KR100787250B1 - Intermediate electronic trade system and its method for selling at a reduced price on condition of receiving buyer's point on behalf of buyer - Google Patents

Abstract

An intermediate electronic trading system for providing discount sales service based on an accumulated point and a method thereof are provided to perform discount service in real-time by accumulating points caused from purchasing in an intermediate trading server. An intermediate electronic trading system for providing discount sales service based on an accumulated point includes an intermediate trading server(3), which has a product list supplying part(31), a payment processing part(32), a product processing part(33), and a point accumulating part(34). The product list supplying part supplies the product lists of an external electronic trading server to user terminals. The payment processing part processes discounted price corresponding to the give up of points. The product processing part processes real price before the discount. The point accumulating part receives points on the real price from the electronic trading server and accumulates the received points.

Description

Intermediate electronic trade system and its method for selling at a reduced price on condition of receiving buyer's point on behalf of buyer}

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.

1 is a schematic diagram of an intermediate trading electronic commerce system according to the present invention;

2 is an internal structure diagram of an intermediate trading server according to the present invention.

3 is an exemplary diagram of an intermediate trading server according to a first embodiment of the present invention.

4 is an exemplary diagram of an intermediate trading server according to a second embodiment of the present invention.

5 is an overall flow chart of an intermediate trading e-commerce method in accordance with the present invention.

Explanation of symbols on the main parts of the drawings

1 system 2 user terminal

3: Intermediate Trading Server 4: E-Commerce Server

21: product list providing means 22: real time discount payment means

23: the actual amount payment means 24: points earning means

25: information query means

The present invention is an intermediate trading e-commerce system for providing a discount sale service on the condition that a user's points are earned instead, and an intermediate trading e-commerce method. More specifically, the intermediate trading site provides a product to a user at a real time discounted price. The present invention relates to an intermediary trade e-commerce system and method for generating revenue by receiving points that are expected to be earned when a user purchases online instead of providing the same.

In an online e-commerce site, when a user purchases an item, a part of the purchase price is returned to a point. In such an e-commerce site, a predetermined point standard is set as a policy, and a user can settle a point like cash only if the point exceeds the standard. For example, 2% of the product purchase price is provided to the user as points, and when 5,000 points or more, 1 point is corresponded to 1 won so that it can be used as cash at the time of payment.

In this environment, if a user continues to make purchases on a particular e-commerce site and collects points, the user can use the points usefully. There is little opportunity to use it is just being left. These dormant reserves are reported to be about 2 trillion won. This is a problem that the interests of the consumer are violated because the points corresponding to the user's assets are not properly used for sales policy or other reasons of the e-commerce site.

The present invention is to solve the above-described problems, provided that the user is provided with real-time discounts on the price of the goods to the user provided that instead of earning points expected to occur when purchasing online in the shopping mall and the points of the users are integrated It aims to provide intermediary trade e-commerce services to generate.

According to the intermediary trade e-commerce system that provides a discount sales service on the condition of receiving points of the user of the present invention for achieving the above object, so that users can purchase goods at a real-time discounted price on a wired or wireless network. An intermediate trading electronic commerce system for generating revenue by brokering and instead managing points generated from purchases of users, comprising: means for receiving a connection of a user terminal and providing a product list of an external electronic commerce server; Means for processing payment at an immediately discounted amount corresponding to a portion of the points, instead of giving up the expected points generated when the user orders a specific product and requests a payment; Means for transmitting an order to the e-commerce server in response to a user's order product and paying the product at the actual price before the discount; And an intermediate trading server including means for earning points for payment of the actual price from the electronic commerce server.

According to a preferred feature of the present invention, the intermediate trading server, characterized in that it further comprises means for providing a service for querying the order information or delivery information in response to a request of the user terminal.

In addition, the system, the user terminal for querying the goods of the electronic commerce server through the intermediary of the intermediate trading server and the user terminal to pay at a real-time discounted price instead of giving up the points generated when purchasing the goods; And accumulate points generated from the purchase to the intermediate trading server after the payment request is received from the intermediate trading server at a real price with respect to the goods paid at a real time discounted price between the user terminal and the intermediate trading server. It further comprises an e-commerce server.

Meanwhile, according to the intermediate trading e-commerce method of providing a discount sale service under the condition of earning the user's points on behalf of the present invention, in the wired / wireless network, the user can broker a product at a real-time discounted price and purchase the user instead. An intermediate trading electronic commerce method performed by an intermediate trading server for generating profits by integrated management of points generated by the method, comprising: (S10) receiving a connection of a user terminal and providing a product list of an external electronic commerce server; (S20) instead of giving up an expected point when a user orders a specific product and requests a payment, payment processing is performed at a discounted amount corresponding to a part of the point; (S30) transmitting an order to the e-commerce server in response to a user's order product and paying the product at the actual price before the discount; And (S40) characterized in that it comprises the step of earning points for payment of the actual price from the e-commerce server.

Hereinafter, with reference to the accompanying drawings looks at in detail a preferred configuration of the present invention.

<1. System Configuration>

1.1 System Overview

1 shows a schematic configuration of an intermediate trading electronic commerce system 1 according to the invention.

The intermediate trading electronic commerce system 1 of the present invention includes a user terminal 2 for purchasing a product provided by the electronic commerce server 4 through an intermediary of the intermediate trading server 3, and a generation point for the purchased product of an individual user. Of the intermediate trading server (3) and the user's order goods to the intermediate trading server (3) intermediary trading server (3), which accumulates and provides the user with real-time instant discount prices, and accumulates points to the intermediate trading server (3). It comprises a commerce server (4). These user terminals 2, the intermediate trade server 3 and the electronic commerce server 4 are connected via a wired or wireless network.

The user terminal 2 is a terminal for accessing the wired or wireless Internet through a web browser, and includes a computer terminal, a mobile communication terminal, and a PDA. The user purchases the goods of the electronic commerce server 4 through the intermediate trade server 3, and points earned by purchasing the goods are accumulated in the intermediate trade server 3, not the user. Instead of transferring the points earned to the intermediate trading server 3, the user immediately receives a portion of the points from the intermediate trading server 3 to purchase a product.

The intermediate trading server 3 provides the user terminal 4 with the product list of the e-commerce server 4 through the homepage, and discounts a part of the expected points generated in the product value from the original product price in real time to the user. to provide. Here, the product information registered on the homepage of the electronic commerce server 4 is preferably provided with the same product information registered on the homepage of the intermediate trading server 3, but is not necessarily limited thereto. That is, when the user receives the product list page through the intermediate trading server 3, the product information provided by the e-commerce server 4 may be displayed in an internal frame, and the information is passed through the intermediate trading server 3. Is inherent.

The e-commerce server 4 is a site for building an online shopping mall through a homepage. The shopping mall accumulates a predetermined percentage of points according to the purchase amount of the user. There are no particular restrictions on the kind of goods sold, such as goods, services, services. These points exist under various names such as reserves, cash, mileage, cyber money, etc., but they have something in common that can be covered by the payment amount according to the user's choice. In addition, according to the business policy, the user's currently accumulated points can be used to pay for the purchase price of the product, such as cash immediately, or can be used only when it is more than a predetermined standard.

In the present invention, the user purchases the goods is made by payment to the intermediate trading server 3 at a real time discounted amount. The intermediate trading server 3 purchases the user's ordered goods at the actual price from the electronic commerce server 4 and pays them, and the user receives the goods. And points for the occurrence of the purchase of goods are credited to the intermediate trading server (3).
This is the user giving up the accumulation of points resulting from his purchase. Here, " abandon &quot; means that if a user directly accesses the e-commerce server 4 and purchases a product, the user can get points normally, but instead of giving up the points, the user can obtain the product from the intermediate trading server 3 instead. Buy and get discounted product prices in real time. The subject providing the point is the electronic commerce server 4, and the user has purchased the product from the intermediate trading server 3, and as a result, the user has given up the point accumulation. The intermediate trade server 3 purchases the user's goods from the e-commerce server 4 instead, but the reserves are credited to the intermediate trade server 3 because they are actual buyers. Therefore, points that are given up by several users are instead earned.

For convenience of explanation, for example, assume that a user purchases 10,000 books. In addition, it is assumed that the online book store corresponding to the electronic commerce server 4 provides 10% of the purchase price to the buyer as a point. Here, one point corresponds to one circle. In such a home, the user purchases a real-time discount of 800 won worth of books for 9,200 won through the intermediate trading server 3. The intermediate trading server 3 then purchases the user's ordered goods from the book store for 10,000 won and delivers them to the user. The intermediate trading server 3 is provided with 1,000 points for the 10,000 won book purchase cost. At this time, the intermediate trade server (3) is devoted from 1,000 points to 800 points to purchase the user's order book and 200 points remain. The remaining 200 points are converted into a value of 200 won, which is a profit model of the intermediate trading server 3.

Therefore, the majority of users transfer points left after a few purchases to the intermediate trading server 3 and purchase the goods sold in the e-commerce server 4 at a discounted amount immediately in exchange for the transfer. In addition, the e-commerce server 2 accumulates points of individual users to provide some points as a real-time discount service and collect the remaining points as a fee.

Table 1 below illustrates the points according to repeated purchase occurrences when a product is a book as described above.

10,000 purchases for a book The amount a user pays with the intermediate trading server The amount that the intermediate trading server pays with the e-commerce server Points provided by the e-commerce server as an intermediate trading server Cumulative Points in Intermediate Trading Servers 1 time  9,200 won  10,000 won  1,000 points 200 points Episode 2 400 points 3rd time 600 points 4 times 800 points  ..... 50 times 9,200 won 10,000 won 1,000 points 10,000 points

In Table 1, when the user purchases directly from the e-commerce server 4, the book is purchased at the actual amount of 10,000 won, but when the user purchases the book through the intermediary trade server 3, the book is purchased at 9,200 won to immediately discount 8% (800 won). Receive. The intermediate trading server 3 purchases the user's ordered product at the actual price of 10,000 won from the e-commerce server 4 and receives 1,000 points, which is 800 won corresponding to 800 points to the user as a real-time discount service. The remaining 200 points remain profitable. If it is assumed that the 51 th purchase, the intermediate trading server 3 may make a payment of 10,000 points and leave the user's payment amount of 9,200 won as a profit. Here, of course, the real-time discount rate of 8% can be arbitrarily defined by the operator within the accumulated points.

1.2 Server Structure

2 shows the internal structure of an intermediate trading server 3 according to the invention.

The intermediate trade server 3 according to the present invention includes a product list providing means 31 for providing a product list of the electronic commerce server 4 to the user, a real time discount payment means that is paid at a discounted price immediately for the user's order ( 32), an actual amount payment means 33 for paying the user's order with the actual amount in the electronic commerce server 4 and a point earning means 34 for receiving points according to the actual payment. And as an additional component may further include information inquiry means 35 in response to various orders and delivery inquiry requests of the user.

The product list providing means 31 receives a connection of the user terminal 2 and provides a product list of the external electronic commerce server 4. The method of providing is obtained by linking the product list page of the e-commerce server 4 in the web page of the intermediate trading server 3 or by establishing a separate DB and real-time linking with the DB of the e-commerce server 4 in real time. You can also provide stored information.

The real-time discount payment means 32 receives a real-time discounted amount by applying a discount rate determined within a user's scheduled purchase point. This completes the user's order. The order and payment information and the approval result of the user are stored in the user payment DB 320.

The actual amount payment means 33 connects the user's ordered goods to the electronic commerce server 4 to order at the actual price and complete the settlement. Here, the orderer and the payer for the electronic commerce server 4 are the intermediate trading server 3, not the user. The order, payment and approval result of the intermediate trading server 3 is stored in the server payment DB 330.

The point accumulating means 34 is provided with the point from the electronic commerce server 4 according to the actual product price settlement of the intermediate trading server (3).

The information inquiry means 35 corresponding to the optional additional component receives the inquiry request of the order, payment or delivery information of the user terminal and responds to the inquiry result accordingly. In some cases, the inquiry result may be provided from the e-commerce server 4 and provided to the user (for example, delivery information).

1.3 Example

Hereinafter, embodiments based on the above components will be described.

3 illustrates an intermediate trading server 3 according to a first embodiment of the invention.

The first embodiment of the present invention illustrates that the user's payment and the intermediate trading server 3 are each divided into independent payments.

First, when the user completes the first payment through the intermediate trading server 3, the intermediate trading server 3 authenticates through the corresponding financial institution server according to the user's account number and card number and provides the approval result. Next, in response to the user's payment product, the intermediate trading server 3 automatically orders the product to the electronic commerce server 4 and makes a second payment.

Here, the delivery can also be divided in two ways. Since the orderer for the electronic commerce server 4 is the intermediate trading server 3, the delivery goods are transmitted to the intermediate trading server 3, and the intermediate trading server 3 is again delivered to the user terminal 2 separately. The other is that the intermediary trade server 3 requests the delivery with the delivery information entered by the user in the delivery information at the time of ordering and payment. Of course, the latter can be cheaper and the delivery date can be shortened.

4 illustrates an intermediate trading server 3 according to a second embodiment of the invention.

First, when the user completes the first payment through the intermediate trading server (3), the order information and payment information is replaced by the intermediate trading server (3) from the user in the corresponding order information, and the payment amount is changed from the real-time discount amount to the actual amount. Subsequently, the data is transmitted to the electronic commerce server 4. Next, if the payment of the intermediate trading server 3 in the e-commerce server 4 is successful, after processing the payment approval through the external financial company server using the first payment information of the user and the result is returned to the user terminal (2) do. In the case of the second embodiment, the intermediate trade server 3 first secures the user's ordered goods and then grants the user a payment approval.

The above two delivery methods can be equally applied to the second embodiment.

<2. How to Configure>

The intermediate trading e-commerce method of providing a discount sale service on the condition of receiving points of a user according to the present invention can be preferably realized through the construction of the above-described intermediate trading e-commerce system 1.

5 shows the overall sequence of the intermediate trading e-commerce method performed by the intermediate trading server 3 according to the present invention.

The homepage of the intermediate trade server 3 receives a connection of a user terminal (S10). Intermediate trade services are preferably membership and non-member services are also available. In addition, it can be provided as a paid service, which allows the operator to arbitrarily establish a sales policy. When the user accesses the home page, a product list of the electronic commerce server 4 is provided according to the user's request (S11). The provisioning method has already exemplified two methods in the system 1 description above.

The user terminal 2 displays the list of products presented through the intermediary of the intermediate trade server 3 in a web browser, and the user requests an order by inputting order information (for example, a brand name, quantity, color, etc.) (S20). . The intermediate trading server 3 receives the order information, provides a payment page, receives the user's payment information, and processes the payment at a real time discounted amount (S21). In this process, the intermediate trading server performs the approval process through the corresponding financial institution server according to the user's account transfer or credit card.

When the user payment is completed, the intermediate trade server 3 orders the electronic commerce server 4 at the actual price in response to the user's ordered goods (S30). Then, according to the payment page form of the e-commerce server 4, the payment information is input by inputting the actual amount of payment (S31). Here, the orderer and the payer are the intermediate trading server 3.

The steps S20 to S31 are assumed and described as the first embodiment, but may be implemented in the second embodiment as described above with reference to FIG. 4. It is also possible to apply the first and second embodiments. For example, when a user's payment request is received, payment approval is processed through an external financial institution (informs the user immediately upon failure). If the approval is successful, the intermediate trade server 3 purchases the corresponding product to the electronic commerce server 4 and then pays. Here, if the approval is successful in the electronic commerce server 4, the user terminal 4 is notified of the successful payment approval. If it fails, the approved user payment is canceled and the reason is given.

If the payment of the intermediate trading server 3 is successful, and receives a predetermined point according to the product value from the e-commerce server (4) (S40).

Through the above process, the user may purchase the same product at a discounted amount immediately by a predetermined ratio of the points instead of giving up the points accumulated to him and transferring them to the intermediate trading server 3. The intermediate trading server 3 has the remaining points as revenue except the real-time discounted amount from the points accumulated on behalf of the user (see Table 1).

As an optional additional step, when the intermediate trading server 3 receives the inquiry request regarding the order, payment or delivery of the user terminal 2 (S50), the information stored through the internally stored information or the e-commerce server 4 is transferred. By using the corresponding inquiry result to the user terminal (2).

As described above, an embodiment of the intermediate trading e-commerce system and the intermediate trading e-commerce method for providing a discount sale service under the condition of receiving the user's points instead of the present invention is configured. Although the present invention has been described by way of limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the claims to be described below by those skilled in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents.

Intermediate trading e-commerce system and the inter-commerce e-commerce method for providing a discount sales service on the condition that earning the user's points in accordance with the present invention, when the user orders the goods on the e-commerce site through the intermediate trading server immediately at the actual price By purchasing at a discounted price and having the generated points integrated into the intermediate trading server, the intermediate trading server provides the real time discount service to the user using the accumulated accumulated points and has the remaining points as revenue.

Therefore, instead of transferring points that are expected to be neglected to the intermediate trading server, the user can purchase goods at a discounted price immediately within the points, which in turn leads to active purchases by the user, which also helps the sales of the e-commerce site. In the end, it has the effect of creating a new business called an intermediate trade service.

Claims (12)

In an intermediary trade e-commerce system that brokers users to purchase goods at discounted prices on wired and wireless networks, and generates profits by managing the points generated from users' purchases instead. Means for receiving a connection of a user terminal and providing a product list of an external electronic commerce server; Means for processing payment at an immediately discounted amount corresponding to a portion of the points, instead of giving up the expected points generated when the user orders a specific product and requests a payment; Means for transmitting an order to the e-commerce server in response to a user's order product and paying the product at the actual price before the discount; And Means for earning points for payment of the actual price from the e-commerce server Intermediate trading e-commerce system providing a discount sales service on condition that earning the points of the user instead of having an intermediate trading server comprising a. The method of claim 1, The intermediate trading server, And means for providing an inquiry service of order information or delivery information in response to a request of the user terminal. The method of claim 1, The system, A user terminal for searching the goods of the electronic commerce server through the intermediary of the intermediate trading server and paying at a real time discounted amount instead of giving up the points generated when the user purchases the goods; And The electronic device that earns the points generated from the purchase to the intermediate trading server after receiving a payment request from the intermediate trading server with the actual amount for the goods paid at a real time discounted price between the user terminal and the intermediate trading server. Commerce server Intermediate trading e-commerce system, characterized in that it further comprises. The method according to claim 1 or 3, The intermediate trading server, A function of transmitting a separate order for the same product to the electronic commerce server and completing a payment process for the product order of the user terminal; And Receiving a product order of the user terminal, and transmits the same order to the e-commerce server, and if the payment approval result is successful, the user's payment information is approved and the processing result is returned to the user terminal Intermediate trading e-commerce system, characterized in that to perform at least one function. The method according to claim 1 or 3, The e-commerce server, A process of delivering the ordered goods to the intermediate trading server, and delivering the goods to the user's delivery location through the intermediary of the intermediate trading server; And The ability to process your package directly to your shipping address Intermediate trading e-commerce system, characterized in that to perform at least one function. The method according to claim 1 or 3, The intermediate trading server, Intermediate trading e-commerce system, characterized in that the payment of the product price using at least one of cash, credit card and points at the time of payment in the e-commerce server. In the intermediary trade e-commerce method performed by an intermediary trade server that brokers users to purchase goods at a discounted price in real time on a wired / wireless network, and instead generates and manages the points generated from the purchases of the users. (S10) receiving a connection of the user terminal to provide a product list of the external electronic commerce server; (S20) instead of giving up an expected point when a user orders a specific product and requests a payment, payment processing is performed at a discounted amount corresponding to a part of the point; (S30) transmitting an order to the e-commerce server in response to a user's order product and paying the product at the actual price before the discount; And (S40) receiving points for payment of the actual price from the e-commerce server Intermediate trade e-commerce method for providing a discount sales service on condition that earning the points of the user, characterized in that it comprises a. The method of claim 7, wherein The intermediate trading server, (S50) The intermediate trading electronic commerce method further comprising the step of providing an inquiry service of the order information or delivery information according to the request of the user terminal. The method of claim 7, wherein The intermediate trading server, A function of transmitting a separate order for the same product to the electronic commerce server and completing a payment process for the product order of the user terminal; And Receiving a product order of the user terminal, and transmits the same order to the e-commerce server, and if the payment approval result is successful, the user's payment information is approved and the processing result is returned to the user terminal Intermediate trading e-commerce method, characterized in that to perform at least one function. The method of claim 7, wherein The e-commerce server, A process of delivering the ordered goods to the intermediate trading server, and delivering the goods to the user's delivery location through the intermediary of the intermediate trading server; And The ability to process your package directly to your shipping address Intermediate trading e-commerce method, characterized in that to perform at least one function. delete The method according to claim 7 or 9, The intermediate trading server, Intermediate trade electronic commerce method characterized in that the payment of the product price using at least one of cash, credit card and points at the time of payment in the e-commerce server.

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