CN111988633A - Multi-independent scene live broadcast content sharing system - Google Patents
Multi-independent scene live broadcast content sharing system Download PDFInfo
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- CN111988633A CN111988633A CN201910421838.0A CN201910421838A CN111988633A CN 111988633 A CN111988633 A CN 111988633A CN 201910421838 A CN201910421838 A CN 201910421838A CN 111988633 A CN111988633 A CN 111988633A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2405—Monitoring of the internal components or processes of the server, e.g. server load
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8166—Monomedia components thereof involving executable data, e.g. software
Abstract
The invention provides a multi-independent scene live broadcast content sharing system, which relates to the field of live broadcast and comprises a video streaming media system and a comprehensive management system, wherein the video streaming media system comprises a video live broadcast module, a video playback module, a CDN (content delivery network) module, a scene switching module, an e-commerce module and a live broadcast sharing module, and the comprehensive management system comprises a marketing management module and a background management module; the online shopping system combines the physical stores, live video and E-commerce, realizes the perfect online and offline combination, changes the traditional E-commerce and store shopping mode, realizes the online and online synchronous live broadcast of a plurality of physical stores, can help brand merchants to finish the shopping process in one step, saves the operating cost and accelerates the realization of scene experience marketing.
Description
Technical Field
The invention relates to the field of live broadcast, in particular to a multi-independent scene live broadcast content sharing system.
Background
The video live broadcast is widely applied to various large video platforms as a popular internet business service at present, the timeliness of the live broadcast is mainly emphasized by the existing video live broadcast platform, and the entertainment service mode of user participation greatly increases the entertainment and the interactivity of the user when watching the video.
At present, a lot of merchants sell commodities through live video, but the existing live video platform only has the live video function and does not have the functions of online shop opening, commodity transaction and the like, i.e. a unified platform does not exist for simultaneously carrying out live video and commodity sales, and the merchants sell commodities in a point-to-point manner (i.e. one merchant corresponds to one live broadcast account for live broadcast account), so that the waste of manpower resources and time cost is caused; and for merchants without good live broadcast conditions, the method is difficult to sell commodities through live video and realize scene experience type marketing.
Disclosure of Invention
In view of the defects of the prior art, the invention aims to provide a multi-independent scene live broadcast content sharing system, which combines a physical store, live video and an e-commerce together, realizes the perfect combination of online and offline and changes the traditional e-commerce and store shopping mode; and the online store synchronous live broadcast of multiple entity stores is realized, the brand merchants can be helped to finish the shopping process in one step, the operating cost is saved, and the scene experience marketing is realized in an acceleration manner.
The invention provides a multi-independent scene live broadcast content sharing system which comprises a video streaming media system and a comprehensive management system, wherein the video streaming media system comprises a video live broadcast module, a video playback module, a CDN (content delivery network) module, a scene switching module, an e-commerce module and a live broadcast sharing module, and the comprehensive management system comprises a marketing management module and a background management module;
The video live broadcast module is used for accessing and distributing live broadcast sources
The video playback module is used for quickly playing back live video;
the CDN module is used for global scheduling of video live broadcast and on-demand, load balancing, remote scheduling, hot standby redundancy and hot scheduling;
the scene switching module is used for switching live scenes in different modes;
the e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process;
the live broadcast sharing module is used for live broadcast video sharing;
the marketing management module is used for marketing management and decision analysis support management;
the background management module is used for store management, member management, order management and commodity management.
Furthermore, the video live broadcast module distributes the video source to different video output ports for synchronous live broadcast after the live broadcast source is accessed.
Furthermore, the video live broadcast module supports the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source.
Further, the live broadcast sharing module is used for sharing the live broadcast video to the social platform.
Further, the multi-independent scene live content sharing system is implemented based on a J2EE framework for application development and is deployed on a cloud server.
As described above, the live content sharing system with multiple independent scenes of the present invention has the following beneficial effects:
1. according to the invention, the system is deployed on the cloud server, mixed deployment of the public cloud server and the private cloud server is supported, resources can be flexibly scheduled according to requirements, resources can be increased or reduced at any time, convenient deployment is supported, initial investment is low, and expansion speed is high.
2. In the invention, in order to ensure that the live broadcast has better user experience and has optimized live broadcast time delay, the time delay is optimized through coding cascade transmission, the cascade transmission is based on UDP (connectionless transmission protocol) extension optimization, SDK (software development kit) is based on UDP access, and the SDK analyzes UDP to obtain a live broadcast source and transmits the live broadcast source to a player for optimization.
3. According to the online shopping system and the online shopping method, the entity stores, the live video broadcast and the E-commerce are combined, online and offline perfect combination is achieved, the traditional E-commerce and store shopping mode is changed, online and online store synchronous live broadcast of multiple entity stores is achieved, a brand merchant and the like can be helped to finish the shopping process in one step, the operating cost is saved, and scene experience marketing is accelerated.
Drawings
Fig. 1 is a block diagram illustrating a structure of a multi-independent scene live content sharing system disclosed in an embodiment of the present invention;
Fig. 2 is a view showing an application scenario of the multi-independent-scenario live content sharing system disclosed in the embodiment of the present invention.
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present invention, and the components related to the present invention are only shown in the drawings rather than drawn according to the number, shape and size of the components in actual implementation, and the type, quantity and proportion of the components in actual implementation may be changed freely, and the layout of the components may be more complicated.
As shown in fig. 1, the present invention provides a multi-independent scene live content sharing system, which includes a video streaming media system and an integrated management system, where the video streaming media system includes a video live broadcast module, a video playback module, a CDN module, a scene switching module, an e-commerce module, and a live broadcast sharing module, and the integrated management system includes a marketing management module and a background management module.
The video live broadcast module is used for accessing and distributing live broadcast sources; the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source is realized through the access of various live broadcast hardware devices.
Specifically, in order to realize synchronous live broadcast of multiple entity stores, the shopping system can help brand merchants to finish shopping process in one step, saves operating cost, accelerates realization of scene experience marketing, and distributes videos to different video output ports through the access of live broadcast sources to carry out synchronous live broadcast by a video live broadcast module.
In order to enable live broadcast to have better user experience and optimized live broadcast time delay, the time delay is optimized through encoding cascade transmission, the cascade transmission is based on UDP (connectionless transmission protocol) extension optimization, an SDK (software development kit) is based on UDP access, the SDK analyzes UDP, a live broadcast source is obtained, and the time delay is optimized when the live broadcast source is transmitted to a player.
The video playback module is used for quickly playing back live video; after the live broadcast of the mobile phone, the VR live broadcast and the high-definition camera are finished, the live broadcast is stored as a video file and is stored, and the video is quickly played back (namely video on demand) through optimizing a file retrieval algorithm.
The CDN module is used for global scheduling of live video and on-demand video, load balancing, remote scheduling, hot standby redundancy, hot scheduling and the like so as to ensure normal operation of live video and on-demand video.
The scene switching module is used for switching live scenes in different modes; various live broadcast pictures such as mobile phone live broadcast, panoramic live broadcast, VR live broadcast, high-definition camera live broadcast and the like are switched, and local display and panoramic display switching of the live broadcast pictures can be realized;
the e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process; the requirements of physical store merchants for opening the store by one key, placing orders by one key, fast transaction and the like are met.
The live broadcast sharing module is used for sharing live broadcast video; the live broadcast video can be shared to social platforms such as WeChat and microblog, the live broadcast can be easily implanted into the social platforms, and the live broadcast video can be watched to directly shop and place orders.
The marketing management module is used for various marketing management and decision analysis support management such as marketing activities, secondary distribution, zero stock, big business data and the like.
The background management module is used for providing store management, member management, order management, commodity management and the like; a comprehensive and powerful management function is provided through a multi-screen synchronous management background of a mobile phone end and a computer PC end.
The multi-independent scene live broadcast content sharing system is composed of a plurality of subsystems, so that one subsystem comprises a complete service function of a certain service field, and each subsystem realizes data interaction with an external system through an interface; the subsystem is divided into a plurality of functional modules stably, flexibly and repeatedly used; different functional modules of the application program are connected through a defined interface and a protocol between the functional modules through a Service Oriented Architecture (SOA), the interface is defined in a neutral mode and is independent of a corresponding hardware platform, an operating system and a programming language, and therefore the functional modules of the system are interacted in a unified and universal method.
Specifically, the multi-independent-scene live broadcast content sharing system is realized by developing an application program based on a J2EE framework, and is deployed on a cloud server, mixed deployment of a public cloud server and a private cloud server is supported, resources can be flexibly scheduled according to requirements, resources can be increased or reduced at any time, convenient deployment is supported, initial investment is low, and expansion speed is high.
Among them, the J2EE framework is one of the currently mainstream frameworks, and the J2EE framework has the advantages of high availability, low development cost, high reliability, strong extensibility, and the like, so that the development cost and complexity are reduced by adopting the J2EE framework to develop the application program.
The multi-independent-scene live broadcast content sharing system is realized by utilizing a mobile terminal APP and a cloud server, and the main use object is an individual brand merchant.
As shown in FIG. 2, the application scenario for individual brand merchants is as follows: the method comprises the following steps that a personal brand merchant establishes an online store based on a multi-independent scene live broadcast content sharing system through account registration and associates the online store with an account of a manufacturer;
an operation department of a manufacturer carries out video live broadcast through an account number and distributes the video live broadcast to the account number of an online store corresponding to an individual brand merchant for synchronous live broadcast;
In the live broadcast process of a manufacturer, a customer can interactively communicate with the manufacturer and shop for shopping and payment through an online store of an individual brand merchant;
the individual brand merchants can publicize the commodities in the live broadcast through video playback, and the individual brand merchants are helped to realize scene experience type marketing.
The mode achieves a point-to-face selling form, realizes synchronous live broadcast of online stores of individual brand merchants, saves the cost of resources and time required by each point in the traditional point-to-point mode, and further forms the advantages of the mode.
In conclusion, the live broadcast marketing system realizes live broadcast marketing in a point-to-face mode through the powerful functional modules, combines the physical stores, live broadcast and E-commerce together to form a new mode, realizes online and offline perfect combination, changes the traditional E-commerce and store shopping mode, realizes online and store synchronous live broadcast of multiple physical stores, can help brand merchants and the like to finish the shopping process in one step, saves the operating cost, and accelerates the realization of scene experience marketing. Therefore, the invention effectively overcomes various defects in the prior art and has high industrial utilization value.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.
Claims (5)
1. A multi-independent scene live content sharing system is characterized in that: the system comprises a video streaming media system and a comprehensive management system, wherein the video streaming media system comprises a video live broadcast module, a video playback module, a CDN (content delivery network) module, a scene switching module, an e-commerce module and a live broadcast sharing module, and the comprehensive management system comprises a marketing management module and a background management module;
the video live broadcast module is used for accessing and distributing live broadcast sources;
the video playback module is used for quickly playing back live video;
the CDN module is used for global scheduling of video live broadcast and on-demand, load balancing, remote scheduling, hot standby redundancy and hot scheduling;
the scene switching module is used for switching live scenes in different modes;
the e-commerce module is used for carrying out commodity transaction, commodity management, order management and quick payment in the live broadcast process;
the live broadcast sharing module is used for live broadcast video sharing;
the marketing management module is used for marketing management and decision analysis support management;
the background management module is used for store management, member management, order management and commodity management.
2. The multi-independent scene live content sharing system according to claim 1, wherein: and the video live broadcast module distributes the video source to different video output ports for synchronous live broadcast after the live broadcast source is accessed.
3. The multi-independent scene live content sharing system according to claim 1, wherein: the video live broadcast module supports the access of a mobile phone live broadcast source, a VR live broadcast source and a high-definition camera live broadcast source.
4. The multi-independent scene live content sharing system according to claim 1, wherein: the live broadcast sharing module is used for sharing live broadcast videos to the social platform.
5. The multi-independent scene live content sharing system according to claim 1, wherein: the multi-independent scene live content sharing system is realized by application program development based on a J2EE framework and is deployed on a cloud server.
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| CN201910421838.0A CN111988633A (en) | 2019-05-21 | 2019-05-21 | Multi-independent scene live broadcast content sharing system |
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| CN201910421838.0A CN111988633A (en) | 2019-05-21 | 2019-05-21 | Multi-independent scene live broadcast content sharing system |
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| CN111988633A true CN111988633A (en) | 2020-11-24 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112784198A (en) * | 2021-01-20 | 2021-05-11 | 深圳市秦丝科技有限公司 | WeChat small program system and method with function of dynamically configuring live push stream |
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