client to the server for the explanation of the product.

2 is a flowchart of a custom experience-based commerce service method according to an embodiment of the present invention.

Referring to FIG. 2, a custom experience-based commodity commercial service method according to an exemplary embodiment of the present invention includes: a step (S100) in which a server receives customization condition information of a user; (S200) the server providing a product list including customization condition information according to a request of a user client; Receiving (S300) a custom experience support request for the specific product included in the list from the user client; And the server reflects at least one of a review number of the personalized experience of the user, a number of times that the other person reads the review, and an evaluation score of the other person to the review according to a specific criterion to select the personal experience object Step S400. The customized experience-based commerce service method according to an embodiment of the present invention will be described in order.

The server receives the customization condition information of the user from the user client (S100). The customizing condition corresponds to condition information obtained from the user client in order to provide a customized experience that matches the user. For example, the customization condition information may include at least one of a user's sex, age, residence area, skin type, occupation, user's interests (e.g., beauty, This is information that enables you to explore customized experiences that are appropriate for you. The customization experience means an event for a specific product such as providing a sample suitable for a user. Therefore, the server receives the customization condition information input by the user from the user client.

The server provides a product list including customization condition information according to a request of the user client (S200). That is, the server provides a product list including customization condition information of a user, which is suitable for purchasing or using the product mainly so that the user can determine whether the product is a product suitable for the user. For example, when the product is cosmetics, the server may generate a cosmetics list so that the user can confirm whether the cosmetics are in conformity with the skin characteristics of the user, and provide a screen including the cosmetics list to the user client.

And receives a custom experience support request for the specific product included in the list from the user client (S300). That is, the user can confirm the customized experience for a specific product and input customized experience support through the screen displayed on the user client. The customized experience may include providing discount coupons for providing cosmetics samples or purchasing specific cosmetics, providing opportunities to use specific electronic products, and the like. The user client can transmit a user's custom experience support request to the server.

The server selects the personal experience target person according to a specific criterion (S400). In order to increase the publicity effect of the companies supplying the products, the server can apply the specific criteria to the matters related to the promotion of the products in the selection of the personal experience subjects. That is, the server can select a personal experience subject in consideration of the reflecting factors such as the number of reviews of the customized experience of the user, the number of times the other person reads the review, and the evaluation score of the other person on the review. For example, the more the user has already reviewed the customized experience event, the more the evaluation of the actual user's point of view on the cosmetic product becomes, the more effective the promotion effect on the cosmetic product and the more effective the promotion of the service. Accordingly, the server reflects this and selects a person to be personalized from the users who have applied for the personal experience. The specific criterion refers to the type of reflection factor for selecting the most suitable custom experience object or the rate of application of the score according to the performance level of the reflection factor. For example, the server can increase the percentage of the score to be given since the review number of the user's personal experience and the number of times that the other person reads the review have a greater influence on the publicity effect.

The list providing step S200 includes recognizing the user connected to the server and comparing the customization condition information of the user with the product customization condition information and extracting a product unsuitable for the customization condition information of the user ; And generating the list screen to include the non-compliant information on one side of the screen or to provide a warning message when the product is selected, and providing the list screen to the user client. If the server provides a product that does not fit the user's condition as a customized experience, the image of the service or product may be lost. For example, if a user uses cosmetics that do not fit the skin type, the image of the cosmetics companies will be lost and adverse effects will occur in the publicity. Also, providing a custom experience event of a winter clothing product such as a padding jumper to a user of a hot country may lower the reliability of the service. Accordingly, the server recognizes the user using the service in real time, and can filter the inappropriate goods based on the customization condition information of the user. The filtered goods may be excluded from the list, or non-compliant information may be displayed on one side of the screen, such as around an icon for selecting a product. In addition, when the user selects an inappropriate product, the server can provide a warning message that the product does not match the user's customized condition information through a pop-up window or the like. In addition, the server can also indicate to which customized condition information the product does not meet.

In addition, the step of selecting the customized experience subjects may include the steps of: the server recognizing the sharing of the reviews written by the user or others through the social network service; And receiving the feedback data of the other person about the sharing frequency or sharing and reflecting the received feedback data on the selection of the personal experience target person. Recently, since the speed of information delivery by the Social Network Service (SNS) is fast, it is necessary to induce the promotion of the product through the SNS and reflect this in the selection of the personal experience subject. Therefore, the server can recognize the sharing performed through the SNS of the user or the review described by the other person. For example, the server can synchronize the user's SNS account within the service by the server, and the server can recognize and receive a notification when the user shares the review with the SNS. Thereafter, the server receives the feedback data of the number of times of review sharing or the feedback of the others on the review sharing, and can reflect the selection in the personal experience object candidate. The feedback data may include a number of comments on the review share or a reaction to the review share (e.g., the likes of Facebook).

Determining a product or company-specific ranking based on the product evaluation information of the user; And generating a screen by automatically inputting an advertisement of a company or a product corresponding to the ranking in an advertisement position according to an in-screen ranking provided to the user client. The user can input product evaluation information after participating in a custom experience event such as using a sample of the product or after purchasing and using the product. The server can determine the ranking of each product or each company by reflecting the product evaluation information. Thereafter, the server can automatically generate a screen by inputting advertisement of a company or product corresponding to the ranking in the advertisement position according to the ranking in the screen, which is provided to the user client, according to the ranking. The position of the advertisement according to the in-screen ranking can be determined by analyzing the advertisement exposure level by the server. For example, the server can calculate the cumulative statistics of the number of clicks of the advertisement on the screen, and determine the position of the advertisement by the ranking. The advertisement position may correspond to a pop-up or a specific position where an advertisement on the screen can be placed.

In addition, when receiving the sharing request of the review via the specific social network service from the user client, the server generates a review including a link to the sale site or the promotion page of the goods and transmits the review to the social network service server designated by the user The method comprising the steps of: Users can share their own or others' reviews about personal experiences via social network services. In order to increase the publicity effect or sales of the commodity sellers, it is possible to share the commodity's promotional page (for example, a personal experience event support page in the commerce service) or the sales site in the shared review have. Accordingly, the server can receive a review sharing request from the user client to the social network service designated by the user, and generate a link to the sale site or the promotion page of the goods by including it in the review. The server may then transmit the generated review to a server of the designated social network service and display it on a page of the social network service. This allows the server to promote its products to people who are not subscribed to the service and to allow people to access their personal experience support pages via social networks so that personalized experiences continue to be disseminated. In addition, the server can get a lot of reviews according to the spread of personalized experience.

When the product is a cosmetic product, the customization condition information of the user corresponds to the user skin characteristic information received from the user client, the customization condition information of the product corresponds to the skin type information of the cosmetic product, The condition information receiving step (S100) receives the user skin characteristic information from the user client and recognizes the user skin type information. The method includes receiving cosmetic characteristic information from a business client and recognizing the used skin type information ; &Lt; / RTI > That is, in the case of cosmetics, it may be important to acquire skin type information of the user to grasp the skin type, and acquire skin type information that can be used based on the cosmetic property information. Accordingly, the server can receive user skin characteristic information from the user client. The user skin characteristic information corresponds to data received by the server from the user client to determine the skin type of the user. The user skin characteristic information may be obtained through input at the time of subscription of the user's service, and may be obtained by inputting the user before searching for the custom experience. In addition, the user skin characteristic information can be acquired through updating when a user-specific condition occurs. That is, the user skin characteristic information can be accumulated or corrected by continuous user input from the time of subscription. Thus, the server can recognize the skin condition change of the user and accurately recognize the skin characteristics of the user. Thereafter, the server can determine user skin type information corresponding to the user skin characteristics information based on a specific criterion in the server. The server divides the skin type into small categories (skin type information) according to a predetermined criterion, and determines a skin type that best matches the skin characteristics of the user.

Thereafter, cosmetic characteristic information is received from the business client and the skin type information to be used can be recognized. The cosmetic characteristic information refers to factors that should be considered when judging the user of cosmetics such as the cosmetic ingredient, the effect, and the side effect. The server can determine the skin type suitable for use among the skin types classified according to predetermined criteria in the server, based on the cosmetic characteristic information received from the business client. That is, skin type information which is suitable for use of the cosmetic product is referred to as skin type information.

Accordingly, in the list generating step S200, the server can recognize the cosmetics that are not suitable for the user skin type information by comparing the user skin type information with the skin type information used for each cosmetics while generating the cosmetics list. The server can then generate a list so that the user can identify the cosmetics that are inappropriate for the user.

First, product suppliers are able to promote through simple personal experience events such as sample offerings. Promotions can be made on a continuous basis by users reviewing through sample offerings.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: server 200: user client
300: Business Client

Claims

The server receiving user customization condition information;
Providing a product list including customization condition information according to a request from a user client;
Receiving a custom experience support request for a specific product included in the product list from the user client; And
The server reflecting at least one or more of the number of reviews of the customized experience of the user, the number of times that the other person read the review, and the evaluation score of the other person in the review, according to a specific criterion, &Lt; / RTI >;

The method according to claim 1,
The product list providing step may include:
Identifying the user connected to the server, extracting a product unsuitable for the customization condition information of the user by comparing the customization condition information of the user with the product customization condition information; And
And generating the product list screen so as to provide a warning message to the user client when the selection of the product includes the nonconforming information or to exclude the unsuitable product from the product list, Product commerce service method.

The method according to claim 1,
In the customized-experience-person selecting step,
Recognizing that the server shares a review via the social network service of the user or a third party; And
And receiving feedback data of the other person about the sharing frequency or the sharing, and reflecting the feedback data on the selection of the personal experience person according to a specific criterion.

The method according to claim 1,
Collecting the product evaluation information of the user and determining a ranking of each product or each company; And
And generating a screen by automatically inputting an advertisement of a company or a product corresponding to the ranking to an advertisement position of each of the in-screen ranks provided to the user client,
Wherein the advertisement position by the in-screen ranking is determined by analyzing an advertisement exposure level.

The method according to claim 1 or 3,
When receiving a sharing request of the review through a specific social network service from the user client, the server generates the review including a link to the sale site or the promotion page of the goods and provides the review to the social network service server designated by the user The method further comprising the steps of:

5. The method according to any one of claims 1 to 4,
When the product is cosmetics,
The customization condition information of the user corresponds to the user skin characteristic information received from the user client,
The customization condition information of the product corresponds to the used skin type information of the cosmetic,
The personalization condition information receiving step includes:
Characterized in that the user skin type information is received from the user client and the user skin type information is recognized,
Further comprising: receiving cosmetic characteristic information from a vendor client and recognizing the skin type information to be used.