KR20030012161A - system for providing online commerce agential service and integrated commerce service - Google Patents

Abstract

PURPOSE: An online EC agent service and an integrated commerce service system is provided to rent a new shopping mall contents web page, a shopping mall open solution and various kinds of infra equipment to a new shopping mall company, and to offer a contents update and marketing agent service to a present shopping mall operation company. CONSTITUTION: The system comprises a management center(1) performing a back office support function of the entire system, a commerce service provider solution(2), a database manager(4) for managing a plurality of databases, the database(5) storing the data related to the transaction, a merchant server(3) liking a payment system(6) with a circulation company system(7) and an inventory system(8) and having a shopping mall editor(3-1) for editing a shopping mall web page, and a customer management database(11) for managing a buying member of a contents rental company. The database(5) comprises a contents database(5-1), a product database(5-2), a transaction database(5-3) and a business rule database(5-4).

Description

System for providing online commerce agential service and integrated commerce service

The present invention relates to an online e-commerce agency method and content providing system, and more specifically, to match product buyers and sellers on behalf of the existing online shopping mall site to match, and the lack of shopping mall site resources for building a shopping mall According to the infrastructure base and content planning and production, and the on-line commerce service providing system that provides on-demand content delivery and product sourcing and transaction management services required for existing shopping mall operators.

The use of online shopping malls is increasing day by day due to the development of communication system and network system. As a result, the number of shopping mall companies is increasing, and a simple information provision or community is provided only to certain members and regular visitors, rather than professional online shopping mall sites. Even in the site used as a chapter, the necessity of establishing a shopping mall corner for the sale of service-level products or the joint purchase of events is increasing.

However, to operate such a shopping mall site, it is necessary to support vast hardware infrastructure resources and software solutions from the search for product suppliers to payment and delivery, and a large number of experts for continuous content update and system management. This is required, and too much physical and human resources were required to create and operate a shopping mall site.

For this reason, several small sites can be combined to request joint purchases from shopping malls that are larger than their own, or to link shopping mall sites of other companies to encourage users to go to other shopping mall sites to purchase products. I've been.

However, even in the case of the buyer association method, it is difficult to negotiate the price when there is a small order quantity, and even in the case of the association of product suppliers, since the order is made individually, it is difficult to form the selling power and thus influence the price decision. There were many disadvantages such as difficult to do and complicated procedures for providing quality assurance service for customers' purchased products.

In addition, the success requirements of today's conventional online shopping malls include: 1) the problem of building trust between a large number of buyers and suppliers who are trading partners; and 2) the products sold are not limited to general-purpose products but satisfy customer inputs. Third, whether the payment and storage confirmation before delivery and supply of goods are promptly and accurately, and the reporting of the process is easily linked to the enterprise's enterprising resourcing planning (ERP) solution. Fourth, the question of whether the payment system infrastructure is secure, and fifth, the question of whether a series of processors related to the transaction, such as order management, transportation, logistics, and customer service, are integrated, rather than simply matching buyers and sellers. It is difficult to satisfy all of these requirements for a small shopping mall company. In particular, it takes a lot of time and money to update digital catalogs from digital products to marketing sales and product display analogue catalogs from product sourcing. There was a more difficult disadvantage. In addition, even in the case of a large shopping mall site, even if the site was built to meet the above requirements, as in a small company, there was a significant disadvantage of wasting resources in operation management, and the application of the service based on the new system was used. Had a reasonable disadvantage.

Looking at how the products of most conventional shopping mall sites are sold, they search for an offline product provider or an online product supplier, sign a product supply contract, create a digital content catalog, and display it on a web site. Stores the purchase request of the connected customer in the database, interlocks with the payment system, proceeds with the purchase process, and informs the product supplier to deliver the product from the product supplier to the purchaser. It consists of a sales line that pays the product price to the customer.

Conventional shopping mall sites are merely a multi-party or one-to-one matching of suppliers and consumers, and even in the case of their own products, orders their own products under a contract concluded with the product supplier and immediately entrusted them without confirmation. As a result of leaving inventory management and delivery management to the shipping company, it had an inadequate disadvantage in highlighting shopping mall site awareness to consumers through proper brand management of its own products.

In particular, the sale of private brands (PBs), which are emerging in recent years, requires an integrated management system that manages the entire logistics movement from ordering products to manufacturing, packaging, and shipping. Order lines, inventory management, and delivery lines, such as how sites operate, had to face certain limits.

In addition, although there is a method of providing a customized shopping mall site in a small shopping mall desired site, the above problem was inevitable by providing only a web page that is newly squeezed and linked with only site providing contents by simple item selection.

The present invention was created to supplement the above disadvantages, and provides a commerce service that provides a new shopping mall site provider by integrating not only the sourced content update but also the solution, infrastructure and delivery line for creating and managing the shopping mall. Shopping mall operators provide marketing and content updates from product sourcing, and provide payment solutions, inventory management, delivery, and post-management services if necessary, and provide online e-commerce integration services that can be easily added to existing shopping malls and new operating systems. For that purpose.

In addition, the present invention is to normalize the contents of the desktop operating system in the XML (extensible meta language) format to build a shopping mall site for the mobile product sales method that is occupied as a value-added revenue market in the future to be used in various mobile terminal operating systems Another aim is to provide an online e-commerce integrated service that converts content to content that can be provided.

1 is a commerce service providing business flow chart,

2 is a structural diagram of a commerce service providing system.

※ Code explanation about main parts of drawing

1: management center

2: Commerce service provider (CSP) solution

3: merchant server

4: database manager

5: database 6: payment system

7: Distributor System 8: Inventory System

9: service center 10: customer

11: customer database

20: Administrators group

30: digital contents sellers

40: digital contents buyers

100: Commerce service provision center (hereafter CSP center)

In order to achieve this purpose, the online e-commerce agency service and the integrated commerce service providing system of the present invention are provided with a management center 1 and a commerce service providing solution (2: CSP hereinafter) that perform a back office support function of the entire system. Solution), a database manager (4) for managing a plurality of databases, a database (5) storing transaction related data, a shopping mall for modifying its own shopping mall web page by interworking with a payment system, a distributor system, and an inventory system when processing transactions. Merchant server 3 with editor 3-1 means, payment system 6 and distributor system 7 and inventory system 8 linked to and operated with merchant server 3, and rental content company The customer management database (11) for separately managing the purchase member of the configuration is further provided, the management center (1) Perform back office operations that govern the entire system to support drug management, content management, transaction history management, data format management, reporting management, claims management, system structure management, system operation management, and vendor membership management. A business rule manager (2-3) which is used as a means for the control and controls the purchase processing process according to the agreement between the content processing engine (2-1) and the trading party that the CSP solution (2) processes the input content into a regular data format. ), An XML processing engine (2-4) that converts content documents used in a particular operating system into documents applicable to all operating system terminals, and a search engine (2-5) that searches product catalog content from any site. Transaction manager 2-6 for determining the ranking and reporting manager 2 for reporting transaction processing results. 7) and a format processing engine (2-2) means for transmitting the converted content to the operating system format required by the content requestor, wherein the database (5) is for storing the processed content from the CSP solution (2). A content DB 5-1, a product DB 5-2 for storing product information contracted from the inventory system 8 and a supplier system, a transaction DB 5-3 for recording and storing transaction management information, It consists of a business rule DB (5-4) that allows transactions to be processed based on business agreement relations agreements and legal agreements between the parties, and the CSP solution (2) and It consists of a database manager (4) which helps to select and manage the database access device from the merchant server (3) efficiently.

In the method in which the system of the present invention provides an online e-commerce agency service and integrated commerce service, an XML document after processing the input product catalog by inputting the product catalog content into a certain data format by the content processing engine 2-1 Normalizing the data to a content DB 5-1 through the database manager 4; When the content buyer 40 requests the content, the XML document converts the regular documented content to the corresponding operating system such as desktop, mobile phone, personal digital assistants (PDA), etc. in the format processing engine 2-2. step; The shopping mall site is composed of the digital contents transmitted as described above, receives the order, transmits the purchased product information and the customer personal information to the CSP center 100, and the information is provided in the customer database for each site of the CSP center 100. 3 steps to store); The purchase information is passed to the CSP solution 2 under the control of the management center 1 of the system support back office function, the CSP solution 2 refers to the database 5 to determine the transaction procedure and method, and also to reconsider A step 4 of checking the changes and additions when the price is applied by referring to the system 8 and the manufacturer's product information change and contract changes, and directly transmitting them to the customer terminal; When a firm order is placed, a purchase processing signal is transmitted to a payment system 6 and a distributor system 7 interworking with the merchant server 3 so that payment processing and delivery preparation processing can be performed, and under the control of the management center 1. Instructing the inventory system 8 of the packing processing method, which is a customer order site agreement, and then re-displaying the processing result on the customer terminal; A sixth step in which the instructed inventory system 8 packages the received goods and delivers the goods from the inventory warehouse to the delivery destination by the distributor who has been informed of the customer information and the delivery deadline; If product defects and service problems occur after the delivery of the product, there are 7 steps to contact the Compensation Center (9) of the CSP Providing Center and deal with it according to the agreement rules and compensation processing rules of the Management Center (1).

The online e-commerce agency service and integrated commerce service providing system of the present invention will be described in more detail with reference to the accompanying drawings.

1 illustrates a commerce service provider business flow chart.

1) In the case of the supplier 1 which performs only the product supply, when a product order is made at the request of the commerce service providing center 100, the product is received in a distribution warehouse, and when the receipt is confirmed, the service is settled.

2) In the case of Supplier2, which not only supplies products or digital contents but also requests digital contents, delivers analog or digital contents to the CSP center 100, and manufactures a shopping mall to meet customer requests at the CSP center 100. If you support the continuous content update by attaching the content or only request content, through this to enable direct real transaction between the shopping mall site and the customer, or to act as a billing solution,

3) In the case of a new shopping company or a requesting company for contents production of a shopping mall, an integrated commerce service that produces a shopping mall suitable for a request operating system or configures request content and attaches it to an existing web site page, and supports continuous updating consulting. When a customer requests for purchase from a rented content site, a service that acts as a direct delivery of a product to a customer from a distribution warehouse linked with the CSP center 100 through the CSP center 100;

4) When an existing shopping mall site operator who owns his own warehouse and operates a shopping mall site requests product sourcing and content update, the company provides the product sourcing (supply) of the contents requested by the shopping mall company and updated contents. The only service that provides is a single flow chart.

FIG. 2 illustrates the configuration of the CSP center 100 in more detail in the business pro chart of FIG. 1 to briefly grasp the structure of the overall commerce service provider (CSP) system.

The online e-commerce agency service and integrated commerce service providing system of the invention shown in Fig. 2 is managed by the management center 1, the CSP solution 2, the merchant server 3, the database manager 4, the various databases 5, and the settlement. The main components are the system (6), the distributor system (7), the inventory system (8), and the service center (9). As an object using the CSP system, the administrator group 20 and the digital content seller 30 are provided. And the digital content buyer 40 and the customer 10 group.

First, the management center 1 manages and supports the entire CSP system behind the back, and serves as a back office, such as the manager of the digital content seller 30 and the manager of the digital content buyer 40 and the CSP center 100. If the contract and service request between the group of administrators (20) consisting of administrators are pre-set and inputted, the information inputted therein is read and transmitted to the respective devices so as to follow the appropriate steps. Is there any deficiency in the system-wide system, lack of detailed content format, how transaction processing should be performed, how to manage transaction history, and CSP solution (2) and merchant server (3), which are connected devices to be reported. ) And the feedback from the service center (9) from time to time and at the same time the system management system Process to ensure that the purchase process from the content rental company is carried out in accordance with the terms and conditions of the contract between the product provider, the relevant site manager, and the CSP center administrator. Managing the customer management database 11 for each content site so that there is no tangle or error in the transaction processing, payment management through the customer database 11 and the merchant server 3 in the transaction processing process, and purchase processing It will be responsible for overseeing performance.

The CSP solution 2 is an operation of attracting necessary content from an arbitrary site to the search engine 2-5 on the premise that work is performed according to the management of the management center 1, or a digital content seller ( 30) Alternatively, the analog content of the product supplier is provided with the content digitized by the manager of the management center 1, and is normalized in the form of an XML document by the XML processing engine 2-4, through the database manager 4, and then through the corresponding database 5. A display terminal operating system that is requested by the format processing engine 2-2 by reading the corresponding content information in the database 5 when transmitting a content request to the corresponding DB device of the digital content buyer 40 or attaching a shopping mall. It converts documents to, for example, mobile WML, mHTML, timy HTML or HTML for desktop, and sends them to customers. The transaction manager (2-3) and the transaction manager (2-6) are linked to check the transaction processing order, contract changes between the manager group, and price fluctuations due to the influence of the supplier or the inventory system (8) and the transaction processing order. After the transaction is completed and the transaction is completed and the transaction is completed, it plays the role of calculating and arranging the result in a certain format so that the result can be used as the reporting data requested by the Management Center (1).

The merchant server 3 is a shopping mall server of the CSP center 100 itself, and serves as a connection passage when acting as a settlement and delivery of an external content site, thereby allowing a shop webpage to be modified. It is equipped with the editor (3-1) function, and connected to the payment system (6) according to the payment method requested by the management center (1) to proceed with the payment process, after the payment is completed, the management center (1) It is responsible for notifying with). If necessary, in connection with its own distributor system (7) line and inventory system (8) line, it plays the role of delivering purchase processing to ensure product delivery.This payment system (6) is connected with this server (3). The distributor system 7 and the inventory system 8 may be replaced by their own system or affiliate system.

The distributor system 7 is composed of an off-line direct delivery system or an affiliated distribution specialist owned by the CSP center 100. The distributor system 7 packs the goods received in the distribution warehouse possessing the inventory system 8 to be described below. It is a system that delivers and delivers it by the receiving method and the delivery method according to the contract items in 1). Such a distributor system 7 is preferably constructed to be connected to the merchant server 3 so as to be notified of the goods transfer information and the delivery address information upon completion of the payment from the merchant server 3.

The inventory system 8 of the present invention is a system having a warehouse for receiving and loading a product at the same time as processing a customer's order from a product supplier, and the demand of a certain product is predicted in advance in the CSP center 100. It can also play a role of price adjustment by predicting when the minimum price range will be formed, and in the case of the content buyer 40 and its own products that have been contracted with the content buyer 40 It prepares for shipping by packing, and checks the quality of the received product to check for any abnormality.

In order to provide an integrated service of the online e-commerce agency service and the integrated commerce service providing system of the present invention, it is necessary to manage defects, repairs, repairs, customer complaints and inconveniences on the product even after the product is delivered to the customer. desirable. Therefore, in the present invention, by operating the own service center (9) connected to the management center (1), the CSP center 100 is a purchase from the own server server (3), or purchase from rental content companies CSP In the rough purchase of the system, all of them were managed using the service center 9.

Also in such a service center 9, it is preferable to manage it under the control of the management center 1 because it is a property which can be processed according to the contract concluded between a seller manager, a buyer manager, a product supplier, and a center manager.

In the present invention, it is possible to report the supply and demand status of the product during or after all the above processing process, by providing a reporting function of the entire CSP center 100 as well as individual reporting of content rental companies more product suppliers or product sellers It is possible to systematically set up a product structure, sales and purchase system, and the format of the reporting data provided is preferably output in a format that can be easily integrated with the partner's own enterprise resourcing planning (ERP) solution.

When the system of the present invention having the configuration of the role and operation described above briefly described as an embodiment in the procedure for providing all of the flow chart service of Figure 1 as follows.

First, in the management center (1), rules for product pricing, other transaction contract management, system structure management, customer requirements management, etc. are generated, and these rules are passed through the CSP solution (2) to the business rule DB (5-). 4) the content manager starts to supply content from the member or non-member digital content provider or product provider, and normalizes the supplied content in the commerce service providing solution (2). (4) is stored in the content DB (5-1) in the database (5).

As the supplied contents, data read from an arbitrary site by the search engine 2-5 of the CSP solution 2 itself can be used.

In addition, the business rule manager (2-3), XML processing engine (2-4), search engine (2-5), transaction manager (2-6), reporting manager (2-7) system in the normalization process The content processing engine 2-1 of the embedded commerce service providing solution 2 converts the data into an extensible markup language (XML), which is a meta language for business data. Content document that is stored in the XML format in the content DB (5-1) in accordance with the terminal operating system requested by the format processing engine (2-2) of the CSP solution (2) when the request of the digital content buyer 40, For example, HTML or mobile HDML, WML, mHTML, tiny HTML, etc. may be processed and sent to a site of the content buyer 40 or to a server 3 in the CSP center 100. .

When a customer's order is made from a content site or a merchant server 3 of the digital content buyer 40 provided as described above, purchase information is temporarily stored in a customer database 11 separately provided for each site, and the management center 1 After checking the transaction agreement, if there is no problem in the purchase request, send it to the CSP solution (2) for processing.

Transaction processing data through the CSP solution (2) is exported to Merchant Server (3), which goes through the payment system (6), distributor system (7), and inventory system (8) in order to proceed with the purchase process. In the completed purchase information, the management center 1 again notifies the customer access terminal to complete the purchase process.

In the management of the customer database 11, a new customer data table is created and stored in the database 11 in the case of a new customer, and in the case of an existing purchasing customer, the corresponding customer data table in the customer database 11 is read and the CSP center ( Transaction processing is performed by applying a member point or a discount rate set in the management center 1 of 100).

After the transaction is completed, all the processing results are sent to each content access site so that customers can check their own purchase processing directly.The results of sales or supply product performance processing by each site are managed by the management center (1). You can check the result reported by. At this time, in the data reported, the supply and demand status of the entire CSP center 100 may also be checked.

In the above post-purchase process, the purchased product is requested from the merchant server 3 to the product supplier 20 system, and the requested product is received by the product supplier 20 in an inventory warehouse of the CSP center 100. If the delivery is made through an affiliated distributor or its own distribution line, or if the content shopping mall company is a product supplier, the direct delivery will be more efficient. Therefore, the product is delivered by the product supplier's delivery line without the process of entering the warehouse.

In this case, when a content shopping mall company, which is a digital content buyer and a final product sales site, requests its own product, which is its own brand, the product received in the stock warehouse at the request of the merchant server (3) is the second It is delivered through a packaging process.

In the payment system according to the purchase of the product, it is made by the settlement / settlement system 6 in cooperation with the above-mentioned merchant server 3, and the settlement details and settlement are performed with the management center 1 of the CSP center 100. Each is reported to and stored in the database 5.

After the sale and delivery of the product as described above, if the delivery product or product defect occurs, or if the customer wants to claim the post-service and refund / compensation in the product payment, the service center of the CSP center 100 ( 9) to contact the content buyer 40, the content seller 30 and the CSP center 100 to perform the after-service (after service) by the agreed post-processing action.

Such a post service system may be purchased in a shopping mall of a content buyer company, or purchased from a merchant server 3 of the CSP center 100 itself, or both may use a service center 9 of the CSP center 100. It can be integrated and managed, and content shopping mall companies can focus on product sales to benefit from cost savings, and in the case of CSP center 100, it can take the additional benefit of contributing to the reliability of the system. Do.

As described above, by using the present invention, a new online shopping mall opening company lends a new shopping mall contents web page, a shopping mall opening solution, and various infrastructure facilities, and provides a continuous content updating service, thereby providing costs for opening and operating a shopping mall. It helps to take advantage of the savings, provides efficient shopping mall operation by providing contents update or marketing agency services to existing shopping mall operators, and can also handle delivery lines upon request, thus reducing the logistics costs. It is a very advantageous invention that can be enjoyed together, and can lead to purchases from a number of content sites as well as to secure new customers and promotional costs for product suppliers or content providers.

In addition, customers, who are the actual targets, will benefit from improved service due to competition between expanded product suppliers and distributors, as well as price discounts from multiple purchases.

In addition, the content provided by the present invention is not limited to the HTML document of the desktop operating system, but can be converted into and provided as an XML document content that can be easily converted and applied to all operating systems. It will be a very beneficial invention in application.

Claims (4)

In the system for providing online e-commerce agency services and integrated commerce services, A management center (1) and a commerce service provider solution (2) that perform system-wide back office support functions, a database manager (4: database manager) for managing multiple databases, and transaction-related data are stored. Merchant server (3: merchant server), which integrates database (5), payment system, retailer system, and inventory system for transaction processing, and has shopping mall editor (3-1) means for modifying its own shopping mall web page. It consists of a payment system (6), a distributor system (7) and an inventory system (8) driven in conjunction with the hit server (3), and a customer management database (11) for separately managing purchase members of rental content companies (11). ), The management center (1) is contract management, content management, transaction history management, data format management and reporting It is used as a means to perform the back office operation that governs the whole system to support the management of billing, claims management, system management, system operation management, and company membership management, and the CSP solution (2: commerce service porvider). the content processing engine (2-1) that processes the inputted content into a regular data format, and a business rule manager (2-3) that controls the purchase processing process according to the agreement between the trading parties and a specific operating system. XML (extensible meta language) processing engine (2-4) for converting the content document to be applicable to all operating system terminals, and search engine (2) for searching product catalog content from any site 5) and a transaction manager (2-6) to determine transaction priorities and reporting to report transaction processing results. And a format processing engine (2-2) means for transmitting the converted content to an operating system format required by the content requester. The database 5 includes a CSP solution. (2) Record and store the content DB (5-1) and the inventory system (8) for storing the processed content from the product, the product DB (5-2) for storing the product information contracted from the supplier system and the transaction management information. It consists of a transaction DB (5-3) and a business rule DB (5-4) that allows transaction processing based on the business agreement relations agreement between the parties and the legal agreement, and the database (5) device is configured in multiple In this case, it consists of a database manager (4) that helps to efficiently select and manage the database access device from the CSP solution (2) and Merchant Server (3), The database 5 stores a content DB 5-1 for storing content, a product DB 5-2 for storing product information, a transaction DB 5-3 for storing and recording transaction management information, and a business. Consists of the business rule DB (5-4) that stores the management protocol. The merchant server (3) is an online e-commerce agency service and integrated commerce service providing system, characterized in that it comprises a shopping mall editor (3-1) means for modifying its own shopping mall web page. In how to implement online e-commerce agency and integrated commerce service, 1 to process the input product catalog by inputting the product catalog content into a certain data format in the content processing engine 2-1, and then normalize it to an XML document and store it as a content DB 5-1 through the database manager 4. step; When the content buyer 40 requests the content, the XML document converts the regular documented content to the corresponding operating system such as desktop, mobile phone, personal digital assistants (PDA), etc. in the format processing engine 2-2. step; The shopping mall site is composed of the digital contents transmitted as described above, receives the order, transmits the purchased product information and the customer personal information to the CSP center 100, and the information is provided in the customer database for each site of the CSP center 100. 3 steps to store); The purchase information is passed to the CSP solution 2 under the control of the management center 1 of the system support back office function, the CSP solution 2 refers to the database 5 to determine the transaction procedure and method, and also to reconsider A step 4 of checking the changes and additions when the price is applied by referring to the system 8 and the manufacturer's product information change and contract changes, and directly transmitting them to the customer terminal; Stocks under the control of the management center (1) are transferred to the payment system (6) and distributor system (7) linked with the merchant server (3) to proceed with payment processing and delivery preparation processing at the time of firm order. Instructing the system 8 to process the packaging, which is a customer order site agreement, and then re-displaying the processing result on the customer terminal; A sixth step in which the instructed inventory system 8 packages the received goods and delivers the goods from the inventory warehouse to the delivery destination by the distributor who has been informed of the customer information and the delivery deadline; If product defects or service problems occur after delivery, the 7-step online e-commerce will be contacted by the CSP Providing Center's Compensation Center (9) and processed according to the Management Center's (1) Agreement Rules and Compensation Rules. Agency and digital content providing service method. The method of claim 2, wherein in providing digital contents, when a request for building a customized shopping mall is requested by the digital contents buyer 40, only the contents requested in the database 5 are extracted and combined in the CSP solution 2 for selection. Produce and provide shopping mall webpages in accordance with the normalization, and in order to update the webpages of the site, conduct product sourcing and shopping mall consulting, and input them into the management center (1) of the back office function regularly (2) ) Provides a service for updating the contents of the shopping mall web page from time to time by searching the database (4). The method according to claim 2 or 3, wherein the CSP solution 2 runs the content processing engine 2-1, the search engine 2-5, and the XML processing engine 2-4 to search for random web pages. After collecting only the digital content in the form of a product catalog and storing it in the content DB 5-1, the storage information in the content DB 5-1 is requested by the content buyer 40 to the format processing engine 2-2. E-commerce content providing service method characterized in that to provide a normalized.